


10 episodes
by CODO Design · English
Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies. Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer. Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands. If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow. New episodes every two weeks.





How to map brand architecture for a beer/brewing business—why it matters and a 3-step process to build a clear portfolio map (products, venues, future plans), group it into a chart, then choose an…
10 Nov 2026 · 18m · 8 chapters
Whether breweries should adopt a “house of brands” portfolio architecture (multiple largely independent brands under one corporate umbrella) and when it’s worth fully embracing.
27 Oct 2026 · 17m · 8 chapters
How breweries should define key messaging pillars (3–4 big ideas people associate with the brand) and then shape brand personality/voice to support those messages across packaging, social, POS,…
13 Oct 2026 · 20m · 8 chapters
What resilient craft breweries do differently—treating beer as part of a broader hospitality/business model, using data to manage COGS and tap strategy, and adapting to market pressures (labor, input…
29 Sep 2026 · 41m · 16 chapters
Where “craft beer” goes next—whether the term still means anything, how the beer market may shrink by 2030, who holds power in the beer-alcohol supply chain, how mainstream media misreads beer…
15 Sep 2026 · 1h 2m · 31 chapters
How breweries should build brand strategy in a matured craft market, using “the three questions” to guide product development, pricing, retail placement, and distributor support; also discusses…
1 Sep 2026 · 37m · 22 chapters
Episode 119 is a Q&A wrap-up of CODO’s 2026 Beer Branding Trends Annual Report, answering listener questions about beer-adjacent “Function 2.0/Beyond Beer” categories and branding strategy.
18 Aug 2026 · 42m · 14 chapters
Building the “Small Beer” brand/category (low-ABV beer) in the US—terminology, ABV cutoff, occasions, messaging, distribution, and long-term strategy.
4 Aug 2026 · 30m · 12 chapters
Wachusett Brewing’s turnaround after a long decline, focusing on how a brand reset/rebrand and portfolio focus drove growth (Blueberry up 8.2% during the refresh period; 12-month rolling Blueberry up…
21 Jul 2026 · 39m · 15 chapters
Firestone Walker’s 30th anniversary and how its marketing/brand strategy drives sales in a highly competitive, three-tier beer market where consumers often buy based on what’s available on shelves.
7 Jul 2026 · 33m · 12 chapters