In short
Podcast Summary: Coffeez for Closers with Joe Shalaby
Episode Title
Why AI Will Replace 80% of Professional Work (But Not Humans)
Guest
Nimrod Vroman
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Episode Overview
In this thought-provoking episode, Joe Shalaby engages in a deep conversation with Nimrod Vroman, a former corporate lawyer and founder of Ark Empowerment and For Posterity. The discussion revolves around the transformative impact of AI on professional services, the notion of democratizing access to expert advice, and the importance of preserving legacy through storytelling.
Key Discussion Points
- AI's Role in Professional Work:
- Vroman argues that AI is less about speed and more about structure, access, and truth.
- He posits that AI can handle 80% of professional work, allowing humans to focus on the remaining complexities.
- Challenges in Professional Services:
- Vroman critiques the current state of professional services, stating they are "broken by design."
- Emphasizes the inefficiency in the traditional model where clients pay for insight but often receive inefficiency instead.
- Democratizing Professional Services:
- The goal of Ark Empowerment is to provide access to legal, financial, and advisory expertise in a more streamlined and efficient manner.
- The platform allows clients to engage with AI-driven solutions while still being able to consult human experts when necessary.
- Preserving Legacy through Storytelling:
- For Posterity aims to transform unstructured personal stories into a structured legacy through books.
- Vroman believes that storytelling plays a crucial role in maintaining connections with future generations.
- Outlook and Optimism:
- Vroman shares his philosophical approach to challenges faced during tumultuous times, emphasizing the importance of optimism as a competitive advantage.
- He discusses the idea that enduring hardships can foster resilience and clarity.
Key Takeaways
- Turning Negatives into Positives:
- Vroman references Michael Jordan's mantra of extracting positives from negatives, which he applies to his experiences during the war in Israel.
- AI’s Incremental Impact:
- Vroman suggests that the replacement of professional roles by AI will be gradual, allowing for adaptation and integration rather than abrupt displacement.
- Vision for the Future:
- The conversation highlights a vision where AI enhances, rather than replaces, the human element in professional services, ultimately leading to a more efficient system.
- Personal Reflections:
- Vroman reflects on his journey from corporate law to entrepreneurship, driven by a desire for innovation and a more meaningful connection with clients.
Quotes from the Episode
- "I refuse to view this turmoil in negative terms."
- "Optimism is a competitive advantage in a world filled with challenges."
- "We need to democratize access to professional services while preserving the essence of human connection."
Conclusion
This episode of "Coffeez for Closers" offers a rich dialogue about the future of work in the age of AI, the transformation of professional services, and the significance of preserving personal legacies. Nimrod Vroman's insights challenge listeners to rethink how they engage with professional services and the role of storytelling in maintaining connections across generations.
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Links and Resources
- [E Mortgage Capital](https://join.emortgagecapital.com)
- [Ark Empowerment](https://arkempowerment.com)
- [For Posterity](https://forposterity.ai)
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This markdown file provides a concise yet comprehensive summary of the podcast episode, highlighting key themes and takeaways for readers interested in the intersection of AI and professional services.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOTransforming Professional Services with AI
0:35 to 1:34
Nimrod discusses how Ark Empowerment aims to revolutionize professional services using AI.
“So I'm actually here on behalf of two companies.”
For Posterity: Preserving Legacies through Storytelling
1:34 to 3:01
Nimrod introduces For Posterity and its mission to capture personal stories.
“Because today, most professional service companies will say, oh, we are adopting AI tools to make our services for you better.”
Navigating Challenges in a Time of War
3:01 to 4:25
Nimrod shares personal insights on the turmoil in Israel and its impact on his life.
“Now, ARK's a pretty amazing AI platform.”
Finding Positivity Amidst Adversity
4:25 to 6:18
Discussion on the importance of turning negatives into positives during tough times.
“which ironically was the only thing that gave me a routine during those four months and the only thing that enabled me to dismantle those 650 relationships because everybody understood that I had to go.”
The Dilemma of Vengeance and Ethics
6:18 to 8:04
Nimrod reflects on the moral complexities faced during conflicts.
“And that's what he was doing with his father.”
Transitioning from Law to AI Entrepreneurship
8:04 to 10:38
Nimrod explains his journey from corporate law to launching AI-driven businesses.
“And then you have to think about, okay, what am I learning from this?”
Revolutionizing Client Relationships in the Legal Field
10:38 to 14:01
Nimrod discusses the need to disrupt traditional client engagement in professional services.
“I wouldn't say, oh, please give me an existential war with missiles and everything so that my daughters can have this sibling moment.”
Harnessing AI as a Game Changer in Professional Services
14:01 to 15:36
Learn how AI can disrupt traditional business models and client relationships.
“Something has to enable you to get those two cents and that's it without having to pay for all this.”
The Evolution of Legal Documentation with AI
15:37 to 18:38
Explore how AI like GPT can reshape legal documentation and advice.
“It will be a tech company for all intents and purposes.”
Democratizing Access to Professional Services
18:39 to 20:40
Understand how AI can democratize access to various professional services.
“Maybe you're just shooting the shit with GPT about getting a founder.”
Show all 20 chapters
Funding and Future of AI-Driven Startups
20:41 to 22:46
Discuss the funding landscape and future plans for AI-driven companies.
“funding right now you're you're you're basically it's it's and do you intend to go ipo with this and what where is this in the process now we have raised 1.5 million u.s israeli companies are very lean.”
Explaining Complex Ideas in Simple Terms
22:47 to 24:56
Learn strategies for simplifying complex ideas for broader understanding.
“when we need them, not when we don't, et cetera, right?”
Personal Growth and Positivity in Business
24:57 to 28:00
Discover the importance of a positive mindset in personal and professional life.
Understanding Others' Intentions
28:00 to 29:59
Exploring how to reverse engineer actions to eliminate paranoia and understand motives.
“I don't believe that any person has villainous intentions.”
The Importance of Optimism
30:00 to 31:08
Discussing the need for optimism in business and parenting amidst challenges.
“However, however, we shouldn't be misguided to believe that they will randomly continue to be evil for the rest of time.”
Life Lessons from Jujitsu
31:09 to 32:12
A conversation about resilience and perspective on life from a jujitsu perspective.
“Now, one thing I learned from a podcast that's airing right now, I had the pleasure of interviewing Huron Gracie, who's the son of Horion Gracie, who was the founder of the UFC.”
Goals for Life and Legacy
32:13 to 34:22
Setting personal, business, and family goals while reflecting on legacy.
The Quest for Meaning
34:23 to 36:05
Exploring profound questions of life and how they relate to personal growth and understanding.
“calculated the meaning of life what the hell are we supposed to do that piece of information the meaning life is 42.”
Building a Digital Presence
36:06 to 38:10
The significance of maintaining a digital presence for brand building and AI interaction.
The Rosetta Stone of the Future
38:11 to 40:10
Discussing how our digital footprints are shaping future narratives and histories.
“The same delivery, which mine is a bit wacky, the same wacky delivery.”
Transcript
Automatic transcript. May contain errors.0:00The last two years have tested, you know, I'm 43, so this war started when I was 41. And all of those insights were put to the test during this war. It's cliche. I'm a massive Michael Jordan fan. And there's this bit where he's interviewed in 94 or 95. And he speaks about his father being murdered. And it's one of the only bits I've ever seen him crying in. He says that he was faced with the one mantra that his dad told him that he had to employ, which is no matter what, try to turn a negative into a positive. Welcome to another episode of Costs. So I'm actually here on behalf of two companies.
0:40Big one is Ark Empowerment, and that one really just turns professional services on its head. It serves professional services in legal, banking, business advisory, and financial advisory. AI first, which means new entrepreneurs can engage these agents who serve as their professional advisors directly online, but unlike all other AI solutions, our agents are coded with humility, which means that when they understand that they are in a really complex situation, which secret, there aren't that many complex situations, but when you get to a complex one, they call an expert human into the fray, right?
1:24To give their two cents. We prioritize only getting the two cents from the human. The rest can be done by AI. And that's how we turn professional services on its head. Because today, most professional service companies will say, oh, we are adopting AI tools to make our services for you better. They still own you as their client. And we're turning that around. The other company is called For Posterity. And it was born from the challenge of ARC. The challenge of ARC is getting a lot of scattered information from a client as an advisor and giving the client output in a structured manner, like a memo or a contract or a piece of advice, right?
2:01For Posterity is different. The scattered input is the story of an elderly person, your grandfather at, you know, family dinner. That's the scattered input. The structured output is an immediate 100 to 250 page book telling their story in a respectful manner for next generations. So For Posterity can take any unstructured content, any recording you do, no questionnaire, no like tedious process that might sort of like push away the elderly just tell that story for four minutes you get a book back and obviously i say the elderly because our mission is to preserve legacies one story at a time but this applies to everyone you could tell your the story of your business success the roller coaster that you were on five minutes just spit out some knowledge and it will structure it as a book it doesn't purport to be a bestseller but your great great great grandkids who would have otherwise probably forgotten us they'll know they will be able to engage with your life and understand where they came from that's the uh that's the idea nice nice yeah that would save me a fortune when i wrote my book uh mine as well i i i wrote one as well cost a lot of money i treated as it is i treated that expense as an investment in myself and my well-being But in retrospect, yeah, 4Fost30 would have saved a lot of their money as well.
3:19Now, ARK's a pretty amazing AI platform. I like to ask everybody, what's your morning routine? Well, it would be disingenuous to say that the last two years in Israel were anything routine. So whilst others might be able to share that tidbit, for me, it's been complete madness for the last two years. I've left a law firm in which I was a partner for 10 years and overall 17 years at this firm. I managed the startup practice there, had 650 clients, which professional service providers know each client is like a relationship. So I had to dismantle 650 relationships. I was trying to run two companies because I truly believe that in the AI age, you can do multiple things at once, which is a problem because you need to convince everyone in your life.
4:10why you're taking this entrepreneurial risk and why you're doing it against the focus textbook sort of thing with two ideas. Three, there's been a war raging in our country and I participated for four months in reserves duty. I was called up to it in the beginning of the war, which ironically was the only thing that gave me a routine during those four months and the only thing that enabled me to dismantle those 650 relationships because everybody understood that I had to go. And by the time it was over, I told them, listen, enjoy your new partners at the firm. I need to do something else or else I'll go completely mad.
4:46So I'm sorry I didn't answer with like a clear routine, but I hope that once we complete our seed, we raised pre-seed for each company. Now we're raising our seed money. When we complete it, then I'm actually going to look to people like you, you know, to people like David who's walking around here and to understand their routines and try to, you know, learn from them. Yeah, I know. It's been upheaval. in israel and i'm sorry if i hit on a sensitive subject but let me ask you candidly and personally how has it been dealing with the turmoil in israel over the last couple years and establishing a new business and raising a family and just kind of dealing with all all of the stress of war yeah well first of all i want to say for the rest of the conversation i'm an open book and i'm happy for you to ask all these questions i really like the environment here I genuinely say this, like visiting your office in this space has been just one of the highlights of our week here abroad.
5:45So please feel free to ask any question. The last two years I've tested, you know, I'm 43. So this war started when I was 41. I had collected insights that I had about the first like third or whatever, hopefully third of my life, not half, right? Collected insights about what made me happy And what I think can make others happy And my daughters happy And all of those insights Were put To the test During this war And you know it's It's cliche I'm a massive Michael Jordan fan And not like Only for the basketball There's like a bobby head over there of MJ and there's this bit where he's interviewed in 94 or 95 and he speaks about um his father being murdered and it's one of the only bits i've ever seen him crying in genuinely until the last dance but about something personal and uh he says that he was faced with the one mantra that his dad told him that he had to employ in dealing with his dad's murder which is no matter what try to turn a negative into a positive.
7:03And that's what he was doing with his father. And actually, that's been with me throughout the entire last two years. I refuse to view this turmoil in negative terms. It has happened. Everything that is negative in this turmoil, and you as a financial expert will, I think, appreciate this reference. Anna Jordan expert, by the way. Anna Jordan expert. I assume that as well. So everything that has happened in this turmoil is sunk. It has happened. So once you have something that is sunk, that has happened, the only challenge you have is what positive do you extract from it? And that's what I try to explain to my daughters as well and the people around me.
7:46At times that is faced with a lot of cynicism because whilst a lot of it has happened, we still have 50 people there under the tunnels. We have to face our inclination to vengeance. we are as a collective we are a vengeful people right now and you would expect that this is what made bruce wayne batman right so but then vengefulness that that puts you in a situation of a lot of ethical situations that you have to deal with i'm in a i serve in an unmanned airborne vehicle unit and uh that's that you get you make a lot of decisions in that in that capacity that are problematic and you have to tame that vengeance and that vengeance may feel justified because what happened on October 7th was beyond evil to us.
8:32And then you have to think about, okay, what am I learning from this? And how is this not happening again in a region where everybody says, no, it's going to be happening forever. So I've mainly tried to look at the positive and I'm extremely optimistic about the future. I think that it's always darkest before the dawn. So the darker it gets, the closer you are to the dawn. That's what I feel. I truly believe that and i have geopolitical explanations about why that's going to be the case but maybe that's for a different podcast it's a long conversation yeah yeah i mean there's a lot of truth to that and i you know i did a podcast before you got here about gratitude and kind of just being thankful in all circumstances and you know and just kind of practicing gratitude to get you through those those things and turning negatives into positives and i was like some days i just don't feel like being thankful right some days we're just like how am i going to be thankful i just went through this war i went through this hell and it's like you know where it all starts like take a deep breath and be like i'm thankful just for that i love that just for the breath that you just took and put things in reality for me like in a context for me that i could really understand because sometimes it's like i'm hit with this lawsuit i'm hit with that i'm hit with you know some some sort of attack because the bigger and the more successful you get the more you're attacked and i always reference donald trump like how many attacks are on donald trump you know he's been someone i've looked up to and admired not way before he was president i one of the only books i read as a kid was the art of the deal you know like as a child i'm talking like 11 you know when i when i get attacked i if i'm in a if i'm in a funny mood when i get like attacked right now or what i did in my uh you know as a lawyer i would say okay i'm closer to becoming the president of the united states people yeah yeah one closer yeah um yeah uh there's uh i like i like that i like the reference to just taking a deep breath and saying thank you for that i have like my daughters ironically when do you deal with that like there's a siren you run to the bomb shelter you're sitting in the like my my youngest is seven she's panicking in the bomb shelter and we're like oh she's not gonna get out of this she's gonna be with this scar for her entire life and and then my older daughter does something funny and makes her laugh and then you're like well you know what no other two siblings are having this sort of bonding out of the entire nine billion people on earth there's like two siblings who just got this this forged in fire moment that I wouldn't have transacted for in the first place.
11:16I wouldn't say, oh, please give me an existential war with missiles and everything so that my daughters can have this sibling moment. But that's already happened. This war is happening. So I'm grateful for this like sibling moment that nobody else has. They got this head start now in a meritocratic capitalistic system, which I believe is strong and good. They have a head start. They just got faster. I'm happy for that. And closer. It's a lot to take in. Now, let me ask you this. How did you transition from corporate law into launching ARC Empowerment and building a movement around AI for professional services?
11:55How did it all start? I originally did not want to be a lawyer. I felt that I was separated too many degrees of separation from the act of creation and innovation. I loved innovation from my early years in the army because we were basically a startup company for UAVs. So I viewed law as my 10 ,000 hours of being close to entrepreneurs. I read outliers and that's what I wanted to do. Eventually, I did 45 ,000 hours because I double billed. No, because I worked with a lot of great companies and I wanted to stay in that profession. but because i didn't want to be a lawyer in the first place i was always critical of the professional service industry i was like a trojan horse in there looking at its weaknesses and its fallacies and to me if you ask me on a bad day what i do i say well i i run a non-disclosure agreement ponzi scheme that's what i do and my product is uh turning word documents into pdfs because when drafts are signed, that's when I have any meaning.
13:02And I'm like, that was on a bad day. But in reality, I was looking at this profession and I'm like, wow, this is like there's a bunch of people on the top who have seen thousands of transactions, hundreds more transactions than you would see in your business, than any successful investor and entrepreneur would see in their business. And they played both sides and they know how all the decision trees end up. That's the select few partners at the top. and you want their two cents because they are the data set that you need to access for your decision making plus your business intuition which of course comes into play in your understanding of your own corporate culture but you want to access their understanding and in exchange for their two cents for which you pay the fractional amount of their high hourly rate you engage in a fraudulent pact with the pyramid of humans underneath them who are not even close to your experience, right?
13:58That is a problematic engagement. Something has to break that engagement. Something has to enable you to get those two cents and that's it without having to pay for all this. And you know what? Pay$10 ,000 for those two cents, but don't feed the beast with$100 ,000 to pay, you know, to get those two cents. And then when AI came in, I got the link to GPT in September 2022. I'm like, thank God, it's happening. It's done. It's done. The thing that they're charging for that takes time, the creation of words, it's over. Because I know already to assume the exponential in technology. Now, how do you harness it?
14:39Because with all due respect to OpenAI, they ain't going to own the end-client relationship. They're going to sell an API just like Microsoft sells Microsoft Office to organizations. But they're not going to transform into a consulting firm. That doesn't make sense for them. They're already upstream. Yeah, they're upstream. They're offering their API. Yeah, they're upstream. They can do it for everything. Yeah. But whoever owns the relationship with the client can start taking the consumer surplus, like what the client's really willing to pay for the two cents if they monetize it right. And that's why we built Arc.
15:17It's from an economic place. It's not like a younger entrepreneur would say, it takes too long to prepare documents. Let's do something that makes more efficient the preparation process of documents, right? Now I'm like, no, I want to bring the whole system down. I want to build a company that in the future will be one of the big six professional service firms in the world, but it will be built like Salesforce. It will be built like Microsoft. It will be a tech company for all intents and purposes. So explain to me the framework of Arc. It's a company that is mitigating the cost of professional services, preparing a lot of the documentation up front, but it doesn't replace professional services.
15:58It just enhances the relationship. Well, I believe that professional service providers will be replaced not in one go, but rather incrementally. So let's go back to when you were. Beginning with lawyers. Yeah, beginning with lawyers. You know who the biggest, the people that hate chat GPT and AI the most is my lawyers. Yeah, of course they do. And you know, the ironic thing about it, by the way, to check this out, is if you IPO your company, the best document to prepare with GPT is the document they would have charged you the most for, which is your prospectus, because there are so many public prospectuses.
16:34So GPT doesn't have to guess as much. That's a real sucker for them, because they would have taken a million bucks for your prospectus, but now you bring them like a fully baked product with no problem, GPT-5. A bit of Claude put in there. You know, you can get a great document because that's publicly available. So the way it's done is incrementally. It's not that we respect the transition period. You can't just come to all taxi drivers, all of them, and say, autonomous cars, you're out of a job, good luck, goes scavenge. You can't do that. It has to be incremental. So how does it work? You're a founder.
17:09You just incorporated your company. There are 400 ,000 of you every year in the U.S. alone who just incorporated their company. What do you need to do? You got a business partner, you need a founder's agreement. Go to ARK. It'll prepare a founder's agreement for you. Oh, but GPT will prepare a founder's agreement now. No, it'll substantively prepare a founder's agreement for you. It will advise you actively, initiate advice to you to install a reverse vesting mechanism. When you ask it, how many years of reverse vesting should I put on my co-founder? it will ask you what exactly your business is it won't answer you it'll ask you what is your business is it a long time to market medical salute medical device or is it a quick time to market device because if it's quick three years and if it's long four years um should there be acceleration if you let your co-founder go yeah gpt might say that the acceleration is prevalent on the vesting but actually there shouldn't be acceleration if you let your co-founder go for any reason, they shouldn't hold on to the equity.
18:11That'll kill your business. Maybe you can give them two months extra worth of equity if you let them go because you have the majority, but that's it. But what's prevalent statistically in the GPT data set is that there does exist acceleration in foundry purchase agreements because foundry purchase agreements are also signed vis-a-vis investors and with investors, you do ask for acceleration. So it would have not even, first of all, it wouldn't have given you advice and had it given you advice, it would have been the wrong advice. Furthermore, you might not even have a founder. Maybe you're just shooting the shit with GPT about getting a founder.
18:43In which case, ARK is connected to databases and will help you find a founder. If your founder leaves, it'll help you broker the relationship. It will initiate a conversation with you about your one pager. And when you completed your one pager with ARK, ARK will say, hey, we checked our database. These are the investors you can get to through us and our network, not cold calls from an AI, but rather these humans are affiliated with ARK. These humans know those humans. Those humans will invest in you because of X, Y, Z, because we read your one pager. Do you want an intro? All the emails are drafted.
19:18And most importantly, when something extreme happens, ARK will say, you want to get your lawyer on the line to look at this? You're looking to fire someone who is terminally ill, God forbid, and you have every right to fire him or her, but the law might protect them. And this is like a real nuance because they're specifically hired in England and you don't really know the law there. Do you want to get your lawyer on the line? And you would say, yeah, I agree. We need a human on this one, but my lawyer isn't available. He's snowboarding in wherever, in Utah. So ARC will say, okay, do you want to get another lawyer on the line for this question, bam, lawyer joins the conversation and you have a three-way conversation with another lawyer who's available.
20:03That's democratizing professional services. You don't need the same lawyer for every question you have. You need the same lawyer for the really heavy stuff that required 20 years of knowing you, right? But you know full well that about 80 % of the questions you ask your lawyer, you could have received from another 80 lawyers at the same time if they were more available. You just ask your lawyer those questions because there's this like exclusive relationship with your conciliarian confidant and all that shit you know that's not i love the democratization yeah of professional services i love the concept and i i guess you're you're in the middle of seed funding right now you're you're you're basically it's it's and do you intend to go ipo with this and what where is this in the process now we have raised 1.5 million u.s israeli companies are very lean.
20:53We have 11 people. My CTO, by the way, Aviv is a prodigy when it comes to AI. He's been doing it since he was 18, well before these systems were out. Yeah, he looks young, doesn't he? He's enjoying it. He built a research agent for NASA in a competition, won second place out of 300 companies that applied alone or with a friend. My CFO, who's a co-founder, was 15 years in Deloitte and Ernst & Young, a CPA. So he knows the financial side. My COO was COO in a company from a former founder of Oculus. And our chairman was the CEO, 73, was COO of three NASDAQ-traded companies in the 90s and managing partner in two massive Israeli VCs in the early 2000s.
21:44So we've got that structure. We raised 1.5. I think but we're launching this complex product sorry on the 1st of October ARK's not live well if you call me you could use it right now but it's not live it'll be live on the 1st of October it is a deep system to build other people will say oh this is a wrapper so no wrapper by any means so it's taken a year and a half to develop this thing but it's in beta with you it has been tested by quite a few companies already they love it We fixed what they asked us to fix. What's going to be the cost of monthly fee for this? $200 is what I believe we will get out of a user per month.
22:25How do we get it per month? It doesn't mean they pay$200 a month in the early going. Pay$50 a month in the early going. But they will start paying per action when they increase their usage. And then I believe it'll peter out around$200,$250 a month because that's sort of what you pay GPT Pro, but you get much more in ARK, and it's LLM agnostic. We do perplexity, Gemini, deep research functions when we need them, not when we don't, et cetera, right? Lama. So we're agnostic. You get the intros. I believe they'll transition. They're business conversations. I believe where it ends is that you have your personal existence with GPT or with Claude if they overtake them or other.
23:08You have your professional AI existence. Certainly if you're an entrepreneur and in the future, perhaps in more mature companies in ARK. What do we do with a company? I would love for someone to say, I get your thesis. You've seen enough to make this an educated thesis. Here are$6 million to$8 million to conquer the world because that's pretty much all we need for our seed. What will happen in reality is that we need to launch our product, show usage, and probably then the VCs will come to us and we'll have a selection. of venture capitalists to choose from. In my heart of hearts, I've seen some entrepreneurs get that funding on an idea, but this is a big play in a very competitive space.
23:55Hyper-saturated. Hyper-saturated. You yourself said that you saw a company that does something similar, just when I described ARK to you. Those professional services specifically for lawyers, but you're talking about encapsulating every professional service and going a little bit above and beyond and actually doing a lot of the work that the professional services would provide and then getting it to like 80 % of the finish line, the last 20%. You got it. But you see what happened there? It took me. But that's a hard thing to explain. Exactly. To a dummy. Now explain that to my 10-year-old daughter.
24:27Yeah. It's tough. Or your daughters. I can't. How? I can't. And it took me 10. It took me. But it should because your kids know ChatGPT. Yeah. Well, my daughter knows how to sell for posterity now. She's going to be selling it around the school like the book company so we'll start with that and uh ironically my daughters use gpt to calm them down when they're scared uh you know with a missile uh with a missile sirens and stuff like that so i'm sure as they grow and they understand what counseling is they'll they'll get what arc does but the fact that it took me being invited to your podcast and like a 20 minute conversation to explain it is why i guess we'll raise the vc money after after we have some usage yeah i think the easiest way is just to dumb it down the x or the use case like maybe ask gpt how do i dumb this down for a 10-year-old you know yeah that's a good i'll do it you know like just like dumb this down to a 10-year-old's i will understand when you're in love with your when you're an entrepreneur and you're like in love with your vision and your idea you get so deep into it and you don't dumb it down you don't sell you don't do the closing you don't do the the closing so you don't get coffee you gotta dumb this down um now uh what uh you know through for posterity which is by the way it's a crazy name for posterity how'd you come up with that name um i i like the word posterity um the product is called vona so you go to studio.vona story.ai or app.vona story.ai or just go to vona story dot a i v o n a and you just speak with vona but the company is called for posterity because we're thinking about next generations gotcha gotcha now for posterity um you use storytelling to preserve legacy that's a little bit easier to understand by the way than uh than arc what story are you telling through through runway building for startups
26:26um i like the rapper story the rapper narrative under underdog coming up from the you know from the slums and making a big name and a big career for themselves i like going i actually ironically like what i heard here i like going from like not enough to more than enough like to not having enough to more than enough i like the amer frankly it's cliche i like the american dream you know it's what can i say we're waiting for you let me tell you don't move to anywhere but orange county here right here oh we're loving it here this is the best place in america we're loving it here we're notably newport beach it's a it's a date look we were i mean no offense to the folks at palo alto but we were walking there for the last week and i'm afraid that they got gut punched during COVID and they haven't, I didn't find the oomph there like that.
27:26I thought I would certainly not what I have in Tel Aviv. And here it's like in these office spaces, there's energies crazy. I love it. Yeah. Yeah. We're pretty blessed here. Now looking back, whether on a pitch, a boardroom, personal low moment, which insight would early Nimrod be proud to see today? In me. Yeah. um i to the point where it pisses off my like my friends and my family i refuse to believe that any person in my life is serving the role of the villain in my sort of like story I refuse to believe That someone is being nefarious Or malicious towards me It's to the point where If I'm in a red light The second car and the first car is just Not moving for the entire You know Period of the green light I'm doing a comedy video about that Really?
28:33Yeah So I think we have a lot Of things that we maybe think about In our different continents They're the same I wouldn't honk the horn because I tell myself the story of what's happening to this person who, of course, is on their phone and don't give a crap. But it doesn't matter. I don't believe that any person has villainous intentions. And what this does for me is that I have zero paranoia. All I need to do to deal with a situation is reverse engineer someone's actions towards me or towards my company or towards my family. I just have to reverse engineer them to core and understand what interests led them to where they are.
29:14Now, it doesn't change how I'd act towards them, but it removes the concept of actual like villainy or evil from the table. Like, oh, a lot of people are coming to get me. The founders that I represented over the years were always so paranoid about their co-founders screwing them or their investors screwing them. instead of like seeing the slow evolution of events, you know, the slow chain of events that would have led to something like that. So you just want to sort of like monitor that and not feel like everybody's coming to get you. And I've been, I'm proud, my younger self would be very proud of me because I've managed to do that with our enemies.
29:53Like I will, they did evil things. Their actions were evil towards us. And we have to take care of that right now. Now we have to save our people. However, however, we shouldn't be misguided to believe that they will randomly continue to be evil for the rest of time. We must take action to understand what happens, what leads a person to be in that state. Not what we did that caused them to be in that state. I'm not taking here any, you know, necessarily responsibility for it. But if we understand what happens, especially in the education system, for example, then once this war is over and we do what we need to do and we finish it, then we focus on that.
30:35Like, can people just start at the age of six without being taught to hate? Maybe a different chain of events will evolve. And it's already, by the way, happening in the south of Gaza. There are new schools being opened and suddenly the school play isn't about like, you know, what they were before. And I'm optimistic. I'm eternally optimistic. You can call me stupid but optimistic. But if I won't be optimistic, then there's no point in doing business. There's no point in investing. There's no point in doing anything and certainly not raising kids. If you're not optimistic. Yeah, it's starting startups.
31:09Yeah. You've got to be optimistic. Now, one thing I learned from a podcast that's airing right now, I had the pleasure of interviewing Huron Gracie, who's the son of Horion Gracie, who was the founder of the UFC. Yeah. The Gracie family. and he said you know this is the this is the prince of jujitsu you know like and um he said what i said what's the biggest lesson that jujitsu has taught you he's like you know what it taught me it's like that everything in life is going to be okay there's bombs thrown if something happens my dad dies everything's gonna be okay and that's that concept stuck with me because like regardless what happens life goes on everything's gonna be okay and it is what it is you know so it's just something tough to deal with when you're being bombed you know it's like just you know to be grateful for that bombing it's it's hard to understand but you still have that breath to take yeah exactly i i'm gonna focus now it's easier because you sort of like focused on just the breathtaking and i like that a lot yeah i would have thought that gracie would have said that what he learned is that everything needs to be taken down to ground level yeah you guys know about gracie because you guys are kings of krav maga there yeah well we sort of like you know we do crap my guys more about like uh unfair fighting at eye level but gracie would have just taken down anyone right 200 300 pounds to the floor uh easy no problem yeah he's actually he's you know he's like six foot four oh really yeah okay he's six four he kind of looks like you six four really ripped well you know oh thank you yeah um yeah so a couple last questions what's a personal goal that you have for yourself a business goal that you have for the business and a family goal that you have for the family um i would like it's written in the book that i wrote it's prompting happiness my north star is legacy that's my north star um i would like to have something in this world that transcends uh my my existence i would like my you know my my wife my spouse to live out her dream life as my partner um like to live out her dream life and to me for me to be her partner and no matter what i would like my daughters to have a better life than me and to somehow manage to retain the lessons that i've learned from mine because otherwise you get into that loop of um you know hard times make hard people hard people make easy times easy times make weak people weak people make hard times i don't want to get to that but i would like them to evolve to be an evolution of where i'm at and uh you know correct for my mistakes etc and um and uh i would like to continue i would like to treat like the pursuit of happiness is a continuous journey that you always correct for um can i make a small reference yes i read the hitchhiker's guide to the galaxy and the hitchhiker's guide to the galaxy basically says spoiler the meaning of life is 42 and then the people in the book asked this computer that calculated the meaning of life what the hell are we supposed to do that piece of information the meaning life is 42.
34:33So the computer told them, you didn't ask the right question. So you only got the answer, but you didn't ask the question for which the answer is 42. So they said, well, tell us the questions. I'm not a strong enough computer. You have to live your life to actually get to that question. So I have four questions that guide me for which the quote unquote, like funny, ironic answer is 42. And they are, how many memories must I constantly look to erase in order to escape the weight of my past? Like not all of it, just 42, right? How many dreams should I forsake? Because I have a bunch of ideas for companies and startups.
35:10So how many dreams must I put aside to truly embrace the present? It's 42. How many things that are told to me as absolute truths should I dismiss as fallacies because of this age of disinformation in order to really continue to pursue the truth? And the final one, which is the most important one, at each point in time, no matter what, how many acts of kindness are you away from pure contentment? Only 42 acts of kindness, you'd be happy, like at each point in time. So I want to sort of live by that. That sort of guides me. Where did I get three of those four questions? When I turned 42, I went into GPT and I said, hey, mofo, it's time.
35:49I'm 42. Tell me the question for which the answer is 42 from Hitchhiker's Guide. And GPT answers, oh, I've been waiting for someone to ask me this. and it gives me all the questions because the book doesn't give you that that respite it doesn't wow powerful right that is so cool yeah so you got that from gpt two years ago i got that from gpt a year ago when i was 42 you're four you're all you're half a year older than me sorry did i reveal something yeah hey 44 soon yeah 24 hours uh oh wow last question last question for you when you're in front of the pearly gates what do you think god's going to tell you oh you were fun to watch
Read the full transcript
36:36nimrod that's the coolest answer i've ever had on the show if people want to connect with you how do they find you um right now it's linkedin but i'll do my homework you told me that i don't have a digital presence brand building is everything especially in the age of ai how can chat gbt or arc or gemini or claude make a decision to work with you if it cannot aggregate or reason from the data that it has online has nothing on you other than this podcast which is not even up yet oh to be fair online there's a bunch of stuff but i don't maintain it religiously on my social platforms which i must that's what i need yeah i mean there's a bunch of stuff but like quotes podcasts i need to be i need to be there you know like everything that we say on this show everything that you've ever published every book every that book i'm hoping it's in kindle form it is an audiobook read by my voice but not by me i was gonna do my audiobook like that and i was like oh do i do it i already read a couple chapters like because it's so hard to go through my book and do that but now i just haven't had the time to do that but no i'll send you a company and it'll be your voice you'll record yourself like in mission impossible saying like five sentences yeah yeah and that's it is that 11 labs like we were gonna do well no this one's this to use your voice really it's i think it's a different solution that my that my publisher used they just recorded me for five minutes sounded good sounds awesome okay cool i had someone like listen to the whole thing and they're like i sent it to my best friend and he said that's you With the same delivery of a sentence?
38:14The same delivery, which mine is a bit wacky, the same wacky delivery. I'm saying. Yes. Yeah, we're both wacky. I need that because I don't have 10 hours. It's going to be like 15 hours to just record my book. I don't have the time. Well, yeah, we're going to work on that. But everything you do, everything is uploaded. Everything is like now. The cool thing is AI, it can reason and make decisions for people. In this world, AI indexing, and that's going to be the book I'm going to publish next. AI indexing, the importance of AI indexing. It's not just personal brand. It's who you are. It's everything that you say.
38:48And consumers are looking to make a decision based on what chat GPT tells them. It's not them making the decision anymore. AI makes the decision. If you can't reason based on the data that aggregates from all the different sources, you got nothing. A few thousand years ago. They would have thought we were crazy. well people thought we were crazy but it happened like a few few thousand years ago somebody took a somebody took a whatever what do you call it with you write on a stone i don't know what you use but somebody took that and wrote a big nail big nail yeah big nail thanks wrote on a stone that's a rosetta stone and that is like how we know you know to interpret different languages latin languages today or to or to connect them to egyptian uh hieroglyphs hieroglyphics yeah that's how we know that we are now living in a moment in time where each and every one of us are writing on the rosetta stone of the future if we don't write on it it's not there some other story is going to be told when people pick this up 5 000 years from now where this whole thing that we're doing this is an encryption on on the rosetta stone exactly you don't do it yeah that right there the encryption your personal brand is the encryption on the rosetta stone yeah truly believe that right now linkedin though if somebody wants to get a hold of it it's been a pleasure to have you on the show i look forward to connecting with you diving deeper you're a brilliant guy god bless you i hope you hit every one of your goals and i'll see you in heaven let's go thank you
40:33Thank you.
From the publisher
Most people think AI is about speed.
Nimrod Vroman thinks it’s about structure, access, and truth.
In this episode of Coffeez for Closers, Joe sits down with Nimrod Vroman, founder of Ark Empowerment and For Posterity, two platforms rethinking how humans interact with professional services and legacy in the age of AI.
Nimrod spent nearly two decades as a corporate lawyer before walking away to build something radically different — while navigating war, entrepreneurship, fatherhood, and risk all at once.
This conversation goes deep into:
• Why professional services are broken by design
• How AI can deliver 80% of the work — and when humans must step in
• The idea of paying for insight, not inefficiency
• Democratizing access to legal, financial, and advisory expertise
• Preserving legacy through storytelling and structured memory
• Turning chaos, trauma, and disruption into long-term clarity
• Why optimism is a competitive advantage
This isn’t a hype conversation about AI.
It’s about rebuilding systems that were never designed for people in the first place.
Top producers at E Mortgage Capital are earning more per deal—with faster closings, better tech, and no junk fees.
👉 Learn more: https://join.emortgagecapital.com


