In short
Lewis Howes discusses his “greatness mindset” vs “powerless mindset,” how fear, shame, and past pain sabotage success, and how to build a meaningful mission. He also covers his origin story (injury ending pro football; father in coma; living on sister’s couch), plus how he grew his podcast and brand through early adoption of LinkedIn, podcasting, and YouTube.
Guests
This episode is a “YAPClassic” replay featuring Lewis Howes (self-made entrepreneur; best-selling author; host of The School of Greatness). No other guest is interviewed in the provided transcript.
Guest backgrounds
Howes was a pro football player whose career ended after an injury at age 23; later built a global personal development brand and podcast network.
Key claims
Greatness comes from discovering unique gifts, pursuing dreams, and making impact; a meaningful mission (his goal: “serve 100 million lives every week”) counters a powerless mindset. Fear of failure/success/judgment and concealed past pain (he describes childhood sexual abuse) create self-doubt and shame. Success requires healing and a healthy identity, plus action via a “game plan.”
Notable examples
He describes using LinkedIn starting in 2007, launching his podcast in 2012 as an experiment, and filming for YouTube before monetizing. He cites “The Weight of Gold” documentary about Olympic gold medalists’ post-win depression/suicide and explains fear of success as pressure and loss of support from others.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOLewis Howes' Journey from Adversity to Success
0:00 to 0:43
Lewis shares his transformative journey from hardship to building a personal brand.
“Today's episode is sponsored in part by Shopify, Indeed, AT &T Business, Northwest Registered Agent, Mindstone, and Honeylove.”
Lewis Howes' Journey from Adversity to Success
0:51 to 1:20
Lewis shares his transformative journey from hardship to building a personal brand.
“Mindstone is an AI transformation company that helps professionals get real value from AI.”
Lewis Howes' Journey from Adversity to Success
1:54 to 3:02
Lewis shares his transformative journey from hardship to building a personal brand.
“Lewis, welcome to Young and Profiting Podcast.”
Leveraging LinkedIn for Career Growth
3:02 to 4:54
Lewis discusses how he used LinkedIn as a key tool for networking and career advancement.
“I think I had something inside of me calling me for something more.”
The Birth of Lewis's Podcasting Journey
4:54 to 8:57
Lewis describes the inception of his podcast and its evolution over the years.
“And so I'd love to understand how you leveraged LinkedIn to get your foot in the door and start in the world of online business.”
Innovating in Podcasting and YouTube
8:57 to 13:00
Discussion on the evolution of podcasting and the decision to expand into video.
“You've been crushing it on your podcast.”
Innovating in Podcasting and YouTube
13:04 to 14:00
Discussion on the evolution of podcasting and the decision to expand into video.
“This is a job for Indeed sponsored jobs.”
Overcoming Paperwork Anxiety
14:33 to 15:44
Discussing the challenges of dealing with business paperwork and how to manage it.
“Nobody starts a business because they're excited about the paperwork.”
The Journey to Podcast Success
15:51 to 20:41
Exploring the trajectory of podcast growth over the years and the importance of commitment.
“And you may not know this, but I have a podcast network.”
Defining Greatness
20:41 to 22:34
Lewis shares his definition of greatness and the importance of unique talents.
“a quantifiable number and it will force me to get creative, get resourceful.”
Show all 23 chapters
Finding Your Sweet Spot
22:34 to 26:15
Understanding how to discover your unique skills and monetize them effectively.
“What is the message that you're going to use and share?”
Finding Your Sweet Spot
26:22 to 27:41
Understanding how to discover your unique skills and monetize them effectively.
“Start your free trial at shopify.com slash profiting.”
Finding Your Sweet Spot
27:48 to 29:08
Understanding how to discover your unique skills and monetize them effectively.
“Yap fam, one of the most exciting things happening in our business is that we're building Yap Media HQ right here in Austin, the podcast capital of the world.”
Understanding the Greatness Mindset
29:20 to 36:35
Explore the concept of a greatness mindset and how to overcome a powerless mindset.
“This is a job for Indeed Sponsored Jobs.”
The Pathway to Success and Overcoming Fear
36:36 to 42:04
Discover how to reshape your understanding of failure and success in pursuit of your goals.
“I'm driven by that and it's meaningful for me.”
The Fear of Success and Its Impact
42:04 to 46:00
Learn how fear of success can affect personal relationships and mental health.
“But then it started to make sense the more I asked people questions over the last 10 years.”
Ego, Service, and Sustainable Success
46:00 to 49:20
Discover how ego can impact success and the importance of serving others.
“So when I was successful or growing or whatever, and I would get nasty comments online about stuff, it was almost as if I had to defend my life with these comments and had to reply to everyone.”
Future Self and Intentional Living
49:20 to 54:16
Explore the concept of future self to inspire intentional decision-making today.
“And that's why I try to focus constantly to remind myself, this is not about me and my success.”
Healing Trauma: Sharing and Exploration
54:16 to 56:00
Learn about strategies for healing trauma through sharing and various therapeutic methods.
“So I think that's a really great exercise.”
Exploring Psychedelics and Therapy
56:00 to 56:46
Learn about the potential benefits and concerns surrounding psychedelics in therapy.
“If you've seen other people do it that recommend it and they've gotten results, as long as you go all in on the therapeutic experience, I think it will be serving to you.”
Crafting Your Perfect Day
56:46 to 59:26
Discover how to visualize and schedule your perfect day for a greatness mindset.
“Okay, so just circling back on the perfect day itinerary, you say this is a great way to ensure that you have a greatness mindset throughout the day.”
Actionable Tips for Profitability
59:26 to 1:00:00
Lewis shares actionable advice on gratitude for attracting abundance.
“And there's, again, different seasons and stages of my life that didn't feel perfect.”
The Importance of Healing
1:00:00 to 1:02:22
Understand the significance of healing and emotional well-being in achieving true success.
“The first one is, what is one actionable thing our young and profiters can do today to become more profitable tomorrow?”
Transcript
Automatic transcript. May contain errors.0:00Hala Taha:Today's episode is sponsored in part by Shopify, Indeed, AT &T Business, Northwest Registered Agent, Mindstone, and Honeylove. Shopify is the global commerce platform that helps you grow your business. Start your$1 per month trial at shopify.com slash profiting. Indeed helps you attract, interview, and hire all in one place. Get a$75 sponsored job credit to boost your job's visibility at indeed.com slash podcast. AT &T Business delivers reliable business-grade connectivity that gives your team a competitive edge. Switch to AT &T Business at business.att.com. Northwest Registered Agent gives you the tools and guidance you need to build a complete business identity.
0:43Hala Taha:Visit northwestregisteredagent.com slash yapfree and start using free resources to build something amazing. Mindstone is an AI transformation company that helps professionals get real value from AI. Get 10 % off their four-week AI competency program at experience.mindstone.com slash yap. Honeylove makes the most advanced sports bras and shapewear on the market. Save 20 % off Honeylove by going to honeylove.com slash profiting. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals. If the life you're building looks successful on the outside but still feels heavy on the inside, this Yap Classic is for you.
1:26Hala Taha:Today, we're bringing back my conversation with Lewis Howes, a self-made entrepreneur and the host of the hugely popular podcast, The School of Greatness. Lewis shares how he went from sleeping on his sister's couch to building a global personal development brand. But his biggest transformation wasn't external. It came from confronting the fear, shame, and past pain that kept him trapped in what he calls a powerless mindset. This conversation is honest, deep, and packed with timeless wisdom. Without further delay, here's my Yap Classic with Lewis Howes. Lewis, welcome to Young and Profiting Podcast.
2:02Lewis Howes:Holla, holla. Thank you so much.
2:04Hala Taha:I'm so excited for you to be here, Lewis. Young and Profiters, we have self-made entrepreneur, best-selling author, and the host of hugely popular podcasts, The School of Greatness, Lewis Howes. In today's episode, we'll talk about Lewis's new book, The Greatness Mindset, and what he's learned from hundreds of conversations with some of the most inspiring and successful individuals on the planet. And before we dive into your new book, Louis, I'd love to talk to you about your story and your own journey towards greatness and what you've learned along the way. And from my understanding, when I was doing my research, a major piece of your story occurred when you were sleeping on your sister's couch in Columbus, Ohio.
2:41Hala Taha:At the age of 23, you had an injury that abruptly ended your professional football career. And your dad was recently in a car accident and was put in a coma. You were also pretty broke. and it seemed like the walls of your world were basically caving in on you. So I'd love to understand what were the aha moments or the series of moments that got you off of your sister's couch? I think I had something inside of me calling me for something
3:08Lewis Howes:more. And in a moment of, or in many moments, many months of breakdown and sadness and kind of grieving, grieving the loss of my dream of playing football, grieving my father who was in the hospital for many months in a coma and just kind of grieving loss in general, emotional, mental, physical loss, um, and having a lack of, uh, of certainty. I didn't have certainty. I didn't have clarity about my future. I didn't know what the point of all this was. And so it was just very confusing time and I didn't have any resources. Um, I didn't have any money. I was in, in, in debt from my college loans.
3:50Lewis Howes:This was in 2008, 2009, when the economy in the US was essentially tanking. The housing crisis was tanking and everything. And I didn't have my father, who was kind of my backup bank account. If I needed money, he would give me like 50 bucks here and there. It was like a security blanket almost. Like, okay, go chase your dream. When you're done, you can come and I'll hire you for my company type of thing. So I didn't have that anymore. So I had to learn how to be resourceful. I had to learn how to kind of fend for my own, really, and how to tap into a network of people that I didn't know, but I felt like I needed to know.
4:29Lewis Howes:So that's when I started reaching out to mentors, coaches, guides. I started consuming as much as I could in terms of resources and books, going to conferences, and just trying to meet people, learn from people, and take action. So that was kind of that journey then.
4:45Hala Taha:So something that me and you both have in common is that we leveraged LinkedIn as a launch pad of our careers and our podcasts. So I did the same thing five years ago. You did it 10 years ago, right? And so I'd love to understand how you leveraged LinkedIn to get your foot in the door and start in the world of online business.
5:05Lewis Howes:Yeah, I started on LinkedIn at the end of 2007, actually. I think there was only about 12 million people on the platform at the time. and I wrote a book about LinkedIn in 2009. There was one other book about it, but I think there's probably hundreds of books about it now, but I was one of the first that wrote a book about LinkedIn. And I became obsessed with it early on because a mentor said, why don't you check it out? Maybe you can find a job there. And I was just trying to network on there originally. LinkedIn was not as robust as it is now. And so after about five years, I kind of gave up on LinkedIn because it was so powerful in the beginning for me, but then they weren't innovating like other social media platforms were.
5:46Lewis Howes:And they didn't, and they did not connect with creators, influencers. They didn't have, they didn't have any support for someone like me back then. So I really felt like they neglected the community in my opinion. And then I guess about five, six years ago, they started to innovate their platform and add more tools and resources for, for creators. and I slowly got back on because I kind of got burnt out from LinkedIn because it just was, it was so challenging to work with the platform and the team at LinkedIn wasn't responsive as they are now. But it was a launching pad in sense of building powerful connections early on for me.
6:29Lewis Howes:And I met some incredible people that I networked with on the platform that I'm still friends with today back in 2007. uh there's a there's a friend there's a friend of mine who is a mega billionaire now that i met in 2007 by just sending him a direct message on on linkedin and us building a friendship over the years and going to events together and watching each other grow and i just saw him a couple months ago and it's like all because on linkedin the power of connection so it's been an amazing platform in general. But I wish I would have used it when I had my podcast launched because I actually didn't use LinkedIn that much when I launched the show.
7:12Hala Taha:Interesting. And so I'd love to understand what gave you the genesis and the idea for starting your podcast because you were pretty early on. 2013 at that time was still really early.
7:23Lewis Howes:Yeah. In 2012, I was going through a transition in my business at the time. I had an online marketing company. And I was kind of getting burnt out by what I was doing. And I just didn't feel like it was meaningful to me anymore. It was still powerful. It was making money, but it wasn't a deeper meaning, sense of purpose. And what I was doing, though, is I was using LinkedIn before then to connect with coaches and mentors and leaders. And I would meet with a lot of them in person. And I was getting so much wisdom and knowledge from them when I would ask them questions. I was just like, I should probably record these.
8:04Lewis Howes:And I've heard of this thing called podcasting. No one really knows what it is at the time, 2012. But I was like, I feel like it might be big one day. And I said, all right, I'm gonna, I called two friends that had a podcast. There was probably only 50 people at the time that had podcasts. And I called two of them. And they told me they loved it. They loved the experience. They loved the connection with the community. They felt like it was the most engaged type of content they were able to create with people in the community. So I said, I think I could do this. I have no clue what I'm doing. I've never done this before.
8:38Lewis Howes:I didn't go to school for this, but I feel like I can figure it out. Let me try it for one year. I'll do it once a week for a year as an experiment. And if it doesn't work out, then I'll stop. But I fell in love right away. And now 10 years later, 1 ,400 plus episodes later, almost a billion downloads later, it's still going.
8:57Hala Taha:That is absolutely amazing. You've been crushing it on your podcast. And after I've looked at your story and learned more about how you came up, I realized that you were an early adopter in so many things. So you were an early adopter in LinkedIn. Then you were an early adopter in podcasting. And now on YouTube, you're crushing everybody in the podcast game because you were one of the first ones to take the full step in becoming a video podcast. So I'd love to understand from your...
9:23Lewis Howes:Yeah, it was almost eight years ago after maybe it was two or three years into the podcast. I started to see probably the third year in. I was like, oh, okay, this is a thing. And there are lots of other people starting to jump in. I would say I was like the second wave of people that jumped into podcasting. If Joe Rogan was like two years before me, and then there was just like some underground tech podcast that was essentially it. There were no bigger shows. There were some big shows at that time in the small ecosystem, but it wasn't mainstream. Then there was guys like me and Pat Flynn and Rich Roll kind of all came in around the same time maybe within a six-month window and um in 2012 2013 and so we were kind of like the second wave of people you know jumping in and trying to figure it out and then probably 2015 i think that was probably around the time when serial came out and it it became more mainstream podcasting and then there was that's kind of the third wave and now it just keeps the waves keep coming but But I remember around that time, I was just like, I don't know, I feel like this is just going to keep getting bigger.
10:41Lewis Howes:And it's hard to innovate audio, at least it was at the time. And I still think it is kind of hard to innovate audio at this time. It's not viral. It's not really shareable that well. You can only do so much with the editing. There's only so many things you can do. So I was like, I feel like I need to film these and just put them up on YouTube and use it as a promotional tool to promote the audio. and so for five years that's what i did i i put them on youtube i would cut up clips put it on social media but i never monetized the the youtube or the video until two years ago two and a half two and a half years ago then i turned monetization on because i didn't want guys who were running ads to be in front of my content um selling their ferrari courses or whatever it was so for me i just wanted to add value and serve and just give for free so i invested for five years you know, a videographer, an editor to do it without monetizing it at all.
11:37Lewis Howes:And it was probably one of the best decisions I did because now we have over a thousand videos on YouTube that are constantly searchable and shareable and adding value to people.
11:47Hala Taha:Yeah, fam, one of the most exciting things happening in our business is that we're building Yap Media HQ right here in Austin, the podcast capital of the world. And we are hiring like crazy in Austin. We've got five open positions based in Austin alone. And I don't have a lot of time to think about hiring. I'm building studios. I'm building an office. There's so much going on. And I don't have a recruitment agency that I work with. I feel like they're so expensive. I trust Indeed Sponsored Jobs. I don't want to post up a job on multiple job sites. I don't have time for that either. I want to reach the right people with the right skills, the right specifications, and the right location.
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13:07Hala Taha:Indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed sponsored jobs. What's up, Yap girlies?
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14:33Hala Taha:Yeah, fam. Nobody starts a business because they're excited about the paperwork. I am allergic to paperwork. It's part of my ADHD. I will always put off paperwork. But eventually, somebody has to deal with it because it's what makes your business legit and professional. For example, I started a new charity organization and I started a new LLC for it recently. And I put it off for like a year because I thought it was gonna take a long time. It was gonna be complicated. I started Yap Media like eight years ago, so I didn't remember the process. But when I finally did it, I remembered Northwest Registered Agent and the process took like 10 minutes.
15:06Hala Taha:Northwest has been helping entrepreneurs launch and grow their businesses for nearly 30 years. And if you ever get stuck, you can talk to a real person who knows the process and you can help move it forward. So for example, when I did my application for my LLC, I forgot something and a corporate guide actually texted me from Northwest Registered Agent. And then he walked me through exactly what I needed to do to complete everything so I could get my LLC on time. This made the whole experience so much less frustrating and intimidating. You also get access to thousands of free guides, tools, attorney-drafted documents to help you build and run your business with confidence.
15:41Hala Taha:Don't pay hundreds or thousands of dollars for what you can get from Northwest for free. Visit NorthwestRegisteredAgent.com slash YAP free and start using resources to build something amazing. Get more with Northwest Registered Agent at NorthwestRegisteredAgent.com slash YAP free. That's Y-A-P free. Yeah, that's amazing. You're doing amazing things on YouTube. And you may not know this, but I have a podcast network. So I represent like 20 different self-improvement and business shows. And I just presented at the IAB upfronts. And my whole presentation was about the fact that podcasts are not audio only.
16:15Hala Taha:They're multi-channel now. You shouldn't focus audio first even for your ads. You should be promoting across YouTube, podcasts, live streams, even paid live events, which I know that you also do as well. So really cool to see you pioneering once again in the podcast space. So I'd love to understand, when did you first start getting traction with your podcast? How long did it take you to get traction with your podcast?
16:39Lewis Howes:My first year going all in promoting every single week on every channel of marketing efforts that I had, I got only 750 ,000 downloads total in my first year. And that was every day promoting everywhere. second year I had a million and a half downloads third year I think it was like three and a half or four million or something like that and so I feel like it took like years really for me to get certain types of scale two years ago I think we had a few hundred million downloads in one year but it took many years for that to scale up and it it takes time and I think That's why I tell a lot of people, don't do a podcast unless you're committed to doing it without getting any downloads and any results for years.
17:31Lewis Howes:If you think you're going to make money and get millions of downloads right away, it's just not going to happen. You got to do it because you really enjoy it. You really love it. You feel like you're called to share something in the world in your unique perspective. It took time.
17:49Lewis Howes:It was a struggle. But at the same time, there was traction in the sense that the community loved it and they were talking about it and they were raving about it. So there was a small community that was really growing. It just wasn't this mass scale for years.
18:08Hala Taha:Yeah. I mean, 750 ,000 in the first year is still in today's standards now is really good. So it sounds like you were doing good from the start.
18:17Lewis Howes:But now we get that in like a couple of days.
18:19Hala Taha:Yeah, it's totally different now, but 10 years later, right?
18:22Lewis Howes:You spend a whole year. Yeah, exactly.
18:24Hala Taha:Yeah. Okay, so like you said, your podcast reaches hundreds of millions of people now every single month, and you've had a lot of inspiring individuals. We've had a lot of crossover and guests. Your guests are even bigger than mine, and you launched a third book recently where you included some of the learnings that you got from these guests. It's called The Greatness Mindset. And so now that you're 10 years into your journey or more, you know, in terms of being an entrepreneur and a podcaster, what is your working definition of greatness?
18:55Lewis Howes:It's really discovering the unique gifts and talents that are within you. And in that discovery, pursuing your dreams and goals. And in that pursuit, making an impact on the people around you. And that's for me what it is. It's like, what's the unique talents and gifts we have? Figure those out over our journey. Try to help as many people as possible on the pursuit of our dreams and goals.
Read the full transcript
19:21Hala Taha:And I know a big key point in your book is finding a meaningful mission. And so I'd love to understand what your meaningful mission is and how you went about developing it.
19:32Lewis Howes:It's to serve 100 million lives every single week to help them improve the quality of their life. and how I came about that was probably three years into the podcast as I was building and growing it um I didn't know what it was for me I was like why am I doing this what's the purpose what's the reason what's the you know why am I getting up every morning and working hard on this thing and then I got clear on it I was like well what do I want to accomplish what do I want to how do I want to serve people? And how many people do I want to serve? And I would ask other people this question. I would say, what do you want?
20:07Lewis Howes:I want to change the world. I want to make billions of dollars and all these different things. And I was like, okay, changing the world. Everyone says, I want to impact the world. And I was just like, all right, that's hard to quantify. And so for me, I was like, what is something that I could quantify? And then I would hear people say, I want to impact billions of people. And I'm like, okay, yes. And you're just getting started. So it just seems too far away. And so I said, I want to reach a hundred million lives. Um, and then we did that in one year and I said, okay, I want to do it every week.
20:39Lewis Howes:I want to reach a hundred million lives a week. And so I was like, all right, that's, that seems like a big stretch, but it's a quantifiable number and it will force me to get creative, get resourceful. It'll force me to overcome my fears and insecurities that hold me back. It'll force me to develop new skills and talents to think beyond where I'm currently at so that I could potentially achieve that goal one day. And so it just excited me. And it seemed far away, but it gives me something to measure and it gets me something to be excited about every day. Yeah.
21:16Hala Taha:So it's not too unrealistic, but it's still pushing you and pushing your boundaries.
21:21Lewis Howes:Absolutely.
21:22Hala Taha:So in terms of this mission, I noticed that you didn't say, I'm a podcaster who does this, or I'm an author who does this or any other label that I could stick on you. Why is that?
21:36Lewis Howes:When I focus on the mission, which is service, there can be different mechanisms that can do it. If podcasting dies tomorrow, then I don't want to be, well, I'm only a podcaster now. I can't service the mission anymore with this mechanism because the mechanism is gone. And there's always a message within the mechanism to serve the mission. And so the message will continue to evolve and expand as I, whether it's packaging content and storytelling in a book and giving tools and resources so people can consume it this way, whether it's audio, whether it's video, whether it's AI, it's always going to evolve and expand.
22:24Lewis Howes:But there's a mission, and then you've got to figure out what are the mechanisms that will serve you in accomplishing the mission's goal, which is 100 million lives weekly. And then there's a message. What is the message that you're going to use and share? Am I sharing the message? Is it audio? Is it video message? Is it a written message? Is it other people's messages? How can I distribute that message through the mechanisms to serve the mission? And so I'm just trying to think of what are the things that excite me that I'm good at, that I'm talented at, that I enjoy doing. Those mechanisms, sharing the message through those mechanisms to get to the mission faster.
23:08Lewis Howes:That's what I think about. And I'm not, I haven't mastered it. I don't feel like I'm close to figuring it out, but we have something we can measure every single week to support us in getting there faster.
23:20Hala Taha:Yeah. I think that makes a lot of sense. I know when I think about myself and my mission, I always say I want to be a positive voice for my generation. And my voice can be on podcasts, on live streams, in a book, wherever it is. That way I don't have to pigeonhole myself to one thing as things evolve. Because like you know, podcasting is already evolving so much. It's not really what it was even like we were talking about 10 years ago. So let's talk about something you speak about in your book called sweet spots. And you say this can help you figure out what your meaningful mission is. What is a sweet spot exactly and how do we discover it?
23:53Yeah, it's really figuring out the talents that you have, the skill sets you have.
24:04Lewis Howes:It's figuring out what makes you unique and then how can I go profit from these talents? How can I go monetize these talents? What are the tools and the things available for me to do these things? When we figure out those two areas, I feel like there's a sweet spot there in between that that we could take action on. And for me, again, it was I didn't think I had a lot of talent. I didn't think I had a lot of skill, but I was curious. And I go, how can I use this talent of curiosity? Is this a talent? I didn't think it was, but I was like, there's a hidden talent of curiosity there. So how can I use this to make money and to make an impact?
24:43Lewis Howes:Okay, I don't have to be the voice. I can interview people. I didn't know how to use video or how to use audio at the time, but I was like, these are tools available out there. How can I use these tools and ask questions? Can I make money around this? I have no idea. But the more I did it, the more I showed up and was of service to people, I was able to monetize these things. And so for me, I didn't know the path, but I started to ask myself, what are my talents? What are the things I'm really good at? What are some mechanisms out there that I could start tapping into? And then how can I just take action consistently around this so that I can figure out how to make a living doing the things I enjoy doing?
25:22Hala Taha:What's up, young and profiters? One thing I learned from building my own business is that the scariest part of starting is definitely not coming up with the idea. That's the fun, imaginative part. The scary part is realizing, okay, now I actually need a way to sell this. When I built my online store for Yap Academy, I didn't want to spend weeks figuring out how to code websites, how to figure out payments, and all that technical stuff. I didn't want to hire for that either. That's why Shopify made so much sense for me. You can get your store up and running in just a few steps, just a couple days.
25:54Hala Taha:And if you ever get stuck, Sidekick AI can guide you along the way. I'm also obsessed with ShopPay because once somebody is ready to buy, you don't want any friction getting in their way. ShopPay lets them pay in easy installments, and it's one of the reasons why the buying experience on Shopify feels so seamless.
26:13Lewis Howes:If you're ready to hear
26:15Hala Taha:of your first sale today, head over to shopify.com slash profiting to start your free trial today. That's right. Start your free trial at shopify.com slash profiting. That's shopify.com slash profiting.
26:29Lewis Howes:Yeah, fam, nobody starts a business because they're excited about the paperwork.
26:33Hala Taha:I am allergic to paperwork. It's part of my ADHD. I will always put off paperwork. But eventually, somebody has to deal with it because it's what makes your business legit and professional. For example, I started a new charity organization, and I started a new LLC for it recently. And I put it off for like a year because I thought it was going to take a long time. It was going to be complicated. I started Yap Media like eight years ago, so I didn't remember the process. But when I finally did it, I remembered Northwest Registered Agent. And the process took like 10 minutes. Northwest has been helping entrepreneurs launch and grow their businesses for nearly 30 years.
27:08Hala Taha:And if you ever get stuck, you can talk to a real person who knows the process and you can help move it forward. So for example, when I did my application for my LLC, I forgot something and a corporate guide actually texted me from Northwest Registered Agent. And then he walked me through exactly what I needed to do to complete everything so I could get my LLC on time. This made the whole experience so much less frustrating and intimidating. You also get access to thousands of free guides, tools, attorney-drafted documents to help you build and run your business with confidence. Don't pay hundreds or thousands of dollars for what you can get from Northwest for free.
27:41Hala Taha:Visit NorthwestRegisteredAgent.com slash Yap Free and start using resources to build something amazing. Get more with Northwest Registered Agent at NorthwestRegisteredAgent.com slash Yap Free. That's Y-A-P free. Yap fam, one of the most exciting things happening in our business is that we're building Yap Media HQ right here in Austin, the podcast capital of the world. And we are hiring like crazy in Austin. We've got five open positions based in Austin alone. And I don't have a lot of time to think about hiring. I'm building studios. I'm building an office. There's so much going on. And I don't have a recruitment agency that I work with.
28:19Hala Taha:I feel like they're so expensive. I trust Indeed sponsor jobs. I don't want to post up a job on multiple job sites. I don't have time for that either. I want to reach the right people with the right skills, the right specifications, and the right location. Indeed Sponsored Jobs allows me to do that. Indeed Sponsored Jobs gives your posts more visibility, helps you connect with quality candidates, and the best part is you only pay for results. Spend less time searching and more time actually interviewing candidates who check all of your boxes. Less stress, less time, more results. When you need the right person to cut through the chaos, this is a job for Indeed Sponsored Jobs.
28:58Hala Taha:And listeners of this show will get a$75 sponsored job credit to help give your job the premium status it deserves at Indeed.com slash podcast. Just go to Indeed.com slash podcast right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed Sponsored Jobs. I love that. I think that is really great advice. And another piece of advice that I really liked in your book is this idea of the perfect day itinerary. And this will really help us get into what you call a greatness mindset.
29:35Hala Taha:So first of all, what is a greatness mindset? And then can you go over this exercise of a perfect day itinerary?
29:41Lewis Howes:Well, on page 204, I have a graph. I have a chart. And I don't know if we got you a book or not, but there's a graph here for people. let me see, sorry, 201. And I show the difference between a greatness mindset and a powerless mindset. So a lot of people live in a powerless state and it doesn't mean they're in a powerless state all the time, but they might have one or two areas that make them feel more powerless than powerful. And so I'll just share these six categories of a powerless mindset versus a greatness mindset and use this as an assessment. So if you're listening or watching, just ask yourself, okay, am I doing any of these things?
30:23Lewis Howes:If so, it may feel like you are powerless in your day-to-day or your decision-making, or you feel like there's a weight on your shoulders. It's probably because of one of these six things are happening. So a powerless mindset occurs when you lack a meaningful mission. So when I was living on my sister's couch for a year and a half, and I I was in a cast and had a surgery and didn't know what I was going to do in my life. I lacked a meaningful mission and I felt powerless. I didn't, I was like, who am I? What's the point? What am I doing here? I felt very powerless. And I think people think they need to get it all figured out, like for the rest of their life.
31:04Lewis Howes:And it's really season by season. Like, what is the mission of this season? This season can be for the next six months, the next six years, the next whatever. We don't have to define, I need to know what I'm going to do for the rest of my life. It's what is this season's calling? And getting clear on the meaningful mission will make you step into a greatness mindset versus a powerless mindset. So when you lack a meaningful mission, you're going to feel powerless. You're not going to feel as courageous, as strong. You're not going to have belief in yourself when you're in this state. The second thing is you're controlled by fear.
31:39Lewis Howes:A lot of people are consumed by fear, and there's three types of fear that cause us to doubt ourselves. The first one being the fear of failure. The second one being the fear of success. Believe it or not, almost 50 % of people are just as afraid of their own success as they are their own failure. And the third main fear that causes us to doubt ourselves is the fear, the fear of judgment, people's opinions. and this causes us to be crippled by making decisions, by acting courageously on our dreams. I don't know, Hala, if you've ever asked someone, what is your goal and what's your dream? And they say, I want to launch my own podcast.
32:19Lewis Howes:I want to write a book. I want to start a business. I want to get into a relationship, whatever it is. And you ask them, how long have you been thinking about this? And people say, five years, seven years, 20 years I've been wanting to write that book. And one of those three fears holds them back, the fear of failure, the fear of success, and the fear of judgment. Well, what if it's not perfect, then I'm going to get criticized. And so these are factors that cause people to hesitate, to not take that step forward. And so we got to understand what's the root of one of these three fears that we all have faced at different times.
32:59Lewis Howes:There is a root underneath those fears. And typically the root is I am not enough. And when we believe I am not enough, we are going to allow one of these three fears to run our lives as opposed to us running through them and beyond them. So when we are controlled by fear, we are powerless. We are in a powerless state. We're saying this has power over me, so I'm not taking action. The third thing is crippled by self-doubt. Fear and self-doubt play hand in hand. When we are controlled by fear, we usually have an insecurity. I'm not going to be enough, so my self-doubt is holding me back. I am therefore powerless to these opinions, these beliefs.
33:43Lewis Howes:The fourth thing, I don't think a lot of people talk about this in the different habit, mindset, success books of the world. The fourth thing is that they conceal past pains. So for 25 years, I held on to a pain and secrets that no one knew about me. I was sexually abused when I was a kid and no one knew it. And I was terrified. I concealed this past pain. It was like a poison running through my psyche, my body, my heart, my energy, everything, because I was ashamed. And I thought if people knew this about me, no one would accept me or love me and I'll die if they actually knew this about me. That was the story running through my mind constantly.
34:28Lewis Howes:And I was afraid of the opinions and judgments of others. That was my biggest fear. I was not afraid of failure or success, but people's opinions crippled me because I had this shame and guilt inside of my soul. And when we conceal past pains, I'm not saying you need to say everything publicly to the world, but when you're holding on to something that is a poison inside of you, it will make you feel powerless. You will not be stepping into the greatness mindset with this inside of you. So we've got to learn to heal. Most of my book is about healing. It's a Trojan horse for processing, healing, and getting out the poison inside of us so that we can thrive at the highest levels.
35:11Lewis Howes:Most of these books don't talk about revealing past pain, but I just, from all the research and the 10 years of doing this, this is the path. It is the path to achieving greatness is by setting yourself free emotionally and psychologically. The fifth thing is being defined by the opinions of others. This is something I mentioned already a couple of times. When we are defined by people, they have control over us. they control our decisions and our actions because we're so concerned about their opinions. So therefore, you are powerless if someone else is controlling you. And the sixth thing is you drift towards complacency.
35:49Lewis Howes:I'm not saying you need to be striving to be making more and doing more all the time, but I just feel like when we are drifting, when we are wanderers, and we aren't improving or growing in some area of our life, we feel powerless. These six areas of your life, I would ask everyone to do an assessment, a self-assessment and say, is there any one of these things that's happening for me right now, or maybe causing me to doubt myself more? If so, there's a way to break through them. You have the awareness now, then we've got to make a decision and a commitment to break through, to get into the greatness mindset.
36:29Lewis Howes:And the greatness mindset that is the sixth opposite. It's driven by a meaningful mission. You heard mine, impact 100 million lives every single week. I'm driven by that and it's meaningful for me. It gives me a direction. It gives me a place to go towards that I can measure that excites me. It doesn't mean it's not challenging at times. It doesn't mean I don't go through pain and hardships and certain agony at moments, but at least I know where I'm heading. Second thing is you turn the fears into confidence. And fears are going to come at different stages and seasons. As we unlock new potential, there's going to be a new fear and uncertainty.
37:04Lewis Howes:So we have to keep driving into the fear, turning into confidence. You overcome self-doubt is number three. That's also letting it cripple you. Number four, healing past pains, not concealing them. When we heal, we become greater than our past powerless self. The fifth thing is creating a healthy identity. Most of us, Hala, say a lot of negative things to ourselves unconsciously and outwardly. When someone compliments us, at times we diminish it. We say, no, it's not me. We put ourselves down and our body remembers and our body listens to the words and the thoughts that we have. So we must shift that into a healthy identity.
37:47Lewis Howes:And the sixth thing is taking action with a game plan. I'm not saying you're going to accomplish all your dreams and goals if you do these things, but you're going to feel a lot greater when you do. And you're going to have a deeper sense of peace, harmony, and alignment inside of your soul when you step into these things, as opposed to being in the power of this mindset.
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39:20Hala Taha:It is absolutely the best AI course on the market. That was an amazing recap. So I wanna dig into some of those ideas. We can put a pin in the perfect day itinerary we can get back to it. So let's talk about overcoming fear. So I know you were an athlete. and so, you know, fear and failure, the fear of failure was something that you have to deal with all the time. When you play a sport, you either win or lose and it's basically a 50-50 chance every time. So how did being an athlete help prepare you in business when it came to fear of failure?
39:53Lewis Howes:I never was afraid of failure because in sports, I was taught that failure is the pathway to success. So for me, I knew that missing a shot didn't make me a failure. It just means I needed to practice better technique. I need to learn better. I need to become bigger, faster, stronger. So it was all information. It was all feedback. Failure was always feedback. Information telling me what's not working yet and how to get better at the thing. So for me, it wasn't about failure because I understood through coaching and through sports that you have to fail in order to succeed. that there's no way to not fail in order to succeed.
40:37Lewis Howes:So if you want success, this is the pathway. It's about reshaping what it means to you. A lot of people have a deeper meaning. If I lose or if I miss the shot or if I failed, then I am a failure. And I never identified with that as me being the failure. I was just like, oh, I wasn't prepared enough. Oh, I need to get faster. Oh, I need to get stronger. I need to have better technique. I need more reps. I didn't like the feeling of failing or losing. I hated it, but it also drove me to get better. Success was not something that I was afraid of either, but most people are afraid of success. And I didn't understand this.
41:19Lewis Howes:When I started doing the research 10 years ago and asking people in large rooms, I'd say, how many people are afraid to fail? Most people would raise their hand, right? And I'd say, how many people in the room are afraid of success? And over 50 % of the room would still raise their hand. And I was always like, what? You're here because you want to be successful, but you're afraid of it. So why would success come to you when you're afraid of it? You're resistant to it. You are scared of it. And yet you want it. You sound like a clingy girlfriend who wants to be in a relationship, but it's anxious and scared to be open and emotional and vulnerable, but it's needing your attention all the time or whatever it might be.
42:03Lewis Howes:Like, if you want to be successful, you cannot be afraid of it. And I didn't understand. It didn't make sense to me. But then it started to make sense the more I asked people questions over the last 10 years. and really when people become more successful, unfortunately, there's usually a couple people in their family or their close friend circle that is not accepting. Some people are like, you're amazing, keep going, high five, you got this. But there are some people close to us that start to pull away, that think, huh, what are you doing? Are you better than us? Come back here, come be comfortable, safe.
42:42Lewis Howes:Don't keep learning and growing and expanding beyond your reach. That makes me feel uncomfortable. So when you leave the tribe to go for success, not always the tribe is supporting of that journey you're going on. And that is a big factor for a lot of people like who are married or their parents don't want them to do that or whatever it might be. When you wanna grow and go beyond something, it can be scary for others. And you want community and love. And if you're leaving to go after something or if that's what it looks like, then you may not get that love and attention and affection anymore. So it made sense to me.
43:20Lewis Howes:And over my journey, I lost a lot of friends. A lot of friends that I thought we were going to be friends forever just stopped returning my calls, just weren't as supportive or jealous of my success or whatever it might be. And it was sad and it hurt for a long time, these different stages. but I learned that's part of the process. If you're going to grow and others aren't in alignment with your journey. And so it's important to find people in your friend circle who support your success so they can grow with you as well. Another, another fear that success hat has with a lot of people is the weight.
44:01Lewis Howes:There's an amazing documentary called the weight of gold, which is about Olympic gold medalists who, commit suicide, go through extreme depression, become addicted to drugs after they win the gold medal. And about all of the suffering that gold medalists have afterwards. They were happier before they won the gold medal. And it documents the lives of all these people that have committed suicide within a year or two after winning gold. Going after the gold they had their entire life, They win it. And then they die. They commit suicide. They become drug addicts. They suffer and they lose it all. And there is this, in the documentation, there's this immense pressure that if you are not prepared to handle the fame, everyone talking about you, the success, being at the top of the mountain, and now needing to maintain that level of success is an extreme pressure.
45:03Lewis Howes:And that's why you see a lot of people go bankrupt after they make a lot of money. That's why you see a lot of lottery winners who make a lot of money go through death or go bankrupt as well within a couple of years. And you see people that exit big companies sometimes losing it all quickly because if you're not emotionally and mentally prepared for the success, you will sabotage it. That's why healing past pain is so important because you can win and succeed and make money. But if you have pain in your chest, guilt, shame, insecurity, all these things, that doesn't go away until you heal it. And if you heal it on the journey, you're going to be able to sustain the success in a different way and maintain it.
45:51Lewis Howes:So I wasn't afraid of those things because I wanted to be successful. I wanted the weight. I wanted the pressure. It was challenging at times, but I wanted it. For me, it was the fear of judgment. That was the thing that crippled me. So when I was successful or growing or whatever, and I would get nasty comments online about stuff, it was almost as if I had to defend my life with these comments and had to reply to everyone. And I was so worried about what they would think about me. That's the thing that got me in trouble or crippled me until I learned to heal past pains, until I learned to realize I am enough.
46:28Lewis Howes:It's okay. People are going to have opinions about me. I can't please everyone. I'm not going to conform to everyone's opinion. And that was part of the process for me.
46:37Hala Taha:Yeah, I love that. This is really, really interesting stuff. I feel like I haven't really heard any material about this fear of success the way that you described it. So I know you mentioned that judgment was something that really got to you. And I know personally for me, when people like doubt me or say anything bad about me, I tend to take like, oh, I'm going to like, I'll show them, right. I'll do this. I'll become, you know, a famous podcaster. I'll, you know, start a million dollar business and prove them wrong. And I kind of use this underdog chip on my shoulder as a way of motivation. Um, but I understand from you that that can be pretty unsustainable, right?
47:17Hala Taha:So talk to us about how we can, yeah, go ahead.
47:19Lewis Howes:It can be an amazing driver, and it's what I did my whole life. It's because I was picked last on sports teams, and so I said I'll never be picked last again. I'm always going to be the most valuable person on every sports team. And it drove me to train six hours a day as a kid and not play video games but go outside and play sports all night until I had to come home because I was like I'm never going to experience this pain again, and I'm going to prove everyone wrong. And I did it. I'd proved people wrong and I felt empty, unfulfilled, and I felt like exhausted, drained, emotionally frustrated, resentful, and all these anger emotions inside of me that continue to drive me.
48:04Lewis Howes:Until 10 years ago, I realized this is not sustainable. It got me external results, but left me feeling completely emotionally bankrupt. And it can only last so long until things fall apart, your relationships, your business, something, which everything fell apart for me 10 years ago. And that's one of the reasons why I got into this show, starting this, because I was like, I need to learn how to heal. I need to learn how to not be driven by my ego. It's one of the reasons why I called it the school of greatness. I didn't call it the Lewis house show. I was like, my ego needs to die. I'm so worried about other people's opinions and proving people wrong.
48:44Lewis Howes:And that's what's causing me pain. Sure, that chip got me results and got me credibility and got me on stages and helped me make money. But why am I emotionally exhausted? The ego must die. And 10 years ago, I started to kill my ego and not make it about me. And I started to put the light on everyone else, shine the light on everyone, make it less about me, be of service, not about me being successful. And it started to shift. And by no means did I do it perfectly and I still made mistakes and stumbled along the way, but that intention of letting go of my ego allowed me to thrive. Now, it's a dance because in a world of personal branding and being a host and being an author and writing books and being on the cover of magazines and stuff like this, you've got to learn to build a brand, but not believe, you know, like you're the best thing in the world and how to continue to be of service.
49:48Lewis Howes:And that's why I try to focus constantly to remind myself, this is not about me and my success. This is about us and the service we have on the world. And when I do that, I feel a lot more harmony and piece than when I say it's all about me. So there's a dance because in marketing, you've got to promote things. You've got to promote yourself. You've got to promote your name. You've got to promote your brand. But I think internally, you've got to remind yourself this is about service.
50:16Hala Taha:Yeah, I totally agree. I always say, especially for anybody who wants to get into the podcast world or develop a personal brand, you've really got to be of service and have pure intentions. It shouldn't be about making money. It shouldn't be about being famous. If you have these pure intentions of helping other people, everything sort of falls into place as long as you take the actions, right? So I want to talk about identity for a minute. So you talk about this, this idea of establishing an identity. I know, I think we've both interviewed Benjamin Hardy, and he talks about this idea of future self.
50:49Hala Taha:And that was one of my favorite conversations that I've had all year. And, you know, you're not your past self, you're not your future self, You just have this current moment to take action and close that gap between who you are now to who you want to be, your future self. So talk to us about this idea of identity that you bring up in your book and what your thoughts are around that.
51:10Lewis Howes:Yeah, just last night I was doing a session with my therapist. and the conversation was, what do I want my 50 and 60-year-old self, 90 and 100-year-old self to say to me right now about the decisions I've been making on a daily basis? Because I've been very focused on my health and almost making it a full-time job. Not in the sense of I'm spending 10 hours a day on my health, but I'm thinking and intending it to be optimized in a level that I've never fully done in the last 10 years. Now, I've also been a professional athlete and I've trained hard and all these things, but just being very intentional about nutrition, sleep, recovery, working out, and tracking and measuring it in a different way than I have before.
52:01Lewis Howes:And I was having a conversation with my, I'm 40 now, and I was having a conversation with myself as my 50-year-old. so I don't know if you can go go stay with me for a moment but I was in the future I was in the future having a conversation with my current self at 50 today then I went in the future at 60 and had a conversation with myself today then I went to 90 and 100 and I told myself and I imagined the feeling that I had as a 50, 60, 90, and 100, and the appreciation I was telling myself today for how I was taking care of my health. Because at 50, at 60, I'm still able to work out like a 30-year-old, and I'm flexible, and I'm strong, and I'm running marathons, and I'm lifting heavy weights, and I've got muscle, and I'm flexible, and all these things.
52:59Lewis Howes:I've got all the capacities as a 30-year-old at 50 and 60. At 90 and 100, I was saying, thank you for taking care of me at 90 and 100 today at 40 by making these decisions. Because look at us. There's sadness all around us, unfortunately, because your friends are dying. Your friends are getting hip replacements. But you took care of us when it was uncomfortable, when it was challenging, when it was hard, when it wasn't easy, you said you were thinking about me and us at 90 and 100. So I was having these conversations with myself last night doing these exercises, which allows me to be intentional about my decisions today, to not be so strict and hard on myself, but to be really intentional and deliberate about how I want to feel in the future.
53:53Lewis Howes:And I was having this multi-time dimensional conversation with self from the future and now all last night. And I just think that's an important strategy or exercise that we should be thinking about our futures and making decisions today based on what will make our future self proud. Yeah.
54:14Hala Taha:I think I can't remember who just came on. They said it was something like the Nana exercise or something. Imagine you as a grandma. So I think that's a really great exercise. Okay, one more last question about your new book. And that's how you recommend to get over trauma and heal yourself. So I know that you went through a lot of personal trauma. You were bullied a little bit when you were younger. You had some sexual abuse that you mentioned. Your dad was gone to a bad car accident, probably things we don't even know about. Like everybody has had traumas in their life, right? So how did you actually rewrite the script of your life?
54:51Hala Taha:What are the things that you did to heal your past trauma?
54:56Lewis Howes:I feel like I keep doing lots of different exercises, events, workshops, therapies. I'm willing to try lots of stuff because, and what I originally did was 10 years ago, I just started opening up about it. You know, I started talking about these things. And that's, I think the first step is finding a safe environment and space to be able to share. I'm not saying you need to post about things on social media. I don't, I don't, I don't think that's wise until you feel like, Oh, I'm, I feel like I really want to do this for whatever reason, but finding spaces and people that you trust to talk to about your shames.
55:36Lewis Howes:And that's the first step is, is allowing it to get out of you, allowing the poison to, to get out of you. And then there's lots of different somatic and physical healing therapies and things like that and emotional therapies and retreats and workshops. And they're all great, I think. Like anything you do, if you go all in on it, I think you'll get some results. If you've seen other people do it that recommend it and they've gotten results, as long as you go all in on the therapeutic experience, I think it will be serving to you. I've never personally done drugs or psychedelics. I've never been drunk or high in my life.
56:15Lewis Howes:So I don't prescribe to something that I haven't done, but I have friends that swear by psychedelics. I'm more afraid of the side effects the brain chemistry has based on the people I've interviewed who are experts in the brain, that I get worried about that stuff for long term. But I think if you have tried everything and you feel like you're not getting any results, then that might be a last resort to allow your mind to relax and open up. But I think there's a lot of things you could do. And it's worth exploring different things.
56:46Hala Taha:Okay, so just circling back on the perfect day itinerary, you say this is a great way to ensure that you have a greatness mindset throughout the day. Can you tell us about it?
56:55Lewis Howes:Yeah, there's really two parts to it. It's one, imagining and visualizing what you would like to experience on a perfect day. If you could close your eyes and think about it at some point in your life, what would this look like? What would this feel like? a day in the life that you feel like, wow, when you shut your eyes to go to bed, you said that was a perfect day. From every moment to moment, from the moment you wake up, where are you waking up? What do you see first thing when you wake up? What area of the world are you living when you wake up? Is there someone next to you? If so, what does that feel like?
57:35Lewis Howes:So putting yourself in an emotional state of all five senses, imagining that perfect day scenario. And obviously, if you did the same thing every day, it wouldn't be perfect anymore. But just imagine what that experience, that feeling would be like. And then writing it down, writing it down what that dream is like, that experiential feeling is like. Writing it down in detail and description is part one. part two is flipping the page over and scheduling it you know something i learned early on when i was 15 i joined the football team for the first time day one in my locker was a piece of paper hanging up on my locker and every kid's locker that was the itinerary for practice and i'm thinking i'm just going to go out there and kind of run around and just we got drills but every five minutes was scheduled from putting on our pads to water breaks to coaches giving us, you know, talking and giving us speeches to stretch breaks to offense, defense, special teams to individual practice time.
58:48Lewis Howes:Every minute was detailed and it made sense because it allowed us to prepare and put attention on all the things to become great as a team and have the perfect game, to excel in the perfect way when game time happens at the end of the weeks. And so I think when we get intentional about our schedule and our time, and we marry it with the vision, the experience of the senses, we can take action on the perfect day almost every day. and it's just figuring out how to work into that, how to work into that experience and that feeling. And there's, again, different seasons and stages of my life that didn't feel perfect.
59:30Lewis Howes:I was a truck driver for three months, you know, driving eight hours a day. I did a lot of different odd end jobs at different times, but it's figuring out, okay, how can I build into it? How can I use my gifts and my talents at this time to enjoy this, to experience something beautiful? And then if this is not for me right now, what can I step into next? What's the next season to get closer to that perfect day? And that's what it's about.
59:54Hala Taha:Yeah. Well, thank you so much, Lewis. This was such a great interview. I end my show with two questions. The first one is, what is one actionable thing our young and profiters can do today to become more profitable tomorrow?
1:00:08Lewis Howes:Focus on gratitude. I just think that gratitude is a universal energetic law that allows you to open the doorway for abundance. When we are grateful and we experience gratitude continuously, our energy shifts around us. Our attitude, our perspective, our way of being shows up differently. And people are attracted to others who are positive, who are kind, who are generous, and who are grateful. We aren't attracted to people who are ungrateful and frustrated and negative. That's not an attractive quality. When you express gratitude from the inside out, people gravitate towards you. And you will create more opportunities, whether it's in your career, you'll advance farther, or if you're starting a business, it will be more effortless feeling and you'll attract more abundance in the journey.
1:01:11Hala Taha:I completely, completely agree with that. And the last question is, what is your secret to profiting in life? And this could be beyond financial, beyond anything we talked about today.
1:01:21Lewis Howes:It just goes back to healing because I know a lot of wealthy people who are miserable internally or who are sick or who are physically overweight and struggling because they have yet to heal. And you could build the business and make all the money and know all the celebrities and get in all the press and have the biggest following. But if you are sick emotionally or unwell and you have yet to heal the things that cause you the most pain, then you're really living in a powerless state. and having it all, but feeling powerless internally is one of the greatest prisons we can be in psychologically because you don't know what else to do.
1:02:09Lewis Howes:You've done everything to become more successful and make more money and accomplish, but you still don't feel enough. And for me, that's a prison sentence psychologically. And until we heal, we will never feel enough.
1:02:27Hala Taha:And anybody who's feeling that way, Louis basically wrote the playbook of how to get out of it with his new book, the greatness mindset. So make sure you guys go get that. And where can our listeners go learn about everything that you do?
1:02:40Lewis Howes:Louis house anywhere on social media and the school of greatness podcast.
1:02:45Hala Taha:Awesome. Well, thank you so much for your time today, Louis. It was a pleasure. Thanks.
From the publisher
Lewis Howes embarked on a self-healing journey and completely shifted his mindset after realizing that childhood trauma, fear of judgment, and the need to prove people wrong were fueling his success but leaving him emotionally exhausted. Even after building a successful business and podcast, achievement could not fix what he had buried. By healing past wounds and grounding his life in service and a meaningful mission, he found a healthier path to greatness. In this episode, Lewis shares how to overcome fear, self-doubt, and unresolved pain while building success that actually feels fulfilling.
In this episode, Hala and Lewis will discuss:
(00:00) Introduction
(00:27) Rebuilding Life After a Career-Ending Injury
(02:47) Leveraging LinkedIn to Build Career Opportunities
(05:14) Launching The School of Greatness Podcast
(12:17) Defining Greatness and Finding Your Mission
(17:34) Finding Your Profitable Sweet Spot
(19:18) Powerless Mindset vs. the Greatness Mindset
(28:07) Overcoming Fear and Killing Your Ego
(39:10) Building Identity Around Your Future Self
(42:57) How to Begin Self-Healing Past Trauma
(45:20) Designing Your Perfect Day Itinerary
Lewis Howes is a New York Times bestselling author, entrepreneur, keynote speaker, and former professional athlete. He is the host of The School of Greatness, a top business and self-development podcast where he interviews leaders across entrepreneurship, health, mindset, sports, science, and entertainment. Through his work, he helps people improve the quality of their lives and pursue meaningful success.
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Resources Mentioned:
Lewis’s Website: lewishowes.com
Lewis’s Instagram: instagram.com/lewishowes
Lewis’s LinkedIn: linkedin.com/in/lewishowes
Lewis’s Book, The Greatness Mindset: bit.ly/GreatnesMindset
Lewis’s Podcast, The School of Greatness: bit.ly/TSOG-apple
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Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Wellness, Biohacking, Motivation, Manifestation, Brain Health, Life Balance, Positivity, Sleep, Diet




