CZM Rewind: The Rot-Com Bubble

10 Jun 2026 · 31 min · 15 chapters

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In short

Ed Zitron argues the “rot-com bubble” (tech’s hyper-growth era) is ending, with AI and other “next big things” feeling iterative, invasive, or unprofitable. He claims traffic declines since 2019 show a “digital recession,” and that companies need perpetual growth so they push products people didn’t ask for.

Guest backgrounds

No guests appear in the provided transcript; it’s a solo commentary by Ed Zitron (with unrelated ad reads and a brief mention of Cal Penn/Ray Porter from another episode).

Key claims

AI hallucinations are treated as a feature; products like Windows Recall are privacy/security risks; metaverse promises were unrealistic; generative AI won’t deliver AGI; traffic and user growth have slowed.

Notable examples

Meta’s metaverse spending; Google/YouTube/Facebook/Amazon traffic declines; porn-site traffic drops; Microsoft Recall screenshot recording; OpenAI/Sam Altman AGI claims; AI search giving dangerous advice.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Introduction to the Rot-Com Bubble

0:05 to 0:57

Ed discusses the upcoming episode about the rot-com bubble and its relevance.

“a once-monthly treatment for moderate to severe eczema.”

Introduction to the Rot-Com Bubble

2:21 to 3:00

Ed discusses the upcoming episode about the rot-com bubble and its relevance.

The Decline of Innovation in Tech

3:00 to 4:25

Examining the shift from innovation to growth in the tech sector.

“you listen to this as i think that this is going to be kind of formative to the future anyway enjoy Hello and welcome to Better Offline.”

Impact of the Rot Economy

4:25 to 5:38

Exploring how the rot economy affects tech products and services.

“And the raw economy doesn't feel like any other economic period I've seen.”

Critique of AI and Tech Promises

5:38 to 7:45

Analyzing the shortcomings of AI technology and its real-world applications.

“And by 2021, even the pretense of any gradual improvement was really dropped.”

Concerns Over Privacy with New Features

7:45 to 9:39

Discussing privacy concerns related to intrusive tech features like AI-powered search.

“Anytime you read Sam Altman talking about AGI, he is talking about tech that OpenAI does not have and is not building.”

Concerns Over Privacy with New Features

11:32 to 12:26

Discussing privacy concerns related to intrusive tech features like AI-powered search.

“Eczema is unpredictable, but you can flare less with Epglyss, a once-monthly treatment for moderate to severe eczema.”

Emotional Storytelling in Audiobook Narration

14:00 to 14:40

Learn how personal emotion can enhance storytelling in audiobooks.

“And it's like, OK, yo, yo, yo, is this indulgent?”

Tech Industry's Growth and Market Challenges

14:40 to 20:46

Explore the rapid growth of the tech industry and emerging market challenges.

“For decades, the tech industry and its various venture capital funders, they've been remarkably good at coming up with both innovative new products and ways to turn them into huge new markets for hyper growth.”

The Rot-Com Boom: A Cycle of Unsustainability

20:46 to 21:55

Understand the implications of the Rot-Com boom on tech sustainability.

“growth is not just a reasonable expectation, but a requirement is central to the core of the rot in the tech industry.”
Show all 15 chapters

The Rot-Com Boom: A Cycle of Unsustainability

22:38 to 23:04

Understand the implications of the Rot-Com boom on tech sustainability.

“people spending their time on right now?”

A Historical Perspective on Tech Innovation

23:38 to 28:01

Examine the evolution of tech innovation over the past decade.

“I'm the host of Earsay, the Audible and iHeart Audiobook Club.”

The Metaverse: Dreams vs. Reality

28:01 to 32:53

Explore the unrealistic expectations surrounding the Metaverse and its implications for tech innovation.

“It's been central to the hyper growth cycle with innovations like connectivity and cloud infrastructure allowing multiple companies to carve out these hundred billion and trillion dollar ecosystems.”

Desperation in Tech: The End of Hyper-Growth

32:54 to 36:26

Discuss the current struggles of big tech companies and the challenges they face in sustaining growth.

“Putting that aside, I really think this is why Zuckerberg is so full force on generative AI.”

The Disconnect Between Promise and Reality

36:27 to 38:06

Analyze how tech promises are failing to match actual developments and user needs.

“And it's not in Sundar Pichai or Sam Altman or Satya Nadella's either.”
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Transcript

Automatic transcript. May contain errors.

0:00This is an iHeart Podcast. Guaranteed human. Eczema is unpredictable, but you can flare less with Epglyss, a once-monthly treatment for moderate to severe eczema. After an initial four-month or longer dosing phase, about four in ten people taking Epglyss achieved itch relief and clear or almost clear skin at 16 weeks. And most of those people maintain skin that's still more clear at one year with monthly dosing. Epglyss, LibriKizumab, LBKZ, a 250 mg per 2 ml injection is a prescription medicine used to treat adults and children 12 years of age and older who weigh at least 88 pounds or 40 kilograms with moderate to severe eczema.

0:35Also called atopic dermatitis that is not well controlled with prescription therapies used on the skin or topicals or who cannot use topical therapies. EBCLIS can be used with or without topical corticosteroids. Don't use if you're allergic to EBCLIS. Allergic reactions can occur that can be severe. Eye problems can occur. Tell your doctor if you have new or worsening eye problems. You should not receive a live vaccine when treated with EBCLIS. Before starting EBCLIS, tell your doctor if you have a parasitic infection. Ask your doctor about EBCLIS and visit ebglis.lily.com or call 1-800-LILY-RX or 1-800-545-5979.

1:27Visit VitalProteins.com to learn more and where to buy. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Ryan Reynolds here from Mint Mobile. I don't know if you knew this, but anyone can get the same premium wireless for$15 a month plan that I've been enjoying. It's not just for celebrities. So do like I did and have one of your assistant's assistants switch you to Mint Mobile today. I'm told it's super easy to do at MintMobile.com slash switch.

2:04If your best finance people are doing expense reports, chasing receipts, or spending time on month-end close, it's time to get Brex AF, a gentic finance that eliminates that work before it starts. Learn more at brex.com slash AF. call zone media hey folks it's me ed so i'm off this week get my wisdom teeth out finally time but i'm gonna rerun this episode the rock con bubble and i want to be clear this is two years old it's gonna i i am sure at some point i'm like this is gonna end in three quarters which i was i was wrong about that one nevertheless this is an important piece because i think everything about the ai bubble comes back to the rock con bubble which is the idea that the big companies they've out of hyper growth ideas they don't have a new smartphone they don't have a new cloud computing and i think this episode is super educational and yeah i'm taking a week off so enjoy this remember it's from like september 2024 but nevertheless it's very very important that you listen to this as i think that this is going to be kind of formative to the future anyway enjoy

3:18Hello and welcome to Better Offline. I'm your host, Ed Zitron.

3:32In the next two episodes, I want to present you with a theory about why the tech industry has felt so weird for the last few years, and why there are so many products that have popped up that don't seem to really do anything or be things that people have actually asked for. And it comes down to a few simple questions. Chief of them, what if the next big thing in tech is actually years or decades away? What if the era of hyper growth in tech is over? And as I've mentioned before, I believe the rot economy is to blame for a lot of this. It's a core of pretty much everything I've written or spoken about.

4:08It's this force that drives businesses to grow bigger rather than better and make products to conquer markets and show growth to the public markets rather than fixing a problem that you or I might have or a business might have or provide a necessary service that was nevertheless popular and profitable. And the raw economy doesn't feel like any other economic period I've seen. It's not like, say, I don't know, the post-2008 financial crisis or that stagnation that lingered afterwards. And what's different was there isn't really a single obvious event that started the decline of the services we're using or the companies that make them.

4:43And there's not really like a Lehman Brothers crater we can point at and say, there you go, that's the thing. The closest I can come is kind of FTX, which was the big crypto crash, the big massive Ponsai scheme that no one really saw coming other than many people who were looking behind the scenes. But other than that, that was kind of what crashed crypto. And maybe it was the end of the zero interest free era where interest rates went up and it was harder to get money. But there was no one thing you could point out. But I do want to try. And I have one epoch, I think, for when the raw economy kind of took over.

5:17And I'd want to point to the latter point of the 2010s. Think about it. Like, really think about it for a second. Sometime after 2019, the tech industry kind of lost its sizzle. There were new gadgets. There were new apps, new services. but tech started to feel iterative rather than innovative, yet they were making more money than ever. And by 2021, even the pretense of any gradual improvement was really dropped. It felt like, I don't know, they were trying to sell us things that didn't really exist. We were told that NFTs would replace physical, tangible collectibles and that cryptocurrency would replace regular money while also emancipating customers from an unstoppable market force like inflation or big tech, because of course cryptocurrency came with it, the idea, and I mean idea, of decentralized software.

6:06And this was all meant to get rid of rent-seeking middlemen that were taking parts of every purchase, despite the very same middlemen investing in cryptocurrency. Yet the actual services that came out of these movements didn't really seem to do anything or improve our lives in any meaningful way. And we were told at one point that our futures were in the metaverse and we'd lived in this massive interconnected quote new internet yet when we actually got there it was just this really wonky vr virtual reality space that mark zuckerberg has somehow burned 36 billion dollars on it's all so weird and today we're told that we have this glorious ai powered future that's just imminent yet what we've actually got is this unprofitable unsustainable generative AI that has this horrible, unustainable problem of hallucination, where it spits out incorrect information authoritatively, which worryingly Google CEO Sander Peshai has said in an interview with The Verge is an inherent feature of a technology that he's now plugged into Google search, which means it's generating these horrible answers to queries based on the links of a search engine that Sander Peshai has helped decay.

7:19It's all just very frustrating. And it's also quite useless. Kind of illogical too. And at the forefront of this AI boom is Sam Altman and his$80 billion juggernaut OpenAI, a company that claims it's going to build artificial general intelligence, one that experiences human-like cognition, which is just not possible with generative AI. The tech he is selling today is not going to give us AGI. I just want to be abundantly clear about that. Anytime you read Sam Altman talking about AGI, he is talking about tech that OpenAI does not have and is not building. They may claim they're building it behind the scenes, but they're only working on generative AI.

7:59And the frustration you hear in my voice, you might have felt yourself, you might not have, but it's this prevailing sense of you keep telling me the future is here, but when I look at what the future is, it isn't even close. And the products you're selling me aren't actually useful. Let me give you another example. Windows laptops will soon integrate an AI-powered search feature called Recall that allows you to search everything you've ever done on your computer in the last three months. And it does so by recording everything. Everything. From the meetings you've been into to the things you've written.

8:34I should be clear, I don't think anybody actually asked for a feature like this. And it's also inherently invasive. It directly encroaches on your privacy and your security. and it takes screenshots of your machine every few seconds and stores them, along with AI-generated inferences, in a locally held database. This isn't good, and the fact that they're not sending it anywhere doesn't really make it better. It is, in essence, a pre-installed screen recorder, the kind of thing that a hacker might install on a victim's computer, and if an attacker gains access to it, it's obvious how catastrophic the ramifications are.

9:09Or, let's be honest, domestic abusers, people at work. There are people who can get on your computer, force access by forcing you or just getting your password, and they can now see everything you've done. Despite this being an inherently AI-powered feature, it can't distinguish between your regular computer usage and, say, sensitive information, passwords, health information, trade secrets, the very obvious stuff you would not want your computer recording. It treats, I don't know, like an email from your doctor with the same level of concern and copying as it would like YouTube or a chat conversation.

9:48It's just really bad. And already White Hat security researchers, they've created proof of concept malware applications that can pull sensitive data obtained or generated by Microsoft Recall from your computer and with pretty minimal effort. And now the UK's Information Commissioner's Office, the nation's privacy watchdog, by the way, They can actually do quite steep finds. It's not great. They're now probing whether the tech actually presents an unacceptable risk to consumers, which, as anyone who thinks about it for more than 12 seconds, or even five, can confirm it does. It's just very frustrating.

10:24And who asked for this? Who actually asked for this? Now, every major tech company, they're integrating AI into their products and services, yet underneath the hood, the AI they're integrating doesn't actually seem to do anything new or generate a profit or solve anyone's actual needs. Even the companies themselves seem incapable of explaining why AI is such a big deal, to the point that Microsoft Super Bowl commercial for its AI-powered co-pilot assistant featured multiple things that it cannot do, like generate the code for an open world game. By the way, you type in the prompt, which on the commercial is 3D, generate the code for an open-world 3D game.

11:03And you type that in, and it will give you a list of things you should do to build an open-world game. It's so strange. And it's so strange how so many of these companies just can't really explain why this is the next best thing. They just need you to believe them. And maybe that might actually be the problem.

11:32Eczema is unpredictable, but you can flare less with Epglyss, a once-monthly treatment for moderate to severe eczema. After an initial four-month or longer dosing phase, about 4 in 10 people taking Epglyss achieved itch relief and clear or almost clear skin at 16 weeks. And most of those people maintain skin that's still more clear at one year with monthly dosing. EbGliss, Librikizumab, LBKZ, a 250 milligram per two milliliter injection is a prescription medicine used to treat adults and children 12 years of age and older who weigh at least 88 pounds or 40 kilograms with moderate to severe eczema, also called atopic dermatitis that is not well controlled with prescription therapies used on the skin or topicals or who cannot use topical therapies.

12:09EbGliss can be used with or without topical corticosteroids. Don't use if you're allergic to EbGliss. Allergic reactions can occur that can be severe. Eye problems can occur. Tell your doctor if you have new or worsening eye problems. You should not receive a live vaccine when treated with EBCLIS. Before starting EBCLIS, tell your doctor if you have a parasitic infection. Ask your doctor about EBCLIS and visit ebglis.lily.com or call 1-800-LILY-RX or 1-800-545-5979. Ask yourself, what are your best people spending their time on right now? Expense reports, receipt chasing, month-end close that takes weeks.

12:40You become what you spend on and that's not what you're building toward. Brex is the intelligent finance platform that eliminates that work before it starts. AI agents that handle the manual stuff automatically so your team can spend their time on what actually compounds. It's time to get Brex AF. Learn more at brex.com slash AF. Hey, it's Ryan Seacrest for Jewel Osco. Now through June 23rd, shop for You Save Days and get great savings on all your favorite personal care essentials and earn four times points. Shop in-store or online and save on items like head and shoulder shampoo, Pantene shampoo, Tresame conditioner, L 'Oreal hair dye, Tresame hairspray, and Aussie Miracle Curls.

13:22And earn four times points to use for future savings on groceries or gas. Offer ends June 23rd. Restrictions apply. Offers may vary. Visit Jewelosco.com for more details. Hey, everyone. It's Cal Penn. I'm the host of Earsay, the Audible and iHeart Audiobook Club. This week on the podcast, I am sitting down with Ray Porter, the narrator of Andy Weir's audiobook Project Hail Mary. Massive sci-fi adventure about survival and science and what happens when you wake up alone very far from Earth. I really had to make a decision because I caught myself getting that frog in my throat and starting to get teary as I'm narrating some of these sections.

14:03And it's like, OK, yo, yo, yo, is this indulgent? And I really thought about it. I was like, no, at this point, it would kind of be betraying the trust the author and the listener have in telling this story if I don't go through it. But there's places in this book that deeply emotionally affected me. And I left it on the mic. That's great. Because it served the story. People will say like, oh, my God, I cried at the end. It's like, yeah, dude, me too. Listen to Earsay, the Audible and iHeart Audiobook Club on the iHeartRadio app or wherever you get your podcasts.

14:40For decades, the tech industry and its various venture capital funders, they've been remarkably good at coming up with both innovative new products and ways to turn them into huge new markets for hyper growth. $100 billion, trillion markets that they could then sell into investing companies within actual industries. You had search engines, digital maps, smartphones and apps, social media, cloud computing, software as a service, electric cars, streaming audio and video. And also another thing, in the period between 2005 and 2024, we've tripled the amount of people on the internet. It's now over 5 billion people who use it.

15:17And that's also another problem I'll get to in a little bit. There were obvious meaningful markets to move into, ways to connect people, ways to get people content they wanted, algorithms to present it to them, ways to sell people things that solve problems that they had, or either for the first time or solving them faster, like the transition from physical to digital media, and problems that were both important to solve and actually solvable. Tech has perpetually succeeded at building things, new things, that neatly create these new markets, and they've been incentivized by both the public and private markets, in growing these companies as fast and as big as possible to dominate these new markets with the assumption that there would always be more of them, more massive multi-billion and multi-trillion dollar markets to conquer.

16:02And I must be clear, you should never assume anything. Between 2022 and 2023, only 100 million additional people got online, which is the slowest rate of growth in the last 18 years. And that's not because the need to bring connectivity to the masses is actually solved, especially in the global south. It hasn't been. And as of the most recent figures from the UN's International Telecoms Union shows, 33 % of the world's population, or about 2.6 billion people, have never actually used the internet. But I have more worrying stuff. I've received some data from SimilarWeb that shows that the majority of the internet's top 100 web properties have seen significant declines in traffic since 2021.

16:48In the years since the world slowly emerged from lockdown, Google.com has seen a decline of 5.3 % in web visits, as has YouTube, which lost 3.8 % of its traffic, Facebook, which lost a remarkable 27.7%, Twitter, which lost 3.5%, Amazon, which lost 11.6%, Twitch.tv, 17.5 % lost there, they're owned by Amazon, sadly Wikipedia, which lost 24.8 % of its traffic, and here's the thing that really worried me, porn sites like xvideos 27.4 % loss and pornhub 17.1 % loss. When the porn's down, that's when you start worrying. Though you might be tempted to dismiss this all as a result of life returning to normal and that traditional office-based environments aren't particularly conducive to a crafty midday wank, you shouldn't.

17:41The trend actually began earlier, with similar web data showing the decline starting in 2019. My analysis focuses on 2021 to 2024 because that's the one I have the most detailed month-by-month and year-by-year breakdowns for. And by the way, I'm going to put in the episode notes links to things so that you can all see this. I want you to know this data is very worrying, but don't trust me, trust the data from SimilarWeb. When you look at the trajectory of the web's most valuable properties on a year-over-year basis, things look quite bleak. With Google, which lost about 0.9%, YouTube lost about 4.4%, Facebook 7.7 % loss, Twitter 6.2 % loss, Twitch 11.9 % loss, and Amazon 2.7 % loss, all still seeing significant declines.

18:29Only a few sites like Reddit, which saw a 31.3 % growth, TikTok 11.6 % growth, and Instagram 9.9 % growth but trending down every year since 2019, and also LinkedIn, up 17.9%, they're the only ones that are really seeing good year-over-year growth. And while it's important to note that these are visits rather than active users, and in fairness, this data only covers visits made through a browser rather than an app, this is still a truly astounding trend that suggests for the most part that the web's largest platforms are seeing kind of a digital recession. While there might be revenue coming to these companies and they might still be acquiring no users, there's really no good way to spin the fact that traffic to platforms like Amazon and Google has plateaued then declined.

19:16Something's shifting downwards and it's been doing so since 2019. Perhaps this explains why platforms like Google and Facebook have kept making changes to make each user journey create more engagement and make it more profitable to sustain growth. Because fewer people than ever are actually visiting the platforms. I believe we're at the end of something I called the Rotcom boom, the tech industry's hyper-growth cycle, where there were so many new lands to conquer, so many new ways to pile money into so many new, innovative, useful ideas that it felt like every tech company could experience perpetual growth just by throwing money at a problem.

19:54It also explains why so many tech products, YouTube, Google search, Facebook, and so on, feel like they're either trapped in amber or like they've got tangibly worse. because when you think about it, when there's no incentive to improve the things you've already built, why would you? You should just be working on the next big thing or new ways to juice the thing you have right now to keep people coming back, yeah, maybe, but to keep people on the platform, sometimes by monopolizing an industry so they have nowhere else to go. And that's the thing. All of these companies, Facebook, Google, Amazon, I mean all of them, they've all built themselves on this very simple idea that there'd always be a next big thing.

20:36And I'm not even saying that there won't be, but they've assumed. And the problem that they're facing right now is that there would always be one around the corner. This belief that exponential growth is not just a reasonable expectation, but a requirement is central to the core of the rot in the tech industry. And as these rapacious demands run into reality, I'm sorry to say that the rot-com bubble is going to deflate. And as we speak, the tech industry, they're grappling with somewhat of a midlife crisis. And they're desperately searching for that next hyper-growth market. And they're eagerly pushing customers and businesses to adopt this technology that nobody actually asked for.

21:14They must keep the rot economy alive. Because if they don't, they're going to have to face the fact that they've built pretty unsustainable businesses. Even though they're profitable even though they keep growing. The only thing that grows forever is cancer.

21:54more clear at one year with monthly dosing.

22:24should not receive a live vaccine when treated with EBCLIS. Before starting EBCLIS, tell your doctor if you have a parasitic infection. Ask your doctor about EBCLIS and visit EBCLIS.lily.com or call 1-800-LILY-RX or 1-800-545-5979. Ask yourself, what are your best people spending their time on right now? Expense reports, receipt chasing, month-end close that takes weeks? You become what you spend on, and that's not what you're building toward. Brex is the intelligent finance platform that eliminates that work before it starts. AI agents that handle the manual stuff automatically, so your team can spend their time on what actually compounds.

23:02It's time to get Brex AF. Learn more at brex.com slash AF. Hey, it's Ryan Seacrest for Jewel Osco. Now through June 23rd, shop for you save days and get great savings on all your favorite personal care essentials and earn four times points. Shop in-store or online and save on items like head and shoulder shampoo, canteen shampoo, Tresame conditioner, L 'Oreal hair dye, Tresame hairspray, and Aussie Miracle Curls. And earn four times points to use for future savings on groceries or gas. Offer ends June 23rd. Restrictions apply. Offers may vary. Visit Jewelosco.com for more details. Hey, everyone.

23:40It's Cal Penn. I'm the host of Earsay, the Audible and iHeart Audiobook Club. This week on the podcast, I'm sitting down with Ray Porter, the narrator of Andy Weir's audiobook Project Hail Mary. Massive sci-fi adventure about survival and science and what happens when you wake up alone very far from Earth. I really had to make a decision because I caught myself getting that frog in my throat and starting to get teary as I'm narrating some of these sections. And it's like, OK, yo, yo, yo, is this indulgent? And I really thought about it. I was like, no, at this point, it would kind of be betraying the trust the author and the listener have in telling this story if I don't go through it.

24:22But there's places in this book that deeply emotionally affected me. And I left it on the mic. That's great. Because it served the story. People will say like, oh, my God, I cried at the end. It's like, yeah, dude, me too. Listen to Earsay, the Audible and iHeart Audiobook Club on the iHeartRadio app or wherever you get your podcasts.

24:47The Rot economy and tech's growth lust isn't new, though. Venture capital has been incentivizing and monetizing Rot for over a decade, and Marc Andreessen advocated in 2011 that we should look to expand the number of innovative new software companies created rather than constantly questioning their valuations. Yet just a year earlier in March 2010, his partner, Ben Horowitz, he advocated for fat startups, and I'll link to that in the notes, saying that you can't save your way to winning the market and that startup purgatory is when you don't go bankrupt, but you fail to build the number one product in the space and have zero chance of becoming a high growth company.

25:25Which, by the way, Horowitz described this as worse than startup hell because you are, and I quote, stuck with the small company, even if it's cash flow positive. At the time, this might have made sense to them because this mindset made them quite rich. Even though there's something inherently abnormal about describing being a stable, profitable company as being in a state that's worse than hell. Anyway, I want you to take a step back in time with me though and think about how much has changed in the last 10 years, 15 years. Think about it for a second.

26:03in 2010 it felt like we were just making our first steps into the digital world it was still pretty new 2010 there was no instacart there was no zoom no snapchat no lift no tinder no slack no snowflake no doordash no tiktok no discord no coinbase no robin hood and there wasn't any venmo or zelle either tesla facebook linkedin airbnb uber square Alassian, Okta, MongoDB, Workday, Palo Alto Networks, Asana, UiPath, Spotify, they hadn't even gone public yet. Instagram was still independent, it wasn't part of Facebook yet, and consumer drones, they hadn't reached ubiquity. Voice assistants hadn't even been launched.

Read the full transcript

26:404G, LTE networks, they were brand new, and Amazon Web Services, one of the most profitable things in the world, as I'll get to, was on course to make$600 million in revenue in 2010, which is, by the way, 2.5 % of the$24 billion that AWS on its own made in the first quarter of 2024, Google and Apple's stock prices were worth less than a tenth of what they are today. And Nvidia, a stock now worth over$1 ,000, traded at under$3 a share. Between 2005 and 2018, we saw this incredible surge of innovation and tech valuations, and this kind of seemingly unstoppable period of growth and big, sexy ideas that created big, sexier new markets.

27:23While applications existed in 2008, Apple's App Store and the perpetual nature of connection that we get from smartphones, it consumerized the concept of distinct service-based apps, as well as the overall concept of software ecosystems, which has become a multi-trillion dollar philosophical and economic force. And it's changed just about everything about how we communicate and even do business. It's remarkable and also was a new market just sitting there waiting for the hardware and software to catch up with it and for someone to come up with the idea of course. Connecting people digitally through social media, voice, video and so on.

28:01It's been central to the hyper growth cycle with innovations like connectivity and cloud infrastructure allowing multiple companies to carve out these hundred billion and trillion dollar ecosystems. systems on some level big tech companies could put money through research and development investment or acquisitions wherever they needed to as a means of making the future a reality and thanks to the fact that interest rates were rock bottom and there was a lot of private money going into startups they were never really short of cash to do so at some point hype began to outpace innovation and while there were new ideas the actual fundamental technology required to actually innovate may not actually exist, making a lot of these ideas theoretical and so far behind the cart that you may as well shoot the horse dead.

28:50When Mark Zuckerberg renamed Facebook to Meta, he told Casey Newton, who by the way should feel nothing but shame for accepting this in good faith, that he believed the Metaverse was an embodied internet that was a persistent, synchronous environment that would resemble social media but also be an environment where you're embodied in it. That's a real quote, by the way. This is, of course, total nonsense. A total word salad that will make you throw up. Conjured up by somebody without any real ideas that knows that they won't receive any pushback on them anyway. Not even from those whose job it is to scrutinize the tech industry and ask the difficult questions so that people don't buy stupid shit.

29:31Anyway, what Zuckerberg had actually built, by which for the most part I mean acquired, was a half-assed virtual world accessed through niche virtual reality technology that nobody asked for, that already kind of existed, that made people sick, and that Meta couldn't actually build. And what Mark Zuckerberg wanted to do was build the successor to the mobile internet in the hopes that, quote, the metaverse would be another hyper-growth industry where people would buy land, which they didn't, or hang out en masse, which they didn't, or have meetings, which they did not, all while sharing data and watching ads served by Meta and other companies that Meta could sell ads to.

30:09In this cynical, horrible version of the future, the internet, neutral, standards-based, and controlled by no single company, would be transformed into a platform, a feudal system where Meta would set the rules and exact a cut from each engagement, interaction, and transaction. It was quite plainly a power grab, the likes of which the internet hasn't seen since the bleak days of Internet Explorer 6 and ActiveX. And if you don't know what those are, Microsoft has some evil things in the past. The tech, however, was never there. Mark Zuckerberg sold everybody on the concept of a Ready Player One metaverse, and putting aside for a second that Ready Player One is a poorly written dystopia, this vision hinges heavily on the idea of technology that completely immerses the user and their senses and makes them feel like they're actually in a world.

30:55which is just insane it's not possible it's not even close to possible we're talking about full sensory takeover and the ability to traverse the digital world somehow without moving this would be a revolution both in cloud computing because just the raw data would be insane but also immersive technology just what was everyone doing accepting this idea and let's be honest the reality was just so much worse. You had these nausea-inducing headsets that led you into this horrible, clunky cartoon world that wasn't fun or practical or useful, and tens of billions of dollars of R &D costs developing headsets that lose money on every sale.

31:39It's just insane. By the way, Mark Zuckerberg has spent tens of billions of dollars, and I realize sometimes people don't like it when it gets yelly, and I apologize, but where has the$30 billion gone? What has Mark Zuckerberg done with it? Where is it going? I don't know. I'm not accusing anyone of anything, but the whole thing just feels like a con. And Zuckerberg's glossy metaverse video, the first one he published when they rebranded Facebook to meta, it was significant in quite a few ways. First of all, the most disgusting bullshit I've ever seen a tech company put out, just complete lies.

32:14But it was also a demonstration of the company's future ambitions and directions. and it showed exactly what they hoped they could build. And had Zuckerberg actually done so, I would have said it would have been a success, but said success would have been predicated on a pace of innovation that we haven't had in over a decade or longer. I don't actually know how we get to anything close to what Mark Zuckerberg was selling. But$40 billion later, the metaverse is just nowhere near close to existing. And yet he keeps burning cash in the hopes that he can get just one more hit of hyper growth, man.

32:48That's all Mark Zuckerberg needs. Just one more hit, brother. Just give me a little more growth. I'll be okay. I swear I won't need any in the future. Putting that aside, I really think this is why Zuckerberg is so full force on generative AI. He's shoved it into every meta platform now, regardless of whether it does anything useful or whether it's doing anything weird, like commenting on a parenting group that it has a gifted child and telling parents where to take their kids. It's just so weird. And it's the same reason that Sundar Pashai and Liz Reid are forcing generative AI into Google search, even as it misinforms customers.

33:24And it's recommending people put glue on their pizza and eat rocks. And it's claiming that Barack Obama is a Muslim. And it's regurgitating stories from The Onion as indisputable fact. And it's just, it's very frustrating. You can hear it in my voice, but it all comes down to a simple problem, which is the tech industry is getting withdrawal symptoms. They're realizing there might not be any massive new markets. There might not be another way to create another billion dollar arm of a trillion dollar enterprise. And on some level, I believe that the industry wide alignment around this unprofitable, unsustainable AI tool is just proof that they're getting desperate and that some of them might be irredeemably washed.

34:08Why else would Sam Altman spend most of the time talking about what AI might do? Why else would Sam Altman talk so often about building artificial general intelligence, a thing that, as I have mentioned, is totally and utterly impossible to build with any of the generative AI tech his company makes, and likely requires kinds of computing that do not exist yet? it's really frustrating and the rock calm bubble bursting is it's going to be nasty for bit tech it's going to wash out at least one of these companies and it might take years to happen but the growth trend is reversing every single one of these companies with a few exceptions i realize is seeing traffic declines and they're not improving perhaps they will find new ways but where are they going to find them?

35:03What are the things they're going to do? What happens when none of this stuff actually is the future? What happens when Google search tells someone to actually do something that kills them? How to clean up a chemical fire incorrectly, for example. There are very real ways that these things are going to hurt people, but putting that aside, even if they don't, they're not going to make them the kind of money and get them the kind of customers that they need to perpetually show perpetual growth. As I said last episode, well, two episodes ago, Facebook is dying. And Facebook's dying because I actually believe Mark Zuckerberg is quite innovative about one thing, which is he can smell blood in the water, except now he can smell his.

35:49I think Mark Zuckerberg realized that this was happening many years before everybody else. And that's why he pushed the metaverse in 2021. That's why he was talking about web 3 in 2021 that was a very very easy year to get money and it was a year when people were aggressively buying things so it was a great time to sell new ideas also i think he read ready player one and he actually liked it which is so strange but either way i do think zuckerberg's an innovator because he's realized that the hyper growth era is over and he's really trying to create the next best thing now notice i didn't say something good or something useful That's just not in Zuckerberg's DNA.

36:29And it's not in Sundar Pichai or Sam Altman or Satya Nadella's either. Microsoft, Amazon, Meta. These companies are not innovative anymore because they're no longer engineered to be. When the living was free and easy, when there were tons of these markets to attack and grow and eat and shit out the other way and make money from, they just needed a management consultant mindset. It was growth at all costs. It was growth all the time because all they had to do was throw more money at the problem and they'd always keep growing. And to their credit, they have been. But mark my words, they're not going to grow forever and they don't have a next trick.

37:06They don't have the next 1 billion user product. They don't have the next innovation and I don't think they're going to have it for a long time. And this is why all of this stuff feels kind of weird. It's why all of this stuff doesn't seem to be solving a need that you or I have or that even a business has. and it's why so often it feels like they're pleading with us to believe that this is the future. Companies that build useful things that people need don't need to talk about what they're building in the future. You can see it in the things they're selling you today. You could see in the early days of cloud computing how ubiquitous storage like Dropbox or Box might have existed.

37:48Obviously, it's an FTP. Thank God for Dropbox, honestly. But seriously, you could see why these things were the future. And in the next episode, I'm going to walk you through how the tech industry's promises no longer actually seem to match their ability to build things, and how this desperation I've been discussing shows that we're close to the rock-com bubble bursting. Thanks for listening.

38:19Thank you for listening to Better Offline. The editor and composer of the Better offline theme song is matosowski you can check out more of his music and audio projects at matosowski.com m-a-t-t-o-s-o-w-s-k-i.com you can email me at easy at better offline.com or visit better offline.com to find more podcast links and of course my newsletter i also really recommend you go to chat.wheresyoured.at to visit the discord and go to r slash better offline to check out our Reddit. Thank you so much for listening. Better Offline is a production of Cool Zone Media. For more from Cool Zone Media, visit our website, coolzonemedia.com, or check us out on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

39:22This is an iHeart Podcast. Guaranteed human.

From the publisher

Tech's hyper-growth era is ending, with online 100 million new people getting online between 2022 and 2023, and almost every major web platform seeing a decline in growth since 2021. In this episode, Ed Zitron walks you through how tech's decline is driving the tech industry to try and sell you useless products like the metaverse, cryptocurrency and generative AI.

Original Air Date: 6.5.24

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