Unlocking Potential ft. John Assaraf | Coffeez for Closers with Joe Shalaby Ep. 54

34:00I'd see myself playing basketball on the tennis court. I would see myself in the jacuzzi. I would see myself in the orange grove. I'd just see myself living in a house like that. And I did that for about two years, you know, visualized it, emotionalized it, let it go. And I probably did four or five days a week. Not every day was I in my home office. And two years later, I decided to moved from Indiana where I built Remax of Indiana. I moved to Vancouver, British Columbia for a year. So all my stuff went to storage. Other than clothes, we just put everything in storage. Furniture, everything went to storage.

34:39It went from Vancouver. We lived there for a year. The deal that I worked on there didn't work out. I went to LA because my former wife wanted to see how well she could be an actress. So she did some acting lessons and she said it wasn't for her. And then I said to her, I said, hey, I want to live in San Diego. When I finished my world tour, when I was 23, I said, I'm either going to move to Sydney or San Diego. You did a world tour? When I was 22. I remember I took$72 ,000 and I went around the world to see the world. And when I came back, I said, I'm either going to move to Sydney or San Diego.

35:18Sydney was too far. So I moved to San Diego. And I sat there, I said, hey, listen, since you don't like acting and LA, I've been wanting to go to San Diego for many, many, many years. Would you consider moving down there? Let's raise our kids together down there. And she said, yeah, for sure. So we moved down. We were getting a divorce. And we moved as a divorced couple. We moved to San Diego to raise our kids together. We were already divorced. We were getting divorced. we were getting divorced and um but we want to raise our kids together because we had a commitment to the children and thank god we did we got two amazing sons now 29 and 27 keenan and noah and long story short we moved to san diego um i rented a house on the bluff uh in san diego while i was looking for a home found a home moved uh renovated it for six months moved into the house got the stuff from Indiana to finally come after four or five, four years of being in storage.

36:18One morning, like on the second or third day, I was in my home office that had just been set up. It was just above the tennis court. My son, Kenan, who was five or seven at the time, he comes and the boxes for my vision boards, these six boards were in these boxes sealed for five years, just about. And he sits on the boxes and he's banging them and he uh he says daddy what's in the boxes and i said well honey they're my vision boards and he was five at the time and um he said what's a vision board i said well when i have a vision a goal or a dream that i that i want to achieve i put it on my board he goes a dream like i have at night i said no no no sweetheart and i just said let me just show you so i cut the boxes open with some scissors and a knife and i pulled out the first vision board and had the mercedes-benz that i wanted um that i had achieved up they said daddy that's your car i said yes sweetheart uh and there were some other things on there that i wanted to achieve i remember had like alligator shoes on there materialistic things and then i pulled out the second board and i looked at it and i was a little like confused i was a little dumbfounded and he says he looks up and he goes daddy how did our house get on this board and i started to cry i started to cry because i was standing in the house that i cut out a picture of from dream homes magazine five years earlier amazing and i didn't even know it was the house not a house like it the house the house and i am crying he says daddy why are you crying and i had studied spirituality and i had studied the brain.

38:08I had studied manifestation. I had studied law of attraction because Bob Proctor taught it to me earlier that we became partners. And I was like, everything that I learned about quantum physics, quantum mechanics, neuroscience, biology, physiology, taking action came together in a nanosecond for me. I said, sweetheart, I finally understand how we create, how we mat. I used manifest, which he didn't understand. How we create things from our mind into physical matter like this home. He didn't understand. So I wrote about that story in the book. By the way, the first person I called was Bob Proctor because he taught me about the law of attraction.

38:53And the law of attraction wasn't just about think, believe, and you'll achieve. That's bullshit. The law of attraction is think, believe, get off your ass-eraff, all right, and do the right things in the right order at the right time and you will achieve. The secret movie talked about think, believe, and you'll achieve. Without the, you got to take the right actions. And that's the only issue I had with the secret. But Rhonda read about my story in my New York Times bestselling book. She invited me to be in the secret. I was in a hotel room, sitting in a chair like this with a green screen behind me.

39:28She was there just like you are right now asking me questions i told this story and it made it into the movie we had no idea that she was going to create this masterpiece from it i just did an interview and that was the premise of the book i mean but they did leave out the get off your ass off your ass that's the law of goya i call it right the get off your ass law and the good news is over talk about the get off your ass law because we call it grit we call it other things that people just don't take action is well people do take action i don't agree with that um and inaction is an action i'll explain in just a moment so if you think about the most sophisticated rubik's cube okay the the the one that's like multifaceted um if anybody was committed to learning how to solve it could they maybe not on their own but could they go to youtube yes could they hire a coach yes could they go to a conference for learning how to do the ruby shoe yeah there's like little kids that do in like a minute so for every goal that anybody is watching right now how to exist how to achieve how do you make 10 000 or a million dollars we know how to how to build a business to a million or 10 million.

40:50We know how to. How to lose weight and keep it off, we know how to. Now listen, there's some things we don't know how. Certain cancers, we don't know how to cure them yet. But we figure things out. So when we talk about get off your ass, action is the order of results, right? You have to take action to achieve results. But you also have to do the right things. if you're in front of somebody, if you're in front of a guy or a girl that you really find attractive and you say a stupid thing, they're probably just going to move away from you. But if you know how to approach somebody in a gentle, kind way, maybe a curious way, maybe there's communication skills, there's sales skills, there's money earning skills, there's money management skills, there's debt skills, there's scale skills, there's skills for everything.

41:50And with the right skill and the right action at the right time, we create the effect of having a combination for a safe with$10 million in it. We have to know what the numbers are and we have to put them in the safe in the right order. It's the same as the Rubik's Cube. Just moving the Rubik's Cube in this three by three by three by three Rubik's Cube, there's 43 quintillion possible moves. And that's not a made-up number, real number. 43 quintillion moves if you want to get in shape. There's a lot of different ways to do it. But if you don't have the right formula for you with your circumstance, you may be working really hard doing the wrong things or too much or too little of it.

42:44If you want to make money, I cannot tell you how many students that start out with me that are, let's say my winning game of money program or winning game of business program. When we talk about what are your money making activities, they don't know the difference between a money making activity and a getting ready to make money activity. Now, they're not dumb people. They've just never been trained. I had to learn how to eat what I killed, basically. I had to get on the call. If I didn't get on the call and learn the script, like I could have gotten on the call, but without the right script, I'd probably not be successful.

43:26But I got on the call. I learned the script. I practiced the script. I got better at the script, I got better in sales. When you mastered the script, you crushed it. I crushed it. And then I learned a new script and crushed it. Then I learned to play a different game. Because then I said, okay, how do I get people like me to work for me? And that's where my second mentor came in. And his name is Walter Schneider. And he was the number one franchisor or sub franchisor in the world for any franchise. And I had to pay to play with him. And he taught me the new scripts for leverage. And so, and then I had another mentor, Len McCurdy, who had built a 5 ,500 person company that did a lot of revenue that he got bought out for a lot of money.

44:16Well, he had a script for raising money. He had a script for scaling. He had a script, A process is what I'm talking about, right? And very few people are prepared to learn the process, the systems. And I'm not naturally a process or systems person. I'm a visionary. I like to envision what I want. I don't mind working, but between the work and the vision, there has to be a process. And process and systems give you leverage. and every stage of your growth and development requires an adjustment and a tweaking of what you're doing so you know i'm 63 my goal has been to have an eight pack at 63 i got a six pack at 60 an eight pack is a little bit different than a six pack because there's other muscles i need to work on so i need new exercises different sequences you know to work those muscles similar discipline um similar effort but i had to tweak my strategies right what do you tweak how do you even like what's the difference well the hardest part that i didn't know before of your eight pack is the lower two abs and for those you've got to do a lot of reverse type of crunches reverse type of work and uh six packs and eight packs are not made in the gym so i've had to be meticulous with my diet to get, listen, I do it for like my birthday and then I edge off just so I can challenge myself.

45:48But I do stupid things like changing which hands I brush my teeth with just to get good at change. So I've been brushing my teeth now with my left hand, even though I'm right-handed now for three years because I developed the habit in my left hand. It doesn't want to go back to the right now. So I just keep challenging myself to master being adaptable. I teach my students that the number one skill today is to be an adaptationist. To be an adaptationist, you have to learn the science of change to make it easier because we have an ancient brain in the modern world that does not want change. But if you want to achieve something you haven't achieved yet, you're not doing it in your current comfort zone with your current routines, your current processes and systems.

46:32You have to go outside of your current habits that drive 95 % of all your behaviors and results. and most people don't want to invest, not pay the price, invest in the price of discipline. And Jim Rohn, who many people know, was one of my friends and mentors, one of my favorite, favorite quotes of his, in life, you will either pay the price of discipline, or you will pay the price of regret. Discipline weighs ounces, regret weighs tons. and I made a commitment for my life. I don't want to leave anything on the table. I want to go. I'll fail forward. I'll learn, dust myself off, go again until I die.

47:27And so I want to just be the best version of me. And I know just enough about the human brain that I have so much potential that's unused and untapped. And I want to challenge and push and pull and stretch and get out of my comfort zone and keep breaking that comfort zone. Not just like health, yes. Like I want to ski at 83 and 93. I want to teach my grandchildren, which I promised my sons I would do. You know, when I was on a chairlift with my kids, I told you this the first time we met. I was 243 pounds, borderline diabetic, alcoholic, a sugar addict, fatty liver. And I was skiing with my kids.

48:17And after like an hour of skiing with them, I told them, I'm tired, I'm going inside. And my one son, Noah, who was probably about three or four at the time, he says, oh no, he was 12 at the time, sorry. um he says papa you're always tired he said i thought this was our vacation and you're gonna have fun with us and i said noah like i'm tired like i work hard leave me alone and then i caught myself i caught myself in a story in an excuse to my son who i want to teach how to be the best version of himself i said honey i'm sorry i said you know what you're right i looked at him he was sitting on the chairlift with me.

49:01His brother was sitting next to him, who's a year and a half older. I said, I'm going to make you a promise, but I need a second to calculate something. I was calculating, calculating. I said, okay, here's the promise. You're 12 years old. I just did a calculation in my head that you're probably going to get married sometime between 25 and 30, and maybe you'll have kids two or three years later. So I've got to be ready to teach your children how to ski or snowboard when you are 33, which put me at somewhere between 65 and 70. That day, I got off the chairlift, took my mobile phone, called my trainer in, where was I?

49:45I think in LA maybe or somewhere in maybe Vancouver. And I said, I've made a commitment. I need to get into the best shape of my life. I made my kids a promise that I will teach their children how to board or ski and so i'm committing and making a promise to my children help me keep the promise went home stopped drinking stopped refined sugar hired a personal trainer changed my diet from 20 years ago yeah from 48 not for not 20 years ago from 48 to 50 is like 15 years ago. From 48 to 50, I got into the best shape of my life. Stop alcohol. Everything that I promised, I started to retrain my brain.

50:30Now, it didn't happen in a weekend. The decision happened in a minute. But the implementation took years to master. But I had a vision. I had goals. I had a commitment. And I had my promise to my son. That was the biggest inspiration right there. Yeah. And now you're in the shape that you need to be in. Now I can teach. I can run circles around my kids now. Really? Yeah. Are they in great shape like you? They're in great shape. They learn from the best. We made a deal. I get you into great shape when your kids, they both played lacrosse and football, and you keep me in great shape when I'm an older man.

51:17Did you play basketball professionally? No, no, no. I played basketball in high school. I wanted to. That was my dream. I wanted to play professionally, but I wasn't even remotely good enough. I mean, I thought I was good enough because I was good in my area. My area, right, the community center was my world. I could dunk at 15 and I could jump and I could shoot and I was very, very good in my area. Take me out of my area? I wouldn't have made it as a ball boy, you know, in most of the teams. So, man, it's fascinating. Like, the story's fascinating. The way you became who you are, the struggle and the triumph.

52:01Now, how does one implement a lot of this strategy now if they're going through a hardship? Sure. Download the app? Oh, yeah. It's like, what's the steps that one can take right now to immediately implement this sort of manifestation of mind growth? So first and foremost, if you're struggling or stuck or you're going through a hard time, first understand it's temporary as long as you shift and change. So you cannot focus on what is right now. Like, think about this. when you um let's say go get an x-ray right a radiologist looks at the x-ray and shows you you know a picture of usually let's say you go because you need to see an x-ray of something of something that's happened because of the past so you're seeing an image of now but this now wasn't created because of this moment in time right so if you've fractured a rib or you broke a bone.

53:03It's not because of something happened this second. It happened during maybe a game or during an accident. So any circumstance now is because of something in the past. Would you agree the effect of now is because of something in the past? Maybe it was a thought process, the wrong strategy, the wrong environment, the wrong people, the wrong beliefs, the wrong habits. you're too scared not scared enough so everything that we're looking at now is an effect we live in a world of effects now you'd never go to a mirror right and try to wipe off you know your hair on your face if you're a man by razor blading the mirror you'd have to shave your face you wouldn't like try to change your hair in the mirror.

53:55You'd cut your hair or brush your hair. So any result right now is because of the past. Don't give it any energy if it's not what you want. Rather, be aware of what the challenge is. And this is regardless of what level you've achieved in success or in your life in any area. Whatever is now is now because of the past. So now we want going to use our prefrontal cortex, our left prefrontal cortex specifically, what I call the Einstein part of the brain, the imagination, the deductive reasoning part of the brain. Do I want this or that? How come this? How come that? And then we say, okay, great. I want this.

54:35This is what I want in a day, a week, a month, a year. And you have to be realistic because you're not going to lose 30 pounds in one day if you've been fat for the last 10 years, unless you go get some surgery done to remove it. So, but if you want to make more money, we want to have better relationship, we want to be healthier, we want to be whatever, a different result. And we say, okay, here's the vision. What are some goals that I could set that are realistic for me to get off of repeating the same patterns and moving towards the result I want? Here's an example. How many people can jog a marathon right now?

55:10Could you jog a marathon right now? No, neither could I'm in great shape. I cannot jog a marathon right now. But if we decided let's jog a marathon together a year from now, we're going to raise our hands in victory. All right. Crossing the finish line together. Four hours, five hours, six hours. Who cares? But we're going to do a marathon. Would you agree that if we said, okay, Joe, today, let's go for a five minute walk. You in? Let's go. Let's research. What should we eat? How much fat? How much carbohydrate? Complex carbohydrate? What do we stay off of? What do we need to add to our diet? How many calories do we need?

55:44When should we eat? We can figure that out, right? Of course. We can figure out how much exercise to do based on our skill level right now and what shape we're in, right? It might be we start off with five minutes a day of walking. Then we might start a little jog for a quarter of a mile or half a mile. Then we might do a mile, then three miles and five miles. Could we learn our sleep patterns of how much rest we need? Could we learn when should we get a massage? could we learn everything we need to learn to jog safely a marathon a year from now of course of course so first we start off with the decision that we want to do it and we set the vision for crossing the finish line then we set some goals in one month i'll be able to run one mile in three months i'll be able to run three miles in six months i'll get up to six miles in nine months i'll be able to do 10 miles in 10 months i'll be able to do 12 and 16 months by race day i could do 26 we can chart that path then i say well what would you need to believe in order to do well i need to believe i can do it right i need to believe that that i'm not going to get injured i need to believe that then what habits would you need to create what would you need to stop what would you need to start so i don't care what your trauma is from the past there's ways to overcome trauma i don't care what uh what failures you've had what did you learn the past does not equal the future so it doesn't matter what has happened or is happening right now you have a hundred billion dollar brain a bio computer that rivals any computer on the planet right now.

57:27So let's start using it on solutions. Let's start using it on being resourceful in the absence of resources. Let's start using it on coming up with how can I versus all the reasons why I can't. Let's start using it to learn how to manage my self-talk so it's empowering, positive, constructive, building me up. Let's start using it in a way to activate the right emotions, which is the energy in motion in my body that moves me towards my goals and dreams instead of holds me hostage, keeping me stuck in my current patterns and sometimes in a retroactive pattern getting worse. So some of our habits, if we have the wrong dietary habits and the wrong eating patterns, it gets worse.

58:17It doesn't get better. So everybody who's watching or listening, knows let's say you're on a health train right now let's say you're on a money train you're on a business train you're on a relationship train are you on the right train are you on the right track and do you like the destination it's going to if the answer is uh-oh get the fuck off the train and let's reverse course and get on the right train sorry for swearing no you can swear but you understand absolutely it's like it's like we're not a damn tree we can change but stop long enough to be truthful with yourself and and do a true north where am i really on a scale of one to ten where am i in my spiritual health and well-being if you want to measure that which i do where am i my emotional health and well-being measured scale one to ten and don't be afraid of the answer it's uh it's like an x-ray where am i on a scale of 10, you know, on my mindset, my mental well-being.

59:20Where am I in a physical? Where am I in a relationship? Where am I in a career? Where am I in business? Where am I financially? Just write zero to 10. Zero is like it's horrific, sucks. It's like nothing. Some people might be negative in some areas. And then say, where would I like to be in six months? Just six months. Can't go that far. Great. Where would I like to be in three months? Where would I like to be a month from now like if i can make a few changes where could i be in a month if i was committed i'm going to go back to where we started success is reserved for those who are committed not interested because people are interested will just come up with their stories and reasons and excuses it's not the right time i don't have enough money it's too hot it's too cold i live in this place i live in that place because of my ethnicity or because of like stop it excuse Stop it.

1:00:12They have an inflammation disease of most people. It's called excusitis. I like that. You should coin that. It was coined by other people. I've been using it for probably 20 years. And then the drug of choice for many people. Do you know what that one is? No. Hopium. Hopium. I hope it gets better. I hope. Hope is great. Hope is great. It gives you something to look forward to. It doesn't disappoint. With hope, you know, use the law of Goya, is get off your ass-raff and do something towards what you want to achieve. Get off your ass-raff. Is that your coin term? Yeah, get off your ass-raff because it's my last name.

1:00:54Yeah, but that's a great one. But Goya, the law of Goya, I give all credit to that, to Tommy Hopkins, 1982 circa or 1985 circa. Just get off your ass or get off your ass. Yeah, it was the Goya, law of Goya. Now, when the secret came out, right, you know, if you spell the word attraction, the law of attraction, the last six letters are action. But I don't agree with just action. Right. I've come to, I guess, get wise. There's a lot of people moving their feet, saying and doing the wrong things. And they confuse activity with productivity. and so I have learned like for anything that I want to do now I mean seriously I seek out either the best expert in the world or now my new favorite expert I go to Mr.

1:01:50ChatGPT and I say act as my expert in you know hangnails I don't care hangnails investing in Bitcoin I just I use a tool that we've never had yeah I love this new this new era a lot for writing you know we teach an AI AI course a couple times a month to all of our winning game of business coaching students who are building their small businesses and so we're using AI to accelerate productivity 5x 10x 20x to do a lot of the heavy lifting yeah we use so much AI here yeah you can have you know 20 employees for you for$20 a month by setting up your my GPTs, you know, for the different things that you need.

1:02:34It's crazy. Now, you know, you've created so much success. You like, how are you instilling this same level of mindset into your children? I don't. My children have seen me become who I am. My children have been introduced to the books, the mentors sitting on my lap in meetings, in boardrooms, attending my events, hearing me during my keynotes or training. They have created, you know, customized inner sizes for themselves. They set goals. They have their own vision boards just because they want to. You want to hear a funny, funny story. You'll all love this story. When The Secret came out, my story about the vision board, a lot of people liked it.

1:03:29And I've been teaching my children. We've done vision boards for five years old, six years old, seven years old. They do it some years. They didn't want to do it other years. Don't force them to do anything. And one year, like a year after the secret came out my son noah who again was uh 2007 you know 15 years ago or so uh he's 27 now so he's 12 13 so he comes home uh he used to call me papa and now he calls me pops papa papa i said what honey he says uh can we do a vision board this weekend i said well yeah of course i go like why do you want to do this this week he says oh jack's mother says they work he was at his friend's house his mother who saw the movie put a vision board together told her son that vision boards work and my son comes home telling me he wants to put a vision board together because jack's mother told him to see it's always a third party validation it's all right um they've listen they they know what i'm into uh what was really interesting kids could use vision boards you think little children of course why not why wouldn't you want to activate that imagination center an occipital lobe and then teach them what do you need to believe to achieve these goals what do you how would you need to think how would you overcome problems how did you solve you know the issues that are going to come between here and this bike or the here and this this so what would go on a child's vision board or whatever they want why not do it for health and and do it if they if they want to like when my kids wanted something when when they were growing up my kids say hey daddy can we get a bike of course you can which half do you want to pay for the front half or the back half i would give him whatever you want a ferrari son sure i'll pay for half of it but you have to earn the other half so they just go they print pictures they put it on there whatever they want whatever they want like why would you limit a child's perfect imagination we learn we unlearn to imagine and that's one of the most powerful parts of our brain we are born with a perfect imagination and then it's like hey stop daydreaming stop doing that come back here oh oh or say you know i have this vision i have this goal it's like come on get back to back to what you're doing are we dumb kids down we have us adults have to re-fire to rewire our brains we have to tap into our childhood now.

1:06:03And children, we just have to help them make up their minds. If you asked either one of my sons, what do you think you could achieve? Both of my sons would answer whatever I put my mind to and commit to. Period. You want to travel the world? Of course I could. You want to make a million dollars in a month? Of course I could. Now you choose, but then back up your choices, what would you need to believe? What would you need? What skill would you need? Whose help would you need? What habits would you need? What would your plan be? What would your behavior need to be like? What would you do when you had obstacles?

1:06:44For those listening right now, how would they start with a vision board? What would you instruct them to do to get started setting up a vision board? I like to say, if you could wave a magic wand and you could have the health that you wanted, what would it look like? What would your body look like? How much energy would you have? How many hours would you sleep? What would your stress level be? If you could manage your emotions, which you can, if you could focus your mindset, if you could release your disempowering negative self-talk or self-deprecating talk, what would that be like how would you feel put it on a vision board get images of you and your best self if you could drive any car you wanted to because maybe cars are important to you could fly business class or first class instead of coach if you could travel the different places in the world cut pictures of it put it down if you could bless you if you could uh earn ten thousand dollars a day or a month or a year, put it down.

1:07:52So see it. Activate one of the biggest parts of your brain called the occipital lobe. See it. And so do it for health, for wealth, for relationship, for career, for business, for charity, for fun, for experiences, right? Those are all the things that make up our life or my life anyway. And I have goals and visions for every one of those area for my children, how I want to be with them for my wife, for my friends, for my contribution to the world. I know what it looks like. And so you set off the vision and the vision is something that you see yourself experiencing, doing, having, being sometime in the future.

1:08:34And then we back off and say, okay, now let's set some goals on our way to there. so you and i are in southern california right now if you and i said want to go to new york for the weekend yeah that's the goal we would then say okay um are we going by car uh airplane train are we going to ride there by bike we're going to shoot like how are we going to go there right so the how always comes after the what so we want to go to new york we'll have a great time we'll to see some plays. We want to go to Broadway. We want to eat some killer restaurants. We want, we want to go walk Central Park. We want to go see, you know, whatever we want to do.

1:09:12That's kind of like the vision. So you get all the emotions of the vision. And we might put a picture of New York City on there and the different places we want to go see and the different restaurants we want to go see. Right. And then we say, great. When do we want to go to New York? We want that to be, you know, this year, next year, the year after sometime in the future. and then we come back to today to this moment and all we do is we map a chart if you and i want to go to new york right now we want to drive we hop into your car or my car and um all we need to do is put it in a gps but let's say the gps isn't working we know it's east we know new york from here is east so we can actually get in the car right and we can use our mobile phone or our car navigation system and say go east and then we go let's say 10 miles east we can actually open our window and say to somebody hey everyone um can you just point me east so i can keep going going to new york can you give me the the road map they go oh get on highway 5 take that for about 200 miles thank you get on there go 200 miles 200 miles from i guess what we do stop at a gas station yes hey i'm going to new york uh can you just point me in the right direction to show me a map on the highway too many people think that because they want to go x and they don't have the map they can't go and make progress towards that like says whom if you go in your car and it's pitch black at night and you go 100 yards you can see 100 yards further once you get to the 100 yards so all we have to do is chunk it into pieces that we can see ourselves taking Now, for somebody who's experienced, they could say, we want to put, you know, a man on the moon and bring him back to Earth.

1:11:00Or somebody says, I want to put, you know, I want to colonize Mars. I don't know how to do it, but we can figure it out. But for somebody who's not used to having big goals and visions, we have to bring it back to bite-sizable chunks to reduce the cognitive stress that not having the knowledge and skills and the strategies creates. In the absence, if you remember, there's only four things hold us back. The fourth one is my lack of knowledge and skills creates stress because the demand is exceeding my capacity right now. right stress happens when demand exceeds capacity let's reduce the demand to what is what is your capacity can you get from here to there i could do that good go over there when you get there we'll talk about the next step so we break everything down into doable chunks can you get this done today yes start with that a lot of people that enter into my coaching programs some have some My top student has built a billion dollar a year revenue company.

1:12:06But I have plenty of students that are a million a year or 100 ,000 a year. But some of them are 20 ,000 a year. And they don't know how to achieve 100 ,000 right now. So we say, great. Let's help you plan for what that lifestyle is like. Let's then help you develop what would you need to believe. What would your self-image and identity need to be to earn 100 ,000 or 250 ,000 or 500 ,000? in order for you to be in the best shape of your life like what does that look like let's start with the vision then we could back up into now what do we want to do today all we need to focus on is today you don't want to focus on today what can we do in the next hour but you want to get in shape so you can run a marathon a year from now can you can you get up and down with me like five times great let's just do that great you just you just built your self-trust muscle you just built your confidence muscle.

1:12:59You just released dopamine. If we do it together and we shared with other people, we've released serotonin. We've released oxytocin in the brain, all the bonding neurochemicals. And we have a motive to like do it again. So a big goal is always broken down into smaller goals. And we always meet the goal where we are. And then we just, we make progress. And when we're building habits, I teach this concept of first you build the habit, then the habit will build you. Because habits control 95 % of our daily thoughts, emotions, and behaviors. So we start off with small habits that are simple and easy.

1:13:41And then we learn complexity afterwards, like building blocks. So simple and easy first to get going. when we get momentum we can add complexity now uh john i got a couple last questions i'd like to close the show with it's uh what's a personal goal that you have for yourself this is right in line with what we're talking about yeah a family goal that you have yeah and a goal for the business and there's multiple there's neurogym there's inner size and i know you have big goals for inner size. I do. So for inner size, I want a million people inner sizing daily on the inner size app. My goal for that is to be the number one mindset coaching and mental fitness training app that's powered by AI and humans.

1:14:33It's not just AI, AI to help with some of the stuff that AI can do. but I love to learn face-to-face with people or on podcasts or you know live so AI plus so there's a lot more to inner size than just like mindset there's so much to it there's the mindset piece there's the experts in there I want to like now that you're here I'm gonna have you walk me through like what are your favorite parts of the app just because like yeah I'm just like I go in there and I just click like what do you want to improve I'm like I just checked every box well Well, we have health, wealth, relationship, career, business.

1:15:07And we all need improvement in all of them. So I just checked every box. Then it just fed me so much content. I'm like, where do I start? Yeah. Well, it has a start here button as well. But I'll show you that. My life has been around seeing how I can be the best version of me in every area of my life. Spiritual, emotional, mental, physical, financial. And then contribution and then fun and experiences as well. so on the business front I want you know Neurogym to be the leader in the world in neuro fitness inner size is what we are giving the world to inner size to strengthen what I call your neuro muscles so your belief in yourself your self-esteem your self-worth your self-image your belief that you can do it your confidence your certainty neuro muscles managing fear and turning fear into fuel, learning how to upgrade your knowledge and skills, learning how to release disempowering habits and create and reinforce new ones because we are creatures of habit.

1:16:08So those are all the things that I want the Innercise app and Neurogym to do. That ties deeply into my personal goal is to unequivocally know that I am using my life in a way that I am proud of, God is proud of, that leaves a mark for other people to enrich their lives, to honor and respect life. I mean, like I think life is such a gift. It's like it blows my mind how how spectacular. The other night my son Noah was at our home. We have dinner every Wednesday night together and he was at my house. Oh I'm sorry. On Sunday we went for a hike and we were we were standing at the top of Torrey Pines and he puts his arm around me and I noticed the sun was hitting the back of my head and I was looking out at the ocean and he's just holding me he's about six foot three uh just a beautiful young man uh he's holding me the sun is hitting my head i'm looking at the ocean above where i was just looking up there the moon was there and i was just thinking noah you know what one of my favorite things in the world is he goes yeah papa i know the moon is there the sun is behind you on your head and we're on this rock spinning in this orbital circuit around the sun and the magic of it all we're spinning at dizzying speeds in this elliptical orbit 17 000 miles an hour and i am standing there with my son looking at the ocean we're not being thrown off of this planet because the moon and its gravitational pull on the earth and i am alive breathing hydrogen oxygen nitrogen and carbon in this thing called air that's giving me life.

1:18:12That ocean is the water that is evaporating, desalinating, and I drink it to sustain my life. That's a miracle. I'm a miracle. You're a miracle. Everybody listening and watching is a miracle. So appreciating that and making sure I don't squander my life. Part two. I want to contribute in as many ways as possible to people's lives, to animals, to our environment, to our ecosystem while I'm alive. That's just something I cannot fathom being on my deathbed thinking I wasted life. I just can't I can't imagine how sad I would be and so every day I want to trade my life for what my life is worthy of and that's to do the very best I can for me to set an example like I said earlier I was a sugar addict I was an alcoholic I was 243 pounds I've been broke um uh i've had a lot of challenges in my life i was involved in a street gang doing illegal stuff and i know that my lessons were to teach me about me so that ai could be the best version of me for me not for my mother father sister brother wife kids for me and as a result of that they may see something in themselves that will spark, okay, a motive for action.

1:19:55And as a result of that, they will achieve a result that will have a ripple effect in other people's lives. So I've been given some gifts of taking complex stuff and synthesizing it so that I can understand it, because that's what I needed, and then teach it and share it with people. But then to create the the programs, products, services, coaching to lift people up and to show them how spectacular they are in a totally humble way. Uh, if I can accomplish those things while I'm alive, Oh man, that's like, wow. For me, that's my big. Wow. Let's go. You're going to, you're doing it. That's my wow.

1:20:37Now, my final question, when you're in front of the pearly gates, what do you think God's going to tell you? I love you. I love that. What a great closure. What a great answer. I love you. You've done great work. Thank you. You've done great work. You continue to inspire. I'm a fan. Thank you. I hope you've gained more fans today. I hope so, too. I hope many are inspired to create vision boards, to improve their life, to try to get a six-pack by 63. You got a lot of time if you're 19. 19's easy. Yeah. 19, you should all have it. Yeah. Yeah, but I'm saying from 19 to 63, you have plenty of time to get a 60.

1:21:19I'm just kidding. I've had plenty of times. I was in shape, out of shape, in shape, out of shape, in shape, out of shape. And as you get older. It's just much more important. Yeah, you know, it's important for people in their 50s and 60s to maintain muscle mass, which usually goes in a retroactive pattern and we deplete muscle, bone density. So there's a lot of things that are important. But it also, you know, health, energy, vitality is important to my life because of how I want to live it. I really don't care how old I get. I just care what's the quality of my life as I age. I want to have a life that I'm living, not existing in.

1:22:06You know, I saw both my mother and father in their 70s, 80s and 90s, like, you know, vegetates in front of the television. and not be able to be very mobile. And like they showed me exactly what I do not want. And I'll do my very best to just do what's best for me, for what I'm proud of, for what makes me feel good. And if I inspire other people along the way, then wonderful. If I don't, that's okay too. I'm doing it for me. You know what's really interesting is my wife has worked out a lot when we were younger. She's 53, I'm 63. and she's gotten into Pilates and now she's gotten into into water aerobics and she has she walks with two canes she had severe scoliosis when she was a little girl and had major back surgery five years ago where they put two rods and eight screws in her back but she started exercising working out again and eating great and she feels and looks phenomenal and she's an inspiration to a lot of people that you know she's friends with so you know my little spark might light her little spark which lights other people's sparks and if we lift each other up as we climb if we don't pretend that everything's all great all the time because it's not it's called life but it's what we do during the times that they're great and we lift other people up and we allow other people to lift us up when we need help but also that we lift ourselves up and we participate in the rescue that's what inspires people and there's too many things that are expiring us too fast right now and so i think we need to do more things to inspire us and still spirit into us and the inner size app is one of those things that i want to give it to the world as a gift and um and there is a monthly or a yearly uh investment to make in that but i'm going to have thousands and thousands of different inner sizes for athletes, for moms, for postpartum, for kindergarten kids, for fear of ladybugs or fear of flying or fear of success or fear of failing.

1:24:15They're all going to be in there. There's already 550 of them in there now. And so that's, that's my, that's the work I want to give the world. Yeah. Well, there you go. Thank you, John. Thanks for coming on the show. It's been a blessing and an honor to have you. John Astroff, make sure you subscribe to Inner size check him out he is an absolute legend thank you all right thank you john thank you john awesome awesome show today thank you