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Bloomberg Intelligence Podcast - Episode Summary: Black Friday Special
Episode Overview In this special episode following Thanksgiving, hosts Paul Sweeney and Vonnie Quinn discuss the current state of markets, with a focus on the retail sector. They feature insightful conversations with industry experts, including:
- Jeff Chang, President of Vest Financial
- Julie Bornstein, CEO of Daydream
- Anddria Clack-Rogers Varnado, Consumer Brands and Retail Expert
- Ryan Peterson, CEO of Flexport Inc
Key Themes and Discussions
- Market Performance and Future Predictions
- Current Market Status: The S&P 500 is up 15% year to date, and the Nasdaq is up 20%.
- Future Growth: Jeff Chang emphasizes that artificial intelligence (AI) will be the primary driver of growth, alongside macroeconomic factors like cooling inflation and earnings catching up to valuations.
- AI and Market Volatility: AI not just boosts growth potential but may also introduce volatility due to increasing competition, particularly in AI hardware. NVIDIA remains a key player in this space despite potential competition from companies like Alphabet.
- The Concept of Market Bubbles
- Market Sentiment: When asked about whether the market is in a bubble, Chang asserts that the current AI phase represents a structural shift rather than a bubble like previous tech booms.
- Investment Trends: The discussion highlighted the necessity for selectivity in AI investments, indicating where future earnings might be generated.
- Retail Sector Insights
- Consumer Behavior: Anddria Varnado discusses how consumers are becoming more selective, prioritizing purchases based on value and longevity. Despite economic uncertainties, spending remains steady as consumers adjust their buying habits.
- Inventory and Promotions: Retailers have pulled inventory in advance to manage supply chain uncertainties, and while selective promotions will be available, full site-wide discounts might be less common.
- Shifts in Product Popularity: A notable trend is the increasing popularity of functional tech, fragrances, and wellness products, driven by the perception of long-term value.
- Technological Innovations in Retail
- AI in Fashion Retail: Julie Bornstein discusses how Daydream, an AI shopping platform, aims to enhance online shopping experiences by acting as a personal stylist. The platform is particularly beneficial for Gen Z consumers who prefer quick, personalized shopping experiences.
- Prompt Engineering: The conversation touches on how consumers are learning to better interact with AI tools, enhancing their shopping efficiency.
- Supply Chain Dynamics
- Tariffs and Supply Chain Challenges: Ryan Peterson outlines the ongoing uncertainty with supply chains and tariffs, emphasizing the need for brands to adapt quickly to changing conditions.
- Inventory Levels: Retailers are stocking up heavily in anticipation of consumer demand, although uneven product availability may still occur due to unpredictable buying patterns.
Conclusion The episode offers a comprehensive overview of the current retail landscape, highlighting the interplay between technological advancements, consumer behavior, and market dynamics. With experts providing insights into AI's impact and consumer priorities, listeners gain a multifaceted understanding of what to expect in the coming holiday shopping season.
Key Takeaways
- AI will continue to reshape market dynamics and consumer experiences.
- Retailers must be strategic about inventory management and promotions in light of economic uncertainty.
- Consumer preferences are shifting towards products that offer long-term value and utility.
- Understanding and leveraging AI tools will be essential for improving customer engagement in retail.
For in-depth analysis, tune into the Bloomberg Intelligence Podcast on weekdays at 10 AM to noon Eastern, available on various platforms including YouTube and the Bloomberg Terminal.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Hello, I'm Stephen Carroll. I'm in Brussels where many of Europe's biggest decisions get made. And I'm Caroline Hepker in London with the hosts of the Bloomberg Daybreak Europe podcast. We're up early every weekday keeping an eye on what's happening across Europe and around the world. We do it early so the news is fresh, not recycled and so you know what actually matters as the day gets going. From Brussels, I'm following the politics, policy and the people shaping the European Union right now. And from London, I'm looking at what all that means for markets, money and the wider economy. We've got reporters across Europe and around the globe feeding in as stories break.
0:37So whether it's geopolitics, energy, tech or markets, you're hearing it while it happens. It's smart, calm and to the point. And it fits into your morning. You can find new episodes of the Bloomberg Daybreak Europe podcast by 7am in Dublin or 8am in Brussels, Berlin and Paris. On Apple, Spotify, YouTube or wherever you get your podcasts.
1:02Bloomberg Audio Studios. Podcasts. Radio. News. You're listening to the Bloomberg Intelligence Podcast. Catch us live weekdays at 10 a.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business App. Listen on demand wherever you get your podcasts or watch us live on YouTube. On this Friday after Thanksgiving, Jeff Chang joins us. He's the president of Vest Financial. You know, it's great, Jeff, to have you here. I'm looking at the S &P 500 year to date up 15 percent. I've got the Nasdaq up 20 percent. Boy, that is solid performance. I don't care where you are, who you are. What do you do for 2026, do you think?
1:45Yeah, great to be here. You know, I still think the biggest driver of growth is going to be AI. It's also, what's interesting enough, it's also going to be the greatest source of volatility. I mean, you can even see today with the CME and data centers, like, this is really going to be what's going to be driving the market overall into the next year. I think also, you know, on a larger basis, you're kind of weighing between kind of the macro factors, cooling inflation, AI, but also, you know, earnings catching up to valuations, what we've seen today, you know, with multiples being on the higher end of the spectrum.
2:21Yeah. So this AI trade, I mean, it's definitely changing. There's rotation involved, right? I mean, do you still stick with the NVIDIAs or do you start looking at some of the other companies like the Alphabets now that are very involved with their TPUs? Yeah, I think there's definitely growing competition. But I think when you look at NVIDIA, it's still the bellwether for AI hardware. You know, from there, because when you look at AI and the foundational parts of it, you're looking at, you know, compute data centers, networking, and cloud, and cooling is in that as well. But I think when you look at NVIDIA, it sits very kind of right in the center as far as foundational parts of AI, given that, you know, one thing is that they've also, if you look at the numbers and forward guidance, has been pretty strong.
3:07I do think where you start to see a little bit of volatility is the idea that competition is coming in. And so if you start to look at, you know, like some Microsoft really planting the flag in cloud, and then, like you said, Google and Alphabet coming in into the AI chip space as well. So we can see some volatility there, but mostly the dominance of NVIDIA, we'll see, is going to be pretty strong in the 2026. Vani, I think I'm 0 for a lifetime trying to call the top of a bubble. You know, I just never. Why would you possibly want to even try doing that ball? I was selling stock. Boy, cranking out IPOs March of 2000 with a vengeance and no idea.
3:44And then like five minutes later, it was over. So how do you and how do investors in general, Jeff, do you think, how do you think about a bubble? And are we in a bubble? Are we at the top of the bubble? How do you think about that? I don't think as far as like you've probably seen recently in the news of SoftBank and the likes of Peter Thiel selling their positions in NVIDIA. I actually don't think that's an indication of people getting out due to a bubble. I think, sure, are the are the AI stocks and hyperscalers expensive? Yeah, you can make an argument for that. But when you're thinking about AI and the idea that it might be a bubble, this is very different than something like, you know, if you were to look at crypto.
4:24So I would say that this is a structural shift. Now, selectivity matters where you're actually going to be in AI. But I think what we're seeing is a generational shift as far as, you know, because AI is going to diffuse into Main Street as far as anywhere from logistics to enterprise software. You know, health care, defense is going to go everywhere there. I think where you're seeing a lot of people misunderstanding is, and we've seen this story play out before, is the idea that, OK, we've seen a huge amount of investment into AI, you know, in hundreds of billions of dollars, whereas in the actual earnings, you're talking to 20, you know, 25, 30 billion in actual earnings.
5:06But this is where you start to, if you pull back the curtain a little bit, keep in mind, earnings is based off of accounting depreciation, which tends to front load your expenses. And it doesn't account for the earnings potential over the long term. We've seen this play out before. If you look at going back, like fiber optics, there were billions of dollars on front end investment. But we hadn't seen the trillions of dollars of earnings potential that came out in many years afterwards. So, you know, like they always say, you know, history doesn't repeat itself, but it does rhyme. I think what you're seeing here is kind of a fiber optic Internet type situation.
5:41We're really fundamentally changing, you know, how we do business going forward. So you say the foundation of long term AI is sound, but where do the revenues come from? What are you projecting out in terms of revenue for these companies that are spending a fortune on AI? Yeah, so it like I said, like selectivity matters. So if you're talking about, you know, the Microsoft Metas, the Googles and the NVIDIAs of the world, those, they are going to touch every part of AI, whether or not the earnings are going to be generated from industrials, whether, you know, industrial automation, whether it's going to be generated from healthcare.
6:18They're going to be at the center, given that the core foundation being cloud, compute, data centers and networking. So that's really where, if you're looking as a long-term investor, where the earnings are more sustainably and more higher probability of actually realization is being at kind of that center. I think where you start to get a little bit dicey is trading on the hike, going for these types of moonshot type trades where you're looking at small cap stocks and maybe in small robotics or so on and so forth. That's where you start to get a little bit of dicey as far as will we see that earnings realization to justify the valuations?
6:58You know, Vani, I remember the beginning of this whole AI discussion maybe three years ago. Gene Munster from Deepwater Asset Management, who to me is one of the best technology analysts on Wall Street. He said, hey, think about a continuum of what's important. Let's put electricity like from zero to 100. Electricity, he puts at 95. The Internet, he puts at 70. AI, he put it like 90 right there. I mean, so every time I think about, geez, maybe we're kind of in a bubble. You should have listened to him, Paul. I know. He was so right. So, Jeff, where do we go from here? What's the next way to play it?
7:33If I've played out my NVIDIA trade, maybe I've played out my Microsoft trade on AI. What's the next leg, do you think, for this whole investment thesis? Yeah, so this is very similar to, let's say, in 1999 and 2000 in the tech boom, that a lot of these publicly traded companies, people were taking kind of bets here and there. I actually believe if you then really kind of fast forward the tape, you'll notice that the real winners, the companies that really won kind of the Internet boom, the Facebooks of the world, the Netflixes of the world, the Airbnbs of the world, they weren't around. They were in startup mode.
8:08So I think a lot of folks that are trying to play the AI trade, a lot of the Facebooks in AI of tomorrow are going to be in venture. They're going to be in early stage or middle stage startups that are really being able to innovate, move fast, kind of break things kind of mentality. I think, like I said, the next wave, it's not publicly traded, especially in the AI space. I think, like I said, the foundational parts, like, you know, the hyperscalers and the NVIDIAs of the world are publicly traded. But I think a lot of the next wave of software and usage cases across all industries are actually in private markets right now.
8:47All right. Well, Jeff, we have to leave it there. But thank you so much for joining us today. And I know you're in Las Vegas. So if you're putting anything, put it on black today. That is Vest Financial President and co-founder Jeff Chang. Stay with us. More from Bloomberg Intelligence coming up after this. This is Special Agent Regal, Special Agent Bradley Hall. The time is approximately 11.15 a.m. About to start consensual telephone call with Dr. Daiwa Zhang. China's Ministry of State Security is one of the most mysterious and powerful spy agencies in the world. But in 2017, the FBI got inside.
9:47I've never seen that much evidence in my entire career, and I don't think we'll ever see that much evidence again. I now have several terabytes of an MSS officer, no doubt, no question, of his life. and that's a unicorn. This is a story of the inner workings of the MSS and how one man's ambition and mistakes opened its vault of secrets. Listen to The Sixth Bureau from Bloomberg Podcasts starting on February 13th on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
10:26You're listening to the Bloomberg Intelligence Podcast. Catch us live weekdays at 10 a.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business app. Listen on demand wherever you get your podcasts or watch us live on YouTube. So let's bring in our next guest to talk a little shopping. We have Julie Bornstein. She is the CEO of Daydream, which is an AI agent for fashion retail in particular. Julie, thank you so much for joining. First, just explain a little bit what a fashion agent for retail can do for me when I go online. Yes. Well, ultimately, the goal is to be a personal stylist in your pocket.
11:01Today, what we do is we allow you to let us know what you're looking for using whatever you want to say. You have a Christmas party with your office in a bar in New York City, and we can help you find what you're looking for. We make it easier to shop, and we also allow you to post a picture, and then we can help you find something that looks like that. So I don't know where to go here, Julie, but 42 percent of shoppers say they're using AI tools for holiday shopping. That's according to a Harris poll for MasterCard. Are retailers, are they ready for that? Are they trying to take advantage of that?
11:40How are they performing here? It's early days for the retailers, but they are starting to learn how to both appear through some of these different chat surfaces. and they are also trying to figure out how to use AI to make the customer experience better on their sites. Some of them are doing interesting things, Gap, H &M. They're also participating with us, Daydream. So because we're sort of the first AI shopping platform, they can partner with us and they show up as customers are explaining what it is that they're looking for in a whole new way. Julie, we always hear when it comes to AI that it's all about the prompt, right?
12:17So what are customers doing and how should we prompt better? It's a great question. I mean, we see prompts that are everything from I'm going to a wedding and I want to wear a pink dress, but not look like a cupcake. To I'm going to a wedding and I want to wear a revenge dress in the vices of salt burn. So we have lots of different kinds of things. I want to see what the hallucinations are for those answers. Yeah, exactly. What the cupcake dress looks like. People are very creative. And the truth is that consumers are just learning how to prompt. And so part of what we do is also give them ideas so that if they're starting to look and then once they get used to it, people will write very long things with very descriptive details of what they're looking for.
12:58I've seen some technology, some apps on the iPhone, take a screenshot of something, and then it brings you right into a shopping environment. Talk to us about where that is right now and where that's going. Yeah, that's going to just get better and better. I think the idea of being able to screenshot something on the new iOS allows you to instantly, you don't even have to open an app, bring up results from any of the apps that you have already downloaded. So if you have Daydream downloaded on your phone and you screenshot anything from Instagram or as you're walking around and you see someone wearing something you like, you have the ability instantly to pull up the results that are closest to that product.
13:40And if that product still exists, you can get that exact product. So it's pretty cool. and it's a pretty quick way. And what we're seeing is younger generation, Gen Z is very higher use case for that. They're just used to being able to snap anything and then be able to find what they're looking for. So if I screenshot something, it sends a whole load of information into the background of my phone. Is that right? That sounds a little dangerous to me. It means I should probably stop screenshotting things. No, it's really if you choose to then use the search mechanism for it. So in general, screenshots are not, you know, you're not nothing's happening with them until you decide to do something with that screenshot.
14:20So, you know, if you're looking for a product, it's pretty safe. So, all right. How about this? Warm, but not bulky coat under three hundred dollars. Where is the AI thingamajig going to take me? Well, on Daydream, it's going to take you to a set of results that match that kind of query. and then you'll see lots of results from around the web. And we will, once you find what you're looking for, you link out to the brand or the retailer that sells that product. So similar to the way Google works, we're basically sort of a search and discovery platform that then helps you find the retailer to buy from.
14:58All right, well, in the world of search, it's search optimization type thing. Is there a similar type of thing here in the world of AI? So it can depend on what the business model is. In our case, we are totally focused on finding you the best product for you that matches both the query and your personal preferences as we learn about you. And so it's not an issue of whatever, you know, whoever pays the most gets the way to show you what their product is. But in some cases, you know, there's an ad based model. Ours is not. Julie, OpenAI and Amazon both made headlines this week with shopping launches.
15:35How are their products different to yours? Are they compatible to use together? Or how are you dealing with that competition? We're really excited about it. I think in general, shopping, you know, this is the first season where AI is really going to improve the shopping experience and it's only going to get better. I think the fact that they're both doing this is very validating to us. They're separate, but ours is totally focused on fashion. And so if you go to either of those platforms, you'll find that they were kind of generally across all categories, but a little bit less focused on a single category.
16:07And so shopping and fashion is so nuanced that, you know, daydream is better for that. So, Julie, what are your clients telling you here about this holiday shopping season? What's the level of optimism? Because there are a lot of economic cross currents out there. Yeah, there really are. I think that this year is going to be bigger than last year, but probably not by a huge amount. What we're seeing is that a lot of there's a lot of excitement for all of the sales that are going on this week for cyber week and so what we have is a daydream broadcast on it's a broadcast channel on instagram where you can actually see all the brands and all of the offers that they're giving you what we know is that a lot of people are saving the things that they want to buy and coming back today to go see if they're on sale you have a lot of experience raising money and bringing companies to market and so on.
16:58You sold your previous company to Pinterest, actually, and you've been on the boards of, you know, Sweetgreen, Redfin, Weight Watchers, so much experience. What is the environment like now for consumer companies and raising money? It's interesting. It's a very strange environment because the role of AI has kind of thrown everything off. And so I think everybody who has an interesting angle with AI is definitely able to get conversations going. I think that if you're not doing something with AI right now, it needs to be a very unique proposition. It is a very AI-focused fundraising environment.
17:36Doesn't mean that there aren't other ideas that are great and out there. But certainly, the fact is that AI can help pretty much every aspect of building a business right now. And so you want to be able to show how you have an advantage leveraging AI that other people don't have. So you have to figure out what your moat is. Julie, is partially the reason it's such an AI type of fundraising environment because all these, you know, dollar donors are invested in AI themselves? No, I think it's more because everyone believes it's going to shape the future. And it's still early, so it's hard to know exactly how.
18:13But if you're not actually taking advantage of it, it seems like a really missed opportunity because it will change the way everyone does work from the way employees work to the way products are made, to the way supply chains run, to the way consumers experience AI. So what's the next step here for AI, do you think, Julie? Is there another natural progression? I think that there will be a lot of evolutions in the models. I also think we'll start to see over the next year or two a lot more consumer experiences changing. So we haven't seen a lot of that yet other than going directly to some of these new chatbots.
18:49But if you think about all the things you do in your day-to-day life, things will get a little bit smoother and smarter as a result of AI. And there will be new businesses that come along like Daydream that just make shopping, for example, easier, smoother, and more personal. All right. Great stuff. Thank you so much. We really appreciate it, Julie. Julie Bornstein, she's the founder and CEO at Daydream. And stay with us. More from Bloomberg Intelligence coming up after this.
19:18You're listening to the Bloomberg Intelligence Podcast. Catch us live weekdays at 10 a.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business App. Listen on demand wherever you get your podcasts or watch us live on YouTube. Now, for more on the state of the consumer on this Black Friday is Andrea Varnardo, a seasoned business leader and board director in consumer brands and retail. Andrea, thanks so much for joining us here. What's the mood of of retailers here going into this holiday shopping season? There certainly are a lot of economic crosswinds out there. The retailer is actually quite optimistic, especially compared to where they were last year.
19:59At the beginning of this year, we thought tariffs and tax cuts would drive consumer behavior. And while tariffs still remain a big concern, consumers are also absorbing something much more subtle, the ripple effects of a shutdown, fewer government services, a cold housing market, and large company layoffs. So frankly, the economy feels contradictory, but spending is holding. As we've just seen in Q3 earnings reports, they are holding. households are more cautious, but customers are still spending in a really selective way. What are they buying, Andrea? Deloitte is seeing a lower average spend for the Black Friday, Cyber Monday.
20:37But these statistics sometimes can be misleading in the sense that people will continue to spend or they've already started spending. That's such a great question, because when we talk about the contradiction of seeing spending, but customers being more selective, I like to define it as the customer isn't stepping back. They're really reprioritizing and they're doing a purposeful reallocation. So when you think about what they're spending on, there are kind of three big shifts that are happening. One, customers are moving towards intelligent value. They're looking for things that have function, meaning, utility, longevity, so they can feel like they're really getting a return on their investment.
21:15Two, they're consolidating purchases. And so one of the interesting things we've seen as some in some of these QV earnings reports is where some of the values are going down we are seeing higher ticket prices and higher order values on top of lower order numbers and so this means customers are consolidating purchases they're sticking with fewer retailers they're leaning heavily into loyalty programs and also convenience and then finally customers are shopping to reduce stress they're choosing products and services that save save time, that's simplify life and add comfort. How about availability inventory?
21:51If I'm going to go out and get my kid the GI Joe with the Kung Fu grip, is it going to be in the stores? It will be. That's one of the really interesting things that happened this year. With tariffs, a lot of companies pulled their inventory forward. So where they were planning on a shorter cycle as usual, they actually said, let's pull inventory for the next year so we can get goods into stores and online. So yes, hopefully your kid's toy will be there in store. And if not, I can tell you with the improvement in AI and technology, they are surely going to offer you something that they think is just as compatible.
22:27I was speaking to the CEO of a toy company just on Wednesday, I guess, and he was saying that a toy that was maybe$20 before the pandemic is now$40 for various reasons. So there was the pandemic, right, the supply chain snafus and then inflation, thanks to that, and then inflation from, you know, fiscal spending and so on. And now we're right up to almost double what it was before. Are we seeing that? Are we seeing that kind of inflation across the board? Yes, we are. And it's happening in more categories than others. So you're mentioning toys, disposables, groceries. We are seeing that inflation across the board.
23:02And to your point, it has to do with general inflation. It has to do with tariffs, because while companies have absorbed some of the tariff costs, many of them have actually passed it right on to consumers. And so this is why consumers are being much more selective about where they purchase. And related to that, they're starting to trade down or explore alternative options. If it's a commodity item, they might actually say, let me go explore this other brand that might be a little bit cheaper or buy the generic version of that to help capture some of that value back. What's the promotional environment out there these days, Andrea?
23:36Am I going to get deals when I go to the store, assuming I actually do go shopping? You will get deals. They will be very selective deals. So as retailers and businesses are looking at their inventory, they want to be much more precise about what they're promoting. So they're going to be focused on where do they have a lot of inventory? What can they replace fast? What's going discontinued? Where are you going to get that value? And even in some areas, they are going to price promote on items where they know you will add on. So you won't find full deals across the board. You won't see 50 % off site-wide as much as you used to.
24:12But what you will see is on specific categories, they are certainly discounting. But at the same time, they will be promoting those discounts because they know this is the holiday season. They know customers are focused on value. So they're still going to put those select deals right in front of you so it feels like the same velocity as it did in previous years. What's popular when it comes to fashion and retail and department store retail in that sense? Kohl's, for example, reporting the other day and their strategy under the previous CEO who was ousted was to focus on fragrances and petites.
24:44And that strategy seems to be working even for the incoming CEO who's now been made permanent. But it struck me as odd that suddenly fragrances are very popular. They are. And fragrances have to do with that longevity and value. Customers want something that they know they can use over time. And so what you'll see is right now you'll see purchases in what I call functional tech. So if you need a new laptop, if you need a TV, things that you need that will have a long-term value to you. Also, fragrances and wellness, something where you feel like you'll get your return. It will last over a period of time as well as you will feel good about yourself.
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25:19And then finally, there are other areas in beauty and in luxury. In many of these retailers, especially those that have multi-brand portfolios, we have seen their luxury brands, whether it's home furnishings or apparel, actually outperform. And that still goes to the value, which you don't often see value in luxury. But what happens is customers think, OK, at least if nothing else, I have longevity and I have resale value. Hey, Andrea, you say that share of wallet is the real battle this season, not just traffic. What do you mean by that? Well, what we're seeing is that with these average order values going up, What customers want is they want to go to a one-stop shop.
25:58And so where retailers are competing is they're adding services, they're adding shipping, they're making sure their inventory and logistics are there so that you can add more to your purchase in one stop. One of the big opportunities that I'm seeing is bundling. We've often heard about bundling when it comes to travel and dining. But when it comes to bundling, if you were able to talk about a gift set or add the pants with the shirt or combine a whole set of items, customers always see that as an opportunity. And so you see that retailers are using that to increase their ticket values right now.
26:31Yeah, I love all the words associated with a bundling and a haul. I'm going to unbox my haul today. I love getting hauls, but I never seem to be able to afford them. Andrea, thank you so much for joining us today. A fun conversation there and a serious conversation too with Andrea Vornado. Much appreciated consumer brands and retail experts. Stay with us. More from Bloomberg Intelligence coming up after this.
27:21economicforum.com.
27:42Let's talk something that maybe isn't going to be so calm, though, in the coming weeks. Tariffs taking their toll on consumers and companies alike. Our next guest says, tariffs are now one of the biggest variables in retail margins. Joining us to discuss is Ryan Peterson, founder and CEO of Flexport, a leader in global supply chain technology. Ryan, thank you so much for joining. I would have thought that things would have calmed down a little bit. We have at least some kind of certainty, albeit we're waiting for a SCOTUS decision, but we have some kind of certainty over tariffs at the moment.
28:11What are supply chains like? Is there still chaos out there or are we getting to some kind of ability to see the future? Somewhere in between. I think people are getting more used to the fact that you have to operate in a lot of uncertainty and brands are figuring out how to be agile about it and a lot of different strategies where they can do that. But there's still a lot of you mentioned SCOTUS, that big court case is coming. People are hoping and praying for a refund. And it's actually, you know, there's a lot of variables here. You have to figure out how much of the duties, how much of the tariffs do you want to pass through to your customer?
28:45Goldman Sachs reporting about 37 % of the duties are getting passed through with 9 % getting forced on the supplier. And the balance is just hitting earnings for these companies. So there's that. And then even just calculating the duties is harder than ever before. The nature of the stacking tariffs where there's all these different tariffs, they just keep getting layered on each other. We've seen more traffic to our tariff simulator on our website than to the overall website. Right. So it's interesting, Ryan, do we think that companies are going to try to push more of those costs through going forward as opposed to absorbing them into their P &L statement?
29:27You only have two choices, kind of. I mean, you can renegotiate things with your factory. That's not a choice. That's something you're going to always try to do. And then you have two choices. It's do you pass it through and or do you eat the costs and the good businesses will pass it through? I think that's one of the hallmarks of a good business is your ability to pass through price increases. But a lot of companies can't. So it may not even be a choice. As much as you'd like to, the moment you raise your prices, you start to lose demand. So then longer term, you have some more options around moving supply chains.
29:57But it's become so difficult because it's not just, hey, exit China, move your factory somewhere else. Tariffs on India are just about the same as China. And they might pop up anywhere in the world with the way things have been going. Ryan, are we done with all the avoiding certain areas because, you know, there's drought in one canal and there is war and potentially in another canal and there's, you know, terrorism in another part of the globe? Or, you know, are we back to everyone can ship everywhere? No, we're definitely not back to normalcy there. And the container volumes going through the Suez Canal are still down about 75 percent since the Houthi started to cut that channel off at the end of a couple of years ago.
30:43And I actually just last week created a poly market on this. Now you can bet on anything. You can now bet on whether when traffic will return to normal through the Suez Canal. It's not very it's pretty thinly traded right now. We'll see if we get some more signal out of that. But there are some rumors that will start to come back to life next year and ships will return. But for now, they're going all the way around Africa. And Polymarket has me at 37 percent to return in Q1. I think that's free money. I'm taking the won't happen side of that trade. We're ignoring that part of the conversation.
31:14What about the Panama Canal? Well, Panama has been this ongoing thing ever since they reengineered it. So they widened the canal back in 2015. And, you know, the Panama Canal runs on freshwater. water. So if you widen the canal, more fresh water flows out of the canal into the ocean than when it was narrower. And so ever since they've done that, with the same amount of rain, you've now had these periodic moments where there's just not enough water to operate the canal. We're currently in a normal period, but a couple of two years ago, it was really bad. They could only operate about two thirds capacity on that.
31:47That's going to keep coming back unless they spend tens of billions of dollars reengineering the water flows in the canal, which I don't think they're going to be able to do. That's on my bucket list to go through the Panama Canal. It really is. You better pick your container ship wisely then, Paul, because you're not getting on all of them. I know. Exactly. But I'm ready to do that. Talk to us about inventory levels, Ryan. I mean, are retailers, are they stocking their usual amount of inventory? Are they going a little bit light or what are they doing? No, in fact, you could argue they're going the opposite.
32:18They're going heavy on this year because not so much because of the uncertainty of demand, although that always exists, but because of the tariffs. So everybody front loaded, you know, these reciprocal tariffs on rest of world ended August 29th. And you had a while, a couple of months to know that that was coming. And so everybody brought all their inventory in early. And what it's going to look like is you can never really predict what's going to be a hit product and what's not. And so you're going to have you're going to have stockouts on certain hit products because it's not much harder to replenish.
32:50You're paying higher duties. and so you're going to have stockouts on some of the hit products and then i suspect you're going to have quite a bit of overhead of products that didn't move and you'll probably see some good deals coming in the beginning of next year uh i mean we may see some right now with black friday but usually these things play out into the q1 period once the holidays are over all right here's the book recommendation of the day for you about the panama canal the path between the seas david mccullough phenomenal book about the history of the panama and a great writer i will definitely read that.
33:21I'm on my 22nd book of the year, which I guess is good, but it could be better. So Ryan, you know, in terms of shipping companies and M &A, there was plenty of speculation that Zim, for example, was going to get bought out or whatever. That happened a couple of times this year. And some of these shipping companies have been really having a hard time of trying to deal with all of this uncertainty. Do you have any forecast for us and what we might see maybe next year in terms of M &A and consolidation? No, I don't really know. We'll see. We see a few of the big companies executing that strategy.
33:57DSV is the biggest freight forwarder in the world. They've been the most acquisitive, but they just bought DB Schenker and that deal's closed. And that is a lot to digest. They're going to be, you know, basically doubles their number of offices around the world, almost doubles their volumes. So the main acquirer is probably off the table for the next couple of years as they chew on that one. And we'll see. There's been a lot of consolidation. When I started Flexport, there were 23 ocean carriers, major ones. We're down to 11. And I don't know. There may be some mergers, but they've all, in the past that was done out of financial weakness where they were all kind of struggling.
34:35Well, they've all put a lot of money on their balance sheet over the last few years when the rates were going crazy. So there's not going to be a lot of the forced M &A that we saw that drove that consolidation. We'll see that. Maybe there's some interesting strategic opportunities. Well, we do have a little pending consolidation in the railroad industry, Norfolk Southern and Union Pacific. Do you think shippers want a transcontinental railroad, Ryan? Probably, but I don't think they just want one. You get monopoly power. So I'd like to see more than one. And that's the challenge. We've only got four railroads in the US.
35:06And if you merge the two, and you've got two on the West and two on the East. So you could end up in a position where you've got two end-to-end railroads crossing the country. I mean, it makes a lot of sense. It's sort of silly to transfer to a different railroad just because you're crossing the country. But you will see probably, who knows how it will play out if the efficiencies are passed through to the brands, to the people that are shipping cargo or not, or does it get absorbed in sort of oligopoly pricing? Ryan, when it comes to the different modes of transportation, so ports, trains, you know, rail, shipping, and even at one point people were flying their cargoes, right, for a huge premia.
35:43Who are facing the highest premia? Or is it the same for everybody across the board?
35:51Not sure I understood the question in terms of what... If you're booking travel for your inventory, does it matter if you're a toy retailer or if you're a clothing retailer or if you ship furniture? Is it the same price or does it depend on weight and how does that all work? Do you bid on it? Is it an auction? Your pricing will be about the same no matter what you're shipping these days. That's the beauty of the container. Nobody cares what's inside of it as long as it doesn't catch on fire or anything. But the tariffs will be quite different based on the value of the goods and what's being shipped.
36:25And so there you see big category shifts where certain products are just really hard hit and others are totally exempt. And the other factor here is if shipping prices go way up, like a container of furniture only holds about eight couches or something. So a high shipping price there hits the group pretty hard. Roughly there, Ryan. Thanks so much for joining us. Ryan Peterson, founder and CEO of Flexport. This is the Bloomberg Intelligence Podcast, available on Apple, Spotify, and anywhere else you get your podcasts. Listen live each weekday, 10 a.m. to noon Eastern on Bloomberg.com, the iHeartRadio app.
37:02Tune in and the Bloomberg Business App. You can also watch us live every weekday on YouTube and always on the Bloomberg Terminal.
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From the publisher
Join hosts Paul Sweeney and Vonnie Quinn as they discuss markets, the retail space and more on a special edition of the show following the Thanksgiving holiday. They speak with:
- Jeff Chang, President of Vest Financial
- Julie Bornstein, Daydream founder and CEO
- Anddria Clack-Rogers Varnado, Consumer Brands and Retail Expert, GM and Head of Kohler's Consumer Business
- Ryan Peterson, chairman and CEO of Flexport Inc
Bloomberg Intelligence, the research arm of Bloomberg L.P., has more than 400 professionals who provide in-depth analysis on more than 2,000 companies and 135 industries while considering strategic, equity and credit perspectives. BI also provides interactive data from over 500 independent contributors. It is available exclusively for Bloomberg Terminal subscribers.
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