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10 episodes

Beer Branding Trends

by CODO Design · English

Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies. Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer. Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands. If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow. New episodes every two weeks.

Latest episodes

All episodes

125 - How to map out your Brand Architecture

How to map brand architecture for a beer/brewing business—why it matters and a 3-step process to build a clear portfolio map (products, venues, future plans), group it into a chart, then choose an…

10 Nov 2026 · 18m · 8 chapters

124 - How to build a House of Brands

Whether breweries should adopt a “house of brands” portfolio architecture (multiple largely independent brands under one corporate umbrella) and when it’s worth fully embracing.

27 Oct 2026 · 17m · 8 chapters

123 - How to Define Your Brand's Key Messaging Pillars

How breweries should define key messaging pillars (3–4 big ideas people associate with the brand) and then shape brand personality/voice to support those messages across packaging, social, POS,…

13 Oct 2026 · 20m · 8 chapters

122 - What the Healthiest Breweries Are Doing Differently (feat. Aaron Gore)

What resilient craft breweries do differently—treating beer as part of a broader hospitality/business model, using data to manage COGS and tap strategy, and adapting to market pressures (labor, input…

29 Sep 2026 · 41m · 16 chapters

121 - Where Does Craft Beer Go From Here? (with Dave Infante of Fingers)

Where “craft beer” goes next—whether the term still means anything, how the beer market may shrink by 2030, who holds power in the beer-alcohol supply chain, how mainstream media misreads beer…

15 Sep 2026 · 1h 2m · 31 chapters

120 - The Three Questions Every Brewery Needs to Answer with Shane Lohman of Five Star Beverage Group

How breweries should build brand strategy in a matured craft market, using “the three questions” to guide product development, pricing, retail placement, and distributor support; also discusses…

1 Sep 2026 · 37m · 22 chapters

119 - CODO's 2026 Beer Branding Trends Review Q&A

Episode 119 is a Q&A wrap-up of CODO’s 2026 Beer Branding Trends Annual Report, answering listener questions about beer-adjacent “Function 2.0/Beyond Beer” categories and branding strategy.

18 Aug 2026 · 42m · 14 chapters

118 - Building the Small Beer brand (feat. Mason Robinson of Small Beer)

Building the “Small Beer” brand/category (low-ABV beer) in the US—terminology, ABV cutoff, occasions, messaging, distribution, and long-term strategy.

4 Aug 2026 · 30m · 12 chapters

117 - How to Revive a Legacy Beer Brand (+8.2%) feat. Rob Day of Wachusett Brewing

Wachusett Brewing’s turnaround after a long decline, focusing on how a brand reset/rebrand and portfolio focus drove growth (Blueberry up 8.2% during the refresh period; 12-month rolling Blueberry up…

21 Jul 2026 · 39m · 15 chapters

116 - A conversation with Firestone Walker

Firestone Walker’s 30th anniversary and how its marketing/brand strategy drives sales in a highly competitive, three-tier beer market where consumers often buy based on what’s available on shelves.

7 Jul 2026 · 33m · 12 chapters