GaryVee: Leverage AI in Business Now, Before Your Competition Outflanks You | Artificial Intelligence | E416

24:23we're way too caught up in keeping up with the joneses we're in full high school dynamics as grown-ups you know i really i really struggle with materialism as a proxy to your self-worth

24:36Hala Taha:yeah and i hope it declines love and relationships i would say relationships i think in 10 years we'll have a healthier balance of proactive couples therapy i think the stigma of therapy is continuously going away. So maybe in 10 years, every couple, even if their relationship's going great, are doing therapy maintenance. So that would be, I think we'll be in a better communication place. I feel like we're heading in the right direction, even though there's a lot of things that concern me societally in the macro. One of the things that has me very optimistic is I think people are being more thoughtful of their communication and of their therapy.

25:13And so I think we'll have more healthy relationships. And I think, I think we could see a decline in divorce in 10 years because we've got more vulnerability and more communication, which I think people should be leaning more into.

25:26Hala Taha:You don't see us marrying AI robots in 10 years? No, I like that. I do. I do actually. I do believe that people are going to have meaningful relationships with AI. I know that's going to really trigger a lot of people. I'm not advocating for it. That doesn't excite me. It's a matter-of-factism for me. I just think it's going to be that way. and so like that Megan Fox movie like you know people having relationships now with their AI agents verbally I think that I think as robotics grow as robots grow in society yeah I think you're gonna get to a place in 20 years not maybe 10 but in 20 years that are probably gonna freak out and disgust a lot of people yeah but I just kind of feel like it is and uh you know even for me who's very adaptable and very non-judgy like you know it's it's definitely like a real brain fuck to think about like my granddaughter dating an 18 year old ai robot but do i think it's out of the question no and do i think it's even probable yes it feels like it's going to be like interracial marriage like it was so taboo and then like 20 years after the fact i wish it was only 20 years it took hundreds of years yeah for people to get religious and interracial uh marriages to where we are today and we're still not in a great place.

26:42Plenty of people have all sorts of negative feelings about things like that. I think this will be a big one. I think humans versus robots. In fact, I think that robots and AI could actually bring the human race together. I think if you're someone who's racist, sexist, very against interracial work, I think this one's going to be so much bigger that you might give a pass. Exactly. You might be like, well, you're actually human.

27:07Hala Taha:Now we have humans versus robots. Yeah, I really think that's right. I really, I could see that being in a hundred year window. Totally. How society plays out. Okay, taste. I think taste will rise in a lot of ways because technology will commoditize a lot of things. But I also think some of the bullshit, like a lot of people use taste to weaponize that they're better than. Like I've got taste, you don't. And a lot of people fall for that. And I think people's self-esteem potentially will grow in the next decade as a counter to the lack of it right now. And so they will also call bullshit on tastemakers.

27:43Hala Taha:Yeah. But I also think I could see it really being very opposite, calling bullshit on day-to-day tastemakers, but valuing real tastemakers even more than we do today. Yeah, because there's so much like AI. Correct. Correct. Yeah. Purpose. I think purpose will be continued to be confused. I think we'll be in the same place in 10 years. I think people lack humility and simplicity to be able to, I don't believe you can open purpose's door until you fully fall in love with humility. What do you mean by that? I think purpose is a big deal. And I think purpose requires selflessness. I think people throw around the word purpose to justify their selfishness.

28:22Hala Taha:Yeah. Like this is the business that I want because I want to make a million entrepreneurs. Yeah. I think they use it as bullshit a lot, as a facade, as a manipulation. my personal one man's humble definition of purpose is that it's got to be very big yeah and you got to like really you know my purpose is to eradicate fear in the world that's way bigger than that is big my it shows up in my selfish work be friends if you look at those characters is very trying to go at that but somewhere in my 40s i realized that that was my purpose and i think it i got very fortunate. I had such an incredible mother.

28:58Hala Taha:Yeah. That humility has been such a foundational part of my life, even though I have so much bravado and you know, I'm me, I'm Gary Vee, but like people that really know me and even in my content and even who I've showed up as the last 20 years public. I think if someone like yourself who like, is it like does homework, like every time, this is the second time we've been together. Like you, you were, most people are not very prepared when I do a podcast. You're always very prepared. Thank you. So that means you like go deeper in your work so i assume given what you do for a living and given you know us doing this twice like you know my stuff better than most people yeah or at least in a group of people that know it and i think for you it's more obvious the humility and the stuff because you've spent the hours watching it yeah with like for reason yeah but i think the people that really know me my family and friends they know it's my biggest pillar yeah and i don't think gen pop knows that I don't think that's the word cloud that most people think when they think Gary V.

29:52But I think because I have that, it was easier for me to open the door of purpose. So my worry is that society will not be in a more humble place in a decade, thus rendering purpose in the same general place that it is now, which is very few find it for real. And even fewer communicate it in a way that allows others to find theirs.

30:17Hala Taha:So I wasn't going to bring this up, but since you brought it up about your mother, I feel very connected to the fact that you've said in your work that almost everything you do is like because you had such a good mom. Yeah. And I feel very similar about my dad. That's amazing. So I'm Palestinian. My dad grew up in Palestine. Yes. He grew up in poverty, like worst situation. He became a doctor, a surgeon, chief of surgery, had a medical center, brought us to America. I was born in America. I'm the last of four kids. Were your three siblings born? Yeah, they were born in America too. But like basically all of us were.

30:52Hala Taha:But like my parents, like my dad, you know, brought us here, pulled this whole family out of that. He got 10 ,000 Palestinian kids scholarships. Like he was so generous, so amazing. And I literally feel like the reason why I want to be successful is because like I just want to be impactful like my dad. Anytime I get an award, I'm like, oh, thanks, dad. Like I literally feel like I'm just an extension of my dad. and so yeah we're two peas and we have a real kinship we're like the kids when they're little do this like we're the same yeah it's why i'm humble when everyone's like you're the goat or all the you know i live a you you live a version of this you know like i get flowers 24 hours a day i just kind of pass them to tomorrow yeah and sasha my dad did a lot of great things for me as well obviously my mom was so impactful yeah um but yeah i don't think i'm big shit and and And on top of that, in moments where I do feel pretty great, I'm like, yeah, like, you know, I'm the, my mom was the, like, I'm the pottery.

31:53Hala Taha:Yeah. I didn't make the pottery. I'm the pottery. Yeah. I'm wondering, like, what is the lesson? The reason why I didn't bring it up because I was like, well, what lesson are we trying to teach with this? Well, I think it teaches people, like, hey, have the right relationship with yourself. Let's go the other way. Yeah. Let's, you want a lesson? Yeah. You want to really help someone right now? Watch this. Hey, real talk, y 'all. if you think you're a piece of shit like you have very low self-esteem like you think you always fuck things up you're selfish you're narcissistic you're a mess it's not all you someone put that in you and you're capable of taking it out of you fuck your grandparents god you really know my shit i'm really i'm very humbled thank you yeah fuck your grandparents everyone who doesn't know what she's referring to because i only said it once on stage and haven't made a lot of content on it, maybe one or two other times.

32:42So many of you are angry at your parents and you should know better because you knew your grandparents and you know, your grandma fucked up your mom. So if you're so mad at your mom, why are you giving a pass to granny?

32:54Hala Taha:Yeah. You know? And then by the way, as someone who knew his great grandmother, you know, my father, I, you know, I've openly talked about and definitely with him, like there's certain things I don't love about the way he rolls but I had the great luxury of knowing my grandma and she was a worse version other than my dad but then may she rest in peace why I've loved for grandma Esther is grandma Anya great grandma Anya I knew her because I was born in the old country I was born in the USSR my siblings were born here but I came here and I came here with my parents my grandma and my great-grandparents and I spent time with my great grandparents and I know that my grandma Esther, she had her mother and grandma Anya, she was rough, bro.

33:39But guess what? I'm not even mad at grandma Anya. Even though I don't know grandma Anya's parents, I surely know how this game's played out. So the lesson in giving all the flowers to your parents, you and I are incredibly fortunate because we have the ability to give, you know, the flowers to our parents. And we don't take on the accolades. The lesson to everyone who's hurting right now is do not take on your pain as you suck. Pay attention to your environment and who raised you and how it went down. Now, don't use that as excuses. Start to be a man or woman. You know, look, our parents did a great job.

34:17But the reason, I'm sure I can't speak for your family situation, but when I, my mom and dad are overly embarrassed on how much love I give them publicly because they're like, Like there was a, yeah, we did a great job. We're proud of what we did. But you do so many things that we didn't teach you. And things that we learned from you and you've taught us. And you picked this up on along the way. And that's you, bro. And there's the reverse for someone right now who, yes, their parents fucked it up. But they can be the one to change it. And so that's the lesson.

34:49Hala Taha:I love like what you're saying in terms of like, it's like forgive your parents because of your grandparents. Forgive your grandparents because you're great. And then eventually you're like, just forgive that, you know, and just let go. Thank you so much. Actually, one of the, you know, I'm known for many things, you know, like people make fun of me saying you're young when you're 55, or I'm known for being good at predictions or being high energy and like ridiculous and silly and, you know, hard work, accountability, like the things I'm known for. One thing I'm not known for is the champion of forgiveness, but I'm about to be.

35:25one of the things I've made a real conscious effort with is I have a character in v friends called forgiving horn frog and I'm developing his origin story I'm incredibly one thing that people don't know anything about me yet is that I have a lot of Stanley and Walt Disney in me I'm incredibly creative from like a fantasy world George Lucas so I'm gonna start showing that part of me in this next chapter you know train knows it because he sits in films all my creative sessions for three days at my parents' house with my comic book team where I literally invent these stories. Story, like, invent.

36:00I've decided that I'm going to really focus on forgiving Horned Frog because I want forgiveness to be cool. I am very passionate about forgiveness. I believe forgiveness is the ultimate strength. I believe most people right now don't want to forgive people because they think it's a pass for the other person that did wrong without realizing it's the freedom executor of them. It's getting that pain out finally. They don't see it. It's reverse. They think it's good for someone that did hardly. It actually holds them back.

36:30Hala Taha:Correct. So I plan on doing a lot of content of forgiveness. I admire people that are able to forgive in the face of clear, very negative things that that person did to them. I admire that person. Yeah. And I love what you're doing with V friends. To me, this is like your legacy. to make sure that like even when you're gone, like children are going to grow up with the right moral frame. In the biggest way. Thank you. When I die, please God be another 50 years. As long as I can make it to 85 and higher. As long as I have 35 years. 120 at least. Yeah, I want 90. I'm very big on getting to 99 or 100.

37:08But if I can get to 85, God willing, I do believe that when the announcement comes out, it will say, VFriends creator Gary Vaynerchuk has died at the age of 87. Like as long as I get to 85, I get 35 years of building this intellectual property, I think I'm going to build a big ass fucking thing.

37:27Hala Taha:What's up, young and profiters? One thing I learned from building my own business is that the scariest part of starting is definitely not coming up with the idea. That's the fun, imaginative part. The scary part is realizing, okay, now I actually need a way to sell this. When I built my online store for Yap Academy, I didn't want to spend weeks figuring out how to code websites, how to figure out payments, and all that technical stuff. I didn't want to hire for that either. That's why Shopify made so much sense for me. You can get your store up and running in just a few steps, just a couple days.

38:00Hala Taha:And if you ever get stuck, Sidekick AI can guide you along the way. I'm also obsessed with ShopPay because once somebody is ready to buy, you don't want any friction getting in their way. ShopPay lets them pay in easy installments, and it's one of the reasons why the buying experience on Shopify feels so seamless. If you're ready to hear of your first sale today, head over to shopify.com slash profiting to start your free trial today. That's right. Start your free trial at shopify.com slash profiting. That's shopify.com slash profiting. Yap fam, one of the most exciting things happening in our business is that we're building Yap Media HQ right here in Austin, the podcast capital of the world.

38:44Hala Taha:And we are hiring like crazy in Austin. We've got five open positions based in Austin alone. And I don't have a lot of time to think about hiring. I'm building studios. I'm building an office. There's so much going on. And I don't have a recruitment agency that I work with. I feel like they're so expensive. I trust Indeed Sponsored Jobs. I don't want to post up a job on multiple job sites. I don't have time for that either. I want to reach the right people with the right skills, the right specifications, and the right location. Indeed Sponsored Jobs allows me to do that. Indeed Sponsored Jobs gives your posts more visibility, helps you connect with quality candidates, and the best part is you only pay for results.

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40:02Hala Taha:Hey, Young and Profiters, let's talk about that moment when your business starts growing beyond your wildest dreams. You go from working solo to managing a team, serving clients, and balancing the systems that keep your lights on. I really felt that shift as Young and Profiting grew from side hustle to the media company that it is today, Yap Media. Suddenly, reliable connectivity is no longer just a nice to have. It's become essential to keeping everything moving smoothly. That's why I want to put you guys onto AT &T Business. Think of AT &T Business as your go-to for reliable business connectivity.

40:37Hala Taha:They help your team, devices, systems, and day-to-day operations stay connected so you can focus on the important stuff, serving your clients and growing your company. You work way too hard to let a shaky signal slow down your momentum. Give your business the rock solid foundation it needs with AT &T Business so you can step into your CEO energy. Powered by AT &T Business, built to work. Get AT &T Business at business.att.com. Okay, let's move on to social media. So the last time we spent like an hour just talking about social graph to interest graph and it was kind of like it was happening, but now we're really living in it.

41:19Hala Taha:And I think for me, one of the things that's really changed in terms of the way that we operate at Yap Media is the publishing process. Yes. It is totally different. It used to be that like we really polish, you know, a reel. We put B-roll and the team picks it manually. And then we put it up and it flops or doesn't and we move on. Yep. Talk to us about the new way that we should think about the publishing process. Well, I can speak for my Gary Vee brand. Yeah. Today, Gary, at Gary B, at a new handle I stood up this weekend, at Funny V, at F-U-N-N-Y-V-E, at Gary the Operator, you know, at all these hundred plus handles I have across these ten platforms, LinkedIn, YouTube Shorts, TikTok, Snapchat Spotlight, we are posting anywhere between 500 and 1 ,000 pieces of content a day.

42:14Wow.

42:15Hala Taha:A day. 500 a day? I thought it was a week. Damn. It was a week. It was a week. This 500 a day is probably a 60-day phenomenon. We've honused art back to what I said earlier. My team has not gotten smaller. My team has gotten wildly more efficient with AI. You know, between my open clause and between all the, well, we basically, we will fully ingest this entire video. Yep. and it will go through a process of clipping. The AI will figure it out. You know, the team will do the 15 % strategy up front. The AI will do 80 % of the manual work and the team will do the last 5 % on post-editing. You know, what the AI created off of the rules we gave it through our lenses, which we call our tasks.

43:03And that's where we're at.

43:06Hala Taha:I love this quote from you. It's like the intoxication of the merit of a post. Yes. Take us through this idea. How do you think of it? The fact that you could be just starting. Yep. No experience. Never done this before. That's right. You can compete with somebody who's been doing it for 30 years and who has a million, like a million, two million followers. And you can go viral today and make up for all that lost time. That's right. And viral is just the beginning of the process. A lot of people go viral and nothing happens. It's that that viral post or that great post can start the process of you getting really serious about this and going.

43:43Let's use us. When did you start kind of gaining traction publicly? What year? Eight years ago, 2018. 2018. I started gaining traction publicly in 2007. Okay, I started One Library TV in 06. I would say 07 is when I got traction. So let's talk about us. I've had traction for 19 years. You've had traction for eight years. And Carol or Jerome or Joaquil or Ricardo or Sally Pants McGee right now, day one, can literally get bigger than both of us in the public domain.

44:13Hala Taha:Yeah, and it's happened. Of course, in a much faster time. And I think that's intoxicating and it should motivate and inspire everyone to get off their ass, get over themselves with their insecurities, whether it's visual, whether it's emotional. So many people don't make content because they don't like the way they look. So many people don't make content because they're insecure and they think everyone's gonna think they're dumb or silly. A lot of people are too cool for school. They wanna make content about Star Wars, but they're like a heartthrob and they don't wanna go to the real place. But yeah, I mean, I think there's never been more merit, never more opportunity, never an easier way to make$100 ,000 a year than today.

44:55That is remarkable. But it's not just one viral post, right? You could get 4 million views. You have to be incredibly consistent, as you know, as I know. there's been people that have had flash in the pans. There's people that get hotter later. You know, you look at Mel Robbins' career. I've been there the whole time with her. You know, I watched her get a little bump, then get cold, then have a chance. Last two years blew up. And so like, that's fun. I mean, I'll be very honest with you. I myself feel like 2027 is going to be a huge year for me. I am focused on like I have, I've not been focused on my personal brand for seven years.

45:34I would say since COVID, I've been more focused on my businesses than my personal brand. I am looking to get more focused on my personal brand in 27 because I feel like I've got really good foundations on the business. And I plan on being hotter than ever next year.

45:49Hala Taha:Yeah. Something that I don't hear you talk about when it comes to like merit of a post is trial reels. Now, I'm one of the biggest influencers on LinkedIn. That's where I started. I'm big on podcast. I really started growing my YouTube last couple of years. It's doing really well. But Instagram has been so hard for me. And it's because I have a very old account. I started it so long ago. And there's all this baggage. That's not true. Well, let me try to explain. So I feel like my feed has, I'm also Palestinian, so I've been shadow banned before and stuff. So it's like, I feel like my feed has baggage.

46:24Hala Taha:However, I've started leaning into trial rails and we're skyrocketing. I got 20 ,000 followers in two weeks and we're getting millions of views through trial reels. You've answered my question. It's not because it's an old account. It's not because it's baggage. It's not because you're Palestinian. I'm being dead fucking serious with you. It's because you weren't good enough and now you're getting better. I don't talk about it because it's almost like oxygen. Of course trial reels. Of course make as much content as possible. You've become a better strategist miss yes is it lost on you that palestinian and israeli things are hotter and more political than ever now it's not so then what happened 19 months ago when it was not as you've gotten better as an executor and that's why you're growing instagram is you know every platform's different you when'd you get serious about linkedin eight years ago no shit you did better on linkedin yeah You got in early, you know, as also one of the most followed people on LinkedIn.

47:27You understood there was something there. People still listening don't think LinkedIn's like the other social networks. So you outflanked everyone. You weren't outflanking people on Instagram.

47:38Hala Taha:Exactly. Yeah, I couldn't compete. So, you know, people would love to come up with any excuse, you know, like whether it's political, whether it's like, oh, it's an old account so the Algo's fucked up. It's that you're not good enough. Yeah. No, I agree. You're right. I know I'm right. It's so much better. That's it. And AI is better at picking hooks than we are. And we don't have to overproduce. We just test it and keep milking it. And so you've become a better operator and that's why it's happening. And now what I want for you, because I'd love for you to win, is I want you to be that same person on Snapchat Spotlight.

48:07And I want you to be that same person on Facebook Classic. And I want you to be that same person on Threads. And I want you to be that same person on Twitter. I am one of the only people on Earth that has over a million followers on all 10 platforms. In fact, I think I'm one of like five. Yeah, not many people. Because most people don't go as far from LinkedIn to Snapchat and everything in between. I mean, most people don't even know what Snapchat Spotlight is. And so that's what keeps me at the top of the game. It's not because I was there first. It's not because of momentum. It's because I'm a psycho.

48:38I want to be the best in the world at making content for every platform. And that's that.

48:42Hala Taha:I want to talk about your hard lines. One of the things that I love about you is that you've got really consistent messaging. When I'm doing like courses and I'm talking about, you know, we know Gary V stands for kindness. Like you are so consistent about your messaging. So it's 2026. AI has taken over. And I want you to either defend your hard lines or let me know if it's not a hard line anymore. Does that sound good? Sounds fun. Okay. Hard line. Stop giving a fuck about what other people think. But sometimes people are right. Feedback is important. Customer feedback is important. Employee feedback is important.

49:15Hala Taha:And you also talk about humility. So is this still a hard line for you? I'm talking about self-worth. Getting feedback, I only listen to consumer feedback. You've got AI, yeah. You know, I'm only counterpunching to the reality of the consumer temperament. So stop giving a fuck. To me, giving a fuck is like your identity, your self-worth. Like if you're delusional about your product and no one's buying it, you will go out of business. So that is the nuance. Okay, the next hard line. if you're 36, you're a fucking child. Hard line. But people come with different baggage, right? Some people have sick parents.

49:55Hala Taha:Of course, yes. Some people have debt. Some people are married. So is 36, like, I feel like this line is getting harder for you. No, it's getting easier for me. You're right. No, I mean, like, in terms of, like, you're putting a harder, a deeper line in the sand. I am, because here's why. With modern health and with AI health, like, and with GLP-3s coming, do you know what statins did to the world? Holla? Not really. Do you know what a statin is? For your heart? Yeah. Yeah. Like, I am very healthy. Right now when I've gotten much healthier, you look at my old content, little chubby, you know, I've gotten healthier.

50:27I have very, I spend a lot of money on my health. I'm not like crazy, like trying to do all this hacking, but I'm thoughtful about it. Yeah. I'm very healthy right now. However, naturally, genetically, my LDL is high. Like a statin is really helping me. And I'm so fortunate that my grandfather died of a heart attack. I have a lot of his genetics on my mom's side, like that I even know, let alone have something to defend it. If people understood what's going on with AI medicine and with this whole GLP-3, now I'm not promoting GLP-1s or 3s, but if this goes the way of statin, do you understand what weight does to people's health?

51:07This is a, and then they're also studying all these other benefits. That's like, this is a remarkable opportunity. I'm hopeful. Now, look, five years from now, something may pop up or it's a negative benefit. I don't know. I'm definitely not a scientist or a medical professional. Here's where I'm going with hard line on 36. I believe if you're 36 today, you're going to live to 100. Most people, sure, someone could die of a stroke. And to your point, of course, people have sick parents. Here's where the confusion is. When I say 36, you're a baby, I'm not saying to be complacent. Yeah, or like don't work.

51:40or like chill on the couch. I'm the most intense fucker you know. I'm working hardcore all the time. I'm talking about don't use your age as your jail to become cynical and defeated. Yeah, so true. I mean, anyone who's watched my content in any level of depth knows I'm not saying be lazy and be delusional and be complacent. I'm saying do not weaponize age as a mechanism to not do work.

52:09Hala Taha:people say they're finished because they're lazy yep not the other way around i totally people completely convoluting what i'm saying for their benefit of non-action okay next hard line this one i think you might change okay document don't create now with with ai everybody can make unlimited content it's getting easier to to to do content packaging matters so much your thumbnail and your hook and all that. So is it really document? Hard line. Document, don't create. Now here's why. Okay. It's also nuanced. When I said that saying in my office that went such a ballistic viral for me and helped so many, I was making a point that I continue to make today.

52:53A lot of people don't know what to make, but if you just film everything and then clip it, you could be some of the most famous people in the world. Live streamers that clip all day are just documenting don't create. Now, it was in counter to everyone doing overanalyzing create.

53:10Hala Taha:Yes. The answer is document, to your point, I'll tweak it so it's very clear to everyone. Yes. Document and create. Mm-hmm. But at the time I said document don't create, everyone was just creating. Yeah. And spending a lot of money, time, and effort to miss 99 % of the time. Yeah, long form, the way that I think about long form has like completely changed where now like even in this interview, I'm like trying to bake in viral moments, trying to bake in the hooks and being intentional. That is a definition of documental create. Do long form content for short form content and batter it into the production.

53:45Hala Taha:Hard line, quantity is not debatable. That's the only one that no one could argue with, right? Quantity is not debatable. You either make 900 pieces of content or you don't. Everybody tried to demonize my quantity argument over the last decade, only to everyone now being there. With AI, like with everybody being able to do it, do you feel like there'll be differentiation in terms of like better taste? Listen to what you're saying. Yeah. You've just told me you make more quantity now. I don't believe this. I'm trying to give other people's counter. People are like, I don't know, like whatever anyone wants.

54:17Like if they think that they're going to be able to compete in the attention world with one piece of content, that's quality. Because they said so, knock yourself out.

54:25Hala Taha:Yeah. Hard line. Want to be happy? Realize that everything is your fault. Look, this is a dangerous one. Requires a nuance. When sometimes people hear that, they get caught because a lot of people have low self-esteem and they are blaming themselves and they think they understand what I'm saying and what it's doing is driving them into deeper depression and anxiety. Here's what I'm saying. Accountability is different than shitting on yourself. Your fault because you're capable of getting out of it. You're deciding, so I really struggle with politics. because I think both sides are doing the same thing.

55:02I think they're all just scaring people. All we do is scare people. Scared of big corporations and billionaires. Scared of immigrants. It's all, if it's the left or the right, it's the same thing, the issue with power. It's all the same thing. Everyone's scaring everyone. I just think a lot of people don't realize that they're capable. And so once you say, I'm not making money, not because immigrants are taking my job, not because billionaires aren't paying taxes, but because I, similar to why you were not winning on Instagram. You weren't good enough yet. I'm not winning because I'm not good enough yet.

55:35And I'm going to start surrounding myself with more optimistic people. I'm going to stop consuming bullshit. I'm going to start going to the gym, therapy, listening to positive podcasts like this, putting in more effort, not play video games for nine hours, maybe four hours. So I have five hours to work. Like when you start going through that, you truly get out. That is real life. This is not something I made up. This is the history of man. Sorry, that's the rules of society. I didn't make them up. I'm not fucking God. Go fucking work. Go fucking have joy. Go find balance. Go fucking start picking optimism instead of cynicism.

56:09Hala Taha:So something that really inspired me, and I hope to be true, is that you've said that you believe that kindness is going to be taking over. Yes. Why do you feel that way? I believe society goes in circles. I think you can look as recently as the 1960s. If you look at the 60s in America, very contentious, similar to this. Martin Luther King, murdered. Malcolm X, murdered. Robert Kennedy, murdered. JFK, murdered. Riots, tension, racial issues. And then you look at the late 70s, disco. You look at the 80s, fun, good times, Reagan, right? I don't believe that humans can sustain anger forever. I already see it.

56:52You may know this, you may know this. Like, you probably have people in your families that are like less political than they were four years. They're tired. You can't hate forever. So I think we've had a very hateful, judgmental, envious, jealous era. And I actually believe, and it doesn't seem like that right now, especially if you're Jewish or Palestinian, or if you're extreme left or right in America. It doesn't feel like it right this second. But I am who I am, and I watch everything. and I just have a funny feeling we're in the earliest days of five to 10 years from now being a little bit more carefree, just a little lighter in five, 10, 15 years than we are today and that excites me and in that lightness, since hate just had a lead role, I believe love is gonna have a lead role and I believe people will be a little more kind and by the way, I see it.

57:49I see it. I know a lot don't. And I know a lot of people right now are kicking the ground and like, Gary, fuck. I'm telling you, we're fatiguing a little bit collectively. Some people are more hateful. Some people are listening right now and being like, Gary, what the fuck are you talking about? All my relatives are more psycho. Respect. I'm not talking about four people. I'm talking about 8.3 billion people. I sense a little early cracks. You know why I sense this? Because I am a champion and a cheerleader for it and I can feel the difference of the temperament in my interactions behind the scenes.

58:23My DMs, my emails. I smell it. You know why? Why? Hate is a losing game in the end. I hope it's true. It is true. It's why we're still here. The atomic bomb was invented in the fucking 40s and 50s. It has been 80 years since humans have had bombs that can wipe everybody off the face of the earth.

58:43Hala Taha:We're here. Yeah. For all the setbacks, do you know how much better your life is than your great-grandmother? So much better. Do you understand as a woman of color in the United States? Yeah. Like, do you understand your opportunities? You're a fucking gangster. Yeah. Like, come on, man. Now, there's stuff that's bad. We don't have to go very far. Yeah. Like, Palestine, Ukraine in fucking rush. I mean, there's people, but there's people dying from all sorts of things. There's people dying from diseases right now that are going to be eradicated in 24 months because of AI. There's so much good. And there's always bad.

59:18That is life. But if you choose to take a real zoom out and you do what I do for a living, watch the whole world at once, there's some early cracks for some good stuff.

59:29Hala Taha:Amazing. Okay, last question and be super quick about it because we got to go. For all the entrepreneurs tuning in, hopefully I get to interview you again next year. What should they do in the next year? Number one thing I want every entrepreneur to look into is live shopping. I believe where social media was in 2010 is where live shopping is right now. that you came along later, eight years later, I said 2010, that you came along eight years later and still had plenty of time to have your dreams be built on top of social media, I believe live shopping. You might have been destined to be a social media creator.

1:00:04I don't know how good you are at selling.

1:00:06Hala Taha:I'm so good at, I'm really good at selling. I actually could counter and tell you that I think you're more likely to make your financial dreams happen as a live selling personality than as a social media personality. And there's 18 year old you right now who hasn't started. So live social selling. If you don't know what it is, just go chat GPT or Google it. Live social selling. Every entrepreneur that has sales DNA should contemplate going live on TikTok, whatnot, eBay live, Fanatics live and start selling live something. A shoe, underwear. underwear, I don't fucking care, a donut. Live selling is the biggest opportunity.

1:00:48Now, the other big opportunity for someone like you, you, every morning or evening, should go live on TikTok for an hour because the For You page just sends you new people to you. So everybody should be taking advantage of the TikTok FYP and going live for an hour and talking to the world.

1:01:07Hala Taha:Oh my gosh, I have so many follow-up questions, but Gary, I want to be respectful of your time. This was an incredible conversation. Thank you so much for joining us on Young and Profiting Podcast. Thanks, Hala. Yeah, fam, Gary Vee has been an idol of mine for years. He's one of the people who made me believe that I could build a career on the internet. So getting to sit across from him again feels incredibly full circle and I'm so thankful. Gary gave us so much to think about today and I just wanna highlight a few of my favorite lessons here in closing. First, one of the biggest shifts for me was the way that Gary thinks about AI inside a company.

1:01:40Hala Taha:While so many businesses are looking at these tools as a reason to cut people, Gary looks at them as a way to make great people dramatically more effective. He compared AI to giving your army better weapons. If one company cuts its army in half while the other one keeps its people and equips them with the same technology, he believes the second company has the advantage. That is such a different way to think about AI. So don't just ask who you can replace. Ask what your best people could accomplish if you gave them better weapons. Second, ask yourself whether you're operating like a mason or an architect.

1:02:13Hala Taha:In Gary's framework, the mason executes the task, while the architect comes up with the idea, the strategy, and the vision. As AI gets better at execution, those higher-level thinking skills become even more valuable. And I love the point that a lot of people who think they're masons might actually be architects who have never been pushed to step into that role. So don't wait for AI to make your current skills less valuable. Start strengthening your creativity, judgment, and strategic thinking right now. Finally, Yap Fam, pay attention to the opportunities technology creates in the opposite direction.

1:02:48Hala Taha:Gary predicts a barbell future with 2060 behavior on one side and 1960 behavior on the other. We'll have more AI and automation than ever, but we also may crave more analog experiences and real human connection. He even talked about building a drive-in movie theater where the Wi-Fi doesn't work. So when you're looking for your next business idea, don't only ask what technology makes possible now. Ask what people will start craving because of all this new technology. As Gary said, technology is undefeated. But maybe the people who win in this next era won't be the ones who become the most automated.

1:03:24Hala Taha:They'll be the ones who use technology to amplify what humans do best. Well, yeah, bam, that's all the time that we have for today. Thanks for listening to this episode of Young and Profiting Podcast. If you listened, learned, and profited from my conversation with the one and only Gary Vaynerchuk, share this episode with somebody who's trying to figure out how to navigate this new AI era. And if you enjoyed the show, drop us a five-star rating on Apple Podcasts, Spotify, or wherever you listen to the podcast. Come hang out with me on Instagram, TikTok, and Twitter at YapWithHala. And LinkedIn, you can always find me at Hala Taha.

1:03:58Hala Taha:Until next time, this is your host, Hala Taha, a.k.a. the Podcast Princess, signing off.