In short
Apollo Global Management arranged a $2.6 billion financing deal with the New York Yankees, mixing debt and equity. The discussion also broadens to how institutional capital is reshaping sports ownership and how AI/tech finance themes show up elsewhere in the broader Bloomberg Intelligence program.
Guests
Randall Williams, Bloomberg Business of Sports reporter.
Guest background
Sports business journalist covering league economics, ownership structures, and capital markets in professional sports.
Key claims
Private equity in sports typically provides liquidity/cash and stadium or debt financing rather than running teams; MLB rules cap private equity ownership at 15% while the Steinbrenner family remains in control. The deal’s timing may relate to potential MLB labor disruption (lockout/strike) and revenue risk. Exit questions remain: valuations keep rising, but who buys the stake later is unclear.
Notable examples
MSG spinoffs (Knicks/Rangers) discussed as potential future unlocks; leveraged ETF and AI infrastructure financing segments appear elsewhere in the episode’s broader programming.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOInvesting in Sports: Apollo and the Yankees
0:15 to 0:41
Exploring Apollo's $2.6 billion financing deal with the New York Yankees.
“If you've ever waited on a refill or couldn't schedule an appointment, you get it.”
Investing in Sports: Apollo and the Yankees
1:40 to 1:55
Exploring Apollo's $2.6 billion financing deal with the New York Yankees.
“This is another example of private equity or institutional capital in general.”
Valuation Insights: Analyzing the Deal
1:55 to 2:41
Discussion on the potential valuation and implications of the investment.
“Randall Williams, Bloomberg Business of Sports reporter, joins us here.”
Private Equity in Sports: Current Trends
2:41 to 3:35
Exploring the role of private equity in sports investments and liquidity.
“But at the end of the day, the Steinbrenner family still in control here of the New York Yankees.”
Impact of MLB Negotiations on Teams
3:35 to 4:30
How current MLB negotiations may affect team finances and operations.
“Probably a lockout more so than a strike.”
Fan Reactions: What to Expect
4:30 to 5:15
Speculating on potential changes for Yankees fans post-investment.
“And you were explaining to me just earlier during the surveillance show, this isn't the first time private equity.”
Future of Sports Teams and Public Ownership
5:15 to 6:39
Speculating on the future of public ownership and team valuations.
“And I think I read that it's this is the largest investment Apollo has made in terms of a sports team.”
Regulatory Shifts in Sports Investments
6:39 to 7:20
Discussing potential changes in regulations regarding private equity in sports.
“But we're not I don't know that any league is looking at that and formatting it right now.”
Tech Minutes: DoorDash's Delivery Drones
9:03 to 14:01
Discussion on DoorDash's venture into delivery drones and AI.
“Everyone's talking about how AI is transforming work, especially in sales.”
The Current Economic Landscape
14:01 to 15:07
Discussion on the unique economic conditions and shifts in technology investment.
“This is nowhere near anything I've ever seen before.”
Show all 13 chapters
Chipotle's Salmonella Scare
16:17 to 20:50
Analysis of Chipotle's response to a salmonella outbreak linked to jalapenos.
“Everyone's talking about how AI is transforming work, especially in sales.”
The Rise of Leveraged ETFs
21:59 to 28:00
Exploration of the trading trends and risks associated with leveraged ETFs.
“Everyone's talking about how AI is transforming work, especially in sales.”
Retail Traders and Market Trends
28:00 to 29:32
Discussing the behavior of retail traders and market volatility.
“you may actually end up either getting a big part of your gains disappear or getting your losses exacerbated.”
Transcript
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0:32What's that look like? Cheaper prescriptions that are easier to get and care that looks at the whole person. How you need it. Optum is helping make healthcare work as one for everyone. Learn more at business.optum.com. Everyone's talking about how AI is transforming work, especially in sales. While the landscape shifts, one thing remains the same. The thrill of closing a deal. Whether it's a gong or a confetti machine, every team has its celebration rituals. Adio is designed for that moment. It's the agentic CRM that turns customer signals into actionable insights, helping you close deals faster with revenue agents and automations working around the clock.
1:07You'll have everything you need to scale your go-to market efforts. Elevate your wins with Adio. Start your free trial at adio.com slash iHeart. Bloomberg Audio Studios. Podcasts. Radio. News. You're listening to the Bloomberg Intelligence Podcast. Catch us live weekdays at 10 a.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business app. Listen on demand wherever you get your podcasts or watch us live on YouTube.
1:39Ed Ludlow:Really cool story today out in the business of sports. This is another example of private equity or institutional capital in general. Investing in a professional sports in this one, it's Apollo. inks a$2.6 billion financing deal with the New York Yankees. How about that? Randall Williams, Bloomberg Business of Sports reporter, joins us here. Seems like a big number. What do we know about this investment? Well, the money is going to go, it's a mix of debt and equity. Now, the exact split isn't known, but you have to wonder what the valuation of this is because of the fact that MLB rules permit private equity firms to own up to 15%.
2:21OK, so if this is a let's say that it's half of equity, so one point three billion dollars and it's 10 percent. That's a 13 billion dollar valuation. Now, of course, I'm just doing that math off the top of my head. Nice math for a reporter. I like that for a journalist. That's like a banker. But we don't know. We don't know. This could be 15 billion. It could be 16. It could be lower. We don't know.
2:41Ed Ludlow:But at the end of the day, the Steinbrenner family still in control here of the New York Yankees. Very much in control. Private equity across sports is not they're not decision makers. They are cash providers for liquidity, for debt, for stadium financing, for all of those issues. That's what private equity is in sports for, for now. I guess what I've learned over my career, just looking at the business of sports, it's a great investment vehicle to create value over time. You buy your franchise today at X, you sell it in 20 years for 2X, 3X, 4X, whatever. It's a great return. It's not a good cash-flowing investment.
3:18Ed Ludlow:No. So these types of deals, it gives some liquidity to the family or whoever owns it. Well, you have to wonder, the timing of this deal is somewhat interesting because of the fact that the MLB-CBA negotiations are currently ongoing. A lot of people are saying there's going to be a strike, right? Exactly. A strike or a lockout. Probably a lockout more so than a strike. But in all likelihood, if that happens come March, there won't be a season. Teams won't be getting that revenue. And so maybe this money goes towards that. All of those possibilities come to mind. But in terms of what you're saying about, you know, this being low cash flow, the real question that remains to be seen across sports is how private equity exits these sports teams.
3:57Because the valuations, as we've all said dozens and dozens of times, they continue to rise. So who buys this stake if it's a$2.6 billion deal? What happens when this is$6 billion value? Who's the person that raises their hand?
4:09Ed Ludlow:To the New York Knicks, right? And the New York Rangers. Where do things stand with those spinoffs from MSG? I think they're still in progress based on, you know, what we've last heard. But of course, James Dolan has said these franchises are continuing to rise in value. This would potentially unlock some of that. You have to wonder what either one of these things would sell for and what billionaires are going to raise their hand to buy something that could potentially be worth$15 billion. And you were explaining to me just earlier during the surveillance show, this isn't the first time private equity.
4:42Ed Ludlow:I mean, we're starting to see this more and more, aren't we, where private equity or just institutional money is out there. And I think the reason for that is because there's just not a lot of people who want to. It's just not a lot of people who want to own 10 percent of something, but put a billion dollars into it. And the only thing that they get is to raise their hand and say, I'm an owner. And they might get a sweet. The cool factor, right? And they might get a sweet ticket from time to time that they can already afford. A billionaire who gets equity, the perks that come with that just aren't that great.
5:11Whereas private equity, generally speaking, is not going to be concerned with flying on the team plane and being in the locker room and all the things that may be.
5:18Ed Ludlow:And I think I read that it's this is the largest investment Apollo has made in terms of a sports team. I would say it's one of the largest investments across private equity in sports that I've seen. The number two point six billion dollars is humongous. What about just the fan hearing this? A New York Yankees fan goes, oh, boy, now private equity digging their heels in deeper with the New York Yankees. I mean, what might they expect? Any any changes at all? I highly doubt ticket prices are going to come down. No, Yankees prices are never going to come down, especially you take something away, a potential lockout games away.
5:51As soon as it comes back, the prices are going to rise. I wonder from a free agency standpoint, you know, a lot of times these things are put in escrow and then they paid out over time. And so I wonder if that affects how they're managing their payroll, not only within the team and salary, but also owners and executives and all those sorts of things. So it's all top of mind.
6:11Ed Ludlow:And Randall, there's no indication that the Yankees and the Steinbrenners need this money. Is there the most valuable team in baseball? Nobody needs any money until you need it the way that they're saying it. They're saying it's going to debt. But these are not public deals. So we don't know how much they're in debt. It's so funny, though, because it sounds like they want to be a leaner machine. It makes you wonder if they're setting themselves up to, you know, go public. Dare we say it? I think I think sports teams could. There's a future for that. But we're not I don't know that any league is looking at that and formatting it right now.
6:48Ed Ludlow:Yeah, I think I think that I think it's probably what's happening is obviously they've got many of the leagues you mentioned have allowed institutional money to come into these. You know, so like private equity. Because there's not many. It used to be a toy for millionaires. Right. And then it became a toy for billionaires, Steve Cohen. Yes. And now a lot of these major sports leagues, you got to be institutional. Last thing I say is what I expect to happen is the private equity cap across leagues to increase per firm. So individually in the NBA, it's 20 percent. In baseball, it's 15. In the NFL, it's 10.
7:19I expect the NFL to maybe move to 15 and so on and so forth.
7:23Ed Ludlow:Stay with us. More from Bloomberg Intelligence coming up after this. When your options are limited, so are your opportunities. At SIBO, the global exchange that pioneered options trading, we offer more ways to move with the market. From VIX and SPX options to global market data solutions, SIBO helps investors diversify, manage risk, and stay ahead of whatever the market does next. SIBO. Life is better with options. Your investments could be too. There are risks associated with SIBO company products. Review the disclosures and disclaimers at sebo.com slash US underscore disclaimers. This is the Bloomberg Tech Minute brought to you by ChatGPT.
8:04Now with ChatGPT work. I'm Carol Masser. DoorDash, the largest food delivery company in the U.S., is building its own delivery drones and has gained the necessary FAA approvals to operate them commercially. The latest in its effort to delegate more orders to robots as a way of cutting delivery times. Bloomberg's Natalie Lung reports the company says it has been conducting pilot programs with various restaurants, some of which have seen their order volume grow during the test period. The effort marks an expansion of DoorDash's in-house robotics efforts to reduce reliance on human couriers for some orders, as their wages constitute a key expense to the business.
8:42Drones are also a way for DoorDash to cut delivery times on orders from more remote locations that some dashers may not want. That's the Bloomberg Tech Minute brought to you by ChatGPT. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com today by selecting Work Mode. Available on Plus and Pro Plans. Everyone's talking about how AI is transforming work, especially in sales. While the landscape shifts, one thing remains the same. The thrill of closing a deal. Whether it's a gong or a confetti machine, every team has its celebration rituals. Adio is designed for that moment.
9:21It's the agentic CRM that turns customer signals into actionable insights, helping you close deals faster with revenue agents and automations working around the clock. You'll have everything you need to scale your go-to market efforts. Elevate your wins with Adio. Start your free trial at adio.com slash iHeart. You're listening to the Bloomberg Intelligence Podcast. Catch us live weekdays at 10 a.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business app. Listen on demand wherever you get your podcasts or watch us live on YouTube.
9:54Ed Ludlow:Let's get right to Ed Ludlow. He's a Bloomberg Tech co-host. He's out there in Silicon Valley. We don't know what the heck he's doing out there. We have great offices out there in San Francisco, by the way. Ed, there are literally countless number of tech-related headlines that we could talk to you about today, but I'm just going to go to the biggest number I can find, and that is U.S. investment giants, including Apollo, Blackstone, BlackRock, Brookfield Asset Management, are partnering with NVIDIA Corp, another name drop, to source$500 billion in financing for artificial intelligence infrastructure.
10:28Ed Ludlow:Can you explain what's going on? I don't know what it means to source$500 billion in financing. Well, to source$500 billion is to go to those big Wall Street firms, investment managers, and say, find us the capital, find the investors. And we know the profile of the investors yet. But the pitch for NVIDIA is to take NVIDIA's compute platform, literally rows and rows of servers, and make them an investable infrastructure asset class of their own. So those six groups from Wall Street go out, find the funds or the investors. Then what Bloomberg's reporting is you take a special purpose vehicle, some kind of entity, that entity is the one that raises the money, pays for the NVIDIA compute, The compute acts as collateral.
11:12Ed Ludlow:And then you rent it out to an NVIDIA customer. And it literally greases the wheels. There's no barrier to somebody being able to finance the project. You know what? I have to admit, from a banker's perspective, that's genius, I think. I think. It's kind of interesting. Ed, just to you and to others out there, does that raise the old circular financing interest kind of concern out there? Well, what NVIDIA would say is that in the first instance, this is third-party capital. Again, the six Wall Street firms go out and source the capital from investors. And we don't have a good sense of whether that's pension funds or sovereign wealth funds.
11:52Ed Ludlow:But the money does not come from NVIDIA. And so there's a degree of separation from the idea that NVIDIA is literally financing its own customers' purchases of the gear. But it is one of a multifaceted concern, right? which is there are loads of other examples where NVIDIA is on the hook to either backstop or finance the purchase of its own technology. This would just be a separate mechanism. Yeah. Shares of NVIDIA, I'm just taking a look up a little more than 1 % right now. But I want to move over to Intel, Ed, because if you're looking for confirmation of investor demand for stocks sort of along the AI supply chain, you don't need to look further than Intel raised$20 billion in an upside share sale.
12:31Ed Ludlow:Tell us more about this. Yeah, initially it offered to go to market for$15 billion. So$20 billion is also kind of a response to the outsized demand. You know, Bloomberg's reporting that there was$100 billion of demand on this deal. $95 a share is where it seems to have priced, which is a bit of a discount. 6 % or so from Friday's close, they offered this Monday morning. So, you know, this is a stock that's tripled, more than tripled year to date, and is finding its feet in the world of AI. They sell CPUs with data center. And like on the Intel side, the corporate side, the company side, it's not that much new of a story.
13:11Ed Ludlow:It is the first time they've done a public share sale since they listed in 1971. Can you believe that? But the whole point for them has been to sort the balance sheet out, get their house in order. Just to underscore, you said that Intel stock has tripled, more than tripled so far this year. Yeah. Yeah. And so, like, you know, why would they go to market? Opportunistic, right? You know, if the stock goes up 160%, then you say, well, what can we do with our stock here? And, you know, already people are asking, you know, who's next? So I would just go on the NASDAQ 100 or the S &P 500 and look at the biggest percentage gainers so far year to date.
13:46Ed Ludlow:They also happen to be those in the AI game. It's kind of interesting. Ed, I know you're out there at ground zero in Silicon Valley for a number of years. My question is, do the folks in the Valley recognize that this is truly a unique time and space? I've been schlepping out the Sand Hill Road in Silicon Valley for 40 years, including the dot-com bubble. This is nowhere near anything I've ever seen before. The dollar amounts are just extraordinary. It's affecting all parts of the economy. Do people out there know that they are in a very unique time and place? that they do you know it is a tectonic shift and it's happening right now you know 2026 is is the moment and i i say that based on on so many discussions with venture capitalists ceos on the infrastructure side um the those that are like at the coalface of developing next-gen technologies and the only thing i would reflect on is like when i moved here in 2018 i kind of felt i've missed the boat a little bit think about like the social media wave the kind of obsession with iPhones, I was so wrong.
14:50Ed Ludlow:You know, AI is just completely different. It's next level. And it's astonishing the numbers involved. As you know, the big difference this time around is the balance sheets of these companies are just eons away from where they were in 2000, right? So that's why everyone's kind of chill about it. Stay with us. More from Bloomberg Intelligence coming up after this.
15:13This is the Bloomberg Tech Minute brought to you by ChatGPT. Now with ChatGPT Work, I'm Carol Masser. DoorDash, the largest food delivery company in the U.S., is building its own delivery drones and has gained the necessary FAA approvals to operate them commercially, the latest in its effort to delegate more orders to robots as a way of cutting delivery times. Bloomberg's Natalie Lung reports the company says it has been conducting pilot programs with various restaurants, some of which have seen their order volume grow during the test period. The effort marks an expansion of DoorDash's in-house robotics efforts to reduce reliance on human couriers for some orders, as their wages constitute a key expense to the business.
15:56Drones are also a way for DoorDash to cut delivery times on orders from more remote locations that some dashers may not want. That's the Bloomberg Tech Minute brought to you by ChatGPT. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com today by selecting Work Mode. Available on Plus and Pro Plans. Everyone's talking about how AI is transforming work, especially in sales. While the landscape shifts, one thing remains the same. The thrill of closing a deal. Whether it's a gong or a confetti machine, every team has its celebration rituals. Adio is designed for that moment.
16:35It's the agentic CRM that turns customer signals into actionable insights, helping you close deals faster with revenue agents and automations working around the clock. You'll have everything you need to scale your go-to market efforts. Elevate your wins with Adio. Start your free trial at adio.com slash iHeart. Amazon Health AI presents Painful Thoughts. I, um, I can't stop scratching my downtown.
17:01Ed Ludlow:Yeah, but I'm not itching to go downtown and tell a receptionist I'm here to talk about my downtown. Some things you'd rather type than say out loud. There's no question too embarrassing for Amazon Health AI. Chat your symptoms and get virtual care 24-7. Healthcare just got less painful.
17:24You're listening to the Bloomberg Intelligence Podcast. Catch us live weekdays at 10 a.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business app. Listen on demand wherever you get your podcasts or watch us live on YouTube.
17:39Ed Ludlow:Here's a story that gets you. Chipotle. I'm a huge fan of Chipotle. 3rd Avenue, 62nd Street. Oh, I know that one. They know me. They know me. Apparently they had some issues with salmonella. Not good. No bueno. Daniela Satori joins us here. Restaurant reporter for Bloomberg News joins us from our Chicago. if you reviewed that Zoom technology. Daniela, thanks so much for joining us. Talk to us about Chipotle and what's going on with our jalapenos. So the jalapenos had been linked by public health authorities to some salmonella cases. I should say, you know, right off the bat for yours and everyone's sort of peace of mind that Chipotle pulled the jalapenos pretty quickly.
18:18And health authorities have said that they don't have ongoing concerns about people eating at the restaurants. But I think what really stands out here, and I can share more if you want, is just basically how quickly the company was able to really zero in on jalapenos as the culprit here.
18:32Ed Ludlow:Did that result in positivity for the stock? Because I'm looking here year to date down 14 percent, one year return down about 24 percent. Look, like some of this information has come out very, you know, slowly over the past week. It's still pretty recent. And so basically last week, we were first to report that Chipotle had pulled the jalapenos because of the salmonella outbreak. By then, they had already done it a few days ago and public health authorities were like, yeah, we don't have ongoing concerns. But of course, when headlines like that come out, people do get spooked. And when we published that story, the stock dropped as much as 9.7 % that day.
19:15I mean, it's recovered a little bit, but, you know, sometimes this information takes a little bit to sort of, you know, spread in terms of people and health authorities feeling comfortable saying we don't have any more concerns. Go back to the restaurant, basically.
19:31Ed Ludlow:Daniela, this is a big topic, big issue, big risk for restaurants in general, chains, particularly publicly owned chains, that being food safety systems protocols. Talk to us about what Chipotle does there. Of course. So, you know, you might all remember that, you know, between 2015, 2018, Chipotle had a series of issues with mostly with food handling. And so really they've stepped up their game and they've invested a lot of money basically into technology that acts as almost like a digital map of their supply chain. So basically the company can go into this system and really look up like where every ingredient has been, like, you know, where it moved from the distributor to a distribution center to the restaurant.
20:10And so what the company was able to do in this case is they heard from the state of Minnesota like, hey, we think that something in your guacamole is making people sick. And based on the pattern of where the illnesses were happening and the restaurants that were affected, the company was able to say like, we think that the problem is the jalapenos in the guacamole. And then they were able to pull them. And so, you know, it's an example of, you know, many large restaurant chains have invested in these types of systems because, you know, as we were discussing, it's just it's a big issue. You know, the second that an outbreak comes out, people just get spooked and just don't go to the restaurant.
20:46And that has huge revenue and profitability implications.
Read the full transcript
20:49Ed Ludlow:Stay with us. More from Bloomberg Intelligence coming up after this.
20:56This is the Bloomberg Tech Minute brought to you by ChatGPT. Now with ChatGPT Work. I'm Carol Masser. DoorDash, the largest food delivery company in the U.S., is building its own delivery drones and has gained the necessary FAA approvals to operate them commercially, the latest in its effort to delegate more orders to robots as a way of cutting delivery times. Bloomberg's Natalie Lung reports the company says it has been conducting pilot programs with various restaurants, some of which have seen their order volume grow during the test period. The effort marks an expansion of DoorDash's in-house robotics efforts to reduce reliance on human couriers for some orders, as their wages constitute a key expense to the business.
21:38Drones are also a way for DoorDash to cut delivery times on orders from more remote locations that some dashers may not want. That's the Bloomberg Tech Minute, brought to you by ChatGPT. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChachiPT.com today by selecting Work Mode. Available on Plus and Pro Plans. Everyone's talking about how AI is transforming work, especially in sales. While the landscape shifts, one thing remains the same. The thrill of closing a deal. Whether it's a gong or a confetti machine, every team has its celebration rituals. Adio is designed for that moment.
22:17It's the agentic CRM that turns customer signals into actionable insights, helping you close deals faster with revenue agents and automations working around the clock. You'll have everything you need to scale your go-to market efforts. Elevate your wins with Adio. Start your free trial at adio.com slash iHeart. Amazon Health AI presents Painful Thoughts. I, um, I can't stop scratching my downtown.
22:43Ed Ludlow:Yeah, but I'm not itching to go downtown and tell a receptionist I'm here to talk about my downtown. some things you'd rather type than say out loud. There's no question too embarrassing for Amazon Health AI. Chat your symptoms and get virtual care 24-7. Healthcare just got less painful.
23:06You're listening to the Bloomberg Intelligence Podcast. Catch us live weekdays at 10 a.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business App. Listen on demand wherever you get your podcasts. or watch us live on YouTube.
23:21Ed Ludlow:This lead, which is what the, you know, if you're a journalist, you talk about the lead. This one's a good one. Leveraged ETFs account for 2 % of assets, but roughly a fifth of trading volume in a$17 trillion ETF. I mean, that says it all. Unbelievable. These people are nuts out there. Danita Sokova, she's a cross-asset reporter for Bloomberg News. She's here with the studio, in the studio with this story. Talk to us about leveraged ETFs because there's one, there's a 2X NVIDIA, 3x that, 4x that. People are really trading these things, aren't they? Yeah, it's a really fascinating trend. We've been writing about them for like five years.
23:54Currently, the industry is$20 ,000 to$250 billion. That's very small for the massive ETF industry, but they're traded a lot. They're traded like crazy. You can look at all the charts, and that trading has grown over time. So, interestingly enough, a few years ago, those products were primarily a retail thing. All the retail traders love buying 3x Nvidia, 2x Nvidia, and they're very excited about that. Now we see more institutions stepping in, especially around the close. In the last 30 minutes of trading, you're going to see a massive spike in trading of those, and you're going to see a lot of the banks looking at those flows.
24:28Some banks say that for every 1 % of move in the index, those ETFs rebalance 10 billion, so that's a lot. And obviously, that's become a lot of topics when we you see a big sell-off or a big rally. Everyone's asking, are those ETFs exacerbating the moves? Well, that's what was happening in South Korea with the KOSPI, right? And the NSK Hynix, and I think, was it Samsung as well? Yeah, Samsung and NSK Hynix. I feel that that's the latest episode that makes us talking about it all over again. The interesting case here is those stocks are obviously less liquid compared to a lot of the concentrations, and that's what we have in the story currently.
25:0758 % of the concentrations of leveraged ETFs is just in a handful of AI names. SK Hynix and Samsung became a big thing. There was a product that launched in Hong Kong that became an instant favorite among retail traders. There was a few other ones in South Korea. So at some point, we saw so much volume in those products that we saw leveraged ETFs indeed adding volatility to those stocks.
25:35Ed Ludlow:When are regulators going to step in? They actually did in South Korea, interestingly enough. So we've seen from the top, which is around the end of June, we've definitely seen those ETFs seeing less trading, but this is very South Korea specific. In the US, we've actually had some regulation in the past. We no longer have new ETFs that are launched with three times leverage. And even some issuers tried to do five times leverage a few months back. And this is one of the few times when the SEC stepped in and said, hey, no, we're holding this, no five times. But, you know, you can still get two times.
26:08And if it's a very leveraged name that already has a lot of retail frenzy, you know, it can get pretty volatile. And that's what's happening with SQX Inex.
26:16Ed Ludlow:Folks, I way undersold this story. Now I get it. This is a big take story, which means it's one of our top, top stories on the terminal of the day. These big take stories take weeks and months to report and source and do all that kind of stuff and get checked. And they got really cool graphics to make the story really cool. So go to Bloomberg.com, or if you're on the terminal, check it out. And it's a green bee, which means that's important to you guys. It's exclusive. It is. So my question here is, there's enough volatility, it seems like, in the underlying names. Whether it's an NVIDIA or any of these AI-dominated kind of stories, that's enough, I would think, risk for anybody.
26:55Ed Ludlow:But no, 2x, 3x, both on the upside and the downside. If you want to bet something's going to go down, you buy a 2x NVIDIA on the downside, right? Exactly. Well, a few years back, leverage ETF was kind of the wildest thing in retail investor toolkits. Now you can argue that perpetual futures add even more of that. What's perpetual futures? Perpetual futures give leverage up to 100. They're mostly in crypto now, but we see them spreading in equity. So, you know, maybe 3x is nothing when you can do 100x. You were talking about retail investor interest in these leveraged ETFs. What's the risk here, the underlying risk to the retail investor?
27:33Ed Ludlow:What should they know? Actually, for the retail investors is the biggest because there is a volatility drag. So if you're holding this, the advertised holding period is one day. Many people are holding them for longer. And no matter if it's short or long, the volatility of decay, the massive moves we see day to day, can really impact your gains and exacerbate your losses. So for an average retail trader holding this for a long time, no matter if you're right or wrong, you may actually end up either getting a big part of your gains disappear or getting your losses exacerbated. Even if the stock ends up where it started.
28:10Exactly, exactly, yeah. So definitely a big thing. A trend we've seen, retail traders are holding them for a little bit shorter period. But like, for example, a year ago, they were holding them for quite a few days. So definitely a lot of retail traders were losing money on that. That said, just last week when we saw that big sell-off in semiconductors, ETF retail traders go all in on those leveraged ETF and they won't big. So, you know, sometimes it's a good thing. People make money out of it. This is the Bloomberg Intelligence Podcast, available on Apple, Spotify, and anywhere else you get your podcasts.
28:46Listen live each weekday, 10 a.m. to noon Eastern on Bloomberg.com, the iHeartRadio app, TuneIn and the Bloomberg Business app. You can also watch us live every weekday on YouTube and always on the Bloomberg Terminal.
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From the publisher
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Bloomberg Intelligence hosted by Paul Sweeney and Alexis Christoforous
-- Randall Williams, Bloomberg Business of Sports Reporter, discusses Apollo Global Management providing $2.6 billion of financing to the owners of the New York Yankees, consisting of debt and equity. The proceeds will be used to support the growth of the franchise and refinance existing debt, according to a statement.
-Ed Ludlow, Bloomberg Tech Anchor, discusses top tech stories. US investment giants including Apollo Global Management Inc., Blackstone Inc., BlackRock Inc. and Brookfield Asset Management are partnering with Nvidia Corp. to source $500 billion in financing for artificial intelligence infrastructure.
-Daniela Sirtori, Bloomberg Restaurant Reporter, discusses Chipotle Mexican Grill figuring out that jalapeños were the source of a salmonella outbreak and began an automated recall system to notify restaurants and destroy the tainted peppers. The company was able to identify the problematic ingredient before health agencies announced nationwide recalls, and it quickly replaced the jalapeños with batches from different growers.
-Denitsa Tsekova, Bloomberg News Cross Asset Reporter, discusses the Bloomberg Big Take story: “Big Take: AI Dominated Leveraged ETFs Are Rattling Markets.” Description: Leveraged ETFs account for 2% of assets but roughly a fifth of trading volume in the $17 trillion ETF industry. That trading is increasingly concentrated among mega-cap tech and semiconductor names, especially in leveraged ETFs that tracks a single stock. More than 650 such products now exist globally, nearly triple the number at the start of 2025. They have become significant enough that institutional investors now try to time flows around their rebalances and, in some cases, front-run the trades.
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