Microsoft, Nvidia to Invest Up to $15 Billion in Anthropic

18 Nov 2025 · 26 min

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In short

Podcast Notes: Bloomberg Intelligence - Microsoft, Nvidia to Invest Up to $15 Billion in Anthropic

Episode Overview The Bloomberg Intelligence podcast, hosted by Paul Sweeney and Scarlet Fu, discusses significant investment developments and earnings reports from various sectors, focusing on technology, homebuilding, medical devices, and athleisure.

Key Topics Covered

  1. Investment in Anthropic by Microsoft and Nvidia
  2. Commitment of up to $15 billion from Microsoft and Nvidia to Anthropic, an AI development company.
  3. Anthropic’s strategy to enhance its offerings while competing with industry giants like OpenAI.
  1. Home Depot Earnings Recap
  2. Home Depot reduced full-year earnings guidance due to weak consumer spending on large home projects.
  3. Acknowledgment of stable underlying demand but caution among consumers regarding big-ticket purchases.
  1. Medtronic Earnings Update
  2. Medtronic raised adjusted profit forecasts following strong performance in its cardiac ablation segment.
  3. Insights into the company's growth strategy and market positioning within the medical device sector.
  1. Amer Sports Earnings Review
  2. Amer Sports, driven by strong demand for Salomon footwear, raised its annual guidance for the third time.
  3. Discussion of brand strategies and growth in the athleisure market.

Detailed Insights

  1. Investment in Anthropic
  2. Investment Details:
  3. Microsoft: $5 billion
  4. Nvidia: $10 billion
  5. Anthropic committed to purchasing $30 billion of Azure compute capacity.
  • Context:
  • Anthropic is among the leading AI developers, competing against Google, OpenAI, Meta, and others.
  • The need for substantial funding is driven by the compute capacity required for large language models (LLMs).
  • Comparison with OpenAI:
  • OpenAI has set a high funding bar with a reported requirement of $1.4 trillion for its operations.
  • There is speculation about potential public offerings for companies like Anthropic, with emerging opportunities in LLMs.
  1. Home Depot’s Earnings Report
  2. Earnings Overview:
  3. Same-store sales growth was 0.2%, missing consensus expectations.
  4. Expected decline in adjusted earnings per share due to a weak housing market.
  • Consumer Behavior:
  • Consumers are deferring large purchases, focusing instead on smaller maintenance projects.
  • Impact of weather patterns noted as a significant factor affecting sales.
  • Market Comparisons:
  • Lowe’s anticipated to report similar trends given the current economic climate.
  • Home Depot's exposure to professional contractors (50% of sales) versus Lowe’s (30%).
  1. Medtronic’s Performance
  2. Earnings Growth:
  3. Adjusted profit forecast lifted due to strong performance in the cardiac ablation segment, up 71% year-over-year.
  4. Focused on innovative treatments for atrial fibrillation.
  • Market Dynamics:
  • Insight into industry regulations and tariffs, with Medtronic relatively insulated compared to other sectors.
  • Elliott Investment Management's role as a major shareholder, indicating a collaborative rather than antagonistic relationship.
  1. Amer Sports Performance
  2. Sales Growth:
  3. Overall sales increased 30%, led by strong demand for Salomon products.
  4. Successful navigation through recent controversies in China related to sustainability.
  • Tariff Considerations:
  • Amer Sports’ premium positioning enables them to raise prices without significant consumer backlash.
  • Direct-to-consumer strategies are pivotal for brands like Arcteryx aiming to enhance brand awareness.

Key Takeaways

  • Investment Trends: Major tech companies are increasingly collaborating through strategic investments in AI firms like Anthropic, indicating a competitive landscape where compute power is essential.
  • Consumer Sentiment: The home improvement sector is facing challenges due to cautious spending behaviors, reflecting broader economic concerns.
  • Healthcare Innovations: Companies like Medtronic are capitalizing on specialized medical technologies, which demonstrate robust growth in competitive markets.
  • Market Positioning in Athleisure: Brands that successfully adapt to premium market segments and consumer behavior trends are better positioned for growth in a fluctuating economy.

Conclusion The episode provides an insightful overview of key trends in technology investments and market performance across various sectors, offering valuable perspectives for investors and analysts alike. The discussion reflects the dynamic nature of the markets and the strategic moves by major companies to sustain and enhance their competitive edge.

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Transcript

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0:00Hello, I'm Stephen Carroll. I'm in Brussels where many of Europe's biggest decisions get made. And I'm Caroline Hepker in London with the hosts of the Bloomberg Daybreak Europe podcast. We're up early every weekday keeping an eye on what's happening across Europe and around the world. We do it early so the news is fresh, not recycled and so you know what actually matters as the day gets going. From Brussels, I'm following the politics, policy and the people shaping the European Union right now. And from London, I'm looking at what all that means for markets, money and the wider economy. We've got reporters across Europe and around the globe feeding in as stories break.

0:37So whether it's geopolitics, energy, tech or markets, you're hearing it while it happens. It's smart, calm and to the point. And it fits into your morning. You can find new episodes of the Bloomberg Daybreak Europe podcast by 7am in Dublin or 8am in Brussels, Berlin and Paris. On Apple, Spotify, YouTube or wherever you get your podcasts.

1:02Bloomberg Audio Studios, podcasts, radio, news. You're listening to the Bloomberg Intelligence Podcast. Catch us live weekdays at 10 a.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business App. Listen on demand wherever you get your podcasts or watch us live on YouTube. There's a lot of commitments going on out there in the technology world, Scarlett. But NVIDIA is committed to investing up to$10 billion in Anthropic. Microsoft is also committed to invest up to$5 billion in Anthropic. And Anthropic, for its side, it's committed to buy$30 billion of Azure compute capacity. And we're just throwing out these tens of billions of dollars like it's nothing.

1:45Right. I don't get it. It's just the circular stuff we see. But people tell me not to worry. Coming up right here, the best dressed man on Wall Street. His turban matches his tie every day. No accident. I mean, nice job. Mandeep Singh, he's a senior tech dude at Bloomberg Intelligence. Mandeep, a lot of big companies making some big commitments in Anthropic. What is Anthropic again? Well, Anthropic is one of the five frontier LLMs that are remaining. I mean, and they are leading the charge when it comes to generative AI. So it's one of the five. The other one are Google, OpenAI, Meta, and XAI.

2:25And so, look, when it comes to these commitments, it's pretty obvious that OpenAI has raised the bar by announcing they're going to spend$1.4 trillion. So the question is, what are the other LLM companies going to do? And Anthropic is also a pure play LLM. And in their case, they don't have the funding. I mean, they don't have the balance sheet like Google or Meta have. So they have to raise the money either in the private markets or from someone like NVIDIA or get into an agreement with Microsoft, which also has an agreement with OpenAI. So that's where, you know, LLMs need compute. That's how you serve billion plus users.

3:10And that's where, you know, the numbers get bigger and bigger when it comes to the tie ups with cloud providers. This is like the popular clique in high school where everyone knows each other and everyone's messing around with each other. Just give us a little bit of background here on Anthropic, because my understanding is that it was founded by folks who used to work at OpenAI. And some of the early investors, like big stakeholders, include Alphabet and include Amazon. And now you've got Microsoft in there. I mean, is there anyone who's not part of Anthropic and not committed to investing in this company?

3:43Well, you could say Meta. They're doing things. They're doing their own thing. They're doing their own thing in terms of, you know, using the compute internally. And they don't have a cloud business. Is that a problem for them, that Meta is out there on its own? I know it doesn't have its own cloud business, but it's not buying stakes or committed to invest up to$5 billion or$10 billion in any of these AI companies. I mean, so far, just to go to meta, it feels like, you know, investors were OK with them using the GPU compute for their own family of apps. But the fact that they're talking about 100 billion plus in CapEx for next year without having a substantial ROI.

4:24And what I mean by ROI is in the case of Microsoft. Yes, they are raising their CapEx to 120 billion, but they're winning deals like the one with Anthropic, 30 billion dollar in commitment from Anthropic. So somebody is paying for that compute in the case of Microsoft. You don't have that with a meta. How are you generating ROI outside of your family of apps? And over there, you have to show a really substantial increase in engagement to convince investors it's worth$100 billion plus in CapEx. Any of these open AIs, Anthropics, are they going to ever come public, do you think? I mean, in the case of Anthropic, look, I know the numbers are getting big, but their gross margins at this point are probably better than OpenAI, which is doing too many things.

5:12I mean, the biggest risk I see for OpenAI is they feel they can get into any business, whether it's chip business, whether it's, you know, obviously LLM is their turf, any type of applications. And that's where there's a possibility of a misstep. You can end up wasting time because you just don't have the capability. They're not focused. Yeah, the focus. Whereas Anthropic is more focused. Dumb question of the day. Are these U.S. companies, Anthropic, OpenAI, are they based? Where are they? Oh, good question. Silicon Valley. They're in? Okay, so I'm going to go out there, visit my son at Santa Clara.

5:47Yeah. They're in the backyard right there. I can go knock on the door of Chachi. They're not incorporated in Dublin or, you know, some island. I mean, look, it's a nonprofit looking to have a profitable PBC. And so all that could happen. But look, at the end of the day, these LLMs are showing constant improvement, which is what's driving, you know, companies like Microsoft to partner with Anthropic. They have that exclusive partnership with OpenAI, but now they are diversified. Stay with us. More from Bloomberg Intelligence coming up after this. I'm Carol Masser. And I'm Tim Stenevek. inviting you to join us for the Bloomberg Business Week Daily Podcast.

6:29Now, every day we are bringing you reporting from the magazine that helps global leaders stay ahead. We've got insight on the people, the companies and trends that are shaping today's complex economy. That's right, Tim. We're all over global business, finance, tech news, all as it is happening in real time. And we've got complete coverage of the U.S. market close. Gotta say, basically, if it impacts financial markets, if it impacts companies, if it's impacting trends and narratives that are out there, we are on it. We also have a lot of fun doing it. Bloomberg Business Week also brings you the analysis behind the headlines through conversations with our expert guests.

7:00And we are doing this all live each weekday. And then we bring you the best analysis in our daily podcast. Search for Bloomberg Business Week on YouTube, Apple, Spotify, or anywhere else you listen. Check it out on your way home from work to catch up on the conversations that you miss during the business day. And on the weekend, check it out for a complete wrap-up of your business week. That's the Bloomberg Business Week daily podcast. I'm Carol Masser. And I'm Tim Stenevec. Subscribe today wherever you get your podcasts.

7:29you're listening to the bloomberg intelligence podcast catch us live weekdays at 10 a.m eastern on apple carplay and android auto with the bloomberg business app listen on demand wherever you get your podcasts or watch us live on youtube home depot they cut their forecast on weak remodeling demands i'll have to check in with john tucker to see if that is in fact the case because he is like the do-it-yourself kind of guy. Really? What has he done in his house? He does everything and like big jobs that take a long time. Like he does the rebound in the bathroom and he does plumbing. He does all this stuff.

8:03He complains about lumber, that he can't get good quality lumber. He's got a guy that he goes to. It's like their model customer. Yes, exactly right. He's the guy. So let's check in with that. Drew Redding, he covers all the home builders. He covers all the stores that cater to the home builders like Home Depot. Drew, Drew, thanks so much for joining us here. What did Home Depot say about their customers? So they came in with the same store sales growth of about 0.2 percent, which missed consensus. This quarter, that was largely due to weather. Last year, they had pretty significant gains from storms.

8:36This year, that wasn't replicated. So that had about an 80 basis point impact on the comp. And that's important because if you back that out, the underlying business has been relatively stable with about a 1 % comp. So underlying trends, still pretty stable. I think the bigger problem is that last quarter, they said that they had expected to see an acceleration in demand in the second half, and that hasn't materialized. We have gotten the pullback in rates, but that hasn't translated into better housing activity. Yeah. And the problem there is that customers are deferring their large purchases.

9:12Demand has remained steady, but it's definitely not picking up at the same time. So when people are undertaking some kind of home renovation projects, they're just doing it at a smaller scale. Does Home Depot still benefit from those customers? Sure. And that's what's driving a lot of the demand for the home improvement retailers. It's smaller ticket projects, you know, maintenance oriented type stuff, which is a huge part of their business. But to your point, to really see, I guess, the turning growth, what you want to see is a resurgence in those big ticket categories. Now, big ticket spending was up 2.3 % in the quarter, but that's more reflective of single item purchases.

9:52So think about things like appliances, power tools, gypsum. They also are taking share in the larger pro market, which is aiding the mix a little bit, but it really doesn't reflect an increase, as you mentioned, in big ticket projects such as kitchen and bathroom models or flooring projects. And that's really what we want to see turn and will likely drive the next leg of growth next year. So I ask about that big ticket items versus smaller projects because I wonder what this means for competitor Lowe's. Lowe's shares are down today, but only by about 1.3 percent versus Home Depot's 4 percent. And I wonder how much you can extrapolate from Home Depot to Lowe's, which will be reporting on the 19th before the market opens.

10:33So that is tomorrow morning. Yes, so for Lowe's, we're expecting to hear pretty similar commentary that we heard from Home Depot today. They're operating in the same environment with a weak housing backdrop, more cautious consumers. The main difference between the two businesses would be Home Depot's greater exposure to the professional contractor, which is 50 % or more of sales compared to Lowe's at about 30%. So we have seen on a relative basis more weakness among the DIY category with particular strength and pro. So really, that would be the only difference. But I think by and large, the sentiment is going to be that consumers are taking on more caution because they're increasingly worried about the outlook for the economy, the outlook for their job.

11:18And that's causing them to defer spending on discretionary categories. How about tariffs? What are the companies saying about tariffs at Lowe's and Home Depot? like tariffs on wood, hammers, I guess? I don't know. Sure. So not a whole lot of discussion this quarter. I think, you know, given Home Depot and low scale, I think they're relatively well positioned to kind of navigate this environment with their suppliers. That being said, they're certainly not entirely immune. They kind of shifted their stance on their pricing strategy earlier in the year. They said that they wouldn't be raising prices, but as the situation in the landscape continued to evolve, they said they would be raising prices selectively.

11:56We did see that, I think, a little bit in the average ticket this quarter, the growth in that. But we don't really know at this point what the demand impact has been. There was a lot of noise in the quarter, as I mentioned, with the weather. So tariffs will certainly be something to watch, particularly since we just heard some new tariffs being introduced on lumber imports and as well as kitchen and bath cabinets, which increased significantly as we get into next year. So not a huge impact at this point, but certainly something to keep an eye on. OK, definitely. I'm curious, how much does Home Depot and Lowe's mirror what's happening in the housing market?

12:32Because when it comes to housing, of course, the affordability crisis is, you know, the big thing that's keeping it frozen. Mortgage rates are have come down, but they're still really elevated compared to where they were during the pandemic. Inflation is capping spending on big projects and overall home prices remain really, really high. so people just can't move and they're stuck in place and they don't necessarily want to spend more than they can afford. No, it's a great point. Housing is extremely important to Home Depot and Lowe's, as you would expect. The housing market has been stagnant.

13:07We're running about a$4 million annualized sales pace. That's about 25 % below normalized levels. We know that when people list a home for sale or when they purchase a new home, there tends to be increased spending. Movers tend to spend a lot more than people who are already in their house. So they're certainly losing that piece of the business. I think one of the interesting things to keep an eye on looking forward is home prices. Home Depot and Lowe's have historically told us that that's probably the most important aspect of the housing market to them. And, you know, as we well know, since 2020, home prices are up 50 percent or more depending on the market.

13:43So owners have picked up a lot of equity. But what we're starting to see now is prices rise at a much slower pace. And in a lot of key housing markets across the country, we're actually seeing year over year declines in home prices. So when you start to get declining home prices, that hits at that confidence aspect. If you think the value of your property is falling, you're less inclined to invest. So it's something they called out. You know, it's not necessarily something we've seen at the national level. But if you look at particular markets around the country, it's something that's starting to happen.

14:11Stay with us. More from Bloomberg Intelligence coming up after this. This is Tom Keen inviting you to join us for the Bloomberg Surveillance Podcast. It's about making you smarter every business day. I'm Paul Sweeney. We bring you complete coverage of the U.S. market open. We cover stocks, bonds, commodities, even crypto, all the information you need to excel. And I'm Alexis Christophorus. Bloomberg Surveillance also brings you the analysis behind the headlines. We do that through conversations with the smartest names in economics, finance, investment, and international relations. We do all this live each and every weekday that bring you the best analysis in our daily podcast.

14:52Search for Bloomberg Surveillance on Apple, Spotify, YouTube, or anywhere else you listen. On the East Coast, listen at lunch. And on the West Coast, listen as soon as you wake up. That's the Bloomberg Surveillance Podcast with Tom Keene, Paul Sweeney, and me, Alexis Christophorus. Subscribe today wherever you get your podcasts. Bloomberg Surveillance, essential listening each and every business day. You're listening to the Bloomberg Intelligence Podcast. Catch us live weekdays at 10 a.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business App. Listen on demand wherever you get your podcasts or watch us live on YouTube.

15:32Way, way back in the day, Chase Manhattan Bank, credit training program, exhaustive program. At the end of it, you had to do like a big project, pick a company and do like a detailed credit report on it. My company was Medtronic. The device maker, the medical device maker. Exactly right. So I knocked him dead, by the way. It was killer. Anywho, the stock's up 4 % today, some good numbs, 52-week high. It's good to be in the medical device business, I guess. I don't know um so we'll check it out uh matt hendrickson hendrickson joins us here senior medtech analyst uh he's based in jersey but you're in the big town today yeah commute in every day you come in every day yeah nice good for you that's what i'm driving too what oh yeah you drive to where uh parking lot right out there dude and you do the congestion pricing i have to yeah where do you drive from well ridgewood so we have trains dude i know but the secaucus junction it's always a mess Oh, my God.

16:31What a knucklehead. All right. Matt, thanks for joining us here. I have some serious problems with your commuting strategy. Talk to us about Medtronic. What's going on there? Well, you know, let's take a step back 12 months ago. They had a lot of promising products in the pipeline. The question was execution. And what we're seeing the last few quarters is you're starting to see some of that execution. So when they raised their organic revenue growth guidance by 50 basis points today to 5.5%, that was driven a lot by what they call their cardiac ablation segment. This is new technology that's being used to treat atrial fibrillation.

17:08That segment alone grew 71 % year over year. So having that off a billion-dollar revenue run rate is what's driving that kind of growth and is what is expecting to accelerate that growth going into fiscal 2027. 71 % is going to get bigger? Yes, they actually said that. And we actually, in our follow-up questions with them, we asked, just to confirm, are you going to accelerate that 71 % growth in their fiscal third quarter, which is the one coming up? And they said yes. And it's basically the adoption of, without getting too technical, it's called pulse field ablation. And it's a new way of ablating the heart to treat atrial fibrillation.

17:48Does it have a main competitor in this space? Yeah, so it's kind of turned into a duopoly right now between Medtronic and Boston Scientific, the ticker is BSX. And what you saw this quarter is Boston Scientific was in first, and their growth in the quarter was 60%. So Medtronic is highlighting that it was actually growing faster in the quarter than Boston, its main competitor, was. how's in these medical device companies like medtronic and how are they dealing with with this administration and i don't know tariffs regulations what's the backdrop for this for the sector of the healthcare space yeah so if you look at broadly it should be more insulated than some of the other kind of import export type of businesses um procedure volumes um remain steady devices that are used in the U.S.

18:39are mostly built in the U.S. There's some caveats here and there. So it's overall relative to the broader market minimal. Medtronic highlighted that, you know, the worst quarter is going to be coming up this, their fiscal third quarter, which ends in January, a little bit worse in the fourth quarter that ends in April. And then, you know, they haven't gotten too much into fiscal 2027, but they said it should be incremental. Overall, it should be about$180 million to the overall net income. But that's talking about a company that's making$30 billion plus in revenue per year. What I noticed as well is that Medtronic has, as one of its biggest investors, Elliott Investment Management, the activist investors.

19:21And yeah, they've become one of the biggest shareholders earlier this year. And they've made some changes, adding some folks to its board as independent directors, presumably ones that Elliott finds favorable. What does this mean for that relationship? Is this an antagonistic relationship or is it something that's a little bit friendlier? I would just say more it's a friendlier type of relationship. And I think it goes back to what I was talking about 12 months ago when we were looking at a company that had all these promising developments in the pipeline and they just couldn't get that revenue growth from the 4 % to 5 % up to that 5 % to 6 % where we're seeing now.

19:59Now, the question is how much of that is behind the scenes Elliot's making a push or just the fact that the management team just needed that extra time to get that initial acceleration of the growth just internally. But, yeah, they came in, I mean, honestly, at the right time with kind of at the when it was down, you know, more than 20 percent. I'm not used to seeing a potentially friendly relationship between Elliot and the target companies it targets. Yeah, exactly. Good point. But maybe it's working in this particular case. Matt, thanks so much for joining us. Appreciate it. Matt Hendrickson.

20:30He's a senior med tech analyst, Bloomberg Intelligence. He of the questionable commuting strategy. We'll discuss that a little later. What would you do if you were him? I'll train, dude. I mean, I live in New Jersey for that reason only. Is that New Jersey Transit or is that another one? Yeah, but he lives in Ridgeville, which is beat for no rail service. You got to go to Secaucus. You're kind of almost supporting my thesis there. Yeah, but you don't come into the city. I mean, there's a river there. The problem is with the driving into Midtown. Yes. You go to Secaucus, you hop on a train, you're in.

21:00And then you're done. Drive to Secaucus. No. Or I do my 530 commute, too. Stay with us. More from Bloomberg Intelligence coming up after this. I'm Barry Ritholtz, inviting you to join me for the Masters in Business podcast. Every week, we bring you fascinating conversations with the people who shape markets, investing, and business. CEOs, fund managers, billionaires, Nobel laureates, traders, analysts, economists, everybody that affects what's going on in the market, whether you own stocks, bonds, real estate, commodities, crypto, you really need to hear these conversations. Sometimes it's behaviorists like Dick Thaler or Bob Schiller.

21:46Sometimes it's fund managers like Peter Lynch, Bill Miller, Ray Dalio. Sometimes it's authors, Michael Lewis, author of The Big Short and Moneyball. Regardless of the conversation, these are the folks that move markets each week. That's the Masters in Business podcast with me, Barry Ritholtz. Listen on Apple, Spotify or wherever you get your podcasts.

22:13you're listening to the bloomberg intelligence podcast catch us live weekdays at 10 a.m eastern on apple carplay and android auto with the bloomberg business app listen on demand wherever you get your podcasts or watch us live on youtube amher sports that's solomon they got the solomon best buy company right best bindings in the world i think i've had i've been skied on solomon bindings for like 40 years uh but they have lots of other stuff wilson sports and all that kind of stuff they had some pretty good numbers today i mean you know raising their guidance for the third time this year so i don't know the consumer seems i think in the k-shaped economy they serve the upper leg upper part of the k all right that's the place to be abigail gilmartin joins us here she is the footwear and athleisure analyst i don't know what athleisure is uh for bloomberg intelligence she's a proud spider university of richmond spider oh that's how i didn't know that that was the yes it is it's very unique isn't it i can't wait to see what that t-shirt looks like Oh, it's a big spider.

23:08Yeah, we'll get you. We'll get one for you. I got my 40th anniversary at the University of Richmond coming up this year. Are you going to go? Damn right. I am going. I might actually join the committee to force me to kind of go. So I'm on the committee. I'm in charge. I'll be dialing for dollars, getting people to come. And Abigail, she's a spider. So talk to us about AMER Sports here. I don't think a lot of people know them too well. Yeah, no, because the brands underneath it is Arcteryx, which is their outdoor performance brand, as well as solomon and wilson are their three biggest so i think today was a big day for them they did really well um you know sales up 30 broad-based strength across regions across channels and across brands i think the key thing people are looking for was china um arcteryx recently had some controversy in china with a fireworks display in the himalayas that a what uh fireworks display displayed fireworks in the Himalayas um Arcterics for set off fireworks exactly it was definitely a misstep for an outdoor brand that's really focused on sustainability and there was definitely some concern that there would be a little backlash in China there's definitely a lot of people upset about it and they were fined by the Chinese government and working to restore the ecology there but greater China was up 47 percent momentum is continuing into 4q so i think that was really a big takeaway um just quelling investors concerns about potential backlash in china especially because they're the number one outdoor sports brand in china or tarix so i had no idea that they have such strong brands i mean amer sports on its own is is kind of it doesn't it's not memorable the name the parent company name right but the brands of course are solomon arcteric so wilson as you mentioned what does the tariff picture look like for this company?

24:55Yeah, I think it's very similar to most of the other companies. I think for them, what benefits them is their premium positioning. They're able to raise prices and they're not seeing any backlash from consumers or pullback. They're still seeing very strong full price sell through. So they're able to offset some of those tariff costs with that, which I think is really helping. And we're seeing that with a lot of more of the premium brands are able to kind of navigate through the tariffs since our consumers are willing to pay a little more. Upper K of the K-shaped economy. I guess. I know. That's, I guess, where you want to be there.

25:29Talk to us about the footwear market here. I think, you know, Nike, Adidas, all that kind of stuff. What's going on there? Yeah, I think, you know, we're in store for a very interesting holiday season. I think that we're going to continue to see the premium brands continue to do well. On Holdings recently just reported and did phenomenal. And they also said they're not seeing any backlash on raised prices. And they'll continue to do, you know, limited discounting through the holidays. So we may see some differences between the two companies. But we just had our recent BI survey and Nike continues to lead.

26:05I think there's been concerns over Nike, but they still are the major shareholder and still the favorite brand of millennials, Gen Z's, everyone for the holidays. So they should continue to do well, too. What is Amerisports distribution strategy? Do they have a DTC offering or are they going through third-party retailers? Yeah, that's a great question. So it's a little different for each brand. For Arcteryx, they're leaning a lot more into DTC. They've changed their distribution strategy from basically 80 % wholesale to 80 % DTC over the last three years. And they're really focusing on growing their store base because I think not a lot of people know about Arcteryx.

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26:42It's really going to help the brand awareness. So even in the U.S., they're looking to double their store count by 2030. So that's that. Salomon continues to be wholesale, especially for footwear. We're seeing this holiday season. Consumers strapped for cash. They're wanting to go into the stores and try on their shoes and make sure it's the right fit and buy them versus, you know, buy five pairs and return them. So the wholesale distribution for Salomon is really key. And they're in a lot of key premium partners, I would say. and, you know, the running specialty stores as well. I mean, I'm looking at your report here, research report on the sneaker business.

27:20I didn't know there were so many shoe manufacturers. I mean, Nike's the dominant one, as you said, but there's like 14 in your survey here. Yeah, yeah. That's a competitive marketplace. Definitely. It's getting even more competitive as consumers with AI, technology, you know, there's just such more of a breadth of discovery. So that's where product is really coming into play this holiday season, I think, you know, innovation, product and style. Abigail, if there's one thing to be worried about when it comes to Amerisports, what would it be? I mean, what's an area that they're not executing on?

27:55So I think the China thing was the one uncertainty for this quarter that we were definitely, it could have gone either way. So that would be the biggest thing. But honestly, they're executing on most of their things. Their biggest drivers are DTC, women's, and China. And all of those were up double digits and more. And they're really gaining share in women's, which I think is a big new opportunity for them as more women join the outdoor market. All right. Which have you purchased in the last 12 months sneaker brands for baby boomers? Skechers. Yeah. What? What? Skechers. Skechers continues to win.

28:31How? Honestly, they're so comfortable. They're like, the price point, the quality. I know, I know, I know, I know. But you'd be surprised. It's not something that they market out there that they put out there. No. They're the third largest footwear brand globally. Really? Yeah, I think right behind Adidas. Next, you're going to tell me that, you know, the boomers are using the shoes with the little wheel in the back. No, the wheelies. Yeah, no, they're doing the step-ins. You don't even have to bend down for your shoelace. That's it. That's what I think it is. Okay, I think you're right. All right.

29:02I mean, yeah. There you go. I mean, the kids, the Gen Z, the millennials, they're still in that Nike brand. Yeah. That Nike brand still, and Adidas. Or Hoka's, right? Hoka and On are gaining, but they're still small. And I think people don't realize that just because there's been such a big boom. They're still very West Coast, East Coast oriented. They still have a lot more room to grow brand awareness in the US, especially in the middle of America. So yeah, Nike continue. And they're higher price points, right? Not everyone can afford them. This is the Bloomberg Intelligence Podcast. Available on Apple, Spotify, and anywhere else you get your podcasts.

29:41Listen live each weekday, 10 a.m. to noon Eastern on Bloomberg.com, the iHeartRadio app, TuneIn, and the Bloomberg Business app. You can also watch us live every weekday on YouTube and always on the Bloomberg Terminal.

30:00This is Caroline Hyde. And I'm Ed Ludlow, inviting you to join us for Bloomberg Tech, a daily podcast focusing exclusively on technology, innovation and the future of business. Every weekday, we bring you the top headlines from the world's biggest tech companies. From finance to defence, AI to entertainment and from startups to the magnificent seven. We highlight the latest stories of the people and companies pushing the tech sector to new frontiers and the politics that shape global tech markets. We do this all every weekday, then bring you the most important conversations and analysis in our podcast.

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From the publisher

Watch Scarlet and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.

Bloomberg Intelligence hosted by Paul Sweeney and Scarlet Fu

-Mandeep Singh, Global Tech Research Head at Bloomberg Intelligence, discusses top tech stories. Microsoft Corp. and Nvidia Corp. are committing to invest up to a combined $15 billion in Anthropic PBC, in a move that ties the AI developer closer to two of the biggest backers for its rival OpenAI. 

-Drew Reading, Bloomberg Intelligence U.S Homebuilding Analyst, recaps Home Depot earnings. Home Depot cut its full-year earnings guidance, warning that some unsteady consumers are hitting the pause button on big-ticket home purchases. The company expects adjusted earnings per share to decline from a year ago, citing the overall weakness in the housing market and a lack of storms that hampered demand in certain categories.

-Matt Henriksson, Bloomberg Intelligence Senior Medtech Analyst, recaps Medtronic earnings. The medical device maker lifted the bottom end of its range for adjusted profit forecast for the year. The company also boosted its organic revenue outlook following better-than-expected results in the second quarter. 

-Abigail Gilmartin, Bloomberg Intelligence Athleisure and Footwear Analyst, recaps Amer Sports earnings. Amer Sports Inc. raised its full-year guidance for the third time this year after strong demand for its Salomon footwear drove quarterly sales to a record. Sales growth at the group’s two other units — including the Technical Apparel segment and the Ball & Racquet Sports unit — also surpassed expectations. As a result, overall group sales also hit a new high.

 

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