Randy "The Natural" Couture | UFC Legend, 6x Champ, Army Veteran | Coffeez with Joe Shalaby Ep. 301

26:49This guy, you know, is not just a big dude. He can actually move. Rico Rodriguez, you know, my second loss in the sport right after that. This is what brought me down to light heavyweight. I had two losses and one more fight on my contract. You know, you lose a couple times, especially nowadays, you're going to get cut. You're going to get let go. That's the way it is. So they asked me to fight Andre Orlovsky for that third fight on my contract. And then three weeks before the show, Andre broke his hand and they couldn't find a replacement. So they said, hey, you know, Tito and Chuck are having this rhubarb.

27:28You know, Tito's the champ. Chuck's the number one contender. For whatever reason, Tito won't fight Chuck and give him a shot at the title. We're going to strip Tito. wondering if you want to come down to light heavyweight and fight Chuck for the interim championship while we're in the process of taking the belt away from Tito. I'm sure they were thinking this guy just lost twice in the heavyweight division. We're going to finally get rid of his old ass and we'll put against Andre and Andre will whoop him because Andre was tearing everybody up back then. And then we'll be done with him. And then Andre gets hurt.

28:00They asked me if I fight Chuck. And I'm like, yeah, I'll come down and play Chuck. No problem. And I was pretty sure they were reasonably certain that Chuck was going to beat me. And it didn't go that way. I made friends with the potential that Chuck could knock me out. And I'm like, well, he might, he's good at it, but I'm going to hit him first and stepped in the pocket and hit him before he got a chance to hit me. And that kind of kept him off balance for the entire fight, uh, in the first go around. So now they're stuck with me as the interim champ and not Chuck, which is who they wanted. That's going to force Tito to either fight Chuck or be stripped of the title.

28:38So that's the only time they've ever asked me to say anything in the cage. They're like, look, if you win this fight, we want you to call out Tito. Most people don't realize how much their personal information is being bought and sold every day. Data brokers are making billions, pulling details about you from public records and the internet, and then packaging and selling it, usually without your consent. That's how your information lands in the hands of scammers, spammers, even stalkers. It's why you get endless robocalls and why ads seem to follow you everywhere. That's where Aura comes in. Aura actively removes your data from broker sites and keeps it off.

29:11They also instantly alert you if your information shows up in a breach or on the dark web. But Aura goes beyond data protection. With one app, you get a VPN, antivirus, password manager, spam call protection, dark web monitoring and even up to$5 million in identity theft insurance, all backed by 24-7 U.S.-based fraud support. Other companies might sell just credit monitoring or just a VPN. Aura gives you all of it, together, at the same price competitors charge for just one service. Start your free trial today at aura.com slash remove. Protect yourself now at aura.com slash remove. Because we want to unify these titles and we want Tito to fight you if you win this.

29:49So I stepped up after the fight and said, yeah, if you want this belt, you're going to have to come in here and take it. It's one of the only times I've ever done anything like that. Yeah, good PR. You know, it worked. And then I ended up fighting Tito a couple months later to unify the two titles. And you won that one. I won that one, yeah. And, you know, it was going to boil down to wrestling. Tito, that is very strong wrestling pedigree, used his wrestling very diligently, offensively to put guys on their back and make them fight off their back. and he was really good at floating over them and making their life miserable.

30:23So I knew it was going to come down to who got that takedown. And if I let him take me down or conceded to takedown, I was going to end up on the bottom and eating his elbows and that wasn't going to be much fun. So I knew I had to outwrestle him. That was just a monumental part of history in the fight world. Yeah. Both of those fights were all. Yeah. Yeah, Tim, I think coming out after 13 months off and fighting Tim was one of the few times my mom was like, what are you doing? This guy's huge, six foot eight. She actually came to that fight. She was at that one. And that crowd was ridiculous that night in Ohio.

31:06Yeah, what did your mom say when you just decided to? She refused to come for a while. and then we finally talked her to come into one of the shows live because it's a different animal live. And then, you know, she's not waiting for me to call her after the show. And, oh, I'm okay, Mom, just a couple stitches, no big deal. She was there. She knew I was fine. But the first one she came to was the Rico Rodriguez fight in Connecticut. And that's one of the worst injuries I sustained. I caught an elbow in the fifth round and fractured my orbit. Couldn't fly home for a couple of days after that. Had to wait until things settled down.

31:40and I could fly and I could stand up without puking. That was a pretty serious injury. It took me about six months to recover from that one. It's probably the worst injury I sustained as a fighter. Yeah, as a fighter. Wow. Now, let's talk about defying the gravity of age. Because I think you hold the record as the oldest UFC champion in history. I might. I won it at 44 against Tim I defended it against Gabe Gonzaga I fought till it was 47 but the last two years of my fight career I wasn't holding the title anymore you know, everybody talks about oh, six world championships like yeah dude, that means I lost it at least five times and the truth is I lost it all six championship spirit's not about winning all the time it's about how you deal with the adversity of losing, of those setbacks that's where real championship spirit lives in my opinion because a lot of champions they live around that title and then they lose that title they're just destroyed yeah we saw that with Ronda I'm excited for that fight coming up yeah her and Gina obviously we were part of Gina's process for a while when she was still fighting back in the day and so I'm happy to see her getting the recognition she deserves as being one of the first female fighters to step up in the sport to headline an event You know, all that stuff happened under Scott Coker in Strikeforce.

33:11And then, you know, years later, Ronda comes around and Dana gets behind her and puts her in the UFC. So I think it's cool that those two are matching up and finally going to get to settle that little debate. It's a classic matchup. The grappler and Ronda, you know, the judo bronze medalist and submission artist versus a very formidable striker in Gina Carano. Her movie ties. You don't want to be kicked by her. She kicks like a mule. I wonder why UFC didn't do that fight. It's a great question. I think Ronda's been not with the company for a while. After the Nunes loss, she went into WWE for quite a while.

33:53And so I don't think she's under contract anymore with the company. Consequently, what are we seeing? We're seeing a lot of rhetoric come out of her about fighter pay and some of these things that I think, you know six seven eight years ago she would have never never chirped about because she was still attached to and being paid by the company um or we're getting a little different view of ronda and what she thinks about the ufc and how the ufc does business now going into this fight i feel like you align with her in that that mindset a lot of fighters that do and if they don't they should yeah we need to look at what's going on uh in the sport i mean you know they're trying to keep us in under 20 % of the take from any single event.

34:32Show me another professional sport in our society where that's the case. There isn't one. It's all at least a 50 % split. And boxing is 65 to 75%, depending on who's fighting on those cards. So the promoters in the sport of mixed martial arts are taking advantage of the fighters in a significant way when it comes to fighter pay. There's no transparency in our sport. And nobody has to disclose how much money they're making off any single event. So how am I supposed to, as a fighter, negotiate for my fair value in the marketplace if nobody knows how much these promoters are making off any given event?

35:06There's that transparency thing. And then the flaw in our sport, in boxing, the sanctioning bodies are separate entities that are independent of promoters that have stables of fighters that they want to promote and see get ranked and see get a shot at those titles. That's two separate entities. In MMA, it's the same guy. He's setting all those rankings, determining those titles, and he has this stable of fighters that are all bidding to be one of those guys. It's way too much power. And there's the flaw right there in the sport of mixed martial arts right now. And if they don't like it? You know why boxers get paid millions and millions of dollars, and even the top-tier MMA fighters are making nowhere near that amount.

35:48I actually talked to a boxing promoter and he said, you know, for, I mean, there's only few boxing fighters that really get that representation. But from my understanding, from what he told me in the boxing world, it's, it's ran like the mob too. And I see a lot of correlation between MMA and, you know, boxing, but it's only a few fighters that really make those big bucks, similar to MMA. And the OLLI Act was a big piece of that. It was a federal legislation that was founded in 1996 and attributed to Muhammad Ali because here's one of the best fighters in the history of the sport that, you know, had to fight with promoters to take care of his money.

36:28We all know the Tyson stories and Don King and all the money that went away somewhere disappeared through these promotions and these promoters. And so the OLLI Act was designed to create transparency in the sport of boxing and hold these promoters accountable for how they were treating these fighters. And, you know, who was the commissioner in 96 when that act passed? Lorenzo Fertitta, the same guy that in 2001 bought the sport of mixed martial arts and the brand of the UFC. so he knew exactly what he was looking at in my opinion and and how to exploit through these contracts and get their fair share of the money that they made now you have to give them credit they had the savvy to revamp the sport give it a new facelift make it more acceptable in the mainstream public and the ultimate fighter was a certainly a big piece of that the the reality genre was a great way to go behind the scenes and see what makes these guys tick.

37:26Who wants to get in a cage and punch another dude in the face? The Ultimate Fighter was a great vehicle to expose that. The character that all these fighters have. And that first season of guys was a very unique set of guys. We didn't know if the show was going to be successful or what was going to happen. They didn't care. They wanted to be there and get their shot, get their opportunity to succeed in the sport. And obviously the show was a huge success. Dominated the charts. Yeah. All right. You're 47, six time world champion. And you decide now, okay, I'm going to hang my hat. I'm going to walk away from the UFC.

38:03After you walked away, what came next? That was a big decision. You know, we talked about some of those other decisions. Was it going to leave the army and pursue getting a college degree? And was it going to get married and have a kid, you know, and step up there. Those were big decisions in my life. That was another one walking away from the sport. I just spent 14 years of my life and a huge piece of who I am investing in that. That was a, the James Tony fight, you know, was a fight that I took very seriously. And I think I was honored that I got the nod. I think they knew I wasn't going to try and stand around and box with James Tony.

38:39I was going to make him fight me in an MMA engagement and take him down and see how much MMA he'd learned in the four months. But that every old injury I'd ever had nagged me in that camp for some reason. Achilles tendonitis, all these different things that had happened to me over the years of wrestling and fighting, all flared up in that camp. And it was the first time that little internal dialogue, that crazy roommate, I was like, oh man, maybe that's your body telling you it's time to retire. And I'm like, well, I'm not retiring on this fight. If I'm going to retire, I'm going to go out in a real, you know, a real MMA fight, you know, fight somebody that I respect And not that I didn't respect James Toney, but that was more of an enigma fight, you know, boxing versus MMA and all that stuff wrapped up in that fight.

39:23I ended up deciding that Lyoto Machida would be my last fight at 46 going on 47 and turned 47 before that fight happened. I didn't tell many people because I knew it would take on a life of its own, but it was an amazing experience. It's Toronto, you know, 55 ,000, the biggest venue and crowd we'd had in the sport of mixed martial arts in North America at that time. And Leona was kind of the Rubik's Cube of MMA. He had such a unique style, black belt in jiu-jitsu, but came from a kyokushin karate background. So his footwork was completely different. The way he set everything up was just, was completely different.

40:02So that was interesting. Took me a while to come to terms with that. Like I said, it becomes a huge piece of who you are. And we see this with our military veterans as well. They walk away from that uniform. The military doesn't prepare them very well to assimilate back to civilian life and civilian lifestyle. And so these guys flounder. They self-medicate. They're adrenaline-seeking. Athletes struggle with a lot of the same things in transition. But they got a little more bravado. I was in the NFL. There's this facade that everything is great. and it's part of our training, certainly in the military and as athletes, is not to show weakness, not to show vulnerability, not to ask for help.

40:46And we as males in our society suffer from this same lie, that we're somehow weak if we show emotion or any kind of vulnerability. So the whole thing is predicated on that, and that is the downfall for a lot of guys. Self-medicating, adrenaline-seeking, now they've walked away, Who am I? What's my purpose now? Oh, that was certainly a big thing for me. Thankfully, both my transitions, when I walked away from the uniform, I was going to college to get that degree in WrestlePro Oklahoma State. When I walked away from the sport of MMA, I'd already built this acting career. It already started. And I had the gym and the clothing line and these other things that grew out of my time, my brand.

41:29Yeah. My time as a fighter. So I had those things to focus on. I didn't flounder. I didn't wonder who I was. I was going to be that gym owner, that business owner, continued to chase acting jobs. It was something I became passionate about. So I didn't have to wonder who I was and what I was doing. I started the foundation in 07, a way for me to get back to a community that means a lot to me that six years I spent in the uniform. So I started the GI Foundation to raise awareness for these guys since 9-11 and the war on terror. they're getting messed up. And Uncle Sam can't take care of all of them or won't take care of all of them, who knows which.

42:10But it was a chance for me to raise awareness about many of these guys that have been wounded and help them out, put some funds in their pocket, take that stress out of their lives. So those things gave me purpose and allowed me something to focus on, something competitive, acting's competitive. You're reading and trying out for parts against a lot of other guys for these roles. There's a competitive side of that. And that certainly, you know, just look through those fighters' eyes, those wrestlers' eyes, and I'm going to solve those problems. So your first big move, you know, as an entrepreneur, as an actor, right after the gym, right after fighting, was it extreme couture?

42:49Was it the clothing line? No, those things, thankfully, were already in place. I didn't have to wait. I had already built those while I was still fighting. That was a good move. So, uh, you know, like I said, I didn't flounder. I didn't sit around like, man, what am I going to do today? I already had a bunch of stuff built in and built up and running that, that required my attention. Um, so, and that was a lot of fighters make that mistake now. We don't forward think. I mean, that's something that I makes us good as fighters is we're very egocentric. You have to be a little bit selfish to be a good fighter because you're going to make sacrifices in time and energy with friends, family, and loved ones because you're laser focused on solving that problem, developing the skills and being in shape enough to go out and solve the problem.

43:36Every guy you face is a problem. Now we see your gym has extreme success, extreme couture here. And we got, you know, I see what you did there, Joe. We got the resurgence of your clothing line with your collab with Affliction, obviously, a huge winner. And then let's talk about the movie business. I mean, you're a movie star. Yeah. That's something I didn't see coming, but like fighting, you know, I was in two fights all through school. I wasn't one of those kids that I spent my time on a wrestling mat. So I never had to get fights. In fact, the two fights I had wrestling shine through and, and, and once that happens, nobody's going to mess with you.

44:13So I was never into trouble and never, I spent, you know, I was an athlete. I was a jock, basically. So, yeah.

44:28It's been an amazing journey, frankly. And did it all backwards, but somehow it managed to turn out. What's your favorite movie that you ever starred in? Wow. Well, I've gotten to play in all four of the Expendables. Yeah. And I grew up in that action era in the 80s where, you know, Willis, Schwarzenegger, and Stallone were all competing for box office ticket sales and all these crazy action flicks. Rambo was in my home state of Washington and Hope, Washington, you know, and I was one of those kids that ran around with a stick playing army anyway. So I loved Rambo, the Rocky movies. I don't know how many raw eggs I drank as a kid, but it was a lot, you know, because of Rocky and, and, and everything that he did.

45:12So then And fast forward, and now I'm getting a call from my agent saying, hey, Sly Stallone wants you to come by his office. He wants to talk about this project he's making. And I'm like, really? All right. And it was, you know, that's one of those meetings you're not passing up. And so, you know, of course, show up 10 minutes early because that's the Army in me. I'm not 10 minutes early. You're early. I'm already late. So, you know, Sly brings me in his office to talk about Expendables One, this project that he's putting together, this ensemble cast. And he wants me to play Hail Caesar, which I haven't even read a script yet.

45:51So I'm like, Hail Caesar, that's a weird name. Kind of pitches me. I originally wrote this for Wesley. Wesley's got some issues. We can't use Wesley. So I want to use you for this character. We'll rewrite it a little bit. you know, we want you to be this college educated guy that rants about his cauliflower ears and quotes Nietzsche. And I'm like, oh, that sounds amazing. That's who you are now. And casting director was a little bit late. So she comes rushing in because she's late for this meeting with Stallone. Of course, she books, she bumps his bookshelf coming in the door and he's got action figures on all his, all the, all the shelves on this bookshelf.

46:24And Bridget Nielsen pulls off the top shelf and hits the deck. And Slough's like, geez, where were you a few years ago. Obviously that was his ex-wife. So, like, where were you a few years ago? I'm going to use you. And we just busted up laughing. That's just how witty and clever and quick he is. That's one of my favorite projects and movies to be a part of, for sure. And if you want to be successful in an industry like that, then go hang out with a guy like that, that has been at the top of his game for over 30, 30 plus years. Still at the top of his game. Creates it like a profession. Doesn't care about being famous.

47:00This is just where he wants to work and what he wants to do. He's an amazing writer. Obviously Rocky Rambo, the first he wrote, wrote all of those. Uh, he does a great job directing. I learned a lot from him just sitting around in video village, watching the way he operates and, and, and, and approaches the profession. So, uh, that was a big one for me. And I feel like every time I put myself out there, I learn a little more, I get a little better. You know, I've spent my whole life as an athlete boxing up my emotions and putting them to the side and staying laser focused on solving the problem and, you know, figuring out how to beat that guy that's standing across the mat or across the cage from me.

47:40Now they want me to walk in front of one of these things and let all that out. I'm like, damn, I don't know if I know how to do that. It's been a very interesting process. I think I've done 75 or 76 feature films now and been involved in a few reality shows and a few scripted TV shows as well. It's been a really, really interesting journey since the early 2000s. Cradle to the Grave was my very first feature film. Yeah, I remember that one. Yeah. Jet Li and DMX. I had a fight scene with Jet Li in the movie. One line, let's go chicken shit. That was it. Randy, any exciting projects you got coming up that we should be looking out for?

48:19I've got a film out on Amazon on right now called F plus it's a kids movie it's a comedy and it was a lot of fun filmed that a few years back and I've got one coming out uh the end of May that's hitting all the AMC theaters it's a horror flick uh slasher flick and I'm the psycho that's running around uh hacking people up so it's a fun one I really like the script because it shows flashbacks of why this guy's batshit crazy where most of the horror flicks you know I have no idea why Freddy was the way he was we kind of have an idea why the hunter was the way he was. What made them psycho? Kind of like a dog.

48:55His dad was a psycho. And he just kind of, you know, childhood trauma. What's the movie called? It's called Pitfall. Everybody's like, is that like the video game? I said, no, it has nothing to do with the video game. But if you watched Rambo, you know, he made these booby traps and did all this kind of things that were indigenous. Well, that's a way of a form of hunting as well, is digging a pit with punji sticks or spikes in the bottom of it. that's what a pitfall is. And it's certainly a tactic that the hunter uses in the movie. Beautiful, huh? No stress. Just calm. Fun fact. Over the last decade, over 2 ,000 people have gone missing.

49:37What's the matter? Skin into the woods. Help me! Help me! Fuck! He's got it!

49:48It's a pitfall. It's a hunter's trap.

49:57Shouldn't be here. You're not allowed to hunt in this area.

50:06Where's Scott? Should have been back by now. We're gonna find him. No!

50:17We're being hunted. Uh, watch your head.

50:26He's watching us.

50:31Help me!

50:41Run!

50:54Hell of a weekend, huh? Wait, wait, wait!

51:00Make sure you guys all watch Randy's new movie in theaters end of May, Pitfall. Given the length of the average fighters now, What would you recommend a young fighter think about in the early stages of fighting? And what should they be investing in early on in their career? Man, these are valuable lessons there that I learned the hard way. That first year of fighting, I made more money than I'd ever made in my life. And Uncle Sam handed me my butt. So the first thing I try to instill in a lot of the guys I work with is incorporating. Get an LLC, get a former corporation, make this a business. you have a small window of opportunity to make this kind of money.

51:42Six or seven years is the average lifespan. That's not a lot of time to make that kind of money. So you better find a way to take care of it. Going out and buying depreciating assets like fancy cars and crap like that is not going to help you at the end of the day when you can't walk those four steps up in that cage anymore. You better hope you have taken care of that money and put it in places where it's going to continue to work for you down the road. I liked real estate. I had some rental properties. I had a bunch of that stuff, but there's a lot of work involved in that. You know, finding these management companies that they're going to take a percentage to do a lot of that legwork for you can be an important piece of that puzzle for real estate for sure.

52:21But it's tough to go wrong with real estate. It's always going to appreciate, you know, driving a fancy new car. Second, you drove that off the lot, it just cut its value in half. So that's not a very smart move, frankly. But getting a fighter to see those things is a real challenge because part of what makes us good at what we do is this kind of egocentricity. Oh, it'll never happen to me. We have this kind of egocentric attitude that allows us to stay laser focused on exactly what we've trained to do and getting them to look at the big picture and recognize they have a very small window and opportunity to be successful, to make this kind of money as a professional athlete is sometimes a hard message to get across.

53:04You know, your transition from fighting to entrepreneurship to business mogul was seamless. Now, movie star, business mogul, and you're right. You know, leveraging your brand and your public persona just paved the way perfectly for that. Yeah, I think the thing is to be yourself. Yeah, I didn't know shit from Shinola when it came to business, and I got my butt handed to me a couple times. But you find the right people, and when you find the right people, you hang on to them. you had to develop new filters. Everybody you meet doesn't always have your best agenda and best intentions. Those were valuable lessons I had to learn early on as an athlete, as a professional and public person.

53:45And, you know, unfortunately, lawyers and contracts and all this other stuff became part of life. And it was kind of way more of that handshake guy, by looking in the eye and telling you I'm going to do something, I'm going to do it. and a lot of the business world doesn't operate that way, unfortunately. So you have to cover your butt. You have to incorporate. You have to kind of do some of these things that are outside of the comfort zone, but they're important pieces, not only to protect your cash from Uncle Sam and paying an exorbitant amount of taxes, and certainly when we know where those taxes are going now, that's crazy, But recognizing that you have a short window of opportunity to make that kind of money as a professional athlete, and you better figure out where to put it so that it can work for you down the road when you can no longer compete and do the thing you're passionate about.

54:38Now, that brings me to my next question. I mean, and I'm hoping young fighters get the opportunity to watch this episode. But if there's, you know, a couple of major takeaways, some major life advice that you would give a young fighter now, what would it be? Keep it simple. The world's complicated enough. and if you talk to guys like Tito and some of these other guys that have created these personas that they now have to live up to all the time and people think that's who they really are and it's not who they really are I mean we saw the real Tito when he was on the Ultimate Fighter and the passion and compassion he had for those athletes that were on his team not this brash guy that's talking smack all the time but he created that persona to market himself Punishment Clothing and all of that so everybody assumes that he is that edgy kind of well you also saw the political side of the whole yeah I mean using there are two wrong thing there first of all certainly guys like Dana White who was his early manager and Chuck's early manager he likes that kind of rhetoric he thinks that generates heat and interest is going to help him sell pay-per-views there's also a psychological aspect to the sport if you start talking smack and trying to get under a guy's skin and irritate him and anger him, then he's not thinking about the right things he needs to be thinking about to go out and solve the problems that you pose.

55:58If you let Tito get under your skin and talk smack to the point where you're just pissed and want to smash him in the face, then he's winning because he's psychologically beating you and you're not staying calm, focused, and calculated on the ways to actually technically beat him. That's the psychological part of the game. And then there's obviously the business side of the game where that kind of heat sometimes brings people in that want to, you know, it's a car wreck. People want to see those. They slow down on the freeway so they can see what's going on, the looky-loos. So it's that same mentality.

56:33All right, we're ending the show today with a new segment that we've launched. You're one of the first guests on season three and it's called Fight to Win or Cut Your Losses and Tap Out. So it's going to be really quick. So here's the rules, Randy. I'm going to give you a word, a situation or scenario and all you have to do is instantly answer fight or tap out. Yeah, let's do it. All right. Trash talk opponent, fight to win or tap out? Oh, fight to win. House with a bad foundation, fight to win or tap out? Ooh, I think you got to tap out on that one. Next question applies to right now. Training at 5 a.m.?

57:12Oh, absolutely. Fight to win. An overpriced mansion. Tap out. I love that about you, Randy. I love it. Opponent 20 years younger than you. Oh, fight to win. Let's go. Put the old man on him. Old man strength is a real thing. Yep. Interest rates drop suddenly. Interest space what? Interest rates. Oh, interest rates. Drop suddenly. Fight to win or tap out? Oh, fight to win. Let's go. Broken nose in round one. Fight to win. Randy Couture the man the myth the legend thank you so much for being on the show today you've been an absolute pleasure you know I'm giddy about you being here it's like a dream come true for me I'm sure for many people watching the show they're excited to hear the real Randy Couture story thank you for being on the show Randy thanks Joe appreciate you for having me on

58:14Thank you.

58:44lands in the hands of scammers, spammers, even stalkers. It's why you get endless robocalls and why ads seem to follow you everywhere. That's where Aura comes in. Aura actively removes your data from broker sites and keeps it off. They also instantly alert you if your information shows up in a breach or on the dark web. But Aura goes beyond data protection. With one app, you get a VPN, antivirus, password manager, spam call protection, dark web monitoring, and even up to$5 million in identity theft insurance, all backed by 24-7 U.S.-based fraud support. Other companies might sell just credit monitoring or just a VPN.

59:19Aura gives you all of it, together, at the same price competitors charge for just one service. Start your free trial today at Aura.com slash remove. Protect yourself now at Aura.com slash remove.