The Smead Book List - Fall Book List 2026

28 Sep 2026 · 56 min · 25 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Smead Capital Management’s quarterly “Smead Book List” for Fall 2026, mixing recent reading with long-term investing themes: historical market manias (1873/1893), private vs public college governance, macro/interest-rate thinking, and how to evaluate moats and capital allocation. They also discuss AI-era software investing and valuation when the 10-year Treasury is ~5%.

Guests

Cole Smead (host; CEO & Portfolio Manager, Smead Capital Management) and Bill Smead (chairman & CIO; his co-host). No other guests appear in this episode.

Key claims

Speculative booms resemble past leverage cycles; leverage and “safety” assumptions drove 19th-century crises. Private colleges face market pressure if rules/costs diverge from demand. Crypto price dynamics may reflect fraud/criminality plus speculators. For software/AI, invest in moats that survive change; avoid overpaying and watch capital structure. Rates normalize toward ~5.5%, yet equity pricing hasn’t condensed.

Notable examples

Bill Bowling story; Bible reading (Genesis to 8); 1860s railroad mania vs internet; Jay Cook/President Grant bankruptcy; Jay Cook Company; 1893 panic; municipal bond insurance/synthetic CDOs; Nike’s shift from core shoes to apparel; Microsoft/Google/Microsoft-like “capital structure” risk; 2020 oil crash branding; John Cabot/Columbus Atlantic route; Orwell’s 1984; A.W. Tozer’s “confidence in books” warning.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Quarterly Book List Overview

0:46 to 1:45

Discussion about the quarterly book list and recent readings.

“This is our quarterly book list where we talk about books, books, and yes, my friends, more books.”

Exploring the Bill Bowling Story

1:46 to 3:56

Bill shares insights from 'The Bill Bowling Story' and his personal experiences.

“The second thing I've never done, I'm in the process.”

Historical Context of Speculation

3:57 to 5:26

Discussion on historical speculative fervor and its parallels to today’s market.

“took down the most popular American president of the time, which was Grant, right?”

First Amendment and Campus Speech

5:27 to 7:41

Analyzing Erwin Chemerinsky's insights on First Amendment rights in education.

“And here I find this stuff out years later when I'm living in Phoenix, Arizona.”

The Evolution of Liberalism

7:42 to 9:50

Discussion on liberalism's historical context and its modern implications.

“You receive revelation from God, not necessarily from the church.”

Crypto Market Dynamics

9:51 to 13:14

Exploring the relationship between criminality and the crypto market's value.

“perpetuate the success of the institution when in many cases by 30 years later, they are working off a platform that's in total disagreement with the people they want to fund them.”

Insights from The Gunfighters

13:15 to 14:00

Insights from Brian Burrow's 'The Gunfighters' and its historical context.

“So that was actually an interesting thing to think about.”

Texas History Perspectives

14:00 to 14:16

A discussion on the romanticized narratives of Texas history.

“There were some Northerners involved in it.”

Reading 'In Search of Trade and Fortune'

14:16 to 15:00

Exploring the fascinating journey of early explorers and their misconceptions.

“Well, I'm reading In Search of Trade and Fortune, which is kind of a story of John Cabot, Christopher Columbus, and the opening of The Atlantic by Lydia Towns.”

Reflections on '1984' by George Orwell

15:00 to 16:08

Analyzing the themes and impact of Orwell's classic dystopian novel.

“The humor of it is that going down around the bottom end of Brazil and Argentina before the Panama Canal existed was the only way to get there.”
Show all 25 chapters

Insights from 'God's Pursuit of Man'

16:08 to 18:32

Discussion on A.W. Tozer's insights about wisdom and the role of books.

“You basically recommended that to people to scare the daylights out of them.”

Upcoming Reading List and Recommendations

18:32 to 20:28

Sharing future reading plans and discussing a variety of upcoming books.

“If you're a book degenerate, it's great.”

Upcoming Reading List and Recommendations

20:33 to 20:50

Sharing future reading plans and discussing a variety of upcoming books.

“At our firm, we are stock market investors.”

Changes in Technology Landscape

21:07 to 22:00

Exploring the evolving technology landscape and its impact on investments.

“And I think this one is a little more straightforward, plausibly, but I'll put it out there anyway.”

Investment Strategies in a Changing Market

22:00 to 27:08

Discussion on investment strategies in the context of market changes and company adaptations.

“Well, about as close as I've come to being interested in investment in that area is what you'd call the software coaches.”

Lessons from Historical Business Failures

27:08 to 28:00

Analyzing historical business failures to extract lessons for future investments.

“And it's like, how easy was that for IBM?”

The Evolution of Municipal Bond Insurance

28:00 to 30:08

Explore the historical significance and evolution of municipal bond insurance and its impact on the market.

“They get a lower cost of capital, all things equal.”

Nike: Core Business vs. Apparel Expansion

30:08 to 33:19

Discuss the balance between Nike's core shoe business and its expansion into apparel, highlighting consumer preferences.

“My talk's going to be on the eight criteria for the Oasis.”

Investment Strategies and Market Behavior

33:20 to 36:41

Analyze investment strategies, including holding onto winners and the challenges of market fluctuations.

“And the answer was he had one faulty criteria of his seven criteria.”

Reflecting on Market Trends and Challenges

36:44 to 40:08

Explore the historical trends in investments and how market psychology affects investment strategies.

“And really, if you go back and look at his track record, it's the things that he bought when markets were terrible.”

Reflecting on Market Trends and Challenges

40:13 to 40:34

Explore the historical trends in investments and how market psychology affects investment strategies.

“Investing involves risks, including loss of principle.”

Valuing Investment in a Changing Economy

40:34 to 42:06

Discuss how to assess the value of investments as interest rates rise and market conditions shift.

“I want to pivot because I know we talked about this earlier.”

Market Dynamics and Corporate Borrowing

42:06 to 46:56

Explore how rising interest rates impact corporate borrowing and cash management.

“and think that there would have been a condensation of pricing.”

Wealth Management and Market Trends

46:56 to 51:18

Discuss the changing landscape of wealth management and investment strategies.

“55 to 80 year old Americans are the largest common stockholders in the world.”

Generational Investment Perspectives

51:18 to 55:27

Analyze how different generations approach investment and asset allocation.

“And the reason for that is the decline in 2020 only lasts 60 days, and the bear market in 22 only lasted about 13, 14 months.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:02You're listening to A Book With Legs, a podcast presented by Smead Capital Management. At Smead Capital Management, we advise investors who play the long game. You can learn more at SmeadCap.com or by calling your financial advisor.

0:21Welcome to A Book With Legs podcast. I'm Cole Smead, CEO and Portfolio Manager here at Smead Capital Management. At our firm, we are readers and we believe in the power of books to help shape informed investors. In this podcast, we speak to great authors about their writings. The late, great Charlie Munger prescribed using multiple mental models and analysis. We analyze their work through the lens of business, markets, and people. Today's date is September 28th, 2026. This is our quarterly book list where we talk about books, books, and yes, my friends, more books. Hosting this with me is our chairman and chief investment officer, Bill Smead.

1:00Dad, thanks for joining me. I'm glad to be here and look forward to this. We'll have some fun. So as we always do, we kick it off by just talking about what we've recently read. So I'll hand it over to you and share with listeners. Yeah, we read the Bill Bowling story. And I just lived some of the Bill Bowling story by driving down through the Grays Harbor area of Washington. with Cole's mom. And it's still one of the largest wood providers of all kinds. They had 25 ,000 acres of timberland, which brought him to the United States for his dad. His dad owned those 25 ,000 acres. And that's what put Bill Bowling in the state of Washington.

1:48And that was a great book. The second thing I've never done, I'm in the process. I have virtually never read the Bible cover to cover. And I'm through the first eight books, and each of the first eight books are very long and somewhat tedious because of the differences in the names in those days and the circumstances. But it's been a great exercise so far. the 1873 book which cole and i both made a big effort the last year or so to try to put the current excitement of ai in a historical context by reading about other times in history when people got very jacked up about a certain industry or investment discipline yeah um leica's book was great.

2:45His work was really good. I actually view it differently. We did an orgy of speculative fervor in the 1860s, which was really the kickoff of the railroad. I'm going to go a little wild on this. I haven't actually used this analogy, but it comes to mind right now what the 1860s to the railroad were is a lot like what the internet revolution was to technology today okay but we still had a panic in 1893 on the back of the 1880s being a terrible time um you know as as uh as as uh bill clinton would say uh it happened twice uh in his case being president twice. But I just say that because I think about the parallels of 1873 and 1893, being that it failed once in some respects and that reprised itself again later.

3:47It was not as detrimental. Leah Cutt does a wonderful job explaining how damaging that was to the American economy. The Jay Cook Company went bankrupt, took down the most popular American president of the time, which was Grant, right? President Grant, who happened to be involved with Jay Cook. And so that was incredible for its time. But again, the one thing that we've always talked about is whether you're talking 1873 or 1893 as the economic paradigm, they just didn't have – we just don't have the leverage that was present then. and I say leverage because yes, someone could argue we're now starting to see forms of that leverage, yes.

4:35The difference is that's all the bond market owned then. Well, it was all everything. It's all the stock market was, it's all the bond market was, it was all everything. And what I find always conspicuous, and this has been, I think, this was in my talk, I think, at the Oasis, but the reason why there was so much money being lended out at that time was investors thought it was safe. Yeah, yeah. Okay, so it's a great book for kind of thinking about that. The other thing I will say on your Bill Bowen book, which David Williams was wonderful, is it's like I caddied at Seattle Golf Club, and I know you played a lot there.

5:12And it's like he dies in Edmonds, Washington, where we lived really close to it. It was kind of like walking through your life, but 100 years, call it 70 years prior. I lived in Seattle for 40 years. I'd never been there before. I had no predetermined knowledge. The Bill Bowling Story would have been a great book to read the first day I showed up in Seattle, as Jim Ellis' book, which I read this last year, Autobiography, because it taught you a lot about the city and why things were the way they were and why the Bowling Company was the way it was. And here I find this stuff out years later when I'm living in Phoenix, Arizona.

5:51Yeah. Yeah. And I know a book on my list that I know you read as well was Campus Speech by Erwin Chemerinsky. He was one of the co-authors, as you say. We had him on the podcast. And a lot of what I agree, I mean, he gives a very good framework for where your First Amendment comes from and why it's there and what allows for it. He points out that states set their own rules. So if the state decides a public institution shouldn't have given set rules, you know, they're not going to have those given set rules. So states will rein in their public institutions kind of like they can their public schools in those states.

6:27The one place that I think there's – there's two things that I think are really interesting in my discussion with him. One is that we kind of get to the paradox of the private college situation in America, which is, yeah, you can set whatever rules you want as a private institution, but it doesn't mean people have to buy the product. It doesn't mean you're going to pay. And so I think what we're seeing is private institutions set their own rules. The market on the margin, not completely, but on the margin is saying, I don't like your rules or I don't like your costs. And therefore, I'm going to go do something else, which means the academic systems in America are moving towards a government regulated market regulated by the states, obviously.

7:06So that's something him and I talked about. The only other thing and I you can go to the podcast and I'm not going to read into this and make this too controversial. You cannot be a truth-seeking institution in America, right? We're trying to figure out how the world works and seek truths, okay? At some level, academic institutions are too. If we know things are not true and we still allow them to be so, can it be a truth-seeking institution? I'll just leave that out there. There was a question in his discussion that I'll let our readers go into and kind of think about reading between the lines of what I just said.

7:41Let's see, a couple other books. the revolutionary center by adrian woolridge totally great book it kind of follows on you know liberal thought uh you know i think of like hayek for example on on the idea of like liberal thinking etc i think the one you know his book there's a really good job history of telling you know where did liberalism come from it began with uh the protestant reformation because it It began with like the solo scriptura by scripture alone. You receive revelation from God, not necessarily from the church. And so that is kind of the framework of what he teaches us all came out of.

8:21Now, I threw out a question to him. This is a theory of mine. We'll find out if it ends up being right. But I look at the liberal framework and say it all worked in the liberal framework for, say, the West, at least at a minimum, that it was liberalism worked under what I would call under God. In other words, once we had this view that there is a God and we're going to all be liberal under that framework, it worked. And as soon as we gave up on that, the liberal framework goes perversely different ways. That was the rudder. That was the rudder. Well, that was the centrality. Yeah. That's the scriptura was the kind of centrality of it.

8:58And therefore, there was some establishment of right and wrong. and and that's why we're saying he argues it's double liberalism where it's like why on one end of the spectrum do you see these incredible individuals who just say listen none of this matters all that matters is money well that is a form of liberalism like you know you do you you make as much money as you can that that at some level is liberalism okay at the same time it's like you know why are we seeing these like people just do incredible things to their personal life and we're like you do you that's liberalism it's he calls it double liberalism but here's what's happening in the private college world is a private college most likely has a background, was originally founded under Christian principles.

9:43And then as the years go by, the schools have moved away from those original foundations. Correct. And then what happens is they're very dependent on financial contributions from alumni to perpetuate the success of the institution when in many cases by 30 years later, they are working off a platform that's in total disagreement with the people they want to fund them. And one of the things that came up, at least in the Erwin Chemerinsky that kind of follows because these books are very kind of close on some level, is I brought up local parentis, right? Which was the old principle that in effect, the faculty were going to be your parents while you're at school.

10:22Parents on site. And the catch is like under double liberalism, we'd say like, you're 18, you can do whatever you want. You're the king of your own or queen of your own universe. And the reality is we'll find out if that works. So, and if you have kids as, you know, obviously I do and Bill's had myself, it's quite an interesting paradigm to think about. Let's see. Our Dollar, Your Problem by Ken Rogoff was a wonderful book. Got to chat with Ken. I have a couple of friends in common with Ken. And I will say this, he did change my mind. Ken was really bearish on China, not dissimilar to how we were.

10:58And isn't it funny? It just takes these things so long to come to pass. And now you don't ever run into people that were like, oh, so bullish on China back in the day because nobody wants to talk about it when it doesn't go well. But they'll all tell you about their gambling that won, for example. But I will say this, I do give some pragmatism to one idea that Ken put out there. And I think I might have a new framework for thinking about crypto and I'll have a book I'll bring up on this later. But so let's just say, you haven't heard this yet, so I'll kind of use this as my discussion, okay? I think there's two people present in the crypto market, okay?

11:37Speculators, no surprise, right? And secondly, black market operations. Criminal operations. Criminal operations, okay. So let's say that I am a criminal operation somewhere in the world, you name the country or place, geography, I don't care. And I say, you know, I'd really like to monetize my graft. And if I could find someone to take the other side of the trade, I might pay them a lot of money. Okay. So now think about this. The last big move in crypto came on the back of the post-pandemic period. Now, just go do your reading on what kind of fraud was coming out during that time and you'll see that like shoot social security check payments were fraudulent at times we had a bunch of the ppp loans that were fraudulent i mean there was just an explosion of fraud and and graft student support yeah just all kinds of stuff like that and it's like hmm am i surprised that bitcoin went up in value no so that's my new framework i think about this as the more illegal operations go on and fraud, the more likely crypto will go up further.

12:52If someone says, what if they tighten the rules on illegal operations? I'd say, well, that makes it go up more because you're willing to give up more to the speculator on the other end. And also, the speculators to and fro. So if speculation picks up, price should go up. If speculation falls off, price should go down. So I think it's a mix of the supply and demand The supply and demand of the speculators meeting fraud and criminality and you name it. So that was actually an interesting thing to think about. And the system hasn't been washed since 06 to 09. Yeah, but that's mainly the speculating side.

13:29The only other book was The Gunfighters by Brian Burrow, which we had Brian on the podcast. Obviously, he had been with us prior for Barbarians of the Gate, which he had co-authored. Yeah, Brian was just fun. And Brian spends a lot of time in Texas himself. And the one thing I took away from that is the whole cowboy era, it really was a Confederate story. It was a bunch of frustrated Confederates who didn't like how the United States went. And so it wasn't solely that. There were some Northerners involved in it. But it's like everyone talks about this romantic Texas story. And it's like it's not that romantic.

14:10I'm not saying it's not been prosperous and great in the long run, but it's not that romantic. Let's pivot. What are you currently reading? Well, I'm reading In Search of Trade and Fortune, which is kind of a story of John Cabot, Christopher Columbus, and the opening of The Atlantic by Lydia Towns. And it's very fascinating.

14:32It's kind of shocking when you understand how little everyone knew. That's the first thing that hits you. Yeah. Is they were looking for Japan. They were trying to get in a boat and they were trying to go west. And they thought if they found the right route, they could go to Japan. Yeah. Which the humor of it is, I'm almost finished with the book. The humor of it is that going down around the bottom end of Brazil and Argentina before the Panama Canal existed was the only way to get there. I mean, think of the length of the journey of going from Europe down around the southern tip. Is that the tip of?

15:23South America? Yeah, South America all the way up and around. but they accidentally found North and South America in the process yeah the other thing I think of when I hear Cabot I always think of Cabot Links which is like the famous golf course area out there Eastern Canada let's see two books I don't normally do this but I did it on a drive here recently I audio booked 1984 by George Orwell and you know as you listen and read the book it's a book that it's interesting to think about and ponder. I think it kind of dulls the senses because you'll walk away with certain points in the book where you're like, well, what's the point?

16:05That was a very scary book when I was growing up. Yeah. You basically recommended that to people to scare the daylights out of them. Yeah, and I think one of the book's main point is it just lacks humanity. It just greatly lacks humanity. Now, as I've talked about before, like the luddites did not become the luddites that's that's where that's where orwell was wrong um you know what's one big problem in america today the farmers have the largest farms in the history of the united states people are wondering if they have a monopoly well that's what happened to the luddites my friends they became very large industrial farmers and so that you know as technology progressed so did they the other book i'm currently in is uh uh god's pursuit of man by A.W.

16:50Tozer and I just gotta I just gotta read a little clip out of this book because for the podcast listeners it's like really interesting so you've probably heard me say this before but you know I always think about the idea of like worldly wisdom and that's a lot on the podcast what we're talking about is like worldly wisdom how does the world work, how do things work, how does business work he opens I mean it's just so interesting to think about he actually opens by talking about King David, and he's quoting from the Bible here, says the son of David, King Andrews, and further by these, my son, be admonished of making many books, there is no end, and much study is a weariness of the flesh.

17:32End quote, that's Ecclesiastes 12.12. So it's like, if someone says, well, what are we doing in this podcast? It's the weariness of the flesh, which I thought was like so humbling and self-deprecating. Now he goes on, this is all in the preface. This is just kind of fun stuff right out of the preface. As for originality, Tozer says, has not someone remarked that no one since Adam has been wholly original? Quote, every man, end quote, said Emerson. Quote, is a quotation from his ancestors, which, again, is very true. I'll throw out this last thing from the book, because, again, I'm just in the middle of this.

18:08Tozer says, perhaps a word of warning would not be amiss here. It is that we be aware of the common habit of putting confidence in books as such. It takes a determined effort of the mind to break free from the error of making books and teachers ends in themselves, which is just mind blowing. Yeah, it's really good. So it's that I like I said, that's A.W. Tozer's book, God's Pursuit of Man. If you're a book degenerate, it's great. he's really getting at what I would call the heart versus the mind if you will let's pivot have you had recommended to you or what are you about to read here in the future?

18:47The Doom Loop Why the World Economic Order is Spiling into Disorder by Ezwar Prasad let's see I got a handful Peak Human What We Can Learn from History's Greatest Civilizations by Jonah Norberg I ran into that on on one of the, I think it was the Wall Street Journal book list. This will be a fun one because it's not a geography we typically look at. Three Rivers, the Extraordinary Waterways that Created Europe by Robert Winder, which again, you know, studying the geography of Europe is something we haven't done here in the podcast. I'm going to take a cruise next June on the Rhine. Yep. Both Sides of the Coin, A Guide to Bitcoin and Crypto Investing for Everyday Investors.

19:32that is a book that's being co-authored by I'll call I don't know if he'll want me to call him a friend but an acquaintance of mine Eric Balkunis and I'm going to I want to discuss my theory that I threw out earlier with them of like this idea of speculators on one side and criminality and fraud on the other let's see another book here that I have on my list How Film Became History The Rise of the Archival Documentary in 1930s America by Thomas Doherty. And then the last one I have on my list of books I'm going to be getting into is called A Fabulous Debt, The Epic Story of How Bonds Built the Modern World by Robin Wigglesworth, which I think will be really fun.

20:18Which is on that same subject that we were kind of hinting at before. Hi, I'm Cole Smead, CEO and Portfolio Manager here at Smead Capital Management and host of this podcast. If you enjoy this podcast, I'd like to invite you to check out SmeetCap.com. At our firm, we are stock market investors. We advise investors who play the long game with a discipline that has proven success over long periods of time. Learn more about our funds at SmeetCap.com. Past performance is not indicative of future results. Investing involves risks, including loss of principle. Please refer to the prospectus for important information about the investment company, including objectives, risks, charges, and expenses.

20:58Read and consider it carefully before investing. Smead Funds Distributed by Smead Funds Distributors, LLC, not affiliated. So a couple of questions that we always end up with that I'd love to kind of jump into. And I think this one is a little more straightforward, plausibly, but I'll put it out there anyway. I know I've been getting this question. I don't know if you have too, but the one thing that's changed a lot in the last 12 months has been, it's like the AI game is still afoot. Okay. But parts of the technology landscape have changed. So for example, I'll quote, I will quote Mark Andreessen, who said in what, 2014, he said, software's eating the world.

21:43And it seems in 2025 and 2026, the world is eating software. Yeah. Okay. So I guess the question is, what opportunities are we seeing in the software stocks or in that space that have had large, pretty large swings in the last year? Yeah. Well, about as close as I've come to being interested in investment in that area is what you'd call the software coaches. Accenture would be someone that gets hired by businesses to help them make the best use of technology in the furthering of their business. And so they got literally existentially questioned here recently. Would AI void their usefulness? Would cause companies to not hire them?

22:37And of course, the opposite side of that argument was they don't care what the changes are. They just need companies that need to adapt. And they're going to make the effort to become the company that helps them adapt if they're successful. so that that that but they're they used to feed off software right that software used to be the bread and butter yeah of what they did yeah uh let me let me ask you differently what would i guess what would we be looking for in that space in general oh the same thing we always look for we're we're looking for somebody that has a moat that will survive change right that because that That's always the key to very, very long-term, high free cash flow and high return on invested capital and, you know, the free cash flow generation companies that we most enjoy owning for a long time.

23:34So, you know, that's where you need to look. uh well let me ask us then well i what what i guess you know if we've looked at things there what what would cause us to want to invest or not well it's a timing perspective it's it's funny you you mentioned that because i've begun to think about uh you know i've looked back a lot at the major declines and shakeouts and and what what you want on your list when when that happens So, for example, the guy that runs Microsoft appears to be one of the most sane people in that whole realm, right? So I had purchased Microsoft back in 2006, and therefore, it's kind of on my list of things.

24:31Once they crush the mania and it gets down to, okay, now what are we going to use all this stuff for? And who's going to make money from using it now that it's all been invented and we're all used to using it? Who's going to make the most use of it? So I think Berkshire has bet that that would be Google. They're betting that Google will come out the other side of that. Sure. And that makes sense to look at that. And then it also makes sense to look out at Microsoft, I think. Yeah, because I think what I take away is the ones using CapEx will be the biggest losers. Yeah. AT &T and Verizon were failures.

25:12Yeah. They failed. Global Crossing failed. You couldn't spend your weight. Lucent failed. I mean, WorldCom failed. Deutsche Telekom. Yeah, there's a bunch of failures. So I think the one litmus test that I take away is Microsoft will fail, Google will fail, Amazon will fail, Meta will fail, not because they didn't have great core businesses at one point, to your point. It's that they failed on the capital structure in the future. In other words, you know, this is in my talk that I've been doing, but I just can't believe this. I mean, like, let's just say we walk in 10 years ago and I said to you, I'm like God's messenger.

25:52And I get to walk into the room and be like, hey, Bill, Google is going to go from 100 % of the market share of search to 85 % in a four-year stretch, three to four-year stretch. And you'd be like, that's not going to happen. That'd be impossible. Okay? And by the way, it happened. It's already happening. It's already happening. It looks like they're going to be going through 5 % declines per year. And that could speed up. with all this investment. So I look at that as like, wow. You know, I think it's kind of a paradoxical debate. If you recognize that your core business is a long-term loser.

26:25In the environment that's coming. But it has had historically high returns on capital. Do you continue to milk out the high returns on capital as long as you can, knowing you're in declining business? Or do you reinvest as much of those returns on capital as quickly as you can to get into a lower return business in the long run, but it has more - Staying power. Yeah, it has more runway, okay? Yeah. And I think history argues that very few people are good at creating new businesses. Okay? And so you'd be better off just returning all the capital to your shareholders and letting them figure out who's got a new opportunity.

27:04But what they're trying to do is they're trying to elongate the runway on a different business. Yeah. Okay? And it's like, how easy was that for IBM? Okay? How easy is that going to be for Coca-Cola? Okay? So these entrepreneurial endeavors that come to be end up being more random than we think. Yeah. Well, it's funny you mentioned Coca-Cola because people that like the taste of Coca-Cola, that was their moat. it's funny Cole's mom and I I like Coke Zero and she likes Diet Coke Coke Zero's way better for the record and Coke Zero tastes way better Diet Coke's garbage no offense to Coke yeah Cherry Coke Zero's even better if you're wondering so so so we can't share she and I you get older you don't eat as much it's a picture of a marriage my friend so we we share food but we can't share the drink that we in order to wash it down with because she and she's a taster and i'm not a taster right uh i'm a i'm just a eater and a drinker but anyway so uh yeah so let me use this like and this is like from a prior time but like you'll you'll enjoy this and this comes to mind i don't know why um let's say you were in the municipal bond insurance business in the mid-2000s okay and just so everybody's aware municipal bond insurance has historically been used to provide protections to municipalities.

28:34They pay an insurance premium out. They get a lower cost of capital, all things equal. And the investors get the AAA rating of a municipality that might have been an A-rated municipality, but by having the insurance, they got a AAA rating. Correct. So historically, this was municipal insurance. They eventually got into other corporate underwriting and things that they should never have. Should never have gotten involved. Okay. Now, whether or not they got into that business, interest rates ended up going really low. and so at low rates the value of bond insurance is very small because your interest savings is so small yeah okay and so just think they walk in like hey we got a great new business we can go into commercial underwriting and then we can find these things called synthetic cdo's that we can underwrite too and we think they're all triple a paper okay and it's funny to think about that but the truth is you walk forward and the bond insurance had a great place at one time in society real sweet spot real sweet spot they got paid for not taking as much risk they and then facilitated the the it was good for investors it was good for the municipalities and they were just the middleman that caused that to happen correct but looking back i would say you know based on the cost of capital and access to capital today and how many banks you can go on to write with and all these things it just might not be that needed no it's and so it's like you know so i think about like the core business got ruined even though they had these side businesses they can go And I'm not saying it's perfectly analogous, but the point being that your original core business is often your most successful and you have trouble ever repeating that.

Read the full transcript

30:07And so I reaffirmed myself a couple of days ago. My talk's going to be on the eight criteria for the Oasis. What's the first criteria? Meet an economic need, right? I mean, that just sounds so ridiculously simple that how could that be an important part of a list of eight things you're looking for in a company? Well, the answer is because so much money is invested in things that don't meet an economic need. Well, that's your point. we've been looking you know a stock that we've looked at we haven't done anything on obviously but um is it's been nike i i feel the same way i've always wanted to own nike at the right price well it's a it's a friggin mint they sell air force ones they they sell air maxes they sell jordans um and they absolutely dunk lows and those are shoes that have not gotten new in the last like 20 years and they don't have to get new i'll still buy them i'll still pay 100 bucks a shoe or whatever and it's an incredible business for that now here's the catch uh that was the original core business was making these shoes yeah and what they go into well they went into all kinds of the product particularly apparel okay now uh have other groups been very successful at apparel yes to a certain extent uh under armor had a good run in apparel adidas okay yeah uh lululemon has been an incredible apparel business.

31:29And now you got Viore and Aloe, okay? Okay, so what was more valuable to Nike? The core business or apparel? And I would say, I'm an addicted customer. I'll buy those shoes. They could raise price twice as much and also buy them. Versus like, do I really care about the apparel business when I go to be a customer? It's a different business. So, you know, I think when capital markets do really well for businesses, everyone's like, I can do anything. And I'm, you know, I can be all things to all people. I'm Rick James. And the problem is it's really tough to be all things to all people. And, you know, just because you had one good idea doesn't mean you're going to have two good ideas.

32:10And another reason that we love thinking about Nike is in 1983, Drexel Burnham brought a closed-end investment called the Z7 Fund Public with$25 million of the$100 million in capital coming from Sir John Templeton. Yep. And the guy involved, Barry Ziskin, had seven criteria for common stock selection. And it was quite an effective list that he had there. And his first big stock that fit his seven criteria was Nike. So they raised$100 million. He bought a 6 % position in 15 stocks. and then held 10 million of it in cash for future purchases. And if he would have just sat still with those original stocks, Nike, of course, maybe, what, six, seven years ago, would have caused the whole thing to be a massive success, kind of a Berkshire Hathaway-esque success because how much Nike went up before they had their problems.

33:22And the answer was he had one faulty criteria of his seven criteria. He wanted to buy a stock like Nike at 10 times earnings in 1983, but if it got to 20 times earnings, he was going to sell it automatically. Okay. So he broke one of our favorite rules, which is you have to hold winners to a fault. And so anyway, so Nike has something to do with our eight criteria for common stock selection because us having an eight criteria was premised on the fact that this guy had seven criteria, earned John Templeton's personal investment with it, who, you know, Templeton was maybe one of the three or four greatest minds in our industry, probably right behind Buffett, I would say, Buffett Munger in terms of all timers.

34:13And so he had this stamp of approval and then, And Nike could have made him rich. And so, of course, Cole and I are interested in finding out whether that could be true in the future. Yeah, and the reason, you know, and again, I think about it like, why do we think that's so befuddling for someone to go into a side business? Well, if you look at the free cash of Nike relative to the capital of the company, it's a very low return business today. And it's like, well, if you don't have to market to me a shoe and I'll buy it and you can raise price, you should run really high returns on capital. It's so funny you brought this topic up.

34:47I'm sitting at church yesterday, and when I was in Atlanta, I forgot to take a pair of walking shoes to get exercise in the morning because the pool was pretty crummy where we were. Sure. So I walked over to one of our Simon Malls. Is that called Buckhead? Is that where we were in Atlanta? Buckhead, yeah. Buckhead. And I went into the shoe store and they had these white with black stripe Adidas, just exactly the ones that I bought when I was like 16 years old, my first pair of Adidas. And so I bought them and I love them. I've been wearing them now. But how much marketing did that require? None.

35:27So I'm in church and I look diagonally and here's a guy similar age to me sitting over there. I had my shoes on because I was on my way to the football game, the Seahawks Cardinal game. And I had mine on and he had his on. I thought, boy, that's nostalgia. I mean, we bought that out of nostalgia. And that's – how much did that cost? Yeah. Well, I think the other thing too is like kind of put a bow on this question. I think if there's anything the move in these stocks whether it be to the downside or their recent bounce they've had is you just can't overpay for businesses I mean it's like we were just discussing Nike I think Nike's down 70-80 % and taken what was this incredible run for a decade plus and made it a long term loser within 18 months and some of the other software companies have had similar problems They've effectively wiped out years and years of built-up gains.

36:30And so I think it just proved the idea that you can take an incredible story and five years later, you can completely change. We were talking about municipal bond insurance. That's a business that never recovered. I'd like to add one thing to that. As time goes on here now, of course, people are writing a lot of reflective stuff about Munger and, of course, Warren Buffett. And really, if you go back and look at his track record, it's the things that he bought when markets were terrible. Okay. So one of our challenges is, okay, are we going to come up with a lot of attractive new ideas right now when markets are high like they are?

37:15or is it much more likely that the next time the market's terrible for a couple of years and we have a 40 or 50 percent two-year bear market is that going to be the next time that you get lots of good new ideas and i i think that is that is the case see i i disagree i i believe in fishing where the fish are i don't got to tell the fish where to be and i can't predict where they're going to be but it's like you know i think the common question we get on that is like gosh you know you guys own a lot of energy and it's like yeah well it's where the fish are yeah that's where the fish are that's what the fish are yeah and and if someone says you know what's what do you guys think your big edge or your investors big edge in that spaces it's really simple there's three to four percent of most indices in the world that own it no one cares no one cares everybody hates it so the the indices can't fish where the fish are we can well that's kind of in agreement with what I was saying.

38:08In that particular case, two men attempted to become president of the United States and they failed and they thought, well, how could we get as much power as the president of the United States? And they started an environmental religious movement that ended up being called - Yeah, but that has little to do with today. Most people, the ESG thing is small. It's 5 % of the market. No, no, no. My point is, My point is when the Saudis took the price of oil to zero on April 1st of 2020 coincided with the height of the popularity. So the psychological factor was maximized. The worst economic thing that could possibly happen to oil happened at the same time that these people put the maximum amount of negative psychological pressure on the industry simultaneous to that.

39:04that was six years ago that is a very small thing today I think that was a good they did a good job of branding the downfall six years ago they branded it well they're like oh it's because they're bad companies and they're ruining our world and all that stuff because we're all going to die and humanity's going to fall off a cliff and all the great Malthusian things but I think they branded it better than anybody else what I find interesting is like, you know, I mean, software is being eaten by the world. No one's really branding that. Okay. But they're kind of questioning that not dissimilar to, to your point in the big declines of oil between, uh, you know, call it 15 and 19.

39:48You know, those, those questions are out there. We hope you're enjoying the podcast. You know, we work hard putting together this show, but we work even harder for our investors at Smead Capital Management. At Smead, we believe in discipline investing, which is why the Smead funds have a proven track record of long-term outperformance. If you're an investor who plays the long game and want to invest in wonderful companies to build wealth, we invite you to visit SmeadCap.com. Past performance is not indicative of future results. Investing involves risks, including loss of principle. Please refer to the prospectus for important information about the investment company, including objectives, risks, charges, and expenses.

40:26Read and consider it carefully before investing. Smead funds distributed by Smead funds distributors, LLC, not affiliated. I want to pivot because I know we talked about this earlier. I'm probably going to write on this and talk about this more because I think it's a really interesting question because it gets to kind of like the whole, how do you value anything? How do we look at the 10-year treasury rate as it's climbed to 5 %? Like what's your take? What are things you think about? How do we look at the price of money 10 years out? That is so funny that you asked me that question. Because we've known that kind of the average price of the 10-year treasury, I had been lecturing six years ago, eight years ago, that we would gravitate back to the mean of about 5.5%.

41:18Correct, yep. 5 % to 5.5 % is pretty normal for what the 10-year treasury has earned over a course of, say, the modern last 50 years or 60 years. Okay. So therefore, when the rates were low, I remember I'd go around and try to tell people, at some point, these are going to normalize. At some point, these are going to normalize. And it went so long without normalizing that people began to think that 2 % or 3 % was normal, which is terrible compensation for putting your money out. I don't care how well it's guaranteed. That's terrible compensation. But here's what's odd. Anyone with any logic or sensible nature would have looked at the equity risk premium as we went from 1 % interest rates back to 5 % and think that there would have been a condensation of pricing.

42:17In other words, that people wouldn't be as willing to pay for unknown returns in the future as they are right now. Sure. That is the craziest part. Now, on top of that, the most successful companies of the last 10 to 15 years are borrowing money like drunken sailors on leave to fight a battle that they don't even know is worth winning or not. and that isn't dissuading the people from taking equity risk. Yeah, I was trying to think about, let's just say on the balance sheet. So I was just in Ireland recently and Ireland, part of Ireland's economy was literally made to hold money market funds for tech companies.

42:56It was like, how do we back our way into a killer business that we can make money and it doesn't require much investment? And Ireland successfully done that. So I was trying to think about this. I think there's a half a trillion dollars in cash or cash-like investments or some form of risk-free yield that was sitting on the balance sheet of these large tech companies, not to mention what they were regularly buying in excess cash that would accrue during the year. So I don't know, let's just call it for a half a trillion dollars where you're the treasury. In any auction, you're going to do short-term T-bills, six months, month, one year, et cetera, you just lost a pretty valuable regular cash buyer.

43:41And by the way, the largest corporate buyers in the world at some level. Outside of, say, non-insurance, outside insurance companies. For the last five to 10 years, no question. Of non-financial entities, one of the largest buyers, okay? And so, you know, on the margin changes everything. So when I hear people say, gosh, you know, the 5 % of the 10-year is so high. Gosh, our government is just spending money so stupidly. It's like, they've been doing that for six years. Why is that a new conversation? 60. In the last six years, we've been running 67 % GDP deficits. It's like, that hasn't changed.

44:19So it's like, that's not a very good thing to complain about. If you said, well, we have more disagreements with the Western world and our allies. Okay. I think that's fair. There's more disagreement, more possible volatility around things like tariffs. So I will, you know, the uncertainty always increases price. So great, that's maybe a valid argument. But I really look at, I look at the idea of like them as buyers. And then secondly, so it's like they're not demanding treasury-like products. And on the flip side, they're out in the open market trying to raise capital. At credit ratings as close to treasuries as any corporations get.

44:57Correct, with spread. With spread. And they're paying more than a AAA rated price because everybody's trying to do it at the same time. Well, correct. So let's say they're paying 200 basis points over treasury or more, but implicitly, and here's the catch, and this gets back to my railroad thing I mentioned. I don't care what anyone tells me, implicitly, I think people think it's risk-free. Yeah. If you're building a data center and ultimately Microsoft's backing that at some level, you think of it as risk-free. They would never do anything to harm the parties there. And it's like, but let's stop the tape and ask a real quick question, everyone.

45:36Why do they not want to put it on their own balance sheet? Because it's not risk-free. Because it's not risk-free. Okay. And I think that's the part. And if you sit at the table, Cole, and you don't know who the sucker is. You're the sucker. You're the sucker. Well, yeah, but so let me add one more thing, you know, and that's what I'm trying to think about too, is, you know, historically speaking, the dollar tends to peak around our equity markets, and then falls off. So we had a peak in 2000, the equity markets 2002 was the top of the dollar. Within six years, as you joked often, Giselle was out asking for euros in lieu of dollars, which was the low of the dollar.

46:12And so I think along with the tariff discussion, I think the question is like, well, lunch is out on what the dollar is going to do. And because it might not be – because we're in a fractured dollar world today, it might not be as risk-free from a currency perspective as it was. So I think it's kind of like you have the mosaic of the treasury markets, but you've got this bull market in equities, and the biggest companies, the bull market in equities, are borrowing money off balance sheet left and right. And so now - And separate from that subject,

46:48the soon already retired or soon to be retired masses who are the largest common stock owners, 55 to 80 year old Americans are the largest common stockholders in the world. Their future is completely tied up in the equity of those companies because 40 to 45 % of the S &P is in 20 stocks, including those companies that formerly were massive producers of owner earnings, free cashflow minus capital spending and equity compensation for the employees. And now they're borrowing money like drunken sailors on leave. Yeah, and it's kind of like back in, or just say for a middle-class family, typically their largest asset is their home, okay?

47:34And so if you die with a home that you own outright, there's no taxes due. We used to just have folks like Broadway Joe show up on TV and teach you how to do a reverse mortgage on that house. So you didn't pay any taxes until you're dead. Nowadays for wealthy people, that's middle class. The wealthy way to do this is be like, hey, Bill, here's the deal. I know you have all these appreciated stocks. Let's not sell those now because you'd have to pay taxes if you do it now. so we'll set you up on a line of credit and you can just borrow off that it's a rich man's reverse mortgage but if you die you get stepped up basis on the stocks which means what you paid in interest cost was in lieu of the tax bill way better than the tax bill and so the question though is we're all going to die and the debt's got to get paid off and what's going to get sold and so I think a lot about that is like we're forestalling the selling but to your point age group wise there's gotta be selling oh and here's what the beauty of it is that a couple things in our society right now will get righted simultaneously okay the first thing is that people are waiting a lot later to get married and a lot later to have kids okay and you could make an argument that some of that comes from to how expensive it is to buy a house and so forth.

49:07But the bottom line is most human beings are much more likely to build a large amount of net worth by taking out a 30-year mortgage, honoring it, making those payments for 30 years, and ending up with a sizable asset that caused them to, for Joe and Amos to try to convince them to do a reverse mortgage. At a later age. At a later age. Whereas, because of how spectacularly the stock market has done in the last 15 years, while those interest rates went to almost nothing, there has been no reason for people to focus on that other way of building wealth. Sure. And young people have no special reason to focus on that prior way of building worth.

49:57And therefore, that way of building worth is likely to dramatically outperform the other way. Well, I agree. There was a thing that came out the other day where it said, and I can't remember who quoted this, but they said that Gen Zers look at sports betting as part of their financial plan. and it's like are we shocked that's going on while they're i'll call it their parents or maybe their grandparents generation is way over owning stocks compared to the past way over owning stocks and owning the most aggressive stocks right in in a way that they've never owned the most aggressive stocks before which kind of brings us back to the question it's like okay gun to your head would you rather own the s &p 500 right now for 10 years or would you rather own the 10-year treasury at 5%.

50:48Oh, I'd rather own the 5 % treasury for 10 years than own the S &P 500 index. But here's what I love. Every time I ask a stock picker that generic question, they all tell me they'd rather own the S &P. Because stocks for the long run, right? Like the cult of stocks is going to die. It's going to die. And people are going to believe in risk-free. Yeah, yeah. Oh, yeah. You got to get religion once every 15 to 20 years. And the reason for that is the decline in 2020 only lasts 60 days, and the bear market in 22 only lasted about 13, 14 months. It takes two years, 40, 50 % to change people's attitudes.

51:34Or just durational. Because at 10 % return, if 73, 74 wipes out 50%, it's going to take you six years of 10 % returns to get back to where you were. Yeah. Okay. And the problem is you have to clean the system every once in a while. Yeah. We have not cleaned. So we haven't cleaned the system. It's got a set of beliefs in place. It's got a huge cult with lots of lead speakers representing the cult. You can get Josh's stocks every day if you want them. Or the other one I heard the other day, this is mind-blowing. I think it was the median single stock ETF. The median single stock ETF has lost investors 38%.

52:23The median. Yeah. Okay? Yeah. And I ran into a gentleman out at an event and he mentioned he runs a prime broker. And he said that all those single stock shops or ETF shops are his big customers. And I thought, well, that's going wonderful for you. It's just not going well for anyone. I just got back from the future proof thing, which was like 5 ,000 people in our industry on the beach in Huntington Beach. And there were just a myriad of companies trying to make money from the mania right now. I mean, it was just like an orgy of maniacal ways. And I like the companies that like the custodians or the ones that, you know, they own the bar.

53:15They own the bar. They just want the drunks to come by and they don't care if they get in their car and drive home when they get done. They don't care what the investment outcomes are. They just want to give all these people, whether it be Bitcoin. As has been said before, Wall Street might have an incentive to sell something, but you might not have an incentive to buy something. One other thing, too, in Newton's third law, I would argue this. For every action, there's an equal and an opposite reaction. So I'd rather be a 10-year treasury. Shoot, I'd rather be a mortgage-backed security in the next five years than I'd rather be the S &P 500.

53:57Yeah, that's right. Because it's like the old story of you and your buddy are out in the woods and you come on a bear and you start running and you look at your buddy and be like, we got to outrun the bear. And what do you say to your buddy? Uh-uh, just got to outrun you. Just got to outrun you. Just got to outrun you. you just got to outrun the S &P. Yeah. If you're a mortgage-backed security. And from a historical standpoint, you could try almost every mathematical equation that's out there for valuing markets, and you can't find a single one that doesn't say that 10 years from now, the S &P is going to be lower than it is today.

54:35In our opinion. In our opinion. But to Bill's point, it doesn't mean when you don't run into the average advice, they're not going to tell you that they want you to be long. equities in a magnanimous way. Well, and most of the advisors that we talk to and interface with, they tell us that if a client, a 50 to 80-year-old American couple or individual that has been involved in the market, has done asset allocation, if they sell part of their S &P 500 position, the customer will fire the advisor. Yep. Yep. That's career risk. And John Neff said, if the client would fire you if you sell a stock, you should sell the stock.

55:21Yeah. Bill, thanks for joining me to share with our podcast listeners what is on the Smead book list. For our listeners, if you have a great book that you'd like to recommend, email podcast at SmeadCap.com. That's podcast at SmeadCap.com. You can also reach us on X. Our handle is at SmeadCap. We will give you a shout out next quarter when we do this again. Thank you for joining us for the Smead book list on A Book With Legs podcast. We look forward to the next episode. Thank you for listening to A Book With Legs, a podcast brought to you by Smead Capital Management. The material provided in this podcast is for informational use only and should not be construed as investment advice.

56:01You can learn more about Smead Capital Management and its products at SmeadCap.com or by calling your financial advisor. You

From the publisher

In this episode of A Book with Legs, Cole Smead, CEO and Portfolio Manager at Smead Capital Management, is joined by Chairman and Chief Investment Officer Bill Smead for the firm’s quarterly book list.

Cole and Bill walk through what they have recently finished, what they are reading now, and what is on deck. Recent titles include David Williams’s “The William E. Boeing Story”, Liaquat Ahamed’s “1873”, Ken Rogoff’s “Our Dollar, Your Problem”, Adrian Wooldridge’s “The Revolutionary Center”, Bryan Burrough’s “The Gunfighters”, and Erwin Chemerinsky and Howard Gillman’s “Campus Speech and Academic Freedom”. Currently in progress are Lydia Towns’s “In Search of Trade and Fortune”, George Orwell’s “1984”, and A. W. Tozer’s “God’s Pursuit of Man”.

The conversation uses those books as mental models, including comparing today's AI enthusiasm with the railroad boom and the panics of 1873 and 1893. In the second half, they turn to the firm’s eight criteria and the market: Nike’s core shoe business versus apparel, the 10-year Treasury back near 5 percent, and a gun-to-the-head choice between that Treasury and the S&P 500 over the next decade. Tozer’s reminder from Ecclesiastes 12:12 that “of making many books there is no end, and much study is a weariness of the flesh” hangs over the book list episode itself.

If you have a book to recommend for a future list, email podcast@smeadcap.com or reach the firm on X at @smeadcap.

Sign up to be notified about new episodes: https://hubs.ly/Q0452V800

More from A Book with Legs

All 102 episodes
The Smead Book List - Fall Book List 2026A Book with Legs · 56 min
Listen in VO