In short
Bloomberg Intelligence Podcast Notes
Episode Summary Title: BI Weekend: 50 Companies to Watch, Ford Charges, McKinsey Cuts Hosts: Paul Sweeney and Scarlet Fu Release Date: [Insert Date] Description: In this episode, the hosts discuss various investment insights, notable companies to watch for the future, and significant happenings in the automotive and food sectors, alongside updates on McKinsey's restructuring.
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Key Segments and Discussions
- Companies to Watch in 2026
- Guest: Tim Craighead, Bloomberg Intelligence Global Chief Content Officer
- Focus:
- Introduced a list of 50 companies poised for growth due to upcoming product innovations and AI developments.
- Examples of innovative companies include:
- Anilin Pharma and Bridge Bio focusing on new biotech products.
- Decker’s introducing new UGG styles to extend market relevance.
- Market Trends:
- Companies listed are characterized as high conviction ideas, differing significantly from market expectations with expected catalysts ahead.
- Downside Risks:
- Notable mentions include Air France KLM facing wage pressures and China Railway Group as the Chinese market shifts toward technology-driven investments.
- Saudi Sisters as Global Power Brokers
- Guest: Devon Pendleton, Bloomberg Wealth Reporter
- Overview:
- Discussed the Olyan group, led by Lubna and Hutham Olyan, emphasizing their substantial wealth and influence.
- The sisters have built a diverse portfolio worth approximately $50 billion, impacting various sectors from real estate to consumer goods.
- Notable connections in the U.S. financial system highlight their strategic importance, especially regarding investments in firms like BlackRock and JPMorgan Chase.
- Ford's EV Business Challenges
- Guest: Steve Mann, Bloomberg Intelligence Global Autos and Industrials Research Analyst
- Key Points:
- Ford announced a $19.5 billion charge related to overhauling its electric vehicle (EV) business.
- The need for cautious advancement in EVs was emphasized, with discussion about underlying issues, including competitive pressures and consumer adoption hurdles.
- Mentioned Ford's joint ventures and efforts to regain market presence in both U.S. and European markets.
- Kraft Heinz Leadership Changes
- Guest: Kristina Peterson, Bloomberg News Food Industry Reporter
- Insights:
- Kraft Heinz is replacing its CEO as it prepares to split into two publicly traded companies focusing on condiments and slower-growing grocery items.
- The new leadership aims to drive organic growth and innovation in product offerings to keep pace with consumer health trends.
- Biotech Sector and Myeloma Research
- Guest: Sam Fazelli, Bloomberg Intelligence Director of Research for Global Industries
- Discussion:
- Overview of the evolving treatment landscape for multiple myeloma, highlighting significant survival rate improvements due to new therapies.
- Addressed challenges in securing funding for research in the U.S. and potential impacts on global competitiveness, particularly in relation to China.
- McKinsey & Company Job Cuts
- Guest: Sri Natarajan, Bloomberg News Chief Wall Street Correspondent
- Key Takeaways:
- McKinsey is cutting 10% of its workforce in non-client-facing roles amid stagnant revenue growth.
- Discussions about the firm’s recent controversies and the need for operational efficiency reflect broader industry trends in consulting.
- Trump's Meme Coins and Crypto Ventures
- Guest: Zeke Faux, Bloomberg Investigative Reporter
- Highlights:
- Explored the rise and fall of meme coins associated with Donald Trump and his family, revealing how they profited significantly from crypto during its peak.
- Discussion on the transparency and ethical considerations surrounding the Trump family's involvement in the cryptocurrency space.
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Key Takeaways
- Investment Opportunities: The future landscape seems to favor companies innovating in AI and product offerings.
- Market Dynamics: Traditional sectors such as automotive and food face substantial transformation challenges as consumer preferences shift towards technology and health-consciousness.
- Cautionary Trends: Major firms like McKinsey are recalibrating strategies to adapt to a changing consulting environment where costs are scrutinized more than ever.
- Crypto Landscape: The speculative nature of cryptocurrencies continues to pose risks for investors, highlighting the need for regulatory oversight.
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Conclusion This episode of Bloomberg Intelligence provides a comprehensive overview of significant trends across various sectors, with insights from experts on both emerging opportunities and challenges faced by established companies. The discussions underscore the importance of vigilance and adaptability in investment strategies as market dynamics evolve.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Hello, I'm Stephen Carroll. I'm in Brussels where many of Europe's biggest decisions get made. And I'm Caroline Hepker in London with the hosts of the Bloomberg Daybreak Europe podcast. We're up early every weekday keeping an eye on what's happening across Europe and around the world. We do it early so the news is fresh, not recycled and so you know what actually matters as the day gets going. From Brussels, I'm following the politics, policy and the people shaping the European Union right now. And from London, I'm looking at what all that means for markets, money and the wider economy. We've got reporters across Europe and around the globe feeding in as stories break.
0:37So whether it's geopolitics, energy, tech or markets, you're hearing it while it happens. It's smart, calm and to the point. And it fits into your morning. You can find new episodes of the Bloomberg Daybreak Europe podcast by 7am in Dublin or 8am in Brussels, Berlin and Paris. On Apple, Spotify, YouTube or wherever you get your podcasts.
1:02Bloomberg Audio Studios. Podcasts. Radio. News.
1:32Low-quality stocks driving this short-term rally. Bloomberg Intelligence. With Scarlett Foo and Paul Sweeney. On Bloomberg Radio, YouTube, and Bloomberg Originals. On today's Bloomberg Intelligence show, we dig inside the big business stories impacting Wall Street and the global markets. Each and every week, we provide in-depth research and data on some of the 2 ,000 companies and 130 industries our analysts cover worldwide. Today, we'll look at how the automaker Ford is being impacted by its struggling EV business. Plus, we'll dive into why the food and beverage giant Kraft Heinz is replacing its CEO.
2:01But first, we begin with research Bloomberg Intelligence recently put out on companies to watch for in the new year. It's titled 50 Companies to Watch in 2026. We are joined by Tim Craighead, Bloomberg Intelligence Global Chief Content Officer. We first asked Tim to break down this research. Put a little bit of context. This group of 50 are all part of what we call focus ideas. It's a broader group of about 100. These are all high conviction ideas. They have high conviction ideas where we see something very different from what we think is embedded in market expectations. And there's catalysts ahead to change the market mindset.
2:42There's catalysts coming up in 2026, and that's where these 50 come into. And across the group this year, the biggest bucket are two. One is just simply new product innovation that is being ramped out into 2026. The other, no surprise, AI-related. And some of it's the tech companies. Some of it are companies that are feeding into the process. Happy to get into some of those or other topics as well, such as cyclical pressures and competitive concerns on the negative side. And there's a couple of other things as well. So on the new products, give us an example of a new product that you guys think might really be important for a company and a stock.
3:27Yeah, so it's interesting because some of these can be quite technical, Paul. You think Anilin Pharma or Bridge Bio are two biotech companies that have new products coming. One of them relates to heart issues. Another relates to dwarfism. But it's new products that will expand the market and drive, we think, significantly better revenue and earnings. On the other hand, there's some good old-fashioned names that you know and you love. Canada Goose has new product flow coming through that we think reinvigorates the top line. Brinker, Think Chili's, the restaurant, are going through a whole new upgrade of their menu and upselling clients with good stuff like margaritas with Patron.
4:20And so the new product idea can expand across a whole number of different segments. It's quite interesting. Yeah, I'm looking at Decker's as one of the new products companies you highlight, and their UGG is introducing styles to stay relevant beyond the winter months. Let's talk a little bit about AI, because that's going to continue to be a big theme, even as investors are starting to make distinctions between companies that are in it for good and those that may be kind of faddish. What are some new names that surprised you in terms of their making the list? Yeah, it's interesting. I'll give you the new names and the ones that aren't on here.
4:58And I'll do the latter first. There's none of the big LLMs this year that are on our list or NVIDIA that's not on the list. What you find are other either enabling technologies. So think Lamb Research. It's a semi-cap equipment company that makes gear that you make the semiconductors with that's quite well positioned. TSMC, the world's largest foundry that's making the AI accelerator chips that feed into the LLMs. or even back up in the channel of how do you build out AI constellation, which is the U.S.'s largest nuclear utility that's quite important if you're going to generate the electricity to drive the data centers to drive AI.
5:47ACS, interestingly, European construction company, they own Turner, which is the U.S.'s largest construction company. They've got the biggest order book for building out data centers. So there's a host of different kinds of ways you can think about leveraging AI beyond just simply the big LLMs like Google or OpenAI or things along those lines that you hear about. Tim, on this list, you and the BI analysts also highlight stocks that might have pressure on the downside, whether it's cyclical pressure, competition, M &A, project delay. Give us a name or two that might have some downside risk this year.
6:30Yeah, it's interesting on that. Think about what's going on from the standpoint of you were just talking about airlines. From a European vantage point, we've got wage pressures that are rising. And for Air France KLM, a big chunk of their business is the transatlantic market, which is getting more and more competitive. And with both of those factors, we think that there's risks to estimates. China Railway Group, it's a big state-owned enterprise in China. It's one of the big four engineering companies. And to the degree that China is shifting towards more technology and innovation driven investment and less away from bridges and roads and railroads and things along those lines, China Railway Group, we think, has downside risk.
7:26A couple little companies that are unusual but intriguing. um dino polska which you've never heard of i'm sure is a polish supermarket company but they've got two big european competitors that are coming into the polish market again downside risk to earnings and the same thing can be said about uh join labs we talked about a couple of positive health care companies this is one of the contract research companies that helps a pharmaceutical do their drug development. And China is now looking to go broad and global with approvals on new pharmaceutical products. Join who focuses in on China is losing some of their business.
8:12There's lots of ways we can think about this. Our thanks to Tim Craighead, Bloomberg Intelligence Chief Content Officer. We recently focused on a Bloomberg Big Take story entitled Saudi Sisters Wield$50 Billion Fortune as Global Power Brokers. You can find it on Bloomberg.com and the terminal. The story looks at the Olyan Group, a Saudi empire led by sisters that has grown in influence. It has a nearly$13 billion stock portfolio in the U.S., as well as stakes in companies like BlackRock and JPMorgan Chase. For more, Scarlett and I were joined by Devin Pendleton, Bloomberg wealth reporter. We first asked Devin to explain what the Olyan is and who the sisters are behind it.
8:47So it is Lubna and her sister Hutham, Olyan. They're both in their early 70s, and they have been at the helm of this family enterprise for decades, for more than 40 years. Wow. And they have fairly low profiles, too. That's the thing that is striking. They have these low profiles, but they are known as steely negotiators. Tell us what they've done. Yeah, they've done an incredible job building this family business, which was started by their father, who was a really, you know, unbelievable character. He basically worked his way up from nothing. You know, he's not a royal, was not connected to the royals at a young age, but he built an oil servicing company, which he grew striking deals with all sorts of consumer brand companies in the U.S., bringing them to Saudi Arabia, everything from Coca-Cola to Cheez-Its to Oreos.
9:39And he came over to the U.S. in the early 1960s, was very inspired by what he saw and bought some bank stocks. And basically his daughters took over that business, which was sprawling. I mean, it was in all sorts of sectors, real estate, oil field services, consumer goods, and hung on to those equity stakes, those banking stakes. So now they have this incredible portfolio of investments in the US on Wall Street, as well as this, you know, booming multi-sector business in Saudi Arabia. So, but people in power know these two sisters. They were at the White House recently. Tell us about that. How do they subtly wield their influence?
10:22They are not noisy people. I think it's one thing to do business and thrive in Saudi Arabia is you have to really sort of be be quiet, be forceful, sort of know, be a little bit deferential to, you know, who's really in charge, which would be the government and the king and the crown prince. But they have had long term ties with the US. I mean, you really saw that at the White House dinner, you mentioned, Paul, she was sitting right next to Elon Musk, but, you know, arguably one of the most important people in the room because she has these connections on Wall Street through their long term equity investments.
10:57It's really important right now, especially because the kingdom is trying to bring in a lot of inbound investment to transform their economy past oil. It's a big deal for them to be bringing in money. And these Olaian sisters have had these connections for a long, long time. So they're more important than ever. So they have the connections with the right people in Saudi Arabia. How does their, I mean, when I think about prominent investors in the kingdom, I think about Prince Abolid bin Talal and how he's been very vocal about his positions. He's, you know, often seen on media networks. You don't hear about these Olaian sisters at all.
11:30And I wonder how much of that is part of their success story. Totally. It's so, so important. I think they are extremely discreet. They are, like I said, they really know their role in the kingdom. They're important. They step in and help when they need to. For example, in Saudi Aramco IPO back in 2019, the kingdom was having trouble kind of getting people excited and really getting the investors they needed early to backstop this IPO. they ask some influential families and the alliance were one that you know they really showed up um that matters for the kingdom and it also gives them you know license to to really expand their business as much as they need to um and to be in a position of power to help out um but also you know have favors in return and the bloomberg the rich go function uh lists their wealth of the family at approximately 50 billion dollars u.s right yes 50 billion dollars u.s but i can guarantee you that that is a conservative estimate.
12:30Is that right? Now, I understand that they, while they keep a low profile, these sisters, they have good relationships with some of the big folks on Wall Street, like Larry Fink of BlackRock and things like that. So that's got to be useful. Yeah, absolutely. I mean, just through one portfolio alone, they have their big investors in BlackRock. The equity investors, they have a$1.5 billion stake in BlackRock. They own an almost$1 billion stake in JP Morgan. It's actually where Libna Olaian first got her start. She was initially working as a low-level banker at J.P. Morgan right after college. So they're really worldly, very well-traveled, and just tough in this sort of very meaningful business sense, like negotiators.
13:15They're very involved in their investments. Our thanks to Devin Pendleton, Bloomberg Wealth Reporter. Coming up, we'll move to the biotech sector and why myeloma patients are failing to get the treatment they need. You're listening to Bloomberg Intelligence on Bloomberg Radio, providing in-depth research and data on 2 ,000 companies and 130 industries. You can access Bloomberg Intelligence via B.I. Go on the terminal. I'm Scarlett Foo. And I'm Paul Sweeney, and this is Bloomberg.
13:41This is Bloomberg Intelligence with Scarlett Foo and Paul Sweeney on Bloomberg Radio. We move now to news in the auto sector. This week, automaker Ford announced it will take$19.5 billion in charges tied to an overhaul of its EV business. And this comes after years of Ford struggling to make its electric vehicle business profitable. For more, we're joined by Stephen Mann, Bloomberg Intelligence Global Autos and Industrials Research Analyst. We began by asking Steve for his reaction to the$19.5 billion charge. Yeah, it is a very big number. It pretty much backed up the truck on these charges. but the important thing is it's clearing the deck for next year right there is a number a couple of earnings tailwind for Ford and actually to the their competitors in Detroit as well so the biggest I think the biggest write down two biggest write down is the writing down the losses on their Mustang Mach-E.
14:43You know, they've been losing around$25 ,000 on the EBIT line per vehicle. So it's massive. The other is the charge is really on the joint venture with their battery supplier in Korea. So, you know, they're going to repurpose one of those plants for energy storage. So again, it's really clearing the deck. There's a couple of tailwinds for 2026, which includes, you know, Trump's loosening the MPG miles per gallon rule. Yeah, absolutely. Does that reflect, Steve, investors want these auto companies to kind of back away or proceed more cautiously towards their move towards EVs? Yeah, definitely, especially in the U.S.
15:29And look, Ford is, you know, not just pivoting in the U.S., but they're also pivoting in Europe. They just announced a joint venture with Renault to develop EVs over in Europe. And Ford doesn't really have a big presence in Europe, so they're taking that approach of partnership. GM is doing the same thing. Remember, they took a$1.6 billion charge, much more modest than the$19 billion that Ford is taking. But GM is dialing back, but keeping one foot on the EVs. I think they I believe they still think that they're you know, they still can succeed, especially when they introduce the Chevy Bolt in the new year.
16:13So, Steve, you know, we're many years into this transition to EVs. And, you know, I know there are many there are European countries, Scandinavian countries, where it's almost 100 percent of their fleets are their new car sales are EVs. But that ain't the case here in the U.S. With some hindsight here, why haven't EVs taken a better hold here in this U.S. market? Yeah, it definitely needs more, you know, regulatory support for EV to grow because, you know, EV, there's three hurdles, right, that consumers have to get over, which is the price, the range, and the convenience, right, of charging infrastructure.
16:58You know, without government support to actually build that out, it's going to take some time for this electrification transition. I think a lot of people in the industry still feels that electrification, battery EV, maybe hybrids in between is the way to go in the future. but I think there's a huge paradigm shift that consumers' hair have to get over, and it's really challenging to do that without government support here. Our thanks to Steve Mann, Bloomberg Intelligence Global Autos and Industrials Research Analyst. We move next to some news in the food and beverage industry. This week, Kraft Heinz announced it would be replacing its CEO with former Calanova CEO Steve Cahillain on January 1st.
17:45This comes as the company plans to split into two separate publicly traded companies. One will sell condiments and boxed meals, while the other will include its slower growing grocery products like Lunchables. For more, Scarlett and I were joined by Christina Peterson, Bloomberg Food Industry Reporter. We first asked Christina to break down the CEO change. We had expected in September that the current CEO would lead one of the two new companies, specifically the one that is the grocery staples. staples. They actually don't have official names yet, but that was a collection of the least profitable or less profitable food items there, including things like Lunchables and Oscar Mayer deli meats.
18:25The surprise came this morning that he is in fact not going to lead that company, and instead they are bringing in Steve Cahillane from Kelanova to lead the second company after the split has gone through that is being called the Global Taste Elevation company. And that's going to have Heinz ketchup, Kraft mac and cheese, some of those beloved iconic products. So that's the fast growing part of the company. And the other one is kind of the, you know, the equivalent of CNN, TNT, and, you know, the leave it behind assets that, you know, are, you're managing a decline in. What can you tell us about Steve Cowling, the former Calanova CEO?
19:04What is his approach, his philosophy? Well, I just spoke with him and he said that he's going to be focused on bringing organic growth to the company. We talked a little bit about focusing on some of the health and wellness trends that consumers are looking for, increasing offerings with protein, with fiber, with shorter ingredient lists, you know, the so-called cleaner labels. So they'll definitely be leaning into that, it sounds like, a little bit more. He also led Kellogg through its split. The Kellogg company split into WK Kellogg and then Kelanova. Both of those companies were then separately acquired.
19:39I asked him if he thought that could be a path here, and he said it's hard to predict the future. So not ruling it out. So what's been the challenge for Kraft Heinz over the last number of years? I mean, in general, the food companies are all struggling with this shift as consumers move towards healthier, less processed food. The company says that they just had too many brands and that splitting into two will help them focus on each component. I think that there is some analyst chatter that that's what companies say when they just need to, you know, spin off some of their less profitable items.
20:16But they will tell you that they expect both companies will have better value when there's an ability to focus more on the condiments and boxed meals and then on some of the other foods. Put this all into context for us. When Paul talks about how, you know, this group has been kind of struggling overall. We also saw that with PepsiCo, with Coca-Cola. I mean, they have had to rethink their strategy completely. Yeah, there's just been a lot of movement in the food industry right now. PepsiCo announced some pretty dramatic changes. They're going to reduce the number of products they sell by 20 % and lower prices in some of their key brands as part of an agreement with activist investor Elliott Investment Management.
20:55Coke has a new CEO. I think Coke is in pretty solid shape. They've been doing, their shares have been doing really well compared to some of the other business companies. But yeah, in general, the companies that I think are really tapping into this health and wellness interest in consumers are often the smaller startup brands. And the big companies are playing catch up not only with them, but some of the private label companies, too, that are really nimble and able to get some of these new products to market really fast. Our thanks to Christina Peterson, Bloomberg Food Industry Reporter. We move next to the biotech sector.
21:28Bloomberg Intelligence recently came out with research which gives an overview of the blood cancer myeloma. According to Bloomberg Intelligence, multiple myeloma patient numbers are rising globally due to the aging population. And despite an evolved treatment landscape that's leveraged the FDA's accelerated drug approval, there's still unmet need. For more on this and the latest in the biotech sector, we were joined by Sam Fazelli, Bloomberg Intelligence, Director of Research for Global Industries and Senior Pharmaceuticals Analyst. We began by asking Sam where we are in terms of treating myeloma.
21:58Well, I've been telling you about these cancer treatments and these cancer areas where patient numbers in terms of those who live rather than those who die is fundamentally changing. Breast cancer has been one of them. Prostate cancer is another one. Melanoma is another one, which, of course, people are familiar with. And of course, myeloma has been one that we've also got there. There are patients who are alive today who were diagnosed in 1996, 1998. and there are and there have been people developments in that space that literally are changing completely the way that people end up living with their disease of course it's not for everybody that ends up like that but the average mortality or the average life expectancy of a patient with myeloma has significantly changed and what is it it's a cancer of the bone marrow which then, of course, translates to some changes in your blood.
22:53So it's a hematological cancer. And yet another major development in the last week or so that came out at Orlando, a conference that was held last week. What is the treatment landscape then for myeloma? Yeah, so given that it goes on for so long now, we've got first line, second line, third line, fourth line, fifth, etc. Right? There are so many patients. There are some patients that enter trials these days that have had eight lines of therapy. But that's, I would say, a good thing. That means we have drugs to treat people every time they fail a previous one. The most exciting recent development was this data that came out of Johnson & Johnson's trial called Majestic 3, which takes a special type of antibody, married it with a well-known accepted drug on the market today called Darzelex, also another J &J drug.
23:45And lo and behold, at 36 months post-therapy, 83 % of patients were alive. Versus the next big thing, best thing that we've just had, recently added to the armamentarium, at about 50%. So the massive shift in survival. I mean, these are things that we don't often see in oncology. When you see it, you get standing ovations and you get celebration. Because it makes a huge difference to patients. So that's what we've been seeing recently. Hey, Sam, here in the United States, the Trump administration has taken a real hard line against some federal funding of universities. And I know a lot of universities are saying that's really hitting their funding for their medical centers, for example, some of the medical research.
24:29Are you seeing that? Are you hearing that from the companies? Is the effects, are they being felt yet or is that something in the future? No, I would say that type of research funding is something that's going to translate into trouble in five to 10 years time. If indeed, it sticks. And if indeed, you really end up with people not being able to start a scientific career because they can't get money to do their research. Now, I had a conversation with somebody who said, actually, it's not as bad as it sounds. It's only some areas that are being cut. The budget hasn't been halved. And then others tell me something different.
25:05So let's see how this all pans out in 2026. But if it goes in the bad way that you were just referring to, you're going to end up with fewer scientists in five to 10 years time in U.S. universities developing these new ideas. And then, of course, where does that all go? China. and they are doing a fantastic job of getting their research funded and pushed. And that's where I think we all, US and Europe, need to watch because we lose the competitiveness angle. Our thanks to Sam Fezzelli, Bloomberg Intelligence, Director of Research for Global Industries and Senior Pharmaceuticals Analyst. Coming up, we'll look at why the global management consulting firm McKinsey is cutting headcount.
25:45You're listening to Bloomberg Intelligence on Bloomberg Radio, providing in-depth research and data on 2 ,000 companies and 130 industries. You can access Bloomberg Intelligence through BI Go on the terminal. I'm Scarlett Foo. And I'm Paul Sweeney, and this is Bloomberg.
26:04This is Bloomberg Intelligence with Scarlett Foo and Paul Sweeney on Bloomberg Radio. We move next to some news at the global management consulting firm McKinsey & Company. This week, the firm announced its leadership is cutting about 10 % of headcount across non-client-facing departments. Could amount to a few thousand job cuts over 18 to 24 months. And this comes even as the firm marks its 100-year anniversary. McKinsey's revenue growth has flatlined in the last five years, leading to a reset after some rapid hiring over the prior decade. For more on all of this, we were joined by Sri Nadaranjan, Bloomberg News Chief Wall Street Correspondent.
26:40We began by asking Sri to break down why the firm's last five years have been so disappointing. Around 2021, McKinsey had revenue at the$15 billion mark. Here we are in 2024-25. By the time this year ends, we're going to be$16 billion, just a little bit over. So they've operated in this narrow band of$15 billion to$16 billion in annual revenue, which is great. Any other management consulting firm would absolutely love to post numbers like that. for McKinsey, it is a sense that their revenue has flatlined a little bit. And you did mention their 100-year celebrations, right, which 2026, that is when they will turn 100.
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27:16So they had this annual partner gathering, which also doubled up as this kickoff for their 100-year festivities. And for those who were there who listened to Bob Sternfels, the global managing partner at McKinsey, the de facto leader, you could sense some plain-spoken bravado. He was asking people, are you in for this mission? And those who say yes, I can assure you good times are ahead. Because it is also an acknowledgement that the last few years have been rocky, not just from its standpoint of its financial health, but you have to think about some of the challenges and the controversies that McKinsey has had to navigate the opioid scandal, some of the criticism over their work in China and Saudi Arabia, and even back home here in the US with ICE, for instance.
27:56These are questions that were asked and stuff that McKinsey has had to answer. and it presented an unwelcome distraction. But the bottom line is for this firm is when it looks at its numbers, it does realize people won't like hearing this, but at management levels, that's how they talk about it. It realized that there was some bloat and the message that's percolating through the firm right now is it's time to get leaner. I was interviewing with McKinsey when I was in business school and like second round, they asked me to get up on a whiteboard and sketch out kind of like a business flow model, I just turned to them and said, thank you, but no thank you, and walked out the door.
28:35Anytime you bring a whiteboard, I'm out of there. I can't think like it. So I went and traded stocks for a living after that. Sri, why has revenue been flat here? Is there some concern that maybe all this AI spending is taken away from other budgets where maybe I don't need the consulting? That's certainly the concern on the forward, perhaps. But just in the last few years, the reality of the industry, and McKinsey in some ways is the flag bearer for the industry, but there are perhaps other major consulting firms that are struggling even more. And the fact is that the demand for traditional consulting services may not be as high as it used to be.
29:14companies and clients are getting cost conscious. When your clients are not able to post great revenue growth, the only other lever that they can pull is expenses and consulting fees are the first ones thrown out the window, right? Advertising is the first one, I think. Advertising then consulting fees perhaps. But is McKinsey's solution so out of the box? I mean, at this point, what McKinsey recommends is kind of dogma in corporate boardrooms. You don't need to hire McKinsey to tell you how to do some of these things. Look, and I think the way you're framing it is just a little bit more of a polite way of some of the memes that you see out there, which is this idea that all that consulting firms do is prescribe, grow revenue, and cut costs.
29:59And in the moment, it might be funny, but to some extent, it is an oversimplification of what they do because if you look at the list of clients that they've racked up we talked about them starting out in 1926 a university professor who advised a local meatpacker armors and company from that what they've grown up to they are the go-to advisor to blue chip companies from coca-cola and goldman sachs to everyone else and also countries that span the globe and a lot of these people are repeat clients. So you have to assume that it's not as simple as rote advice that they're doling out because for these big companies to turn to McKinsey again and again tells you that they see value in most of what they do.
30:43There might be some extreme cases on either side. One, it might be some undesirable work and two, it might just be obvious advice. But for the most part, they're clearly doing something that companies value and countries value. Speaking of countries, you mentioned China and Saudi Arabia. China wants its companies to continue to bring in consultants, but they just want them to be homegrown consultants. Right, and that seems to be the push in China, which is a good job relying on all of these Western firms to figure out how you need to modernize and be ready to compete on a global scale. But they're also encouraging them now to turn to homegrown consulting firms.
31:19Saudi Arabia is a completely different channel. We have a person at McKinsey who estimated that in the prior decades of 2014 to 2024, McKinsey earned at least, at least$500 million a year from the kingdom, which is either with companies affiliated with Saudi Arabia or the government itself. But the challenge in Saudi Arabia is also obvious. You've seen some of the recent headlines where they're pulling back on consulting expenses. Some of these pie in the sky projects are not working out as they had hoped for. And again, consulting fees are going away. And Saudi Arabia had become one of McKinsey's most important clients globally.
31:54So that is obviously also a place where they don't necessarily see a lot of room for rapid growth. Our thanks to Shreed Nana Rajan, Bloomberg News Chief Wall Street Correspondent. This week, we looked at another Bloomberg Big Take story called A Shadowy Global Network Helped Trump Make Millions in Meme Coins. You can find it on Bloomberg.com and The Terminal. The story looks at how Donald and Melania Trump have made millions from meme coin hype. For more on this, we're joined by one of the story's authors, Zeke Fox, Bloomberg investigative reporter. We first asked Zeke to give us more context on this story.
32:27During his first term, just a couple of years ago, Trump was calling crypto a scam. But as he prepared to take office this time, he and his family started two big crypto ventures. and for this story i went deep on kind of the silliest one which is uh the trump and melania meme coins i forgot about that one yeah so this was on the eve of inauguration the president and then his wife both announced they were creating new cryptocurrencies that didn't do anything at all and these are like transparently useless it's kind of like a a gambling game um and at the time this was really hot in crypto. So many people dived in that on paper for just a second, the Trump meme coin, the Trump family had$50 billion of holdings of this meme coin.
33:20But this is a crypto world where things can go poof overnight. The best estimates we've found from chain analysis and bubble maps to crypto research firms were that the Trump family made about 350 million dollars of real profit on these uh meme coins wow helped them market these coins who helped them you know presumably profit off of that that that's the the gist of your story and and was it a difficult question to answer yeah like on the one hand the whole thing sort of happened in the open and it felt like there was uh we sort of knew what happened on the other hand, as I tried to dive in and figure out who was behind this, it was really tough.
34:02You'd think that people might be proud to say that they'd helped the president with an important business venture, but really nobody was talking. The trail took us in a very convoluted way, but it ended up with a guy who uses an icon of a cartoon cat wearing an astronaut suit on Twitter. He goes only by meow. And he runs a crypto exchange, or he was the co-founder of a crypto exchange called Meteora that was actually home to a ton of these giant meme coin launches. And all of them, or most of them, seemed to follow this pattern where they'd go up a lot on hype when they got announced and then soon crash.
34:44And we were trying to figure out, you know, who knew what when. The trail took us to Istanbul, to Singapore. You've got to read the story to see how close we got. So what was, is the Trump meme coin still in existence? Yeah, these things like never really die, but there's no excitement around it anymore. The price is down about 90 % from its peak. Where do I find the price? you know their coin market cap is a pretty big uh uh crypto tracking site but one funny thing we found in reporting this was talking to meme coin traders a lot of them said that uh trump actually killed this boom like for a while we were all having a lot of fun trading these meme coins but the the trumps made so much money off theirs that the gamblers in the casino were like you know what we're you we've emptied our pockets we got we're done with this we need bring on prediction markets we need something different to gamble on so our meme coins they've peaked already they've died or i mean they're still there but no one's making money off of them the way they used to yeah it's a little bit like if you remember the nft bubble the like uh digital crypto art for a minute it's hot and people are making good money they're telling their friends um And then at some point, people just, they crash and people move on.
36:10So a lot of the same people who were in on NFTs got in on meme coins. And while this was running, it was a great business. We talked to one 22-year-old who started one of the biggest meme coin creation and trading apps. His company, which just had a few employees, generated a billion dollars during this meme coin bubble. But now a lot of the people who are excited about meme coins have moved on to prediction markets where the Trump family has its own interests as well. Yeah. Don Jr., right, has some pretty big stakes or has a pretty key role in some of the companies. Yeah. He is an advisor to both Kalshi and Polymarket, the two big prediction markets.
36:57And then the Trump family's social media platform, Truth Social, has announced plans to create its own prediction market. But it's kind of a pattern where the Trump family has these business interests in this kind of gray area market. And then the Trump administration is creating rules that are legalizing these markets and helping make them grow. Has President Trump or his family or his administration commented on your story or about the meme coin part of it? So the press secretary got back to us not really getting into the specifics, but just saying, hey, the Trump family would never engage in conflicts of interest, but not really addressing how they manage having interests in both the business side and being in charge of drafting the rules.
37:49And I guess no one cares anymore? i'd like to think that people still care um but um you know when it came normally you have like let's say this was the stock market and somebody created like a penny stock that went up you know a thousand x and crashed yeah somebody would be diving in they'd be digging through people's messages they've been trying to figure out what happened meme coins a few weeks after trump was elected the sec put out a statement that basically said not our business Nobody has stepped up to look into these yet. Our thanks to Zeke Fox, Bloomberg investigative reporter. That's this week's edition of Bloomberg Intelligence on Bloomberg Radio, providing in-depth research and data on 2 ,000 companies and 130 industries.
38:32And remember, you can access Bloomberg Intelligence via BI Go on the terminal. I'm Scarlett Fu. And I'm Paul Sweeney. Stay with us. Today's top stories and global business headlines are coming up right now.
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Hosts: Paul Sweeney and Scarlet Fu.
On this podcast:
- Tim Craighead, Bloomberg Intelligence Global Chief Content Officer, discusses 50 companies to watch in 2026.
- Devon Pendelton, Bloomberg Wealth Reporter, discusses the Bloomberg Big Take story: “Saudi Sisters Wield $50 Billion Fortune as Global Power Brokers.”
- Steve Man, Bloomberg Intelligence Autos and Industrials Research Analyst, discusses ‘Ford’ announcing it will take $19.5 billion in charges tied to an overhaul of its electric vehicle business.
- Kristina Peterson, Bloomberg News Food Industry Reporter, discusses Kraft Heinz tapping a new CEO.
- Sam Fazeli, Bloomberg Intelligence, Director of Research for Global Industries and Senior Pharmaceuticals Analyst, discusses myeloma research.
- Sri Natarajan, Bloomberg News Chief Wall Street Correspondent, discusses McKinsey job cuts.
- Zeke Faux, Bloomberg Investigative Reporter, discusses the Bloomberg Big Take story: “A Shadowy Global Network Helped Trump Make Millions in Memecoins.”
Bloomberg Intelligence, the research arm of Bloomberg L.P., has more than 400 professionals who provide in-depth analysis on more than 2,000 companies and 135 industries while considering strategic, equity and credit perspectives. BI also provides interactive data from over 500 independent contributors. It is available exclusively for Bloomberg Terminal subscribers.
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