


13 episodes
by Hannah Munro · English
Welcome to CFO 4.0, where we explore the dynamic landscape of Financial Leadership in the era of Technology 4.0. I'm your host, Hannah Munro, Managing Director of itas, a pioneering Financial Transformation consultancy. In this podcast series, we unravel the intricate connection between cutting-edge technologies and the financial domain. It's more than just adopting tools; it's about cultivating the skills necessary to navigate and spearhead the transformative journey within Finance. CFO 4.0 embodies the archetype of the Financial Leader in the future — a fusion of strategic visionaries and tech-savvy innovators. As the CFO role swiftly evolves from a mere cost controller to a strategic influencer, each transition opens up novel possibilities. Tune in as we share valuable insights and guidance from inspirational CFOs and finance leaders every episode, empowering you to revolutionise your processes, people, and data. Seize the opportunities, propel your business and career forward, and lead with unwavering confidence. Join us in shaping the future of Finance — this is CFO 4.0, your guide to the Future of Finance. We’d love for you to join our community, and if you like what you hear (which I’m sure you will 😉) it would be great if you rate and share.





How OKRs (Objectives and Key Results) turn strategy into day-to-day execution, avoiding “strategy decay,” misalignment, and sandbagging.
10 Nov 2026 · 52m · 20 chapters
Why transformation fails when leaders rely on traditional ROI/time-saved business cases; technology changes processes, but people’s attention, decisions, and behaviors determine whether promised…
27 Oct 2026 · 35m · 10 chapters
CFO role in fast-growth companies; organizational design; removing growth constraints; building an agile finance “nervous system”; measuring marketing/brand ROI using LTV, CAC, and cycle time;…
13 Oct 2026 · 41m · 12 chapters
CFO 4.0 revisited—how CFO/FD roles are shifting toward forward-facing strategy, agility, tech-enabled finance, and “entrepreneurial” leadership; plus practical job-search tactics for finding the…
29 Sep 2026 · 31m · 16 chapters
How CFOs can turn strategy into results by linking strategic objectives to investment decisions and portfolio governance, avoiding “strategy decay” and “strategy inertia,” and improving enterprise…
22 Sep 2026 · 42m · 13 chapters
Adrian Message, fractional CFO at the CFO Centre, explains what fractional CFO work is really like—being a trusted advisor, adapting to each client’s needs, balancing emotional involvement, and…
15 Sep 2026 · 54m · 16 chapters
CFO career transition—what it really takes to step up into the CFO role, including mindset shifts, building the right team, managing board dynamics, and handling bank relationships during turnaround…
8 Sep 2026 · 35m · 16 chapters
CFO 4.0 revisited—how CFOs should shift from governance/cost control to strategic guidance and value creation, closing a “business guidance gap” in a VUCA (volatile, uncertain, complex, ambiguous)…
1 Sep 2026 · 39m · 14 chapters
The “Rodman paradox” in workplaces—how quiet, non-managerial specialists (like Dennis Rodman’s defense/rebounding) can be more irreplaceable than executives, especially during crises.
25 Aug 2026 · 35m · 14 chapters
How fractional CFOs help sales, operations, and product leadership align on revenue, cost, and cash-flow plans—especially in SMEs—using market context, personality-aware communication, and ongoing…
18 Aug 2026 · 33m · 17 chapters
Sabrina Castiglione discusses how a startup CFO role evolves into COO, what changes as companies scale (from generalist “ops” to specialized functions and management), and how the current VC/funding…
11 Aug 2026 · 46m · 28 chapters
Sophia Levell, CFO of Access Fertility, discusses how to transition from finance operator to CFO, build trust with CEOs/boards, communicate effectively (including bad news), and assemble teams that…
4 Aug 2026 · 34m · 15 chapters
How CFOs should build their teams and delegate effectively by leveraging strengths, outsourcing non-core work, and using fractional “CFOs CFO” for bandwidth, expertise, systems/AI, or mentoring.
28 Jul 2026 · 35m · 14 chapters