Hala Taha: The Mindset That Turned Rejection into a Multi-Million Dollar Business | Human Behavior | YAPClassic

25 Feb 2026 · 54 min · 33 chapters

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Young and Profiting Podcast Episode Summary

Episode Title: Hala Taha: The Mindset That Turned Rejection into a Multi-Million Dollar Business | Human Behavior | YAPClassic Host: Hala Taha Date: Not specified Podcast Description: Young and Profiting with Hala Taha is a highly acclaimed podcast aimed at entrepreneurs, offering insights from business icons and entrepreneurs to inspire and impart actionable advice.

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Episode Overview

In this episode, Hala Taha shares her journey marked by resilience and determination, detailing her experiences of rejection, discrimination, and loss. Her narrative unfolds through a keynote speech she delivered at MIT's Gathering of the Titans, where she reflects on the mindset shifts that allowed her to turn adversity into a successful business and a fulfilling life.

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Key Themes & Topics

  1. Introduction to Hala's Journey
  2. Background on her early life, influenced by her father's Palestinian roots.
  3. Overcoming personal and professional challenges throughout her career.
  1. Father's Influence and Cultural Background
  2. Insights into her father's grit and how his struggles shaped her mindset.
  3. The impact of growing up between two cultures and its role in her identity.
  1. Struggles at Hot 97
  2. Journey working tirelessly for three years at Hot 97 without pay.
  3. Experiences of being blackballed in the radio industry after being abruptly fired.
  1. Loss and Resilience
  2. The emotional toll of losing her father to COVID-19.
  3. Confronting profound grief and transforming it into motivation for personal growth.
  1. Secrets to Profiting in Life
  2. Key takeaways and actionable advice on achieving success:
  3. Creating Your Own Path: Instead of relying on gatekeepers, forge your own opportunities.
  4. Finding Your Talent Stack: Leverage a combination of skills to create unique offerings.
  5. Embracing Limitlessness: Live with the understanding that life is short; embrace every opportunity.
  1. Audience Q&A
  2. Engaging with the audience about expectations in a corporate environment and addressing personal experiences with discrimination and resilience.

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Key Takeaways

  • Mindset is Critical: Hala emphasizes the importance of mindset in overcoming rejection and adversity, suggesting that a positive outlook can lead to unexpected opportunities.
  • Value of Perseverance: The narrative illustrates how the ability to persist in the face of challenges can lead to significant personal and professional growth.
  • Creativity in Difficulties: Hala’s transition from traditional career paths to creating her own business demonstrates how setbacks can inspire innovative solutions.
  • Power of Community: Building a supportive network and community is crucial; Hala's initiatives, such as the Sorority of Hip Hop, highlight the importance of collaboration.

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Conclusion

Hala Taha's keynote serves not only as a personal story of triumph over adversity but also as a powerful reminder of the resilience inherent in pursuing one's dreams. Her experiences underline a critical message: the path to success is often paved with challenges that can be transformed into opportunities for growth and innovation.

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Resources Mentioned

  • Hala’s Podcast: [Young and Profiting](bit.ly/_YAP-apple)
  • Hala’s Agency: [YAP Media](yapmedia.com)

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Additional Notes

  • Hala encourages listeners to remain open-minded and educate themselves on issues outside their immediate experience, fostering compassion and understanding in a diverse world.
  • The episode concludes with a focus on future aspirations, hinting at Hala's commitment to social advocacy and empowerment through her platform.

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Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Introducing Hala Taha

0:58 to 2:38

Darius introduces Hala Taha, highlighting her achievements and impact.

“Halataha is our speaker and presenter this afternoon.”

The Beginning of Hala's Story

2:38 to 3:23

Hala shares her background and the influence of her father on her life.

“The past couple of days have been so wonderful.”

A Father's Journey from Poverty to Success

3:23 to 5:25

Hala recounts her father's struggles and triumphs, illustrating grit and resilience.

“The NEPCA is the Arabic word for catastrophe.”

Cultural Differences in Growing Up

5:25 to 6:31

Hala discusses her experiences in Palestine versus America and feelings of difference.

“And his favorite store to shop at was Sears.”

Impact of 9/11 on Identity

6:31 to 9:18

Hala shares how 9/11 changed her life and the perception of Arab Americans.

“I remember my dad being this amazing, respected doctor in America.”

From Rejection to Opportunities in College

9:18 to 11:16

Hala reflects on her college experiences and newfound confidence after high school.

“And so I remember actually crying on the floor, hysterically crying, calling up Z100.”

Discovering the Law of Attraction

11:16 to 12:12

Hala discusses how the law of attraction transformed her mindset and life.

“I was in my sorority, and I was obsessed with all these extracurricular activities because I got no opportunities in high school that I was doing very poorly in school.”

Chasing Dreams in the Music Industry

12:12 to 13:20

Hala shares her ambitions of becoming a singer and her journey in music.

“And I did affirmations every day and visualizations every day.”

Internship at Hot 97: A Turning Point

13:20 to 14:01

Hala describes her internship at Hot 97 and the challenges she faced.

“applied to all these radio stations, and I ended up getting a job at Hot 97.”

Hala's Journey at Hot 97

14:01 to 15:27

Hala discusses her early career experiences and challenges at Hot 97.

“And they wanted me to be there more often.”
Show all 33 chapters

Navigating Family Expectations and Rejection

20:08 to 22:29

Hala reflects on the pressure from family and her struggles after being fired.

“And at the very least, I hope you double-check that you have an active registered agent.”

Creating the Sorority of Hip Hop

22:30 to 24:28

Hala shares her experience of starting a new venture after rejection.

“And she thought that I would shrivel and die probably.”

Reality TV and Setbacks

24:29 to 26:12

Hala discusses her journey through reality TV and the setbacks she faced.

“We have this blog site that's going viral all the time.”

Returning to Academia and Corporate Success

26:12 to 28:00

Hala talks about her return to school and her successful corporate career.

“I had 50 girls that were extremely mad at me.”

Infusing Culture at Hewlett Packard

28:00 to 30:04

Learn how Hala transformed the workplace culture at HP.

“Nobody talked to each other outside of departments.”

Setting Ambitious Goals

30:04 to 30:23

Discover Hala's aspirations to lead a global network at HP.

The Beginning of Young and Profiting Podcast

30:23 to 30:42

Explore the inception of Hala's podcast journey after leaving HP.

“So I started Young and Profiting podcast in April of 2018.”

Navigating Life During COVID-19

30:42 to 31:41

Hala shares her personal experiences and challenges during the pandemic.

“So at the time, I was with my ex-boyfriend.”

Caring for Family Amidst the Pandemic

31:41 to 34:44

Discover the struggles Hala faced while caring for her father during COVID.

“And so I remember working at Disney Streaming Services at the time I had my podcast.”

The Last Days with My Father

34:44 to 37:07

Hala recounts the emotional challenges of her father's illness and passing.

“And for two weeks, we would be in full gear.”

Turning Tragedy into Opportunity

37:07 to 37:45

Learn how Hala found success despite the challenges of 2020.

“That's actually the same day as the napkin day that is commemorated.”

Building a Business from Scratch

37:45 to 39:31

Hala discusses the growth of her business and the importance of mentorship.

“ended up being the best year of my life.”

Hala's Entrepreneurial Journey

42:25 to 44:41

Discover Hala's transition from employee to successful entrepreneur.

“Yeah, fam, 2026 is the year I'm fully focused on growing my personal brand.”

Secrets to Profiting in Life

44:44 to 46:00

Hala shares her insights on creating a successful path in life.

“And then after 2020 was the first time that I actually felt like I could help answer that question with my secrets to profiting in life.”

Finding Your Talent Stack

46:04 to 47:26

Learn about the importance of combining various skills for success.

“So I felt like my father also turbocharged my destiny because he always believed in me, whether anybody else did or not.”

Embracing Life's Limitless Potential

47:39 to 49:29

Hala discusses how to confront mortality to live a fulfilling life.

“And the next one is that life is limitless.”

Audience Interaction and Personal Reflections

49:49 to 53:01

Hala answers audience questions, sharing personal insights about her family and challenges.

“Good to get to know your personal story rather than just, you know, you and I have interacted on Zoom and a few side conversations, but it's great to hear the personal side.”

Addressing Social Issues and Advocacy

53:06 to 56:00

Hala shares her thoughts on activism and standing up for marginalized communities.

“My brothers and sisters are all doctors, super successful.”

The Importance of Speaking Out

56:00 to 56:32

Learn about the importance of standing up for marginalized groups.

“whatever it is, whatever the minority group is, who don't have the power to stand up for themselves and who will be canceled and their life will be way more impacted than if you stood up for them.”

Exploring Blockchain for Voice

56:32 to 57:11

Discover the potential of blockchain for unfiltered expression.

“And as one of the non-white male guys here, wearing my fucking NFT shirt, okay?”

Belated Birthday Celebration

57:11 to 58:07

Experience a light-hearted birthday celebration for Hala.

“We could do a belated happy birthday, couldn't we?”

Inspired by Family Legacy

58:07 to 59:11

Understand how family history can motivate personal success.

“You know, being counseled and all, all over and over again, you were quits.”

Engaging with the Audience

59:11 to 59:34

Witness the interaction between Hala and her audience.

“As you noticed, you just sent me a LinkedIn message about 15 minutes ago.”
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Transcript

Automatic transcript. May contain errors.

0:11Hala Taha:Hey guys, welcome back to Young and Profiting Podcast. Today's episode is really special for me. I'm sharing a recording of a keynote I gave at MIT's 2022 Gathering of the Titans, and it's this incredible annual conference where some of the most successful CEOs in the world come together to exchange big ideas and real stories. Now, honestly, this was one of the most vulnerable things I've ever done. It was the first time I shared my story this openly and publicly, the full journey, all the lows, the highs, the rejection, the losses, and the lessons that really shaped who I am today. Now, this is a couple years old now.

0:46Hala Taha:However, I feel like the story is still really resonating and it's super inspiring. And I got a lot of positive feedback from this keynote. It went viral on YouTube. So I think you guys are going to really enjoy it without further delay. Here's my keynote speech at MIT.

1:04Halataha is our speaker and presenter this afternoon. And I asked her a few weeks ago if she was interested in doing this. And I started thinking about like, you know, what was it that drove me to want to ask her to do it? And there's three words. The words are this, hustle, smart, and tenacious. And I'm a person that loves tenacious people. And she is probably one of the most tenacious people I've ever met in my life. For those of you guys that notice Brian Scudamore or my LinkedIn profiles are on like ultra surround sound. It's because of the work she does. She's the queen of LinkedIn amongst other royal titles.

1:44She has a podcast called the Young and Profiting Podcast. It has millions and millions downloads, hundreds of thousands of subscribers. her accolades in the podcast world have dubbed her the name of podcast princess she was on the cover of podcast magazine and that's like kind of like her night job her day job is running an incredible incredible marketing agency called yat media and i know this because i'm actually a client of hers as is brian when i think of her i'm like this is an entrepreneur that we all need to know and i felt like one of the best gifts i could give to the group was to bring her here for y 'all to meet her and learn her story.

2:22So without further ado, halla Taha.

2:38Well, thank you so much. Thanks to Darius for inviting me today. The past couple of days have been so wonderful. And when Darius first asked me to come speak to you all, I thought he wanted me to give a LinkedIn training. And I was like, sure, yeah, I could do a LinkedIn training. I could teach everybody how to podcast. And then he was like, no, Hala, I want you to share your story. And I have to say some of these things that I'm about to say in this speech, I've never said on any other podcast. I've never said in any other room. So I'm just telling my authentic story so that you guys can understand my experience.

3:09And I hope that you leave this conversation having a new perspective, learning something new, and finding some value in this conversation. So I think my story best starts off with my dad. So my dad is Palestinian, and he was born in 1943. That was five years before the NEPCA. The NEPCA is the Arabic word for catastrophe. And the Palestinian catastrophe was in 1943, and that's when 600 villages were burned, 750 ,000 Palestinians were made of refugees, and 15 ,000 Palestinians died. And I guess you could say my dad was one of the lucky ones because he wasn't pushed behind the wall. He wasn't sent to Gaza to become a refugee and in the open air prison, so to speak.

3:58He was in the West Bank. And so my dad grew up as a poor farmer's son, and he only lived on figs and pita bread, he would tell me. Two of his youngest siblings died when he was younger. They were a family of eight that lived in one room, and he lived in extreme poverty. And my dad knew that there was only one way out at the time, and that was to be very educated and to get a scholarship. And so he decided he'd be the first person in his whole village to go to college. And from when he was a little boy, he decided he'd be the smartest kid in school and that he'd get perfect marks so that he could achieve that dream and elevate his whole family out of poverty.

4:40And he did. My dad had extreme grit. And so he had no light. He had no running electricity. Sorry, no running water. And the only light he had was on his walks to school. And so he would read his books on his long walk to school. And that's how he was able to study and become the smartest kid in his glass, get perfect marks, and eventually get a scholarship to medical school in Cairo. So my dad went off to Cairo. And he got a scholarship there. and he ended up going to America and becoming a doctor, finishing his residence here, becoming a surgeon, becoming chief of surgery in multiple hospitals in New Jersey, and ended up owning a medical center.

5:20And he literally brought his whole family out of poverty. My dad was so generous. He was so humble. And his favorite store to shop at was Sears. And he would give all his money away. He put all his kids through college. He put all his nieces and nephew in Palestine through college and through grad school and essentially lifted my whole family out of poverty and made sure everybody would be okay. So in terms of my experience, the first time that I realized I was different was my summers going to Palestine. We had a house in Palestine and actually my whole family lived on one street. A bunch of people had moved to America and so it was this town, they called it the American Village in Palestine because it was a street.

6:03Half the people were actually Americans and had summer homes there and were not there most of the year. And so I remember when I finally realized what was going on, that was the first time I realized I was different. Because when I was in America, we were kind of treated like an American family, sorry, an Italian family. Everybody knew we were ethnic, knew we would go like back home over the summer, but we were just treated like a normal family, maybe like an Italian family in my white affluent town that I grew up in and watching New Jersey. But when I went to Palestine at a certain age, I realized how different I was.

6:35I remember my dad being this amazing, respected doctor in America. We'd go to the Israeli airport and he'd get interrogated for hours. And we'd be sitting on the airport floor, like waiting for dad to get done with his interrogation every time we went. I remember having to drive on separate roads, even though I was a U.S. citizen, not allowed to drive on the same roads in Palestine. I remember having to take super quick showers because we weren't rationed water like everybody else because we were a Palestinian family. I remember almost dying at a checkpoint one day when we landed and we had all our luggage in a van and these checkpoints are super crowded and it's super chaotic and everybody was saying, go, go, go, like all the soldiers, and there was nowhere to go.

7:18We almost fell off a cliff and we almost died because our van almost fell off a cliff and it was my sister saying, push the luggage to one side and we did. Everybody We pushed the luggage to one side on the van and we ended up making it and we didn't fall off the cliff. And I literally almost died when I was like 12 years old at a checkpoint. And that was Palestine because in America, I was totally normal and we were a respected family. And in terms of my experience growing up in America, I was always wanted to be a star. All my siblings wanted to be doctors. And so I have three siblings. They all ended up being doctors.

7:55I have three cousins who live down the street. They all ended up being doctors. And so there were seven kids in the family. And I was the only one who never wanted to be a doctor, not one day in my life. I always wanted to be a star. I love to sing. Actually, it's a big joke in my family that I sang before I spoke. And my first words were singing a song back to my mom. And I was always super outgoing. I was the kid that was dancing and singing at all the family parties and always like the star of the show. And I had a great childhood. You know, I lived a decently privileged life in terms of, like, we always had money.

8:29I had a good family. And I did great in school. I was popular. I used to be the lead in all the talent shows. I'd get on every sports team. And everything was great. And that was until 9-11 hit. So 9-11, I was a freshman in high school. And I remember at that time, there was some buildup happening in terms of Arab hate. And I was starting to get a taste of the oppression that I was feeling in Palestine suddenly was happening at home. And I remember learning about the planes hitting and feeling this pain in my stomach, like, oh my God, everyone's gonna hate us. And this is gonna be so bad. And I remember being so devastated when I found out because my family was so proud to be American.

9:16And my dad loved America. and I was like, this sucks because everyone's going to hate us and we actually love being American. And so I remember actually crying on the floor, hysterically crying, calling up Z100. It was a very popular radio station at the time, trying to get through because they were having this whole thing where people were calling in, telling their experiences, everybody was sharing their thoughts. And I was so desperately trying to get through to let everybody know that we didn't feel this way, that none of the Arabic people knew about it and that we're just as shocked and as sad as everybody.

9:48But at that point, my life was changed. And for the first time ever, I learned that gatekeepers don't only exist at checkpoints. So my life was turned upside down. I was just starting my high school career. And from then on, I went from the American girl next door to never getting any opportunities. I tried out for the plays, I never got a part. I tried out for the cheerleading team. I didn't make it. I tried out for the volleyball team. I didn't make it. They didn't even let me in the talent show every year when I hands down had the best voice in school. And so that ended up really impacting me because I didn't get into a great college.

10:28I had great grades, but I got into a mediocre school because it looked like I had no ambition, but I had lots of ambition. I wasn't given any opportunities. And so I went to New Jersey Institute of Technology. It was in New York, New Jersey, a super diverse school. and from the moment I stepped foot on that campus, my life changed. First of all, it was four years after 9-11 and so four years after 9-11, things kind of cooled down. You know, people were starting to be more accepting and the other thing is that it was a super diverse school. Previously, I went to a very white Christian Jewish school and I was like the only brown kid in school and so I started getting opportunity left and right and I had so little fear of rejection because I had been rejected so much.

11:12I just thought it was a part of life that I tried out for everything, and I'd make it. I tried out for the play. I was the lead. I tried out for tuning. I was the captain. I was in my sorority, and I was obsessed with all these extracurricular activities because I got no opportunities in high school that I was doing very poorly in school. I didn't care about class because I was like, oh, I'm finally able to do the things I was never able to do, and I was just really embracing that experience. At the same time, I found out about something called the law of attraction. So the law of attraction almost became my religion.

11:46I was never religious. My family wasn't very religious. I grew up Muslim. I never related to that. I feel it's kind of a sexist religion, and I never, ever related to that. And nobody ever forced me to relate to that. So I found the law of attraction, and it literally was like my new religion. I almost got into like a cult. I was obsessed with Abraham and Esther Hicks, and they were these big law of attraction people. I'd listen to their CDs all day. I'd read all of their books. It was like a new religion for me. And I got super into it. And I did affirmations every day and visualizations every day.

12:16And I literally believed that life was limitless. I thought I could create my own dream life. And I was so naive. I really believe this. And honestly, my life just skyrocketed from there. So I was 19 years old. I found the law of attraction. I really was super confident at this point. I was crushing it in college other than school, but the extracurricular part, I was crushing it. And so I ended up, at the time, I always knew that I wanted to use my voice to impact the world and make a positive difference. That's my purpose in life, to impact the world with my voice. And, you know, you often don't know exactly how that's going to be.

12:55And at the time, I thought I was supposed to be a famous singer because that was always my natural talent since I was a kid. And so I set out to songwrite, and I worked with all these different producers, and I started writing music. And I had this bright idea. I was in the radio club. I did, like, every activity in college. And I was like, well, I'm in the radio club. I could probably get an internship at a radio station and push my music to the DJs and break that way. And so I did. I applied to all these radio stations, and I ended up getting a job at Hot 97. Hot 97 is the world's number one hip-hop and R &B station.

13:28This was about 10 years ago. It was a huge deal to work at that station. All the people, all the DJs were like celebrities in the local region. And I ended up getting this internship. I did a great job. They ended up promoting me to be like the sacred intern in the studio area. And I was Angie Martinez's assistant. She's the voice of New York, one of the most famous personalities in the world. And I was essentially the assistant producer on the Angie Martinez show, the biggest show in America. So this was supposed to be a normal college internship. But then they started to say, Hala, like, can you come every day?

13:59You know, can you start working on the weekend? Can you come at night? And you're doing such a great job. And they wanted me to be there more often. So I ended up dropping out of school. And I thought I had this great opportunity. I was failing out of school anyway. And, you know, I was just so enamored by this life because I met every celebrity you can think of. J-Lo, Kim Kardashian, Chris Brown, Kanye. I was hanging out with these celebrities that night. I I was 19 years old. And so it was just a big opportunity for me. So I did it. I quit my job and I started this apprenticeship at Hot 97. And I worked for free there for three years.

14:35And I got never paid a dollar. I would make my money at night hosting parties and selling showcase tickets with the DJs. And I did everything for that station. I was the showrunner. I would answer the phones. I would run the commercials. I would go in at 2 a.m. in the morning and run the dilette boards when I had to and make sure that music went on for the world all night. That was really scary. If I had to go to the bathroom or something, that there would be, like, dead air. But I loved that job. It became my identity. So all my friends knew me as Hala from Hot 97. Everybody would be like, oh, my gosh, how'd you get that job?

15:09Like, you have the coolest job in the world. And I was being primed to be the next Angie Martinez. The way that it works in radio is that you work for free for many years. and then finally you end up getting a show and that's how it works. You got to work for all the DJs for free for many years.

15:27Hala Taha:Yeah, fam, you just realized your business needs to hire somebody yesterday. How do you find great candidates fast? Easy, use Indeed. When it comes to hiring, Indeed is all you need. Stop struggling to get your job posts seen on other job sites. Indeed's sponsored jobs help you stand out and hire fast. With sponsored jobs, your post jumps to the top of the page for relevant candidates so you reach the people you actually want faster. And it works. According to Indeed data, sponsored jobs posted directly on Indeed get 45 % more applications than non-sponsored jobs. What I love about Indeed is knowing that my job post is getting the visibility that it requires.

16:05Hala Taha:Plus with Indeed sponsored jobs, there's no monthly subscriptions, no long-term contracts, and you only pay for results. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a$75 sponsored job credit to get your jobs more visibility at indeed.com slash profiting. Just go to indeed.com slash profiting right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash profiting. Terms and conditions apply. Hiring Indeed is all you need.

16:38Hala Taha:What's up, Yaf gang? When you start a business, nobody really tells you how many hats you're about to wear. One minute you're the creator, the next you're the marketer, then you're the finest, team and customer support. Before you know it, it can feel like way too much on your shoulders. But that's why I love Shopify and what it does for entrepreneurs. Shopify is an all-in-one commerce platform that helps you sell online. It's been a real business partner for me as I've grown Yap Media and launched products like my LinkedIn Secrets Masterclass and my LinkedIn Mastermind. Shopify powers millions of businesses worldwide and 10 % of all e-commerce in the US.

17:15Hala Taha:Whether you're a household name or just getting started, Shopify has got you covered. What I appreciate most is how everything lives in one place on Shopify. You can design your store, market your products, and track performance without juggling a dozen tools. And you definitely do not need to be tech savvy. Shopify is so easy to use. And if you ever do hit a wall, Shopify's award-winning 24-7 support is there to help you think things through. You don't have to do this alone. You can do it with Shopify. Start your business today with the industry's best business partner, Shopify, and start hearing.

17:50Hala Taha:Sign up for your$1 per month trial today at shopify.com slash HALA. That's H-A-L-A. Go to shopify.com slash HALA, all lowercase. Again, that's shopify.com slash HALA. Yeah, fam, starting a business is, of course, exciting. As entrepreneurs, we love to build, create, invent, but entrepreneurship can be overwhelming, especially in the beginning when you're first launching your company. It's really hard to figure out like all the steps you need to do. Thinking about these things, they don't give me energy and I want passion for it. But that's exactly what Northwest Registered Agent does. Northwest Registered Agent is a registered agent and LLC service that helps you build your complete business identity in one place.

18:34Hala Taha:They've been helping entrepreneurs for nearly 30 years and they're the largest registered agent and LLC service in the US. Now, I'm a successful entrepreneur, but I had no idea what a registered agent was. I had one from my company. It was on auto renewal and I didn't realize how important a registered agent is and selecting your registered agent is. For example, my company is incorporated in Delaware. So I have a Delaware address for my registered agent and they collect all my legal and tax notifications and they are supposed to make sure you get all your important documents and you don't miss things like court hearings and things can go really haywire if you don't have a registered agent.

19:11Hala Taha:and it's illegal to not have a registered agent. Your company can get dissolved if you don't have one. When I started my company, I wish I had known about Northwest Registered Agent. Apart from helping you form your business initially, they'll help you at every growth stage. So for example, if you need to switch from an LLC to an S Corp as your company grows, whatever it is, Northwest Registered Agent has your back. You get access to thousands of free guides, tools, and legal forms, even without creating an account. And if you do sign up, which is free, You get access to lawyer-drafted operating agreements, bylaws, and meeting minutes all at no cost.

19:46Hala Taha:Northwest Registered Agent really is your business bestie. Don't wait. Protect your privacy, build your brand, and get your complete business identity in just 10 clicks in 10 minutes. Visit northwestregisteredagent.com slash yapfree and start building something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com slash yapfree. That's Y-A-P free. And at the very least, I hope you double-check that you have an active registered agent. It is very important you do so as a business owner. So at the same time, I was feeling a lot of pressure because all of my siblings and cousins were on the medical track.

20:23And to all the outside world, even though I was learning so many new skills, and even though I was doing so many cool things, I was like a party girl to everybody else. And they thought I was throwing my life away, you know, dropped out of college. and I'd go to Thanksgiving and I was like the black sheep, the embarrassment of the family. My dad always believed in me, but everybody else really looked down on me at this point in my life. And I was starting to feel a lot of pressure because I was like, man, like I've been working here for three years. They haven't given me a job yet. Like, am I ever going to even get paid minimum wage?

20:52Like, I feel like an embarrassment. And so finally, a position opened up at Hot 97. The associate, sorry, the producer of the show and I was doing his job for about a year and they ended up firing him because he was like a deadbeat. And I was already doing his job for over a year. And so I was like, okay, finally, I'm going to get the producer role and everything's going to be okay. And then I come to find out that they gave the job to somebody who worked in the video department who never spent a day on the show. And the worst part about it is that they expected me to train him. And so, yeah, I was not young and profiting at this point.

21:30I was young and pissed.

21:34So, on the first day of his work, his name was Drewski, and we were actually really good friends. While I was working at Hot 97, I also had online radio shows on the side with all the up-and-coming DJs. Many of these DJs are, like, super famous on the radio now, and I used to host little radio shows with them, pretending to be Angie Martinez. And so, we were actually good friends, and I was young, stupid, whatever you want to say, upset, and I texted him, and I said, I don't feel good today. If you want to learn how to be producer, learn it on your own. And he showed that text to Angie because he had to explain why he wasn't getting training today.

22:11And she fired me on the spot. And she cut my key cards. And not only that, she didn't let me say goodbye to anybody, all my friends and mentors for three years. I dropped out of college for this lady. She didn't let me pack up my stuff. And worst of all, she told everyone, you'll be fired if you talked to Hala and she blackballed me from the industry. And she thought that I would shrivel and die probably. So yeah, oops. And so at the time, I felt like I had died. My identity was taken away from me. Everybody knew me as Hala from Hot 97. It was extremely embarrassing. Like all my social media, Hala, Hot 97, everything was Hot 97.

22:53I had, my whole life was wrapped in this brand. And so I was so embarrassed and I literally felt like somebody died. It was one of the worst moments in my life, but I was so used to rejection, right? And so it's kind of funny. I was fired on a Thursday. By Sunday, I had a new idea. And I decided I was going to create something called the Sorority of Hip Hop. And I was going to recruit all the girls in the hip hop entertainment industry who worked for iHeartRadio, VH1, you name it. And we'd all band together and I'd create a blog site. Blogs were super hot at the time. And we would band together and become more powerful and have a platform.

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23:31And so I started working on this idea. I was fired on Thursday. I started working on my website and learning how to code websites on Sunday. By the end of two weeks, I recruited 14 girls off of Twitter and Craigslist. And we formed the sorority of hip-hop. And I was the president. And we started a blog site. I went back to school to finish my undergrad and make my parents proud. And at the same time, I was building this website. Within three months, we were one of of the most popular hip-hop and R &B stations and blog sites in the world. I also had about 50 girls at that time. I had 150 girls outside of the organization over about three years.

24:04So we got all this notoriety because I figured out how to hack Twitter. I got all these celebrities to retweet us, and we blew up that way. So three months into it, MTV scouts us. We did a little pilot. Nothing really came out of it, but we didn't care. We were like, this is three months in. What's going to happen six months from now. Who cares, right? So we keep building and building. We have online radio shows, interviewing celebrities. We're hosting concerts and events. We have this blog site that's going viral all the time. Everything's good. We're not really monetizing that much because I didn't really figure out the business aspect of it, but we were making a little bit of money.

24:39And finally, MTV reaches back out. And at the time, I was getting scouted for multiple reality TV shows. Love and Hip Hop wanted me to be on their show. Oxygen wanted me to have a show. and MTV was like, listen, Holla, we just had Jersey Shore. We're going to make you a star. Choose us. And so I did. I chose them and I was going to be the lead. I was getting paid three times as much as everybody else. And so they filmed us all summer. We were broke girls, catty girls. It was fun time and they got us a studio on Broadway and it had neon signs. It was hooked up with all this furniture. We got our hair and makeup done every day.

25:12We were mic'd up and filmed on the street. They filmed us in restaurants at my parents' house. They filmed us all summer. We had a concert. It was absolutely amazing. Unfortunately, when it was about to air two weeks before, my producer gives me a call. And she's like, Hala, I'm sorry, but we decided to move in another direction. And again, it was one of those moments where I was like, oh my God, like again? I did all the work. I did everything right. I made the right choices. I worked my butt off. How is this happening again? And they didn't give me a reason why they didn't choose the show, but they decided not to air it.

25:47And that was a moment in my life where I feel like my thought that life was limitless really fizzled out. And I thought, you know what, Hala? You're really unrealistic. And life is not this easy. Your parents are right. Your family is right. You should just be normal and get a real job. And it's time to just be normal. So I thought I'd never get back on a mic. I shut down the group. I had 50 girls that were extremely mad at me. but I shut down the group. I shut down the blog and I decided that I was going to go get my MBA and that I was going to be a normal person and get a normal job in corporate and that was that.

26:25I was, it's time to be a normal person. So I ended up wanting to get my MBA. Unfortunately, I had a 2.3 undergrad GPA. So it was really difficult to get into school. So I decided that I was going to use my networking skills. It's one of my strongest skills. And I decided I was going to target my alma mater, the director of alumni associations at NJIT, and I would beg her to get into the MBA program. And so I emailed her every other day for like a month, and I just wouldn't leave her alone. And I was like, can I get you a coffee? Can I buy you lunch? Can I come there? And finally, she agreed to take a meeting with me.

27:04And I explained to her my whole story, how I had the sorority of hip-hop, how I worked at Hot 97, and how even though on paper I looked like a schlub, I really was a hard worker. And she believed in me, and I told her, if you let me in this program, I promise I'll get a 4.0 and I'll get straight A's. And she said, Holly, if you keep that promise, I'll let you in the program. And she let me in the program. I ended up getting a 4.0, graduating with straight A's, number one in my class. And it really set off my corporate career. At the same time I got my MBA, I leveraged that to get an internship at Hewlett Packard, and I was making 70 grand a year.

27:38And to me, that was like a lot of money, and I was like finally making it. And I did that, and at the same time at HP, I started something called the Young Employee Network. So the Young Employee Network is an employee resource group at Hewlett Packard. Hewlett Packard actually has like an amazing company culture. And so in my office, though, there was no culture. Nobody talked to each other outside of departments. Like, it was super boring and bland. And I, being like the little entrepreneur inside the organization, was like, oh, no, like, we've got to change this. So I got everybody to sign a petition, and we started a young employee network at the office.

28:18And I ended up launching their first holiday party, their first company picnic, all of their charity events. And I infused the whole office with culture. And so at the same time, I was doing amazing in my career. I thought I was going to be so behind everybody else because I started my corporate career so late, but that wasn't true at all. I had learned outside of an organization. And so I was so tech savvy and I was like the digital whiz kid. I got promoted from role to role. I had every single job on the marketing team. And I was like the C-suite pet, especially because I was doing all this cultural stuff.

28:51And I was interviewing the CEOs, the CEO and the CMO all the time. And I was really the face of the young employees at Hewlett Packard. So I did this presidency of the Young Employee Network for two years at Hewlett Packard. And then I finally thought, you know what, let me set my sights even higher. I want to be the president of the global Young Employee Network. And so I was on the recruitment chair of that organization, and I paid my dues. I created something called HPE Spirit Week. At the time, there was 300 ,000 employees across the organization, and I launched a week-long event with daily themes around the world where I was emailing the entire organization every day as if I was the CEO, and they still do this event to this day, and I created it.

29:33It was like a week-long event called HPE Spear Week. So I thought I for sure was a shoo-in to be the president of the Global Young Employee Network, but of course I was wrong. The HR director for some reason didn't like me. She didn't give me the position. She gave it to a guy who never was even involved in the organization, And they didn't even keep me on the board. They kicked me out. And I was, again, like, what did I do? I just worked for free. I basically had a side hustle inside of this organization, and they just stomped me out. And by the way, that HR director left one month later. I left too.

30:04I went to Disney Streaming Services. And at the same time, I started Young and Profiting Podcast, and I decided that if I couldn't lead the 7 ,000 young employees all over the world at Hewlett-Packard, that I would lead 7 million young professionals across the world instead, and I'd start my own thing, Young and Profiting. So I started Young and Profiting podcast in April of 2018. I'm going to fast forward to 2020 now. 2020 was both the best year and the worst year of my life. 2020 was the year that my life changed forever, and I feel like that's the most pivotal year in my whole life. So I'll start off with January.

30:45So at the time, I was with my ex-boyfriend. We were living in Brooklyn, and he was super paranoid about COVID. We had some friends overseas who were telling us it was pretty bad. And in America and New York, nobody cared, right? It was just business as usual. But it was his birthday, and that morning, we decided we were going to go to the pharmacy, and we were going to try to get some masks and alcohol and gloves and just play it safe. And so we go to one pharmacy. We go to the aisle. Nothing's there. Okay, this is weird. We go to the next one. Nothing's there. We go to 10 different pharmacies.

31:15We cannot find any alcohol, any masks, any gloves. At this time, nobody knew about COVID. And we're like, everybody, like a lot of people know something that we don't know. And things are about to get real. I remember wearing a mask on the train. And I was the only one on the train wearing a mask. Everybody looking at me like I was crazy. But I was trying to be ultra protective of my father. because at the time, my father had diabetes and he had to get his toe amputated. And in January and February, he was in and out of the hospital. And so I remember working at Disney Streaming Services at the time I had my podcast.

31:45And so my days were like this. I'd wake up at 6 a.m., work on my podcast. On the train, I'd do my LinkedIn post. I was growing my LinkedIn following. I'd go to work during lunchtime. I'd be interviewing people like Brian Scudamore in the phone booth. And then I'd finish work, go home. My boyfriend at the time was a music producer. or he worked nights. And so I was able to work on my podcast at night and I do my engagement on social media. And I literally just work all day, all night and all weekend too. And I did that for many years. Around February, March, lockdown happens. So this was actually in March.

32:18Lockdown happens. Disney tells everybody to start working from home. We're in lockdown. First, nobody knows anything about COVID. I don't know anybody who had COVID. All we hear about is just the crazy stories. I'm deathly afraid of getting COVID. I am the most protective person, and I was for months, about not getting COVID. I remember being on LinkedIn and telling everybody how to wash their hands properly and how to go grocery shopping in the right way and trying to be like a role model about how to not get COVID. And so March hits, a week into lockdown. My sister gives me a call. A little bit of a backstory here.

32:53My dad was getting hyperbaric oxygen treatments for his toe because he got his toe amputated. And me and my sister and my brothers were begging them, like, mom and dad, stop going and getting the treatments. But it was the only way that my dad was going to get better, and they really wanted the treatments. I actually spent$20 ,000 to buy my dad a hyperbaric oxygen machine at home, but it was too late. And so my sister gives me a call, and she says, holla, mom and dad have COVID. Your brother's home. He has COVID. And your aunt and uncle down the street have COVID too. I didn't have a car at the time.

33:28I was living in the city. I'm going to pick you up. And like, if you want to come, I'm going to pick you up in like an hour. You have an hour to decide if you want to come home. Being the, like, considering my parents gave me everything in life. I was like, of course I have to go home. I don't, if I'm going to get COVID, I'm going to get COVID. But of course I have to go home. So my sister picks me up and we go home and she's a doctor. So we have like full hazmat suits on. We have an N95 mask. We have sunglasses, gloves. And, um, you know, I remember walking into the house and my house usually smells lovely of food or, you know, flowers.

34:05It smelled so bad of sickness. And I was like, oh boy, like this is crazy. And me and my sister were so paranoid. We thought we were going going to die? Because at the time, nobody, it was so scary. We didn't know anybody who had COVID. We were the first family impacted out of everybody. And so we were like, are we going to die? Is everybody going to, like, is everybody going to die? Like, what is happening? And my sister played the role of doctor. And I went from, like, top podcaster and, you know, business executive at Disney to janitor. That was my job. And so I was just focusing on cleaning the house, cooking, making sure everybody was okay.

34:45And for two weeks, we would be in full gear. And the only time we would eat would be at like 10 or 11 p.m. once we were done taking care of everybody. All we had was like peanut butter and jelly sandwiches. We were living on the couch. We had like old blankets from when we were kids because we didn't know anything about the disease. So we assumed everything upstairs was just like contaminated and had COVID all over it. So everybody started to get better except for my dad. My dad started to deteriorate even worse. And so at a certain point, me and my sister were like, you know what? F it. We're going to get COVID.

35:16It's obvious. Like, who are we kidding? And I stopped wearing even a mask and I just concentrated on being with my dad. And so we were feeding him. He was like coughing in our faces. We didn't care. And so we just were like trying to take care of our dad. And then a point came where we felt like we had to send him to the hospital. And we didn't want to send him to the hospital because at that time, the hospitals were totally packed. And we knew that he had really bad eyesight and that it would be really difficult for him to be alone in that hospital setting. And we knew we wouldn't be allowed to visit him.

35:48But it came to a point where we had to make that difficult decision. And I remember when we had to take him, that was the last time I spoke to my dad when he was alert. And he said, if you guys send me to the hospital, you're never going to see me again. But we had to make that decision because we were trying to save his life. And he was right. That was the last time I ever saw him alert. And so I remember that time being so difficult. We were, I was working from home. I remember working at HP. I'd be working at HP and have my dad on Zoom next to me with, he was trached. He had tubes in his nose.

36:22He always looked super uncomfortable. Like he didn't look peaceful. He looked very suffering, you know? And so that was super hard and I still had to go to work and figure that all out. And the thing, the biggest regret is that we weren't able to actually visit him in the hospital. We weren't allowed to go visit him. And actually, I didn't see him until he died. And so that was super difficult, but they allowed me to be on Zoom. And my dad couldn't see well, but I thought that he could hear my voice. And so I spent most of my time during the month that he was in that hospital, I didn't do anything really other than work and then sing to my father on Zoom and try to make it as peaceful as possible for him.

37:07And so he passed away May 15th. That's actually the same day as the napkin day that is commemorated. And he passed away on May 15th and he had like the shittiest funeral ever. They buried him with his shoes, with his cell phone. Only six people were allowed at the funeral. And it was really hard for me. And you would think that that would break anyone. You would think that I would just sign off for the year and that, okay, this year is over, worst year of my life. But it wasn't. It was actually the best year of my life because that was the first half of 2020. And the second half of 2020 ended up being the best year of my life.

37:48So at the time, when my dad was in the hospital, I met this lady named Heather Monaghan. Heather Monaghan is a huge influencer on LinkedIn. and I interviewed her for my show and she kind of wouldn't leave me alone after. I had a team of volunteers since I started Young and Profiting Podcast. By episode two, I had my first volunteer. He's now my business partner. By episode eight, I had 10 volunteers in a Slack channel helping me work on my show and so I knew everything about podcasting. So I teach one guy in Estonia how to build websites and run that for me. I teach one guy in Atlanta how to do my videos.

38:22I taught one person how to do my social and I would just teach all these interns and volunteers how to work on my show. And we created a Slack channel. And that was basically like our office. And Heather was like, your videos are so good in different holla. Like, can you do this for me on LinkedIn? And I was like, nope, I'm really busy. Like my dad's in the hospital. Like it's not the right time. I just have a volunteer group. Like I can't do this for you. We can only do it for me. And she wouldn't let up. And I was interested in her being my mentor. So she asked me for a call so that I could teach her how to make those videos.

38:54And I was like, sure, I'll teach you how to make these videos. So I take a call with Heather, and I show her my Slack channel. I'm showing her all our processes and our templates. And she's like, Hala, I just had a call with VaynerMedia. Your stuff is better than theirs. I have to be your first client. You have to start a business. Just trust me. And I was like, all right, I'll do your videos. And so she paid us like$600 a month to do our videos. I was like, it was nothing. But then it ended up being, I took over her whole LinkedIn. Then I took over her whole podcast. Our second client was like a$30 ,000 retainer, and it was a very powerful billionaire client that we got.

39:30And then everything changed. I was able to hire all my volunteer team. I was able to expand my team and continue to grow this side hustle.

39:39Hala Taha:Young and Profiters, this year I'm all about not missing opportunities. And for me, that starts with not missing any calls, because a missed call is money walking out the door. Quo, spelled Q-U-O, is a business phone system that helps you and your team handle calls and texts from one shared number. Think of it as an email inbox, but for your phone. Everything stays in one place, so no conversation gets lost and no customer gets ignored. I've seen how much calmer things feel when everybody in your company can see the full thread. All the calls, texts, voicemails, all together in one place. Replies are faster, customers feel heard and taken care of, and the team stays aligned.

40:20Hala Taha:Quo even uses AI to log calls, summarize conversations, and flag next steps, which takes a lot off your team's mental load. It works right from your phone or computer, lets you keep your existing numbers, and grows with your business. That kind of setup makes a real difference. Make this a year where no opportunity and no customer slips away. Try Quo for free, plus get 20 % off your first six months when you go to quo.com slash profiting. That's q-u-o dot com slash profiting. Quo. No missed calls. No missed customers.

40:56Hala Taha:Hey, App Fam. I know a lot of you are working hard to hit new financial goals this year, but it can be tough to get ahead when subscription creep is quietly draining your bank account. I can't tell you how many times I thought I canceled something only to realize later they were still charging me or how many times I tried to cancel, but it was so difficult I couldn't figure it out. And if you're like me, you have way too many subscriptions and bills, and you're probably looking for a way to track and manage them all. Lucky for us, Experian handles all that heavy lifting. Check out Experian Subscription Cancellation and Bill Negotiation, two powerful features that can help you save with minimal effort.

41:34Hala Taha:Experian scans the accounts that you link, finds reoccurring charges, and puts the power in your hands. You can keep the subscriptions you want and cancel the ones that you no longer need or use. Experian can cancel over 200 eligible subscriptions from streaming services to entertainment apps and more. And it doesn't stop there. If you want to also try saving on everyday bills, experienced expert negotiators could help you by finding better rates on eligible bills you're already paying. The best part, you get to keep 100 % of your savings. Get started now with the Experian app and let your BFF, big financial friend, do all the work for you.

42:11Hala Taha:Disclaimer, results will vary. Not all bills or subscriptions are eligible. Savings not guaranteed. Paid membership with connected payment account required. See Experian.com for details.

42:25Hala Taha:Yeah, fam, 2026 is the year I'm fully focused on growing my personal brand. I'm taking it to the next level. For years, I was focused on my company. Now I'm focused on building my brand. I'm launching a book and I'm upgrading and updating my website. My website has not been top of mind for years, and it drastically needs an upgrade. And when I was talking to my team about what we're going to do, they strongly recommended that we switch our platform to Framer, which they said is a modern way to build websites in 2026. That's why so many companies from leading startups like mine to Fortune 500 brands are turning to Framer.

43:01Hala Taha:Framer is a powerful website builder and design tool that helps businesses create better websites faster. With Framer, you can design and publish beautiful, high-performing websites without ever touching code. It's a visual drag-and-drop builder with smart AI tools that help you create responsive layouts quickly. And these websites are beautiful and look super custom. Nobody would ever know that you used a drag-and-drop tool. Everything you need is built into Framer, including SEO support, analytics, and collaboration, so you're never duct-taping multiple tools together. It's one of the easiest ways to launch a high-performing website or landing page that looks custom, polished, and professional on any device.

43:38Hala Taha:Learn how you can get more from your dot com from a Framer specialist or get started building for free today at framer.com slash profiting for 30 % off a Framer Pro annual plan. That's framer.com slash profiting for 30 % off. Framer.com slash profiting. Rules and restrictions apply. So one thing leads to another and I end up where I am today. I'm a full-time entrepreneur. I quit my job at Disney. I ended up being able to reinvest in my podcast and grow it very large to be the number one education show across all podcasts. I got the cover of Podcast Magazine January of 2021. I learned that I was going to be interviewing Matthew McConaughey at the end of 2020.

44:19And so my whole year turned around. And in my podcast, I always ask one question at the end of the show. And Brian and Darius both know this. I always say, what is your secret to profiting in life? And so I always interview all these people who are mega successful. And I never, ever thought that I had value to actually contribute to that question. What is your secret to profiting in life? And then after 2020 was the first time that I actually felt like I could help answer that question with my secrets to profiting in life. And so I'd love to go over that with you guys next. And I hope you're enjoying this conversation.

45:06Okay, so secret number one, create your own lane. When a gatekeeper is telling you no, instead of going and trying to beg that gatekeeper, instead of looking for other similar gatekeepers, create your own path. Because I found that creating my own path was always a fast track to success. When I was fired from Hot 97, I started StrawberryBunt.com and the sorority of hip-hop, and it was one of the best experiences of my life. It didn't end the way I quite imagined, but I learned a lot of skills, and it was still one of the best experiences of my life. When I didn't get MTV, I ended up, you know, owning my own life, going back to school.

45:47When I didn't get the Young Employee Network, I started Young and Profiting Podcast, and thank God for those no's, because if it wasn't for those no's, I wouldn't be where I am today. And then in terms of creating your own path, there's some ways to turbocharge that. Having a team, which I always had, and having a team believe in you. And then also having somebody other than yourself believe in you. So I felt like my father also turbocharged my destiny because he always believed in me, whether anybody else did or not. And then the second secret to profiting in life is finding your talent stack.

46:22So I actually learned this from Scott Adams. He's the creator of Dilbert. So that's a very famous cartoon. It's syndicated in all the newspapers. And it's basically like a funny cartoon about this guy who's in business. And so Scott Adams really taught me about this idea of talent stacking. So for him, he was a decent writer. He was a decent drawer. And he was funny. And he knew a bit about business and computer and the IT world. So he put that all together and he created Dilbert and it was a massive success. Now he wasn't the best in all of these things. He wasn't the best drawer, the funniest guy in the world.

46:59He was just decently good at all of it. He put it all together and he had a unique offering that he could share to the world. I think that my story is very similar. I was a great podcaster and my show took off right away because I had the experiences to build my talent stack to make me the best podcaster and eventually the best CEO of Yap Media. I had radio experience. I had blogging experience. I had ran multiple social media channels for Fortune 500 companies. And I put all these things together and knew how to build teams and recruit teams. I put all those skills together and created the podcast and then eventually Yap Media.

47:35So find your talent stack. And the next one is that life is limitless. When my father was dying, I never felt so much fire in my belly. I wanted to take over the world. Heather Monaghan gave me a kick in the butt. And after that, I was ready to take over the world because I realized that life was limitless. Like my father loved to live. He still was writing a book. He wasn't finished with life. And I felt like, man, like life can just end at any moment. You never know. And not only that, I felt like I was playing small. To the outside world, it probably seemed like I had made it. I had a great executive career at Disney.

48:13I was running all their email and mobile marketing. I had a top podcast. You would think like, oh, this girl's got it all. But to me, I was actually playing small. Like my whole life, I wanted to be a star. I wanted to be famous and to make a huge impact on the world. And so I realized I was playing too, too small. And so I finally got back to that 19-year-old Hala who is obsessed with the law of attraction and who really believed that you could create your dream life. And I got that fire back in my belly. And Robert Greene, who I also interviewed on my show, he's the author of the laws of human nature and the 50th laws of power, huge author.

48:51And he taught me about the law of death denial. So in the law of death denial, it says that most people are actually scared to confront the idea of death. They don't even think about it. They avoid the thought of death. Now, Robert suggests that instead of doing that, you should embrace the idea of death. Think about your death so that it actually motivates you to a life of purpose and fulfillment. And so my ask to everybody here today is not to wait until you're on your deathbed, not to wait until somebody you love is on their deathbed to feel that fire in your belly and realize that life is limitless.

49:30Thank you.

49:48Guys, we have time for questions. I did want to give you your present. Thank you. Oh, thank you. You were amazing. Thank you. That was really good. Thanks. Yeah, we have some time for questions. So I have a mic, so let's go to Brian. Yeah, thanks, Hala. Good to get to know your personal story rather than just, you know, you and I have interacted on Zoom and a few side conversations, but it's great to hear the personal side. So thanks for sharing. Are you on a quest or a path? A quest or a path? You know, I, right now I feel like I don't know what my ultimate vision is, but I know that I'm focused on making a huge positive impact with the world.

50:32And one of the things that I recently did was launch my podcast network, which I'm super excited about. But I feel like there's another element to my life's purpose that I haven't discovered yet. And I think it probably has to do with Palestine. But I feel like, to be honest, I'm not ready yet to do that. So, because I know you'd always think big and execute big. If you could think five years into the future, what would you manifest? You want me to answer that question? Well, I think, yeah, media is going to be a thousand-person company, 100%. I think I'm going to have the biggest podcast network in the world, and we're probably going to be bought by Spotify or something like that.

51:13And I think that at that point, I'll be so secure in my career that I can start really giving back and help educating people about some of the oppression and occupation and issues that are going on in Palestine that in this very juncture today, I can't do yet because I'm not successful enough to do that. From your perspective as the youngest person in the room, what is the future of marketing? The future of marketing. So I don't think obviously social media is going away. I do think that platforms like Instagram and Twitter are definitely going to fizzle out. They're already losing their organic growth.

51:51I believe that social audio still hasn't found its footing. And I believe that social audio will find its footing. And that's going to be huge. In terms of podcasting, I think it's going to turn into like VR and more of like a VR experience. And that's definitely the future of podcasting. And in general, I just think like the metaverse is going to be the future of marketing and social media, making sure that you're relevant in the metaverse. And companies will have real estate in the real world and the metaverse. Social audio. Social audio? They probably know what that is. So social audio, it's, it's, um, so there's these apps like Clubhouse and Greenroom.

52:30And basically it's a type of technology or social app where it's just audio only, but it's very engaging. And so there's usually like a stage where there's a panelist and then you can kind of bring up audience members. And it's basically like an interactive podcast is that you can think of it. The, the foundation that your dad was and what he did for everyone. How's the family now? And how's your mom? How's everybody doing? How's everybody come together now that your dad's passed? Our family is doing amazing because I feel like my dad left with such a strong foundation. So my mom's doing great.

53:07My brothers and sisters are all doctors, super successful. We're super blessed. So everybody's doing great. Thanks for asking. I'm a little nervous to ask this question. So let me see if I can get it out. Okay. your 12 year old little girl was being attacked by a country for being who you were and there are children in states right now that are trans children that are being attacked for being who they are what do you wish rooms like this would have done for you when you were a little girl when you were under attack for that's a good question Wow, that's a good question. So, like, let's just face it.

53:49I'm just going to call it how it is. Most of the people in this room are white, right? White men. So I remember being a little Palestinian girl, thinking I was just a regular American girl. And I remember having parents' friends. They'd ask me, what's your heritage, Hala? Where are you guys from? And I'd say, I'm from Palestine. And literally multiple times I've had parents say, Palestine doesn't exist. Imagine being a little girl and being told that like your whole life is a lie and you don't even exist, right? So one of the things that I would say is educate yourself. Have some compassion, you know.

54:24Educate yourself about what's really going on. And the other thing that I would say is for me, I'm in a really tricky place because I've seen things with my own eyes. I feel a very certain way about it, but I've been canceled. I didn't tell you guys every story of my life. You know, I've been canceled multiple times for talking about Palestine. And so I'm like, you could ask Darius, I wasn't even going to mention it today.

54:48Hala Taha:And he was like, he was like, you better mention it. I took it out of my speech because I was like, I don't want to get canceled. Like my career is taken off. I don't want anybody to hate me. Like I love people like, and I try to stay out of it because I understand that I'm not powerful enough to talk about it yet, but maybe some of you guys in this room are. And so I want to wait until I've got so much foundation that nobody can tear me down because I've been torn down before. I've been shadow banned on Instagram. Like I literally, one of the reasons why I blew up on LinkedIn is because Instagram shadow banned me for so many years and nobody saw my stuff.

55:28And so I know what it's like to be canceled. And so what I'd ask is that open your mind. Don't just look at the media. Don't listen to the same stories that everybody told you. Like there's stuff going on in the world that you need to learn about and do research about and listen to the people who are going through it and then be an advocate and stand up for them if you have the power and if you have the foundation where no one's going to tear you down. But there are people like me and people who are transgender or Palestinian or, you know, whatever it is, whatever the minority group is, who don't have the power to stand up for themselves and who will be canceled and their life will be way more impacted than if you stood up for them.

56:11And I know it's a hard thing to ask because people are scared to speak out because everybody's trying to protect their livelihood. But at some point, people need to stand up for what's right and equal human rights across the board for everyone.

56:31So I have a question. Thank you for your presentation. And as one of the non-white male guys here, wearing my fucking NFT shirt, okay? Actually, a serious question. Have you ever thought of, like, you know, having your voice on the blockchain where it is actually sensorless? Like, you can't be canceled, so you can actually have your voice out there? Yeah, I mean, I've started to dabble in NFTs and getting involved. But I haven't figured out my master plan there yet. But I think that's a great opportunity for me to kind of speak out and not have as many of the risks as I would if I did it on, like, Instagram or LinkedIn.

57:10So, yeah, that sounds like a great idea. I just had something to say. Happy birthday. Thank you.

57:22It was yesterday, yeah. We could do a belated happy birthday, couldn't we? It was Justin. Yeah, we got to sing it though. We're going to sing you a belated happy birthday. Come on, everybody. On three. One, two, three. Happy birthday to you. Happy birthday to you. Happy birthday, dear Hala. Happy birthday to you

58:01Hala Taha:Thank you, everybody.

58:07Thank you. All right. Is there any other questions for Hala? Oh, let's go for it. Sure. You know, being counseled and all, all over and over again, you were quits. People quit on you and fired you. What was that thing that kept you going and believing in yourself? Honestly, it was my dad. It was knowing that my dad got out of poverty when all the odds were stacked against him. Like, he was literally the, like, his dad didn't even have a first grade education. And he went off to become, like, chief of surgery of multiple hospitals. And so for me, I always felt like I had zero excuse to not be even 10 times more successful than he was.

58:48And so really, it was always my dad thinking about, like, everything that he sacrificed. because all he did was study his whole life and all he did was give back his whole life. His whole life was like for his family and dedicated for his family. So for me, that was always a driving factor to make sure that nothing he did was in vain and that I would help build my family's generational wealth and 10X it, hopefully. Any other questions? We have one more. As you noticed, you just sent me a LinkedIn message about 15 minutes ago. Congratulations, I didn't see you do that while you were on stage. I have a good team.

59:21she geofenced the whole room and you all have invites too that's so funny thank you guys all right thank you

59:32thank you

From the publisher

Hala Taha's mindset was pushed to its breaking point by relentless rejection, discrimination, and loss. After three years of unpaid sacrifice at Hot 97, being fired and blackballed, repeatedly passed over for promotion, and ultimately losing her father to COVID, she had every reason to quit. But instead of waiting for permission, she rebuilt her psychology from the ground up, stacked her unique strengths, and carved out her own path. In this MIT keynote speech, Hala shares her raw, unfiltered come-up story and the exact mindset shifts that fueled her self-improvement and helped her build a profitable life and business against all odds.

In this episode, Hala will discuss:

(00:00) Introduction

(05:18) Her Father’s Grit and Palestinian Roots

(08:41) Growing Up Between Two Worlds

(15:51) Hot 97: Working for Free and Getting Blackballed

(21:16) The Sorority of Hip Hop and MTV Rejection

(28:35) Losing Her Father to COVID-19 in 2020

(37:54) Her Secrets to Profiting in Life

(43:47) Audience Q&A

Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She’s the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator-entrepreneurs in podcasting.

Sponsored By:

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Resources Mentioned:

Hala’s Podcast, Young and Profiting: bit.ly/_YAP-apple 

Hala’s Agency, YAP Media: yapmedia.com   

Active Deals - youngandprofiting.com/deals 

Key YAP Links

Reviews - ratethispodcast.com/yap

YouTube - youtube.com/c/YoungandProfiting

Newsletter - youngandprofiting.co/newsletter 

LinkedIn - linkedin.com/in/htaha/

Instagram - instagram.com/yapwithhala/

Social + Podcast Services: yapmedia.com

Transcripts - youngandprofiting.com/episodes-new 

Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

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