$30K in High School to Multi-Million Dollar Card Empire ft. Eric Michael

8 Aug 2025 · 33 min

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Podcast Summary: Coffeez for Closers with Joe Shalaby

Episode Title

$30K in High School to Multi-Million Dollar Card Empire ft. Eric Michael

Episode Overview

In this engaging episode, Joe Shalaby interviews Eric Michael, founder of Major League Profits, who shares his remarkable journey from a high school side hustle flipping sports cards to establishing a multi-million dollar business. The episode focuses on entrepreneurial insights, innovative business strategies, and the evolving world of collectibles.

Key Themes and Discussions

  1. Early Beginnings
  2. Introduction to Sports Cards:
  3. Eric was inspired by a high school peer who bought a car with $30,000 earned from flipping sports cards.
  4. He began his journey in August 2015, learning the ins and outs of grading and flipping cards.
  1. Transition to Teaching
  2. Evolution into Coaching:
  3. Eric's business partner, John, suggested starting a program to teach others how to make money from sports cards.
  4. Eric shared his experience and confidence in the process, emphasizing practical knowledge over theoretical concepts.
  1. Business Strategies
  2. Data-Driven Decisions:
  3. The use of AI-powered software to analyze data from eBay and identify trending cards for investment.
  4. Emphasis on modern cards and the importance of understanding market dynamics.
  1. Collectibles and Market Trends
  2. Boom of Pokémon Cards:
  3. Eric discusses the surging interest in Pokémon cards and advises allocating funds towards them due to their liquidity and growing market.
  1. Personal Philosophy and Work Ethic
  2. Corporate America Experience:
  3. Eric's disdain for traditional corporate jobs fueled his entrepreneurial drive.
  4. He highlights the importance of a structured, military-like work environment for achieving results in business.
  1. Community and Impact
  2. Influence on Young Entrepreneurs:
  3. Eric notes that many participants in his program engage with their children in the hobby, fostering connections and teaching entrepreneurship.
  4. He reflects on the responsibility he feels as a role model to younger generations.
  1. Future Aspirations
  2. Vision for Major League Profits:
  3. Eric aims to evolve Major League Profits into a comprehensive educational platform for various collectibles, potentially establishing a physical campus dedicated to teaching entrepreneurship in this field.

Key Takeaways

  • Connecting with Youth: The podcast highlights the role of collectibles in bridging generational gaps and educating young minds about entrepreneurship.
  • Data Utilization: Emphasizing the integration of technology in traditional business models can create new opportunities for income generation.
  • Personal Growth: Eric’s journey illustrates the value of perseverance, embracing challenges, and continuously seeking improvement in both personal and business endeavors.
  • Building Community: The importance of a supportive work environment and collaborating with friends can significantly enhance productivity and innovation.

Conclusion

This episode provides invaluable insights into the world of collectibles and entrepreneurship, showcasing how passion, technology, and community can drive success in business. Eric Michael’s story serves as inspiration for aspiring entrepreneurs looking to carve their own path in a competitive landscape.

How to Connect

  • Follow Eric Michael:
  • YouTube: [Eric Michael Show](https://www.youtube.com)
  • Instagram: [@EricMichaelMLP](https://www.instagram.com)

Final Thoughts Listeners are encouraged to explore the world of sports cards, not only as a potential business avenue but also as a means to create meaningful connections and teach valuable lessons to the next generation.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00And I hated sitting in a cubicle. I wanted to. I would have rather sat and lived under a bridge than work in corporate America. But now you are corporate America. Now we are corporate, but it's different because I'm the top. So I get to tell people what to do and I get to show up when I want. Thank you for having me. How's it going? Hey, thanks for coming on the show. He just got back from Nationals in Chicago. National Card Convention. So that's a big deal. Eric, I'd like to start the show off with everybody the same way. What's your morning routine? Oof, yeah. All right. My morning routine is my alarm goes off at 645.

0:37I roll right out of bed. I brush my teeth. I go on to, we built a decently sized gym on our balcony, on our apartment. I lift weights for an hour, shower, skateboard to my office. I love that. Skateboard to the office. It's very simple. I have a dog, electric skateboard, take it right to the office. But there's nothing special. It's just brush teeth and go right and lift weights. Yeah, yeah. I know you're a big fan of Hermosi and he's not a much, much of a morning routine guy either. A lot of what I say, you'll feel like, am I talking to Hermosi? Cause I've been, I probably watched every video of his ever since he started.

1:12So yeah, I'm not a big morning routine person. I just lift. That's my morning routine. For me personally, like I've been into sports cards as a kid. And then I just really, that, that sensation of, of collecting again, came back recently for me a couple of years ago. and there's just been a surge in sports cards we've seen over the last couple years, especially with the TikTok shop, the eBay going live, and obviously whatnot. When did you get into sports cards? I got in in August of 2015. So there's two high schools in my town. I'm from Wayne, New Jersey, which is like northern New Jersey. There's Wayne Hills, and there's Wayne Valley.

1:52Well, in New Jersey, everybody kind of gets their car, like senior year of high school. There was a kid from the other high school that bought his own car with$30 ,000. It was a sports Toyota Corolla. And I heard about it, and I asked him, I was like, how the hell do you have$30 ,000? What's the deal here? And he actually said to me, I buy and sell sports cards. And back then in 2015, you know, sports cards, not like what it was today. It's still kind of big, but not nearly as big as today. So it took me by surprise. I went to his house. He's like, yeah, I buy these cards. I get them graded. I flip them online, and I was hooked instantly.

2:23And he's actually, his name is Dylan. And he was actually my mentor in the beginning that showed me the ropes and how sports cards works. But that's how I got in. Nice. Yeah. So I just learned about the grading process a couple of years ago myself. Like I feel like grading has really just changed the whole dynamic. It's everything. Yeah, it's everything. Yeah. So and it's like and it's not just grading. It's like there's there's grades of the graders like PSA is the number one, the elite grader. Yep. And then you got SGC and Beckett and all these other guys are like, eh, cards go for less value based on those grades.

2:57How did you start to understand all the dynamics and have the confidence to teach people about how to really make significant revenue? So this is where I'm going to start to sound like Harmosi. I mean, so I did it from 2015 to 2020, full time. That's how I paid for school. And when it was actually my business partner's idea, his name is John. it was his idea to start major league profits is the program where we company that where we teach people to do it and there was no confidence it's just i've done this for five years i know exactly how to do it like there's no i had confidence i didn't like this is what i do it's as simple as like walking like i do it this is what i do so there was no like confidence it was just i know exact i know exactly what needs to be done that's it so yeah i mean like you you got it down to a science um because i'm part of the program you know which rookies to buy you got it all like hey buy you got you got it down to the player how much the player is worth where do you drive those analytics like how do you get those analytics like you're like buy bonix buy this guy buy that guy and i'm over here thinking i'm gonna buy kobe i'm gonna buy lebron yeah so well what i would say with so with sports cards so you know you could go out there and buy like a mickey man or kobe card rookie and just sit on it it'll probably go up in value right but that's not what i teach i teach people how to like make a consistent income every month and the way to do that it's usually a bit easier to do that with modern cards players it's like you know jaden daniels bo nicks these guys who are a little bit newer so there's a few different ways we do it so one of the main ways we do it we actually have a sheet in one of our programs uh so it's a custom software we developed using ai that pulls data from ebay puts it on this sheet and just shows us the best card purchases right now of cards to buy in grade so we use software some of it comes from intuition so like inside the program right there's videos that kind of lay the foundation of me taking taking everybody step by step so like just from those videos you can kind of gain a grasp of like who you should be buying right now but also we actually have an ai software that just pulls data from ebay every single day and just tells you what are the best cards to buy wow you know For me, and I got it today, I was chasing a Hulk Hogan.

5:12I got the Hulk Hogan. It was a reprint rookie card with a pit. I actually got it Beckett auto certified. I bought it today. I really just wanted to get one off of because he passed away and I'm a big fan. But those are the cards that come to mind that I feel like I'd chase. I'm not a professional sports cards buyer. you know like people and i just saw that you pivoted to to now add pokemon yep which i'm 44 or 43 i'm gonna be 44 and i have four kids and i feel like for me like pokemon is a way for me to relate to all my kids my older kids are into sports but my younger kids are into pokemon and the amount of demand i've seen in pokemon is like 10x it's crazy what i've seen in sports cards crazy and the amount that those cards go for is like millions you know you'll see a little like poncho pikachu card yeah like twenty thousand dollars you're like how is this happening yeah and a little kid buying it yeah pokemon so i am no expert in pokemon the only thing i know about pokemon is how to flip those cards and make money i can't tell you the history of it that much i can't tell you when certain cards came out i just know how to like buy these cards get them graded flip them and make money uh but yeah pokemon is insane it is so i actually started telling people even students in my program that 20 of your money should at least be going to pokemon those cards are super liquid there's a lot of money to be made with that stuff and yeah it's just how do you just know how to flip them and make money how's that so i have a whole process for pokemon cards uh it's actually we use software as well that um tells us what are the most popular pokemon cards selling right now so in the past 30 days what pokemon cards have the highest volume of sales which ones have the highest margin with grading them and which ones are the easiest to grade so those are kind of the metrics we go off of to for buying pokemon cards and a lot of people don't like to grade pokemon cards why people don't like the grade cards in general because grading cards is kind of a skill and a lot of people have a bad experience with it because they just don't know what they're doing right it's like you have to know how to look at a card the corners the edges the centering the surface so most people send cards degrading once they try it it fails they get a bunch of psa 8s and psa 9s and they stop so yep most people don't grade cards via pokemon's a huge needle mover why the market's exploding i don't know there was like a pikachu movie that came out a year ago i can tell you that but just like sports cards just gaining a lot of popularity it's been popular for a long time but the amount of demand i'm seeing is like unreal unreal um so what like so you got into cards because of your your friend from high school friend from high school and then at what point did you realize like you need to convert your whole business to this to teaching to teaching oh okay and to going all in on sports cards like that's a big venture like nobody's doing what you're doing yeah well a few people have tried but it's very difficult what we do it might look easy on the surface but all the marketing and sales that go on behind the behind the scenes actually everybody in sports cards knows who you are yeah well we run a lot of ads so people see my face and i see people all the time at card shows just staring at me like i think i've seen that guy um but so basically what happened so i went to ruckers university which is a school in new jersey and i was uh going to my last year of college and i decided to get an internship so i was studying finance and statistics let me see what my school degree could do for me.

8:52So I got an internship going to my last year. It was some corporate finance internship and I lasted five days. I hated it with a passion. I quit and I was making like maybe like five grand a month from sports cards. And I told myself, wow, I have to make more money by the time I graduate in a year because I could not get a corporate job. I hate this shit. So I started researching online how to make more money, I tried the whole Amazon thing, failed. Then I got into dropshipping and lost all my money. I saved up$50 ,000 from buying and selling sports cards, lost it all. I had a supplier in China that screwed me over.

9:28But I kept just chugging along. And my business partner and I, he was my old ex-housemate in college. We decided to move to Miami to just lock ourselves in a room and try and figure it out. And he said to me, it was actually his idea. He commented on a Gary Vee tweet when the pandemic started saying like, hey, do you want to learn how to make money with sports cards? And he got like 20 replies saying, where can I learn how to make money? And he showed me. We launched some ads. The business went viral right away. Then we lost all the money. And it took us about three and a half years to start to turn a profit after that first month.

10:02But actually, it was triggered from working in corporate America for five days. And I hated sitting in a cubicle. I wanted to. I would have rather sat and lived under a bridge than worked in corporate America. But now you are corporate America. Now we are corporate. It's different because I'm the top. So I get to tell people what to do and I get to show up when I want. But yeah, it's funny how it's full circle. Right now we have an office and we have a very structured schedule and sales team. But it's different because the actions I put in, like more effort equals more money and more results. Like corporate America, that's not really how it works.

10:36That is. That's corporate America. More effort, more money, more results. Yeah, but someone's kind of controlling your income. It's just different. Also, it's my baby, right? It's just different. But yeah, it's funny how things come full circle. You created corporate America. Yeah, yeah. I am. I'm a product of it, unfortunately. I'm a product of creating it. You created what you didn't want, but you're like, I'm doing it different. I'm making it fun because sports cars are fun. Yeah, that's true. All of our employees have a great time. They're all, you know, we have a great culture and we play sports together and do all sorts of fun stuff.

11:04Did you realize that what you're doing actually has a massive impact on children? Because I told you about this. You're here because me and my son bonded over sports cards. And we joined the program because that's a way a lot of parents are connecting to their kids right now. And you saw it at nationals. You're like, how are these little kids walking around? Yeah, it's crazy. It's like$100 ,000. Yeah, I would never give my kid$100 ,000. But I realized it actually pretty early on in Major League Profits because our sales team would take a lot of calls. And a lot of people on our market are like 40, 50, 60-year-old guys in corporate America.

11:41And, man, like 25 % of the people would mention about how they're doing it with their kid. They're doing it with their young son. They want to show their son entrepreneurship. So I actually realized it pretty quickly early on. It's not something I realized would happen because, like, my dad and I didn't bond over sports cards. The way I got introduced was through a friend. But now, yeah, now it's very – now I realize that it's very common. How are you curating content for that? I mean like you're like child-friendly but like there's – a lot of kids are contacting you. Well, I try not to curse, number one, in my content.

12:14But so our program is not cheap but it just kind of – it's like a byproduct, right? So we're in business to make money obviously. And that's why our market, if you ever see our ads, we target people in corporate America. Like white collar professionals, busy professionals. And it's just a byproduct of like a lot of them have kids that are young and they want to bond with their kids, right? You know, I'm sure I don't have any kids, but I'm sure when you're a dad and your kid turns 12, 13, 14, 15, the bonding becomes less and less. And sports cards is a way to connect it and show your kid entrepreneurship as well.

12:45Because I think a lot of people realizing, wait a second, college is$100 ,000 and it may not be worth it. So let me show my kids something about the real world. so I think it's just a byproduct of what we do that's what I you know for me like I'm like this is a way for me to hang out with my kid and show him real business and the analytics behind sports cards are the exact same the charts are the same as a stock chart or as a very similar they're the same market movers which is like you told me you know to become a member there it's like 10 bucks a month those graphs are the same as any stock charts great product great product yeah market Yeah, it's very similar.

13:24It's very, except it adds an element of sports, which makes it fun. Well, yeah. So a child could read that because he understands that the player's out sick and the player's hurt. Yep. And the players, you know, got arrested. And then the player's got four touchdowns that game. Yep. Those numbers make sense. But, like, when you look at a stock chart, it looks like baloney. You're like, what is going on? I don't understand any of this. You know, so it allows the kids to interpret and, you know, statistics easily because it's relatable to them. They understand everything. Yeah, you're 100 percent right.

13:59Yeah, I wish I could say like my goal was to bond fathers and their kids, but it really wasn't. My goal was to, one, not work for corporate. But then two, I realized the way to do that is to teach people what I know. And three, then I realized, wait a second, the people that have the money to pay me are people that have corporate jobs and the ones that have the most interest. And they have kids. And they have kids. And the byproduct of it all was they have kids. And now the program and the coaches, we're all very well aware that like a quarter of the people in the program work with their kids as well.

14:30So we include the kids in the Discord chats with the coaches. In the Facebook group, we let the kids in for free. So now we're very aware of it. And we try to curate it because like, one, it's the right thing to do. Two, it's the reason people join. and hey three maybe these kids 20 years down the line will join the program uh with their kids or something yeah that is gonna happen so yeah that is i wonder if you could like you would probably drive more business if you just like the message was like father son especially or if you ran special special specials on father's day or whatever yeah we uh yeah we good thing you got your cmo here yeah that's what i was about to say we we run a lot of ads with like saying something along the lines of like hey like you have a mortgage and you have kids and you're busy well here's a nice fun side income for you so we try to craft the messaging towards those people that are like 40 50 years old with kids and like been going to college and work at a desk job those are our best customers because like one they have the money two they have uh the time because they're sitting in front of a computer all day for work so in their downtime they can go online on ebay and buy cards so we really try to target uh people who work from computers in corporate america they're our best clients usually are there any competitors in your space like i haven't ever heard of no it would be we've had like one or two people like try to copy what we do but it is so like i take this from my own experience like my whole 20s all i did all we did was lock ourselves in a room and just cared about growing this business that's it and it took I started digital marketing in September of 2019 and I didn't turn a profit until January of 24 all day every day that's all I did all in you know what I don't even think you could get a competitor right now because what you've done different than what anyone's done is you've built a massive brand yeah and we have like 500 reviews on Trustpilot that are five stars it'd be very difficult to compete but like the marketing the sales that goes behind the ads and behind what we do is very complex to make this business work because like it's a very unique thing like a lot of these people that buy from us they haven't invested in masterminds or coaching before they've never purchased something online before so it's very unique the way we go about selling and marketing this thing that would be very almost impossible to replicate um so people have tried but they just fail right away and stop and i don't blame them i wouldn't get it like what i do and i'm not just saying this so people don't do it i don't care if people copy me there's a lot of people in this world don't do what i do it's very difficult it's nearly impossible there's so many other easier ways to make money um than doing you know what i do it's it's hard but like once we crack the code things exploded yeah you crack the code but you're so consistent like i'll get text messages from you at 6 p.m you know you send your mass text hey i'm about to go live you went live yesterday you know you're always going live you're going live all the time we don't skip a beat we're very consistent you're very consistent like it's unreal how often you're going live you're doing your shows and then your your coaching calls it's it's like regimented yep and that's very hard to sustain we run out so one of the secrets as to why it's very difficult to replicate what we do so like people just see like the ads and everything behind the scenes but we have an actual physical office in tampa and like we have a great culture we have a lot of fun but we run it like military it's very regimented like we have exact copy and paste scripts like nobody deviates from this script like we have like when you work for us like a lot of people in the world of remote sales you know they are high ticket sales right picture themselves working from a beach or like Aruba we don't do that shit like you're working nine hours a day from 10 to 7 of the sales team's hours and like they are on it um so we're very regimented and also part of what helps so I live with my buddy who's our CMO who's over there behind the camera and John who's my business partner we're all best of friends and we live together and we run the business together so So that energy, it's like a nonstop mastermind.

18:26Doing all the stuff yourself, I don't know how people do it. It's hard. It's community and collaboration. You live with your community and you collaborate with your best friends and your community all day long. You're over here just masterminding, figuring out best practices, how to market, how to get to the next level. I'm a big believer in the power of community and collaboration. Yeah, yeah. We take it very extreme. like so like you know uh we'll like work out in the morning work all day maybe i'll play tennis after or something and at night while we're eating before bed we'll watch a hermosi video and brainstorm and so kavi runs all of our marketing the one behind the camera but we take it so seriously where we just purchased a house and part of the reason we bought this house is one just more space but two we have a setter who's gonna eventually lead our sales team and he's one of our good friends as well he's my business partner is like cousins friends so he's like we're all like into sports we gamble like we're very similar people all of us and now he's living with us for free so we could train him uh just like we did with kavi like kavi who's our cmo he's lived with us for like a year now um and we do it one it's just a more fun way to live life but two um doing things in person you just it's just a rapid fire that's how we're about the zoom culture that we i hate that shit i hate the zoom culture man i can't do it i like in person home zoom culture We never really believed in that.

19:51The production just plummets. Oh, it's so, the production is just so bad. And I can't blame people. Dude, if I was working from home, I'd want to take a quick nap, go outside, walk my dog. But I can just tell you from personal experience. So our appointment setters, the people that call the leads to set them up for calls, when they were remote, they were working on average about two to three hours a day. We try to monitor it. We try to push them. Impossible. But in the office, eight hours a day, right? For the same ad spend, you're getting double the production. It's huge, right? So yeah, in-person, big part of our culture.

20:29Let me ask you, what were some of the biggest doubts that you faced when you started your business? Which one? Flipping cards or the teaching? When you started the whole business, the whole, not the flipping card, when you started like Major League Profits. Major League Profits. Okay, so. Not flipping cards. I don't want to talk about your high school career. Yeah, yeah, yeah. I was going to say. So teaching people how to make money with cards. So me personally, like, you know, you get a lot of people. This is going to sound cocky and kind of terrible. But you get a lot of people that say, like, oh, like, I never imagined, like, I would succeed and make money.

21:02Like, I knew my brain was wired a little funny from the beginning. I knew I would make something work eventually. I never had doubts in my mind. People, like my mom, not really my dad, more my mom thought I was insane. She was like, go get a job. She used to think what I was doing was just off the wall. No one can understand sports cards. Moms for sure do not understand sports cards. But she saw me make money with sports cards originally. So she had some doubts but not a ton. That was the first people. The second people were the people in the sports card world. So I love them. I've done a lot of deals with them.

21:38But people in this world of sports cards, sports cards are like their baby. It's like their passion. So they're very sensitive about it. When we first started running ads and like posting content, I got so, I know everyone gets hate. I got so much hate. Like it would be unbelievable. It would be unfathomable to see the amount of comments or people just shitting on me. So there's that. Number two. But like, once again, I didn't care because that's not my market. My market of the people not in sports cards yet. Right. And then number three is just the average everyday Joe. but what's funny is those hate comments have, you know, they never diminish but like there's just barely any of them now or very few because it's very, you can't argue against all the reviews we have and testimonials because it's not really a product of me.

22:26Like sure, I'm a decent teacher but sports cards are just like a, it's a relatively easy-ish way to make money. It's not, I'm not teaching rocket science but those are the haters but honestly I never had many doubts. So you never hit a wall mentally or emotionally during the process? No. You've just been like, go move, believe it. I had 120 % because it all draws back to me working in corporate America. That feeling of hatred I had for it has just sparked a fire under my ass for the past seven years or whatever. I never had, you know, I have like Friday nights where I like burn out and I'll go to bed at 7 p.m.

23:01or 8 p.m. but I've never had a season of doubt. We've had seasons where we've lost money. We lost half a million dollars in cash in a four-month period two years ago. But even then, I was just in full throttle every single day. My brain's always been wired a little tricky. You know, that's how every successful entrepreneur is, by the way. They're all wired different. Yep, yep. But what's it like being in the spotlight of the sports card world right now? Like you're the guy for coaching globally, probably globally. I would say definitely nationally. Like in the mortgage sports cards, which is one of the most emerging businesses on the planet.

23:45And every eyeballs, eBay Live, Whatnot Live, TikTok Live, whatever else is live. Facebook Live, Facebook Marketplace. marketplace yeah it's like the most unreal thing it's exciting but you're like you're at the epicenter of it you're you are the face for coaching all these people what's that feel like so it's funny so uh i actually get this from hermosi as well what i'm about to say even though he doesn't he doesn't say this as much but if i had a choice to like so actually like it's sports card shows or like in public people going up to me i'm not a big fan of it like hey if you're watching this and you want and you see me in public come up to me i'm super friendly like do it but like i don't like being stopped in my tracks if i could choose that the stuff on social media i do just stay on social media and not translate into real life i would but at the same time once heard her mosey say this when he was like debating whether or not he should go into content and all this stuff if that's the price you have to pay people going up to you in public or people going up to you at card shows to make an impact that's a that's a cheap price to pay But yeah, I love it.

24:50I mean a lot of kids come up to me saying that they watch me. They flipped cards. They've been able to make money. The best ones are the people that come up to me saying my free content has actually made them a profit that's affected their life. You're a celebrity to kids by the way. The kids like me. The kids like me even though they don't buy from us but they do love the free content. My kid doesn't know many celebrities. He thinks you're a celebrity and I like my personal kid. I wouldn't call me a celebrity, to be honest with you. No, for kids, YouTubers, social media influencers. Yeah, YouTubers, being a YouTuber is the new thing, right?

25:25People want to do that. But yeah, the biggest thing I get from it is when kids or anyone come up to me and say, like, I've been able to make XYZ profit because I watch you on YouTube, which is great. Yeah. Right? Sports cards changed my life, and I like it changed other people's life. You're a kid yourself, but you just don't realize how much responsibility you have. Yeah, that's me. Yeah, I do act like that. Yes, you're right. It's fun. You're like a voice to the youth. Like, it's crazy. So just keep that in mind. Like, man, you've got a powerful voice. Thank you. I appreciate that. You've got a powerful voice.

25:57So, you know, it's good. God blesses those who have those voices and use it for good, you know. Yeah, I try. So keep that. I try. And I don't sugarcoat it either. If you ever watch my podcast, like, I do all this stuff to drive traffic to my programs that people buy from me. but in like a byproduct of that as well is i'm able to change people's lives for free so it's like a it's like a win-win like the more free valuable content i give out there like i do it for my business like if i could stay in the shadows i would yeah but it's just not part of the game there's no way i mean there's no way for you to be in the show yeah it's not the game i'm in so because the way your business is going to be built is by building your brand and that's exactly what we're doing so our like we want to piggyback off of the eric michael brand to like launch future businesses in the collectible world like teaching people how to flip coins and stamps and vintage video games and sports cards which we already do um so yeah it'll only get bigger and bigger but um you'll get a netflix show one day like golden did yeah that'd be cool that'd be pretty cool you met with melzer who's in that space it's like you're here it allowed you to get here you know and more opportunities are gonna just it's just gonna keep compounding Yeah, hopefully it does.

27:05Hopefully it does. It's a win-win for everybody. Yeah. So what do you think – what's your why in all this? Like what do you think is what's keeping you grounded and what's your why? My why – so my why in the beginning was make enough money so I could just get Chipotle and pay for rent comfortably. That's what I always tell people. Like if you could get Chipotle and pay your rent comfortably, you got nothing to worry about. So I'm actually not like a big like – I've done well financially but I'm not a big like buy a freaking Lamborghini or buy like this Gucci shirt or whatever. My why, I like the game.

27:42I like the game. It's just like I'm very competitive. I like sports. I think I could grow what I'm doing into a billion-dollar play and I'll never sell it. Someone could offer me a quarter billion dollars. I would have no problem saying no. I mean I wouldn't be surprised if you start getting offers pretty soon from like eBay or somebody. I get emails from private equity firms a decent amount, but I'll never sell it. There's no amount you could offer me because if someone offers me$100. If TikTok shop told you to be the face of coaching people to flip cars, probably what? They got pretty deep pockets.

28:18Yeah. Well, do I have to sell my business to do that? I mean – well, they would probably white label it under TikTok. I don't know how you would do that. I would never. I'm not motivated by money. Yeah. Like TikTok could offer me two hundred million dollars and I'd say no, which is way more money than I have at the moment. But I'm not motivated by it. I'm motivated by building something huge, which then in turns actually ends up being more money. But yeah, I mean, now with all these players, whatnot and eBay and all these big core TikTok and Facebook all doing this kind of coming into this space, it's like the world's your oyster.

28:50Yeah. Yeah. So don't there'll be offers. Oh, there'll be some big offers, I'm sure, in the future where we've found a way to make it pretty profitable. But, you know, obviously things could change in the future. But as of what stands right now, I will never sell. I'm going to build major league profits into like this huge, like collectible side income university type of deal. Yeah. And I love to see that. It's so fun. Yeah. It's so fun. It's exciting. The calls, you know, although there are people all over the country just kind of like, but their education, the kids will sit on a Zoom call with a bunch of adults.

29:19It's crazy. Yeah, it's funny. It's crazy. so I got a couple last questions for you before we wrap up here what's a personal goal that you have for yourself and a goal that you have from MLP I know you like I know you want to make it like a conglomerate yeah what's a major goal that you have for yourself and for the company man this is going to sound funny coming from an entrepreneur but I don't do goals like I just go maybe I should but I just challenge myself every day to do the best I could as corny as that sounds like I've accomplished everything I could ever want like I live in the place of my dreams I you know I'm able to do what I love every single day I have an amazing girlfriend I'm around amazing people so like my life can't get much better um personally like I do like I love my life every single day and for MLP I don't know I don't have a goal it's just help as many people as I could, but helping as many people as I could then turns into a lot of money.

30:23So, you know, I guess my goal would be to turn major league profit until kind of what I said, like becoming side income university, like coins and vintage video games and comic books and learning how to make money with all those, all under major league profit. So it's like the place to learn collectible stuff. Maybe one day have like a college type of feel, like an actual campus, like, you know, like University of Tampa where I'm from, like they have an actual physical campus. Maybe that'd be cool. turning into like an actual college for collectibles um maybe something like that that'd be cool you gotta have you you gotta dream big yeah you know it's uh one um jim collins always says uh you just have to have a big hairy audacious goal something that you can't hit yeah this is that you want to achieve this is true i mean my big audacious goal is just make enough money working for myself so i don't have to get a job after that everything else is house money that's kind of and you're not stopping bro you're still in your 20s you're grinding there's no stop.

31:17I'd like to ask this question to everybody. When you're in front of the pearly gates, what do you think God's going to tell you? What is he going to tell me? That's a good question. That's a deep question. It is. I think he would tell me, you maximize your potential. Everyone has different levels of potential, but you maximize your potential. And you were able to help as many people as you could, which is a good way to live. You don't want to live life with regrets at the end, and so many people will. but I think he'll say you came close or almost to it of pushing yourself to your potential love it Eric you've been an awesome guest to have on the show look forward to having you back if people want to connect with you how do they find you?

31:57just go to my YouTube Eric Michael show or Eric Michael or Eric Michael MLP on Instagram one of those hit me up with a message if you're curious dude I'm sure they're all going to be getting your ads right now I'm sure they will I'm sure they will hey thanks thanks for tuning in guys Eric Michael if you're interested in making money in the sports card industry or just educating your kids how to make money and become young entrepreneurs, you need to check him out. Thanks for tuning in, guys.

32:46Thank you.

From the publisher

In this wild episode of Coffeez for Closers, we sit down with Eric Michael—the founder of Major League Profits, and the face of a booming collectibles empire built off flipping sports cards and Pokémon.

Eric shares how he went from a $30K high school side hustle to a full-blown business teaching thousands how to make consistent income flipping cards. We talk shop on AI-powered grading, turning eBay into cashflow, building with best friends, living with your CMO, and scaling a coaching company that runs like the military—all before 30.

This episode is a deep dive into the future of collectibles, creator-led education, and why in-person culture beats Zoom every time. If you’re a parent, collector, or entrepreneur—this one’s for you.

More from Coffeez with Joe Shalaby

All 112 episodes
$30K in High School to Multi-Million Dollar Card Empire ft. Eric MichaelCoffeez with Joe Shalaby · 33 min
Listen in VO