The Power of Personal Branding with Paris Hilton

26:43And that has just been incredible to be able to do that and really turn my pain into a purpose and make a difference in millions of children's lives. Did you ever imagine that you would be changing laws? like in a million years. No. No. Like watching Legally Blonde, I was like, oh, that's amazing. She's cute. Yeah, I never thought I would be like doing that. It's really incredible. It just really shows the true power of your truth. Yeah, and what happens when, you know, you are, you know, to your credit, when you're so honest, when you're so consistent, I think that that comes back to you, you know, like it's like you get, the things in life that you deserve so much.

27:32And to me, it's like so clear that, that you were supposed to have that moment with that director, even if you didn't set out to do it in that way, like not just to be, you know, therapeutic for yourself and to give yourself that ease that burden, but also for so many other people. And, you know, I was reading, I don't know, I found myself in a Reddit whole thread thing, like lots of people talking about you. and it's really true. You have opened up a conversation that people just weren't having. You've enabled so many people to talk about the pain of going through similar situations to you did.

28:07So I take my hat off to you. I think that's incredible. On top of all the insane businesses and the success and your incredible career in entertainment and media, that's just that's legacy stuff. You know, that's stuff that you'll be thinking about and people will be thinking about forever and ever. Given all of your experience around managers agents, publicists, teams, for the people that are listening to this, that aspire to the type of career that you've had, that are thinking about personal branding, creators, influencers, whoever they are, what advice would you give people as they start to build out who gets to work around them?

28:46My advice is to do your research on people, do background checks, to know that whoever is around you and whoever's on your team represents you. So you want to make sure that it's people who are kind to others and who have good intentions and people who don't want to just use you and just to really know. It could be easy to be tricked. So I think it's important just to kind of figure out a way to really find out who the people are around you. Because not everyone is a good person. No, they really are not. Yeah. They really, really are not. I wonder, do you think about, given that your name's Paris Hilton, do you think about your family legacy, the Hilton legacy?

29:33Do I think about it? Yeah, is that something that's on your, I mean, I wonder if you sit there, you know, I don't know if you're expecting to like inherit a gajillion dollars at one point, but, you know, I think a lot of people who have a name like that, it's a weight for them every day. Is that the same for you? Or are you so in your own businesses that it's not even a factor? For me, I always wanted to be known as Paris, not Hilton. So that's something that's always been like a driving force as well for me. I wanted to do my own thing and build my own empire on my own. And my grandfather and I were so close and he was my business mentor and someone I looked up to so much.

30:14I remember we were having dinner one night and he said, Paris, you work harder than any CEO I know. I'm so proud of you. It's like, and it's so funny. I used to be known as Baron Hilton and now I'm known as Paris Hilton's grandpa. No doubt. And we were laughing about that. And that made me feel really happy because he's someone I looked up to my entire life. What did he teach you? Just seeing what they both did, my great-grandfather, my grandpa, literally building this entire hotel empire from the ground up was always so inspirational to me. So just teaching me like the power of a brand And in my case, it was like a personal brand of a person.

30:55And just the importance of like hospitality and being kind to everyone. The importance of giving back and philanthropy and family values, just being a close family.

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31:45just making your place available while you're away and letting someone else enjoy it. And because you're in control of your schedule, it really can work around your life, not the other way around. If you've got a trip coming up, whether it's work related or just a weekend away, it might be worth looking into. Your home could be more valuable than you think. Check it out at airbnb.com forward slash host. Today's segment is brought to you by Bumble, the go-to dating app for finding love. You all know that I'm a big believer in building things that last in business, in family, but especially in relationships.

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33:35I read that you announced your own hotels that you're going to open and I'm just like oh my goodness like to do that in your name in the shadow of what your family have built. What are you going to do with this hotel group that you're opening? I'm so excited just to follow in my family's footsteps and create just these incredible spaces. I've traveled all around the world, stayed at the most incredible hotels. So I really know what I want to do. What are you giving us? What are you going to do in hospitality that nobody's doing? What is it going to feel like? It's just going to feel iconic and fun and very me.

34:18So I can't wait. And what else are you working on? I mean, I, I looked and there's just the most unbelievable list of things that you're doing. And, you know, it's interesting because, you know, I thought I did a lot, but I don't even know where to start. You have an album coming out, which is like epic and amazing. You have the hotels launching. I feel like you might be on your 175th fragrance by this point, but which is, and I say that not, not in a mocking way. Everybody's fragrance gets canceled after the number three, number four, and you are still going in a celebrity fragrance landscape that has all but died, except from you.

34:57Like, I just think that that's incredible. Thank you. What are you most excited about when you look at, or not even what are you most excited about? I am so interested in like how you think about all of these things together. Like what are the commonalities and how do you make a decision about what you're going to do? Well, with my fragrances, I always want something that's reflecting my life at that time. And I just released my 30th perfume. It's crazy. Isn't it crazy? Yeah, it's so crazy. It's amazing. As a little girl, I had a dream of having one perfume. So the fact that I have 30 now is just insane.

35:33It's insane. What do you do? Like, surely you don't have them all out. Are you, are you over the first few? No, I love all of them. You do? I knew that you would say that. But this one I'm obsessed with. It's called Iconic. And it's just, the scent is so beautiful. And it just, just like uplifts your mood. Bottle is gorgeous. And now we're working on number 31 right now. Is that a long-term partnership, Paris? Has that been the same partners, like the whole way through? That's pretty. Par Lux for 20 years now. That's pretty epic, no? Yes. I mean, again, I don't, you don't see commercial business relationships in Hollywood that stand the test of time.

36:09Not 20 years. wild. Yes. And again, I think that's testament to you as a business partner, right? You do what you say you're going to do. You turn up, you go above and beyond for whatever you've committed to. And it's really, truly impressive. Thank you. I love just creating everything from the scent to the bottle to the campaign. And then one of my favorite parts is just going on all the appearances all around the world. You like that part? Most famous people hate that fucking part, I love it. Do you? I love people. Just, I literally like cry sometimes just talking to people and hearing their stories.

36:44They give me letters and cards and just the words they say to me just reminds me of the reason that this is why I do what I do. So that just, it makes me so happy. And now with my skincare line. I was just going to ask you about that. It was so epic. Thank you for the gifting. That was like one of the most insane. I feel like everyone's given up on the epic gifting boxes and yours came and I was like, yeah. she's still going with the over the top insane, like every single product on the planet. Why did you decide to go into beauty with it being such a like oversaturated market, so difficult to be competitive?

37:21What was the thought there? I've always been obsessed with skincare. I know you are. My entire life. I just, I love it so much. And I really wanted to build it from the ground up, all the formulas, the packaging, just the entire thing and working at the laboratory and coming up with formulas that have real results. And it's just been incredible just seeing these women, we've had clinical testing and just to see the difference in their skin and how much confidence it's brought them. And now just seeing online all of the people who are using it and just how much it's changed their skin. So it just makes me happy to be able to bring that to people so that they can feel their most confident and most empowered.

38:07And I just, I love skincare. You know how it is. I mean, yeah, I do know how it is because first of all, you have the most unbelievable skin on the planet. You really, really do. And I'm always obsessing over, I'm like, what are you using? Who are you seeing? What are you doing? What are the things? But you are like truly interested in, like, this is not just like another brand. You are like a bit of a skincare. I don't want to say a nerd because you're like the least nerdy girl. You are, right? You're a skincare longevity, like nerd. You are in it. Like, you know all the things, you know, all the ingredients, you're like into the research.

38:44And I was pleasantly surprised about how much you know about skincare and are you, are you really like, are you really involved in that brand in a way that you're like, I wanted this to do something for people? Like, is that what you were trying to get to with this? I'm just trying to understand that what's the white space that you're filling. I just feel like there's so many products out there and a lot of them do not work. A lot of people are just literally, you know, slapping a label on all the same formulas. Like there's now all these companies where people can literally go and it's like you pick the packaging and they're putting the same lotions in every single bottle.

39:19You would have been offered all of those deals. Yeah, and I was like, I don't want to do that. I want to build these formulas from the ground up. Some of them I went back like 18 times, like iterations of each one. So I wanted the consistency, the feel, just every part of it and the results to see that these are actually, you know, science-backed results. I wanted a skincare line I could use and now the whole world could use it. what is your beauty routine like? Because, I mean, I've spoken to you before. You've said it in public. You don't do Botox. You don't do fillers, which I think surprised a lot of people.

39:55So talk to us about the beauty routine. Like, what are you doing? Well, I take care of my skin like an Olympic athlete. And Heather Nicole, my facialist, I see her three times a week. She comes to my house, to my sliving spa. And we are doing Neurotris, which is like the EMS electric current, which is incredible. I love her SkinSculpt device. That is amazing. It's plasma. Hydrafacials. Red light therapy. Oxygen chamber. I have a hyperbaric chamber. I have the Neolite red light bed, which I do every single morning. And then I go into my cryo-built cryotherapy chamber. And I'm just obsessed with all of the different devices and machines.

40:43and you saw my spa. I literally have like medical grade. I mean, I nearly didn't go home. I was like this. I could get like, you know, 50 grand's worth of treatments if I just stayed here for a couple of hours. Literally like the fountain of you. It really is the fountain of you. It's so true. You're spending a lot of time in that spa. Yes. It's unbelievable that you've built that at home. It's so crazy. But I think that this is, I mean, it's a real interest of yours because you are very, you're into the science. you're into the data, you're into the results. Like you really have delved into this longevity space.

41:18Clearly. It's all about being preventative. Yes. That's what I really believe. And just getting to know people all around the world, like these just geniuses and biohackers and like Brian Johnson. Crazy. Oh yes, I met him at yours. Yeah. That's so crazy. I love him. No, he's, I mean, he's amazing. But on the fitness side of it, like you're not so into it. I do Pilates. Okay. I don't have a lot of time. So when I have time, I do it. And then I have this shaky thing. What is it called? Oh, like the, yeah, I think you got on it at some point. Like a power plate. Power plate. It's a power plate. That's what it is.

41:56Yeah. The hot pink one. That is amazing. I've been doing that a lot. And that is amazing because it's like shaking all of your cells and like waking everything up. And I love lymphatics, like the massages. I do that every week. I love it. So how many hours do you think you dedicate to beauty? A lot. I do the three facials every week and they're three hours long. I know she takes, I mean, first of all, one of the best facials I've ever had in my whole life. It takes so long. I know. And she has such a lot of equipment. It takes her like an hour to load in. Hence the reason you just bought all the equipment.

42:31Exactly. Now I understand. And I've like figured out a way. I'm like the multitasking queen. So I will just be laying there doing the facial, doing the body work. I have the Neurotris machine like hooked up to the body. So it's like a workout for three hours as well. And then I have my computer, my iPad, and I'm just laying there either doing conference calls or approvals for different product lines or just listening to music, writing music. I just, every second of that time I'm working the whole time. So I see it as like beauty and business at once. Do you think about the beauty regime and the longevity regime as part of your brand?

43:16Or is it just like a place that you're interested? I see it as both, you know, for the brand, just to feel my best, look my best. And I just love it. I don't know. It's just like a whole thing. And it's like, I could work while doing it. So why not? Why not? Tell me about work-life balance. Like, do you believe in work-life balance? Yes, definitely with being a mom. I've learned that they'll say no because before I did not say no. So now it's just like everything I do, it has to be something that is impactful, something that's important to me. I love that I'm able to bring my babies with me all around the world.

43:57They grow up so fast and I don't want to miss a moment. So I'm always having them with me. If I'm doing rehearsals for like one of my concerts, they always come and visit me for a couple hours and every night doing our bedtime stories. And then on the weekends, I don't really go out unless I have to for work. And then if not, it's just me and the kids playing in the dollhouse, hanging out the puppies, cooking, chilling, doing art in our art room. You're so cute. What are the trade-offs for you? Are there times that you have to turn things down or say, no, I always talk about this in my life that, you know, you can't have it all the time.

44:37And I'm interested for somebody like you if you've figured out some magical way that you can or if you have to, you know, have some trade-off in your life. Since having my babies, I just, my priorities have really shifted. I no longer have FOMO anymore either. You don't? Before I used to like go out every single night. Like I didn't want to miss anything. I'd be like traveling around the world, like on the schedule. It's like, oh, it's Cannes Film Festival. I need to be here. Then I need to go here for Ultra Miami and there. And it's like, I was everywhere all at once. And now with them, I'm like, I've seen it all.

45:12I've done it all. Like unless it's something that's really important or I'm getting paid a lot to be there. I would rather be home chilling, like in my sweatsuit and just with my kids. You really are a homebody, aren't you? So interesting. I am like a secret introvert. It's so unbelievable when you see, when you see, what I know of you is that you are, you know, a very sweet and quiet and introverted person, which is wild to think about. What's your mothering style? Do you like, do you have any specific beliefs around how you're raising your kids or, and what are you life as a mom? I'm a sliving mom.

45:54Of course you are. What else? Yes. What is a sliving mom? What is this new parenting stuff? A mom that slays and lives her best life. I know we all aspire to be sliving moms, like for sure. I'm just very playful and fun. We loved like, I'm such a kid at heart as well. So I'm like loving just laying with them in bed, watching cartoons. I love going to Disneyland and arcades and just doing fun kid stuff. I love to cook together. I love to see them smile and laugh. And we just always have the best time all the time. Like they're my best friends. Has becoming a mom changed anything about the way you work or the way that you think about your legacy?

46:45the way I work it's just about having them there with me as much as possible I try to do as much as I can from home a lot of my meetings I always have them with me so if I'm doing like a fitting or in a meeting with my team or doing an interview I always have them like on my lap so just trying to be with them as much as possible yeah I understand that of course and as your kids get older, I guess that that becomes even more of a thing because I don't know, it all starts. I mean, I'm just thinking about it so much at the moment. My son just started middle school and so it all becomes so much more real, you know, as they become adults and it all just gets so much more serious.

47:26How old is he? He is 11, turning 12 in December. And to, you know, I feel like I had him two seconds ago, you know, and it's like either a nine-year-old and two, three-year-olds and an 11-year-old. And so you think constantly, about, you know, what you're doing and how you're spending your time because your time's so unbelievably precious. You know, it's like, that's, that's all we have at the end of the day, our time and our energy. So I try to think very carefully about how I spend it and, and what we're all, you know, what we're doing, what we're doing with our, with our energy.

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51:15I'm so interested because I know that you work a bit with your husband, much like I do, and you both have very demanding careers. And I wanted to ask you what the working dynamic is like between you two, both very successful, brilliant individuals. He is just amazing. He's my best friend. I love just how much he supports me and lifts me up and just makes me the best version of myself and is my biggest cheerleader. He really is. He's so cute, always like in the front row at my concert, it's like jumping and like just making, I'm just like look down at him and just smile. It's just so cute. He like always makes me so happy and feel so safe.

51:56And he's just so loyal and funny and kind and brilliant. He's one of the smartest people I've ever met and worked so hard. And it's just inspiring to be with him and to get advice from him. And he just, it's just like, I've never dated or been with a person who's like this. A lot of men before would get very insecure and feel emasculated. I bet. Just be just not used to being with a successful woman. No, I understand that because I think it takes a very big man to be with somebody who is really successful. And, you know, not only is he like a proud, like just so unbelievably proud of you. Like I remember going to a dinner and being sat next to him and all he spoke about the entire time was you.

52:48And I was like, how in love is this man? Like that's the sweetest thing. And I was like, Jens, you better be talking about me. He's like, I'm absolutely not talking about you. But, you know, he really is. He's really into what you're doing. And I wonder what's the biggest lesson that you've learned from marriage and what makes your partnership work despite being so much in the spotlight. It matters so much who you marry and who your partner is. That will really predict, I think, everything in your life. Because when you don't feel safe or trusting in a relationship, you're going to turn down things that you shouldn't.

53:27I don't know. Just from before, I would be in other relationships. I feel like I would say no to so many things because I would be too scared to leave them. And with him, like, I just feel like the sky's the limit. Anything is possible because I just know that he is my person and he loves me and is obsessed with me and would never hurt me. Now I just can do everything that I want to do in life and always know that he's right there by my side and loves me so much and would do anything for me. I mean, you're so lucky for that. What's the working dynamic like? Do you guys actually work together? No, no.

54:08He runs, he's a founder of M13, which is an investment company. And I do my thing. But he is always there with my team, just helping guide things. And I have ADHD, so I'm sometimes all over the place. And he's like very not ADHD. He's like the opposite, like a guy who runs and makes a lot of investments. Does he help you with your investments? Because I know that you started to invest in a lot of companies. Yes, he does. He just is one of the most brilliant investors in the world. He knows everything about everything and tech and just all of these, you know, every day he's getting approached by different companies and is just always researching, looking into everything.

54:54So he knows about everything before everyone does. So I'm constantly just learning so much about investing because before, you know, I didn't really know how to do any of that. So he's really taught me a lot and just introduced me as well to so many different companies. And yeah, it's just opened up this whole new world to me that I didn't know much about before. My God, I love that. What made you want to start investing? Just seeing the returns from what he's told me about and what I've seen with him. Also just investing in companies that I really believe in, founders that I really love and respect and just being involved in different product lines and just different tech investments and things.

55:42And I just find it all very fascinating. What is one brutal truth about building an empire that nobody prepared you for? Just how important it is to have a team. And that was one of the reasons that I wanted to develop 1111 Media. I was also such a multi-hyphenate and have so much happening in my business. None of these agencies were even prepared for what I was doing because it was so ahead of its time. And I don't think there was anyone who was doing as many different types of projects as myself. So I really wanted to build a company where all of my businesses could be under one umbrella. and it's just been life-changing ever since basically having this whole machine behind me where it's like my dream factory so like any dream that I have I'm able to create and just have make happen and if I didn't have my own company like this I don't think it would be possible because a lot of agencies are not really certified to handle something like me.

56:47They're not set up for you. Best business decision you ever made do you think? Best one is creating 11.11. No doubt. For sure. It feels like it. It really is. For that reason. If we were to sit down 20 years from now, what would you want to have accomplished? Just continue doing what I'm doing, expanding my brand all around the world and producing content, films, and things that have true meaning and that are making incredible impact around the world to have passed my laws to protect children in all 50 states, to have my own hotels all around the world, and just to continue being the best mom and wife and friend and advocate, just to be so happy.

57:37That's so nice. I think you'll do it. I have no doubt. I have no doubt. Is there anyone that inspires you, that anyone out there that inspires you from a career point of view or just a general life point of view? Because I feel like you're so many people's idols. Like, I just wonder if you have someone that you really look up to. I've always looked up to my mom. She's such an incredible woman. She's so kind, has the biggest heart. She's so funny. She always wants everyone to be so happy around her. An important piece of advice that she gave me the night before The Simple Life aired. She said, when the show airs tomorrow on Fox, your life is going to change forever.

58:21And I just want you to never forget just the kind, sweet, and down-to-earth girl you are and never let this get to your head. And that's something that I always really kept close to my heart. And I think that's so important to have a family like that behind you who supports you and gives you that type of advice. Because being in this town for my whole life, I've seen so many people come and go and just seeing how fame has really could change people you know in a negative way and I never let that happen. No that's really clear. One last question before we move to rapid fire but what advice would you give your younger self?

59:00I would say that you're going to go through a lot in life and sometimes it's going to be difficult but one day you're going to use your voice and make a difference for so many people to always be kind to yourself. Don't be afraid to show people the real you. That's really good advice. All right. I'm going to move to rapid fire questions. Okay. Here we go. What is the first thing you do when you wake up? Go into my red light bed and cryo machine. Love it. What a way to wake yourself up. Jesus. What's the last thing you do before you go to bed? I take a bubble bath. My husband. Every night. Sexy times.

59:43I have a huge bath in my bathroom. That and like watch a cartoon. You don't watch cartoons? What cartoons? Family Guy. Or I watch The Simple Life. Do you still watch The Simple Life? Yes. Of course you watch The Simple Life. What time do you go to bed? It's events. If I have to wake up really early, I'll like force myself to go to bed like at 11 or 12. But you're a night owl, right? I'm a night owl. So sometimes I'll be up to like three in the morning. Oh, um, what's the first fragrance that you ever wore? First one was called Joy. It was my grandma and my mom wore back in the day. So I loved it.

1:00:25What's the favorite Simple Life memory you have? Favorite one. There were so many fun moments we worked at this like mermaid place in florida that was so much fun because i was like wearing a mermaid tail for the first time and i was always obsessed with ariel you felt very at home in in your tail yeah the mermaid vibes i loved that i loved working at sonic i thought that was so much fun i just loved all the families that we would stay with everyone was so sweet especially the lettings. That's so nice. We visited them, Nicole and I, for the 20-year reunion. I went back to Arkansas, went to the house and hung out with them.

1:01:05It was just so fun just to talk about all the memories together and just see them again. They're so sweet. Oh, I love that. What's a book that changed your life? The Secret. I love that book. I've read it several times. A great one. Favorite beauty hack that actually works? Pair of V, my skincare line. And another one is putting ice and water in a bowl and putting your face in it for as long as you can over and over again for like 10 minutes. And it's amazing for de-puffing. I love that one. Yes. Do you have a parenting mantra that you swear by? I would say, if you sliv, you live. Oh, come on.

1:01:51That's so good. We need T-shirts and baby grows. what's one thing that you valued when you were starting your career that you no longer value hearing what people think I think before I just like would care about things that don't really matter the thing that matters the most is what you think of yourself damn right and how you make people feel yeah I couldn't agree more and what's one thing that you value now that you didn't back in the day? Just how precious time is. Time is the most precious thing in the world. And before, I just was always living in the moment. But now with my babies, time matters so much.

1:02:41So I grow up so fast every day. I'm like, oh my God, they're so tall. They're so big. So just really just cherishing every single moment. Amazing. Paris, you are incredible. Thank you so much, my love. Heaven.

1:03:00If you're loving this podcast, be sure to click follow on your favorite listening platform. While you're there, give us a review and a five-star rating and share an episode you loved with a friend. We'll be so grateful. Aspire with Emma Greed is presented by Odyssey. I'm your host, Emma Greed. Our executive producers are Corrine Gilead-Fisher, Derek Brown, and me. Our executive producers from Odyssey are Maddie Sprung-Kaiser, Leah Rees-Dennis, Asha Saluja, and Jenna Weiss-Berman. Stephen Key is our senior producer. Sound design and engineering by Bill Shultz. Angela Peluso is our booker. Original music by Charles Black.

1:03:36Video production by Evan Cox, Kurt Courtney, Andrew Steele, Carlos Delgado, and Arnie Agassi. Social media by Olivia Homan. Special thanks to Brittany Smith, Sydney Ford, my teams at The Lead Company and WME. Maura Curran, Josephina Francis, Hilary Schuff, Eric Donnelly, Kate Hutchinson-Rose, Tim Mecole, Sean Cherry and Lauren Vieira. If you have questions for me, you can DM me at Aspire with Emma Greed. Greed is spelled G-R-E-D-E. That's Aspire, A-S-P-I-R-E with Emma Greed. or you can submit a question to me on my website emagreed.me

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