Oscar Strong | Luxury Watch Dealer Reveals Top Investment Watches & Market Scams

27:55So let's come back to this dealer games. So, because I've interviewed a lot of big car guys. We've talked about Ferrari and Porsche doing something similar. Yeah. Where they want you to buy a load of the standard models, which will drop a lot in value. And then maybe, maybe you'll get the nice car. Maybe you'll get the nice watch. And if you've got to buy three or five or 10 or 20. And I'm torn. Because on the one hand, I think it's their brand. Like if Ferrari or Patek Philippe are like, this is our brand of hundreds of years, we don't want you as a client. I kind of like admire that in a way.

28:31But then I also think, well, it's disrespectful to the clients. So is it just good business when they're creating this sort of brand like desire? Or do you think it's mugging off people, making them buy a load of watches they don't want to maybe only get a watch in years to come or maybe never get it? Yeah, so I do. I'll give you an example. The 5712. Okay. It was recently just discontinued. Patek Philippe 5712. Sorry. The Patek Philippe 5712. Got one here. That was recently discontinued. And I reckon no less than a thousand angry clients, even just in the UK alone, desperate, waiting years for that watch, get a phone call saying it's over.

29:14Okay. And they're furious. Okay. And the truth is we could have sold it to them for£30 ,000 less back then. Yeah. If they'd have just bought it from us at the start. I'm going to check because this might be one I'm on the list for. You probably are. Yeah. Most people were. That's why I used it as an example. So the all gold 5712. So no, the 5712 in stainless steel. Okay. So yeah, I've been on the list for the all gold for years. Right. Okay. Nothing. Yeah, exactly. You won't get that call. So, you know, the point is, is I've got one of those downstairs for 80 grand. Do you know what I mean? And it's just like.

29:52So is it good for the brand or they mug it off the clients? What do you think? I think they serve the same group of people over and over again. And they are C-level employees who fit a copy and paste description of what they decide a customer should be for their brand. Okay. So C-level employees of blue chip companies. And then they just sell them all the stuff that they want. And I don't believe that they're looking for any new business. Or certainly that's the feeling you get when you walk into one of those stores. Obviously, I can't walk into one of those stores now as a normal person. So I don't know.

30:28Well, they don't like grey market dealers. Not really. I don't think so. Because essentially we're just supplying everybody that wants the things with the things that they want without the weights. And I'm glad you mentioned cars because we're really big into our cars. So we're very fortunate. We've got lots of cool cars. We've got GT3 RS. We've got a 488 Pista. We've got all these beautiful machines, okay? But I do know that we've lost loads of money on them, okay? Because they were bought way over list. Absolutely, yeah. Because you didn't buy them. No, and look, we didn't buy them as investments.

31:03Of course we didn't. But the thing is, is there's no doubt in my mind that they've tanked, okay? Now we love them, so it doesn't matter. Probably only tanked since post-lockdown. Yeah. Because they went up. They did went up dramatically, didn't they? Same with watches. Yeah, exactly that. And the thing is as well is, I mean, I absolutely love, I only recently got into cars, so like this weekend, just this weekend coming, I'm taking one to Europe, going to go and have a fly around, and I like all that stuff. But the thing is what I find a lot of the clients that I meet, they say, you know, a nice thing about these watches is the drops aren't as dramatic.

31:36They can be. So, for example, 2008 financial crisis, things like that. Now we're seeing drops more concurrent with it. So 20 percent, something like that. Now is considered to be the best time to buy a watch in over three years. And that's from I'm talking about from the grey market. You know, Rolex, in my opinion, have cannibalized their own business by price hiking so dramatically. How have they done that? Okay, so Rolex have put their prices up, I believe, two or three times in a year. Wow. Yeah, and they're putting them up 6%, this kind of figures. And you've got to bear in mind, that's for the full gold models.

32:12Yeah. So we can now sell them for less. And that, in my opinion, was a huge mistake. Right, so you think they're doing that to try and eek a bit of the grey market towards themselves? Hmm, I don't know why they did it. So why they did it is confusing to me. Let me give you a theory. Go on. If you're selling a Daytona, what are they new, a steel Daytona? Steel Daytona is like 29 grand, 28 grand. That's what the new price is now? Yeah, for the new reference Panda, which is the one that everybody wants. Oh, wow. But wasn't just a few years ago near like 14, 15? So that's the stainless steel, the 116520, which is the older one.

32:50Yeah. So they don't sell those anymore. No, but what were they? They were probably 15, 16 grand. So now a Daytona is 25. But from Rolex, it's 10K, the Panda. So this is, yes, this is my point. So the Panda is 10K new, but 25 on the grey market. Yes. Yes. So my theory just is that they're eking their price up a lot to try and get from nearer to 10 to 25. Of course, I totally understand what you're saying. Because people think they're worth 25. I totally understand what you're saying. And also as well, why would they not want to get a little bit of that? Yeah. Of course, totally get that. But the thing is, is I think they've made a mistake in doing it.

33:28Like I, it shocks me that there isn't someone in there that's also looking at like the economy. You know what I mean? Because at the end of the day, what's happening worldwide is, you know, people are having less money or they're getting stuck now. So as I understand it, the ADs, let's say authorized dealers, authorized dealer. as i understand it two years ago they would make a minimum of five phone calls for a watch before someone said yes now it's 50 okay so they're calling down that list getting further and further down now most of those people they'll say this to the authorized dealer they'll say sorry guys not a good time i'm just buying a new house or my wife says no that's everyone's favorite my wife says no okay but the truth is all they've done is they've been offered the watch they've put the phone down I said, let me call you back, guys.

34:15I'm at work. Put the phone down. They've called Oscar. Said, Oscar, I've just been offered it. How much more are you going to give me? And then I have a quick look. And nine times out of 10, they'll be lucky to get, you know, a couple of grand. If not, it could be bang on the money they've paid, especially if it's a precious metal. Could even be a loss. Yeah. So they call back and they say, not for me. My wife said no. But the thing is, is now they're calling right down, right down. And they're getting stuck with these huge amounts of inventory. Right. which then in turn they have to get creative with how they're getting them out.

34:45So, for example, promise someone a Le Mans. Say, look, you take three, four more pieces and you're ready for your Le Mans, sir. And then it's a game of bundling. The term is bundling. So it's like selling you things you don't want so you can have the ones you do. Right. And this is the Le Mans here. Yeah, this is the Le Mans. So it's a perfect time to mention this watch. So it's basically a newer model Daytona with... A red 100. With a red 100 and a bit of homage to the Paul Newman on the batons. So the thing the collectors are going wild for is the homage to the Paul Newman. Yeah. Also as well, it's the only movement with a 24-hour counter for the Le Mans race, which is pretty cool.

35:24So instead of the usual counter, you've got 24 hours. So it's a custom movement. And it is white gold, to be fair. It's white gold. Yeah. And if you look in the back, it's got an open case back. Which is rare for Rolex. Rare for Rolex. And 41.32. So it's the only calibre, unless they make like, you know, more versions of it. It's the only calibre that's going in that case, okay? So for a collector, that's something. Okay, so it is a bit more special than it looks. It's a bit more special than it looks. Rather than just colouring the 100 in red. What I quite like about this watch is they didn't make a song and dance of it.

35:53So I like the fact that they didn't put, like, for example, a big flag on the dial. Don't get me wrong, I've got loads of watches with flags on the dial that I think are really cool. But I think, actually, Rolex, this is like a rare, real win for them, this model. And that's how much retail? So the retail is 49 grand. Okay, and that's nearly double a standard Daytona model at the moment. Oh, no, what did you say, the standard one to buy from? So they're 10K, the steel Panda. Right. So it's five times the price of a normal steel Panda. It is indeed. Yeah, okay. But it's white gold, it's dramatically nicer, and it's off-catalogue, so off-catalogue is the big sexy word.

36:30And what are you selling this for? £165 ,000. So that's more than 300 % retail. Yeah. So if you get a call, hey, Rob, your LeMond is ready. You run down there, you run through the door waving your credit card because you're excited. It's time for you to buy it. We've sold 11 of these. I've probably sold more than anyone I know of. And I also got the world's first one. The world's first one was 200 ,000. Now you might think, well, that's dropped 35K. But the type of people who want the world's first watch, this is like buying a key ring. It's like buying a key ring for those people. So they just want to wear it to the first dinners.

37:10By the time all their mates have got them, they don't want the watch anymore. Right. Because being first is cool, certainly in this new world. Okay. So you think status is a big part of why people pay massively over this for a watch? Major, major. And I also think that the thing is, is there's a lot of collectors that won't play that game anymore. So they've accepted it. So, for example, if they're collecting all the Daytonas, which, you know, then they know they're not going to walk in and get an off-catalogue one. luckily so you do here every now and then for example some you know first time i might walk into a rolex store and get like a panda daytona it has happened it doesn't happen often but it has happened but something like this forget it it needs like three people to sign it off the third person that signs it off doesn't even know who you are okay he'll be like the regional md for your area and he just looks at a sheet and goes rob moore how much has he spent how many women's pieces he bought, how many, you know, so to see.

38:07Women's pieces go down in value even more. So it's not really that, but it's that they can be kooky, expensive, and they don't have a good resale. So, for example, a full diamond. I.e. high margin for them. Huge margin. Yeah. So basically, is it kind of like the more the watch goes down in value, probably the more margins in it for them? Absolutely. And also as well, they want to sell you the things that are harder to move on. Yeah. And then you're getting the good stuff. And another thing is, if your authorised dealer sells jewellery, this is where it gets really interesting. If your authorised dealer sells jewellery, I've got clients that have bought necklaces for£60 ,000,£90 ,000.

38:49I mean, amazing things. And they're beautiful. You put them on the lady, she looks great. But those drop in value 80 % when you walk out the door because the diamond value or the artistic value isn't really real. Yeah. So if you start buying those necklaces and the matching things and one for your mum and one for your nan, all of a sudden these watches start appearing from the back and they're yours. You're going to have them on the same day. But how much do you need to spend and how many watches do you need to buy? Because in a way, right, I feel like, OK, well, if I know, I know. Yeah. But, you know, if you go and buy a load of watches and a load of jewellery and then you still can't get one, just like you buy a load of Porsche Taycans and you can't get the GT3 RS, it's a bit galling.

39:32Of course. And also as well, nobody officially knows exactly how many pieces. Some people get a bit luckier than others. But I would suggest for something like a Le Mans, so off catalogue and rare, I would suggest that you would have had to have bought a bare minimum of 20 to 25 pieces. And I'm not talking like entry-level stuff. So let's do the math. So 20 to 25 pieces, not entry level. So what's the average amount per piece? You're talking 20 grand? Yeah. I mean, look, you're a lot better than maths than me, but I would say that you're getting close to seven figure spends or certainly late six figure spends.

40:05To get a Lamont at 49 when you could just come to you and get it for 165 and not spend a million to get it. There you go. And that's where we come in. And that's why I've sold nearly 11 of these pieces. Do you think, though, a lot of people love the sport of saying I got it at least? Oh my God, yes. It's like a brag, isn't it? Those people love it. I bought it at list. Let me tell you something hilarious about those people. By the way, I would be like that. Of course you would. I'm just not getting what I want at list. So those people send me a photo of the watch and say, I got it at list. And then I reply, congratulations.

40:41Yeah, wow. It's like, you know, what they're looking for is that exact thing, an approval of it. whereas I would suggest that the sort of the new wave now would be more like I bought what I wanted when I wanted to buy it I didn't go in and play the whole game so that's a that's a different way of showing off basically I've heard of people having a long relationship say two to three years with their it's called SA it's your sales assistant so basically that's the person you go talk to when you walk into a Rolex store I've heard of people getting to really high spends and then their sales assistant leaves and they go oh we've assigned you to a new one and you go meet your new one and they're a bit like yeah well I've got five other guys that I've been dealing with for five years so all of a sudden you're regardless of your little number on your spreadsheet you go right down the bottom because they got to keep these guys happy you bring them treats and bring them gifts and stuff like that there's gifts you're going to this is there absolutely of course there is I mean the end of the day you know so sales associates will receive gifts from people to move up a ladder or less.

41:45Yes. And I don't want to be unfair here. Okay. Because just be accurate. Yeah. Okay. So the people on the ground don't have as much say as you'd like to think. So, you know, the days of like thinking that you could somehow give them like a really big tree and they'll get you something there and then rubbish because actually has to be signed off by people that may never meet. But I guess the more you give them, the more likely you are going up. I would say, yeah. And also as well, you're a number on a spreadsheet. and here I'm not exaggerating. I've flown all over the world to meet my clients. I've been for dinner with them.

42:16Me and you had a no boo last week. I just give my time to all these people and I'm making friends with them all, you know. And for me, that's really important. So I can hold my head high. A lot of them, are a lot of them pissed off with the brands for the way they're doing this or they're not bothered? I think a lot of them just giving up now. So, you know, as I said, I feel like we're being handed the keys to the kingdom for a new generation of collector. Which you're obviously loving. I love it. Yeah. And I love these people. You know, I'm meeting cool people. What I love about watches is there's no black and white.

42:46And this is the thing. There's no black and white version of exactly who these people are. They might have got into watches from some weird way. Like, for example, their dad had one. Okay. And then maybe he's passed. They got it. They got one. And they're like, oh, my God. And then all of a sudden, they've got 311 pieces sitting in a vault somewhere because something went in them. And they were like, I have to have more. Yeah. And I just love all the different stories you meet from the people, you know, because I'm hanging around with some crazy people at the moment. So I'll just give you an indication.

43:17Four of our largest clients spent over three million in watches in the last year each. You've got four people who, between them, have spent 12 million pounds with you, three million each a year. So there's people out there that are spending three million a year on watches. Absolutely. And one of them has his own aeroplane. And I'll give you a cool story. He spotted a watch that we had posted on Instagram and he was on holiday. OK. And he said, I want that watch. And we said, no problem for you. We just put it on hold and come and get it when you get back. He said, no, no, no. I want the watch now.

43:53OK. Our security guards and the security teams that we use to move these things around took the watch to him on holiday. OK. He gave them a five thousand. I don't know if it was pounds or dollars. Yeah. But he gave them a five thousand tip. Each security guard got a five grand tip. Five grand tip. Nice. In his mind, that was the bare minimum you could give to a person as like, thanks. Yeah. Like these people don't live in, you know, the normal world. And it's very cool to be that free with watches, because if you're into watches and you can spend like that and you can see something and you want it brought to you on holiday, then you'll, you've found yourself at the top.

44:37Yeah. Okay. You're at the top of the realm of watches. And what I love about, I just say about collectors and stuff and people that I've met is that no two are the same okay i treat the guy who's buying a tudor from me my first one of my first watches was a tudor i love the way you say that i shit right but i treat that guy exactly so tudor is the cheapest watch you would probably sell oh absolutely yeah yeah a few grand we don't make any money on those but we do it because the thing is is my my very important thing is i want to catch people it's the gateway drug me yeah it's the gateway drug by the first tudor could lead to the 50th patek exactly yeah and i want to treat them exactly the same i learned something about the four seasons hotels and the four seasons hotels they treat every single person who walks in the same as a sheik or a royal or anything and even the contractors in the hotels to work in there let's say they're changing a light bulb they need to know an entire map of the hotel so if a guest says excuse me where's the spa they have to step down off their ladder and walk you to the spa.

45:39I want to be like the Four Seasons. I went and stayed at the George Sank. It was one of the coolest things I've ever done. There's like Snoop Dogg, Mark Wahlberg. I mean, it was just mad. Yeah. And I got treated like them. Yeah. Exactly the same. One of the maddest things happened to me in there. They brought me breakfast on my birthday, but they didn't know it was my birthday and no one had told them. They brought me a happy birthday breakfast because they checked my passport. Oh, wow. So obviously you pay exorbitant amounts. My birthday is January the forth by the way in case you want to treat me yeah exactly so i i want to bring that into this business and i want to make sure that everyone feels welcome no matter what they're buying a common misconception is i only sell the world's rarest watches rubbish i've got all the stainless steel sports right down to each bracelet so it's stainless steel sport rolex you mean i.e the lower cost models as i say it's very important to me to treat everyone the same And I want people that walk into the store to feel extremely welcome.

46:37We've got great sales staff. We make sure that everyone's offered a coffee, offered a drink. We've got a bar downstairs. People can drink. Cigar out here. I've had cigars with many customers out here. Yeah, I don't smoke cigars. Otherwise, I would. So what's the most expensive watch you have ever sold? I'm so glad you asked that because it was recently. So December 2024, I sold a 6002R Skymoon Torbillon for$4.1 million. dollars that watch deal put me on the map I got a two million views on my reel on Instagram for that watch and most exciting was that day I felt like James Bond okay I had to go to a facility inside an airport to see that watch okay so I was in a room with HSBC's bullion I had a diamond the size of a pear presented to me which i held in my hand and i had to inspect the watch all in there and again as i say with watches at that level it's like buying art rob yeah so that watch went straight from our vault to the client's vault i don't think he's going to be wearing it out for his first dinner or whatever when he gets here they're essentially just inspected at both ends and they don't go on normal airplanes this is all you know that i heard that the flight it went on it also had a Andy Warhol on that flight.

48:00Wow. So like, you know, this is serious stuff. And it was probably, I would say, one of the best days of my career so far because like I had to go, I had to inspect it, seeing it for the first time, inspect the paperwork, check everything over, check it's working, set it. And I mean, you can imagine like this is no normal thing. This is a$4 million watch. So just for people who don't know the model number, what's the brand? Yeah. OK, sorry. It's a Patek Philippe Sky Moon Tourbillon 6002R. And again, why I'm so proud of it is because at the Watchers and Wonders show in Geneva, only six months before, everyone was queuing to see this watch inside a glass box.

48:46You couldn't get within three meters of this thing. OK, and it's just spinning in a glass box. And when I saw it, I thought to myself, one day. Yeah. And then six months later, it was on my wrist. I was making videos with it. Probably the best day of my career so far. Wow. Does it make you sad that watches like that, people probably don't even wear them, they just stick them in the vault? I get why people aren't wearing them. And I don't think it's even for crime aspect, like$4 million watch. OK, the truth is, let's hope that that could be worth six or eight one day. Okay, these people are thinking about their grandkids at that level.

49:24Patek Philippe sell two of those watches a year. Two a year. So you can imagine the spends that people have to get to get to that level of getting one of those watches. As in how many watches they have to buy from Patek just to get up the ladder. Exactly. And guess what the retail price of that watch is? Or I'll tell you, it's 1.8 million. So you are talking about... Nearly two and a half times over the list. It's like winning the lottery. Yeah. OK, so a lot of people say, why would you sell it? Why would you sell it? Well, hang on a second. If I bought something and I'm getting a phone call from someone like me saying, do you want a million pounds more than you just paid 10 minutes ago?

50:03Yeah. The answer will usually be yes. But don't the watch brands kind of turn their nose down at that? If you get a watch and then you go and turn it and sell it on? They absolutely do. The thing is, the people I'm serving now, I believe they are missing a trick with. OK, so I'm meeting younger and younger people making money from crypto and all these mad kooky things, apps, this kind of stuff. And they will not shop the way Patek Philippe require you to shop. And that is go in, tell your life story, tell him where your first kiss was, all this kind of stuff. And then they decide judgment day.

50:42Should we start selling this guy watches or go? And if they say yes, then you have to start buying loads of watches that you don't want to get the one you do. And ones that probably go down in value, not go up in value. Half in value. Now, I'm meeting younger people. They decide they want a watch on Monday on Instagram and want to be wearing it on a Wednesday. And they meet Oscar Strong on Tuesday. And they meet Oscar Strong on Tuesday. Exactly that. So, you know, my point is, is like I've got clients. I'll just give you an example. Really cool. Maybe they're into extreme sports, covered in tattoos, holes in the ears, the whole thing sponsored by Red Bull.

51:27OK, you're talking the sponsorships from Red Bull are insane or Monster Energy. OK, I'm a big fan of. But basically what I'm saying is these sponsorships they're getting, they're earning crazy amounts of money. they get into watches. This one client, he walked into a Patek Philippe. I mean, he must be worth three, four million. He walked into a Patek Philippe store and was literally like, you know, treated like dirt, laughed at the shop. That guy has bought so many watches from me and I love him. So we get on really well. We've been hanging out, we've been talking, I'm guiding him on his collection to build.

51:57So I believe Patek Philippe and the way that they're treating customers. I mean, there was just a big article about this in WatchPro, but essentially what they're doing is they're handing the keys to the kingdom of a whole new generation of watch collectors that want to move fast you know what i mean and i'm very proud that i can serve these people and i can serve them quickly and get them the things they want without all the nuts waiting times and all this kind of stuff yes of course they pay a premium but the thing is in their mind they want it now um so i'm 37 years old and I'm serving people younger than me okay sometimes dramatically and I'm selling them my grail pieces that I certainly personally can't afford yeah um and there is something absolutely beautiful about it I'll give you one story I sold a 500 ,000 pound Richard Mill watch through TikTok to a young Asian gentleman who sent me a photo of his favorite rapper wearing the watch didn't even know the model number and he just said can you get me this now i receive three four hundred messages a day okay so it's quite hard to know which ones are serious which ones are not so i just reply to them all i give everyone my time yeah this guy paid within 48 hours right 500 000 and he said and these guys aren't even seeing the watches no they're not even trying it on they're not even saying that he had a picture of a really famous rapper on stage wearing this watch get me it and i mean this is the new world now you know so i don't need to tell you you're very prominent on social media but i had less than 20 000 followers at that point so anyone who says social media isn't like the strongest way of connecting with people i've got some of the richest people on the planet calling me regularly for watches yeah um a week ago the Saudi government called me while I was sat where you are on my laptop okay and I thought it was a prank because when I answered it was like a connector and a thing and they told me who they were turns out it was um a guy who is in charge of events and media for the Saudi government and they are putting on a watch show and they wanted me to come and do some things there and of course I'm going to go.

54:15But the point is, I'm on 50 ,000 followers on my small creator page, got 500 ,000 on the main page. So anyone who says social media isn't the way to do this new world, I think it's mad because I'm connecting with people like that with a relatively small, I'm a niche thing, not many people into seven figure watches. It's kind of mad if you're not in this world. And I'm connecting with governments. I'm doing ambassadorships for amazing brands, you know, so I'm really excited for what is about to come, I think, or I can see visually something bubbling. What's the most one person has spent with you in watches in their or your life?

54:58I'll be honest, I can't answer that. It will be so much higher than I'm sort of thinking I could do my career. Visual watches have been going for 18 years. I've been here for three. So in three years, what's the most? In three years, I would say a tad over 13 million. 13 million quid in three years on watches. Maybe 12. Let's call it 12 because 13 is an unlucky number for some. Easily. And I mean easily. Yeah. Yeah. And these people, you know, extremely successful, living very different lives. Yeah. What would you say is the total value of all your watch stock? 18 million pounds. Great British.

55:37Wow. 18 million quid. And just to be clear, I have to say this is unfortunate, but they are not kept in store. Yeah, yeah. At any one time. They're not kept official watches on. Yeah, and never, ever, ever is one watch kept in my home, ever. No, no, of course. I gave that up to do this job. And you know what? Fine, because I want to bring watches to the world, so I'm swapping it. You don't need to keep them at home as much. No, no, no. What do you reckon is the highest value of stock you've ever had? Oh, that's a good one. I would say probably, I mean, factoring like when I had the 4 million and things like that, I would probably say about 23, 24, any higher than that.

56:19And it is slightly uncomfortable. Right. Because. As in the prices could drop 20 % when you've got all that stock. Listen, when you have stock of that level, they can go up and down in millions. Yeah. Ones and twos. Yeah. But still. Still enough. Yeah, absolutely. they can. But, you know, one thing that we're very into, and I would say that is, you know, we're very forward thinking and we are also risk takers. OK. And sometimes it pays off. Sometimes it doesn't. Risk takers doesn't. You don't mind buying a watch rather than just all doing sale or return, for example. Exactly that. Yeah. So, I mean, literally most of this trade, in fact, every single watch on this tray is owned by us.

57:02Right. Every single watch on this tray. So, So, you know, I don't mind selling them on behalf of clients, but that's not like my angle all the time. Do you know what I mean? So like, for example, if a client's bought a watch from us, of course, if a year later gets bored of it. As I say, these younger people now as well, that's another thing that's very different. They're not necessarily got that old school collector mentality. If they don't wear a watch for three months, Oscar, I'm bored of it, next. Have you got the blue one? You know what I mean? Like they're not these types of people where they need to have 50 watches in a box and they're like, yes, yes, yes, yes, I've got 50 at home.

57:33You know what I mean? They're a bit more like, do you know what? I haven't worn that for three months. Why have I even got it? Next. Swap, change, bit of cash on top. You know, it's not difficult. Okay. I want to pick one watch to look at first here, and then I'll ask a couple more questions. So you can pick one to start talking about. Okay. Okay. I'm going to pick this vintage Paul Newman. I thought you might pick this. Ah, well, that's my favourite watch. Yeah, that's right. But I didn't want to be, like, the guy that grabs his first watch. So if you eat out, you eat your steak last, do you?

58:11You save the best till last. I'd eat the steak first. So that's my grail piece. It always has been. I'm very proud of it. Okay, we'll come back to that then. So let's go to the Paul Newman. Okay, so the Paul Newman, I think, would be an interesting story for your audience. Can I hold it? Of course you can. Absolutely. Just be careful with it. Yeah. But basically, I think... Well, I've got an old 79-day tone. I'm not Paul Newman, but... You've got the big red. The big red. So I'm a huge fan of this watch. Now, I like white dials. But the reason that this watch is so special and has such a special story is because it's one of the last what we call true full set in existence.

58:46Now, true full set means handwritten receipts, handwritten service receipts. OK, now the cool story comes with this watch. It was made in 1974. It was sold in 1978. It sat in the windows of a jeweller in Leeds for four years, and it was available in the window. And I assume, obviously, I don't know, but I assume that it would have had a price tag in that window. And the price tag would have been no more than 300 quid. So Rolex Daytona in 1974, 300 quid. 300 quid. It's called the 6262 Paul Newman. And there are even Rolex adverts, okay, from jewelers at that time. And it said, don't call us with Daytonas.

59:37We don't want them. So, for example, if people are trying to swap them in, the Daytona was so unpopular that they used to try and bundle them in. So, for example, if you bought a yellow gold Submariner, they would chuck in a Paul Newman Daytona. You could get one for free. You could get one for free, yeah. And nobody knew that it would end up being one of the most iconic watches of all time. And I genuinely believe you will see that watch in an auction someday. So we're asking£335 ,000. There's not a lot to go off because you've seen them probably in auction headlines. For example, like the first ever one, I think, auctioned for something like$13 million.

1:00:16And they're like pieces of art at that level, right? But this one is in mint condition. So it's so fresh. It's so perfect. The dial has no issues. You know, because these watches are so old now, you're getting dials that are changing colours, blemishes, all this kind of stuff. This one is correctly stored and all of the paperwork is in zip bags. So whoever bought it was a genius because nobody treated things like that in the 70s. Yeah. And Bravo because, you know, it's£300 to£335 ,000. If anyone wants to work out the percent of that. Yeah. Wow. All right. Pick one more, something a bit more modern, maybe.

1:00:56Cool. No problems. I'm going to do my one. Okay. This is the 5650G. It's the Advanced Research Patek Philippe. Okay. It's a limited edition. Now, they made 500 pieces. 500 is actually quite a lot in terms of limited editions. We sell plenty where they've only made 50, 10. But they're very hard to find and there aren't many around. And Patek Philippe used advanced research to give an air of extreme and advanced engineering to their pieces. So apparently, I hear, only the best watchmakers work on the advanced research. It's like its own part of the lab, okay? And you can actually see, when you use the complication on this piece, you can actually see the inner workings through the dial.

1:01:44Yeah. I'm very proud of this piece because it was my grail piece when I was young. OK, so whenever I first saw it, basically, I don't remember when that was, but I decided it would be the watch that I want forever. And after everything I've seen throughout my career, I've still said that this would be the one for me. Right. I love it because it's playful. It's on a rubber strap. It's three hundred and eighty five thousand pounds on a rubber strap, right? Right. Impossible to find, impossible to get. I dare say this might be the only one in the UK. Wow. I mean, I'm sure there's one in a vault somewhere or something, but this is certainly the only one I know for sale.

1:02:21It's not the type of watch where you could pop into the usual shops and just see one there, sitting there. They've got one in the Pate Philippe Museum. Yeah. Which I've seen. So, you know, I've got to the stage in my career where I'm going into museums and seeing watches that I have in stock. Wow. Yeah, nice. So it's very enjoyable. Yeah. Yeah. Lovely. And so for the people who aren't familiar on all the model numbers, this is an Aquanaut. This is an Aquanaut and it's called the 5650G Advanced Research. And as I said, because it's not on a bracelet, because it doesn't take itself too seriously, I could see myself retiring happily wearing that on a beach.

1:03:01Right. And so this is a GMT. It is indeed. It's got travel time complication, which is my favourite complication on any watch. The reason for that is I like to think of myself as important enough that I want to know who's where in the world. Quick little check. He's in New York. Let's give him a bell. Yeah. Yeah. Nice. Now, I don't get Aquanaut. And the reason I don't get Aquanaut is because to me it's a female baby version of the Nautilus. and I don't understand why men would want to wear a watch that I think looks a bit like a woman's watch. And I know I'm probably going to get loads of hate and bring it fucking on.

1:03:44And you can share your opinion on your watches.

1:03:50Convince me I'm wrong. Okay, so the way that I would convince you you're wrong is, firstly, the size, okay? So I love the size of the Aquanaut. I also love the weight. So when you pick this thing up, I'm sure you felt it, but it weighs a ton, okay? Is that white gold? Yes. And it's on a rubber strap. But any white gold watch weighs a ton. Of course. This one does. When you pick watches up that weigh a ton, for me, it's something special about the feeling. Yeah. Yeah, I hear you. That one does too. But I like the fact that it's not on a bracelet because if you want a bracelet, you have a Nautilus, okay?

1:04:25Now, the Nautilus comes in loads of different complications and the battle of the Nautilus and the Aquanaut will be going on for years after we're gone, okay? Surely the Nautilus is far superior to the Aquanaut. Well, so in everyone else's opinion, yes, but I prefer the Aquanaut. You can call me mad. And the joke is as well, some of the Nautiluses, for example, 5991i is one of my favourite watches, but it's not the point. The point is I maybe am the type to go a little bit against the grain, okay? So everyone loves the Nautilus, right? Like, okay, well, I want something. When I walk into my hotel or when I see people, I want to be wearing something different to everyone else.

1:05:04But you don't have to wear a watch that looks like your wife's watch. Yeah, but I don't think it does. I don't think it does. I think also as well now, there is no men's and women's watches. That's long gone. Cameron Diaz, coolest women, one of the coolest women in the world, turned up to a basketball game in a 40mm Daytona, okay? Well, Daytonas look good on women, I think. They look great on women. They do. But she set everyone like, she set that whole argument off. And that was years ago. Yeah. Okay. So Beyonce, all these people were wearing really cool watches. And now that whole men's, women's things is just gone.

1:05:38They look good on everyone and everyone's wearing everything. The Hollywood stars now are wearing tiny Cartiers. Yes, they are. Those crashes. There you go. I definitely don't understand that. We've got two in stock. Have you? Yeah. We'll come back to that. All right. So let's go and disprove both of our points. Let's say I prefer the Nautilus. Yeah. You prefer the Aquanaut. But there's... Oh, yeah, sorry. Yeah, come on. You prefer the Aquanaut. I prefer the Nautilus. But actually, there's a middle ground we both agree on, which is the classic case is so underrated and underloved that maybe that's the one to buy.

1:06:12What would you say to that? I would say absolutely. So my first ever launch of the YouTube channel, I chose to wear this watch. And I chose to wear this for a reason. And this is the... This is called the Grand Complication 5270P. Yeah. And this is a watch that very few new enthusiasts will even know exists. And P means platinum. P means platinum. Yeah. Little Vesselton diamond hidden at six on every platinum model. So a little Easter egg there for you to find. A little Easter egg for the wearer only, so you can see it downwards like that. Yeah. And you feel cool. But this watch is completely underrated in every way.

1:06:48It has a salmon dial, a platinum case. It's an annual calendar. It's a very, very special complication. Okay. Now, this watch sells for dramatically lower than the retail price. Yeah. Because it doesn't have our two hot words in Aquanaut or Nautilus. So people don't want it. Yeah, exactly. And I believe in 10 years time, those people are all going to grow up. Yeah. And they're going to be like, what? I want something in classic. Yes. Yeah, exactly. If you look into the back of that watch, it looks better than any motors or aquanaut that you've ever seen in your life. That's horological porn. Yeah, yeah.

1:07:27I might need a break. Right. So here's the fascinating part. That would cost from Patek Philippe in its day, I believe it was 180 grand, 190 maybe. And we are selling those for£130 ,000. Right. So Patek Philippe would say, okay, come and buy that from us. hey buy three but you could come and get it from us and leave with a nautilus to boot so this complication has got the day the month the date it's got a stopwatch chronograph i guess it's flyback so it's an annual kind of i'm not sure it's a flyback um go give it i don't think it no no um but it's an annual calendar not a perpetual calendar but i don't believe that you need a perpetual can of that's the truth he's everything that any modern man could ever need yeah his watch okay moon phase it's so classy yeah and so underrated and that's why i wore it for the youtube because i wanted to make sure that i was kind of like not just falling down in the same old same old i wanted to be like this is me this is cool you should check out a grand comp yeah okay so this grand complication you can also get in red gold i had the red gold indeed Yeah.

1:08:41Would you pick the platinum or the red gold? Personally, I'd pick the platinum, but only because I believe that they look better on me. So I'm a big fan of white gold and platinum just because I think it looks good on my skin. Yeah, right. Rose and yellow. I love the look, but they don't always look that good on me. Yeah. Certainly with the type of clothes I wear and stuff. So that's the only reason. But the truth is, the real answer is both. Yeah. That's the watchman's answer. Right. Because you find a reason to have them all. Or I can easily find a reason to have them all. Yeah. Yeah. Okay. Sound like a true watch dealer.

1:09:15And how do you sell any watch to anyone? So you need to find out why the person wants the watch in the first place. I'm a big romantic. I like to talk to people about like, what are you actually trying to achieve by buying this watch? One of my favorite types of customer is the type of customer who says, Oscar, I've just sold my company. I've got 200 grand. what would you buy? And, you know, the fact that people value my opinion is the honour of a lifetime. OK. And then I would go into some deep delve questions. I would attack it like Rob Moore, a disruptor. Yeah. I would say, hang on a second.

1:09:54Where are you going to wear it? Who's this for? Do you want it for functions? 6104R. Are you going to try and impress people? Do you want to just be cool, wacky and wild? The Le Mans. So the Richar Mill for Kourwakian Wild. Yeah. The Patek Philippe for? That's the boardroom. That's functions. That's closing business deals. I turn up to places in this watch and people want to talk to me. And I will be wearing a very nice suit. Okay. And I'll be wearing that bad boy. Yeah. And it's just like, what do you do? It's like, well, funny, you should ask. I do watches. Okay. And then before you know it, you're eating dinner with them and they've bought watches and they're your friends.

1:10:35If I'm playing sport, which one are these watches? This one, definitely. This is the best sports watch on planet Earth. And what is it? This is a 5968A. It's a Pate Philippe Aquanaut. I like it because of the orange, but you can have it on a black strap. The best sports watch on Earth. In my opinion. Wow, that's a big statement. I know. I make big statements. Yeah. But I love this watch. Also as well, you know. And how much is that? Yeah, I was about to say this is going to sound absolutely insane to anyone who doesn't understand watches. But actually, this is quite good value. So these range between 90 ,000 to 110 ,000, 120 ,000 if it's brand new.

1:11:10But for what you're getting here, this is like a do-anything, mad sports watch. But, you know, most people would say a sports watch is a Casio or a Baby G, right? Yeah. Fine, fine, fine. Oh, no, that's good. Fine. You've just sold this. I just sold it. Perfect timing. There you go. Sorry, guys. You know that's the one from the vault, yeah? Yeah, that's the one. Just checking, just checking. Yeah. Fine. Good luck. Well done. It's fine. Don't worry. It's absolutely fine. Okay. So in what instance would you wear this rainbow gold Rolex Daytona? So again, the rainbow Daytona, I would say, for me, it reminds me of holidays, okay?

1:11:51So I'm very fortunate, mad life that I'm living at the moment. I have actually worn one of these abroad. And I would say that the feeling you get in a white linen number, I was wearing the yellow gold. white linen number, yellow gold, rainbow Daytona, forget it, shutting the party down. Forget it. And what about the Le Mans Rolex Daytona, white gold? So the Le Mans is for the cool guy who wants to stay understated and not make people think that he is, you know, like overly wealthy or anything like that. So, you know, what I would say about Le Mans is if I actually put this on my wrist and I take five paces back from you, this looks like a 20 000 pound stainless steel ceramic daytona there are only a few people that know about the sub dials you know and forget it from 10 paces so i would say that this is the most understated like the guy that made it but doesn't need to tell anyone yeah yeah okay and that's what i think and where would you wear it wherever you want because it goes with everything yeah awesome and then where would you wear the vintage 1974 rolex daytona paul newman so you need to wear that when you're hanging around with like art people, auctions, any kind of watch auction, car auction, anything like that.

1:13:07I would go vintage. Vintage, I think is like where you really get the people that understand watches. The vintage lot are a completely different beast. Okay. And I love them for it. I've only recently got into vintage myself. And once you get in there, there's a whole world waiting for you. Right. Oscar, you ready for the quick fire round? Let's go, baby. Okay. Which celebrity has the worst watch collection? Oh, I would say whoever's got the most aftermarket watches. I wouldn't know a name to hand. I'm not very good on the celebrities, but whoever's bought like tons and tons and tons of that aftermarket set of stuff, probably someone like Ja Rule, someone like that who was getting completely sold that stuff back then would be stuck with it.

1:13:57Now, Floyd Mayweather. Floyd Mayweather is my answer. I've just remembered, I've seen a picture of him on a table with some of the worst iced out stuff I've ever seen in my life. And I just want to be clear, it's not his fault, okay? Because he will be surrounded by people who are just pitching him that stuff day in, day out. So he needs my number. What do you think about smartwatches? I think they have a place in society. And I'm just very, very happy that there's lots of young people getting into mechanical. But I have heard a story very recently of an Apple Watch that saved a man's life. He was out, got pulled out by the current, hit that SOS button, helicopter went and got him.

1:14:41He 100 % would have died. So I think that they have a place in society. But I'm really glad because this, honestly, this whole business could get wiped out, like the courts crisis type thing. if everyone young just bought an Apple watch today this whole thing would be over yeah you can only have one type of watch ever yeah steel or gold okay I'm gonna go gold but only because when you pick them up and put them on your wrist that feeling is very hard to replicate with a steel watch it just is you can only have one type of watch ever vintage or best brand new best brand new why because for me there's so much more in the modern stuff one of the weirdest things about me is I'm obsessed with swimming in nice watches.

1:15:23I love jumping in the pool or in the sea in a really nice watch and you can't do it in vintage. So for me, it's a no. The worst watch for investment? Hubler. The best watch for investment? A model, specific model, in your opinion. Call one. What's going to go up? What's going to the moon? Patek Philippe, grand complication. At some point, the world's going to wake up. They're 65 grand below list. Okay. What's the best watch for five grand or less? Tudor, without a shadow of a doubt. And for me, it's the Black Bay GMT and it's the Pepsi one. Absolutely love that watch. And you could literally buy that and wear it forever.

1:16:02Tudor is a Rolex in a different case. Right now, if you've got a good value watch, should you hold it or sell it? Don't sell it now. Now is considered to be the lowest price point in three years. So great time to buy, bad time to sell. What's a hidden gem under known amazing watch brand? I'm hearing good things about Christopher Ward, OK? And I haven't played with them enough to know, but I'm hearing very good things about their watches. And they're a UK brand, which is insane, right? I mean, so Christopher Ward would be an answer that I would give, but I think also Tudor, not really enough people know how good they are.

1:16:41So, for example, young people that come to me ask for their first watch, I always recommend Tudor when the budget is there. Interesting. You didn't say FP Jean. Oh, I mean. Is that because you know them and you assume other people do? I don't think many people know FP Jean. No, not many people do know FP Jean. So FP Jean is a very interesting one for us. Okay. I have only sold, I'm not exaggerating, I've sold less than 20 personally. I'm sure official watchers have sold hundreds, but I've only sold, yeah, less than 20 personally. And that's because I believe that not many people know about them.

1:17:14Oh, another one is Recsepe, Recsepe. I don't know how to say it. You know, I'm an Englishman, so I batter all the kind of pronunciations. But they are getting like massive following. And, you know, I haven't seen one of the watches, so I don't know. You know, they make so little. F.P. Jean, just to be clear, the last one I sold, apparently they make less than 900 pieces a year. And not of the model, of their entire range. So their shops are literally like showrooms. I mean, you can't actually buy any of it. Aren't they pretty much the lowest appreciating or the watches that aren't really going down so much?

1:17:50Because there's so little of them, they don't really fluctuate that much. And if you can get them at retail, amazing. FP Jean are what people are calling like the new Patek. Do you buy for love or do you buy watches for profit? Love, love, love, love. Okay, listen to me. At the end of the day, Nobody needs$100 ,000,$200 ,000,$300 ,000,$4.1 million watch. Okay. So you buy them for love. Any watch that I've ever bought that someone has swayed me to buy is long sold. Okay. If it doesn't set your heart alight when you put it on your wrist, you'll sell it within a year. Pound for pound, regardless of price, what's the best watch in the world right now?

1:18:32Oh, regardless of price. Pound for pound. All things taken into account, like a boxer, pound for pound. Pound for pound, all things taken into consideration, a Rolex Daytona. Really? Yeah, and you know what? It's hilarious that I answer that because I prefer a travel time complication over a chronograph. But at the end of the day, you could buy a Panda Daytona and you could just keep it forever. It goes with everything. It looks good with this suit. It looks good with shorts and T-shirt. It looks good on the school run. It looks good in a function. like it literally is just a watch that you could wear to anything.

1:19:07So pound for pound, I don't think it can be beat. This show is called Disruptors. What does the word disruptive mean to you? Disruptive means to me shaking up whatever industry it is that you're doing, however you're doing it. And I hope to be added to the list of disruptors. Well, you are now. Thank you. And where can we follow you? Where can we follow Official Watches? What are you working on? So you can follow me on Instagram. if you type in official watchers my page is the first page to come up and if you want to follow my day-to-day which i share on stories of what i'm actually doing every day it's oscar official watchers and you'll find that page and you can see what i do every single day thanks for having me here oscar thanks for being fun my pleasure silver has crashed it's back to its price in 1974 and i'm going to buy more and if you'd like to learn how to invest and build multiple streams of recurring income, I recommend you join Money.School.

1:20:00Money.School is my global financial education platform to help as many people on this planet get better financial knowledge. For less than four Starbucks coffees a month, there are hundreds of hours of courses, resources, and masterclasses going back a decade to teach how to make, manage, and multiply money and gain financial freedom. So join thousands of other money and freedom seekers on the link Money.School and start today your journey to financial freedom and more money.

1:20:33We'll be right back.