Mastering Personal Branding and Content Creation in the Digital Age

0:00Um, figure out something unique on the end of the spectrum, not in the middle, play to an extreme, go all in, make sure you're passionate about it so it's real, and then you'll build a tribe of people that love it and if you're doing a tribe of people that love it. too and that's when you know you've hit a sweet spot. How much more successful would you be if you had lunch once a week with insanely successful entrepreneurs who shared their biggest secrets on how they think and achieve success? Grab your seat at the table because this is Business Lunch with Roland Frazier and Ryan Dice.

0:37Welcome to another episode of Business Lunch and today's a snackable episode with Roland where he's going to get into some more tactical strategies that you can start using to live a rich and happy life. If this is the first snackable episode you're hearing, I'd encourage you to go back and listen to some of the other episodes that Roland has put out. And if you want to get notified every time we release a new episode, go to the new businesslunchpodcast.com website, and we'll send you detailed notes along with every episode. That's businesslunchpodcast.com, www.businesslunchpodcast.com. And you can sign up for the free email newsletter where you'll be able to get all the highlights and resources from the episode.

1:11Hey, everybody. Roland Frazier here with Business Lunch, and I am very excited to welcome a friend of mine and business partner, Rudy Maurer, today. Rudy, who you may notice, has a bit of a personal brand, and I thought it'd be really fun if we could talk about how you've come about doing that, how you help other people, because he works with Floyd Mayweather and everybody on the planet that you can think of. and really what is the value and why should everybody have a personal brand these days. Before we do that, I want to say number one, hey, and welcome to the show. Thank you. It's good to be here.

1:50And two, would you give a little bit about your background and your business? Yeah, yeah. I speak on stage a lot and I always tell people I have this free part intro. So I'll give that real quick and then a bit of my bio. So three things I say on stage is number one, yes, my favorite color is red. If you guys are streaming in and watching this, you may be wondering. Number two, yes, I'm very hot in this big red fluffy coat. I do live in Miami where it's, you know, normally 80, 90 degrees. And number three, yes, the accent's British, so I sound far more intelligent than I really am. So those are things you've got to know about me.

2:24And, yeah, the background is like most of us, entrepreneurs, selling as a kid, born entrepreneur, hustling my way through it, mastering social media and websites. I built my first website at 14, mastered, kind of started social media at 18. So 14 years ago, made my first million at 25 with social media, built a fitness business to a few million, then an agency. And now we have a bunch of stuff, which I'm sure I'll discuss. But that's the summary of my journey. Moved to America nine years ago because I realized I had to be in the right environment and the right rooms. And it was a life-changing decision that paid off.

3:02So that's a bit about me. I love it. And I really like one of the things that that I've identified, I used to be behind the scenes in all the things that I was doing. And then a few years ago, decided that it was important to to build a personal brand. And so I'd love to talk about that a little bit, because you really help people especially do that. Right. Yeah. And I was exactly the same as you behind the scenes doing it for a few years. And then about five years ago, I saw what I mean is the riding on the wall of the future of business. And I saw the personal brands taking off the influences.

3:38And I saw, you know, people I was business partners with, like big influencers or agency clients making millions of dollars. And just because of their social presence. So I said, you know, I can either stay behind the scenes and partner with them and do it or I can become that and then own everything. Right. So it's kind of like, you know, I would sooner own everything than have to kind of partner and then battle heads and the pros and cons of working with big influencers. Right. Right. I still kind of do now, but at least they're A-list celebrities. So you make way more money for the heartache and headache that you have.

4:11So, yeah, just like you, I saw the right on the wall. And now we work with big brands and A-listers and monetize their brand. We help a ton of entrepreneurs build their personal brands and then the actual brand that they own as a business. And then obviously a part of my time is growing my personal brand because I see that as a big piece of the future. So for somebody that's thinking about getting into this and they're like, man, I just can't. I can't think about creating thousands of pieces of content every month and not having a life and all that. What do you say to those people? And how do you when somebody comes to you that doesn't already have a brand, which I know doesn't happen as much now as it used to?

4:55what would your advice to them be? Yeah I mean a lot of people are trying to build the brands now because they understand it's important most of them aren't doing a very good job of it so it's kind of like a beginner still but at least the intention's there right and that's a key piece of success is intention so I would say the content isn't even that bad like you know me doing all the content Gary Vee says it well he says create content that fits into your lifestyle and what you're passionate about. So I mean, it can be bad if it's super rigid stuff you don't like. But a lot of my stuff is, you know, my ideas that I'm passionate about that I teach my staff, or I teach, you know, lecture my clients on, and then I just reshoot it for everyone else, right?

5:36And I batch it, I do 10 minutes in a car journey, and I do 10 one minute videos. And now with AI, it's easier than ever. Like I teach, you know, thousands of entrepreneurs how you can do so much with AI. I taught the other day how, hey, do that 10-minute video. You've got 10 one-minute clips now. Then you can transcribe that. You can have ChatGPT, make that into 10 emails, make it into a free PDF e-book. Then you can take that 10-minute video and make it into a podcast. Then you can write 10 blog posts from it. That's right, 10 minutes made into hours of content. It's easier than ever before. Really making the content isn't the hard part.

6:15What's hard is standing out because everyone's now doing it, right? And you have to create something unique, something that's controversial or entertaining or has a USP because if not, it's very hard to stand out. So what's the best way for people to go about doing that other than they've already lost the ability to do red because you own that? Yes. So what should they do? Well, the good news is there are other colors out there, not just red. So there are some other color options. But no, on a serious note, I imagine content on a spectrum, right? And we're trained our entire life to play in the middle of everything.

6:54Our parents from childhood, even I remember it, and I had more unique parents. They were pro athletes traveling the world, not fitting into a norm by any means. But even then, they still say, oh, you fit in because you're going to get bullied as a child, right? So we grow up trying to fit in and creating amazing content. And even amazing businesses is usually being on the other end of the spectrum where you do the opposite, right? Like you don't become Elon Musk saying, I want to build a civilization in space by fitting in, right? You'd get bullied for that idea in school as a chap. So the content's the same.

7:30You can't do what everyone's doing. You can't fit in. You can't play it safe. You can't be neutral. and that was very hard for me because I came from a science background where you're trained to be very neutral like oh this supplement can work but it also may not work and who really knows we still need right so I had to learn over years to be more like all in on my beliefs right and I think that's what a lot of people listen and obviously there's a lot that goes into it but one big takeaway is figure out something unique on an end of a spectrum not in the middle play to an extreme go all in, make sure you're passionate about it so it's real.

8:04And then you'll build a tribe of people that love it. And if you're doing a good job, a tribe of people that hate it too. And that's when you know you've hit a sweet spot. I love that. I'm going to ask you to name drop for a second. Would you talk about some of the clients that you work with that you help with this kind of stuff? Yeah. I mean, we work with A-list celebrities and influencers and, you know, Floyd Mayweather's one client, for example. There's a few more on my Instagram that I'm not really allowed to name publicly. But yeah, Floyd Mayweather, some wrestlers, WWE wrestlers, famous wrestlers, you'll probably know.

8:40Some what I call category kings or people that have dominated industries that I really love to work with. People like Les Brown, one of the world's most famous motivational speakers. Some of the sharks from Shark Tank, right? Yeah, sharks from Shark Tank. So we're always looking at, you know, we like a mix, right? It's just kind of like investing in stock, right? We want a mix. So we want some super famous A-listers, some actors, some athletes. And then we want people that are like category owners or kings or experts where you can really go deep in a category like speaking, right, or motivation or finance or stock trading.

9:19So we try and create that diverse mix. And there's pros and cons of both. So given that you're working with celebrities, you've got your own brand. I know you've got a TV show that you've been kind of playing with. You've got a lot of the stuff that you're doing with AI. Mixing all that together, what are you most excited about for the next 12 months? Yeah, I'm really excited about my personal brand because I got very intentional with it a year ago. We got to about 100 staff or started this year. well, this past year actually now, so a year ago. And we had a lot of the day-to-day running. So I really wanted to spend more time on the personal brand because I do think that's the future.

10:03And I've got the, like I'm very lucky like you, where we have the business acumen. So if you can build the personal brand, we already have the machine. So I say, hey, we're like an Amazon warehouse and we've actually built the warehouse. So now we just need to get the parcels running through it, right, the packages. whereas most influencers and celebrities are the exact opposite they would have no clue how to build a warehouse or hire employees to work in that warehouse or to manage the taxes for the warehouse or the logistics right so that's when you become a rare breed when you can do both and you see a few successful people online that have a big company and have a big influence and they generally win right so for me it's like i've got the warehouse now i want to grow my personal brand to fill the warehouse.

10:47The celebrities are really interesting because they're a bit of a wild card in just how successful they can be. But the cool thing is when you do find a successful one, because it has the name behind it, it can grow faster than a regular company. And TV, I have a big Amazon Prime TV show coming out in April. And I'm trying to do it, finalize a Netflix one as well this year. So that's my big goals. what did you learn that uh in this journey so far on the on the branding side that you would do differently like what what were some big takeaways that maybe surprised you that are different from what you expected that might help people yeah there's a good well so i would have played to the extreme way quicker right and i still and i'm still not doing it to its full potential because it's let's let's brainstorm that for a half a second so let's let's say somebody owns a coffee shop and they want to brand themselves.

11:43And maybe that's not as good an example. So if you don't like that, let's say they're a car dealer. Yeah. Well, you have to play to an extreme of like, this is the only type of car you should buy. If you're buying those freaking electric Tesla cars, you are in a joker. Why are you buying those stupid? Come and buy a used car. Don't depreciate. I got the best deals in the whole area. Look at this car. You only have to pay for you got you got to play to an extreme right like even um a coffee shop right like screw starbucks who the hell is paying eight dollars for a freaking coffee our coffee's one dollar and tastes way better here's 20 people i blindfolded all 20 of them i'm giving them a starbucks eight dollar and my one dollar and the price is on the front of the cup as they sip it look 17 people said my one dollar coffee is better if you used to if you go to starbucks you're an idiot stop going to starbucks right and it's okay it's okay to make to turn people off right it's okay to make some people mad but that's what i'm saying is we're trained our whole life to not do that right very hard instinctively to then go and do that and it's uncomfortable and we feel weird and you have to work through that and it's like it takes time to actually do that and be confident doing that and then um there's a lag period just like in business where you do it and then you hope it's going to work.

13:02So yes, that's one thing that's very important, the extreme side. And hopefully those examples work, right? Like I walk around in all red, I have this big red jacket and I walk through the airport in it and I walk through Miami in it. I live on the beach on Miami beach. Thousands of people are probably like, what the hell is this? Like, is this guy crazy? And in Miami, there's a lot of crazy people. So they're probably like, oh, that's just another crazy person. Is he homeless or is he a celebrity? I don't really know, but it's probably crazy. So you have to be okay with that, right? And like now I kind of find it fun because guess what?

13:36All the times that people, normal people, right? Probably think I'm an idiot, which I'm okay with now. There's a few business people. Like I've made million dollar deals where someone walks over to me that's an ultra millionaire or billionaire and says, tell me about this gig. I know you got something going on, right? And there's a hundred entrepreneurs in the room and they beeline to me and go, tell me about this gig, right? And that's a million dollar deal. So you've got to learn to play the game a little, right? And one good way of watching this is wrestling. So I work with some of the most famous WWE wrestlers.

14:07They build characters that live longer than most people don't even know the real name of some half the WWE wrestlers because they've done such a good job at building characters. So, yeah, I think that's a good tip to start. So what would you say is a big mistake that you see a lot of people make that maybe isn't obvious? That is like, it could be something that was maybe like we expected it to go this way, but it goes this way. Or, man, I leaned into this, but I discovered that that is better. Well, I mean, it's just like general business and marketing. Most things fail, right? And then the few things that win can make you millions of dollars.

14:49And so I've kind of learned over time, if I know the formula is most things won't work as well as I thought they would, but a few things will and make me millions. How do I just work through that system quicker than anyone else? Right. And quicker before I die, because if I can do 10 ideas a month versus two and I'm going to die one day, then in theory, I'm going to have more success. It's kind of the same with social media of like half the stuff won't work. half of some of it will and a few of things will go like off like crazy and then i'm a big data guy because of my science background so then i'm you know every week we have a kpi call where my social all my department heads but my including my social media manager have to present kpis for five minutes and i'm using that to make decisions and i'm forcing them to do it so i'm saying hey show me the top posts okay good now turn up and show me the ideas you've made off the back of those top pose, which I call is this like splinter effect, right?

15:44Where you're splintering off. Um, so, so yeah, I think it's the idea testing, um, what's one that you thought was going to work that you were surprised that didn't. Oh, well, we've created like entire$5 ,000 production videos, hired a crew, spent a day filming, and then we've thrown up a selfie video that's made me a million dollars, right? Like it's just, you got to, you got to become unemotional with these things, right? And just let it decide. Um, and then just look at trends and double down on them. Where do the ideas come from? You mentioned trends. What, where do you look for ideas and to kind of keep up with this stuff?

16:23Yeah, well, I'm lucky cause I'm very creative. So I'm coming up with a lot of them and then I'm looking at, I always love to model success. I teach everyone, like look at other top people in the industry that are crushing it and then look at how you could take that from a different industry and apply it into your industry right and so and then and or apply your own spin so if someone's doing it you know if i just gave this coffee cup example right and the car this guy's doing this video about this coffee you know coffee versus starbucks blindfolds 20 people you see it go viral it has 5 million views and you're watching it and you own a chocolate bar company, right?

17:00You sell luxury chocolate. I'm taking that idea and then I'm going to have Hershey's chocolate versus my chocolate line 20 people up and film it. Different industry, but winning idea, right? So I'm looking at how can I model those winning ideas and make them my own. I love it. What for people that want to learn more about all the cool things you do or to reach out and follow you or connect with you, what are the best ways to do that? Yeah. I mean, our Instagram is like one of our biggest main platforms. So, um, at Rudy more life, um, or just put Rudy in and you'll probably see the red icon. And then for people that are listening that don't get to see the show notes and stuff, why don't you spell the last name just so they get Rudy R U D Y and then more and, but spell M A W E R.

17:46Right. So Rudy more and then life at the end, cause it's my life. Right. Um, and then, uh, you can just Google me. Right. And I think that's a valuable skill. One thing I tell my clients is I go, hey, Google yourself in a private browser. And if you're not taking up the first few pages, you got work to do on your brand. Your Google wants to look like your LinkedIn or your old resume. So you can Google me and find everything there too. And every single one of you should have your brand and your personal brand really strong on first page of Google. Love it. And then the podcast, what's the podcast?

18:18Yeah. So we have a top entrepreneur podcast. We have lots of amazing guests on there. We have this one bad guest called Roland one time, but apart from that, no, um, uh, living the red life, right. So our whole theme is we want to teach entrepreneurs to be different, to create a life of their dreams. And a bit of a play also that works well is taking the red pill and building a life in wonderland. So living the red life, um, is the podcast too. Love it. Well, thank you for being here um before you go what is your favorite new resource that you are just super excited about right now tool resource tactic i think it's ai as a bucket right um and i think you know how we're and we talked about this when we were together like we're creating um ai avatars video avatars of of ourselves but also our celebrities and they're getting so good right now we just did a celebrity.

19:13I can't say who it is, but we just did it. A couple of my team, they were like, no, that's the real video. We need to send them the AI video. And I was like, no, that is the AI video. Like six months ago, you could tell this one, like you literally almost can't tell, or you can maybe just tell if you know what you're looking for, right? It's like when you see a white wall and you say there's a mark on there, normal person wouldn't see it. But once you see it and know it, then you can see it, right? It's kind of where we're at with AI video and all the branches off that AI voice. We're using it for one of our celebrities to send custom voice messages and custom with their name, their booking day follow-ups.

19:52Like it's just crazy world that I know you are exploring and probably talked about a bunch and I am too. So I'm excited to see how that changes the business world over the next 10 years. Awesome. Well, thanks again for being here. I really appreciate it. And we'll see you guys next time on Business Lunch.

20:10Hey, Roland Frazier here. If you're looking for a way to grow your business exponentially, to get more customers and ultimately increase your wealth, there's no faster way to do it than to acquire other businesses that already have the customers, products, services, teams, and media that you want. If you want to double your sales, just acquire a company that has the same sales as yours. It sounds simple, but far too many people end up starting new businesses that fail and forget that they could skip all the hard stuff and just acquire one that already exists. There's a reason why private equity firms, family offices, big companies like Apple, Google, and some of the smartest entrepreneurs on the planet do not start new businesses from scratch.

20:53They acquire already successful businesses. And when they do it, they instantly increase their sales, their profits. If they want market share, they increase that. They can get new products and services to offer all instantly. Hey, look, 90 % of new businesses fail. 90%. Why not acquire an already successful business and increase your chances of success by 900 %? What most people don't realize is you can acquire highly profitable businesses with no money out of your own pocket in pretty much any country in the world, regardless of your credit and without having to go find a bunch of investors or needing any experience.

21:29Look, I've been acquiring businesses for over 30 years now, and I cover the whole process in my Epic Investing Strategy Training, and I want to give it to you 100 % free. Just visit businesslaunchpodcast.com forward slash epic to get your free access to my Epic Investing Training right now while it's available. Ever wonder how some people build real wealth through acquisitions while others just sit on the sidelines? Well, I'm here to tell you it's not about luck. It's about having the right system, the right deals, and the right guidance. And that's exactly what we give you in the Epic Deal Fast Track.

22:10If you've been thinking about buying a business, but you keep getting stuck, whether it's finding the right deal, structuring the financing, or negotiating with sellers, you are not alone. Too many people waste months, even years, just thinking about acquiring a business while the real opportunities pass them by. The Epic Deal Fast Track is not another course. It's actually an implementation program, and it's designed to get you from the idea to the acquisition in just 16 weeks or less. We work with you one-on-one to help you find, fund, and close your first or next deal. And once you do, we're gonna plug you into our elite Epic Board community so that you can keep scaling through acquisitions.

22:51We install three powerful systems in your business. The first is the DealFlow Engine. So you always have high quality off-market deals coming to you. Number two, we give you our offer and funding system so that you can structure offers that get accepted and fund them creatively many times with no money out of your own pocket. And number three, our closing and integration system so that you don't just buy a business, you actually successfully run and scale it once you have acquired it. Plus, you'll have direct one-on-one support from an Epic Deal advisor every step of the way. And that's people that have actually come up through the system and done these deals themselves.

23:28That's the only way to become an Epic Deal Advisor. And if you're serious about acquiring a business this year, don't just sit on the sidelines. Just text I'm in to 334-458-9034 and we'll get you in. So text I'm in to 334-458-9034. We'll get you in. No fluff, no wasted time, just real deal making from people that are actually out there doing deals right now. I'll see you there.