In short
Episode topic: Kristin Cavallari discusses authenticity, resilience, and how building Uncommon James gave her financial independence and confidence to leave her marriage, plus her mindset about money, freedom, and balancing motherhood with multiple ventures.
Guest backgrounds
Kristin Cavallari is known from Laguna Beach at age 17, later starring on The Hills. She’s a mother of three, a divorcee, a podcaster, and founder/CEO of Uncommon James. She also runs health-focused projects including cookbooks and is launching True Bakes and a protein sparkling juice called Fizzin.
Key claims
Authenticity is her “through line” across entertainment, business, and public scrutiny. She says she stopped caring what others think in her 30s/near 40s. Her mantra is “I am whole,” shaped by insecurity and her father’s impact. She links money to freedom and choice, and teaches her kids to earn what they want. She credits Uncommon James success for confidence to leave her marriage.
Notable examples
She launched Uncommon James with $50,000 (from buying out her jewelry line partner), shipping from her house with minimal help. She hired a C-suite team during COVID (May 2020) and describes divorce timing around the pandemic. She co-parents with her ex and keeps work from spilling into family.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOExploring Authenticity
1:02 to 1:16
Kristin discusses the importance of authenticity throughout her life and career.
“I'm Serena Williams, and I'm healthier on Rho.”
Exploring Authenticity
1:33 to 2:24
Kristin discusses the importance of authenticity throughout her life and career.
“I honestly, when I think about you and I've been thinking about you nonstop for the last couple days.”
Releasing Public Opinion
2:24 to 4:25
Kristin shares her journey to understanding public perception and its impact.
“The one through line, probably authenticity.”
Building Resilience through Challenges
4:25 to 6:00
Kristin reflects on her past struggles and how they shaped her resilience.
“rather than what other people's opinions are going to be.”
Navigating Fame and Identity
6:00 to 9:20
A discussion on Kristin's experience with fame and how it influenced her identity.
“We have literally been watching you since you were 17 years old.”
Spiritual Growth Journey
9:20 to 12:55
Kristin talks about her spiritual journey and its impact on her life.
“I would say no, only because that's never been a conscious thought or decision for me.”
Finding Meaning in Life's Challenges
12:55 to 14:00
Kristin and Emma discuss the importance of seeking meaning in life's difficulties.
“Like, even as you say, like, I have a mantra, like I never think about you and put you like as a, like a super spiritual person.”
Finding Peace Through Spirituality
14:00 to 15:58
Kristin discusses how spirituality provides her guidance and peace in difficult times.
“And And that's given me so much peace and really, I don't know.”
The Journey of Uncommon James
16:04 to 22:24
Kristin shares her entrepreneurial journey launching Uncommon James from the ground up.
“I'm so interested to talk to you about Uncommon, James, because I don't know if you remember, I met you for the first time, I don't know if it was like three or four years ago.”
Balancing Business and Family Life
22:24 to 26:04
Kristin talks about managing her business alongside her responsibilities as a mother.
“I just had this fire in me to prove to everybody that I could make it in the branding world.”
Show all 26 chapters
Expanding Horizons: Future Plans
26:04 to 28:00
Kristin outlines her plans for future ventures, including new product launches.
“And so having an element of flexibility, of not being answerable to shareholders, of making the decisions, of you deciding if and what and when and how is, you know, that's the thing.”
Kristin's Business Ventures and Health Focus
28:00 to 30:00
Kristin discusses her various business ventures, including a new juice and baking mixes, emphasizing her passion for health.
“So luckily I have a studio in my house, which is incredible.”
The Motivation Behind Her Work
30:00 to 31:35
Kristin explores her motivations for multiple projects, including financial independence and creativity.
“to be really accessible for moms, that specifically for moms, where it's easy to actually get some nutrition in your kids without it becoming this huge battle.”
Lessons from Past Financial Experiences
31:35 to 33:10
Kristin shares her experiences with money, including lending to her father and the lessons learned about financial boundaries.
“And so I've always wanted the option to stay or leave.”
Teaching Kids About Money
33:10 to 35:05
She discusses her philosophy on teaching her children about money, emphasizing hard work and value.
“In terms of like how you think about teaching your kids about money, is that even something that you're thinking about?”
Financial Planning and Independence
35:05 to 37:10
Kristin explains how she approaches financial planning and the importance of having a financial advisor.
“But yeah, I mean, I know how much my, I know, I know I have a guarantee for my podcast and then I can, of course, make more.”
Navigating Divorce and Financial Independence
37:10 to 39:10
She shares experiences during her divorce and how it impacted her financial independence.
“I didn't get anything, which I'm so happy about now, but I don't get any money from my ex-husband.”
Balancing Business and Family Life
39:10 to 42:00
Kristin discusses balancing her growing business with motherhood and the trade-offs she's made.
“like right before my divorce, during my divorce, or I guess I should say right before, I felt just so overwhelmed with everything.”
Balancing Motherhood and Business
42:00 to 45:20
Learn about Kristin's approach to prioritizing her kids while managing her business.
“I would love to sit here and tell you Uncommon James is a$100 million company and it's not.”
Outsourcing and Company Structure
45:20 to 49:51
Kristin discusses her decision to outsource and recent changes in her company structure.
“I mean, we're in summer break, but right before my boys are playing basketball, my daughter's playing volleyball.”
Evaluating Business Growth and Changes
50:02 to 56:00
Kristin reflects on her business journey, growth challenges, and the emotional side of decision-making.
“I love that you're talking about this because I do think there comes a period in any company, I've had this, certainly at Good American, but in other businesses where you look around and you go, what happened?”
Redefining Success Beyond Numbers
56:00 to 56:40
Discover how success can be measured beyond financial giants.
“we're living in this society now where unless you're a$250 million business, it's like you're not successful.”
Reflections on a Public Life
56:41 to 57:28
Explore Kristin's journey and the lessons learned over her career.
“You've, you know, again, you've lived your life in this very open way.”
Cherishing Family Time
57:29 to 58:38
Kristin shares the importance of family and aspirations for the future.
“I've gotten to do really cool, amazing things, meet incredible people.”
Healthy Habits and Routines
58:39 to 1:00:06
Learn about Kristin's health routines and practices for wellness.
“I'm going to take you to some rapid fire.”
Lessons from the Past
1:00:07 to 1:01:46
Kristin shares vital life lessons she wishes she had known earlier.
“Actually, this is very sweet and heartfelt.”
Transcript
Automatic transcript. May contain errors.0:09Today, I'm having a conversation with Kristin Cavallari. Most people first met Kristin when she was 17 years old on Laguna Beach, but since then she's been a reality star, a mother, a divorcee, a podcaster, and someone who has had almost every chapter of her life watched and judged in public. But what I find so interesting about Christine is not the public narrative around her. It's what she quietly built beneath it. Today, she's the founder and CEO of Uncommon James, a business she started with$50 ,000 without a big team or a perfect plan, but a very clear understanding of her customer. We talk about building that company while raising three young kids, why its success gave her the confidence to leave a marriage that no longer fit, and the mindset that shapes the way she thinks about money, freedom, and work.
0:56Here's Kristin Cavallari.
1:02I'm Serena Williams, and I'm healthier on Rho. I've lost 34 pounds in a year with GLP-1's diet and exercise. On Rho, you can access GLP-1 options, including the first FDA-approved GLP-1 pill for weight loss. Go to roe.co slash journey to see if you qualify. 14 to 20 % average weight loss in one year in non-diabetics with obesity or overweight with a weight-related medical condition versus 2.2 % to 3.1 % in placebo R. Rx only. To stay informed about serious side effects, go to roe.co slash safety.
1:36Kristen Cavallari, welcome to Aspire. Thank you. I'm excited to be here. I'm so happy to have you here. I honestly, when I think about you and I've been thinking about you nonstop for the last couple days. Like I just said to you, I feel like you've always been on a screen in my life, my entire life, which can't be true because I'm much older than you. But I feel like you've just lived such a big life. There's like, you know, you as a teenage reality star, you as an adult reality star, there is you as the businesswoman, as the mother, as the divorcee, as the podcaster, you've just done so much.
2:11And what I want to ask you is like almost what is the, what is the through line, what is the one thing that has never changed in your life throughout all the stages that you've been in? Wow. I love that question. We're just starting off strong. Okay. Wow. The one through line, probably authenticity. And I really credit that to having a lasting career. I think when I, you know, got in the entertainment world on Laguna Beach when I was 17, I was authentic then without even realizing it. I think it wasn't a conscious decision. I just have only ever known to be myself, to fully be myself. And that's lasted throughout well into adulthood.
2:49And now I'm 39 years old and I can sit here today and still tell you, I've always been authentic. Everything I've done, it's because I've wanted to. And, you know, even launching businesses, brand deals, the podcast, like anything I've ever done, it has to be something that I fully encompass and I'm fully on board with and excited about. And I think that the audience can tell through all of that. 100%. I think it really shows. I heard you say recently that this is the first time in your life where you literally don't give a shit what anyone thinks, which I love that for you. After 20 years of public opinion, what do you think has changed?
3:25I think it's a combination of growing up, maturing. I think when you get into your 30s and now that I'm almost in my 40s, I think you start to understand what's important in life and people's perception of you. When you can finally understand it actually has nothing to do with you, I think that's a really beautiful place to be. And I mean, listen, I've dealt with public opinion since I was 17. And I think at the time that was really hard. And I used to go into the chat rooms and read what people were saying. This is before social media, where now people have a direct line of communication. And it's kind of hard to avoid.
3:58But I think when your life becomes so much bigger and I've got kids and I've got the business and I've got beautiful friendships, who cares what, you know, Jane and Montana thinks of me? I mean, at the end of the day, it doesn't matter. And I really do fully understand now that her opinion of me has nothing to do with me. It says more about her than it does about me. And that goes for everybody. And so I think when you can really start to understand that and embody it, it's very freeing and it makes you be able to move throughout your life how you want to, rather than what other people's opinions are going to be.
4:31I completely agree with that. And I think that what I see with you is that you've built a ton of resilience and people often ask, Like, where does that come from? And I always think that resilience comes through going through so much and coming out at the other end. And you have been through a lot. You've done, and we're going to talk today about all of the successful things that you've done and this beautiful business that you've built. You've also done a lot of things that haven't worked. And I guess I'm trying to really understand how you just keep everything going. What allows you to keep going?
5:02Yeah, I would say I am definitely resilient. And that started in childhood. I mean, and I think you understand that more than anybody. That's not something that all of a sudden when you're 18 and on TV, you develop that. That started just from parents, divorce, stepfamilies, different things that happened in my early life. And I learned at an early age also if I wanted something, I was going to have to do it myself. And so that has carried me through. And even when I got on TV, I was always a new girl. I moved around a lot. And so I was always forced into these new situations. where it was sink or swim.
5:39And I knew how to swim. I was always really good at that. And that has carried through. And I think that's really helped me as a business owner. And I think being in the entertainment world too, you have to learn how to be resilient. You get told no every single day, pretty much. And you can't let that stop you. You have to brush it off. You have to pick yourself back up and keep going. Yeah, I mean, it feels like you've done that so much. We have literally been watching you since you were 17 years old. And it's so funny because I feel like there has been this narrative that's followed you around for 20 fucking years.
6:12What would you say that narrative is, Emma? Well, I just don't know. I'm going to let you talk about that. But it's so interesting, right? Because even as we fuck around and do TikToks, it's like there are these things that everybody assumes that they know about you. Yeah. And I just wonder, what is the thing that you know about yourself? What have you learned about yourself having gone through all of these years of public scrutiny and people thinking that they know you? way more than they actually do? Well, first of all, I know that the public perception about me is not fact. And I think I had to really wrap my head around that because it's an interesting thing getting on TV at 17 years old overnight, my life completely changed and people knew who I was.
6:55And all of a sudden paparazzi is following me everywhere and I'm on the cover of every tabloid. How quickly did that happen to you? I mean, it happened fast. So I was a junior in high school when we started filming. It aired my senior year. So in a way, I will say that first year, I was still able to sort of be in this bubble in Laguna Beach, still going to high school. The only difference was I would literally be in class and MTV would call me and be like, Hey, we need you to get on a plane and be on TRL tomorrow. And I'd be like, Oh my God. It was so crazy in my life. And then I graduated high school.
7:25I moved up to LA and I started pursuing this career in entertainment. But I mean, I never got to have your typical, you know, college experience or like those eight, ages like 18 to 23, those formative years, I was on TV and people knew who I was. Every move was being followed. And so that was, that was interesting. And I think those years, no one really knows who they are, right? You're still figuring it out. And I think for me, it was, it was weird because the public had this opinion about me. And I remember being like, I really, I don't know who I am, but I don't think I'm that girl, but I think in a lot of ways, what it did do was it made me take a hard look in the mirror and be like, I definitely know I don't want to be that girl.
8:08So it really did make me grow up. And I just, I remember one time I, um, I met with a producer and he said, my best advice for you is to meet as many people as possible because I was so different than how I was portrayed on the show. Because he saw that in you and he was like, you need to get around. Yeah. He's like, you need to get in front of as many people as possible so that people can see that you're not this girl. And so it was just an interesting time of trying to figure out who I was aside from public perception. But I think trying to almost disassociate from public perception was important for my own mental health and my own maturity and just trying to grow into the woman that I ultimately wanted to become.
8:46But you were so young. Did you ever find yourself like playing into the character? Was there any part of it to you that was actually quite, because you were getting so much attention. I can imagine that being like quite alluring in some ways. Well, Oh, on camera, absolutely. So I took a break between Laguna Beach and the Hills. But when I joined the Hills, I remember saying to them, listen, I know the character you want me to play. I'm all for it. I mean, and it is fun playing the villain. You know, I got to live it up. And I knew at that moment, it would be easier for me to lean into it than try to fight it because ultimately these producers are going to get what they want anyways.
9:19So I may as well be on board and have a good time with it. Totally. Do you think that growing up in front of the cameras actually gave you like an advantage to, I almost mean like when it comes to like understanding the dynamics, the part you have to play, what the audience or a customer wants, like was any of it actually quite informative to you as you've moved into becoming like more of your own business? Oh, that's a good question. That's interesting. I've actually never thought of that. I would say no, only because that's never been a conscious thought or decision for me. Again, I think it goes back to that authenticity piece of, I've never tried to put on a show, not even a show, but I've never tried to like be this character or this person, even as the founder of Uncommon James or on this, on a podcast or whatever it is.
10:05I've always just been myself. And it's just never even occurred to me to like carry that over into everyday life. I'm so glad to know, because I can imagine when you're, when you're so young and I've been in situations myself where something's expected of you. And so you kind of play into it. And sometimes it's hard to make that, you know, that almost like the distinction when you're there and you're playing a character and you're getting so much love for that. And then wait a minute, you've got to step into this like other side of your life. It must've been like a really, just like a really taxing time, I imagine.
10:37Yeah. I mean, I think, I think because I had a separate life, like I really think of the hills when I think of these types of situations, I had a very separate life. So I was dating off the show. I had friends that weren't on the show. So I was able to really look at the Hills as a job. You had some separation. And I think for my own sanity, that was really important because I remember when I first joined the Hills, there was a gray area with a lot of people. They didn't know it was real anymore, what was fake. And that scared the shit out of me, quite honestly. So I just knew I wanted to keep everything separate.
11:06And I think that ultimately saved me. No doubt it saved you. It's like a hundred percent. I wonder when you look back at your younger self, are they things that you've had to like unlearn to become the person and the woman that you are today? I would say most of that would be just work personally that I've had to do. I think when I look back at like 17 year old me, I was a mess and I was ultimately really insecure. And so like my biggest thing that I've had to learn over the last however many years is like a mantra that I used to tell myself is I am whole. I've had to learn that I am whole, just like we all are.
11:44We all are enough, but I have a narcissistic dad. And I think it really affected me. And I always felt like nothing was ever good enough. I was never enough. And that's ultimately been like my healing journey. And that carries over into business and to everything else that I'm doing. I think now where I am sitting in front of you, I can tell you I'm very much comfortable in my skin. I'm at peace. I'm happy. Do you feel whole? I do feel whole. And I think the difference too is in my early 20s, we'll say, I was working so hard and chasing all of these things that ultimately never fulfilled me. And I found my worth in my resume, where now it's very different.
12:27I actually feel like I'm good. Like I can almost kick back, but I do have that fire in me still, my Capricorn. Like I do love working and I get so much out of it, but it's a different sort of chase now that I find where now it's more just like, I know what I'm capable of. And there's so much more that I want to do with Uncommon James or whatever else it may be. Where before I was like chasing this open-ended thing that was never going to fulfill me. And it's never, could never be satisfied. I don't know. Maybe I'm just being like really narrow-minded when I think about you. Like, even as you say, like, I have a mantra, like I never think about you and put you like as a, like a super spiritual person.
13:04Is that a part of you that I've like completely missed? Like, where did you even learn to have a mantra? Who taught you that? Okay. So it's so funny because I've become so spiritual and I tried to do this whole spiritual thing on my podcast and it did not resonate with my audience. I'm like, you guys, come on. They wanted some tea. They were like, what? Let's go back to talking about dating. You can do it. It's fine. I actually am so interested because when you said that, I was like, really? She has a mantra? Oh my gosh. My spirituality, not to be, you know, cliche or cheesy, but it's really become everything for me.
13:36So what happened was my brother passed 10 years ago. I'm so sorry. Thank you. And that was what sort of like jump-started my spirituality and the journey that I've been on. And I think really when you lose someone, you start asking a lot of questions, right? And questions about life and what are we all doing here and where do they go when they die? And so it's been this evolution of it. And then I started doing hypnotherapy and I've just done a lot of work in the spiritual world. And And that's given me so much peace and really, I don't know. I just, I really look to spirituality now for guidance.
14:10And ultimately, I think what spirituality does for people, it allows us to trust ourselves and know that we are our own best compass. It's that gut feeling or whatever you want to call it. I just think it's your best guide in life. And I've really leaned on that a lot. I love that for you. I mean, it's so interesting because I think that we all need something like in times like, and again, it can just be a time when things get really difficult in your personal life, in your business life, but you always need something to go back and something to go home to. So I love that you've found that for yourself because, you know, you know more than anyone, like life will throw a pile of shit at you at some point.
14:49Exactly. And being able to say, okay, there's like, I'm that, you know, cliche where it's like, I think everything has a meaning and I'm always looking at it. Like, what's the lesson in this? It's like, okay, this sucks, No doubt. But what's the lesson in this? Sometimes the lesson doesn't come immediately, but you're like, I will find a lesson in this. Exactly. It can be hard. But I really do think ultimately there is a reason for everything and that has helped me in every facet of my life, whether it's romantic partners, you know, business, friends, kids, being a mom. I think it really, it's helped me a lot.
15:52We'll be right back. Let's jump. New purchase necessary. PGW Group. Void for prohibited by law. CTs and Zs. 21 Plus. Sponsored by Jumba Casino.
16:04I'm so interested to talk to you about Uncommon, James, because I don't know if you remember, I met you for the first time, I don't know if it was like three or four years ago. In New York. Yeah, we were in New York and we were both on a thing and you looked so gorgeous. You were in like, you know, fit and lovely and toned and in a good outfit. I was like, oh, she looks as good as she does on the telly. So nice. when someone's not a disappointment. And then you were so like cute and lovely. And I heard you speak. And if I'm, again, just being super honest because we were on a very serious like business type panel situation for a very serious client that we love.
16:37And you spoke so eloquently about your business and you spoke so thoughtfully. And again, very honestly. And I was really impressed. I was like, oh shit, she's like really doing her thing. And I really want you to talk just a little bit about Uncommon James because my audience is always, you know, they're the most entrepreneurial. They're the people that want to start things. And your start was really interesting because you had all of these opportunities. You were doing a deal here, a deal here, a bit of an endorsement, but you actually decided to go out and start on your own. And to this day, you're still a hundred percent self-funded.
17:13It's your company. You own it a hundred percent. But I'm interested to understand like A, what led you there and how all of the smaller opportunities that led to this, like how How did that actually inform the business that you've got today? Well, first of all, thank you. Okay, so I first, my first intro into the branding world was I had a shoe line with Chinese laundry who I loved. You know, I grew up wearing them and I'm really thankful for them to this day. And I had it for, I think, five, five and a half years. That's pretty good going. Yeah, it was substantial. You were selling some shoes.
17:43I was selling shoes, slinging shoes. And I learned so much with that experience. The biggest takeaway for me was that I know my girl. I know my customer. And the shoes that I felt so strongly about were always my top sellers. But because I was working with a team of people, a well-established company, they know what they're doing, they're the experts, I would bend sometimes and I would listen to what they wanted me to do. Those shoes never performed. So I got to see very quickly, I've got a really good handle on who my girl is. And that is invaluable, as you know. And so I, while I had final say, I sort of didn't, right?
18:20I was working with a team of people and I had this fire in me to prove to myself and everybody that I could really do a lot more in the branding world. And so, yeah, I decided to launch Uncommon James at the time. I was essentially a stay-at-home mom. I mean, I would pop into LA and do some hosting for E! How old were your kids at that point? Well, Sailor, my baby, she was only a year and a half when I launched Uncommon James. I mean, they were all little. Babies. Babies. But you had like babies. Yeah, yeah. They were all under five, essentially. Three under five. That's a fucking nightmare. But you know, because I was home all the time and I have always - But that's so hard.
18:53Like that's a crazy time to even have the headspace to think about doing something. That's just who I am though, is like I always have to be doing stuff. Like I'm not the kind of person that can sit on the couch and watch TV. I'm always like, there's so much more I could be doing. Like I just, I don't like downtime. I gotta be moving. I gotta be going. So I launched Uncommon James and I launched it in, you know, my house. It was pretty small potatoes at the time. And so I was able to do it. I had a girl who would come over and help me ship out boxes, but that was it. I'd always sort of toyed with going back to reality, but I wanted it to be on my terms and I wanted it to really serve me.
19:26I always knew, I always used to say, I can go back to reality in 20 years if I want, it'll always be there. So when I launched Uncommon James, I just thought this is a really good opportunity to go back to reality TV, show everything that it takes to launch a company, pull back the curtain, good and bad. and yeah, I pitched it to E and E was excited about it. So let's go. Let's go. Back to the beginning, right? Cause you actually launched the company with$50 ,000 of your own savings. Yeah. You had no team. It was just you. You were like shipping out of your own house. Talk to me about what that first year actually looked like.
19:57Well, so the$50 ,000 came because I had a jewelry line with one of my good friends at the time and she bought me out of the company with that$50 ,000. So I used that$50 ,000 to launch on Common James. Did you feel, I think that's, it's a really important part to think about because I'm assuming that you didn't just have lots of$50 ,000 hanging around and you're like loaded at that point. Yeah. Well, I mean, a risk for you, because again, I think some people find it very difficult to seemingly think about like putting a bunch of money into something that's unproven. Well, right. And how I sort of looked at it was it wasn't$50 ,000 coming out of my pocket, right?
20:34I mean, we had this jewelry line that wasn't doing well. I actually tried to buy her out of it. Again, thank God, one of the best things that's ever happened. She was able to get $50 ,000 to buy me out of it. So yes, I mean, to me, that was money that would be easy to start the company with because again, yes, it wasn't coming out of my pocket. With that 50 ,000, I think 20 went to the photography. I mean, a big chunk. You in the campaign? Yeah, I was. And I still use that same photographer to this day for every single campaign. Dennis Leopold, he's the best. That's so nice. He's the best. But I knew, I just, I mean, images are everything.
21:11Your content, your images, they really are what's conveying the feeling, the message, your whole aesthetic. And so I knew that I wanted to definitely put money behind that. Obviously product, which I think I launched with like eight or nine SKUs and ordered not, I mean, I probably, I don't remember exactly, maybe it was 500 per each SKU. Because I think that was a minimum at the time, which I probably would have done lower if I could have. and then I hired someone to create my website and that was it. I had no business plan. I didn't, I've never really taken a step back to think about anything.
21:44I'm someone who just goes off of gut instinct and if I have an idea, I just go and I execute it. So there was no like grand vision. I'm going to start a lifestyle empire. I'm going to be in these categories. It's going to, you know, eventually be bricks and mortar and a sort of, nothing. Literally nothing. I know my customer. I can sell shit. I'm me. I'm going. Literally, that's it. Wow. wow, that's just so crazy. I created our Instagram and I think the first, you know, nine photos were just the image, the vibe that I wanted to convey. And that was it. That was it. What was your ambition? Like, do you remember, if you go back to when you started, do you remember what you were trying to get to?
22:20Like, did you have a number? Did you, like, what was there? No, I had no number. I just knew I could do so much more than I was. I just had this fire in me to prove to everybody that I could make it in the branding world. Wow. And I think, again, because with Chinese laundry, I felt very limited. And then with the jewelry line that I had with my friend, it was called Emerald Dove at the time. I also felt really limited because she was involved in all of the operations. She was designing. Essentially, she was doing everything and I was just marketing. And I just, I didn't love it the way that I knew I could love it because I wasn't as involved.
22:52I'm also a bit of a control freak. So you wanted the involvement. You wanted to get like... To this day, I've always said, I'm the heartbeat of Uncommon James. The same way every founder is the heartbeat of their company. I've seen, because I've had Uncommon James for nine years, when I've tried to take a slight step back, it shows. And when I come back in guns a-blazing and I'm excited and I'm fired up, it shows. And everyone can feel that energy. And I just, yeah, because you know, at the end of the day, no one's going to care about your company as much as you do. And that's just the truth. No, but I mean, it really is the truth.
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23:29I'm interested to understand like what you actually learned about yourself as a founder, like when you were just like this one man band that you couldn't have learned any other way, like what actually happened to inform you and the type of leader and businesswoman that you would eventually become? The learning lessons for me have actually happened later. And I think, I think for me, one of the biggest things is because during COVID, I hired my whole C-suite team, you know, and I got some of the best people and I used recruiters and did the whole thing. And these are the experts. These are the people that have, you know, tons of experience.
24:05And I really felt like they know what's best and they do in a lot of ways. There's a lot that I can, that I can still learn. And especially with like, you know, warehouse functionality and some of these things, I don't really know what I'm doing, right? I'm going to, I'm going to lean on the experts for these things. But when it comes to anything, that's the heartbeat of the company, the marketing, the product, you know, anything customer facing, I have learned that actually, I don't think you need all of these years of experience to be an expert. I wouldn't say I'm an expert, but I would say I do know what's best for my company.
24:42And I think a lot of founders could probably attest to that just because someone has 30 years experience doesn't always mean that they have the answer. So I think you heard Jennifer Fisher say, if you can fund it yourself, don't take outside money. It must've been, I don't know if I was about to launch on Common James or right after I saw an interview that she did. And yeah, she said, if you can do it yourself, do it. And that for some reason just stuck with me. And have you ever even considered raising capital? Yeah, I have. And I do think there may come a time when we do. For me, there is so much more that I still want to do before I bring on an investor.
25:17To me, the reason to bring on an investor is to grow it, to sell it. Right. And I think really for us, what that would mean is open 75 stores. You know, stores are expensive and we continue to open stores. We're about to open Austin, but because it's just me putting money back into the company, it's slow and steady, you know, stores are expensive. And so that would be the reason why I just feel like I'm not quite there yet. Cause there's so much more I want to do still. Fair. No, listen. And I think it's so interesting to like have a business that is actually tracking and doing really well. And for you to be making the decisions and going at your own pace.
25:52That's the thing. It's really not having anyone to answer to is a dream come true for me. Right, well, especially also, I think at this point in your life, when you had three young children, like that's not all you're doing, right? It's not just about the business. And so having an element of flexibility, of not being answerable to shareholders, of making the decisions, of you deciding if and what and when and how is, you know, that's the thing. That's the thing. And it's not like I just have the kids and Uncommon James. I also, how I look at it is I've got two buckets. I've got my family bucket and my work bucket and work almost never spills over into family.
26:28But - And we're going to talk about that. We're going to talk, we'll talk about that. We're going to talk about that. But work, it's not just Uncommon James. I've got the podcast, I'm doing TV things. I've got, tell me, let's actually go through, like what is your professional life? You have the brand and there's a whole team and we're talking a hundred people all in. It's bricks and mortar, it's direct to consumer. and that is, and how much of your time are you like working on that brand every day? I go into the office every single Tuesday and I'm there all day and I'm going to start going, I think now twice a week.
27:00Got it. But I was in Cabo last week with my kids and we were just talking about this and I was up before them on the phone with general contractors for our Austin store and on emails and trying to do all the things, you know? So I am, I'm very much involved and my emails are outrageous, you know? It just sort of is what it is. What do you mean outrageous? it. They stress me out so much. That is the one thing I hate email so much. If I don't look at my phone, I'll come back and it's just, it's hundreds. So what happens on the other three days? So you're two days a week in the office. Yep. And the other three days, what does that look like?
27:30A lot of podcast work. So, and with my podcast, I have an incredible producer, but really I'm the one doing all the prep work. I'm of course, obviously taping the podcast. I do a first pass listen at it. And then I'm going through and approving all of the clips. I mean, I'm doing, I'm doing a lot of it. people don't realize how much work a podcast is. No, they don't. They do not realize. I definitely didn't. But I do think if you're really hands-on with it, and you have a partner, right? You're with Dear Media. Yes, yes. But you have a producer and you're hands-on and you're like in the studio.
28:02You're like doing that from home. So luckily I have a studio in my house, which is incredible. So I can just walk on out there. But yes, a lot of the times I am prepping because what I'll do is I'll come out to LA and I'll bank, you know, four or five, six podcasts. But yeah, it's a lot of prep work and then the past. But so it's podcast, it's Uncommon James. I just launched a new sparkling juice with protein called Fizzin. I love. I'm working on a - How much protein is in? I should have brought you one. You definitely should have. What was I thinking? It's actually rude not to. We'll send you guys some.
28:33I'm not the protein freak. Like every day I'm like, I'm at 125 grams. Okay, I got you. I can't eat a number of fucking things. You don't need chicken anymore. I'm like, I'm going to do some Fizzin. I'm sitting here with cottage cheese. It's like a cocoa. But I'm also working on, I'm launching a company called True Bakes and it's because I've got cookbooks. So some of my recipes, ready to bake baking mixes that you just add egg and oil or whatever to it. So you're doing the most. I'm doing the most. And why are you doing, like tell me what is it that drives you to doing all of these different things?
29:02Is it about the money? Is it about satisfying different parts of your creativity? Like I really want to understand, like why are you doing all of those things? Great, fair question. I get something different from all of them. My real passion is actually in the health world, I would say. I've had four books, but three of them are cookbooks and they're all very healthy. And when people come up to me on the street, this has happened more when my cookbooks came out, it's been a few years, but people would come up to me and say, I've started cooking how you cook and I've lost 20 pounds. It's like that for me is everything.
29:36And because I have three kids and I've always been so conscious about everything I'm putting in my body and used to be their bodies. Now that they're older, I can only control so much. But when I'm at home, you know, I'm cooking very healthy. And so these recipes that I'm doing for True Bakes, they all have a hidden added benefit. So like my zucchini almond butter blondies, they have zucchini in them. I have green banana muffins with spinach in them and you can't taste it. But so I just want all of this to be really accessible for moms, that specifically for moms, where it's easy to actually get some nutrition in your kids without it becoming this huge battle.
30:09Are you driven by money at all? Absolutely. I would be lying if I said it. I always have been, by the way, my whole life. And I think, so my parents got a divorce in third grade and my dad moved to California. My mom got remarried and we moved to Chicago. And my mom at the time wouldn't give me anything, anything. I remember one time I wanted a$40 pair of jeans and she wouldn't buy it for me. I mean, it drove me crazy at the time, but I'm so thankful now because it taught me that if I wanted something, I was going to have to work for it. I was going to have to make it happen myself. And then I moved to California my freshman year of high school and I moved in with my dad and it was a very different situation.
30:47My dad didn't throw money at me, but it was never an issue. If I wanted money, I could have money. And I didn't, for some reason, I didn't like it. I didn't want to take his money. So I went and got a job when I was 16 because I wanted to, not because I had to. And I remember that was interesting for my dad. My dad kind of brought that up. Like, why are you working? I've just never wanted to take money that wasn't mine. And I saw with my stepmom at the time, they had a very toxic dynamic around money. My dad used to have to give me money in an envelope. He would lie to her about it. And I just knew I never wanted to be in a relationship, an unhappy relationship or a toxic relationship because of money.
31:26To me, I knew at a young age, money was freedom. Money gives you choices. And especially as a woman, I just think it's so important. And so I've always wanted the option to stay or leave.
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32:17Have you had unfortunate money experiences in your life? I'm just thinking you were famous, like so young and had so much more money than like a probably a regular 20 year old would have access to. Well, my dad, I lent my dad money. I mean, hundreds of thousands of dollars in my early twenties that I'll never see, which, you know, listen, is it fine? I don't know. It is what it is. And I've had to grapple with it, you know, and I've ultimately put it to bed and made peace with it. But I think as a parent now, I can't imagine asking my kids for money, especially that amount of money and putting that on them.
32:55And I think at the time I didn't know how to say no to my dad. That's also been sort of like a big life lesson for me. And I've ultimately cut my dad out of my life. So I really figured out how to say no to him, but it was really hard for me when I was younger. And so that's probably like the biggest, the biggest thing that stands out in my mind. In terms of like how you think about teaching your kids about money, is that even something that you're thinking about? Yes. Because you were raised in a very specific way, but very differently between your mother and your father. So now that you, I mean, you're a single mom, like what are you telling your kids?
33:28Yeah. Well, I really value how my mom raised me with money. So my kids don't just get whatever they want. And if they want something, they have to work for it. So good example is last summer, both of my boys created their own little businesses. So one of my boys was washing windows, people's windows. And the other one was washing people's garbage cans because if they want something, they got to go work for it and they got to make it happen. I try to be very hyper aware of that because they are growing up in a very fortunate situation. And I want them to know, this is my money. This is not your money.
33:59And, you know, something as small as they fly coach, I'm flying in first class. That was important to me when they became old enough that they could. It's so difficult to do that, isn't it? No, it's not when they're older. I'm all, bye. Bye guys, have fun back there. See you later. No, I think when they're younger, you know, like small kids. Well, you can't because first of all, I couldn't put my three in the back. I'd be like, please don't fight. Please don't fight. Who knows what's going to happen back there? But now you'll figure it out. They'll be fine. Yeah. And it's good for them. And I think it's, it's little things like that as a parent that make ultimately, I think a big difference in the long run.
34:31So tell me about, like, I understand how you're spending your time in your businesses, but I'm really interested in the way that you look at, you've got three kids, you're single, you've got all of these businesses. How do you even approach financial planning? Like, are you sitting here going like, okay, I expect my podcast to make XYZ and I need to start this new thing. And I have an expectation over there. I'm just interested, like what your relationship looks like to money and how you're figuring out like where you're spending your time. Well, I have a financial advisor who I do meet with, of course, and he helps me with all of that.
35:08But yeah, I mean, I know how much my, I know, I know I have a guarantee for my podcast and then I can, of course, make more. So I know that that is set. I have my salary at Uncommon James. I have these set incomes, which is great. And then anything else I do on top is just icing on the cake. And I know what it takes to live my life annually without changing anything, right? I think that's the beautiful thing of having a financial advisor. I wouldn't be able to do that on my own, but he can sit here and tell me what it takes. And so I know in my head, okay, I've got X amount coming in and it takes X amount to run my life.
35:40But I also am thinking about in 10, 15 years, what that looks like. And so, you know, I do need a certain amount of money if I want to maintain my lifestyle and I do have to keep working. And so that is a driver for me. I have a certain amount in my head that I would like to make, but then I could actually kick back and not have to worry about any money for the rest of my life. You've spoken quite a lot about the need for financial independence. I think it's really interesting because again, it sounds like that wasn't necessarily something that came from your childhood. That's something that you've decided for yourself?
36:13I think it started with seeing my dad and my stepmom in that dynamic and just knowing how unhappy they were together. But she was staying because I don't think she had another option. Which happens to so many women. I know. And I think about that all the time. And I hate that. If I could go out there and help every woman and be like, this is what we have to do. I just, yeah, I knew I never wanted to be in that situation. And especially having a daughter. I mean. And you've never found yourself in that situation? Because again, you've had money from such a young age. I did. I will tell you that what ultimately gave me the confidence to leave my marriage was the success of Uncommon James.
36:52Really? Yeah. That gave me the confidence to be like, yeah, I don't know. I know what I'm doing. And which is interesting because if I didn't have Uncommon James, I could have taken half of his money. Right. But because I had this company, there was a really large asset on our balance sheet. I didn't get anything, which I'm so happy about now, but I don't get any money from my ex-husband. I had to give him half the value of Uncommon James and cash and properties and everything else. Yeah. Isn't that interesting? Yeah. Interesting is one word for it. I was, I was really pissed at the time. And now I'm so thankful because I think for me, I've needed these things in my life to keep going.
37:33and I have found that that is an instance where I was like, I'm going to fight harder. Those little moments push me and I actually come out the other side stronger. What advice would you give to other women that end up like in a situation where obviously there's like financial entanglement, like now having the benefit of hindsight, would you have done anything differently? I don't know what you can do differently. I mean, I will say, I don't believe that just because you're married to someone, you're entitled to half, man or woman, on either side of it. because unless your blood, sweat and tears are in it too and you can prove that you are.
38:05Yeah, if you start something together, it's different. That's very different. But if it's just because you were married, I don't agree with that at all. I think those laws need to change. But other than that, I mean, no, I don't know what else I could have done differently. I mean, I'm still so thankful that I started on Common James to begin with. I'm glad I did it all. You know, it just sort of is what it is. But it's kind of amazing and freeing to think that you actually started the very thing that ultimately has given you freedom. Absolutely. The fact that you were able to create a company that meant that you could leave an unhappy relationship that meant that actually you could uncouple yourself from that man and still come out on the other end.
38:47Exactly. With the one who has the asset. Exactly. It's pretty impressive. Thank you. Do you have a relationship with your ex? Just a co-parenting relationship, you know? I'd say that's pretty much it. Did you have to make a lot of trade-offs like during that period? like other trade-offs in terms of like your ambition and the things that you wanted to do? You know, I look at that time period where my life, like right before my divorce, during my divorce, or I guess I should say right before, I felt just so overwhelmed with everything. I was posting, I had launched Uncommon James, I was doing a reality show, I was doing cookbooks.
39:24I had three little kids. My marriage was falling apart. I felt like I couldn't breathe. And so when we finally split, I felt like I could breathe again. Like I had a minute and that felt really nice. And it felt like all of a sudden I had some freedom and it was during COVID also, which I think was a timing. It was a huge blessing. And so I just felt like I could come up for air again. What a gift. I needed that. Yeah, really badly. And I felt like I found myself again. I got my spark back. Like I was a shell of who I was and I didn't even realize it at the time. But then when I started to get my spark back, even my mom and all my friends were like, oh my God, I can't even, you're back.
40:08You're back to your old self. And so that time period felt like just freedom and refinding myself. Which is like, it's huge. And I also, I hired my C-suite level in the exact same time in the height of COVID. Like I think - Because the business was exploding. Exploding, exploding. And so I think the last episode of Very Cavallari aired in March of 2020. I filed for, or we announced our divorce in April of 2020. My C-suite level started in May of 2020. It was just like, boom, boom, boom. The world just shut down. So literally, I don't even know what is happening. And in the same breath then, I think because my C-suite level came in, it allowed, not only did I have a little bit more time now, because at the time, Jay and I did 50-50 with the kids.
40:50That has since changed, but we did at the time. So I had every other week where, Oh my. You could pour yourself into it. What am I doing with all my time? It was amazing. And I also now have people helping me with a company. And so I'm not on emails till 10 p.m. every night. And I just, I just needed it so bad. It was a huge blessing. I really want to talk to you a bit about, you touched on like the way you have the business or your businesses, and then you have your family and one doesn't encroach on the other. Let's talk about that. Let's talk about it. Let's talk about that. How do you think, I mean, again, because, you know, while you've been running this business, you've always had kids, right?
41:29Because you started it when they were really, really little. What does it actually look like running a business that is growing, doing all of these things? What's the reality of how you're able to mother in a way that seemingly like you're making the decisions and you're deciding? So I think we talked about this when you came on my podcast. you can't be the best at everything that you do. That is true. There's just not enough as much time in the day. I have chosen, this might be a little bit different than most of the people who have sat in this chair. I have chosen to be the best mom that I can be and be a good business owner.
42:04And that's the trade-off. I would love to sit here and tell you Uncommon James is a$100 million company and it's not. But I am the best mom and my kids would tell you that also. And that to me was more important than being, you know, the best, the best business owner on the planet. So what does that look like? Like as you say that, because you're essentially saying your trade-off is actually being your professional career. You've decided that actually you're going to put 110 % in to your kids because that's the most important thing. Consciously, what does that decision look like? Like you're saying no to opportunities.
42:39I say no to a lot of opportunities. Yeah. And I think because I live in Tennessee, a lot of things are in LA or New York or wherever they are. And I do say no to a lot. And I also think that's a good thing because it puts everything in perspective. It makes you only do the things that you absolutely want to do. And by the way, I don't know what else I need to be doing. I feel very fulfilled and I feel on the business front, I'm doing everything I want to do. So I don't know what else I would even say yes to. So that's actually been really easy for me to turn down opportunities. I think also my kids are in school all day, right?
43:12I have full days where I can do all of the work things. I'm very efficient. I'm very organized. I'm very on top of it. I can be doing 20 things at once and they can be done perfectly. But you're walking out of that office at four o 'clock because you go home earlier. My kids get home at like 3.20 every day. And I'm like, Tuesday, sometimes I will stay a little bit later. Usually sometimes I'm home like 3.45, 4. But no, I mean, I'm like, yeah, I'm pretty adamant about it. I think there are so many ways to come into being a businesswoman and a mother. And there is no one size fits all. And what works for me is very different from what will work for you.
43:48But I do think it's really important to be honest about the things that give and honest about what it actually takes, what your infrastructure looks like, like all of the things, right? Because I'm sure how you were doing things, perhaps even, you know, in the first two, three years of the business is very different from what you're able to do now. So give me an idea of like what it actually looked like for you. Yeah. I mean, and that's the thing is my days are never the same. I mean, I can run you through a Tuesday. Okay. So the day that I go to the office, I wake up and I make breakfast and lunches for my kids.
44:20We are out the door at 7.30. I'm home at 8.05, 8.10. I'm not working out that day. You know, I'm just not, I don't have time for it. I get ready. I'm in the office by like 9 45 I also live 45 minutes away from my office which is I could do brutal it's brutal it's brutal that is not ideal I would build a house in the office it's really not ideal it's a lot of time wasted it's really not not but I can't do I was gonna say you can do phone calls and you can listen to yourself on your podcast you could do that first pass oh wait I don't know why I haven't been doing that well you want to know why because I'm highlighting stuff to take out oh okay fine And you need a hand.
44:58You need a hand. This is it. And I also, but I also value that time to listen to music. Oh, that's so nice. Do you like singing in the car? Yes. Oh, I love singing in the car. I need to check out. Yeah, I need that too. What a glorious 45 minutes you have. But my Tuesdays, I'm in meetings the entire day. Sometimes I'm shoving food in my mouth in between meetings because that's just how it is. Yeah. I will leave usually like 3.15, home by 3.45, 4. And then I'm making dinner. We're off. My kids are also so active right now. I mean, we're in summer break, but right before my boys are playing basketball, my daughter's playing volleyball.
45:29Like we are just on the move constantly. And then I'm in bed like nine, 9.15. Wow. Sleep is the most important thing to me. What a mom. What a girl. I'm not doing any of that. But I'll tell, what time, oh, I think I asked you this too. What time are you going to bed? I'm going to bed. I'm going to bed around, like I like to be in my bed at 10. That's right. Right? Like that's like, but I just am not someone who has ever slept particularly well. Like I can sleep anywhere. Like, you know, it's like I could sleep here, but I don't like have, you know, I'm not very, very good at sleeping, but also I'm not doing all the things that you're doing.
46:03Like I'm not up and making the breakfast and cooking the lunches and ferrying them around. It's like that bit I miss. Like, and that is, you know, again, that's like my truth. I sit and I eat breakfast with my kids and I eat dinner every night with my kids. Even if I'm going out for dinner, it's like, I'm going to sit and like be with them at the table, but I don't cook the dinner. I've thought a million times, I should get a private chef, but I do love cooking. That's also that's like, but that's your passion. I love it. I really understand. So then on the flip side of that, what have you outsourced to be able to, because your company's not small, right?
46:36I've read that your company was like$50 million. Yeah. We're just shy of 50. So you're just shy of$50 million. It's not a small business. There's a hundred staff. What bits of the business are you outsourcing that enables you to be really hands-on at home? Well, first of all, my team is phenomenal. I mean, they really are. But really where I sit within the company is everything product related and marketing. Those are the two areas that I absolutely love. Do you have a CEO? So, okay. I just recently, I am. And I just recently let go of my entire C-suite. What? Yeah. No, you didn't. All of them on the telly, on the, on the, on the show.
47:16Did you do this as part of a, you gotta go. It sounds like it, right? You know what? It really is. Who lets go of all of this C-suite at once? Like I'm like, do you need me to come? Make sure I do something. If you want to, I would be more than happy to have you come. I'm really panicked for you. Yeah, it was time. And I am not going to re - So I let my COO go about a year ago and then hired my VP of merch, who I am promoting to CMO. She's phenomenal. I just let go of my CFO and my CMO, my marketing. And I - Why? What is the reason? Um, they're all terrible. I don't want you to talk about individuals.
47:54If I can't justify why I'm paying you. Yeah. I'd say if I'm doing your job, not finance, but I still have three people on the finance team. I think with marketing, I'm so passionate about it. I love it so much that I'm so involved with it. And we have a huge, most of our team is on the marketing team and they're incredible. And I just, I realized we don't have a need for that role anymore. I won't be rehiring that. And we had four people on finance. We're a small company. Yeah. That's outrageous. And you would have to take a step back and really evaluate everything. I'm trying to just trim all the fat right now.
48:36Right. I'm like reeling everything in because I was a little lax about things for a while. And when I'm sitting here looking at everything, I'm trying to really evaluate, to evaluate where's all this money going?
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50:02I love that you're talking about this because I do think there comes a period in any company, I've had this, certainly at Good American, but in other businesses where you look around and you go, what happened? Like, what is this swell? I brought people in who brought people in to bring other people in. And now, you know, there used to be 15 of us who did this and now there's 57. And I do understand that. So you got to a point actually where you were just like, this is not the company that I want to run. I sort of stepped away for a few years, if I'm being completely honest. And about a year ago, I started getting really involved again.
50:40And I've just been taking it all in, seeing it all. And yes, now I'm cleaning the house. What was the reason you stepped away? Time, quite honestly. And you know, because you hire these people, these experts who have all this experience and you think, great, I can lean on them. And I was still designing all the jewelry and I still was doing all product related things, developing skincare and doing all these things. but I wasn't involved in the day-to-day like I am now or like I was. And it makes a difference. It makes a difference. And when I started to get more involved again, yeah, it was, it is, it's like you wake up and you're like, hang on a second.
51:15How did we get here? And why are we spending so much money? And cause you know, the thing is too, because it is my money. It's just me. Right. And no one is going to appreciate your money the same way that you do. And it even like looking at softwares and apps that we're using. I'm like, what is going on? Everyone has all their own apps. I'm like, Hey, we got to, we got to allocate those guys. Like this is crazy. And so I just think periodically you have to take an assessment of what's going on and reel everybody in. Honestly, I think that that's such a great piece of advice because again, I feel like I've done that systematically in almost every company that I've ever been a part of.
51:53And there comes a point where you really have to make a decision about what type of business you want to run. And if you're very clear about that and you're in it day to day, like you do know, like you, you build it. What's interesting is like, you have to then be willing to go back in and do it. So I think that's why I didn't for so long, because I knew it was going to make my workload a lot more. And that scared me a little bit, but ultimately this is my baby. You know, I care the most and I am so passionate about it. For me, that's been the trickiest part that was like allocating all of my time on the business front and it scared me, but now I'm so fired up about it and it's exactly what I needed.
52:33And we also talked about this, the same people who get you from 50 million are not the same that get you to a hundred million. And unfortunately in business, sometimes I do think you need fresh blood. You need to kind of shake things up a little bit and you outgrow people. It's just the nature of the beast. Yeah. Is there anything in you, the struggles with those decisions? Yes, because when I personally like someone, it makes it really hard. I had to let someone go recently and it was really hard because I really loved her. But ultimately, I have to do what's best for the business. I'd say that's one of the hardest things about owning a business is having to make decisions sometimes solely based on the business and removing your emotion from it.
53:11How are you thinking about growth differently? I guess like in this chapter of your life, both in the business, but also personally? Yeah, there's this pressure now, right? For the growth. When you launch, you're like in la-la land. Like, this is exciting. Like, again, I never even thought about it. But now it's like, you always just feel it. It's always on your shoulders. And part of selling excites me to let go of that. Like, just let that go. I do feel this pressure to continue to grow. And I do want to be a$100 million company one day. I just, I don't know. Because again, it's allocating my time.
53:46If I was in the office every day, I think we could easily do it. Of course. And that's not just crediting my team whatsoever. Again, I just think as the founder, when you live and breathe this, and I think it's an energy, right? It trickles down to everybody and everyone can feel it. And when you're fired up and excited, everyone is. And I just think, again, I just can't do it right now. How much pressure do you feel from the outside? Because again, I think when you look at where you started, you're the one who's kind of like the shiny bright star that has this like fantastic business and a big career still.
54:19And I wonder if there's any part of you that's like, I have to like keep that up, you know? No, and I can honestly tell you that. I would be okay. I mean, this is not going to happen, but if the world fell apart, right? An uncommon James, just, I would be okay just being like, I don't know. I couldn't do it anymore. I don't want to do it anymore because I want to be home and just travel the world and whatever it may be. I would be okay with that. I think because I've experienced enough failure publicly that that doesn't scare me, which thank God, because I would not want that to be my driver. No, totally.
54:53What would you say to somebody that is sitting at home and listening to your story and hearing the way that you have slowly built this business that really feels so intrinsically like you and you've had like great moments with it and you've had moments where you know you've needed to step back in. For someone who's kind have already decided like what she's supposed to be doing, what her destiny is. What's your advice? I would say go for it and just give it 110%. And I, I think, you know, I didn't even go to college, right? Like I don't have any degree whatsoever. I do have passion and drive and an incredible work ethic.
55:33And I think if you have those things, you can do anything, truly anything. and you can't let some no's stop you. You can't let people get in your head and tell you not to do it. Listen, people are always going to tell you no and you can't let that stop you. And I think, I hope that I can be inspiring and show people that if I can do it, you can do it, truly. Like if I can create a business and make it work for me, you can do it. I also think you have to, we're living in this society now where unless you're a$250 million business, it's like you're not successful. I make a salary every year from Uncommon James.
56:09It's a really good salary. I am making money every single year. That's a good thing. That's a great thing. It's more than a good thing. Exactly. It's a great thing. Like to me, that's successful. I don't think that every business needs to be like a unicorn or it needs to be something so insane that the whole world knows about. You could literally have a business that pays you, that pays a couple of people, that gives you a nice life. And like that is not just good, it's enormously successful. Exactly. enormously successful. Yeah. And so don't let society tell you that you're not successful. Looking back, is there anything that, and this is not about regret, is there anything that you would do differently?
56:45You've been such an open book. You had the bloody show. You've, you know, again, you've lived your life in this very open way. Are there things that you're like, ah, I would probably not do that. My career as a whole. I mean, I've essentially grown up in front of the public. I've done and said really stupid things, but I was growing up as a kid, or I'm also just figuring it out. I've never been a 39 year old woman before. Like I'm still figuring it out. You know what I mean? Like we're all figuring it out. And I think learning how to have more grace for everybody in general, I think is really important.
57:16I've had to learn that myself, but it's just, it's a wild ride. I will say this. When I look back at my life, while there's been a lot of hard times and things I'm not proud of, it's been a really great life. I've had a lot of fun. I've gotten to do really cool, amazing things, meet incredible people. I've got three of the most amazing kids on the planet. I have creative freedom. Like I'm doing the thing and I'm really proud of that. And I'm really thankful every single day for that. Oh, what a great place to be. I have one last question for you before I move to rapid fire. What are you still aspiring to now in your life?
57:4910 years ago, it would have been such a different answer. Right now for me, what really fills my cup is my kids. Like truly. And I think we were talking before we started rolling. I have five more years with my oldest Camden in the house. That wrecks me when I think about it. I've got eight years total with all of them. And to some people, that probably sounds like a lot of time. You know how fast that goes as a mom. And so I am trying to just take it all in, be around as much as possible. And by the way, they also already want to be with their friends all the time. So like my time with them is pretty precious.
58:19And if I died today, I could look back and be like, I did it. I really did it. I think I want to travel the world, but I think I'll do that later in life. I would like to get married again. Dating has, you know, slipped by. That is one area that's really suffered, but I'm okay with that because it's working kids right now. And I know this is a phase and that won't be forever. And when the right guy is supposed to come into my life, he will, but yeah. I love that. I have absolutely no doubt. I'm going to take you to some rapid fire. What is the one healthy habit or routine that you swear by? I feel like I have a lot, but okay.
58:55Give me the good ones. I want to know. Well, I really think the infrared sauna and meditating in the sauna is... Meditating in the sauna. In the sauna. So kill two birds with one stone. I only do 20 minutes, so it's quick. But the physical detox, it's also because I'm meditating. It feels like a mental detox as well. That for me is something I can't go without. How often are you in the sauna? Only probably three days a week, but it makes a difference. Meditating really, as much as we all hear it and say it, I can tell a huge difference when I'm active and when I'm not. Yeah. Yeah. Do you have like a specific meditation that you go to?
59:31So I used to love Headspace. And then because I've done a lot of hypnotherapy now, it's more of a visualization. But hypnotherapy essentially is a deep meditation and it's a visualization. And so I think because I've done a lot of that, I sort of tap into that. And it's three days a week for you that you're meditating or three days a week in the sauna? Both. I wish I could meditate every day. No, no, no. I could. I never get to it more than three or four times a week, but similar to you, I 100 % know when I go without. Like I start getting like the edges of me start fraying. Exactly. Yeah. Huge difference.
1:00:05Way more frisal. What's something 17 year old. I'm laughing at my own question. Actually, this is very sweet and heartfelt. What is something 17 year old you desperately needed to hear? That I am enough. That I am whole. I was such a mess. I was so insecure and I was overcompensating for that, which is why people thought I was so confident on the show, but I was not at all. What's something that you spent your life thinking you needed, but you realized you actually did not need it at all? Any sort of outside validation from anybody. Everything that we need comes from within. This is a fucking question from the fucking team.
1:00:46I'm just blaming you lot right now. I'm scared. It's a really good one. I really rate you bitches. Everybody's like, oh. I'm going to point to whoever I think did it. I was going to actually change the ending of it, but we're going to do both. I'm going to do both. Lauren, Heidi or Spencer, who would you call first if you needed a favor? I'll never live any of this down. A favor. A favor. Well, Heidi, I talk to the most for sure. So I guess I would say Heidi. Cute. Depends on the favor, I guess. Depends on what you need. Yeah, hang on. What do I need? What is a book that changed your life? The Four Agreements.
1:01:22I think it's a book I've read, I don't know, 15 times over the years. but I think if you can really apply these four things, it really makes a difference in your life. It's an easy read. I think everyone can read it. Have you read it? I've read it so many times. I even have the little mini version in my bag, which I think is so cute. I just think it's a good book for everybody. And I think everything in it, it's so true. When you can apply it, it makes a difference. It's heaven. Christine, thank you so much. Thank you. You're a diamond. So good.
1:01:53If you're loving this podcast, be sure to click follow on your favorite listening platform. While you're there, give us a review and a five-star rating and share an episode you loved with a friend. We'll be so grateful. Aspire with Emma Greed is presented by Odyssey. I'm your host, Emma Greed. Our executive producers are Ashley McShan, Derek Brown, and me. Executive producers from Odyssey are Asha Saluja and Leah Rees-Dennis. Producer, KK Sublime. Stephen Key is our senior producer. Sound design and engineering by Bill Shultz. Angela Peluso is our booker. Original music by Charles Black. Video production by Phil Sweetek and Carlos Delgado.
1:02:32Social media by Olivia Homan, Catherine Bale. Special thanks to Brittany Smith, Sydney Ford, my teams at The Lead Company and WME. Josephina Francis, Hilary Schuff, Eric Donnelly, Kate Hutchinson-Rose, Tim Meikle, Evan Cox, Kurt Courtney, Andrew Steele, Sean Cherry, and Lauren Vieira. If you have questions for me, you can DM me at Aspire with Emma Greed. Greed is spelled G-R-E-D-E. That's Aspire, A-S-P-I-R-E with Emma Greed. Or you can submit a question to me on my website, emmagreed.me.
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From the publisher
Kristin Cavallari became a household name before she'd even graduated high school, and spent the next two decades building a life, a business, and a family under constant public scrutiny.
But this conversation isn't just about the version of her life you've seen on screen.
In this episode, Kristin sits down with Emma for a candid conversation about money, financial independence, and what it actually took to leave her marriage on her own terms. Together, they unpack the financial planning most people never talk about, the power of building something that's truly yours, and why Kristin believes money isn't about lifestyle—it's about freedom.
Kristin shares:
Why knowing her "number" changed the way she thinks about money and success
How the success of Uncommon James gave her the confidence to leave her marriage
Why she walked away from her divorce giving up money instead of taking it—and why she'd do it again
Why she recently replaced her entire C-suite—and the leadership lesson every founder eventually faces
How she's building Uncommon James on her own terms while raising three kids
How twenty years in the public eye taught her to stop living for other people's approval
How much freedom does financial independence really give you? And what would change if you knew you could always choose yourself?
Drop your thoughts in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next.
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