Mimi Bouchard: The 2-Step Manifestation Formula to Level-Up Your Mindset, Mood & Money | Productivity | E355

27:00Again, that's Huel.com slash profiting. You got to use the code profiting at checkout to get that 15 % off for new customers only. And thank you so much to Huel for partnering and supporting our show.

27:14Happy New Year, Yap Gang. I just love the unique energy of the new year. It's all about fresh starts. And fresh starts not only feel possible, but also feel encouraged. And if you've been thinking about starting a business, this is your sign. There's no better time than right now. 2026 can be the year that you build something that is truly yours, the year where you take control over your career. And it starts with Shopify. I've built plenty of my own businesses on Shopify, including my LinkedIn Secrets Masterclass. So it's a two-day workshop. People buy their tickets on Shopify. and then my mastermind subscription is also on Shopify.

27:49I built my site quickly in just a couple of days, payments were set up super easily and none of the technical stuff slowed me down like it usually does because Shopify is just so intuitive. And this choice of using Shopify helped me scale my masterclass to over$500 ,000 in revenue in our first year. And I'm launching some new podcast courses and can't wait to launch them on Shopify. Shopify gives you everything you need to sell online and in-person, just like the millions of entrepreneurs that they power. You can build your dream story using hundreds of beautiful templates and set up as fast with built-in AI tools that help you write product descriptions and edit photos.

28:25Plus, marketing is built in, so you can create email and social campaigns easily. And as you grow, Shopify can scale right along with your business. In 2026, stop waiting and start selling with Shopify. Sign up for your $1 per month trial and start selling today at shopify.com slash profiting. Go to shopify.com slash profiting. That's shopify.com slash profiting. Yeah, fam, hear your first this new year with Shopify by your side. I'll tell a really personal story. The other weekend, for the first time in my life, I got stood up on a date. Okay, I had somebody talking to me for a month and a half.

29:05FaceTiming, talking, whatever. He was supposed to come, whatever. And then he just totally stood me up. And I've never had that happen before. And it was so confusing, so devastating. I just was like, you know what? I'm going to try some activations in the morning. And I listened to activations all morning while I was cleaning. And I felt so much better. I went out to work out and I was listening to stuff like attracting the right love, having the right energy. That night, I went on the best date that I went on in years. Somebody totally different that I met that day. That happened for a reason.

29:41That guy stood you up because maybe you were meant to meet this other person. I know. And now he's like basically my boyfriend already. That's amazing. I know. And I swear to God, had I not listened to different activations in a morning, I listened to like five different ones in a row. They're like 10, 15 minutes. And I was just cleaning and doing errands, trying to just like shift my energy, I would have never been in the right state of mind. I would have never attracted that person because my aura would have not been the same. My aura that night being stood up the night before for somebody I was talking to for a month and a half, but instead I was bubbly happy, just myself.

30:17I'm so happy to hear that, Hala. Honestly, that's the exact perfect situation where you want to use this. And I've heard of so many stories that are similar because activations, they make you feel different. That's it. They make you feel like the best version of yourself. And what would the best version of Hala do in that situation? Sit and mope around that this stupid guy lost the best thing that could have ever happened to him or no, you know, have amazing opportunity and see it as the burnt toast theory. You know how it says this thing bad happens. Maybe it's because something better was actually on its way.

30:53and we have so many of like the relationship manifest love and we have a lot of manifest money type of ones but the love category also gets so much traction because we want to find love women all around the world we definitely want to find the right person for us so it's definitely a beautiful thing to call in so aside from people who are looking for love like me who else could be using the activations app so a lot of people that benefit a huge amount from the app are in quite transitional times in their life, whether that's they feel like they've been at the same job for a really long time, they're ready to make a big shift.

31:27The app and activations really help you take that next step. It's when you've been feeling like some limiting beliefs are holding you back. Like it could never happen to me or I'll be happy when all of those limiting beliefs basically get poofed away when you do this work consistently. So it's amazing for people that are in transitional times, whether you're starting a new job, whether you're trying to conceive, or whether you're in a new relationship, you want to create a new relationship, whether you want to create your own entrepreneurial venture, whether you've started your business and it's not going as well as you wanted it to, and you want that extra boost, you want to become the version of yourself that can create more abundance in their life.

32:07And it really helps people that really want to take that next level. If you've already done a lot of this personal development work, you've tried some other apps, you've done the journaling. This is something very new that might really trigger something new inside of you to see more change because this personal development market is saturated. It is. Everyone is trying to throw something new at you to try, but why don't you just simplify it is my question. It is a lot more simple than you think. If you simply get crystal clear on who your future self is, on how it feels to be them energetically in the moment, how they act, what their identity is like, and then you become them in everyday moments and activations as a tool to get there, you are going to see results.

32:56And there's no doubt in my mind about it because when you start acting as if you are already your future self, all these crazy things start to happen. So the first thing that happens is the classical conditioning piece. So we've all heard of the Pavlov's dog theory. Pavlov rings the bell, the dog salivates even if there's no food, because the action of ringing the bell has actually created the neural response in that dog's mind to salivate, to have a physical sensation and physical thing happen. So the same thing happens when you listen to, let's say the activation, walk into your future every afternoon when you're walking your dog.

33:37If you're listening to that activation, you are not even going to need that activation after a few weeks to feel empowered, unlimited, abundant, magnetic. Okay. The same thing with when you're getting ready in the morning, I like to listen to activations when I'm putting my makeup on, or I'm doing my hair in the morning, just to listen to in the background. And when you do that soon enough, you're going to be looking at yourself in the mirror while you're getting ready and feeling so much confidence and love and just bliss towards this life and yourself. So the classical conditioning piece is amazing because it's essentially hacking the system.

34:13You really start to pair new thoughts with these everyday actions. The point of activations is to do it in the mundane everyday moments. This makes it so easy to do. It makes the mundane exciting. And it also habit stacks your practice. And the second very interesting piece to all of this is the reticular activating system. So we all have the reticular activating system in our minds. It's basically like a filtration system that all of our brains have. Some people call it the RAS. And when you are flooding your brain with new beliefs, when you are flooding your brain with new energy, with new possibility, with new potential, Even if you're listening to an activation in the background, not even consciously thinking about what it's saying and how it's making you feel, just playing it in the background.

35:02When you do that, your RAS starts to change. You will start to filter new information through your mind that you may not have already seen before that always existed. A really easy example that you may have already heard of is the whole red car example. You know, thinking of buying a red car, you start seeing it everywhere. It's not because it's being manufactured more. It is simply because your RAS is now programmed to notice it. So the same thing happens if you keep telling yourself that you're a victim, that it will never happen for you because of X, Y, and Z, whatever stories you want to tell yourself.

35:36If that is what's going through your mind on repeat every day, you're going to find reasons why that is your truth. You're going to see your neighbor from down the road become successful and you're going to say, oh, see, it happened to them, but not me because it's not me. it never happens to me, or you're going to start seeing that person reject you and think it's all because you're the victim. But no, the reality is that you are the creator of your life. And it's your mind that sees these things and reaffirms those things. So the same thing goes, if you want to tell yourself that I'm 100 % responsible for my life, you're going to start seeing possibilities, opportunities, reasons why that is true everywhere.

36:18And that belief itself, it's one of the first things I talk about in my book, Activate Your Future Self, you are 100 % responsible for your life. That's an empowering belief because if you don't believe that to be true, then how could you do what is necessary to create your dream life? It is empowering. It is a harsh reality. But if we can just embody that and feel the excitement that that belief holds, we are ready to create a new life for ourselves. And you only live once. Why not make this one shot at life you have the one that you desire? This is not a dress rehearsal. This is our one life and time is moving.

36:58Time is passing. It's time to live our best lives right now. So inspiring. And it reminds me of a conversation I had recently with Donald Miller, who's the creator of StoryBrand. And we were talking about how you have the power to basically rewrite your own life story. And with future self, it's an opportunity to just write a version of you that you desire to become. But oftentimes, we have a lot of insecurities regarding our desires. We often feel like our desires are unrealistic, or we could never actually achieve them, and it prevents us from actually writing this story down and then acting as if.

37:34So talk to us about how we can get past these limiting beliefs that our dreams are too big or unrealistic. Well, it's just understanding the truth because the truth is that there have been thousands of people before you that have achieved what you wanted from being at a worse place than you are right now. That's it. It's the truth. You can find truth everywhere. You can find people that have been in completely worse situations than you, worse connections, worse social ability that have created the dream career that you've always wanted. And I think a lot of us like to live in the comfort of not believing we can, because it's scary to put ourselves out there.

38:16But the truth is, if you are ready to put in that work and to try and put yourself out there in that period before people start applauding and noticing you, then you are going to be successful at some point in your life. And if you keep doing this work and resetting and reevaluating and looking around and trying to notice where you could improve, it is going to work. That is the fact. That is the fact. So when people have these limiting beliefs, and I just hosted a seven-day workshop last week, I got back last night, and I was around 20 women that all had similar limiting beliefs that we've all had at some point, whether that's the I'll be happy when, whether that's the very prevalent it can't happen to me.

39:02That one, a lot of people feel can't happen to me. Why not? It's happened to that guy. You know, it's happened to that girl. Why wouldn't it happen to you? That belief is simply the only thing holding you back. Whatever you believe is the truth and everything will point in that direction. Whatever you believe is the truth. Read the book, The Biology of Belief by Dawson Church. It is crazy how our thoughts literally create and mold the reality around us. We can decide. So those limiting beliefs, we all have them, okay? Everyone, you know, is born and goes through life and develops these limiting beliefs, but you can crush them.

39:43They are very easy to change. You just have to look at them in the face and rewrite that story for yourself. And also for your business. A lot of my listeners are entrepreneurs that tune in. And something that you talk about, your energy hygiene, right? And so we have to have really clean, good energy. I'd love for you to stick on the science a bit, and I'd love for you to talk about biofields. So every living thing emits a measurable energy field, and scientists have actually measured the biofield around our body. It is from three to five, six feet around us. And it is us that is the source of the energy.

40:23Our thoughts, our beliefs, that is the source. It creates energy. It creates the effect around us. And our energy fields can literally act like a magnet to what it is that we are exuding, right? So that is the importance of exuding an energy that matches the vibration of what you desire. Like attracts like. You've seen all these scientific tests that you have a particle over there and a particle over here, and they will be attracted towards each other if they have a like frequency, like energy, but they will be repelled if they do not. So you are like an antenna, you know, you are sending out radio signals to what you desire based on the energy that you are emitting.

41:06It's pretty incredible when you want to talk about money here, because money is something that's actually been the easiest thing for me to quote manifest. I don't know if I, I don't love using that word manifest. I use it, but I feel like it devalues the power of what I'm trying to say sometimes because there's actually proof that there's signs behind this. Yeah. Yeah. It's all very, very proven. And if you don't believe it, just try it yourself. Anyone listening, just try it. Why wouldn't you just try it? Just try this work for like a month and you'll see what happens. There's no doubt in my mind.

41:39So when it comes to money, it's something that I've actually, cause it was something I was so obsessed with for so long. I specialized in it, you know, In my early years, I really wanted success and money. And it was something that I felt like I really needed to feel grounded and stable. Now, obviously, I have a lot of other interests and goals in my life. But that was kind of the first thing that's why I got into the work. I didn't want to be broke anymore. I wanted to be able to afford things I wanted to afford. I wanted to be able to live a beautiful life and own two properties and live a lifestyle that I now live.

42:11So really this work was the catalyst for me when it comes to creating wealth. And this is even way before I ever created the activations app. I started making money and I would see the months that I would really commit to doing this visualization work to listening to activations that I'd create for myself. And I saw the months that I didn't. And the months that I did were just insane. And the months that I didn't were just so average. So I specifically remember moments of that. I remember five, six, seven years ago when I made my first 10K month and I was doing this work so intensely and I was really showing up as that future self.

42:50And it became quite effortless for me to take the right actions, to say the right things, to put myself in the right places. And then I remember around five years ago, my first$100 ,000 a month. And that was crazy to me because we all have ceilings. We all have these set points with our identity, with what we can expect for ourselves. And at that time, a hundred thousand dollar a month was absolutely insane to me and I achieved it. And then I did the work over and over and over again. And it's crazy what can multiply from it. And just recently we had close to our first million dollar month. And that was again, the same thing.

43:25And then your set point has to stay at a certain level, just like our identity or else we're going to get familiar with being a bit lower. And then we have to do the inner work to bring our set point higher to match and maintain that new income. So I would absolutely tell everyone here that you A, need to really understand the truth that you can create whatever financial abundance you desire. It is a fact. That's the first fact that you can create anything you want, especially in this digital age. We are living in a time of possibility. There are more opportunities around us than ever. Okay. So you A, need to believe it's possible because it is.

44:02gosh, this life shouldn't have happened to me. This work is the only reason why it happened to me. And I'm telling you at 28 years old, it's kind of insane. The life experience I've had, I've deeply committed to this work for a decade now. And I know there was no other explanation for it. If you just commit to this work for a short period of time, you're going to see. And I don't know if you read about this in my book, Hala, but I have a few examples of some people that have tried activations that have really seen financial success from it. There is this one girl, Allie. Allie is a middle school teacher and she was trying to create more abundance in her life.

44:38And she had a very stable income. It was quite low for a middle school teacher, of course. Teachers do not get paid enough, but she really wanted more abundance. She wanted to be able to afford certain things. She didn't want to feel guilty anymore getting her Starbucks. I I remember I interviewed her for this book. So she started listening to activations. She heard me on a podcast a few years ago and she decided to give our two-week free trial a try. And yeah, she started feeling really different. So she maintained her subscription and she just started listening to these activations, whether it was driving to work or while getting ready for bed at night.

45:12And she'd always listen to the abundance-focused ones. And out of nowhere, just a few weeks later, an old student call her and ask to do some collaboration project consulting work or something like that for him. And she ended up making double her salary because of that. And that was so out of left field, out of nowhere. And it's just crazy to see how these opportunities become magnetized towards you. And she now is such a believer in the work. She does this all the time and it really has changed her life in many other ways. So that's just one really cool story because I like to share it. It's someone that has had one very consistent, stable job and that sees something come out of nowhere from this work when it comes to the abundant side.

45:59We have amazing activations on the apps. I'm very passionate about this money topic. There is a category on the app called targeted visualizations and that's like money visualization to the max. So there is a manifest money category and we have every single type of level from manifest$1 ,000 all the way to manifest a hundred million dollars. We have every tier in between and those activations, I've seen so many testimonials come in from those. So if anyone is thinking of downloading the app and taking advantage of your activations.com slash profiting discount code, try that category first. There's so many things that I loved about what you just said that really were interesting that I've never really thought about before.

46:46The first one is that a lot of the people listening are really high achievers. For example, my company is hitting 10 million in revenue this year. And so to your point, I probably need to go do the inner work and increase my benchmark in terms of what is successful to me because five years ago, 10 million, I would have never even expected it. So I've achieved quite a lot. And so now I need to put the goalposts a little bit further so I can stretch myself. And that requires me rewriting my story. And the other thing that's really interesting is that there's these five buckets, right? So you might be really good at manifesting money if you're an entrepreneur and you've naturally been an entrepreneur like many of my listeners, but you might not be so great at the social or at the relationships or maybe the physical is a problem for you that you need to rewire your brain.

47:34So I just love that no matter what your hurdle is, you can kind of use activations to improve the future self of a certain aspect of your life even. And just the trick is play it like a game. Keep it fun. This work is fun. This work is simple and it's fun. You know, it's absolutely incredible that your business is hitting 10 million in revenue. Like that is so amazing. Honestly, good for you. Well done. That is such a huge milestone. So why don't you play it like a game to see how high that ceiling can go? And it's like, oh, get very comfortable with the feeling of 20, 30 million. Just get very comfortable with the energy of that amount.

48:17A lot of people think, oh my gosh, that is an insane, absurd amount of money I'll never see in my lifetime. Yes, it is a huge amount of money, but imagine if you could just tune into that frequency and just get familiar with it, play it like a game. See what happens. Get very familiar with the feeling of having what you want. And this work is supposed to be fun. It's supposed to be simple. You're going to be living your life anyways. Why not just live it with an undertone of excitement and assumption that what you want is on its way and reminding yourself in everyday moments of how it feels to be your future self?

48:52Because that's the combo.

48:56Hello, young and profiters. Running my own business has been one of the most rewarding things I've ever done. But I won't lie to you. In those early days of setting it up, I feel like I was jumping on a cliff with no parachute. I'm not really good at that kind of stuff. I'm really good at marketing, sales, growing a business, offers. But I had so many questions and zero idea where to find the answers when it came to starting an official business. I wish I had known about Northwest Registered Agent back when I was starting Yap Media. And if you're an entrepreneur, you need to know what Northwest Registered Agent is.

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50:20What's up, Yap Gang? If you're a serious entrepreneur like me, you know your website is one of the first touch points every single cold customer has with your brand. Think about that for a second. When people are searching on Google, everybody who interacts with your brand first is seeing your dot com initially. But here's the problem. Too many companies treat their website like a formality instead of the gross tool that it should be. At Yap Media, we are guilty of this. I am really due for an upgrade for my website and I'm planning on doing that with Framer this year because small changes can take days with my other platform and simple updates require tickets.

50:54And suddenly we're just leaving so much opportunity on the table. And that's why so many teams, including mine, are turning to Framer. It's built for teams who refuse to let their website slow them down. Your designers and marketers get full ownership with real-time collaboration, everything you need for SEO and analytics with integrated A-B testing. I love that. I love testing and making sure that we've got the best performing assets on the page. You make a change, hit publish, and it's live in seconds. Whether you're launching a new site, testing landing pages, or migrating your full.com, Framer makes going from idea to live site fast and simple.

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51:52Young end profiters. I know there's so many people tuning in right now that end their workday wondering why certain tasks take forever, why they're procrastinating certain things, why they don't feel confident in their work, why they feel drained and frustrated and unfulfilled. But here's the thing you need to know. It's not a character flaw that you're feeling this way. It's actually your natural wiring. And here's the thing. When it comes to burnout, Now, it's really about the type of work that you're doing. Some work gives you energy and some work simply drains you. So it's key to understand your six types of working genius.

52:27The working genius assessment or the six types of working genius framework was created by Patrick Lencioni, and he is a business influencer and author. And the working genius framework helps you identify what you're actually built for and the work that you're not. Now, let me tell you a story. Before I uncovered my working genius, which is galvanizing and invention. So I like to rally people and I like to invent new things. I used to be really shameful and had a lot of guilt around the fact that I didn't like enablement, which is one of my working frustrations. So I actually don't like to support people one-on-one.

52:58I don't like it when people slow me down. I don't like handholding. I like to move fast, invent, rally people, inspire. But what I do need to do is ensure that somebody else can fill the enablement role, which I do have, Kate, on my team. So Working Genius helps you uncover these genius gaps, helps you work better with your team, helps you reduce friction, helps you collaborate better, understand why people are the way that they are. It's helped me restructure my team, put people in the spots that they're going to really excel. And it's also helped me in hiring. Working Genius is absolutely amazing.

53:28I'm obsessed with this model. So if you guys want to take the Working Genius assessment and get 20 % off, you can use code profiting. Go to workinggenius.com. Again, that's workinggenius.com. Stop guessing. Start working in your genius. Yes. Let's say I want to feel like an entrepreneur who makes$30 million a year. What does that actually mean? And how would it show up in everyday scenarios? I love to answer this when it comes to the question of how do I feel like I have a million dollars in the bank if I don't have a million dollars in the bank and I'm kind of broke and I actually can't afford to fill my car with gas.

54:02That really scares people sometimes this work if they're really wanting to create more abundance in their life and they really feel that disconnect. So I have an amazing hack that everyone can use when it comes to feeling like that wealth is already theirs before it happens. So think about it very simply. What if I told you that you won the lottery? Okay, you won the lottery tomorrow for the listeners. Maybe you won a million dollars. Maybe you won$10 million. Maybe it was a hundred million. Maybe it was 500 million. Okay, whatever number that you wanting to align with energetically here. So imagine that you won the lottery.

54:36You called in, they're like, oh my gosh, congratulations. You won the lottery. Come in, do this paperwork, give us your bank details. And then they say, the money is going to land in your account in seven to 14 business days because this kind of stuff takes time. It's not like they can do it immediately. They have to go through processes and all that jazz. So you know the money is on its way in the next seven to 14 business days. How are you going to feel? How are you going to act? What is your energy going to be like in those 7 to 14 business days? You're not going to wake up feeling lack. Are you kidding me?

55:13You're going to feel so excited for your future. You already know it's yours. It's just in transit. There is no doubt in your mind that anything is going to happen to it. You sign the paperwork. You were told this is a fact. This is yours. It's on its way. So that feeling, if you can bottle it up and embody it, that is what you need to remember. And in that seven to 14 day period, you're going to start thinking, okay, what am I going to do with this money? How much of it am I going to invest? How much am I going to give to my mom and dad and give to charity? Or how much am I going to spend on my dream home?

55:50How much am I going to spend when I take my sister shopping? How much? You're going to start to really plan what you're going to do with it. and that makes it feel even more real, even more yours. So if you do this and you just stay in this vibration, this frequency of it already being yours, you don't feel like you need to overspend because you've already felt the fulfillment of it being yours and it's on its way. And you're gonna be able to handle the spending piece when it comes into your account, but you're already feeling that energy of abundance. So that is my best hack when it comes to feeling abundance before it happens.

56:24I love that. I feel like that's such a helpful tip. But now it's inevitable that things are going to go wrong throughout our day. I'll give you a great example of something that happened to me last week. I bought a brand new pink Porsche to celebrate all the success that I've been having. And it's a Ruby Star, hot pink Porsche Cayman, so cute, two-seater. And I got it last month. And I also put down an offer on a new creator house and studios for our network. I have a podcast network. and so I was on my way to meet up the interior designer and start planning the new house and I'm driving and somebody rear ends the back of my brand new car.

57:03I didn't even have a license plate on it yet. I had no fault. I was in such a great mood. I was talking to my mom on the phone. Didn't do anything wrong and somebody crashed into the person behind me who then crashed into me. Now I bounced back pretty quickly. I didn't get out of the car and I didn't say like, F you, blah, blah, blah. I was just like, let's call the police. Let's get a police report. This sucks. But I didn't freak out. And I was actually really proud of myself that I was like, damn, old Hala would have been so upset that her brand new pink car with no fault of her own got hit.

57:35But I just handled it. And I was like, you know, I'm happy that it wasn't that bad. And I'll get it fixed. And I'm so blessed. And I bounced back pretty quickly from it, partially probably because I've been listening to a lot of activations. And so my energy has been really good. So talk to us about the bounce back rate, what that means and why it's important to ensure that you're able to shift your energy back when bad things inevitably happen. Yes. And by the way, I'm sorry about that car accident. At least you're healthy and safe and okay. So there are three parts in my book. We have clarity as part one, we have becoming as part two, and I spoke about that two-step formula.

58:16And then part three is maintaining. And this entire maintaining part is all about the bounce back rate because maintaining this newfound inspiration, motivation, high vibe energy that you've cultivated is literally the most important thing. You know, it doesn't even matter that you've done this work if you don't maintain it because it's just going to be a blip of time in your life that you felt good. You need to learn how to maintain it. So as a type A recovering perfectionist, female hustler, entrepreneur, I feel like a lot of our listeners might be in the same boat here. This is something that I had to learn and it really, really shifted how quickly I saw success come my way and also just how happier and more chill I lived as in my day-to-day life.

59:01The bounce back rate is essentially the rate at which you bounce back from being fallen off track to being your future self once again. So a lot of us think that we have to be perfect and we feel that if we are not perfect, we need to wait for a Monday or first of the month or a January 1st to bounce back and to finally start over. And this time will be different, right? We've all felt that way, but it does so much more harm than good. And this is actually probably the thing that is holding you back the most because there has never been one successful, beautiful, happy, fit, abundant person that has ever had one quote perfect day.

59:41The most beautiful supermodels of everything that you could ever imagine. All of the people that you look at in these glossy magazines, I can tell you with full certainty that not one of them have ever had one perfect day that have woken up at 5am perfectly and didn't procrastinate at all. It didn't mindless girl at all had only positive thoughts all a day, ate organic and perfectly intermittent, fasted and went to bed after journaling and doing a perfect routine. No, we can try our best to get as much of that done as possible, but not one human has ever had one perfect day where they've done it all perfectly in a 24-hour period.

1:00:20And that is because we are human. And that is because perfection does not exist. So what are we aiming for if it's not perfection? We're aiming for a quick bounce back rate. The difference between an average person and a successful person is how quick their bounce back rate is. I remember when I first started my journey, my bounce back rate was like months. I remember trying to, I was wanting to tone up a bit and get into the body of my dreams. I was 30 pounds heavier than I am now. This was back in the day. And I really struggled with eating habits, especially after disordered eating earlier in my life.

1:00:53So I was really trying to live my best life, to have my happiest, healthiest body that I felt really good in while also maintaining a positive relationship with myself. And I remember there were times where I would eat one cookie and that one cookie turned into binging the entire box and that entire box turned into ordering takeout and then binging, binging and feeling like crap about myself. And the next day I felt awful. And then I'd wait months until I actually got back into a healthy routine. And the same thing would happen with procrastinating or mindless scrolling. I'd get into these holes and I didn't realize that I was in this analysis paralysis trying to be so perfect and trying to wait for the most opportune moment to start again.

1:01:35Us humans have this penchant for clean slates and what we don't realize is that that penchant is holding us back. So what you want to do instead is what all of the actual successful happy people do is that have the cookie. Don't obsess over it. Connect with yourself if having more than one is not aligned with your goals, then maybe you stop. And if you have two because maybe you had a moment of wanting to indulge more, that's okay too. But the moment you realize that maybe what you're doing is not aligned with your best self, you take a moment, you pause, and you choose to bounce back. So that's what the bounce back rate is all about.

1:02:18And one thing that came to mind when you were sharing your story on the Porsche is that your response was 50 % of the outcome. So the great Jack Canfield, I learned this from him, E plus R equals O. The event plus the response equals the outcome, right? It's not the event equals the outcome. Your response is 50 % of the equation, right? So we can't control everything that happens to us in our lives. We can't, but we can control our response to it. I feel like this bounce back rate concept is so powerful for entrepreneurs because it's our energy that shifts the energy of the entire organization.

1:03:00So if something goes wrong in the business, you can't be running around like you've got your head on fire because your whole organization is going to feel stressed out. And so for entrepreneurs, especially, I feel like it's so important to always think, okay, I have a quick, to believe you're a person who has a quick bounce back rate. And then you've got the tools to do that. Like listening to an activation, like somebody pissed you off. One of your employees didn't do their job. Why don't you go listen to a 10 minute activation that's going to help elevate your mood so you can come back and be a better leader.

1:03:30I really am so happy that you've tried the app and you've seen the results from it. Can you tell me, like, do you have a favorite one? How do you use the app, a lot of people will just use new content all the time. But I'm the kind of person that listens the same two on repeat until I hate them. And then I moved to the next ones. I like listening to so lucky girl energy. Yeah, lucky girl energy. One that I listen to all the time. So I listen to that almost every day. And then I like to listen to general cleaning ones. Today, when I was just preparing for this podcast, even I was listening to like one about calm focus.

1:04:06So it just all depends on what I'm doing. I really, really like to listen to it when I'm cleaning because again, I have ADHD and it's just like, what a positive thing to do while I have to do those chores anyway. And usually I would just listen to music, but this is music plus reshifting my subconscious mind. And so I love using it for that. Amazing. Yeah. I feel like when I'm on a walk, I want to listen to a podcast or when I'm just in the mood for something more educational. And then I also have a certain mood for just listening to music when I don't want any words in my mind. But then there is that mood for an activation where you're like, I just want like a pick-me-up, you know?

1:04:44I just want to feel good. Like I want to feel like I'm the main character. When I have that craving, it's definitely activation time. And to your point, when I'm working out, I want to listen to music. But something like cleaning or walking or driving, I love to listen to the activations now. So kind of a place for everything. Okay, so a couple more questions as we close out this interview. The first one is I know that environment is really important to make sure that all these sort of energy shifts and identity shifts really can take place because sometimes your environment can hold you back no matter what kind of internal shifts that you're taking.

1:05:18So can you talk to us about that? Absolutely. If you have a messy room and you're trying to feel clarity, it ain't gonna happen. Our physical world is a manifestation of our inner world in every sense of the word. So if you are looking for clarity, try to clean. And some of our cleaning activations that are focused on clarity are amazing because of that. It's like a double whammy. But yes, your environment is everything. Try to live in a way that your future self lives. You know, if she keeps her environment tidy and she goes the extra mile to wipe down surfaces after cooking dinner or something, just do that.

1:05:57It feels good. My biggest hack is also dressing like your future self. I loved to do this in my journey. I used to wear things that weren't really aligned with my future self. My style has evolved and changed over the years. I've realized the more I've connected with my future self, I feel I wear just a little bit more feminine type of clothing. Everyone's different, but for me personally, and I think in the past, I'd wear like ripped jeans and band t-shirts from when I was in high school. And I was trying to look like a entrepreneur and someone that owns a business and who I wanted to be portrayed in a certain way and also feel like my future self.

1:06:33So I started to just dress like her before I had that successful business and before I had what I wanted. And it really, really helped. I really loved the results from that. So dressing like your future self is another big hack other than your environment being a great hack as well. And oh, one environment tip as well that you guys can just take right after this episode is I used to write these post-it notes to myself just as reminders because all of this work is simple, but the hard part is reminding yourself every day. That's why activations are good to have habit stacking. That's why it's good to journal every day, just to remind yourself of who you want to be.

1:07:10So one of the things I was doing earlier in my journey, now I truly feel like I'm living my future self most of the day. But what I used to do is I'd get these post-its and I would put them on my water bottle or on the back of my phone case, or I'd even put reminders in my calendar and it would say these three words, be her now. That is all it said. I put these post-it notes everywhere on my bathroom mirror, be her now. Every time I'd open my laptop, be her now. And that's it. It's just like Nike is just do it. Be that version of you now. Be her now. Be him now. And really, when you remind yourself, it's that easy.

1:07:54Tune into it. That's why we have activations for like when you're in line at the grocery store. That is literally the best type of way to use it. Just listen to it in the background of your life. Remind yourself to be that version of you now. So good. I feel like Jordan Harbinger told me a hack one time in terms of trying to shift your identity. that you might want to think of something like be here now every time you walk through a door. Yes. So if you can train yourself to know every time you walk through a door, you like put your shoulders back and kind of think of be here now, like you're walking to the next room or whatever, that that's a good hack to get yourself and remind yourself to kind of be your best confident self.

1:08:33So I know perfectionism can hold us back, especially entrepreneur types. We like to be perfect. Sometimes we kind of hesitate to take action before it's perfect. Can you talk to us about the importance of taking messy action? Yeah, well, my strategy, honestly, has always been throw spaghetti at the wall and see what sticks. I've been lucky that I haven't had to deal with a lot of perfectionism in the sense of stalling. I'm a recovering perfectionist, as I like to say, but I used to do it with things I get obsessed about, like my audio on the app. And I do have high standards for a lot of things like that.

1:09:11But when it comes to being in that freeze state, you just need to remember that you freezing is actually causing harm. A lot of us feel like if we don't do anything, we're like, okay, we're safe. We're in the safe comfort zone. But what you are not choosing is also a choice. And that is something we all need to remember. What you are not doing is also a choice. So that is what I would say to the people that get stuck with that freeze. so my strategy as an entrepreneur has always been like I mentioned throw spaghetti at the wall see what sticks try everything put yourself out there I had cultivated a deep belief within myself by my mid-20s that anything that I was going to do was going to see success and even if that wasn't the truth 100 % of the time I had that mentality going into things that had so much confidence.

1:10:04I had so much confidence and hope and energy towards what I desired. And I think that helped a lot. So I know you've been doing activations. You've had this app for a while. And for anybody who wants to try it again, guys, it's activations.com slash profiting. You can get the two-week free trial. How do you see activations, the app, evolving in the future? You know, we've got AI and all these different things. I definitely have a lot of ideas and I I have quite a few advisors that I speak to about how we can integrate AI into the app in different ways. But again, as being one of those perfectionists with the product itself, I wouldn't want to integrate anything unless it was so, so aligned with that brand.

1:10:45So there is opportunity everywhere. I also think the benefit of AI is that you don't have to hire as many people. I like a lean team. I don't want dozens of people on my team. I just don't want to manage that many people. I also think that personally, as a business owner, the more people you have, the less things get done in a way is the generalization. I want to hire a very, very strong team, but I think a lot of my team already, they utilize AI in great ways to get things done faster, to review work. And it's been pretty incredible. So a lot kind of on the horizon there. I don't want to promise anything before it happens, but we're living in an age of opportunity.

1:11:27Like I was saying earlier, it's really just an exciting time that we're all living in. And anyone that can really capitalize on this boom is going to be definitely reaping the benefits in the years. When we were talking earlier about journaling and scripting out our own story about our future self, myself, if I was to do that, I'd probably do it in ChatGPT. And I'd probably have it go back and forth until I got extreme clarity on those five buckets. And I would use that as a tool to help me define my future self. So I recommend everybody do that. Yeah. That's so good. Okay. So we end our show with two questions that we ask all of our guests.

1:12:03The first one is, what is one actionable thing our young and profiters can do today to become more profitable tomorrow? I would say, close your eyes and just connect with your energy and just feel what it feels like to have that amount of money that you desire in your bank account. the first step is just knowing what it feels like and getting familiar with that feeling and feeling like it is possible for you. So that's my very baseline tip that you can do anywhere you are. Just take a moment, connect with your body, connect with the energy that you are radiating off of you, connect with your physical body and feel what it feels like to have that number that you desire in your bank account right now.

1:12:52And what would you say your secret to profiting in life is? And this can go beyond business. Romanticizing it all and being obsessed with feeling good because I have had this obsession with feeling good for a long time and it has created a beautiful life for myself and having just a deep knowing that everything is happening exactly as it should in perfect divine timing and having that faith that I am creating my future with exuding the energy I desire for that future. Mimi, you are the definition of young and profiting. I have to say, you are like a perfect example of a young and profiting entrepreneur.

1:13:35You have totally attracted this life for yourself and you're helping others do it. So thank you so much for all the work that you're doing and putting out there. Where can everybody learn more about you and everything that you do. Thank you so much, Hala. And right back at you, sis. Look at us. We're two young women making it happen. If you guys want to read my book, I just released a book a couple months ago with Hay House. It's called Activate Your Future Self. You can find it on Amazon or anywhere you buy books. And if you want to take advantage of Hala's humongous discount that we are offering for her listeners on the Activations app, make sure to go to the website to claim it.

1:14:12You cannot claim it on the app store. They do not offer discounts on Apple. So just go to activations.com slash profiting and take advantage of this amazing offer. You can also get your money back, money back guarantee risk-free if you forget to cancel. But I'm really excited for you to try it because two weeks is a sweet spot to start seeing a difference. So really, and my Instagram is just at Mimi Bouchard. Other than that, that's where you can find me. Amazing. We'll stick all those links in the show notes, guys, to make it super easy for you. Mimi, it was such a pleasure to talk to you today.

1:14:45Thank you so much. It was lovely meeting you.

1:14:51Well, Young and Profiters, what an amazing conversation with Mimi Bouchard. One of my biggest takeaways from this episode was learning how activations can completely transform the way that we show up. Activations are not meditations. They're powerful cinematic audio experiences designed to reprogram your mindset in real time. Whether you're walking, getting ready for the day, or doing chores like I love to do when I'm listening to activations. Mimi has created a brand new category of functional audio that helps you feel more energized, empowered, and aligned with your future self. If you've been waiting for a sign to finally become the happiest, healthiest, and wealthiest version of you, this is it.

1:15:28Whether you wanna manifest your goals or improve your confidence, upgrade your money mindset, or just feel more alive in your daily routine, you can join the hundreds of thousands of users who have shifted their energy with activations. Yeah, fam, you can try it now with a special limited time discount by going to activations.com slash profiting. So if you want easy access, just head over to the show notes. But again, that's activations.com slash profiting. It will not work in the app store. And then the discount for two weeks free, totally risk-free, will be applied automatically at checkout.

1:15:59Now, our conversation with Mimi was incredible. I feel so inspired. And the insight that truly resonated with me was Mimi's concept of future self. She reminded us that your future self is not a distant goal. It's who you choose to be right now. Your future self is your best, most powerful version. And to create the life that you want, you must first embody that identity today. As Mimi said, your self-image and how you act, think, and feel, that's what creates your life. It's that level of clarity that shapes every decision, every habit, and every opportunity that you attract. Mimi also walked us through her simple but transformative two-step formula for activating your future self, clarity, and becoming.

1:16:40First, you gotta get crystal clear on who you want to be mentally, financially, socially, physically, emotionally. You've gotta write up your story of your future self, who you want to be. And then you start becoming that version of you now. Embody the energy, the habits, the mindset of your future self in your everyday life. That's how your transformation will become inevitable. And of course, we can't forget the bounce back rate, especially for us entrepreneurs. It is so important for us to manage our energy and for us to have healthy energy hygiene because it is our energy that transforms our organizations.

1:17:13Your ability to quickly recover from setbacks is what is gonna set you apart. Growth is not about avoiding failure. As entrepreneurs, we're always having failures, but it's about bouncing back better and faster. Thanks for listening to this episode of Young and Profiting Podcast. If you learned something or felt inspired, share this episode with somebody who's ready to transform. And if you enjoyed the show, we'd love for you to leave us a five-star review on Apple Podcasts, Spotify, CastBox, or wherever you listen to the show. It's the best way to help us grow and keep us bringing you valuable content.

1:17:44And if you'd like to watch your podcast as videos instead, all of our episodes are uploaded to YouTube and all of our in-person content is now on Spotify Video. You can also connect with me directly on Instagram at yapwithhala or LinkedIn by searching my name, Hala Taha. And as always, huge shout out to our incredible Yap production team. I couldn't do this podcast without you guys. This is your host, Halataha, aka the Podcast Princess, signing off.