Broadcom, Apple Expand Custom Chip Partnership

6 Jul 2026 · 44 min · 29 chapters

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In short

Bloomberg Tech focuses on AI-driven tech and markets, plus major corporate and defense moves. Topic 1: Broadcom and Apple expand a custom-chip partnership through 2031. Guest Mark Gurman (Bloomberg consumer tech/Apple editor) claims the deal is tied to an AI server ASIC (“Baltra” within Apple), replacing Apple’s current M2-based intelligence servers with an M5 Ultra-derived chip expected next year, with 4x GPU/CPU performance. Gurman also notes Broadcom previously made iPhone-era and Wi‑Fi/Bluetooth chips, but Apple moved to its own N1; Broadcom is “coming back” for AI/server use. Topic 2: SK Hynix begins marketing a US ADR listing targeting about $28B; Baylor Lipscholz (IPO coverage) highlights demand indications (~$7B), ADR share fungibility limits (convert ADRs to Korean shares, not vice versa), and potential US investor access/inclusion. Topic 3: Microsoft Xbox “reset” cuts ~3,200 jobs and divests studios; Jason Schreier (video games) links it to weak exclusive software/hardware synergy and Game Pass plateauing. Topic 4: Runway CEO Christabel Valenzuela discusses $300M global expansion (London, Tokyo, Paris) and AI adoption in media workflows. Topic 5: Defense tech arms race ($2T) and Ondas acquiring Design for ~$875.8M; Jerry Doyle and CEO Eric Brock discuss drones/AI, localization, and scaling.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Broadcom and Apple's Partnership

0:00 to 0:22

Discussing the significance of Broadcom's chip deal with Apple.

“With the highest number of young STEM graduates per capita in the EU, Ireland has the people and skills your company needs to succeed here.”

Broadcom and Apple's Partnership

2:20 to 4:13

Discussing the significance of Broadcom's chip deal with Apple.

“Semiconductor's high today as investors return to the AI trade after last week's sell-off, betting the spending cycle still has legs.”

SK Hynix's US Listing

4:13 to 8:20

Overview of SK Hynix's IPO and its implications for investors.

“So on the Broadcom side, investors saying this is a big deal for them.”

Market Analysis and Future Prospects

8:20 to 14:00

Analyzing market trends and the potential future of semiconductor investments.

“Despite chipmakers rallying hard, Morgan Stanley's Mike Wilson says the AI trade is entering a new phase with investors potentially rotating out of those stocks and into hyperscalers.”

Market Overview and Investor Sentiment

14:00 to 14:21

Discussing the sustainability of record profits and investor caution.

“And investors seem to be kind of interpolating these record profits into the foreseeable future that may not ultimately prove sustainable.”

Microsoft's Job Cuts Announcement

14:21 to 14:39

Overview of Microsoft's job cuts and studio closures in the gaming sector.

“Now, coming up, Microsoft's Xbox slashes jobs and cuts studios.”

Diving into Microsoft's Xbox Overhaul

14:39 to 15:03

Analyzing the implications of Microsoft's Xbox restructuring and job cuts.

Xbox's Job Cuts and Studio Divestments

15:03 to 15:21

Details on Xbox's staff reductions and studio changes amid business challenges.

“Bloomberg's Jason Schreier, who leads our video games industry coverage, is with us.”

The State of Xbox and Its Competition

15:21 to 16:01

Examining Xbox's struggles in hardware and software compared to competitors.

“Asha Sharma calls it a reset where she is restructuring the entire organization in hopes of returning to growth in the immediate future.”

PlayStation's Shift to Digital-Only Model

16:01 to 17:54

Discussion on PlayStation's decision to eliminate disk drives and its implications.

“I'm a console gamer, as you know, but not an Xbox gamer.”
Show all 29 chapters

Upcoming Guest and Topics

17:54 to 18:15

Preview of the next guest and upcoming discussions on global expansion.

“And luckily, Bloomberg's Jason Schreier will be back tomorrow.”

Runway's Global Expansion Strategy

20:28 to 22:44

Runway CEO discusses international growth and new hubs.

“The AI video company is opening new hubs in London, Tokyo, and Paris with plans to invest nearly$300 million over the next few years as it scales its business and also its AI research.”

AI's Role in Content Creation

22:44 to 24:32

Exploring how AI is being integrated into the content creation process.

“You know, for want of a blanket expression.”

Runway's Funding and Future Plans

24:32 to 25:19

Insights into Runway's funding rounds and future financial strategies.

“Some of them don't involve equity at all.”

Previewing an Upcoming Guest on ETF Markets

25:19 to 25:50

Introducing upcoming guest Lauren Cassidy to discuss ETFs and founder trades.

“Something we talked about in private late stage markets where you make a bet on founders.”

Chip Market Dynamics and Future Prospects

25:50 to 28:00

Analyzing chip stock performance and future market expectations.

“Nasdaq 100 up one and a half percent, but it's the rebound in chip stocks that's our top story right now.”

Long-Term Prospects of Chip Stocks

28:00 to 28:32

Discussion on the current state and future potential of chip stocks.

“And we think these are very long-lived assets.”

Tracking Founders and Investment Strategy

28:32 to 29:47

Exploration of investment strategies focusing on founder-led companies.

“We're just going to go through the transition period first, but we're very positive long term.”

Elon Musk and SpaceX's Vertical Integration

29:47 to 31:04

Insight into Elon Musk's strategies for SpaceX and its vertical integration.

“So the Founders 100 ETF, ticker FFF, invests in 100 of the 200 largest companies that are founder-led that are listed on the U.S.”

AI's Impact on the Economy

31:04 to 31:53

Examination of how AI investments influence employment and economic growth.

“So Twitter really provides the insights in real time that he can feed and can add to insights and intelligence.”

Transitioning to Defense Tech

31:53 to 32:49

Introduction to advancements in defense technology and new developments.

“We just have about a minute left, but you have this sort of unwavering belief that in the end, AI is going to revolutionize the US economy and the global economy.”

Transitioning to Defense Tech

32:51 to 35:05

Introduction to advancements in defense technology and new developments.

“First up, prosecutors in Singapore have filed new charges against the key suspect in a money laundering case tied to the alleged transfer of NVIDIA chips to China.”

The $2 Trillion Arms Race

35:43 to 36:57

Discussion on the escalating race for new battlefield technologies.

“Start your day with Bloomberg Daybreak, the podcast with a global view on the stories that matter.”

U.S. vs. China in Defense Tech

36:57 to 39:00

Comparison of U.S. and China approaches to military AI development.

“Those are things like hypersonic weapons.”

Ondas Acquisition and Market Strategy

39:00 to 42:01

Insights on Ondas's acquisition strategy and market positioning.

“Sticking with advancing defense tech in a case study, Ondas, which develops drones and secure wireless communications, has agreed to buy autonomous aircraft maker design technologies.”

The Future of Defense and Supply Chain

42:01 to 45:31

Discussing the importance of localizing the supply chain for defense industries in the U.S. and the impact of international competition.

“and bringing to the u.s have to be supported with u.s supply chain have to be sold the services sustained by u.s citizens the same thing's happening europe right we've got we're making Europe great again.”

Overview of Upcoming Topics

45:31 to 45:46

Previewing the next segments focused on SK Hynix and the Apple-Broadcom partnership.

“Coming up, we're going to have more details on SK Hynix's U.S.”

Apple's Capital Expenditure Increase

45:46 to 48:08

Anirag Rana discusses Apple's need to increase capital expenditures for AI features and custom chip development.

“Let's get back to Broadcom and Apple's partnership.”

Reddit's AI Combat Strategies

48:08 to 49:24

Exploring Reddit's efforts to counteract AI-generated content and the implications for user experience.

“Well, it's not exactly Terminator 2, but Reddit is using AI to fight AI.”
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Transcript

Automatic transcript. May contain errors.

0:00With the highest number of young STEM graduates per capita in the EU, Ireland has the people and skills your company needs to succeed here. IDA Ireland, the National Investment Development Agency, can help you find and nurture the people you need to internationalise and thrive. Our talent is just one of the extraordinary benefits Ireland has to offer. Learn more at idaireland.com. Invest in extraordinary.

0:30So there's a lot of noise about AI, but time's too tight for more promises. So let's talk about results. At IBM, we work with our employees to integrate technology right into the systems they need. Now, a global workforce of 300 ,000 can use AI to fill their HR questions, resolving 94 % of common questions. Not noise. Proof of how we can help companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business. IBM. At Venture Global, we think about what can be done, not what's usually done. Through innovation, Venture Global is not only building some of the largest energy facilities in the world right here in the United States, but delivering American energy at a fraction of the cost and a fraction of the time.

1:19So while others are busy talking, we're busy building. That's Venture Global. That's unstoppable energy.

1:32Bloomberg Audio Studios. Podcasts, radio, news.

1:43Bloomberg Tech is live from the heart of Silicon Valley with Ed Ludlow in San Francisco.

1:52Ed Ludlow:This is Bloomberg Tech coming up. Apple bets big on Broadcom for the future, expanding its custom chip partnership through 2031. Plus, Microsoft eyes a massive reorganization of its Xbox unit with plans to eliminate 20 % of its staff over the next year. And SK Hynix begins marketing its US listing with plans to sell roughly$28 billion in American depository receipts. From New York City this week, welcome to Bloomberg Tech. This is what markets look like. Chip stocks are rebounding. Semiconductor's high today as investors return to the AI trade after last week's sell-off, betting the spending cycle still has legs.

2:30Ed Ludlow:The Philadelphia Semiconductor Index is being led by Broadcom, one of the biggest points contributors. But by the way, AMD has really accelerated into the session, up almost 9 % or so. Our top story is Broadcom. Broadcom isn't just leading the rally. It's also at the center of the biggest news item. The stock is higher after announcing a new agreement with Apple that extends the partnership through 2031. Broadcom will develop custom chips for multiple generations of Apple products. Bloomberg's consumer tech and Apple managing editor Mark Gurman also here in New York City. Super interesting. There is a historic relationship with Apple and Broadcom we can get to.

3:08Ed Ludlow:To me, reading your report, this might be AI server related. What do we think multiple generations of products means? You know, when partners to Apple put out these press releases, they're as vague as possible. They're not going to come out and say what it is. But what I'm telling you is that this is specifically for a new server chip that Apple is developing. They're using some Broadcom technology. This is called ASIC chips. And ASIC chip, silicon, is single-purpose silicon, right? You're not going to need that for anything really other than a singular functionality, which is processing for AI.

3:41And so they're going to be rolling out this chip as early as next year. It's called Baltra within Apple. It's their first server-specific chip. Right now for the Apple intelligence servers, they use M2 processors. Those were made for Macs. This is going to be a version of the M5 Ultra, which is going to be their most powerful chip ever. But this is going to have 4x that performance on the GPU and on the CPU side. This is going to have some Broadcom technology in there.

4:09Ed Ludlow:You heard it first here on Bloomberg Tech. The stock's like up 4%. At one point, it was up 6 % and on track for its best day since February. So on the Broadcom side, investors saying this is a big deal for them. What you were just describing, we're probably most familiar with in the context of the TPU, Google's TPU. That's exactly right. They use similar tech. So the history is that Broadcom had a part in the handset on the iPhone side. Is there anything that we know about broadening this relationship to devices away from the server? Yeah, this is super exciting for Broadcom and Broadcom investors.

4:39Obviously, you're seeing the stock bump that you mentioned because Broadcom had been designing combined Wi-Fi plus Bluetooth chips for Apple for a number of years. They've been designed out of the new generations of Apple products. Right now, Apple has their own N1 chip. That's right. They do Wi-Fi plus Bluetooth themselves now in a lot of the new iPhones, Macs, and iPads. Broadcom had been pushed out. Now, they're coming back in for AI and for server purposes.

5:05Ed Ludlow:Bloomberg's Mark Gurman, who leads our coverage of consumer tech and all things Apple. Thank you very much indeed. Today's big number,$28 billion. That's the anticipated value of SK Hynix's US listing, according to a filing with the SEC. The South Korean memory chipmaker is looking to sell American depository receipts, representing almost 18 million common shares as it kicks off the formal marketing process for its US debut. For more, Bloomberg's Baylor Lipscholz, who leads our coverage of IPOs, is here. This is a big one, right? This would be the biggest share sale by a foreign entity in the U.S.

5:38Ed Ludlow:But we have the filing hit this morning. Bring us up to speed on what we need to know. Yeah, the main things to keep in mind, there is indications of interest for about$7 billion of that demand. So seven out of 28 already being potentially allocated to the likes of Koha 2 and others who have, again, kind of propped this up from a cornerstone perspective. Another thing that investors were closely watching was the fungibility of these ADRs or ADSs. What that really means is can you exchange the South Korean listed shares for ADRs and vice versa? As of now, our understanding is that you can take these ADRs and convert them into South Korean shares, but not vice versa.

6:13The reason that matters, that's exactly what Taiwan Semi has done. That's why TSM shares that trade here in the U.S. trade at such a large premium relative to their Asian listed shares. So certainly something to keep an eye on as we get underway. way a big presentation at 1.30 p.m. New York time is something all investors are going to be tuned into since that's the only real time SK Hynix is going to market this deal.

6:35Ed Ludlow:This is on the one hand about cash, right? SK Hynix has a really strong position in the high bandwidth memory market. It needs cash to expand capacity. But as you and the team wrote about on July 5th, a must read story, there's more to this listing than that. Access to U.S. investors, bridging the valuation just run with it. No, exactly. I was going to say, this is all kind of$28 billion will help fund those expansions, fund those projects in South Korea. But this is about being able to open up the deepest pool of capital here in the U.S. So investors who don't want to trade overnight or simply don't have the ability in their mandate to invest in emerging market companies, this allows them to trade here in the U.S.

7:15So you're looking at potentially down the line inclusion in the NASDAQ 100. Obviously, retail investor appetite will probably be through the roof just given what we've seen with Micron and other companies. And you're kind of bread and butter investors, those long only managers who aren't able to invest outside of the US now will have another company to play as it relates to this memory boom.

7:35Ed Ludlow:That bit I find fascinating, like the enthusiasm of the market. I don't know that I've recovered yet from the SpaceX IPO. You know, like that week that I was here with you in New York City, the story around the retail allocation, investors trying to understand the AI story for a space and rocket company. Do you get any sense yet about how U.S. investors feel about SK Hynix? It's a pure play. And they love Micron for the exact same reason. Obviously, this is potentially a debate we have two, three, four years from now. Is this still a cyclical business or is this, in fact, a revolutionary change where we are not going to be talking about the cyclicality of semiconductors?

8:11But when you talk to U.S. investors, there's excitement to have exposure to yet another company.

8:16Ed Ludlow:Bloomberg's beta lip shots will be here all week on this one. Thank you very much. Despite chipmakers rallying hard, Morgan Stanley's Mike Wilson says the AI trade is entering a new phase with investors potentially rotating out of those stocks and into hyperscalers. I expect the hyperscalers now to stabilize and the semiconductor stocks are going to correct. That's a good development. That doesn't mean the capex cycle is over, but that ebbing and flowing between the two is a natural kind of governing factor because you can't have this divergence continue. It's unstable. 30 % correction in these stocks is, I mean, well within possibility.

8:53Ed Ludlow:Let's bring in Janet Murray, head of market analysis at RBC Brewing Dolphin, who says the recent pullback in semiconductor stocks looks more like a healthy consolidation after an outstanding rally than the start of a broad reversal. And here we are after the long weekend and U.S. holiday and chip stocks are rebounding again. Do you feel like you got that one right? Hi, Ed. Thanks for having me. I guess it's just the fundamentals haven't changed. It's the demand that is far outstripping supply at the moment. So I guess my guess from time to time will be spooked by various news. I think last week by Meta entering the cloud computing arena.

9:35But I think the fundamentals remain very strong. And that's why we keep seeing investors buying the deep after some consolidation.

9:45Ed Ludlow:The Morgan Stanley view of rotation specifically out of chip stocks and into hyperscalers, it's kind of an extension of something we've been talking about on the show for a while, the difference between capital expenditure deployers and capital expenditure recipients, right? How do you view the argument that MS is making? Well, I guess, first of all, it's right for investors to worry about hyperscalers, lower cash flow these days. It's quarterly free cash flows have absolutely plunged, whereas it has gone to the team makers. And that's reflected in their share price performance. But on the other hand, I think investors hopefully want to see that one day these investments will come into fruition.

10:30It's too early to tell. But we already have seen sort of productivity improvement across various industries. And I think hyperscalers, they are poised to actually benefit from the increased demand from cloud computing and various services they provide to various corporates. So I guess the attractive point about hyperscalers is that they have really sold off. Their valuations are now trading in most of them are in the low 20s and some even below 20s. So I guess, you know, they have very strong core business models anyway. So I think it's right for them to gain further attention going forward.

11:09Ed Ludlow:Is CapEx still the main figure to watch indefinitely at this point? I think near-term sentiment will be very much driven by CapEx because we have the upcoming earnings season and I think investors will continue to look at are they going to keep spending at this sustainable pace? Any sort of pullback or even just slowing down a little bit will potentially cause some wobble in the cheap makers. Although I wouldn't see this as a reversal of that secular trend, I would still view this as a very strong trend in demand. So any sort of pullback will present buying opportunities as we have seen over the past couple of years.

11:49Ed Ludlow:Janet, have you been able to identify any link between what's happening in AI on the infrastructure side, the data center build out, and what you see in US economic data? In other words, all this stuff's happening. Things getting built, money being spent. Who's benefiting from that in the real economy? So directly, we have already seen that boosting US real GDP. Capac spend on AI has already been a very strong driver of GDP growth. And secondly, I think, as I mentioned, there has been already some productivity improvement. You can see that the US economy is doing well, whereas actually there's no longer as many jobs needed.

12:32We have seen that happening. So that is a reflection of better productivity. So I guess there's also this wealth effect. This AI trade is certainly pushing US stock markets to record highs and that wealth effect is certainly helping with consumer spending, which is translating into real growth.

12:50Ed Ludlow:Finally, at the end of this week, as Bailey was outlining, SK Hynix will list shares in the US. a pure play memory name. There is Micron and there is Samsung. What do you expect that to do for markets? And what kind of, from your desk at least, what kind of appetite do you think there is for investors to get more access to SK? Well, I will be very excited to see the market's impact. I would presume there will be a huge appetite because there's just insensurable demand for memory makers. And given this is a pure play and wasn't accessible by US investors before, And it is basically the leading memory chip maker, more so than Micron, actually.

13:32So it will be interesting if that would divert some of the demand for stocks from Micron. And I suppose, again, the debate over whether this is cyclical or secular will continue. And I would say on that front, I think the demand is very strong for sure. But obviously, Micron, for example, these memory chain makers, they are generating record profits at this point in time. And investors seem to be kind of interpolating these record profits into the foreseeable future that may not ultimately prove sustainable. So the demand could be very strong, but maybe not so sustainable at these kind of rates for many years to come.

14:14So we have to be a little bit more cautious.

14:17Ed Ludlow:Janet Miri of RBC Brewing Dolphin, back on Bloomberg Tech. Thank you very much indeed. Now, coming up, Microsoft's Xbox slashes jobs and cuts studios. We're going to have the details of what is a massive overhaul next. This is what shares of Microsoft are doing, right? When the news broke, there was this initial big move low, around 2 % decline. We're down just a touch above 1%. We're going to get all the details next. This is Bloomberg Tech.

14:51Ed Ludlow:Shares of Microsoft sliding down about a percentage point this morning after the Xbox parent announced a major overhaul of its video game unit, including cutting nearly 20 % of staff and divesting its development studios. Bloomberg's Jason Schreier, who leads our video games industry coverage, is with us. Let's start with everything we know, where the impact is in terms of headcount, the studios that will be impacted, and also, like, why Xbox is doing this. top line is Xbox is laying off 3 ,200 staff or I should say cutting 3 ,200 jobs 1 ,600 a day and then another 1 ,600 in the coming fiscal year that second number also includes divestments from four studios with a fifth one plan two of them will be sold sold off to undisclosed buyers and two of them are going to go independent and this is all essentially happening because as new Xbox CEO Asha Sharma has been saying the business is in a bad place.

15:49Asha Sharma calls it a reset where she is restructuring the entire organization in hopes of returning to growth in the immediate future.

15:58Ed Ludlow:Jason, do we have a sense of like where the pain points are? I'm a console gamer, as you know, but not an Xbox gamer. I do use Xbox cloud gaming, you know, an Xbox game pass, right? Like is the failure in the software side and that they just haven't done well with hit titles or in the hardware space, consumer technology is just a difficult place to be right now? It's both. And the two are linked because the way you sell hardware in this business is by making great software for it and ideally keeping it exclusive to that hardware. That's what works for Nintendo with their Switch. And that's what works for Sony with their PlayStation.

16:35Microsoft has not been able to pull that off over the last decade. And so their hardware has fallen behind. They have been investing a lot, including, of course, buying Activision Blizzard for$69 billion in the games industry and making content for what they call Xbox Game Pass, their subscription service, basically Netflix for gaming. But that has not panned out. It has not grown. It has actually plateaued.

16:57Ed Ludlow:Jason, we're showing the other piece that's out today, the tech in depth, about how PlayStation on the console side is giving up on the hard disk. I have a PlayStation 5 that doesn't have a disk drive at all. what is the attitude of the consumer right now to gaming like where do we find ourselves in the cycle yeah so playstation they're saying we are going in terms of software we are going digital only starting in 2028 and the reason they're doing that is because they looked at a spreadsheet they looked at their data and they saw that the majority of purchases on playstation are digital the majority of purchases across the entire games industry are digital and so they are ditching the disk, which has been extraordinarily controversial.

17:37A lot of people are pointing out the problems with that strategy and how many issues it will cause for preservation, for collection, for costs, a lot of potential issues there, but they are doing it in reaction to the market mostly moving

17:51Ed Ludlow:to digital purchases. There is just so much more to discuss. And luckily, Bloomberg's Jason Schreier will be back tomorrow. Tune in tomorrow for a live Q &A with Jason and myself. It's going to be on Bloomberg.com starting at 1 p.m. Eastern. And we will go back through the Xbox story, but so many others that he's broken of late as well. Now, coming up in the show, we're going to speak with runway CEO, Chris DeBau Valenzuela, as the company ramps up its global expansion. There are new hubs in Tokyo, London, and in Paris. This is Bloomberg Tech.

18:27With the highest number of young STEM graduates per capita in the EU, Ireland has the people and skills your company needs to succeed here. IDA Ireland, the National Investment Development Agency, can help you find and nurture the people you need to internationalise and thrive. Our talent is just one of the extraordinary benefits Ireland has to offer. Learn more at IDAireland.com. Invest in extraordinary. Support for the show comes from Public.com. If you're actively involved in your portfolio, you probably catch yourself repeating the same actions. Buying the dip, manually sweeping idle cash, putting on a hedge.

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20:27Ed Ludlow:Runway is going global. The AI video company is opening new hubs in London, Tokyo, and Paris with plans to invest nearly$300 million over the next few years as it scales its business and also its AI research. Joining us now is Runway co-founder and CEO, Christabel Valenzuela. So I think there's a clear link here from where your priority markets are and where you're growing fastest and where you've opened up these hubs. Explain that. Yeah, I think it's a version of the same, to be honest. We're growing really fast, of course, in the US. That's our biggest market. But we see natural expansions happening both in Asia.

21:03So a couple months ago, we announced Japan and our office there and our presence there. I've been spending a lot of time in the region and our growth there is consistent. So we want to make sure we have more time and more people just in that region. And more recently, we opened up two European hubs. We announced London, London and Paris that we're announcing today. Both of them are on the heels of just growing the markets and are being close to our customers. Europe is our second largest market and Japan is our third. We're also making inroads in Latin America. So Brazil will start becoming also a hub and, of course, Mexico.

21:40And so for us, it's more about making sure we're close to our customers. We're close to how we're serving them and then talent. Talent these days is broadly everywhere. So we need to be also everywhere to hire the best people we can.

21:52Ed Ludlow:That$300 million commitment, how much of it really is talent, the cost of talent? A big chunk of it is talent, specifically research. As you know, researchers are expensive and talent is expensive. And so people is what makes this company really special. And a lot of it is definitely dedicated towards not only growing our research team, but our go-to-market team. In Japan, it's kind of interesting because we've grown a lot there. And traditionally, everyone will tell you that in Japan, you need to have a commercial team, a business team, just to be able to sell one contract. And that hasn't been the case for us.

22:26We actually have been able to sell into Japanese enterprises and Asia with no commercial presence whatsoever. And so really for us is the ability to double down and make sure we can sell more by having great teams and great people there. And now we're kind of putting time and effort and money into that.

22:42Ed Ludlow:The debate facing, I was going to say Hollywood, but industry at large right now, has been, you know, what will the impact of AI be on content creation? You know, for want of a blanket expression. How much has that shifted, Cristobal, to not whether they should, but how they should use the technology? Well, I think the question of, like, will AI ever be useful in creating content in Hollywood, it was really a question two years ago at the most. I think these days you could assume, and it's fairly common to assume, that every company, every media, every studio is using AI somehow. I mean, we work with all of them.

23:20So we can tell you from the inside that that's actually the case. And so companies are seeing significant impact in their business by using the technology that models themselves to make content you just couldn't do before. And we have countless cases of, I don't know, the BBC using it to create content you just couldn't do before. or studios using it to create storyboards or art directions or edits of things. And so for us, that's kind of like resolved already. You know, Hollywood and media has been all over and has finally fully adopted AI. We now need to grow really outside of that.

23:56Ed Ludlow:On the studio side, the Lionsgate relationship is really interesting, right? That you're co-developing on projects, but they took an equity stake. Correct. Why? But also, is that something you feel like you could replicate with other studios? Yeah, we're replicating it related with other studios. Again, if you're a great technology partner to a lot of studios, what you're bringing to the table is the ability for the studios to create content you couldn't do before. And LiveSgate was one of the first and the most vocal proponents of this. But really, we're working with a lot more studios and companies with similar models.

24:33Some of them don't involve equity at all. It's more about partnerships and our ability to integrate our products into the way they work. And there's so much great AP. There's so much great content out there that needs to be made somehow. And so if you can help them make it, they just want to partner with you. And that's kind of what we've done to make sure that hopefully we'll get to see more interesting stories out there.

24:55Ed Ludlow:Cristobal, just very quickly, where is Runway in its efforts to raise money, need to raise money to fund all of this? uh we've we've raised uh almost like every 10 to 12 months and so we're pretty much probably going to go into that trajectory we closed our series e uh on late last year so december of last year um so hopefully later this year we'll announce something christopher valenzuela runway ceo expanding outside of its top market the u.s to europe and asia through paris london and tokyo thank you very much indeed now coming up is a ai a path to prosperity and jobs chief investment officer Lauren Cassidy of Founders 100 ETF is going to join us to explain why she's optimistic and why in the ETF space there's a way of tracking the founder trade.

25:42Ed Ludlow:Something we talked about in private late stage markets where you make a bet on founders. You can do it in public markets too, she'd argue. This is what markets look like. Nasdaq 100 up one and a half percent, but it's the rebound in chip stocks that's our top story right now. A big part of it, Broadcom's deal with Apple, but there's other things out there. Bitcoin,$62 ,337 per token. It's halftime. I'm in New York City this week. There is a lot going on. Stay with us. This is Bloomberg Tech.

26:18Ed Ludlow:Welcome back to Bloomberg Tech. July 6th, 2026. This is what markets look like. And chips are the big story, really rebounding from a bit of a sell-off last week. There are Lots of reasons why we're going to get into them in a moment. MicroStrategy is down two tenths of a percent. It had been down a lot more. Basically, they're selling$260 million worth of Bitcoin. There's been this financing overhaul at the company because of the volatility in crypto assets. It's one of the most read stories on the Bloomberg. And it accounts somewhat for the trading in Bitcoin today. But all eyes on the SOX, the Philadelphia Semiconductor Index.

26:48Ed Ludlow:Off-session highs, but up around 4%. A big reason why, Broadcom, one of the biggest points gainers. It has extended an agreement with Apple for multiple generations of Apple products on custom silicon, ASICs. But Bloomberg's Mark Gurman, right at the top of the show, you heard it here first. It's all about an AI server chip. So we'll continue covering that as details emerge. It is all about chips today. And markets are arguing that AI is here to stay. AI infrastructure continues to expand. CapEx expected to overtake$1 trillion by 2030. And chips are expected to continue generating value through inference workloads.

27:24Ed Ludlow:Inference will be here for a long time. Chief Investment Officer Lauren Cassidy of Founders 100 ETF is with us on set. And this is part of your argument, right, that we've shifted to the inference phase. The point being, though, the inference phase is going to be here for a really long time. You still see value in the chip stocks for that reason. Yes, a tremendous amount of value. We're going to need chips for decades to come. They'll be used for training up front, but they can be used, to your point, for inference for decades. even the A100 servers that were created back into 2020 are still in use.

28:00And we think these are very long-lived assets.

28:03Ed Ludlow:Just to catch our audience up, the A100, again, an older generation of GPU or accelerator from NVIDIA. Some of the data points that you and your peers look to is the pricing on renting capacity through those older chips is like through the roof. Yes. And the latest generations of chips are really hard to get hold of. Exactly. What does that tell you? Yes, that we are still in the early innings and that we have a long road ahead of us. And it's going to over time create a tremendous amount of prosperity and jobs for our country. We're just going to go through the transition period first, but we're very positive long term.

28:38Ed Ludlow:There are lots of different themes and arguments here. So one of them is we were bound to see a sort of pullback in chip stocks eventually because of the dramatic performance over a longer time horizon. And Morgan Stanley and Mike Wilson are saying, well, actually, we think we'll see some rotation out of chip stocks and into hyperscalers because that's where the sort of AI economy is at. And then there's the idea, well, actually, there's a lot of potential upside. Memory is still tight. SK will list this Friday. Which is the dominant theme? Yes. So actually to extend that, we see a broadening from just not just the chips and the memory names and to the hyperscalers, but also to software names, to security names, observability.

29:20There's all different areas of AI. And we think that we're already seeing some broadening of participation in the tech complex. And we expect that trend to continue this year.

29:31Ed Ludlow:Okay, super interested in you, the firm, and the idea of tracking founders. Yes. On Bloomberg Tech, we have a lot of late-stage VCs that will say, even at that late-growth stage, We're backing companies where the intellectual capital is in the founder. You seem to be saying, like, actually, there's lots of different ways through the ETF market you could do the same. Exactly. So the Founders 100 ETF, ticker FFF, invests in 100 of the 200 largest companies that are founder-led that are listed on the U.S. exchanges. We really care a lot about fundamentals. So we look at strength of the balance sheet, quality of cash flows and earnings, as well as valuation and deciding each quarter the 100 founders that we want to own.

30:17Ed Ludlow:I'm also looking at SpaceX. You have a lot to say on SpaceX. Just to catch the audience up again,$161 a share, essentially. IPO'd at$135, opening trade was$150. What's that experience been like for the last few weeks? Yes. So, you know, as focusing on founders, Elon is one of the greatest founders of our generation. And we were day one buyers of SpaceX at 150 a share. We are very excited about what he's building. Our thesis is really vertical integration. So TerraFab, he's going to have his own chips and memory, not have to wait on Samsung, not face shortages or, you know, volatility in prices if he's providing them for himself.

30:59He's going to have Grok as his LLM. He'll have X as his expert network. So Twitter really provides the insights in real time that he can feed and can add to insights and intelligence. He then has Starlink for the communications globally, interterrestrially over time, and then also SpaceX to build it all in space. over time, we think that he's going to be the low-cost provider of data centers through orbit.

31:30Ed Ludlow:Orbital compute. Maybe a little bit more near term, but what's your five-year outlook for SpaceX? Yes. So we really think with no night, no clouds, and no NIMBY up in space that Elon Musk has a once-in-a-lifetime opportunity to put data centers there and really compete on price against the terrestrial players, including Amazon, Google, and Microsoft. We just have about a minute left, but you have this sort of unwavering belief that in the end, AI is going to revolutionize the US economy and the global economy. What is that founded on? We're already seeing early evidence that companies that are the heaviest investors in AI actually two years later have 10 % greater employee headcount.

32:18And that's led by entry-level workers. We've had a lot of fear in the early days that some of these initial layoffs that we see as right-sizing are going to be permanent, but we don't see that. Kevin Warsh just said a few days ago, who knew that the internet would bring a million and a half Uber jobs? We think there's all new industries that are going to be created from AI in the years ahead.

32:42Ed Ludlow:Founders 100 ETF, Chief Investment Officer Lauren Cassidy. Great to have you here in New York on Bloomberg Tech. There's more technical lines to go through. Let's get to Bloomberg's Yajira Anand, who's standing by. Yajira. Hi, Ed. Great to have you here in New York. But it's time now for Talking Tech. First up, prosecutors in Singapore have filed new charges against the key suspect in a money laundering case tied to the alleged transfer of NVIDIA chips to China. The suspect, a businessman born in China, pleaded not guilty. Prosecutors say he misled server manufacturers in order to obtain hardware.

33:14that may have included NVIDIA AI chips restricted under U.S. export controls. Plus, ByteDance and Alibaba are dialing back some AI companion features as China rolls out new regulations. The rules take effect later this month and are aimed at preventing users from becoming too emotionally attached to human-like chatbots. And a Samsung union leader who secured bonuses of up to$400 ,000 for some workers is now facing backlash. That's because employees in less profitable areas received much smaller payouts. So thousands of members have quit the union, weakening its bargaining power, while others are wearing black to work to show their discontent.

33:59Ed?

33:59Ed Ludlow:Thank you, Yuhaira. Now, coming up, countries are shelling out to develop and control the battlefield tech of the future. We're going to discuss the new$2 trillion arms race next. This is Bloomberg Tech.

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36:14Ed Ludlow:A$2 trillion race to develop new battlefield technology is underway. The spending spree echoes the Cold War buildup. But instead of nuclear stockpiles, think drones, AI and hypersonic weapons. Bloomberg's global defense editor, Jerry Doyle, wrote today's big take and joins us now. You know, the number is staggering in some sense. To others, you know, maybe that's what you'd expect. Take us inside the big take. What is the point that we're getting at at the top? Well, the point we're getting at, as much as you described in the intro, We're used to thinking of an arms race in these Cold War terms of building up enormous stockpiles of varied types and huge numbers of nuclear weapons.

36:56But we sort of moved past that to the point where there are new technologies that countries think could reshape the battlefield, could give them an insurmountable edge in whatever future combat looks like. And those are things like AI. Those are things like hypersonic weapons. Those are things like the militarization of space and drones. Some of these we've already seen in action. We've seen drones in heavy use, obviously, in Ukraine in the last four years. We saw them also surface quite a bit in the Iran war. We've seen hypersonics used in the Iran war and we even saw, and in Ukraine, and we even saw the USA that it had used AI to help plan its strike campaign against Iran.

37:40So some of these technologies are already in use, they're already surfacing, they might be in their, you know, sort of initial forms, but they're developing into things that the countries that can afford to get in the game think will be massive game changers.

37:55Ed Ludlow:There's been a lot of activity in private and in public markets, right? Lockheed even today buying ultramarine for almost three and a half billion dollars. That is out there, the legacy prime spending, buying different properties in the submarine space. What I think is interesting about your story as well is that unsurprisingly, it is the US and China that are the biggest spenders. Is there any difference in approach that they're taking to AI on the war field? Well, China has much closer links between the government and the private sphere. So there are undoubtedly a lot of investments and developments happening behind the scenes on the commercial side that immediately are able to be put into use on the government side.

38:40Whereas, of course, in the U.S., there's a lot more separation. Obviously, the military organizations like DARPA are trying to develop AI tools on their own. but there are massive companies doing this as well. And those developments don't always immediately make their way into the government's hands.

38:59Ed Ludlow:Bloomberg's Jerry Doyle with the big take. Thank you very much. Sticking with advancing defense tech in a case study, Ondas, which develops drones and secure wireless communications, has agreed to buy autonomous aircraft maker design technologies. The cash and stock deal, worth over$875 million, will turn Ondas into a full-service autonomous defense technology platform. Ondas chairman and CEO Eric Brock is with us. I think this is really interesting. The structure of the deal, the timing, the why. But essentially, what is it you've been able to acquire that you didn't have or that you couldn't have done yourself, Eric?

39:37It's a great question. And firstly, thank you for having me on the show. It is an important day for Ondas. So what we're seeing in terms of opportunity is that we're in the really the early innings of a massive adoption cycle around unmanned and autonomous systems. And this is after a long period of what I would call foundational work in terms of developing and maturing the tech stack. So the things you're seeing today in the battlefield were really started to be incubated well over a decade ago. And for Andas, the opportunity we're seeing in how this market's going to evolve is we think there's a tremendous number of really valuable and critical technology platforms being developed.

40:16However, we need to bring them to the market and scale. So that means we have to scale the supply chain, fuel support and services and sustainment, and essentially industrialize this industry. So with design, it was an amazing opportunity for us to really deepen the portfolio that we had been building previously, both through internal activities as well as acquisitions. So design for us is where across now we call persistent ISR. They bring to what is already a very powerful and existing counter drone portfolio at Ondas. But now we're having wide, wide capabilities. And we're just going to be delivering those now at scales and customers.

40:52Ed Ludlow:So that bit I'm interested in. You have drones, counter-drone systems, and the communications tech. Who is the customer? You just basically want to be a one-stop shop for the Pentagon, or it's more complex than that? Absolutely. So, clearly, the Department of War and the Combatant Commands and Armed Services branches of the United States are critical customers for us. But what we're doing in terms of business model is really creating a global operating platform so we can deliver these technologies to allied countries and militaries. So that's in the Middle East. That's in Europe and in a big way in the United States, which, of course, is the largest market for us.

41:33Ed Ludlow:Eric, how able are you to do business with U.S. allies away from the United States as a customer?

41:44yeah so it's it's become more complex you know we've come uh as we've seen uh military uh doctrine and geopolitics evolve uh there's an extreme effort or emphasis on what i call localization so uh so for example made in america policies mean the technology platforms you're developing and bringing to the u.s have to be supported with u.s supply chain have to be sold the services sustained by u.s citizens the same thing's happening europe right we've got we're making Europe great again. So what we're doing there is we're partnering with local defense and industrial companies who bring expertise in and around markets.

42:18They bring supply chain scale, and they bring the ability to support these activities in the field. I think that's the way we're going to have to grow businesses now. You can still be global, but you have to be very local. And that's the core tenet of our business model.

42:33Ed Ludlow:You structured this as$200 million in cash and then about$675 million in stock with basically a lockup for six months. Why structure it that way and how much room do you have to do more M &A to go out and get properties you think add to what you do? Sure. So I'll start with the latter first. We have substantial capacity to continue to evolve on what we call the core and strategic growth platform. And I do believe that continuing to expand the portfolio in our operating platform through acquisitions is going to be incredibly valuable for our investors and our customers and partners. So, you know, in terms of why we structured the deal the way we did, the counterparty, Highland Partners, who was the majority owner of design, of course, had liquidity needs.

43:23There's going to be taxes to be paid. So we did include cash in the deal. At the same time, they were very eager in partnering with Andas. They're super bullish on what design does. They know the ramp there and they believe in our business model. So, you know, so Highlander and the investors of design are more than happy to take on our shares because they see quite a bit of upside in both the near term and in longer term.

43:46Ed Ludlow:Eric, I want to go back to the Bloomberg big take that our defense editor, Jerry Doyle, was outlining the headline, the two trillion dollar race for the control of the future battlefield. We got into this idea that unsurprisingly, the United States and China are not just the biggest spenders. But if you look at China very closely aligned with private industry, how does that impact you at Ondas? How does that put pressure on you or give you an opportunity in this environment? Well, certainly there's the arms race is started. Right. And it's not a question of will we be able to develop these unmanned systems or not or we will be able to produce the drones.

44:25We absolutely will be able to. At the same time, there are challenges around how we're localizing the business. Of course, it's well understood that over the last 20 plus years, we have deindustrialized in the United States. That means the supply chain has moved to China. And I think what you're seeing among policymakers ranging from the White House to Congress to the Pentagon, there is a significant emphasis on rebuilding our defense industrial base. And we're going to be participating in that. And I think when you think about strategies that Ondusk is deploying and others in our industry on all sides of the table, vendors, supply chain, producers and manufacturers, we have to bring scale.

45:04Right. So we have to in terms of industrializing, we have built hundreds and hundreds of alcohol drone companies. Today, we need to put them on operating platforms so we can get the scale and unit economics that will justify bringing those investments here to the U.S. to industrialize. So I think that cycle is already well on its way. And I'm very optimistic that we're going to be able to rise the occasion. We will have exceptional unmanned autonomous systems in leadership in this sector for sure.

45:30Ed Ludlow:Eric Brock, CEO of Ondas, who agreed to buy autonomous aircraft maker design for$875.8 million. Thank you very much. Coming up, we're going to have more details on SK Hynix's U.S. market debut. We're going to talk a little bit about Broadcom and Apple. Stay with us. This is Bloomberg Tech.

45:58Ed Ludlow:Let's get back to Broadcom and Apple's partnership. Bloomberg Intelligence out with a note saying this expanded partnership means Apple will, quote, likely have to increase its capex over the next few years amid a greater push to add more AI features across its products. Joining us now is Bloomberg Intelligence Senior Anirag Rana out with the React. Take us a bit more into it. Why would they have to raise CapEx if they're going to go bigger on ASICs? Yeah, see, one of the things we realized that if you're going to do more inferencing, both on device and outside, and in the case of Apple, they're going to be using cloud services from, let's say, Google or anybody else, but they're also going to do their private cloud setup as well, which means more data centers.

46:41Now, we all know for data centers, you would need chips. Now, either you go and buy them from NVIDIA or you can build your own custom chips, which we have seen that, you know, you know that Google has its own chips. Amazon's built its own chips. And it's today's announcement. And thanks to Mark Gurman for actually reporting that, you know, that agreement could be related to the AI servers that Apple is investing. So, I mean, if they are going to be adding more of their custom chips for AI servers, you know, where is that going to go? It has to go. So, I mean, I think it all turns nicely. But at the same time, and remember, how much does Apple spec in CapEx?

47:17Nothing compared to Microsoft or Amazon and the others. So it's not going to break their free cash flow nature, but it is going to go up compared to what it has been.

47:26Ed Ludlow:Real quick, Anurag, do you think the investors will cheer that, though? You're absolutely right. You know, Apple's stock story has been completely detached from the CapEx story of the hyperscalers. People have almost been like, come on, Apple, spend a bit of money. Yeah, but again, as I said, you know, if they are at 3 % of their revenue right now, which is nothing, again, you know, 15 odd billion. If it goes to even 4 % of revenue or three and a half, 18 billion, 20 billion, it's nothing compared to how much they bring in every year. So if Siri is going to help them sell more phones down the road, adding another 5, 10, 15 billion is not going to, you know, to be honest, break the bank here.

48:03Ed Ludlow:Bloomberg Intelligence's Anurag Rana very quick with the react on this Apple Broadcom deal. Thank you very much. Well, it's not exactly Terminator 2, but Reddit is using AI to fight AI. The platform which licenses content to JackGPT and Gemini has become a target for marketers trying to plant posts that AI chatbots might repeat as genuine human opinions. Reddit says its new automated system has caught 25 ,000 of these posts and cut users' exposure to them by 20 % compared to last year. Okay, that does it for this edition of Bloomberg Tech. It's day one. I'm here in New York City all week. There is a lot going on.

48:44Ed Ludlow:I want to check really quickly on those big stories. Broadcom up off-session ties, but about 4%. Apple now 1.6 % higher. An extended multi-year agreement for multiple generations of products. We gave you those details. Microsoft off-session lows, but still down a percentage point because Xbox cutting jobs, closing studios. Now, bring your Xbox questions to an interactive live Q &A live stream tomorrow. I'm going to be speaking again with Bloomberg's video game industry reporter, Jason Schreier. We'll pick up where we left off today, and we will take your questions from the audience. Bloomberg.com, 1 p.m.

49:17Ed Ludlow:Eastern. Also, check out the pod. You know exactly where to find it online and on Bloomberg. This is Bloomberg Tech. When you're running a business, the best days are the ones where priorities stay on track. For midsize and large companies, risk can affect multiple parts of the organization at once. from property and liability to cyber and regulatory challenges. At that level, managing risk becomes an ongoing discipline. At the Hartford, the focus is on helping businesses manage risk before it turns into something more disruptive. And when losses do happen, that work is paired with insurance coverage shaped by years of underwriting, risk engineering, and claims experience.

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From the publisher

Bloomberg’s Ed Ludlow breaks down Apple's big bet on Broadcom for the future, extending its custom chip partnership through 2031. Plus, Microsoft eyes a massive reorganization of its Xbox unit with plans to eliminate 20% of its staff over the next year, and SK Hynix begins marketing its US listing with plans to sell roughly $28 billion in American depositary receipts.

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