From Vine to Victory: Logan Paul's Journey to Entrepreneurial Stardom

28 Jul 2023 · 1 h 6 min

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In short

Podcast Summary: Business Lunch - Episode with Logan Paul

Episode Details

  • Title: From Vine to Victory: Logan Paul's Journey to Entrepreneurial Stardom
  • Host: Roland Frasier
  • Guest: Logan Paul
  • Description: In this episode, Logan Paul shares his incredible journey from being a young YouTuber to a successful entrepreneur, discussing his ventures, particularly the creation of Prime Hydration, and the lessons he's learned along the way.

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Key Themes and Insights

  1. Journey to Success
  2. Relentless Pursuit: Logan emphasizes that success is a result of consistent small actions and a strong desire to overcome challenges.
  3. Market Opportunities: He discusses identifying gaps in the market, particularly in the hydration sector, which led to the creation of Prime Hydration.
  1. Prime Hydration
  2. Product Launch: Co-founded with JJ (KSI), Prime aims to disrupt the hydration market with a healthier alternative.
  3. Market Strategy:
  4. Positioned against legacy brands like Gatorade and Body Armor.
  5. Intends to capture 5% of market share in hydration and expand into the energy drink category.
  6. Unique Selling Proposition: Prime has fewer calories and sugars compared to competitors, focusing on quality and taste.
  1. Amplification through Partnerships
  2. Logan advocates for the concept of "amplification," the idea that partnering with the right people can exponentially increase success.
  3. His partnership with JJ transformed their rivalry into a collaborative business venture.
  1. Handling Failures
  2. Learning from Setbacks: Logan acknowledges his failures and stresses the importance of viewing them as educational experiences.
  3. Candidness: He believes in being honest with oneself and recognizing when a path isn’t working.
  1. Influence of Social Media
  2. Logan discusses how he leverages social media to connect with audiences and promote his ventures.
  3. He highlights the importance of authenticity in engaging with followers.
  1. Philosophy on Wealth and Success
  2. Healthy Disrespect for Money: Logan feels that while money is a byproduct of success, it shouldn’t be the main focus.
  3. He aims to create a legacy beyond material wealth, emphasizing personal fulfillment and impact on future generations.
  1. Future Goals and Projects
  2. 99 Originals: Logan's latest project combines photography and NFTs, where he traveled the world capturing moments to auction off as digital art.
  3. Education Reform: He expresses a desire to contribute to education reform, aiming to empower the next generation based on their inherent talents.
  1. Advice for Aspiring Entrepreneurs
  2. Start Now: Logan encourages young people to take risks, embrace their passions, and be prepared for criticism.
  3. Focus on Storytelling: He believes in storytelling as a crucial element in engaging audiences and creating content.

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Episode Highlights

  • Key Quotes:
  • “Success is not an overnight phenomenon. It's a culmination of small, consistent actions.”
  • “The key to success is recognizing when the right moment presents itself and fearlessly diving in.”
  • “Amplification is everything. Partnering with the right people can take your business to heights you never thought possible.”

Timestamps

  • 00:00: Introduction
  • 02:16: Prime Hydration Launch
  • 05:37: Concept of Amplification
  • 12:37: Big Ideas in Business
  • 15:53: Influence of Social Media
  • 22:11: Importance of Self-Honesty
  • 32:09: Experiences in WWE
  • 34:47: Maverick Clothing Brand
  • 44:17: Insights into the Podcast Space
  • 47:12: Logan’s Aspirations
  • 54:51: Thoughts on Philanthropy

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Conclusion This episode of the Business Lunch podcast with Logan Paul offers valuable insights into entrepreneurship, the importance of resilience, and the power of strategic partnerships. Listeners are encouraged to pursue their passions while learning from their experiences, both successes and failures. The discussion serves as an inspiring reminder that innovation and authenticity are key drivers of success in today's fast-paced business environment.

Resources

  • For further insights and resources, visit [Business Lunch Podcast](https://businesslunchpodcast.com/).

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Transcript

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0:00I am blessed that I am incredibly curious. I like to explore what's possible. I like to push myself. I love to innovate. I love doing things that on paper make no sense and should be impossible. How much more successful would you be if you had lunch once a week with insanely successful entrepreneurs who shared their biggest secrets on how they think and achieve success? Grab your seat at the table because this is Business Lunch with Roland Frazier and Ryan Dice.

0:34Welcome to another episode of Business Lunch. And today's a snackable episode with Roland where he's going to get into some more tactical strategies that you can start using to live a rich and happy life. If this is the first snackable episode you're hearing, I'd encourage you to go back and listen to some of the other episodes that Roland has put out. And if you want to get notified every time we release a new episode, go to the new businesslunchpodcast.com website, and we'll send you detailed notes along with every episode. That's businesslunchpodcast.com, www.businesslunchpodcast.com, and you can sign up for the free email newsletter where you'll be able to get all the highlights and resources from the episodes.

1:09How are you? How is everyone? This is great. This is great. Okay. Okay, cool. Yeah, thanks for having me, man. I'm honored. Hopefully I say something important. Well, I want you guys to all imagine that these clear water bottles say prime and have your drink. He's got it. We were going to have him out here, but I had a chance to try that backstage. It's actually pretty good. You liked it? Did you have anything to do with the tasting and formulation of that? Yeah. Yeah? Yeah. Almost everything. Yeah? Yeah. Tell me about that. So, yeah, prime hydration. Truthfully, this is probably the most promising fruit of my labor.

1:52Yeah? Yeah. It is the quintessential thing that embodies everything I've built. Prime Hydration, it's a hydration beverage, and we, I mean, can I brag a little bit? Tell me the back story and brag. Absolutely. Yeah, okay, so we saw a hole in the market, in the hydration market, where we knew that we could create a better-for-you, better-tasting hydration beverage because we are disruptors. And when I say we, I'm referencing my partner, JJ, also known as KSI. He is the UK's biggest influencer, a phenomenal partner, and boxer. I was going to say, not a bad boxer. Not a bad boxer. He beat me. So, yeah, yeah, yeah.

2:34We fought twice. And we came up with this idea and I didn't feel like doing it alone. I found that personally, amplification is something that really works well for me. And when I can find good partners and make a good product, and then obviously the marketing is built in, we kind of hit the perfect trilogy of things to make what has become a pretty successful business. We're on track to sell 100 million bottles in our first year. Nice. In eight months, Prime now is 1 % market share in the hydration category. So that means for every 100 bottles of hydration sold, Prime is one of them. We aim to be at 5 % by the end of next year.

3:17And I'll say it. I'll say it right here, right now. In January of 2023, we are also going to attack the energy category. We've got two trademarks, I think, that were applied for. I saw that. Tell us a little bit about that. You do your research. This guy is great. And the questions you sent me, by the way, are fantastic. I appreciate the diligence that you've done today. Oh, thanks. And that's why I hope I say something important because, you know, I've done a decent amount of these. I have a podcast called Impulsive, and I talk, man. I talk. Can I swear? Absolutely. I talk a lot of shit. I talk a lot of shit.

3:53A lot of stuff that comes out of my mouth is, you know, it's whatever. But I hope today I can say something that someone can take home or even that surprises me that I haven't heard myself say before. That would be awesome. And what you've got here is a very, very cool bunch of intermediate to advanced marketers. And so some of the things that you opened with, even saying I saw a hole in the market and things like that, how you approach this will absolutely help everybody here. So there's no way you don't give these guys amazing value. I hope so. So let's start with that. You talked about a hole in the market.

4:28How did you see it? What was it? How are you addressing it? Yeah, I mean, what are our competitors? Body Armor, which is fairly new. But going back even further, Gatorade, right? Gatorade has been around forever. It's a legacy brand. What's their percentage of market? Do you know? I do not know. I wonder. I should. But they've just been around forever. And in my opinion, they're archaic. They are the prime hydration beverage currently, but also 140 calories a bottle, 26 grams of sugar. A lot of sugar. We have 25 calories and 2 grams of sugar, and we taste immensely better. We are better for you and better tasting.

5:10BCAA's 850 milligrams of electrolytes were a phenomenal product with a story built into it. So there are going to be a few things I continue to harp on today. One, I already said the word, amplification. I love that word. I love what it implies. I love how. What does it mean to you? Compound. Compounding. Like, yes, I am an entity. I have built a thing. Cool. A lot of people have done that. But when you can partner with other people who do the same thing and amplify what you're doing, you know, I mean, it pays dividends. Like, the benefits are exponential. And the story is truthfully birthed out of love.

5:53I mean, I know it sounds weird, but JJ, my partner in the United Kingdom, and I fought each other twice. We beat each other up twice. I convinced myself at one point in my life that I hated this. I was going to ask, did that start as a true, I don't really like you? It was 100 % real. Like when you're getting in a ring with someone, you have to convince yourself a little bit that you don't like that. But we really didn't like each other. The dust had settled. He beat me in the fight by one point. I'll never forgive you, Jack Reese, for taking away two points. You lost me that fight. But also, I'm not sure if I had won the fight against JJ, I'd be sitting on prime right now.

6:36I took the L on the chin. And I had no problem giving JJ and telling JJ he was a better man that night. And I think he respected me enough to open the door for a conversation. Nice. Had a podcast. Did a couple collabs. Realized I kind of liked the kid. And then I wondered what would happen if we did something together. We launched a company, two enemies, like bitter rivals coming together out of a place of, hey, I respect you. And actually, I kind of like you. Like JJ is a friend now. And great partner, great product. And again, the marketing is built in. That is the trifecta. Partners, marketing, and product.

7:19So how do you guys, like, are you both kind of adding the same thing? Or do you have different responsibilities with respect to how you guys are approaching the business? Or how does that work? So he's based in the UK, and that's where his value comes in. He pretty much runs the UK, especially internet culture. Like, he's the god over there. And I think more so, like, again, like me, he's a disruptor. Like, when he does things, they're innovative, they're new, they make noise. And as someone who likes to think I do something similar, it takes a massive weight off my shoulders because I don't have to carry this company on my back alone.

7:58Yeah. He works just as hard as I do, which is not easy. Yo, I work hard. I work really, really hard. And I've gotten better as I've gotten older at working smart as well. And just like everyone in this room, you know that the more you get out there, the more you do, the more you learn, you're going to get better. I'm 27 years old, dude. And I've been doing internet content marketing disruptive stuff for almost a decade now. Like nine years. And I can finally feel the work that I've put in is contributing to building something really impactful. And that's important to me. That's awesome. Tell us about the energy drink thing.

8:45The energy? I can't say too much, but we found that with Prime, we are adding incremental dollars to the hydration category. When I say that, I mean, at the moment, anyway, we're not trying to compete with… You're not taking away, you're actually bringing new people in. Bingo. And that's what we found. Prime has, you know, we passed Powerade in Target in sales. That's awesome. But Powerade sales didn't drop. We are bringing millennials and Gen Z, people who didn't want to drink a Gatorade on the daily because it is simply bad for you, to a lifestyle beverage. That's what we are. We're a lifestyle beverage.

9:28You can take this thing with you anywhere you go. And similarly, we see a hole in the energy category. And our partners, again, another word I'll keep harping on, no energy like the back of their hand. They are the creators and distributors of Alani. Alani knew the caffeine beverage. And, you know, you drink a Red Bull. It tastes okay. A lot of sugar. I mean, I don't know, mixed with vodka, yeah. It tastes okay. Then you fix it. It tastes okay. But, again, like, another thing I'll probably be harping on a lot, and I love this analogy, I love to be the buccaneer, the person who goes second. Yeah.

10:07Right? Pioneer or buccaneer. Being a pioneer is great. But when the pioneers came to America, they were riddled with famine, disease, war, like bad. They got killed off and were, you know, faced with a slew of issues they didn't know how to deal with. The Buccaneers did. They knew what to expect. They came in, surveyed the landscape, and then made decisions on what to do to fulfill their goals. I like seeing what the market is doing. I like seeing what our competitors are doing, my friends are doing, right? And then I wonder and I ask myself, can I do that better? If the answer is yes, how can I do that better, right?

10:44And that's where you get smart. That's pretty cool. Yep. So if we were looking at the energy drinks, what do you feel is going to be better, you're going to be doing better there than where the market currently is? First off, there's 10 calories. Nice. And zero sugar. Nice. And it tastes phenomenal. Okay. I tasted it out of the can officially for the first time, I think, two days ago. And I know I'm probably a little biased, maybe, because it's my company, but it's a phenomenal product, man. Like, it's a really good product. And in the same vein as Prime, it is a better-for-you caffeinated beverage that tastes better.

11:26So let's say that you talk about partners and you've got JJ, right? When you're thinking about the other people that you're going to bring in to realize the vision that you guys have, those are partners also ideally? So it was the opposite. Okay. They had the vision. Okay. They pitched me. I said, okay, I like where your head's at. What can we do with this? What can we make? Conceptualize a product. Let's do a hydration beverage. Let's call it prime. I drew this on a piece of paper one day and said, can you make the logo like this? They just made the logo exactly like that. That's cool. And then we pitched JJ.

12:04And he liked it, too. He saw the same thing we did. So the vision was a kernel that started with them and then became what is now, you know, a really blossoming young business that looks really promising. So when you're thinking about partnerships, do you prefer to be approached or do you prefer to kind of have an idea and then reach out? That's a great question. I have one or two. You have a lot of great questions.

12:33because I've done both. Yeah. I will say being approached by really adept people who already have their shit together was much easier. Yeah. You're kidding, right? Dude, I am a creative. I can spit 100 ideas out a day. And most are bullshit. But there's going to be some good ones in there. There's going to be some good ones in there. But I have so many ideas. I am an ideator. Yeah. I am not an executor all the time, and I fall short in that category. So when I have someone who's good at the thing that I want to do already, and they're pitching me, say less. If I like the idea, it's organic, it fits, and I want to do it, I'm in.

13:10That's awesome. How do you not get overwhelmed by all your ideas that you've got? I smoke a lot of weed. That makes sense. Yeah. Slows it down. Smoke a lot of weed. I like it. No, I'm just kidding. You know what? I've gotten better at it. I'm sorry. I've uh just just like I said before you get better at the thing you continue to practice yeah I've been doing this for nine years right I'm at a point where the the bad ideas don't make it out of my mouth okay great nice I like it you know what I'm saying like they'll pop up I'll I'll play around with it here yeah in my conscious and you know bury the bad ones and because dude I I messed up a lot.

13:54Like, I fall short a lot, and I will continue to fall short. But there's so much value in failure. You know what I'm saying? As long as you win more than you lose, you are a winner. And you can't win if you don't fail, right? Bingo. You can't. That's something to me that just because you said that, that's super, super important for everybody. How do you deal with that when you thought you did everything right, but something fails? Something doesn't work out like you'd hoped it would. How do you keep not let that get you down? Yeah. Not make you afraid to do something else? That's the education fund.

14:24Yeah. I got a lot of money put in the education fund. I have millions of dollars in an education fund that I have lost doing XYZ. Yeah. But I've gotten good at failing because I know how valuable it is. Yeah. I think there is so much power in having up as the only direction you can go. Yeah. You know what I'm saying? I totally do, yeah. I mean, like, ask yourself, what's the worst that could happen? Can it get worse? Right. It probably could, but maybe it won't, right? I have a good imagination. I can think of how bad things are. It could get pretty bad. But still, like, I even, not to sound too pompous here, but I think, like, why do people pay attention to me?

15:12I think one reason is I am not perfect by any means. and you've seen me not be perfect. Like I make my mistakes in front of you. Behind the scenes, I'm kind of boring, dude. Like I'm quiet. Like you see me backstage. I'm drinking Prime. Maybe I'll like get up and like yell or something sometimes. But like I'm pretty chill, you know? But I've failed and people see that. And I've also done the opposite. I've won and I've looked around and gauged the landscape and asked myself like what can I do to improve? and I have the blessing of sitting here today with what I'd like to think is a pretty inspirational story arc.

15:55Yeah. Now, I've been through trauma. I've been through tragedy. I've survived it. I've weathered it. I've learned from it. I've come out on the other side and now I sit here comfortably, you know, and it hasn't always been like that. But man, I like having one direction to go. So speaking of you've been doing this for nine years, you've had ridiculous success, over 100 million followers, I think across all the different platforms. What is it that you do uniquely, you think that really drives so much interest in social for you?

16:31Or what is your approach when you're thinking about social that you think makes that? I think it's based on what my interests are. Again, I am blessed that I am incredibly curious. I like to explore what's possible. I like to push myself. I love to innovate. I love doing things that on paper make no sense and should be impossible. And there's hope in that. What impossible thing are you working on right now? Selling Prime for multiple billion acquisition. Do you have a target? Five. Nice. That's awesome. You'll make it. I saw a guy on YouTube that said, this is why Logan Paul will be a billionaire.

17:18But you know what? I think that's great. I have an interesting and kind of fucked up relationship with money. And again, I say this with privilege, but I don't let it dictate my life. And I haven't always, which is why there's millions of dollars in the education fund. Like, dude, I'm good at making money. I'm better at losing money.

17:46But I can see it flipping. Yeah. You know what I'm saying? Yeah, yeah. Early 20s, trying stuff, putting money here and there, learn a little bit, see what works, see what doesn't. And, you know, eventually, again, you're going to be right more than you're wrong. and I've continually made the right decisions and hopefully keep making the right ones. What's helped me with it is I call it, I have a healthy disrespect for money. It's like, it's great, but if that's the thing that you're after, it's just the wrong thing. Bingo. It's a pretty cool byproduct of the things that I love to do. Yeah, exactly.

18:25So you did some training early on with the Groundlings and what was it, the Upright Citizens Brigade for kind of comedy training. How was that helpful to you in doing what you do? And would you recommend that other people kind of like do that to diversify themselves or get extra skills? How was it helpful? It wasn't. Okay. It wasn't. Take that with a grain of salt. But maybe there's something here. When I moved to Los Angeles, age 19, I wanted to be the biggest entertainer in the world. That was my goal. You had that goal. Nice. That was my goal. I would, in the morning and at night, look at myself in the mirror and repeat it every night and every morning 10 times.

19:10Wow. I'm a lunatic. I don't care who was at my house, whatever. I'm the guy talking to myself in the mirror saying, I will be the biggest entertainer in the world. I will be the biggest entertainer in the world. It's the only thing I wanted to do. Did you just do that on your own or had you seen or read something that said that's helpful? I'm big into manifestation. Okay, good. I've been since I was 14. All right. Like, dude, when I was 14 years old, I would just write on a paper over and over and over again. I will be more successful than anyone I know. I will be more successful than anyone I know.

19:39What does that mean? I'm a 14-year-old in Ohio. How does that manifest itself? Not so bad. It worked. I understand the power of saying something, speaking into the universe, and then if you're willing to put in the work, I've seen it happen so many times. No one can tell me anything's impossible because I've done it, and I'm going to continue to do it. What was the question? I got away from it. No idea. I never listened to that. No, no, please, please, please. It was a good question. No, I was just asking about the comedy training. The comedy training. Okay. That was my goal. Yeah. I thought that traditional cinema was going to be my vehicle to get there.

20:17Okay. So I wanted to sharpen my blades. I wanted to become a great actor. I wanted to hone in my improv skills so I could be funny on the fly. And so I attended these classes weekly for two, three years. Did you? Yeah, I put in a lot of work, a lot of time, a lot of money. These classes are expensive. You're in L.A., I'm going to the best teacher, getting private classes, auditioning, all these things. Turns out I don't have it. I am not an actor. I'm not a comedian. Not yet. You might find that you're. Dude, it's one of those things. I just don't think I have. Yeah. And I've since pivoted, but I tried.

20:59I really tried. I practiced my skills and I tried to sharpen the blades for something that I thought I was going to do. But I was confident enough with myself to admit that this might not be my thing. even though I thought for the last five years it was. Did that change the goal that you had or was it? Okay, how did it change it? I just didn't really care about it anymore. I thought to myself, I don't know if I'm going to be the biggest entertainer in the world. At least not through like that traditional. That articular path. Yeah, like and then one night I'm fighting Floyd Mayweather and I look around at a sold out stadium in my Hard Rock stadium in Miami and millions of people are watching on TV.

21:47And I'm like, yo, I think at least for tonight, I might be one of the biggest entertainers on the planet. That's pretty cool. So in a weird roundabout way, I was able to check that box off. But forget about that for a second. I think the ability to just be honest with yourself, be candid, be candid with people around you too. Like me and my friends have honest conversations, right? And especially with art, as a creative in a creative world, it's hard to tell someone that this thing sucks. I didn't resonate with that video. I don't like that photo. And obviously everything's subjective, but some things aren't, dude.

22:27Some things suck. And, like, you got to be honest with yourself. If your thing sucks, if you're not an actor, if you're a singer and you can't sing, you need a homie to tell you that, yo. Like, pivot. Pivot. And I did. And I, you know, again, took the L on the chin. But I tried. Yeah. I really did. Yeah. And I was okay with falling short in that category. How do you know when it's the right time to say this isn't the path versus sticking it out and making something happen? Because I think a lot of people wrestle with that. For sure. It's a great question. I asked Kevin O 'Leary this when he came on my podcast.

23:11and he gave a number. I think he said if your business isn't producing, what was it, like 5 million in three years, it's time to pivot. Whatever it was, he gave an answer that it was a tactical metric you could track.

23:28You know, it's a balance. How much do you love the thing you're doing? Right. I don't love acting. Okay, that's great. I don't love acting. I don't love improv. Why do you think I don't love it? Because it's not my thing. Yeah. I convinced myself it was my thing. Right. And then I had to look in the mirror and was like, I'm not the Hollywood machine. Yeah. I'm a disruptor. Yeah. And I can do this because I have an iPhone. Right? So much power in this thing. Dude, when I was a kid, I had to work for two years before I could afford a video camera to post videos on this brand new platform called YouTube at age 10.

24:05That's awesome. Yeah. I threw two birthday parties, would snowblow driveways in the winter, mow lawns during the summer at age 10, trying to hustle. But now, like, yo, I just don't want to hear any excuses for people trying to make it on the internet. If you have this, you can do anything. With the content that you create, because you've been creating a vast array of different content for a long time now, where do you find inspiration, and how do you not run out of things to create? It's a great question. the honest answer is I don't know. Okay. I don't know. I, uh... Are there, like, do you find in particular that when you're thinking about something or you're in a particular state or a place or...

24:47It's because I do a lot, because I love to live. Yep. I use life as my inspiration. I do a lot. One of my favorite quotes is, life is not short, you just have to do more. And in that, you will learn more about yourself, what you're good at, what you don't like, things that interest you. And in my business, if something interests me and I can craft a story around it, I know how to make media. I will invite the audience on a journey of learning, on a journey of improvement, growth of an arc. And apparently it resonates. Do you think about the end result and then actually craft a story? You mentioned that around things.

25:29Do you find that that's kind of the way that you process that? Yeah, yeah. I'm super visual. I always have been. I think the one thing that I do believe I was, like, gifted with was my ability to see things that don't exist yet and then turn them into reality. I love directing, right? But it's because I can literally see a scene before I shoot it and then just show myself what I want it to look like, then make it happen. And same with my life. I can see what that end goal looks like. I could see myself across the ring from Floyd Mayweather the first time my manager suggested a fight. On paper, that made no sense, but I saw it.

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26:22Reality just had to catch up. It was your manager's idea? Yeah. Did they just not like you? is that he's back there you should fight no he said he said he said uh would you ever fight Floyd Mayweather and I was like like out of left I was like that's the dumbest question you've ever asked me why why would why would Floyd fight me but like yeah sure I'd fight him June 6 2021 here we are how long did it take from that first conversation until it actually happened a while Floyd is finicky. Yeah. Finicky and tough to deal with. And he's smart. He won't tell you when he's going to sign the contract.

26:58Really? He'll bait you until he thinks you're least expecting it. And then you'll have six weeks to prepare for a fight against the greatest boxer on the planet. Lucky for me, I knew he did that. And I was training the entire time that it became a kernel of an opportunity. Yeah. You know what I'm saying? Yes. I did not wait. Yeah. I bet on that situation happening because I saw it in my head. And I knew what it could do. And I knew it would make Floyd a lot of money, and it did. And he still hasn't paid me yet in full. I like it.

27:30You've created so many different things. Logan Paul VS, you created and then you sold to Comcast. That's kind of dealing in a very, very different and sharky environment. How was that? What did you learn? Any takeaways? Yeah, not ideal. Logan Paul versus was the show. Again, love life, love to push myself, love to see what's possible. So I decided to wrestle a bear, do a demolition derby, try to cook for the chefs on Top Chef, slack line across a canyon, 300 feet high. Things I've never done before. So it was Logan Paul versus I put myself in a scenario that humans shouldn't be doing. Right. Wilderness survival, just just crazy stuff.

28:12Things that interest me. but as soon as I gave it to a corporation the magic was lost for me what happened? what killed that? it became a production, it had a director and it wasn't you I'm the director, that's what I'm saying that had to be you and to this day I think that show is a really good concept for someone like me for someone who likes to do stuff put themselves in challenging circumstances and isn't afraid to just you know, be an idiot or be vulnerable or cry on camera. Like, but we, we put the traditional machine behind it and it didn't work. So the message there is like, I know this now you just, you have to remain authentic.

28:57You have to remain authentic to how you create and who you are. Yeah. That makes sense. Yeah. What, um, do you have any strategy that you think of for like really connecting with your followers, your audience? And it's hard. Yeah. I'll be honest with you, it's hard. Like I don't go out a lot, but I, I do try to connect with people who, uh, are even the slightest bit invested in what I do when I see them in the streets. And, and you know what I do do? Well, I listen. Yeah. I listen, whether it's in person, whether it's reading comments, right. Uh, you know, you have a lot of creators, like they don't, they don't let you read the comments.

29:33I'm super open to feedback. I love feedback and I consider feedback good and bad. Like I don't care what it is because I've developed a really thick shell right now. Like, you know, if someone comments, you know, Logan, you were so stupid this episode of Impulsive. I'll, you know, I'm not offended. Was I being an idiot? Right. Like, I'd consider it for a second. Yeah, I'd listen. And what about haters that aren't really giving legitimate feedback that are just hating to hate? I have a decent answer to this, and it's gotten me out of a lot of mental trouble. Nice. Okay. You know, everyone, I think, deals with their own form of haters or critique, negative feedback, whatever you want to call it.

30:20Because I operate, I'd like to believe, with a backbone of logic, reason, rationality, like facts, truth. That's kind of how I work my business. I will genuinely consider what the hater is saying. Yeah. Right? some of them have truth to it and then i view that as an opportunity opportunity to improve that's great you've said again like logan you you talked way too much in this podcast you interrupted the guests like you you're honestly you're so fucking annoying you're way too egotistical to be a hosting a show like maybe they're right uh-huh you know but maybe they're not maybe you've said something that is so just not even remotely true to me it's like telling me the sky is green okay okay if someone comments on a youtube video yo logan the sky is green.

31:12I know the sky is not green. You know what I'm saying? I know I'm not dumb. So like everyone has an opinion, but is it true? And be honest with yourself again, be candid with yourself. Is there truth in what this person is saying? If you can look yourself in the mirror and say to yourself, there is absolutely zero truth in this, you should be unbothered. And that's the word unbothered i love that word operate with that be unbothered but also listen like if it hurts might be a little truth to it right you might have to confront a demon you might not want to right but that's okay that's okay i look forward to those opportunities please prove me wrong please correct me please help me be better you know but as far as haters go man a lot of it just it's it's noise yeah that's that's so true what about um wwe what uh what's the appeal wwe man oh so cool um so cool i i i love the wwe i am i'm excited that i get to attack another vertical and i use the word attack intentionally with the fervor and the passion that i like that i like to move at and operate at uh and obviously the WWE is a if not one of the biggest media conglomerations in the world.

32:35They are incredible. And I am fully aware of the opportunity they've given me to leverage what I've built to do what I want to do in the future. As long as I show up. As long as I put in the work. As long as I hit them five star frog splashes off the top rope onto Miz at the table on SummerSlam. I live for moments like those. Again, I love to disrupt I love to push myself, and I love that when I watch my promos back in my wrestling, I know I can improve so much. That excites me. I'm nowhere near where I want to be. I have so much room for growth, and that's cool. Like, I see limitless potential in this specific vertical that I can be doing, God willing, if I stay healthy for a while.

33:24And they seem to like what I'm laying down. It's working out pretty well. So you said it's going to help you get to where you want to be. Is that in that vertical or where you want to be generally? What's it going to help you do? I mean, look, man. Although the initial goal has become less important, I'm an entertainer. Yeah. I love to entertain. I don't box because I want to be a boxer. I box because I love the sport and I want to entertain. Yeah. And WWE is the epitome of that. It's one of the hardest things I've ever done. It is harder than boxing. Is it? Yeah, it's so hard. It's to think about performing physically in an environment that makes no sense.

34:11Like, go to one WWE match and tell me if you understand what you're seeing. It is absurd. The dedication, these people, the showmanship, the physicality, it's wild. And it's one of the most well-oiled machines that I've ever been a part of. But, man, I just love it. That's pretty cool. Yeah. So tell us a little bit about Maverick Clothing. And I read something, I think it was an interview, or maybe it was an interview I saw. But you said you hit a million dollars in a day. And then you hit the million dollars the next day and the next day. Tell us a little bit about how you got into that. What do you see happening with that?

34:47What's your vision for it? Yeah, shout out Black Friday. God dang. That is a good weekend for merchandise. That is a good weekend. Circa 2017 YouTube. Man, we hit the merch wave on YouTube. And I, even back then, I still have little knowledge, but especially back then with the little knowledge I had about building, knew that I did not want to put my face on a shirt. I wanted to make a brand. The word Maverick has resonated with me for my whole life. It fits. It fits. I do things different. And I attribute damn near all my success besides to my father, shout out Greg Paul, for the work ethic he instilled in me, but to the fact that I just, I do things differently.

35:36It's so easy to see what everyone else is doing and go, how can I be different? Like, what has not been done? And the Maverick is that. It's the independent, unorthodox person that trailblazes. And made it into a clothing company. Had some success. We did$50 million my first year in revenue, which is absurd as a 22-year-old. No 22-year-old should have that much money, and that's where a lot of the money was lost in the education fund. But it worked. My hypothesis was correct. I created a brand that resonated with people. It is so easy. When you were creating a brand that resonated with people, were you thinking that that was what you were trying to do, or were you trying to take your feelings about yourself and what you wanted the clothing brand to embody about yourself?

36:26Well, both. Okay. Both. I believed in the message. I still believe in the message. I just think if you survey the landscape and question yourself a little bit, what can I do that I have not seen yet that is different? It's really easy to break in. Yeah. And on YouTube at the time, it was easy to break in because no one had attempted. That's not true. There are a handful of YouTubers who had attempted to make a brand out of merchandise, and some of them worked and some of them didn't. And again, we had a good product, a marketing machine, machine, machine, every single day, daily vlogging, in your face, kids coming home watching me almost like a ritual.

37:09And they paid attention, and they bought into what I was selling because I really believed it, and I still do. What's your vision for that? I am on a mission to explore what is possible in life. I like to believe that I embody possibility, the essence of possibility. Pretty great. That's my goal. I want to do things, again, that on paper should not happen. I think that's amazing. I think it can be inspirational for a lot of folks out there. And the more I continue to do that, I think the message of being a maverick, of doing it different, of believing in yourself, of not following the traditional path will become a model of success for a lot of people.

38:10That's really cool. Tell us about, you've got 99 Originals, and you've been kind of playing around with crypto. But there have been challenges in volatility. What's your current feeling about it, and how does the 99 Originals play into that? So, two-part question. You know, current feeling about crypto, damn.

38:35Damn, I wish I would have bought some more ETH way back then. But I believe in crypto. I think it's really cool, and I think it'll make its mark somehow and fit nicely in society. But yeah, 99 Originals, I mean, I could talk about this all day. Well, tell us about it. For anybody who doesn't know, let's get kind of an overview. 99 Originals, okay. I had just fought Floyd Mayweather. I didn't really know what to do. I had a what now. So I partied for six months, like straight. Like I went hard. I was like, I just fought Floyd. And lived. I lived. I lived. So I was going to live. And about three months into this, like, pure degenerate behavior, I had a creative, like, light beamed into my head.

39:21And I, in three days, conceptualized an idea that I believed could become my magnum opus. And it was called 99 Originals. So basically, I took a Polaroid camera. I traveled around the world in 99 days. I traveled 84 ,000 miles. It took over 4 ,000 Polaroids. I spent$10 ,000 in film alone. And I would try to take and capture moments of the most significant, coolest, artsy, aesthetic things I could find. I selected 99 final images at the end to mint as NFTs and auction off one-by-one daily over the period of 99 days on Originals.com. The buyer of the NFT gets the physical one-of-one Polaroid. Here's where it's going to get a little complicated, but bear with me.

40:03If you buy an original, you are a member of the original's DAO. Half of the money that is made selling the originals, half goes to me, half goes into what we call the community treasury. So if you have an original, you're a member of the DAO, the decentralized autonomous organization. And you can contribute and decide what the community does with the money. Essentially building what I call the future of community. Or I hope to become the future of community. and I mean truthfully one of my proudest projects I am humbled by how well it was received I have never gotten better feedback on a single piece of content I've posted ever it's amazing man again new vertical dog photography I just bought Floyd Mayweather and the next thing I wanted to do was take pictures like but I loved it And then I had a flashback to when I was eight years old.

41:01And the first thing I did before I bought the video camera was use a digital camera. Before that, it was a Polaroid. And so, again, and I'm so blessed and I'm so grateful. I don't, I'm not religious, but I pray every day. And I don't ask for anything. I just say how grateful I am because I'm overwhelmed with gratitude in this life. And I don't know what to do other than just like express that. But I'm getting to do things that I have been interested in my whole life. I'm inherently curious. Like I said, I'm, I'm, I'm, I'm. I have this zest for life, and I'm getting to do things now that I've always wanted to do, and it's fun, man.

41:38Is there anything on the bucket list? I have a bucket list. Yeah? Do I share a little? Absolutely. You guys want to hear my bucket list? There's some odd ones on here, man. Yeah, all right. I want to hear those. Those are fun. Find a pearl. Nice. Hit someone in the face with a frying pan. I don't know what, I don't know, just like Tom and Jerry type. Ride an ostrich. Do an MMA fight. Fight at Madison Square Garden. Sail to the Galapagos. That's a beautiful place. I had this jump from the top rope in WrestleMania. Got that one. That ended up happening. Skydiving into my ranch where my boys fight an adolescent big cat.

42:20All right. I told you they're odd. But like, I like that. You know, I like to do stuff, dude. I like to do, like, what am I going to find out about myself when I'm fighting that adolescent big cat? That's pretty cool. You never know. You never know. Now, are you doing any brand deals? Because you've got a lot of things that you're doing yourself, which to me is the brilliant model for any creator or influencer these days. Are you doing any brand deals with people that have other brands where you're more a spokesperson? Or is it only equity things that you own parts of? Rarely. Yeah? Rarely. If something makes sense and it's something that I don't believe I can build myself because of whatever complications and it's organic and the deal makes sense, I'll consider it.

43:06But you're right. I prefer to build. How would the deal make sense? I have a hard time with that. Yeah, it would have to be a lot though, right? Yeah. Example? Or something you had maybe no direct interest in doing yourself or something like that. Yeah, exactly. exactly like okay i i'm an ambassador for the barstool sports book big barstool guy i love barstool and um they came to me with an with a deal for the sports book and it made sense it was a healthy deal and again i i i am in bed with them already and i'm i'm actively talking about sports and and and i like gambling myself and so yeah i thought that was organic and i thought it made sense um so i took it okay and and i i have a deal uh coming up with sandbox the um the metaverse that i again i think made sense and i'm i'm in the nft land and crypto world and thought yeah we can activate and i can make an impact and and be a good partner for them nice and in the podcast space you've got impulsive you've got all kinds of cool things going on there what do you feel is happening there where is it going in the podcast space yeah can i tell you where I hope it's going.

44:13I would love for you. So we can get acquired. Yeah. So impulsive. My podcast is, uh, it, it's really a show. We're, we're visual guys, me and my, my two co-hosts who are also my best friends. And we are primarily on YouTube. We're syndicated across all platforms, but I hope podcasts is going to have a healthy crossroads with, with where, where video sort of becomes synonymous with, with audio podcasts. Um, cause that's where we thrive and I'm cognizant that it is incredibly hard to break into podcasts. Now, this was another thing where I think we got lucky. We did something really early, caught some steam, got some, got some traction, but it's another space where it's just hard to make waves.

45:00And I, I also think there's so much, there's so much value in, in, in the podcast listeners. You know, these people are, they're, they're, they're high quality. It's a high quality audience. They, they will listen to you and your friends talk for hours on end. It becomes again, almost like a ritual. Um, every week they carve out some time to watch you. And I, I, I consider it the spine of my operation. Yeah. Always on every single week, 345 episodes deep. And I can stay topical, We'll talk about things that are important to me. Invite guests on. We've had some of the coolest guests in the world on.

45:36Yesterday, we had Sebastian Maniscalco, the comedian. Rob Dyrdek. The day before that, Gabriel Iglesias, Fluffy. We have Shaq this weekend live in Vegas. And then David Blaine. We just get to talk to the coolest people. And I am fortunate that they want to sit down and have conversations with us that, similarly to this, I hope when people watch, they can have one takeaway. Right. And are you picking the guests yourself, or do you have kind of a... So we have a team that will suggest, but the general rule is I have to be intrigued by the guests. Like, you could be doing the coolest thing in the world, but, like, if I'm not interested in it, it's going to be difficult for me to have a conversation.

46:18Yeah. I mean, at this point, man, we can talk to a fucking wall, to be honest with you, especially with Mike. For those of you who know Mike, the guy can talk. The guy can talk! But, yeah, it's amazing. I'll be doing a policy for a very long time. That's really cool. Now, you did mention getting acquired. So are you thinking about exits with all the things that you do, like when you get into something or when you're running a business? Or does that play into it at all? It's funny. You're asking me that at a really interesting point in my life. Really? Dude, I've never been acquired. Think about it.

46:55I don't know what that's like. All right. So am I thinking about exits? I guess because I was told you're supposed to like not supposed to but like I can see it on the horizon yeah I could see it happening but I don't know what it's like I don't know what that feeling is so I don't know I I'm doing this stuff because I love it and in the same way that that money happens to be a byproduct of the thing that I love I'm doing these things that I love and I'm sure something will happen eventually where I can be like oh cool like Prime just sold for five billion dollars wow we were on we were on top of the bus in the united kingdom when we were launching prime and it was me mike jg was there like like just our friend group our managers our team the people building this thing and mike said to me he goes yo fuck the acquisition this is what it's all about when we were just on top of this bus right launching a product in the united kingdom like it's fun yeah it's fun so while it is it's idealistic it's something to look forward to and like we'd all love it to happen like i'm enjoying the time right now and i'm making sure to savor these moments of of being here talking on stage about a product that was did not exist in december 31st 2021 and now again one percent market share in hydration category like it's cool it's it's fun um we got to we had richard branson here a couple of years ago and he was talking about how when he launched virgin cola that the other cola folks were playing really, really dirty and ultimately kind of pushed him out.

48:24Have you experienced any of that kind of thing as you've gone to market with this? Not from the big dogs. Okay. We've had a couple of copycats. Yeah. They got a pretty strong cease and desist letter and pulled their product from retail immediately. They did? Okay. Yeah. They were called King. They look exactly like this. Like they ripped us. And so they're done. But no, no, we haven't, we haven't been, we haven't been like bullied or like approached per se because like a fighter coming out of me will tell you like there, you cannot stop us. Yeah. Good, good luck. Yeah. I know how powerful I am and my entity and what I bring to the table and I know how powerful my partner JJ is.

49:08And together, like again, fighter coming out of me, I just, I just don't see how, you know, we're going to be affected by the old dogs. I like it. There's a new sheriff in town. So if you were, if you, with all that you know now, it's going to, you have to follow this because, because it's not going to be articulated well, but if knowing everything that you know now, you were back to your 14 year old self, starting from scratch with nothing, what platforms and approaches might you take? Tick tock. Nice. Swear. Tick tock's algorithm is so good for discoverability. like it's almost too easy yeah again you got iphones now dude i was using editing program before windows movie maker if you know what that like i'm talking way back it is so easy to create content now and post it edit it on your phone and post it like you don't have to do the memory card and have the little like uh uh thing to connect it to the computer so you can upload your foot Like, it's all here.

50:15And so, again, you have the resources, and TikTok is the way to go for now. And so if somebody is thinking, I want to do it, I want to do it, but I'm afraid because I don't, like, look at myself on video or I'm afraid that I'll get laughed at or whatever, what advice would you give them? You will get laughed at. You will get laughed at. Plan on everyone around you thinking you're absolutely fucking insane. And guess what? You are. And that's why it's going to work. I like it. Do you follow any particular resources or trend reporting things or anything like that? You know, a lot of my peers in this space are really big into analytics.

50:54And I am too, but I prefer to lead with substance. Yeah. I'm a storyteller. I believe if I'm telling a good story, and again, I've gotten better at it, I was shit, dude. Like, up until, even now, like, I don't know. I think I'm okay, but some things I put out just don't resonate, and some do. And I'm going to continue to get better, but I don't know. I think chasing numbers could turn you into something that you're not. Sure. And that's happened to me before, and I've seen how dangerous that can be. And so I stay away from that, and I try to stay true to myself, who I am, What do I want to say?

51:34What do I want to resonate with people and then attack full force? Have you done anything? Like, are there any resources that have helped with your crafting the story? Like George Lucas with the hero of A Thousand Faces. He said that kind of helped him with the whole Star Wars thing. Is there any resource like that that you particularly like? I'll be honest with you. Not really. Okay. Not really. My team, you know, I have a videographer who is incredible. Kevin, he's out here somewhere. I think he's probably shooting me right now and I don't even know it. That's how good he is. Where are you, Kevin?

52:08I have amazing editors, amazing manager. Like those are my resources. What is the ideal team? I prefer to stay skinny. I like, like we, we are fairly lean for the type of operation we're running. My brother's the opposite. Yep. Walk into my house. I'm with my boxing coach and Kevin. Okay. Jake, my brother has 15 people around him. And everyone does it differently, but personally, I like to stay lean. I just, I don't, extra bodies, extra weight that doesn't add significantly to what we're trying to do is I think unnecessary. Okay. Are there any tools that you like to Yeah, you see this thing on the back of my phone?

52:48It's called a Flygrip. This is not a brand deal. In fact, this was the first brand deal I ever did as a 19 year old on Vine. Really? Flygrip paid me$2 ,000. to do a six second video. Something I was already doing. I was making six second videos. So now you're going to pay me? All I have to do is use your product? Eight years later, I'm still using it. And back then I asked for 10 % of the company and they said no. And I don't know how they're doing now, but I still use their product to this day. And as silly as it sounds like, the ability to be nimble with my phone and do all this aids immensely.

53:28And again, not to get too tactical, but you have the resources. iMovie on iPhone. If you want to make a video, you can do anything you want in that program and post it immediately. What are some of the things that you haven't been asked yet by me or other people that you really wish somebody would ask you? Oh, God. You're the interviewer, dude. I know. Let's just try to get you to get it on. You want me to interview myself? Yeah. Yikes.

53:58can I ask you a question? Absolutely. What makes you happy? Really it's being able to share with other people. This to me, I like people. So I get energized. It does not take anything out of me. It actually gives me energy. So the ability to interact and share. You're an extrovert? I'm not. You're an introvert who likes people? Yeah. It's weird. I don't like to be out. I like people but I just assume not have to talk to any of them. Okay. But still be able to share and help them. a good talk that makes sense i mean yeah i'm not like at a at a party i'm definitely not going out going you know hey it's great to meet you you know i'm kind of in the corner and you know but i'm happy to talk yeah um man i think i think as i continue to get older i'm often asking myself and maybe this is the question that i'm going to ask myself i guess what's happening here is why?

54:55Why am I doing this? What am I doing it for? See, now I'll do my job. So why are you doing this?

55:07I want to be significant. What does that mean? I want to leave this planet feeling like I made an impact. That's important to me. And recently I've become, I can feel this, I can feel this, this fire that's been ignited in my brain for leaving behind a generational legacy. And that doesn't just include the things that I'm doing. I, I think they're cool. And, and who knows how long the things that I am doing and will continue to do will be remembered. Sure. But the idea of being a father to humans who will become the future of this planet and being a good father who raises, you know, respectful, useful, beneficial members of society is important to me.

56:12I think that's an amazing responsibility that I'm really excited to attack because, like, yes, I'm doing some stuff. But how much cooler would it be if I've used what I've learned in my life to create another human who can continue to build or chase their own passions and do what they want and make this world a better place? And if I do my job right as a father, he'll do the same with his kid. and creating a lineage of just good people, good impactful people who make a difference in this world is important to me, and I'd like to do that. How will you know if you achieve the significance that you want to achieve?

57:00Honestly, I'm really grateful to say I am personally fulfilled. My goals are checked. that night that I fought Floyd, dude, that was it. I swear, that was it. Everything that happens now is just a bonus. And I think that's why I'm overwhelmed with gratitude. Like, it was muddy. It was muddy at one point in my life. Made it out. Looked around, okay, I've survived. Now what? And then started doing things and believing in myself. And, you know, next thing you know, we're doing these things that it's just that seemed impossible. And I think I've done it. Like, I'm not afraid to say it. Like, I'm living life now and doing what I do because I love it.

57:52That's awesome. And last question for you today. from a philanthropy standpoint, giving back, what is your, what are your thoughts and your plan on that? What are you doing now? I love this question. Have you read the book, The Second Mountain? I have not. Me either. Fantastic. But if I had. But if I had. I hate reading. I hate reading. I do not read. I don't even listen to audio books. But this book, The Second Mountain, you should read it it's the one evidently after you are done climbing your first mountain the one of personal uh fulfillment and whatever achieving the goals that you want to do you approach your second mountain and it is that of service i am looking forward to using what i've learned to be useful for the world and you mentioned philanthropy and i've i've i've again as i'm growing slowly into a mature adult.

58:57I'm finding and figuring out which one I want to attack because I'm going to attack one one day. It's a vertical, right? Or multiple. Yeah. Yeah.

59:08And not a philanthropy per se, but I want to reform education. I looked at all the different philanthropies and charitable organizations and verticals in the space and one of them was education and i looked and saw an archaic system and it's archaic it is and i believe that if you reform the education system teach the youth of the future the right way empower them teach them to believe and love as well love thy neighbor we can create a generation that is going to reverse all the wrongdoings that you know the people before us and even our generation is is is currently dealing with yep and as a person who likes to, again, attack.

59:50I think, again, education, it's a root. It's a root, and the tree has been birthed, but we can change it. We can make this a beautiful, big old redwood, right? If I plant a seed, God knows what type of redwood is going to grow from that seed years from now if I do it right. Do you have thoughts about what you see happening there?

1:00:12I do. I'll answer the question, but I don't know if this is it. But I want to, I think I want to empower, I think I want to empower young people who seem to be interested in a certain thing at a very early age. Okay. I, again, I say this with privilege, get to do the things that I loved at age seven. Not everyone gets to do that. But as a child, as the blank canvas, my interests were very specific and they have not changed two decades later. There's something important in that, right? You see a six-year-old who's counting tiles on the floor in the bathroom. Maybe this guy likes math. Maybe there's something he can do there.

1:01:08And who knows what's gonna happen in his life or what direction he's gonna be pushed. But let's hone in on a student's inherent gifts and amplify the shit out of them. I think if you create some really powerful people in that vertical, almost like creating a future wave of geniuses in their own regards, we can work together in a really balanced way. That's really cool. Thank you so much for coming and hanging out with us today. Really appreciate it. Give him a hand.

1:01:52Hey, Roland Frazier here. If you're looking for a way to grow your business exponentially, to get more customers and ultimately increase your wealth, there's no faster way to do it than to acquire other businesses that already have the customers, products, services, teams, and media that you want. If you want to double your sales, just acquire a company that has the same sales as yours. It sounds simple, but far too many people end up starting new businesses that fail and forget that they could skip all the hard stuff and just acquire one that already exists. There's a reason why private equity firms, family offices, big companies like Apple, Google, and some of the smartest entrepreneurs on the planet do not start new businesses from scratch.

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From the publisher

Step into the world of innovation, disruptive thinking, and remarkable achievements as we welcome the trailblazing entrepreneur, Logan Paul, to the Business Lunch Podcast with Roland Frasier. 

In this electrifying episode, Logan shares his journey from a young YouTuber to a globally recognized entertainer, providing valuable insights into his relentless pursuit of success.

Discover the origins of Prime Hydration, a groundbreaking hydration beverage co-founded by Logan and his partner, JJ (KSI). Logan unravels the story behind their astonishing growth and how they carved a niche in the market while disrupting the traditional norms.

Join the conversation as Logan delves into the power of amplification through strategic partnerships and the driving force behind his numerous ventures. Learn how he navigates through failures, pivots, and challenging moments, emerging even stronger and more determined to conquer the impossible.

From his days as a comedian-in-training to defeating Floyd Mayweather in an epic match, Logan candidly shares the lessons he learned, the risks he took, and the art of staying true to oneself in the face of corporate pressures.

Whether you're an aspiring entrepreneur or a seasoned business professional, this snackable episode is packed with actionable strategies, inspiring stories, and unfiltered advice to help you live a richer, happier life while forging your path to success.

Tune in to this episode of Business Lunch with Roland Frasier and Logan Paul and prepare to be inspired, empowered, and motivated to pursue your wildest dreams. 

HIGHLIGHTS 

Success is not an overnight phenomenon. It's a culmination of small, consistent actions and a burning desire to keep pushing forward." 


"We saw an opportunity and took it. The key to success is recognizing when the right moment presents itself and fearlessly diving in." 


"Amplification is everything. Partnering with the right people can take your business to heights you never thought possible."


TIMESTAMPS

00:00: Introduction

02:16: Prime Hydration

05:37:Amplification

12:37: Big Ideas

15:53: Social Media Impact

22:11: Being Honest With Yourself

32:09: WWE

34:47: Maverick Clothing

44:17: The Podcast Space

47:12: The Top

54:51: Your Purpose

58:10: Philanthropy 


CONNECT 

• Ask Roland a question HERE.


RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

 📸 Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ 

Subscribe to Roland Frasier 👉  

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