Joe Wallace | Former Von Dutch CEO, Pro Athlete & Entrepreneur | Coffeez Ep. 303

25:27It is logic. I just said it's impossible for that to be a coin or a tender that people use around the world. And you can't track it. I was just like, well, what if somebody prints more or just makes more on a computer? So anyway, obviously, it turned into what he's doing now. And he's been doing great at it. But you miss those kind of things. I missed out on a couple really good ones that I wish I could take back. But it's been a fun ride, man. I love it. I still take all kinds of deals. I'm doing some stuff today. I'm getting into credit repair. I'm getting into CRMs. I'm doing all kinds of stuff.

26:10All AI-based. All AI-based. So it's going to be AI-based credit repair. I'm going to do AI-based credit repair. I'm doing a Galaxy, which is a marketplace, which is going to, you know, it's going to replace like a Shopify and an Amazon. So it's a completely AI autonomous marketplace that allows creators and influencers to create their own story without any inventory. So I've got 30 vendors that I've signed up. So you come and you can create your own shop. Let's say you want to sell peptides or you want to sell pet food or you want to sell hoodies or you want to sell bikinis. or whatever. We've got 18 ,000 vendors.

26:48You come on there. You don't need any inventory. You pay$500. We take 10%. You pick your vendors. You upload your logo. Everything's 3PO through all of the vendors, so you don't touch anything. You don't do anything, and they ship your products, right? Kind of like Printify. Shopify. Printify and music. Well, Printify, well, it's white label, but see, that's why I did it, because when I was with Von Dutch, I wanted to do bespoke products, right? And it was fractured, right? So there was, you had to get the hats. here, the leggings here, and the jeans here. And then what I realized was that, you know, everybody's all over the map, even Amazon and Shopify, because they, you know, they didn't, um, when I filed my patents, they were really for, they were really designed to be a reseller model, right?

27:38So Amazon and Shopify are for like you to go off and get something from like, um, Alibaba, right? Yeah. You find a little gold ducky, just 32 cent, put it on your Amazon shop for$3.99. You know, people were making money doing that. And, but there was, where the world is going now is everyone's becoming their own brand. You even see brands now doing products designed after influencers, right? Like Alex Earl and all these people, they're going to be the brands of the future. yeah that's why everything is personal brand everything is personal brand so what i did was and i seen that coming down the pike is i went and i spent about three months and i filed a patent with dla piper now it doesn't protect me a whole lot fully but it gives me a it gives me a leg up and now i'm building out the tech to make uh to make galaxy a you know um i want to be the tick-tock of tick-tock of like home uh like uh online shopping right there's no cool online shop you go on amazon and you go on shopify right now you see a bottle lotion with just a number under it right there's just no vibe to it there's no you know you just you just like you don't have any pride right if i walked around and i said you know check out my amazon store and i go to your amazon store it's just going to be some just nothing right ours is going to be like more of a cool, hip version.

29:03You know, Galaxy's going to have influencer houses. We'll be at Coachella. We'll be, you know, we're going to be the place where people that have a vibe and are cool want to have their product. You know, we do bongs. You want to sell this. You want to sell... Where you're selling really cool, dope stuff, right? Where you've got Paris Hilton has a store on there with Lady Gaga and Alex Earl and all these other influencers as people are going to have their products. Selling their products, not pushing someone else's products, but selling their products, right? So you create your own brand. And the reason you do that is because if you're selling on Amazon, right, let's say you're selling on Amazon, you're doing$3 million a year on Amazon, right?

29:38But guess what? That's not your brand. You're doing$3 million on us for the last three years. You've done$12 million. All of that data goes with you. Now you can sell it. You can sell your business. You can't do that on any of these others. You can't build it and sell it. You can sell your business. You can come out of Galaxy and be like, made it, out of here, right? somebody purchase your brand because it's your brand and that's where we're you know i think that's where e-commerce is heading i think that's where everyone is heading as far as trying to get a new job i mean you know it's probably gonna cost me 60 to drive up here today you know what i mean and not you had an ev hey i wish i did i swear i'm gonna get a tesla my my business partner it's a girl she's got a tesla and i'm like what it what's you spend right now to do that she's $22.

30:30I said, what? Is that what you spent? I spend nothing on filling up three cars every week, you know, because I got solar. If you can catch a trend or you can see where the world is going and you get in there first, that's how you become a disruptor and you make some real money.

30:56You're raising a lot of money for a lot of projects. What project are you the most excited about right now? Galaxy. But I think the CRM and the credit repair, they're both really cool. And I just kind of fell into those. There's so many CRMs now. Like, how's it going to compete with, like, a sales force? Let me tell you how. So ours is fully, and it's already developed, by the way. It's fully AI automated. it has a webinar function in it. It has a built-in LinkedIn so it can actually make you money. It'll go out and send out requests. Everything. Not just requests. No, it's going to communicate.

31:32It's going to reach out to you because I built it for an insurance MLM. Okay? So it's going to reach out to you and say, Hey, Joe, how you doing? My name's Joe Wallace, and I'm, you know, seeing your profile, whatever. You know, that goofy stuff you get on LinkedIn. But there's a lot of these big social platforms are very hip to AI doing that, and they block it. No, there's ways to get around it. There's ways to get around it. We haven't had any of ours blocked. Oh, okay. So it's already live. I get stuff every day, all day on LinkedIn. I don't know about you, but I get all kinds of stuff on LinkedIn.

32:01Right in your inbox. Every day. Yeah. A lot of them. Every day. Every day. And they can't stop that. I mean, because eventually you're going to be sending out stuff via AI regardless, even if it's not spam. I'm gonna have AI dictating all my stuff why would I want to sit there I'm gonna talk into a microphone and have AI knows how I speak I mean one of the things that I put inside my CRM is a and you need to check this out if you do stuff with AI is a company called million ways so million ways is a behavioral AI they've taken over ten years to learn and through a bunch of subjects and people data that their AI talks to you in a manner, in a way which it knows you.

32:46And I know people think that AI does and it doesn't, but this one knows you because it's, it obviously, it's empathetic, it has empathy. It'll reach out to you and you definitely need to talk to them because you're doing mortgages. And if you want to send me an email via your AI, that AI remembers our conversation, right? And then it responds to me after analyzing how me and you have been speaking through our emails, right? So if you've been angry with me or I've been angry with you or I'm indecisive, it analyzes all of that. Wow. And then it comes. Most people don't realize how much their personal information is being bought and sold every day.

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34:11Other companies might sell just credit monitoring or just a VPN. Aura gives you all of it, together, at the same price competitors charge for just one service. Start your free trial today at aura.com slash remove. Protect yourself now at aura.com slash remove. He's back to me and says, hey Joe, this is Joe. I hope everything's doing well, you know, it talks to me in a manner in which I'm going to appreciate it because it knows my behavioral pattern. And that's different, right? So I put that in my CRM too, right? So as you're trying to recruit and you're trying to do insurance and any of this stuff that these guys are trying to sell, the communication is key.

34:51And you can't just have a, you know, regular AI that's communicating. You need to have something that touches on people's emotions when and you're trying to get people to spend money. And it's something you should take a look at too, because they're great salespeople. Anyway, I took that baseline of a CRM, which is fully AI automated, AI receptionist, does everything for you, emails, all that stuff. And then I added in the webinar component, which there's very few CRMs that have that. I think only one, I think it was Hub. Hubshot? Yep. And then I added in the behavioral AI, right? So made it different.

35:30Then I added in the LinkedIn. So now you have a CRM that can make you money, speak to your people with a behavioral AI that no one else on the planet has, and just fully AI automated. I'm not trying to be a billionaire off of the CRM. I got into it accidentally because the guy I know from him, I went to Napa Valley last weekend, and the guy has, you know, he's got a$60 ,000. It's a brand new project in the last week. It's taken me three weeks to put this together. I'm fast. I get up early. get up early and get to working baby and um yeah i did it i'm gonna call my call i call my girl you can hear right now i call my girl right now um that works for me natasha she'll you can you can hear where we're at with it you got to hear it and because i'm super excited about this i'm launching it on tuesday and i named it dliq so i'm really quick right so i named it dliq downline intelligence right i added in all of those different features and now i'm just going to run some stuff on tiktok They're going to move over.

36:26My guy's going to move over 1 ,000 salespeople because he's an MLM at$199 a month. Joe. No, that's great money. I mean, that's one deal. And you own the actual software itself? No. So here's what I'm doing. I licensed it first. Then I got all of these different add-ons and put them in there. I am developing something similar now that's going to be native. So you just API everything in there. API it, man. API it. And that's another thing that I'm learning to do right now is I look at all these fractional industries. And I go, why hasn't – when I was looking for a CRM, I'm just like, well, I don't understand.

37:09Well, you could do all that through Salesforce, just API everything in. Salesforce is doing – this is another thing where people make a misconception. Salesforce is doing, I don't know,$30 billion or$20 billion, right? Creating the R &M, make$20 million a year. I don't need to hit I don't care about Salesforce there's some people out there that want mine there's some people out there that want mine I'm not trying to go ahead Salesforce listen I'm just trying to get from Calabasas to Paris you know what I mean just have a good time I'm not trying to buy big mansions off it but it took me two weeks Joe took me two weeks I hadn't been out of time out Now, I did have to call and negotiate pricing and all this other stuff.

37:56It wasn't just, you know, I had to do some work. It wasn't just, you know, I got a platform and just started out and said, I had to negotiate it down and get them all down and have them believe that I'm going to have a volume and numbers. I had to show them that. You know, so it wasn't just as simple as I make it seem. But the moral of the story is I try. That's the moral of the story. And I tell everybody, whoever's listening. And I keep trying, man. And listen, I'll have a lot of failures, and I have no problem with that because, you know, I don't know what's going to fail and what isn't, but I do know that everything I don't do is going to fail.

38:33Do you think that your sports history allowed you to have that mindset where, like, failure is just part of the journey? Absolutely. Because entrepreneurship is a lot like being a great athlete. Yeah, absolutely. I think that, you know, my daughter is horrified of failure. I can't really get my son to be too entrepreneurial he doesn't want to I got a brother that sells insurance he never wanted to own his own insurance company I would say you know you got me as your brother and you don't want to just I don't mean you for him and I just have always been of the mindset that you can you don't want to work for nobody well that and you can do whatever you set your mind to do I just I've never looked at another man's success and said damn he just is just outsmarted I mean he put in the work He took the chance.

39:20How many people you'll meet when you ask them? Always ask people, how did you get started? How did you get started? What made you start? There's always something. You know what I mean? Well, my buddy called me, and he took me to Tahoe. And I, you know. Yeah. I get asked that question every day. How did you get started? How did you get started? And there's always a thing. It's nothing crazy. No one ever started with some crazy story like, oh, you know. No. No, but you got to be open to getting started. Yeah. And that's always the key. Zero to one is the hardest number to get to. It is. It's the hardest, but you got to give it a shot.

39:59You know, listen, I'm not going to sit here and act like I'm some big, you know, guy that just got the touch of gold. You know, I don't have that. But what I do have is effort, and I try. And I've had some really good ones, and I've had some really bad ones. But, you know, at the end of the day, I'm happy with myself because I give it an effort. I don't know if this CRM is going to do anything. I do know that I'm going to try. And I do know that it has a chance. And you do know this, that it makes sense for the current climate. That's exactly it. It makes sense. It's affordable. I've already got users that are going to be on it, so I'll make some money regardless whether it is, you know.

40:38Now it's just adoption. It is. How easy can you make it? And marketing. And just marketing, Joe. Everything is marketing. Just marketing, Joe. So I just don't know. I just feel like, I mean, listen, when I got that job and I lived at the Four Seasons, I didn't know Shaq at that time. I didn't know any of those. I didn't know Muhammad Ali. You know, I don't know anything about chicken wings right now. I don't know anything about that. And people always think that they have to be comfortable and know something in a space to do it. And I think the opposite. I just like, listen, man, you know, Joe, do you know anything?

41:09Do you know anything about this? I don't know anything about that. But you know fundamentals of business. I'll figure it out. You know what I mean, Joe? I'll drive up to Newport Beach and take you over to the Pendry. Second time I heard the Pendry today. We'll have a couple of drinky drinks. And you know what? The power of doing that, taking someone out and getting them a cocktail for 15 bucks, you'll get$100 million of the secrets. 100%. I do it all the time. People don't understand the power of networking. I do it all the time. One thing about you and myself, Joe, and maybe it's because we're both Joe and just God's hands upon us, it's like we're just good networkers.

41:57100%. And that's the value. Your net worth is your network. It is. I had a conversation with Magic Johnson. These are true stories. Just so you know, when I say tell you stuff, I don't boost it up to make it some great story. This is just how it goes. So I've known Magic for about 30 years. I played on his team with him, but he's also at Equinox. And he's there at about 5 a.m. like I am. Not every day, but when he's there, he's there, right? So I see him. I seen him, I don't know, about three weeks ago. Yeah, about three weeks ago when I was talking to him. Because the one thing I talked to him about that me and him are kind of similar is his personality allows him is what has made him successful, right?

42:35And we talked about that. And there's a big disparity between the relationship between Magic and Kareem. If you look at their two careers and business paths and life paths, it's a thousand percent due to personality. OK, so Magic is the kind of guy that. Charismatic as hell. I mean, and you could, but approachable. Yeah. OK, Shaq is the same way. Kareem is, he lives right by me. And he's horrible. Yeah. And he's horrible. Yeah. And he's horrible. And I'm going to give you an example. And so what me and Magic were talking about, Magic, I was telling, I was saying that to Magic. I was like, man, you know, Irv, you just, you know, you're killing it.

43:13And I just said, and I told him, I said, man, you know your gift, right? And I just said, you know, your gift is that you let, you're approachable. And he told me a story. He goes, Joe, we were playing at the Forum, and I walk out. And you remember, I don't know if you remember at the Forum. So the Forum had a club in it. It was like a bar. Yeah, I saw it in the TV show, the remake on HBO. There you go. There you go. So you had to, you know, you had to go. That's where everybody would go, right? So the players would go there. You know, I've got the girls in there, and everybody's in there doing their thing.

43:41Jack Nicholson's in there, and everybody's in there, right? So this guy had his son there, and I guess Kareem came out, and they were crazy about Kareem. The son was crazy about him. Ten-year-old boy, he's crazy about Kareem, right? And he goes up to Kareem, and he's just like, you know, can I get a picture? No. So Magic's walking up. So Magic goes, I'll take a picture, right? So Magic takes a picture with the son and the father. And Magic said he was buying a building downtown. And he comes to the building early, and he's sitting there, and he's just sitting there. He said, Joe, just sitting in the conference room, and this man walked in, and the man goes, oh, it's you.

44:20Right? Magic said, I looked at him, and he says, what's up? He's the owner of the building, right? And he says, the man looked at him and said, you got it. It's yours. Magic goes, we ain't even talked yet. You know what I'm saying? And the man says, when my son was 10, he asked Kareem for a picture, and you took a picture, and he's one of the biggest attorneys in L.A., and that picture's in his office. And I was like, that's why I tell people to treat people with respect. Not that Magic would have died if he didn't get the building, but that's a prime example of how it comes back around. Now, Kareem is dying.

45:00You don't hear anything about it. he's isolated, right? And it's all because of his personality. I went on a trip with Magic and Kareem to the Philippines to play basketball, and I'll never forget, I was in line, and Kareem was in front of me, and I remember these two businessmen came up to Kareem, and I just got done playing overseas, so I just got my little thing, and I'm trying to get some food, and Magic's there, and Kareem, and Mark Aguirre, and all these people. I'll never forget their faces when they asked him for an autograph. The way he looked at them and what he said to them and the disdain he said it in it and the way that they felt defeated, I said, God dang, that was brutal.

45:47You see, I'm trying to get some fucking food. I said, God, green, man. Two dudes, suits on, just looked at him, looked at each other, and I just was like, God. why? Yeah. I just was like, God. You couldn't even say it just politely? You had to just degrade him? Anyway, you know, and it's just a reflection about the opportunity. Magic's the guy that, you know, you lose the Boston Celtics, you'll see him at Fatburger by his cell. You know, in the corner eating a Fatburger. Magic's always doing autographs. Yeah, of course. He was the sweetest guy. I met him a couple times. Listen, Floyd Mayweather walks around with six bodyguards for no reason.

46:31Magic's in the damn gym by itself. Ain't nobody with him. He's working out. You know what I mean? So it's just personality is such a key factor. Floyd's lost all his money. Yeah. You think anyone's going to come to help him? No. Not a person. Why? Personality. Now he's got to do all these exhibitions just to survive. Nobody's going to wash that garbage. Nobody's going to wash that garbage. Nobody's going to wash that garbage. Nobody's going to help him put more money in his pocket. He was lighting cigars with$100 bills. African-American community is suffering beyond suffering, and that's what he would do.

47:07I can't stand athletes that don't give back. I can't. Flaunt your wealth like that on planes, lighting$100 cigars. God's watching. God's watching, bro. He's watching. And, you know, that's a reflection of the universe. The universe has a way, bro. you want to flaunt money like that first of all I don't know of anyone that's ever flaunted money like that I don't know of anyone that's ever just been blatantly million dollars sitting on your kitchen table for what and all of those guys that do that they end up having big problems for some reason the universe doesn't like it it doesn't like each other no it's not it's not blessed and you want to stay blessed and you want to help people And I tell people all the day, man, this little stupid game we play, if you really look at life, man, you're born and you die, bro.

48:05And what you do in between is all up to you and how you want to live this. But you ain't doing anything with your life just being normal and selfish and doing stuff that can give you anything good when you pass. You know what I'm saying? And I just really truly believe that. I just like, you know, we all get one shot at this thing. And how do you live it? I have fun, man. I love my life. I just, you know what, the good and the bad times, bro. You know, I try to wake up every day the same, you know, the same personality, the same upbeat no matter how things are. You know, I just try to help people as much as I can.

48:42I'm the guy that if you ever needed anything, you know, I'm not the, oh, Joe, you want me to introduce you to Dan Gilbert, you know, but I want 5 % of whatever you do, right? I'm not that guy either. So I just, you know, I try to help people, man. I try to do it. And I've been blessed, man. I've had my shares of ups and downs. But, you know, I can look back on my life and at least just say, you know, I gave it a good shot. Right? And that's really what everybody can do. And I try to tell people all the time, and I even tell my kids, traveling to me is the key to life. It really is. It's the one thing that if there's anything you do, anything, outside of having kids, you've got to have kids, is traveling, man.

49:21Seeing the world, bro. nothing more magical than that. So much truth to that. When I went to Europe, I was like, what am I doing? Why was I stuck in Newport Beach so long? I got to get out. For what? You've seen Newport Beach, right? Yeah, I love Newport Beach. So what are you going to do? You want to just keep seeing it? See you forever? But also, it's like you're locked in, working, working. It's just so part of your routine. It's a mistake. It's a mistake, bro. Listen, when I tell you I go to Newport, it's when I can't travel. And I just go do a staycation. I do it. I just go do a staycation.

49:52I'll go check in for two days and just go and see and meet and do. And when I go out. Go to the Pendry, go to Joey's. What's the new steakhouse? The place right across from Red. No, it's from Red O. It's right across from Red O. Ocean's 48. Yeah, I go to Ocean's 48. But what I was going to say is, you know, I sit at the bar. I can go out. That's the best place? I sit at the bar. I don't know. Say hello to everybody. I'm sitting with you every day. I'm trying to meet some people. Damn. I'm just going to sit across from you again? Hi. How's the day? I know how your day is because I've been with your ass all day.

50:33I don't want to. Okay. I want a new day. I want a new day. So, no, I got to, you know, I sit at the bar and I try to meet people and do my thing and learn and just, you know, I've had a lot. You know, I've lived in Turkey. Yeah. I've lived in Paris. I've lived in Argentina. I've lived in Japan and I've lived in Spain and I lived in Turkey. I'll tell you one old story. I lived in Turkey. It's right after the little Clipper stint. Got a job in Turkey. I love dogs. I'm a dog guy. I had a little pit bull in college named Klecko. So I take him, take him to Turkey. Turkey like, who is this idiot? He didn't bring a dog, right?

51:15It was in my contract. So I'm not going anywhere without my dog. So don't call me without my dog. I got to go with my dog. So I take my dog. And nobody tells me in Turkey, right, they've got packs of dogs that run the street at night. Packs. Packs. Packs. Right? But I got a pit bull, so I'm kind of cool, right? Not that I want my dog fighting. He's never fought, but he will. He'll get out. Well, I take that guy. He got beat up one time. I'll tell you that story. But when he was a baby, he went and got revenge three years later. It was hilarious. so I'm in Turkey and I'm walking my dog at night and I'm seeing these packs of dogs and I've got them on thing and they're just do-do-do-do-do-do everywhere, right?

51:57and so I let him off the leash when the dogs leave and I'll never forget in the morning I went to go to my practice and I'm crazy about my dog I open up my door and he's walking towards me and he's staring at me and I open my door and he's just looking directly at me he's in the doorway but he's just looking directly at me and I'm like back up like are you alright? like what's that? and he starts moving like this can't walk so I grab him I said oh god I grab him he starts foaming at the mouth so I put him in my car he's leaning up against the window I'll never forget it was very traumatic for me and he's foaming at the mouth and I don't speak Turkish so and it's a stick shift they don't have any stop signs in turkey so i back the car up my dog's dying and i'm going to these turkish dudes as i'm going down the street and i'm running i'm stop when i see somebody in a eight like you know come on man where where where you know he two and you know I was doing that whole thing get to another guy one more you know to the right because they seen him and that kind of knew so what happens in turkey is they they poison me and they throw it out there on the streets to kill the dogs I was like you could have told me that man and they throw it out and so make a long story short I get him into the vet, and they give him a shot.

53:35And I can't communicate with the vet, but he's going, doing this thing. And I don't know. My dog still looks bad. So I put him in a room, just closed the door. I said, I can't stick. I'm not going to watch him die. And I opened the door in the morning. He was back to hell, you know, tails wagging. And I just started crying like a baby. I was like, dear, because I would have left Turkey. I would have left. I would have been like, you know, I'm out of here. You know, my dog, you guys killed my dog. I'm out of here. But just all of those experiences came from just traveling. You know what I mean?

54:08Like Paris was a blast. Japan was a blast. Just so many different. And I tell my kids all the time, listen, when I lay down for the last time and I go through my memory banks, there's going to be some great memories that I have that I've gotten from just being out and meeting and doing and meeting people, right, that you just can't do unless you're out there doing it. My son has a friend. He's from Orange County. He was his roommate in college, so he never knew the guy. This guy lives a life, and I'll tell you this real quick.

54:45His grandmother died. No, his mother committed suicide right before he went to UCLA. Didn't have a relationship with his father. just a bad situation. Nice kid. Nice kid. But one of those kind of guys, you know, just really, you know, the really cool white guys that just really, just no, just had no, not presumptuous, didn't care who you were. Just one of those free loving, just a good dude, right? His whole motto in life right now is all he does is travel. You look on his Instagram, he'll be riding a bike in Nairobi he'll be on the side of a place in Mexico where they just slaughtered a cow eating fresh taco I mean his life experiences I remember he came over to our house and I'll never forget he brought his girlfriend and he's just one of those guys that has zero care about material things and I love that about people that are like that I'm not but I wish I was.

55:51And I admire the hell out of him. And I'll never forget. I go, where are you guys going? And he goes, Mr. Wallace, we're going to go up to Utah. Me and my girl are driving to Utah. And I go outside and it's this old Volkswagen bike sitting there. You know the old surf type? Yeah. And I looked at him and his girl getting that car in driveway. And I looked at my son and I said, that motherfucker gots it right. He's going to go have a great time, going to be in a sleeping bag, enjoying the weather, fishing. I said, and while we're sitting here trying to figure out how we can get to a Rolls Royce.

56:29You know what I mean? Not figuratively, but you know what I mean. That's the whole fight with the world is material objects, right? And I just said to my son, I said, man, that dude's got it right, Joe. He could care less. Yeah. And if you could have that kind of a mentality in today's life, man, which is so hard to do because you just figure everybody's materialistic and everybody wants the best things. But really the best things are like that picture behind you, right? Yeah. Those are really the best things. I live with that philosophy. I don't just talk about it. I really do. I love it. I mean, I do too.

57:03I do too. That's why I try to keep low pro. I don't do anything. Would you skydive? Give me the bucket list. What's the bucket list? So we're going to skydive. It's funny you mentioned Utah. I'm going to Utah with my kids. I have a place in Utah. See, there you go. And they have indoor skydiving, but you're just basically like flying. That ain't no damn skydiving. Yeah. Stop all that. You're basically like flying. We are flying, Joe. You kind of like skydiving. It's indoor. But you can't get hurt. Okay, that ain't skydiving, Joe. But go ahead. Yeah, I do have, you know, my bucket list stuff isn't very big.

57:37Why? Come on, man. But now it's getting bigger after I got to travel. I'm going to give you some bucket list items. I bet you don't have them. Let's see. You been in a shark cage? No. See? That's a crazy bucket list item. Okay. You rode in a hot air balloon? No. So you got some bucket list stuff, Joe. You got some stuff to do, baby boy. You done that? Nope. And I'm not going to. I'm going to do the shark cage. I am going to do the shark cage. I've done the shark cage, actually, in Hawaii. But, yeah. Well, I want to do it in South Africa. I want to go to Africa. Africa is my number one thing on my bucket list.

58:12Africa. Africa by far is it for me. I'm from Africa, so I do want to go to a couple of those countries. Yeah, but I'm an animal guy. I'm the guy that cries if the dog gets killed. I'm one of them dudes, right? Yeah. And I love animals. I love seeing them in nature. I think it's the most majestic thing in the world. And I don't even know if I could, you know, a lion or a gorilla, or I would just lose my mind if I could see those things. I don't know if you've been watching, like, as you go on social media, you'll see. You can go to, I think it's Kenya, where you can go into the forest and you got the guides.

58:45And you're in the jungle and the gorillas walk by. Have you seen that yet? No. You see it? Man, let me tell you something right now, man. That thing pushed this white lady the other day. I was like, God. He just went, get out my way, bitch. The gorilla? Yeah. He didn't try to hurt her. But it was just the power. I was just like, God. I want to see that. He didn't try to hurt her. He was just being funny. Because they're used to you being there. So every once in a while, they'll pick one to mess with. Like they grabbed one lady. She was sitting there like this. Yeah, he dragged her for about five feet.

59:20Then he let her go. Get your... Then he went... I was like, how dope is that? I know she's saying to herself, what a great... She'll never forget it, right? Yeah. She was scared as hell. The other day I was watching, I was on either Facebook or one of those, and this girl was kayaking. She's kayaking. Eight orcas surround her. When I say surround her, I'm talking about poking their head up right here by her going down. And I said to myself, wow, I think I would have died. I would have had a heart attack. I was like, but those are the kind of things that you get when you're, And you know when you're out there in it and you can see it.

1:00:06I don't know. I just I just I think that anything any kind of interaction with nature is such a blessing. Yeah, I love that stuff. No, I'm going back to the pyramids of Egypt. There's a bucket list thing for me. Have you seen them? Obviously, I saw a kid, but I want to go back now as an adult. I'm gonna have a different appreciation. I mean, I went as a teenager, but I barely remember and I wasn't super into it. Well, there's two things obviously. Egypt's Africa. So I want to definitely go see that. But But listen, there's only a country in Africa is the motherland. It's the motherland. There's only a few.

1:00:36There's only a few things that you look at in the world that and I don't know if there's even a few. I guess there's a few that can't be explained. And the pyramids are one of them. Yeah, they are. And as smart as we are, we still can't do it. So explain that to me. You know what I mean? I just think Egyptians are just super smart. You can't. Somebody get a 23andMe DNA test in here. Make sure this boy is a gypsy. So, you know, you can't explain it. You know, and I think that those kind of things that just make you boggle your mind are just so cool to see. I mean, I want to see them. So I'm going to ask you a couple quick questions or viral moments.

1:01:23Okay, what's harder, making the league or surviving business? Surviving business. Why? You know, if you play basketball, you know how to play basketball. You don't know how to do business. You don't know how to do business. And it's just hard to get – it's not like you just go practice, you know. So it's just – it's tough. What hits harder, losing the championship or losing your money and why? Money because money is hard to make. all right did you ever cross paths with jordan and what's the story behind it yes and no real story asked him for a picture and he said no kind of like cream yeah exactly hey you got a good well he's got he's got a he's got a contract with upper deck he's not allowed to oh okay well that's it that's not what he said to me but anyway uh what's the single biggest financial mistake you've watched athletes make?

1:02:21Bad businesses and then what I mean by that is back in the day they would all do either record labels or clothing companies. It would be one of the two. So trendy for them. Corporate boardroom versus locker room. Which one's more cutthroat? Yeah, boardroom. I was like... Corporate boardroom. What do you now know in business that you wish you knew when you were 22 with the ball in your hands? That people aren't as smart as you think they are would probably be one of my biggest things. Ain't that the truth? It is. I sit across people that make millions of dollars, and I always look across the heads against me, and I'll say, how?

1:02:59How? You know what? I don't get it. How? Have you ever done that? You're in the mortgage, bitch. You see people making all this money, and you talk to them, and they're dumb as hell, and you just go, how? How do you do it? Hustle. Hustle culture. That's true. What's one thing fans completely misunderstand about athletes and money? Nothing. They don't misunderstand it. Athletes spend it like crazy. And there's very few that are really entrepreneurial that are starting to be like Shaq. So I think the perception is a reality for a lot of the guys. That's why, you know, you see a lot of necklaces and goofy stuff with big old panda bears on them.

1:03:42You know, with eyes, you know. gems for eyes and just goofy stuff that athletes just, it's all about the impression, baby. When you grow up with nothing, you want to show people you have something. And that's been the biggest downfall of an athlete, really, to be honest with you. What's one lesson every man should learn from sports that applies to life and money? You know what? I would say that, to be honest with you, I think that's a good question. I think it's consistency, right? I think that you need to be consistent in your sports, and I think you need to be consistent in the way that you invest and the way that you approach business.

1:04:25And I think that consistency would probably be it. I mean, I sit down with guys all the time that I try to get to do. Like, you know, I got a guy, Fred Lees, right? You know Fred Lees, by any chance? He's a big real estate guy. And I go to his office the other day, and I'm like, Fred, listen, I got a deal, man. I got a deal, Fred. You got to hear this deal, right? Listen, we're going to make some money on this deal. I got that paper and I said, he said, Joe, is it real estate? I said, no, man, but check this out. It's AI and you're going to let me pass. He didn't let me pitch. He didn't let me pitch.

1:04:57Pass. I don't do anything I don't know. So that's consistency. Now, what's one mistake people make when they try to reinvent themselves? One mistake people make when they try to reinvent themselves? I don't, you know, that's obviously through each and every individual. But the one thing I would say is that you can't reinvent yourself until you know yourself. So I think you better know yourself before you try to reinvent yourself. And I think the hardest thing that people do and lessen in life for people is that they don't accept who they are. That's right. And you got to accept who you are to change, baby.

1:05:31If you could put one piece of advice on a billboard for every 22-year-old pro athlete, what would it say? Be humble. Man, that would save every one of them. Yeah. Now, we like to end the show with this interactive game segment. It's like we call it full court press, okay? So round one, it's called corporate or locker room. We need stronger leadership, corporate or locker room. I'm going to say locker room. That guy isn't pulling his weight, corporate or locker room. Locker room. Chemistry matters, corporate or locker room. That's both, honestly. All right. We need better execution. I'm going to say boardroom So that's corporate too Alright We've got to trust the system Corporate or locker room?

1:06:18Locker room It's a results business Corporate or locker room? Corporate Alright, segment two Million dollar decisions One million dollars But you can never watch sports again Take it? No Courtside seats for life Or a private jet for a year? Courtside seats Let's go Lose your phone or lose your wallet? Boom. Be 25 again or know everything you know now? 25. Play in today's NBA or own a team? Own a team. Of course. Floor seats at the NBA finals in a Game 7 or a closed-door meeting with Warren Buffett? Closed-door meeting with Warren Buffett. All right. Joe, you've been a pleasure to have. Anything you want to plug into the audience?

1:07:02Any projects? Any big things you want to plug in? No, no. Thank you. Truly appreciate you guys having me on. It's been a blast. and good luck with everything. Look forward to seeing you at Pindry. All right, let's go, Joe. Thanks, Joe Wasp. Make sure you guys check him out.

1:07:39Thank you.

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