From Poverty to Passive Millions ft. Doran Andry | Coffeez for Closers with Joe Shalaby

0:00I was making a million dollars in a business that I had started just two years prior. And what do you know in two years? How long have you been in your business, Joe? 20 years. Okay, what do you know in two years? Not much. Not much. But I was already making a million dollars of passive income. And the reason is because I had a mentor and I executed the plan. Welcome to another episode of Coffee. Yes, Joe. Thank you. I'm excited to be here. Yeah, so, you know, Doran, as soon as I met you, I knew, like, you know, we were going to hit it off. You're already like an older brother to me. So I appreciate you coming on the show.

0:33I like to ask everybody this, and this is going to be something totally applicable to you because you really embrace this, is what is your morning routine? Ah, that's a great question. Yes, you know, my brother said this to me, master the morning, master the world. So I get up early somewhere between 5.30, 6 o 'clock, so not too early. As soon as I get out of bed, I have a 40-ounce bottle of water with all kind of stuff in it from vitamin C, BCAs, glutamine. I down that because we lose about a liter of water between the time we go to the bathroom in the night and we're sweating. So I hydrate right away.

1:10Then I go to three things that I'm grateful for. I go through my affirmations and then I meditate. And then from there I start, I want to call it my biohacking therapies or I'm in the gym. So that's basically how I start every single morning like clockwork. Do you do the gratitude journal? You write down? No, I do it audibly. yeah because I'm my learning modality so we have three learning modalities right visual auditory kinesthetic mine is audio so I sit down with myself and I verbalize it and I do with my kids as well too what are they grateful for nice it's a great way to start man it changes your whole biochemistry truly it does it does I did mine I don't get to do it every day but I write it down there's a gratitude journal it's like what are the three things you're grateful for what are three things that would make today great and uh your affirmation what's what was your three for the day um my daughter my my seven-year-old daughter my my kids and my lifestyle nice and then what was your affirmation my affirmations i go through like an hour believe it or not i have a a youtube audio about who i am what i am forgiving myself being the best person i can good energy being authentic all these different things and I go through that and it's an hour and I'll either do somewhere between 15 minutes of it all the way to an hour, depending on my, my time schedule.

2:31It's just like some re-record. It's a, yeah, it's, it's, I'm auditory, so I don't actually watch it, but I'm listening to it and then I'm verbalizing it. Yes, I'm listening to it. I gotta get that affirmation. Yeah. Yeah. I'll get it to you. Can I tell you what? It's super powerful and it really does change your biochemistry. Yeah. Yeah. You should put it in the show notes for people to, you know, share it. just like affirmations are important. Yeah, absolutely. Yeah. And this one, can I tell you what? And a lot of people do affirmations about wealth and this has a small component of that, but it's more about who I'm being versus what I'm achieving.

3:08Cause an interesting note is, um, I had the good fortune to work with Jim Rohn. I don't know if you or your audience know about Jim Rohn and I had a very, very close relationship with him and, um, he was an extraordinary mentor And he always said to me, work harder on yourself than you do on your business and your success will just be a byproduct of it. So I've really lived that for the past 30 years. Yeah. And it shows, you know, it shows. You said a quote before we started the show today. You become a better man. What was it? You become the best man. What was the quote? I know. What was the quote?

3:43I know. You see so many quotes. And I'm like, we got to share that with the audience. I know. What was the quote we were talking about? Was it? Shoot, I forgot. I forgot what it was. It'll come to me though. Yeah. Well, let's go back. Let's take it back to what was life like before the billions of dollars and the global stages when it was just you and a dream and a spare bedroom. You know, that's a great question. So I grew up with six kids in a one bedroom apartment. Okay. Very poor in Los Angeles. So not in some third world country, which kind of was a third world country. Yeah. I know. I know, I know.

4:18And my father, who was a role model, not a mentor, but was a role model to me. And he had a tremendous, relentless belief in his kids. And my father exposed us to a lot of different places that economically we really shouldn't be a part of. but you know one of my other great mentors joseph mcclendon and tony robbins they said you know once your mind expanded it can never go back to its original size so my father exposed us as kids to a lot of different things that we really based on our economic situation shouldn't have been exposed to but it really expanded my imagination so i grew up like in high school when everyone was wearing jeans, I wore slacks and dress shoes, never wore jeans, never wore tennis shoes.

5:10And I was just, I was a different kid. I was an athlete. I wasn't the very best. So I'm thankful because I didn't peak too early. Um, but I, I played first string sports and, um, learned the value of having a coach of having team about camaraderie and collective winning. Um, and so the reason why I say that is I grew up in their early years fantasizing and dreaming about wanting to have financial freedom and wealth. And so that has been in my DNA from the beginning. My father was entrepreneur. I had some uncles and aunties that were entrepreneurs. My grandfather was an entrepreneur. So it was kind of more or less in my DNA because I was surrounded by that.

5:57And so So since I was, I started my first business when I was 22 years old. And I've only eat what you kill, okay, since I was 22. So I just knew that I was wired. I used to wear double-breasted jackets with ascots when I was like 22, 23 years old. I would go down to downtown LA and buy a suit for 200 bucks that was like a European suit that was really fitted. so I always dress really clean classic and you know like a lot of people dress for success so even in my line of business as an entrepreneur I wore a suit every single day my my majority of my career yeah yeah you're like you'll you refuse to ever wear yeah no but I'm living on the beach and you know I'm I'm retired now so it's a different it's a different lifestyle but at the time man I was locked in and loaded and just wired to have success yeah now what was the first moment you felt the tight shift that maybe this this wild vision you had of being an entrepreneur could actually work yeah I would say that it was twofold one is one of the messages I want to share with the audience is the value of mentors because I found a guy who said listen I'll teach you in three to four years how to walk away and build a passive income that'll pay you millions for the rest of your life.

7:18And at first I was like, that sounds too good to be true. And it's so interesting. One of my mentors said, you know, the people who think things are too good to be true are always broke. And Robert Kiyosaki said in his book, you know, I've met many, many poor men who've never lost a penny, but I've never met a rich man who hasn't lost a dime. And so I learned that when you draw a line in the sand and you're looking at opportunities to cross that line, cross that threshold, because the people who stay on this side of the metaphoric line, they never pursue something different. So they end up with the same life year after year after year because they're not taking that step of wanting to really achieve that success that they many times have been dreaming about or have been exposed to.

8:06So when I met my first mentor, it was I had to change that paradigm and thought, okay, if I've got somebody who's willing to teach me and he's already doing it and he's willing to mentor me and take me under his wing, I'd be willing to do whatever it took. As long as they didn't ask me to compromise my morals or my ethics, I would do whatever he says to be able to build a business in three to four years and walk away with a passive income for the rest of my life. So that changed. I had a psychological shift. And then when he started to mentor me, and by the time I started my first or this this business my first successful bigger successful business because I had early success but um by the time I was 30 I was making a million dollars of passive income and that was 30 years ago so it was a lot more money back then yeah you know yeah and it wasn't like oh I have assets of a million but I have debt of 800 ,000 so I really got net worth of 200k, right?

9:06I had a million dollar passive income and I was making more money than I could spend. But one of the critical things for me is, is Jim Rohn taught me that it's about being, doing, and having. So a lot of people want to have success, but they don't want to do more. And the most important is they don't want to be more. And so I was taught from an early age, you got to become more, be more, do more, have more. And so when I made that shift, I started having success early. And then it's so interesting that, you know, growing up in Los Angeles, we have a lot of athletes here. We have a lot of business success, real estate success.

9:46You know, you have Hollywood and you see these people who go from rags to riches to rags again, because they didn't grow as a man or as a person. So it was really, really strongly encouraged for me to grow as a person. So I realized by the time I was 30 making so much money that my income was growing faster than I was as a man. And I said, you know what? I got to get a bigger mentor. And that's actually when I met Tony Robbins and went to my first Tony Robbins event, which was life-changing. He really is a savant. He's extraordinary. And I've had the good fortune to work with his teachings for almost 30 years.

10:33You still talk to him? You still work with him? I still work with him. I don't talk to him on a regular basis because I'm more or less retired. But it's so interesting. He's got an event coming up in two weeks in L.A. And I was actually going to go because it's about sharpening your sword. And I'm still slaying the dragon and enjoy that part of chasing success in business, although I don't go to a job every day. But you still work. You're still busy. Yeah, I stay busy. Plus, I got six kids, man. I tell you, it's such a blessing to have that many kids. It's part of my legacy. We're going to talk a little bit about that, but it sure is a blessing.

11:08I remember what the quote was kind of about. We were talking about health, and it's the importance of a healthy, you were saying a man that's healthy. Oh, yes. Okay, I got the quote. what I said was that you know because there's a lot of people out I know a lot of wealthy people and they've squandered their health and what I said was an unhealthy man has one desire a healthy man has many many dreams yes so that's that's what it was he's got one dream when you're unhealthy that's stay alive man you know and a healthy man's got many dreams and when I say man I just want to be politically correct it's human versus just the gender of a man so men and women yeah Yeah, an unhealthy human has one dream, a healthy human has one dream.

11:52Yes, exactly. I love that quote. I love that quote, and it just makes a lot of sense. Yeah. Because, you know, if we're in the peak performance mental state, physical state, and a lot of the, you know, the biohacking now isn't just physical state. It's a lot of biohacking your brain. Oh, yeah. You know, like all the things that are being released just, you know, for cognitive function. Not just, you know, oh, I want abs. Yeah, you know, it's so interesting because when I walked into the studio today, I said to your team, I'm ready because I know. Show up ready so I don't have to get ready. The only thing I do is I prep myself.

12:33And so what I did is I said, listen, I need just a few minutes to prep myself. And whether I'm going in to a meeting of two people, five people, or 40 ,000 people, I prep myself so that when I show up, I'm showing up and I'm ready. and I'm mentally, it's a mental preparation. And what I do is, you know, for example, if we're in love and we have a piece of music that triggers us and we go, oh, we remember that when we were there and the music came on or we'll go home, not everybody, but some people have that concept of they go home, they smell something, which is a trigger of mom's cooking or dad's cooking.

13:14So we have different triggers, you know. Some of them are healthy and some of them are unhealthy triggers But so what I do is I've prepared myself Okay, and I trigger myself so that by the time i'm showing up today guess what? I'm in peak state baby ready to roll What do you do to trigger yourself? I talk about my objective. Okay, who I am the message the impact and I verbalize it Yeah, and then I do something called a power move Because the fastest way to change your state of mind is to change your physiology People don't realize that change your physiology number one number two is change your words because your words are the light into your feet So your words are very powerful like i'm looking at big joe right now His lips aren't moving, but I know he's having a conversation in that head And that's the person we listen to the most which is ourself.

14:03So we have to be very mindful Of the conversation that we're having with ourself And so when I come and i'm about to do something like this I use words that are going to empower me and make me who I am, which is a man of impact and transformation And then I visualize it. I visualize what what's going to happen how it's going to impact people So then i'm i'm at peak state, but you know, you don't want to show up like a crazy man And so at the end what I do is I center myself and I visualize Roots coming from my the tree trunks of my legs going all the way down into the universe of the world of the earth and I just show up and I'm peaceful.

14:39But under that peace is a lot of power and it's controlled and directed power. And so that's how I manage my state before I show up. Dude, that's crazy. Where can I learn that? I'm about to do like three speaking engagements. I'd love to be rooted like that. Oh, man. Yeah, it's amazing. But you got to remember, I've been doing this for, I mean, this is my Ashley to be totally. It's my first podcast. but I've been doing this dynamic for a very long time but you've been doing it on global stages all over the world now the world has changed the world is now here the world is now in this room it's still the same the construct is the same the medium is different the construct is the same so you still have to bring that same level of mental refinement, that same level of being grounded that seem you know and i and i'm always looking to get better like yeah sharpening my sword is like my goal every day i know that i'm a man that's in perpetual growth mode and i know that i'm a man that's really like failing all the time so you know i'm always trying to get better oh yeah man this is great this is what i call iron sharpening iron yeah right we take your your experience your talent your skill i i throw mine into the pot and it's iron sharpening iron man And that's how we can make the world a better place.

16:01Yeah. Yeah. So that's one of the biggest things. And I say this all the time on my podcast. Like if nobody's listening to this podcast and nobody has benefited, like I know that I benefited from the guests that I get to pick, I get to hand select my guests and they're all people like I want, I've been wanting to meet you and sit down and have this conversation with you. It's like, there's no better opportunity to do this as a one-on-one date, you know? Yeah. You know that with a high, you know profile figure in society that you get i get free mentorship for now it's like sitting with jim rome for now yeah how long can and thank you for the invitation i'm very grateful yeah yeah so so i'm i'm gonna be impacted by this i hope the audience is and we're gonna continue to like impact others through this because we're gonna do tons of short clips and such to help others um so let me let me let's dive into your success because it came fast uh but what was the one what was the one of the first major failures you had to survive on the climb up like one of the yeah I can tell you so I mentioned that when I was 22 I started my first business and by the time six months ended I failed miserably failed miserably and then I started my second business and I had moderate success, I would say.

17:19But the first one, you know, we call it framing. Okay. So you can take a picture and put a chrome frame around it or put a black frame around it or a gothic frame, and it changes what you see. And so one of the things that I learned from my great mentors is that we have a chance to reframe or frame different type of life events. And so I saw that as an investment into my future, okay, versus necessarily a failure to me. I didn't get my objective, but what I did do is I re-honed my desire of the type of lifestyle that I wanted. And I learned from an early age, and Jim taught me this, you got to design your life.

18:02And most people, Joe, they spend more time planning their vacation than they do their life. And what a tragedy that is. And so I had an opportunity to sit with myself and say, do I really want to have success? Do I really want to have that lifestyle? Do I really want to live on the ocean? Do I really want multiple houses? Do I really want to travel the world? Do I really want to leave a legacy for my children? Do I really want to become a man of impact and transformation? And it was a resounding yes. So, you know, where focus goes, energy flows. And when you start asking those kinds of questions, and if you ask more powerful, important questions or better questions, so to speak, you're going to get better answers.

18:41And so I sat with myself and I went through this whole drill and it was a resounding yes, yes, yes, yes, yes. Then it's a matter of, okay, what am I going to do? How I'm going to do it, where I'm going to do it. And I started my second business and then I started to have success there as well. And, um, it was, uh, fascinating. So 22, I failed misery in my first business. Yeah. That was my first time. And so I had to reinvent, re recreate myself. Yeah. What do you think on the way up? Like what was your, you know, your greatest successful business? So I was on the distribution side of nutraceuticals and I did it on a global basis.

19:19Was able to do billions of dollars in sales and that was my, from operating a business, that was my greatest success. I walked away from that and retired. One of my objectives was to retire young and retire wealthy and financially free. And I walked away at 47. and said, and I have to tell you, I worked like a dog. I'm talking about a dog. Some people go, oh, you know, you get lucky. And I'd say I was fortunate to meet some great mentors, but you know, you can have a mentor, but then you got to execute, right? So I knew the value from playing sports of having a coach or a mentor. And man, I held onto that with my dear life.

20:02And it had a profound impact on the trajectory because, you know, as one of my great mentors said is success leaves clues, you know? And, and so I saw all these different clues and then it was a matter of me not even necessarily understanding it. Cause can I tell you, I was making a million dollars in a business that I had started just two years prior. And what do you know in two years? How long you've been in your business, Joe? 20 years. Okay. What do you know in two years? Not much. Not much. But I was already making a million dollars of passive income. And the reason is because I had a mentor and I executed the plan.

20:42I didn't even understand how I was doing it. He was like, okay, you know how like when you have kids and there's color by numbers? And as adults, we can see it's a giraffe. The kids can't see it. We just want them to go from one to two to three. And that was the beginning of my success. That's why I'm excited to be here with your listeners. they don't have to understand everything but if you find a mentor or you use guys like joe and the rest of your guests okay as mentors or people inspire you and they're going to give you a roadmap because people who are successful we are more similar than we are different okay now there's the elon musk of the world which are the anomalies and the savants okay and they're just at a whole different level.

21:27But I'm just about the general population that are in the 1%. We're more successful. I mean, we're more similar than we are different. So what I want to encourage your listening audience to do is to be strong on the execution. And you won't have to understand it all because it just took time. It was four or five years before I really started to understand why I was successful, but I was already making millions of dollars by that time. Can you imagine? It was exciting you know you said something profound like i never really thought of this but this is why success kind of attracts success and it's like we are so similar because we're kind of going through the same struggles you know and uh you and i have similar struggles similar fashion similar interests you know we met at our kids met at you jiu jitsu yeah i actually started doing some jiu jitsu myself with the kids and uh you know you know many of the same pathways right so we but I find that because I start to attend masterminds and I'll introduce you to some of the groups um but like a lot of us are very similar going through the same struggles you know why that is it's very simple people like people like themselves or people that they want to be like you know and so it's we we have a certain thought process which without being too woo woo you know I'm a fond believer in Einstein and everything is energy.

22:52So our thoughts, our words, I saw that, are energy. And energy create a vibration. And like attracts like. And so it's no, you know, something so hard to digest where we go, why is that? It doesn't make sense. But it really does make sense because people like people like themselves or people they want to be like. Because our energetic vibration is more similar than different. Yeah. Yeah. Yeah, our energetic vibration is on the same wavelength. Yeah, exactly. And there's not a lot of people like us. No, we're the few, man. Yeah, there's not a lot of them. They exist, and they find each other, but it's not like I walk out this room.

23:34We've got 80 people on staff here, and the frequency is not the same, like with you and I. And, you know, you'll meet my business partners kind of similar frequency is a similar frequency as well. But that it's it's not a common trait. Yeah. And I think part of that is, you know, it's amazing because America is the greatest country without being too ideology driven about how great America is. But, I mean, if you think about it, China and Japan, which are the second and third largest economies in the world, have been, China's been almost 3 ,500 years, Japan's 2 ,800 years. In America, which is the biggest economy in the world, we're 250 years old, man.

24:19So that's because we think different. But part of the challenge is that also I think our academic system perpetuates mediocrity. and when you're when you grow up in that environment of mediocrity that's just how you think and it is a few people who got exposed to and really started to believe the opportunity where they can truly become whatever they they imagine you know and as my mentor said your imagination is the greatest tool you possess yeah and unfortunately a lot of people don't use it They don't. You know, no, they don't. And, you know, one of the things for me, it's like, I've just been a dreamer my whole life.

25:00Yeah. Just a dreamer. Since I was a kid, people thought I was crazy. Yeah. People still think I'm crazy. I know. I know. And I'm, I'm exactly the same. I've been a dreamer my whole life, you know, and still am. Yeah. Yeah. So it's, it's funny that, you know, here we are, you still dreaming. Like, I didn't expect the podcast to be big. I didn't expect this company this big. I didn't expect to be this influencer. I didn't expect to be this best-selling author. I didn't expect to be speaking on stages. None of this was like, I just dreamt it all. Yeah. It was like manifestation. You know, it's so interesting.

25:34I had the good fortune to build a castle, so to speak, in Southern California. And I was sitting with a senior VP of a multi-billion dollar national company. And we were sitting in the backyard overlooking the golf course and the ocean and the harbor. and he goes, he was looking at this place. It was 18 ,000 square feet. And he goes, God, I bet you never imagined this. And then he paused. And I went, are you serious? And he goes, I cannot believe I made such a faux pas. Because I said to him, the reason why I'm here is because I'm a dreamer and this was my imagination. you know because I was dreaming about this place and about this lifestyle and I'm an ocean science I was always drawn to the water and so I had the good fortune to build a house overlooking the ocean and back to your point it was all about the dream to seeing what was possible you know before it was possible and it just we got to manifest that you know in our mind I'm an absolute manifester and And can I tell you what?

26:47I've been manifesting my whole life. You've designed your life. Yes. Explain to us the process of designing your life. Okay. You've designed pretty much a perfect life that, you know, and we talked about this earlier, like, yeah, we've had some hurdles. There's only one real hiccup, you know. Yeah, right. I know. It's like pretty perfect. But it's all good. Yeah. Like, it's all good. to oversimplify it's really just about fantasizing and dreaming about and i want to say this i i've i've evolved to you know i live an extraordinary quality of life there's no doubt about that but i've i've evolved to mastering the art and for those of you who are listening and you're listening intently you want to write this down is the art of living a fulfilled life.

27:41So manifestation more or less is that if you could dream it, if you can visualize it and you get emotionally attached to that, you can be and do and have everything that's possible. The difference is there's a lot of people who have manifested things in their life, but the component, Joe, that they forgot is to be fulfilled and if you're having what people on the outside are looking at like success but you're inside not fulfilled then I consider you a failure so going back to your question about manifestation it's a couple things first of all, people who write things down there's no secret there most people who are successful, they write it down.

28:31Okay? So writing down your goals, your dreams, your desires, anything and everything that you can possibly imagine. Okay? A lot of people do that. Okay? And when I say a lot, I'm talking about a lot of the 2 % or the 10 % people in the world. Okay? The thing that people miss is what they don't do is they don't get emotionally, and I want you guys to write this down, They don't get emotionally attached, okay, to that goal, dream, and desire. And what I mean by that is someone goes, okay, I want to buy a home. It's the American dream, okay? People want to buy a home. That's a great objective. It's a great goal.

29:18The thing that they need to do beyond that is how is it going to make me feel, okay, to be a homeowner? How is it going to make me feel to know that, you know, I own a piece of the American dream, which is real estate, home ownership? How does it feel that that's going to be my garden or my grass or that's going to be my man cave or that's going to be for a woman, my beautiful closet or the area for my kids to play and or a study or, you know, entertainment room or like when I built my house and I had a I had sauna and I had a movie theater. I had a wine cellar and I had all these things. And I had a urinal because I'm a dude and I had three sons.

29:59I had a urinal in my house. We go to the bathroom, right? So how's it going to make me feel? And to get really, really emotionally attached to the feeling, not just the accomplished. Because when you get emotionally attached to the feeling, it's called emotion. And the root word of emotion is motion. Because here's the thing that people don't understand. So I'm going to ask you a couple questions. Okay, Joe? And your listening audience. No trick questions. Just answer. First thing off as you think of. Okay? You feel hungry. What do you do, Joe? Eat. Okay? You feel like going to the gym. What do you do?

30:36Work out. You feel like going for a run. What do you do? Go run. You feel like sleeping. What do you do? Sleep. Okay. So what comes first? The feeling or the action? Remember, you feel hungry. Yeah. Then you eat. Yes. You feel like running. so you run. You feel like sleeping so you sleep. So what? And this is the thing people miss. So what comes first is the feeling. Yeah, and I just slipped past the thing. No, I know. It's okay. It's very common. So it's the feeling and then based on how you feel then you do something. You do the action and then based on your action you get a result and the result gives you a quality of life.

31:13So what people don't realize is probably the most important message that I can give your listening audience today is a couple things but one of the most important things I would say is learn the art of managing your state of mind because when you're in a good state of mind you do good things when you feel shitty you feel terrible you feel tired or you feel anxious or you feel overwhelmed think about the decisions that you're making in those states but when you're feeling in your peak state you're feeling energetic you're feeling grateful you're feeling thankful think about the decisions that you make and the actions you take and then the results.