US-China Trade Tensions Grow

14 Oct 2025 · 44 min

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In short

Summary of Bloomberg Tech Episode: US-China Trade Tensions Grow

Podcast Overview Hosts: Caroline Hyde and Ed Ludlow Focus: Daily news and analysis about global technology companies and investors.

Episode Highlights

Main Topics Discussed

  1. Escalating Trade Tensions
  2. Focus on US-China trade conflicts and implications for the tech sector.
  3. Recent actions by China against US shipping and export controls on rare earth materials.
  1. Concerns Over AI Bubble
  2. Increasing apprehension from global fund managers regarding potential overvaluation in AI stocks.
  3. Insights from the latest Bank of America survey on tech stock valuations.
  1. Instagram's New Content Restrictions
  2. Updates on tighter content regulations for teenagers on Instagram, explained by the Global Director of Policy.

Detailed Breakdown

  1. Escalating Trade Tensions
  2. Recent escalations between China and the US, including sanctions against a South Korean firm and new port fees announced by China.
  3. Discussion of China's dominance in supply chains, particularly in shipping and rare earth minerals.
  4. European Union's considerations for technology sharing from Chinese firms and increasing tariffs on imports, particularly steel.
  5. The link between geopolitical tensions and market performance, notably the NASDAQ and cryptocurrency sectors.
  1. Concerns Over AI Bubble
  2. 54% of participants in a Bank of America survey indicated concerns about tech stocks being overpriced, especially in the context of AI.
  3. The NASDAQ’s price-to-earnings ratio is noted to be higher than average, raising alarms about a possible market bubble.
  4. The conversation includes opinions from portfolio managers on capital allocation amidst perceived overvaluation and frothy tech stocks.
  5. Examples of technology firms with strong market performances compared to the struggling AI sector.
  1. Instagram's New Content Restrictions
  2. Introduction of PG-13 guidelines for teen accounts on Instagram to ensure age-appropriate content.
  3. Use of AI to monitor and restrict inappropriate content tailored for teenagers.
  4. Feedback loop from parents leading to these changes, emphasizing clearer communication regarding content standards.

Key Insights

  • Geopolitical Risks and Tech: Ongoing trade tensions create volatility in tech markets, affecting stock performance and investment strategies.
  • AI Valuation Concerns: The mood among fund managers reflects significant unease about the sustainability of AI's rapid growth and market integration.
  • Instagram's Policy Changes: The application of movie-rating systems to social media content reflects a broader trend towards increased oversight and parental control in digital spaces.

Conclusion The episode encapsulates how geopolitical dynamics, particularly between the US and China, affect the tech sector, alongside growing concerns about the sustainability of AI growth and the measures companies like Instagram are taking to protect younger users. The hosts and guests provide a thorough analysis of the implications of these issues on investments and market behavior.

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This markdown serves as a comprehensive summary of the discussed topics, highlighting the main points and facilitating easy reference for listeners and readers alike.

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Transcript

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0:28The news doesn't stop on the weekends. We put the past week's events into context, examining what happened in the markets and the world. Then on Sundays, we speak with journalists, columnists, and key political figures to prepare you for the week ahead. Join us as soon as you wake up and bring us with you wherever your weekend plans take you. Watch us on Bloomberg Television, listen on Bloomberg Radio, stream the show live on the Bloomberg Business app, or listen to the podcast. That's Bloomberg this weekend, Saturdays and Sundays starting at 7 a.m. Eastern on February 28th. Make us part of your weekend routine on Bloomberg Television, Radio, and wherever you get your podcasts.

1:09Bloomberg Audio Studios. Podcasts. Radio. News.

1:19Bloomberg Tech is live from coast to coast with Caroline Hyde in New York and Ed Lovelow in San Francisco. This is Bloomberg Tech. Coming up, escalating trade tensions between China, the US, and now Europe too. We'll discuss what the latest trade showdown means for the tech sector. Plus, concerns of an AI bubble grow louder among global fund managers. We'll discuss the valuation anxiety in their latest Bank of America survey. And Instagram makes some changes with tighter content restrictions for teenagers. We'll discuss with Instagram's global director of policy. But first, to check in on these public markets, and once again, anxiety returns to the fore.

1:59We are worried about US-China, Europe-China, and the trade tit-for-tat that really moves out into the world of shipping. We're down 9 tenths of a percent on the index of the NASDAQ 100. But Bitcoin, crypto in the eye of the storm, and$150 billion wiped out in terms of market cap across the industry. We see margin calls, leverage flush out. It really is a dial-up of worries when it comes to geopolitical risk here. OK, let's get to our top story. Treasury Secretary Scott Besson said he still expects Presidents Trump and Xi Jinping to meet, though China's latest escalation in that trade conflict between the world's two largest economies raises questions about all issues can be resolved before that meeting.

2:40Bloomberg Senior Technology Editor Mike Shepard joins us. Mike, what do we need to know? What's the latest on those U.S.-China trade talks? Well, the latest really is that China is hitting the gas rather than hitting the brake now as the two sides prepare to meet to discuss these ahead of a possible summit between presidents Donald Trump and Xi Jinping. China earlier today unveiled new measures aimed at U.S. shipping, sanctioning a South Korean company with strong U.S. ties and the U.S. operations of that venture, Hanwha, and then also unveiling other possible port fees. This is the latest escalation in an area where Beijing feels like it has an advantage over the supply chain.

3:23China has been the world's largest shipbuilder since 2017, and it follows the last week's move where China imposed new export controls on sales of rare earths minerals to the U.S. and to other countries around the world. Again, another area where they have a hold on the supply chain. And even as Sakat Besant is saying that he sees the prospects for a meeting between Donald Trump and Xi Jinping. He has also indicated that he sees China's moves against rare earths, and he hasn't commented yet on the shipping decision by China. But he sees those steps as aiming a bazooka at the global supply chain.

4:00And it is not the tone you would expect the two sides to be striking as they try to reach some sort of an agreement. The global supply chain is key here, Mike. Europe really considering what its own options are, where leverage can be applied to protect its own manufacturers, because the rare earth's implications are large for them too. The rare earth's implications are huge, and they're looking at it at a number of fronts. One area of particular concern, of course, has been the vehicle industry and electric vehicles more specifically. And what the EU is considering now is whether to require Chinese firms that want to operate within the bloc to share technology.

4:37And this is sort of taking a page from Beijing's own playbook. Any foreign company that wanted to do business with a Chinese partner in mainland China had to share technology with that partner as really the price of admission. And the EU is now considering the same. And it is worried because it is seeing BYD make such inroads into the European market and putting some of the European makers and their own EV ambitions in jeopardy. Now, it would require not only the sharing of technology, but this also joins, Carol, other steps that are aimed at trying to rein in China on the continent. And that includes a doubling last week of tariffs on steel imports, clearly a move aimed at China.

5:20And this also follows something that we were covering very closely over the past two days, the Dutch decision to seize Nexperia from its Chinese owner, Wingtech, a venture that was subject to possible U.S. sanctions. We learned today if it did not replace its Chinese CEO. And that prompted the government, the Dutch government, to move and to seize control of the local venture, Nexperia, from its Chinese parent. Bloomberg's Mike Shepard. Thank you very much. Let's get more details on the story Mike mentioned. China retaliates after the Dutch government invoked a Cold War era law to take control of chip maker Nexperia.

6:00With Beijing now blocking Nexperia and its subcontractors from exporting products from the Asian nation, the company is a subsidiary of China's Wing Tech technology and a key supplier of mature chips used by the automotive and consumer electronic industries. Cara. Now, look, these U.S.-China trade tensions and European China trade tensions clearly weighing across risk assets. Most notably, though, crypto, it continued to lose ground after a historic round of liquidations that triggered a sharp sell-off over the weekend, remember. Look, Bitcoin is in a technical correction. The market value of all cryptocurrencies fell by more than$150 billion over the last 24-hour period, according to CoinGecko data.

6:39The person we turn to is Bloomberg's Bailey Lipschelz, who covers tech assets for us. And this is washing out the leverage from the system. Yeah, washing out the leverage, you have people getting margin called. The thing that's interesting with crypto, when you talk to your kind of regular Joe crypto trader, they sometimes use 50 times leverage, which means that if they're that levered and you see any type of pullback, they don't get to say, oh, actually, let me try to get some assets together. They immediately get margin called. That's when you see some of this leverage be flushed out so quickly.

7:06And this comes back to the debate 24-7 trading. If you're asleep or taking a weekend off to watch some college football and all of a sudden Bitcoin pulls back, well, guess what? Your portfolio just got blown up. And that is something that we saw really happen and play out over the weekend. And when you see the back and forth with the U.S. and China, we're going to continue to see this volatility. Bailey, one of the best read stories on the Bloomberg Terminal and on the website is the latest Bank of America fund manager survey. and in particular the focus on how the market feels about AI valuations in equity markets, what do we need to know?

7:41You look at it and say that are there fears of a bubble? Looking at that 54 % of participants in that October poll pointing to tech stocks being too expensive. You look at the NASDAQ 100 forward PE, nearly 28 versus an average over the last decade of 23. So all signs do point to overvaluation. When I talk to portfolio managers, the question is where are you allocating capital? Is it that MAG7 Plus Broadcom? And also, if we're going to say that, hey, this is a market that could be overvalued, these are investors who get paid to at least outperform their peers. So when you see where stocks have been trading for the last six months, or even if you go back to that April bottom, if you missed out on the immediate snapback, you kind of continue to buy.

8:22Even if you think the stock market is overvalued, we see investors kind of bending over backwards, doing some mental gymnastics saying, okay, well, maybe it's overvalued on the forward price to earnings. But if we really look out to 2028, well, what does NVIDIA look like then? Then they're justifying buying now. But there's so much talk about froth, and we've seen it with large cap tech, with some of these smaller companies. I often keep an eye on the Goldman Sachs unprofitable basket. It's a return to about 48 % year to date. So quickly outstripping the Magnificent Seven, quickly outstripping the NASDAQ 100, is that a short squeeze or is that people taking on risk?

8:56It's really been a topic of conversation depending on who you talk to, whether that's in the private or the public markets. Topic of conversation on the earnings calls. Look, we've just had a CFO of Citigroup being asked about frothy valuations in AI. This is focused for institutional investors as well as retail investors. And it's undeniable. And the question is, are you going to hit on one of those 10 investments? I look at a company like Oaklow in the nuclear space, up 470 % this year. Quantum stocks are up hundreds of percents. Is that a bet on these being kind of the next wave of companies?

9:26Or is this investor saying, you know what, if I hit one out of the 12 companies and quantum ends up being kind of the next paradigm. Well, at least I got in on the next NVIDIA, if you will, on the ground floor. Which is the biggest story today? The CFO of a bank saying something quite measured or a Bank of America survey of all the fund managers that they track? CFO. I think when you see management teams start to kind of grapple publicly with the idea of froth and publicly discussing whether they're going to outright say, are we in an AI bubble or not? whether you want to ascribe a lot of value to what we've seen and heard from the likes of Sam Altman talking about kind of it is an AI bubble or Jeff Bezos.

10:06Every leader at these biggest companies in the world, whether it's tech giants or whether it's the C-suite of banks, are grappling with this debate. And it's going to be something that is a theme in this earnings season, whether you want to talk about tariffs. but it's going to inevitably come back to AI bubble and valuations and expectations because there is so much debate around the cycling of money and what this actually will mean with building out data centers, buying these chips, open AI partnering with seemingly everyone. What that does mean when we look back a year from now, two years from now, was this kind of the build-out of the next generation in terms of AI or was this something that we all kind of should have seen the signs that there was a potential top?

10:46Bloomberg's Bailey Lipscholz with big Bailey Lipscholz fans here on Bloomberg Tech. Try saying that in the morning without a coffee. Thank you very much. Now, coming up, AMD announces a new agreement with Oracle supplying even more AI chips. We have the details on that next. This is Bloomberg Tech.

11:19amd says oracle is set to deploy 50 000 of their mi450 chips into data center computers starting next year it's the latest commitment in the ai infrastructure frenzy here with the details bloomberg's ian king who leads our coverage of semiconductors this is an important deal for amd it's one of the only stocks on the socks that's in the green right now um what do we need to know about it, the specificity of where these chips are going? So the first thing to note is that these chips don't actually exist. These are the new products promised for next year. So what this is, is another affirmation that AMD has a role in the future of this massive build out, that it is perhaps more than just an alternative to NVIDIA, that people are actually looking at its technology and saying, hey, we'll have some of that.

12:05We like that. We're going to commit at least part of our data center build to that. And what's interesting is, and it comes hot on the heels, of course, of OpenAI, AMD teaming up. Oracle's down significantly today. They've got AI world upon us. But how much are we seeing AMD reap the rewards? How much will some of these be built out in data centers and the margins be impacted for Oracle here? Yeah, I mean, we've obviously saw the massive OpenAI announcement with AMD, another affirmation, a separate affirmation from this, that, hey, they've got a role. Oracle has been a customer of AMD for a while.

12:40This gives Oracle more options. Obviously, everybody else, including Oracle, is paying most of their money to NVIDIA right now. The margins are massive. The prices are massive. So this creates an alternative. Let's go back to what you said about these chips don't yet exist. AMD, much like NVIDIA, has future generations of their GPU that they've designed and announced, but they're not yet in production. How do we best understand where AMD stands in this market for this lead edge accelerator versus Nvidia in the next year or so? Yeah, I mean, I think the best way to look at it is up until the OpenAI announcement, it seemed like everybody was kind of AMD curious that they were getting, you know, orders, which were substantial and bringing in a good amount of money for the company.

13:28But compared to what was on offer, compared to what was happening at Nvidia, really nothing. I mean, they were the best of a group that's following NVIDIA. What we're seeing now is at least the beginnings of these kind of volume orders and these future commitments, which would imply that they are a serious technology provider. Ian King with always the latest. Thank you so much. Sticking with chips, shares of Samsung actually sliding over in Asia trading hours, despite the company reporting its biggest quarterly profit or expectations of in more than three years. Here to discuss it, Bloomberg's Peter Elstrom.

14:02And it's all about memory and demand for it. But why is the stock under pressure? Well, Samsung stock has really been on a run this year. It's up about 75. It was up about 75 percent before these earnings came out. So investors are taking a bit of profit here on the actual news. Samsung's numbers were pretty good. This is just preliminary earnings for them. They just put out revenue numbers and then operating profit, just two numbers so far. And their operating profit was the biggest in at least three years. It was about$8.5 billion. So they are making more money. They're gaining some traction on the HBM side.

14:36These are the memory chips that are paired with the accelerators. But you were talking earlier with Bailey about some of these tech stocks getting ahead of themselves. Samsung is one of those examples. It had run up quite a bit. Now their investors are taking a bit of profits. But the numbers look pretty strong. We're going to get final earnings from them later on in the month. We'll get more detail about exactly how much of this is coming from memory chips, the HBM chips in particular, how much from smartphones and other kinds of components. Samsung in this AI memory chip race has been behind SK Hynix, its local competitor.

15:10SK Hynix has been very good at working with NVIDIA in particular, but now Samsung appears to be making some progress. We'll get more detail on that later, but it does look like they're making some progress. Peter, you're the editor that leads our coverage of Asian technology, right? How do we cover Samsung? That's a company that has all of these different arms. And in the calendar, is Samsung the most important Asian technology company right now? Well, we've got a big week for tech companies in Asia and particularly chip companies in Asia. TSMC comes later on in the week. TSMC, of course, makes chips for everybody.

15:46But particularly, they're the ones who actually manufacture those chips for NVIDIA when they go ahead and sell them to OpenAI and the rest of their customers. So that's going to be a biggie. In between, we have ASML in Europe, which is another very important company in the chip ecosystem because they make the highest-end chip equipment for manufacturing these high-end chips. So both of those are going to be important indicators. Samsung is very much in there. Recently, they've had some struggles as they fell behind SK Hynix and the memory chip business in particular. It looked like Hynix was going to run away with this market.

16:20Now Samsung, of course, big company within South Korea, the biggest company historically. They've made a lot of progress in terms of catching up. So they're important. And together, Samsung and SK Hynix give you an indication of how the AI market is doing. So both of those companies are partnering with OpenAI, too. As you mentioned earlier, OpenAI seems to be partnering with everybody. They both have contracts to be able to supply those memory chips as OpenAI embarks on this enormous construction project to build more data centers across the U.S. and beyond the U.S. Samsung under pressure and you articulate how far the stock has run up recently.

16:53But is there any implication from the dialing up of geopolitical anxieties? At the moment, we know that China, South Korea are getting embroiled from a shipping perspective, Peter. Is there anything weighing more broadly or worries that Samsung will be engulfed in yet further tensions between South Korea, China and more broadly? There are certainly tensions. I think everybody is watching the negotiations between the U.S. and China. We, of course, had that flare-up over the weekend where China threatened to use their control over the rare earth elements. In the trade negotiations, President Trump responded by saying perhaps tariffs would go to 100%.

17:29I think that concerns everybody. When it comes to South Korea, in particular, and Samsung, Samsung is one of the companies that is building facilities within the U.S. They're one of the Chips Act beneficiaries, so they're doing construction in the U.S. They plan on adding a lot of capacity here. So as the Trump administration pushes for more domestic manufacturing, they seem to be one of the beneficiaries at this point, at least. They, of course, make these memory chips, which is really where they make all of their money. The mobile phone business may be a little bit higher profile, but the chips business is really where they make the profit.

18:01as they push ahead with that and they work more with TSMC and NVIDIA on those memory chips. That should help their profits. But in terms of these trade wars, it's very important that they continue to build out in the U.S. and build up those fabs that they have in the U.S. Bloomberg's Peter Aelstrom on all things Samsung. Thank you very much. Now, coming up, I'm going to speak with Tonal's CEO, Darren McDonald, about the company's retail expansion and its push to infuse AI into all of its products. That's next. This is Bloomberg Tech.

18:59following the politics, policy and the people shaping the European Union right now. And from London, I'm looking at what all that means for markets, money and the wider economy. We've got reporters across Europe and around the globe feeding in as stories break. So whether it's geopolitics, energy, tech or markets, you're hearing it while it happens. It's smart, calm and to the point. And it fits into your morning. You can find new episodes of the Bloomberg Daybreak Europe podcast by 7am in Dublin or 8am in Brussels, Berlin and Paris. On Apple, Spotify, YouTube or wherever you get your podcasts.

19:39Tonal Systems, the maker of at-home fitness equipment, says it's seen a return to revenue growth fuelled by sales of its tech-infused Tonal 2. The company has experienced a turbulent few years after pandemic-era lockdowns lifted and people went back to in-person gyms and fitness classes. Let's talk more about the company's turnaround efforts with Tonal's CEO, Darren McDonald. So there is a strategy now, right? A different environment to, say, 2020 through 2022. And I'm trying to make sense of what links it all. You seem to want to look at the high street a little bit and retail. What is your big strategy?

20:18Well, yeah, just in the past year, we've actually rolled out from 19 locations to over 100 locations for distribution. So now we have more places for people to see and touch and feel a tonal product, which is incredible because we have 75 % NPS and some of the lowest churn in the category. So giving people an opportunity to actually experience this system means that people end up buying. And so we want to really focus on that. Tonal systems are still higher end. And if we learned anything from a couple of weeks ago when Peloton had its latest change in strategy, people are still very sensitive to pricing.

20:50They want more for less. What's your strategy for pricing? Yeah, you know, we feel like we've got the world's leading strength training system. It's a personal trainer on your wall. It's a full gym. You don't have to think about it in the sense that we personalize all the weights for you. So there isn't anything out there in the market like what we do. So the fact that we can personalize the workout, we can adjust weights in real time, we'll move weights up by one pound or decrease it by one pound if you're not doing well, and you don't have to think about it at all. And from our perspective, because of our platform and the way it's built, which just sits on top of AI, it's not just entertaining you.

21:27It's really a strength training system that works with you. And you are offering more to those that already have one with Reforma Pilates options being built in, Darren, and Unfolded. But I'm interested in the artificial intelligence part of it that has been being baked into everyday workouts on the tonal. How are you embracing it? Yeah, well, as you said, Carolyn, we're super excited today to announce the fact that we're working with Chris McGee and we're announcing our Pilates system. You know, what's really great about it is that what we see on our platform is that almost two thirds of our members are interested in Pilates, but only 17 percent of them are actually doing it.

22:02And the reason for that is pretty clear. You know, we've got people who have difficulty getting into classes. They're inaccessible. You have to drive to them. The classes are often difficult to find. And so we rolled that out on our tonal system. We have force curves that are very similar to what a reformer looks like. So as you move further away from the machine, it actually increases in resistance as well. It's really unlike anything that's ever been offered out there. So now a greater part of our community is able to actually interact with something like Pilates. And so you add that to strength.

22:35You add that to yoga. You add that to the cardio work that we do. And so to answer your question around the AI component of it, we think we have the world's largest strength database. So we have nearly 300 ,000 members lifting nearly 300 billion pounds. It's a tremendous data set. So as we learn about you and who you are, we can look at our cables and say, you know, somebody is lifting a certain amount of weight, a certain amount of reps, force, velocity, range of motion, all of those things, which helps us to define what outcomes could look like for somebody. So people get stronger on Tonal than any other system.

23:09It is a premium offering. Would you ever think about having cheaper offerings or just the application as we've seen with Paladin, for example? Yeah, we don't have anything to announce today, but we're certainly looking at alternative opportunities for our hardware. I mean, we could move upstream, we could move downstream. But again, I would just refer back to the fact that nobody has anything quite like what we have. Just very quick before we let you go, you've raised money in the past. Would you raise money just to keep growth going, or what would the rationale be? Sure. I mean, we're always looking to fuel growth.

23:41So, you know, in terms of developing new hardware, in terms of acquiring new customers, expanding any new modalities as we're announcing today, we think there's an opportunity for us to keep that going. Keep that going. We really appreciate it. Darren McDonald, CEO of Tonal, on the latest announcement when it comes to Reforma Pilates and the growth story. But coming up, Ed, we've got so much more to discuss when it comes to Salesforce's Dreamforce conference. Kicks off today, we're going to be speaking with Meij Habib, a writer, and Mati Staniszewski of Eleven Labs. This is all about the integration of AI and the future of enterprise software.

24:13Basically, Ed, today the key question is, are we in an AI bubble? How much, therefore, are we seeing a return on AI investment in the enterprise? Look at what the impact, though, is of China and the US as well. Funny day in the market, so we're down about a percentage point on the NASDAQ 100. I'm still recovering from Friday where the president broke that news at the top of our show and then markets went into freefall. But the blanket theme is the same. Anxiety about trade and unknowns about the relationship between the United States and China, particularly in the context of technology. The outlier AMD doing deals all over the place.

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24:50This is Bloomberg Tech.

25:03Welcome back to Bloomberg Tech. I'm looking at the markets and here are some technology stories we haven't got to yet. The first is Walmart, up almost 3%. What do you think it is? It's a relationship with OpenAI, an API integration into ChatGPT, sending the stock high, just like we saw with a number of names at OpenAI Dev Day. Walmart is the latest to do a deal in the e-commerce context through integration in ChatGPT. Also the chip sector. So we talked about AMD. AMD's paired some of its gain relating to the Oracle deal, which Ian King explained to us is separate from that OpenAI arrangement. On the downside is Nvidia down 3.6%.

25:39It fell in recent days because of the tensions with China. I don't really see a specific piece of news or a catalyst that's driving this down lower. There was, of course, the Broadcom and OpenAI A6 news of yesterday. They're all names we track because they're moving the markets. Cara? And let's talk about the moves in the market just of late in the valuations that they're at, Ed, because global fund managers, they are sounding the alarm bells on AI stocks with a record share, more than half, saying they're in a bubble. It's all according to the survey by Bank of America. Meanwhile, over at Citigroup, CFO Mark Mason also out with a warning when questioned by analysts saying that there is signs of frothiness in AI valuations.

26:18Let's get to Bloomberg's Ecrity's reporter, Ron Vestelica. I mean, the noise is becoming deafening. Absolutely. We have heard almost daily warnings from people about overvaluation in AI stocks, some kind of bubble brewing, concerns about sort of the circular nature of some of these financing deals, a lack of detail that people want. Yeah, certainly there's a growing, growing concern. Although I also would say there continues to be a lot of optimism about the long-term path of AI, the long-term productivity enhancements it is expected to deliver. There is still a lot of optimism that these companies will eventually see some pretty amazing returns from all the investments they're making.

26:58So certainly a lot of bulls, but also a lot of bears. Ryan, there's a lot of headlines around Salesforce on the terminal today. Many positive, but the stock's down almost 2%. One I see that you filled with the team is that Salesforce has been cut at Northland. What's that analyst saying? I believe he was discussing a lack of real growth acceleration from his AgentForce AI product. He's not seeing it showing up in CRPO that's current remaining performance obligations. He's not seeing it show up in average revenue per user. Now, Salesforce does have its AgentForce event today. I haven't been able to monitor it.

27:35We are hoping to see some new details maybe about adoption, if they give any kind of insight into how much revenue growth they're seeing from this, overall adoption rates. I mean, that's all going to be very critical for the stock. This is one of those software companies that has really been struggling this year, even amid all the AI optimism. There are a lot of software companies that have really been sort of struggling against the perception that maybe, you know, AI native companies, notably OpenAI. Are these companies going to really represent some kind of competition to them that's very difficult to shake?

28:03So people looking to this event today really as an opportunity to help counter that narrative. Blumos, Ryan for Stellica. Thank you very much. Now, as Wall Street debates whether AI stocks are heading into bubble territory, Salesforce is doubling down on the technology. Dreamforce 2025 kicks off today bringing together celebrities and tech leaders to explore the future of AI in the world of enterprise. Among the featured speakers, Eleven Labs CEO Mati Staniszewski and writer CEO May Habib, who will appear together on a panel titled Rewriting the Enterprise Playbook with AI. Pleased to say they've both joined us now here in San Francisco.

28:42May I start with you? You heard what Ryan just said. I know Writer to be an LLM-focused company, agentic AI-focused company for the enterprise. Either you beat Salesforce at that or you work with them at that. Which is it? Yeah. What we do is help companies rewire operations to be AI native. And so partnerships with companies like Salesforce are a really important part of that. So it's definitely the partnership angle, but there is something to be said around doing things AI native and being able to start with a blank sheet of paper versus layering on a Gentic into a system of record that has existed for a while.

29:23Yeah, you've kind of wanted to build it from the ground up, May, but I turn therefore to Matty. And when you're thinking about the audio applications of artificial intelligence, we've had you on the show to think about how now music can be created by just writing in a few key prompts. How are companies adopting 11 Labs appropriately with a return on that investment? Is it with a sales force or is it from the ground up? Caroline, thanks for having me here. We've seen an incredible shift over last year where the combination of voice and conversational agents can elevate a customer experience for customers across Fortune 500 all the way to some of the highest scaling startups.

30:02We've seen both. We've seen companies built using some of the best in breed technologies, including voice, like you said, all relying on the entirety of the platform. We are thrilled to be here at Dreamforce. And as part of the work we do, be part of the voice for Agentforce, powering that work across their platform. So we've seen both and across the enterprise segment, quick adoption in that sector. May, we have loved how outspoken and clear you've been in pushing back on perhaps these narratives of 95 % of all AI pilots aren't working. when we think about the MIT report that really rocked the market, but it's about nuance in this conversation, May.

30:44So bring us that nuance of when is it working, when they're adopting writer either from the ground up or indeed within Salesforce offerings. Yeah, AI is not another software upgrade. You can't outsource it to the CIO and expect results. You know, a lot of what we do is go to executives and CEOs and say, look, this is about you. Sometimes you kind of want to shake them. Like this has got to be a top-down, very heavy mandate to rewire processes end-to-end. If you leave it up to people, a lot of what they're going to be doing is personal productivity stuff with AI versus the high leverage things that executives certainly want.

31:20And as you've seen in terms of what the market wants and this continued investment in AI, what people are expecting from this enterprise investment. Matty, what you and May have in common is your private companies. You're free from the scrutiny that public companies are. But in the last segment, we talked about how some of the analysts that cover Salesforce force are skeptical about agent force in particular. You've just said to us, both of you, we actually do see adoption in the enterprise. So what does that tell you if the data for their product specifically isn't as strong? Our focus is predominantly on working across our work at 11 Labs.

32:01And we've seen use cases across e-commerce elevate where you suddenly can not only have customer support, you have customer experience where users going into the product, going into the site will be able to interact with agents to help you shop through the product all the way from the start. It's a good company, Immobiliaria, one of the biggest in Italy, working on use cases like this. And we've seen this scale across a wider degree of segments in financial services and technology and healthcare. What I think is true and key as we think about Salesforce, their distribution across clients, of course, stretches all types of industries, including regulated industries.

32:45So it will take a slightly longer time to bring a little bit of technology into those industries where additional deployment, additional integrations to existing stack are slightly more complex to some of the companies in the space. May, when you're both on stage with each other later today, what's kind of the one key thing you want to get across about what is happening among your enterprise customers at the moment? What you're fighting with each day or what you're most focused on? Yeah, this is, we're hosts of Salesforce, right? They are wonderful partners. And I think a big part of what we want to impart to that audience is how do you make the most out of your data investment with agentic AI?

33:23And I think both of us have got companies where enterprises are getting real ROI, from our products and really helping bring that to the data they've got in the Salesforce ecosystems is going to be one of the things we talk about. What's so interesting, really, Matty, has been the ongoing anxiety among that enterprise workforce about whether they're being augmented or whether indeed they're being replaced. How have you continued to try and tell that story, particularly when you're in the world of music, of IP, of real individuality and creativity? For us, it's extremely important to work with the industry together.

34:00So our music is the first fully licensed AI music model at incredible quality working with our research team. And that's the approach we've taken across voice, across music, across as we build conversational agents. But like you say, AI is bringing change. And the way that we've seen this across enterprise, across the companies we work with, is people using AI will be the people that will, unfortunately, replace people not using AI. So that adoption, both in the enterprise setting and across the wider global setting, it's all about being the user, trying it out and bringing that to your work. And May, when you come on, we've always been very keen to ask you about your growth trajectory, but also the haves and the have-nots in the space.

34:43How much are you still having companies, smaller companies, call you up saying, hey, we'd like to team with you, we'd like to offer you, we'd like to have some sort of buyout? Are you seeing that coming from VCs just being more discerning, putting money for the winners, but taking away from those that aren't hitting scale? The bar for sharp differentiation has never been harder. I think with the hyperscalers just flooding the zone, it has been such a challenge to make sure the enterprise understands what's real, what's what. And I think that's just getting harder for smaller startups to enter the enterprise as a result.

35:17You know, we were lucky in that we started building LLMs for the enterprise five years ago. And so a lot of our longstanding relationships, you know, have been a result of why we land new customers in these spaces. And I think that is just getting harder because of the hyperscaler investment. But there's just so many categories. The enterprise needs so much help and people are not focused on it the way that startups can. So still a ton of opportunity, but yeah, absolutely getting harder. And we love having both of you on to talk about that opportunity. We're excited to hear from you at Salesforce Dreamforce as well.

35:51A little bit later, May Habib as well. Mati Steniszewski, we appreciate you, of course, of Writer and Eleven Labs. Coming up, Tara Hopkins, Global Director of Policy at Instagram, joins us to talk about the company's new PG-13 content restrictions for teen users. That's next with the Bluebeck Tech.

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37:14And I'm Tim Stanovic. Subscribe today wherever you get your podcasts.

37:44that they expose young people to dangerous content. So let's get the details. Instagram's global director of policy, Tara Hopkins, I'm pleased to say is here. And I think it's worth, in a nutshell, explaining what teen accounts now provide. You've added on new updates today. How are we restricting content? So Caroline, as you said, just to take a step back, we launched teen accounts in the US and now globally last year. Teen accounts was to address the three things that parents were most concerned about, about their young people using Instagram. It was about unwanted contact. It was about the time they're spending on our app.

38:16And it was about inappropriate content and minimizing the amount of inappropriate content a teen would see on Instagram. What the update is today is specifically about that inappropriate content piece of this because we're continually learning from parents. And what they told us was they were a little bit confused about the different settings and the different controls. They were a little bit confused about when we talk about what is age appropriate or how we age gate and that kind of tech speak that a lot of parents just don't really understand. So what we've done is we've revamped teen accounts to be guided by PG-13 movie ratings, really trying to speak the language of parents who are much more familiar with the movie rating, movie rating standards.

38:54And as of today, it's going to be rolling out to all teenagers under the age of 18 who are defaulted into this. So they can't opt in or opt out. We're going to be moving them into teen account experience over the course of the next few months. And when you're deciding whether content or a content creator is generally PG-13 or not, using artificial intelligence for that, how? We do. We use artificial intelligence. So the first thing we did was we reviewed our policies, all the guidelines we had around what is inappropriate content for a team. So what's appropriate for a team? So we did that review on Instagram.

39:25And then what we've done is we've built the classifiers, our technology, the AI that we use, and we've retrained it on some of these new rules and tweaks and adaptations we've made to the policies. that goes out across the system. And then we find content that we don't believe to be in that PG-13 movie rating kind of space. We will either hide it from teens or we'll remove it entirely. Tara, there's still questions about how the technology and from a policy perspective, you define what is or what is not PG-13. So could you answer that more specifically? on a post-by-post basis, how is the decision made?

40:03This is or this is not PG-13? Yeah, so the first thing is we don't rate, if you're on Instagram, and how this is going to look and feel if you're a teenager on Instagram. Now, first of all, we're going to be sending a notification at the top of your feed for teenagers to let them know what we're doing here, to let them know that we're going to be aligning and guided by PG-13 ratings. What it will look and feel like if you're a parent is hopefully that they will understand again we're going to be sending notifications to parents. again really trying to speak the language of parents what we've done is we've made some changes to the policies so that if you're thinking about a pg-13 movie that's the kind of experience your team's going to have so what a good example of that would be around cursing so profanity we've always had rules around profanity on on instagram and there's certain things you can and can't say but on a pg-13 movie they have very very specific standards around this you can use one or two quite strong curse words and then other, you know, less, more minor curse words.

40:58So what we did is we looked at this. We're not apples for apples, of course. You know, we're a social media company as opposed to making movies. But we thought, what would be the equivalent on Instagram? And the equivalent on Instagram is we're not going to be recommending content to teens that has severe, what we would describe as severe curse words. So we train the AI to find those types of curse words and we will remove them so that we're not going to be recommending that kind of content to teens. So Tara, what other protections are you thinking about doing additionally going forward? So we're also announcing today two further things.

41:30One is that we're going to be giving parents more control if they wish to. So again, this update is for all teens under the age of 18. When we know you're under the age of 18, you're going to be moved by default into the PG-13 or the plus 13 setting on Instagram. That's the first thing. But if a parent wants to go that step further, we're really going to help parents to do that. So one of the additional, one of the other things we're doing, announcing today, is that we will have limited, even more limited content control. Parents can go in and they can have a look at that. They can talk to their teen, have a conversation with them.

42:02Particularly if your teenager is in that younger category, you might want to limit the content even further. Yes. Briefly, you've got tens of millions of teen accounts. How many are trying to opt out, navigate those age rules? How are you ensuring that they do remain within those age catchments? So we now have hundreds of millions of teens in the teen account experience, which we launched last year, which is really good news. We've been able to do that technically, which is a pretty big challenge to be able to do that. We know that 97 % of teens that we've moved into the teen account experience have not tried to change those more protective settings when they're in the younger age category.

42:39So teens below the age of 16 cannot change the settings we set in teen accounts without getting a parent's permission. We're going a step further with these content setting changes, which is it's for every teen under the age of 18, but they can't change them unless they get a parent to approve it as well. Tara Hopkins, Global Director for Policy for Instagram. Thank you very much for joining us here on Bloomberg Tech. OK, coming up, Europe races to prove Jensen Wang wrong about their AI capabilities at that Bloomberg Deep Dive next. This is Bloomberg Tech.

43:23Time now for talking tech and first up, SpaceX. Well, it's pulled off another successful launch and return of its Starship rocket, which deployed test satellite into orbit. Elon Musk's space company still has to demonstrate and master several novel technologies to meet its goal of a lunar landing in the next two years. Plus, Apple, well, it's had a release date for the launch of its super-thin iPhone Air in China. The phone will be available in stores later this month after a pause that allow local carriers to prepare for the device, which is eSIM only. The news coincided with a visit to the country by Apple CEO Tim Cook.

43:56And Google is planning its biggest investment in India yet, about$15 billion to build an AI infrastructure hub in the South over the next five years. India has been one of the biggest winners of the global AI boom, and the project will help accelerate local government efforts to expand the AI industry. Ed. NVIDIA's Jensen Wang issued an AI warning to Europe and France over the summer. You are too slow. Now European leaders are working to prove him wrong, with many committing billions to homegrown AI startups and services. Bloomberg's European tech reporter Mark Bergen has been writing about Europe's attempts at catching up and joins us now.

44:35Jensen Wang says you are too slow. At sort of an EU-wide level or country-by-country level, What is it that they're actually doing to prove him wrong or at least catch up? Yeah, that anecdote from our story was like the lead of, it was a dinner hosted by Emmanuel Macron. And in a way, before his government collapsed, France was seen as the vanguard here. They had that, earlier this year, they announced their largest data center project in the EU. They have Mistral, which is the closest thing that Europe has to sort of an open AI rival. And a lot of money and public support from the government.

45:09The European Commission, the European Union, has put money behind chips, behind what they call these AI gigafactories, basically large data center projects. If you compare the funding, though, to the US and China, though, obviously Europe is still a lagging third place. When we think about the key players of Europe, they do have some standouts. ASML, when you think chip equipment making, you've got SAP bringing it to the enterprise. But where else are they trying to grow their own talent and indeed risk pushing back, though, the U.S. influx of money that seemed to come with Jensen's last visit?

45:44Yeah, I think there's a couple of things happening, and we try to capture this in the debate. There are, you know, Jensen has been kind of teased Europe for moving too slowly. Clearly, he wants them to be buying more NVIDIA chips. And there are others that argue that maybe this sovereignty, this idea of independence from the U.S. and China of means not relying on NVIDIA, not relying on OpenAI, not relying on Microsoft and the cloud providers, that's a lot more difficult. I think the cloud is where we're starting to see some really interesting kind of neoclouds. Nebius is a Dutch company here that spun out from Russia's Yandex that's had a really fascinating growth trajectory.

46:21We've seen a lot of these neocloud companies come up in Europe. Some of them are really positioning themselves as alternatives to the US providers. N-Scale being another key name we keep hearing about. Mark Bergen, great story. And what you don't want to forget is we're going to dive into all of these topics. So much more next week during Bloomberg Tech Summit. This tale being hosted in London is on October the 21st. But meanwhile, that does it for this edition of Bloomberg Tech. Ed, a lot to digest in terms of geopolitics and in terms of valuations. Yeah, there's still a little bit of anxiety in technology markets.

46:55It's largely focused to trade. Salesforce is down 2 % on the day that Dreamforce kicks off. How's that going to go down? You can recap that on the podcast. You know where to find it. It's online on all those platforms. It's on the Bloomberg platforms. Big week ahead. This is Bloomberg Tech.

47:19I'm Barry Ritholtz, inviting you to join me for the Masters in Business podcast. Every week, we bring you fascinating conversations with the people who shape markets, investing, and business. CEOs, fund managers, billionaires, Nobel laureates, traders, analysts, economists, everybody that affects what's going on in the market. Whether you own stocks, bonds, real estate, commodities, crypto, you really need to hear these conversations. Sometimes it's behaviorists like Dick Thaler or Bob Schiller. Sometimes it's fund managers like Peter Lynch, Bill Miller, Ray Dalio. Sometimes it's authors, Michael Lewis, author of The Big Short, and Moneyball.

48:04Regardless of the conversation, these are the folks that move markets each week. That's the Masters in Business podcast with me, Barry Ritholtz. Listen on Apple, Spotify, or wherever you get your podcasts.

From the publisher

Bloomberg’s Caroline Hyde and Ed Ludlow break down the escalating trade tensions between China, the US... and now Europe too and what it means for the tech sector. Plus, concerns of an AI bubble grow louder among global fund managers and Instagram's Global Director of Policy on how the app is making some changes with tighter content restrictions for teenagers.

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