#353. Corrupt Police Drug Sting Got Me 9 Years in Prison & Lost £12M - Anthony Noble

0:00Hi, who here loves when their nails are perfectly done? Me, I'm Sarah Gibson Tuttle and I started Olive in June because let's be real, we all deserve to have gorgeous nails, but who wants to spend a fortune or half their day at the salon? And that's why I created the Manny System, so you can have that salon perfect manicure right at home. And guess what? The best part? Each Manny only costs$2. Yep, you heard me,$2. No more$30,$40,$50 salon trips that eat up your day. Now you can paint your nails whenever you want, wherever you want. And trust me, you're going to be obsessed with your nails and everyone is going to ask you, where did you get your nails done?

0:39And here's a little something extra. Head over to OliveInJune.com and get 20 % off your first Manny system with code PERFECTMANY20 at OliveInJune.com slash PERFECTMANY20. That's code PERFECTMANY20 for 20 % off at OliveInJune.com slash PERFECTMANY20. You're all set for a nail glow up. Let's get those nails looking fabulous, shall we? This message is brought to you by today's sponsor, Walden University. Set a course for change. Now is the time to make a real change in your life, career, and community. At Walden University, we give you the support and flexibility to get the W. Walden's online programs are designed for working professionals like you.

1:18You'll gain hands-on skills to take on real-world challenges and succeed. Your future is waiting, and Walden is here to help you achieve it. Take the first step to make your impact. Visit waldenu.edu. Walden University. Set a course for change. Certified to operate by Shev. Losing weight can feel like a roller coaster, full of ups, downs, and being thrown for loops, like when someone brings donuts into the office or your kid's dino nuggets start giving you that look again. That's why there's Noom. They combine GLP-1s to quiet the food noise with healthy habits that help you keep it quiet, even if you get off the meds.

1:56Their program is designed to make weight loss a smooth ride, helping you understand what drives you, so you can build better habits to not just lose weight, but keep it off. Noom. Lose for keeps. Get started at Noom.com. Not all customers will clinically qualify for medications. Individual results may vary.

2:16Anthony Noble: How did you end up getting banged up for four years? Where do I start? Corrupt police. Drugs. Where do you want me to start? I was a drug addict. I was serving up to drug dealers at the time and I remember bumping into a guy I knew he was a copper and he was dodgy as f***. Surely you're thinking you're getting set up here? I thought I was invincible. I didn't realise I'd been dragged into some big f***ing investigation involving corruption squad. There was people who escaped from Cat Deep Prison. I wasn't part of any of that. I just went around there to drop off a lump of gear and I ended up getting pulled into this f***ing whole investigation.

2:47What was it like being inside? Within 45 minutes of being there I've seen someone getting slashed on the ones. I'm thinking, what the f***? If anything, prison probably saved my life at that time. If I hadn't have gone to prison, I'd probably be dead by now. How addicted were you to cocaine? I had it like you would have breakfast.

3:03Anthony Noble: Three grams a day, every day, seven days a week, about to fail. Easy? Easy. Were you at your peak of using before you got kicked? No. No, it got a lot worse.

3:18Hey guys, we've been running this podcast now for five and a half years. We've had some most amazing business guests on here. Simon Squibb, Daniel Priestley, Barry Hearn. The list just goes on and on from billionaires to people who have built brands. If you want to come on the podcast and talk about your business and sit here with me in the studio and tell your story, Go check out dodgewoodall.com forward slash guest and check out the three minute video. We've also left the link below as well. Anthony, welcome to the show, mate. Hello, mate. How you doing, Dodge? Very good. Very good. Looking forward to this one, mate.

3:48Let's roll all the way back. How did you end up getting banged up for four years?

3:54Anthony Noble: Fuck me. Where do I start? Corrupt police, drugs. Yeah. Where do you want me to start? Start from how old were you when you got banged up? I was, by the time I got sentenced, I was 30. Okay. So tell me the story leading up to it. Right. So I was serving up to drug dealers at the time. I was a drug addict. I got in a lot of debt. So I started serving up to pay for my habit. And I was just serving up to drug dealers at the time. And I remember bumping into a guy. I knew he was a copper. and he was dodgy as fuck. So he asked for a bit of work. So I didn't think anything more of it. I just thought, well, fuck it.

4:42I'll earn a few quid out of it. I'll throw it around now.

4:45Anthony Noble: So you knew he was old Bill? I knew he was old Bill, but I knew he was corrupt. He was bent, was he? Yeah, he was bent as fuck. Okay. Was there no alarm bells there at all, even though he was bent? Mate, at the time, I was always fucking out my nut. Okay. So my gut, I never went with my gut. I just went with the fucking money. So I just thought, I'll make a few quid. but that it's funny because I'll never forget that day when I did get nicked because I had a phone call in the morning saying he rang me saying you got any of that gear I said yeah I got some what was it what's that what gear was it coke coke okay yeah so he said to me you got any of that white gear and I said yeah I got some but I was I wasn't there at the time I was working so I thought I'll drop it around there later but all day I had this fucking feeling in my gut like I can't don't do it or I don't know I just had an off feeling that Dan I don't know why but I kept saying oh fuck it you're going to make a few quid go go just do it so drove to where I had it picked it up dropped it dropped it round now and he didn't have enough money at the time so I'm arguing with him in his house about the gear I've left about half hour later undercover old bills pulled me over trying to tell you I was speeding down the road I'm thinking I ain't fucking speeding because I've got gear in the back of the van so So I've never been nicked in my life.

6:06So they started saying, oh, do you mind if we search the cartel of van? I said, no, no, it's fine. So they do in the front. They opened up my wallet and they found a wrap in there. And it was like 0.007. It was like a crumb. And that was enough to take me in. And they're saying, oh, you're under arrest. And I was thinking, oh, just get me away from this van. There's a bit more gear in the back of the van. In like fire alarm panels, I stuck it. I remember the old people opened the fucking side door up the van and I cleared a job that day on site and the fucking hell of a shit fell out and he went, fuck me, I ain't going in there and he just started pulling it all back in and shut the door.

6:40I didn't think anything of it. I didn't know what was going on. So, been arrested, interviewed, 23 hours later, let out, whatever, I interviewed again. Bailed me for six months but after I come out, I realised that the old builder, Copper, he had been nicked as well and so they'd done like a raid on, I don't know how many people, there was a lot of people that night got raided. I didn't realise I'd been dragged into some big fucking investigation involving corruption squad. There was people who escaped from Kat D prison. There was police cars being used and used and raiding cannabis farms. It was fake raids.

7:21But I wasn't, I didn't know any, I wasn't part of any of that. I just went around there to drop off a lump of gear. Yeah. And I ended up getting pulled into this fucking whole investigation. My God. So.

7:31Anthony Noble: How much gear did you drop off? It wasn't even much. It was like fucking an ounce. It was such stupid. It wasn't even a lot of work. So, like I say, so I got bailed six months. Then I went back. And I remember going in there with my barrister. My barrister said to me, right, is there any DVDs or videos or anything or recordings? I said, listen, I don't even know my fucking name. I've never been nicked in my life. I remember sitting in the police having an interview. and I sat down and went right DVD number one I was like fuck it's me walking in his house the corruption squad had broken into this copper's house and put cameras and microphones all around his house and we've been recording him for months so me dropping that gear off was like the final blow to the hammer and everyone got nicked that night so you got caught up in something I got caught up in something no I was just a fucking I used to serve up to drug dealers like ounces half ounces fucking half bars whatever just to pay for my habit yeah and then I've been dragged into this big investigation and like my parents found out that I was a drug dealer from like the 6 o 'clock news the 10 o 'clock news they tried to make it out bigger than it was I think personally but that's what normally happens right yeah like they were saying South East London gangsters and I was thinking fuck me I'm a dancer I'm not right

8:57listen I danced from the age of six years old I've travelled the world dancing I loved cocaine it was the only thing in my life that made me feel safe happy confident confident it numbed pain it gave me relief it gave me everything that I couldn't get from normal life and it just grabbed me by the bollocks and now I'm involved in something that alright maybe I should have been involved in because I was there and I've done what I've done but But yeah, my parents were fucking distraught, mate. I bet. Because they don't know anything about drugs. And I remember seeing my dad. So I got released, went around his house, and I thought, I'd better face up to it.

9:37And he said to me, are you using? And I started laughing because I was nervous. I went, it ain't fucking heroin, mate. And he fucking banged the table and went, how do I know you cunt? Really? And I see my dad's face. I've never seen my dad look at me like that. It was like a shame. and guilt and I thought I'm in so much fucking shit and trouble now because of that fucking stuff and I did sort of stop sniffing but I was on bail for sort of stop yeah I stopped for quite a while once you got bail once I got once I was on bail I was I just thought you know what I need to stop this shit so I did stop and it was through willpower and probably fear and then I'd have to sign in and the bail just kept getting extended extended extended because there was so many people involved in it it just takes how long were you on bail for what's that feeling like being on bail not knowing the answer

10:33Anthony Noble: three years and I had to sign in you had that cloud over you head for three years of not knowing I met I was starting seeing a girl and I kept telling at least I'm going to get a suspended sentence because I had to be straight with her but our whole relationship was basically bullshit because we didn't know what I was going to get yeah we didn't know and i just kept i'm always cut my full and i'd always underplay it because i couldn't cope with anything i just be like it would be all right everything's all right it's always all right um but i had to sign into the police station every couple of days uh just to make sure you're on tag as well no no okay no they didn't put me on tag i got i got tagged after i'll come out of prison um so yeah about three years i was on bail and And then I remember being in the dock, and where there were so many of us, because I went guilty, when I see that evidence, I just thought, what, I'm fucked.

11:28There's no, I was talking about gear, I'm talking about going fucking Florida the next day, which was me. You couldn't deny it. My nose on the video is the voice. So the only opportunity I could have when it went to court, I just went guilty. So I went guilty. and I remember being in the court and my sister went and my missus at the time and the whole day was just about going through the court, what happened and the summary and the judge actually said, listen, I have not got time to sentence you all today so I'm going to let you all go home for one more night and I trust you're going to come back because some of you will be going to prison tomorrow.

12:15I thought, fucking hell, one more night, lovely. What did I do? Just got fucking straight on the packet. And then I remember waking up in the morning before court, having a boot before I went to court, and then I got sentenced. And I was like, I remember my sister crying, my miss at the time crying. But for me, it was like fucking relief. Yeah, got your answer. I got my answer. Yeah. Do you know what I mean? So off to prison I went. Do you know what I mean? I got four years. they they obviously I got good behaviour I served 18 months I come I done four and a half months out on tag and I come out

12:53Anthony Noble: alright do you know what I mean what's that feeling like when you're actually sat in the dock and you've got your family around you your old man and mum there as well no I told them not to go not to go okay people around you and then they've just gone boom Anthony four years did your heart sink or was it relief or was it were you thinking you were going to get more or you think you're going to get less was it a bonus for mate they started off quite high yeah and then they started reducing it because of I went guilty so I got a third off then they reduced it again because I've been on bail for so long and to be honest with you Dodge it was just a fucking relief yeah like I've had it it would have been like three years over my head I couldn't move on with my life I didn't know what I was getting I've never been to prison I never thought about going to prison yeah and I was lost so if anything prison probably saved my life at that time because I didn't know who the fuck I was anymore and I've always said I would never want to go back it's a waste of life but I think if I hadn't gone to prison I'd probably be dead by now How addicted were you to cocaine and how much at peak were you using in one day?

14:05Anthony Noble: Before prison or after? Before prison I was probably doing 2-3 three grams a day every day seven days a week about fail easy easy easy like i had it like you would have breakfast it's i try to i've tried to work back how i got addicted listen cocaine makes you fucking feel good there's no two ways about it so if you do something that makes you feel good you're going to want more of it yeah so i remember i lived in australia i went to Australia from the age of 16, come back, and I'd lived there for four years. I built relationships, friends, I had my own home, and I got thrown out of Australia because I'd overstayed my welcome.

14:46I had to go back to my parents' house. I got no job, no career. I don't know what to do. I didn't realise I was depressed. I never heard that word. But I look back now and I was so fucking depressed. My mates were in the pub every night after work having a couple of beers. On a Friday, the old packet comes out. I thought, fuck it, I'd give a go and for the first time in a long while I felt good and I think and it just grabbed my someone mate stopped but it took hold of me in a massive way it's been

15:17Anthony Noble: it was a massive part of my life for 18 years yeah like on and off do you know what's weird like the same conversation I hear a lot coming on here but if that gear gets old of you it's got old of you mate and if you're an addictive personality which none of us know we're an addictive personality growing up if it's got old of you and you're thinking, I'll keep coming back to that. I'll keep coming back to that. Your life don't get better. Yeah. Does it? It doesn't get better. You get more in debt, you get more ag, you get more troubles, more chaos, there's more everything going on around you. My mate, she said to me, your life is like fucking EastEnders.

15:48Yeah. And it's weird. Mate, my life was drama. Like, it was non-stop. Yeah. Did you enjoy the drama? You know what? At the time. You know what? At the time, it just felt the norm. Okay. Like, now my life is the completely other spectrum. But, when like people stop doing drugs one of the first things they say to me oh it's going to be boring I'd say life is going to be different but if you're always reacting to life you've not actually got no control over it you're just constantly reacting and it's not going to be preaching about it but my life was a fucking mess I was fucking anything walking I was womanising I was sniffing every day and then I'll go for a run and tell myself that I'm healthy the counterbalance oh yeah yeah yeah But it was all for show because I was like, not a secret sniffer, but my mates never really pulled me aside and said, listen, you've got a problem.

16:41Anthony Noble: Because blokes don't do that. Yeah. Especially back then. No, not at all. They just knew me as like… What year were you talking? Oh, fuck me. I'm 43 now. So I was sniffing from the age of like 20 non-stop. Non-stop. Yeah. So I had a good… And you got banged up in what year? I was 30 no but what year what year was it 2010 2012 what were you in 2020 7 now yeah 6 sorry

17:13Anthony Noble: 2026 so I was 30 so 13 years ago so 2013 13 ok I want to go back to the bit like you're not daft yeah but serving up to a copper is daft mate even if he is a Roman copper 100 % what do you think what were you thinking 100 % I look back now and I think you're an absolute mug yeah but the thing is Dodge I'm not going to lie to it like I thought I was invincible okay like driving around with a stupid amount of cash under my seat and thinking that I was just like Barry Big Bollocks but that's what the gear done to me it made me feel that way but then as soon as I come off of it I'm a shadow of a person but I didn't look at that as a risk I looked at that as a I'm going to make a few quid.

18:02Selling gear to a copper?

18:03Anthony Noble: Yeah. I can't quite get my head around this little bit. Like, this is the bit I think I've got. All right, I'll look back now. Thanks, guys. Sorry. Sorry, Anthony. I love your bits, but fuck it, mate. Like,

18:18what were you thinking? Like, why? Like, he was afraid. Even if you had, even if you had, he was going to get, nick your pound note, you want to earn 500 grand, 500 quid or a grand or a couple of grand, whatever, three grand, whatever it may be. surely surely surely surely you're thinking you're getting set up here mate walking straight into a trap you know what because i knew he was so corrupt

18:38Anthony Noble: yeah but what how do you know he's corrupt who told you he's he's my mate dave

18:49no he's he had friends of friends like very close friends of mine were like his best friends okay um and i knew what he was up to on other bits and pieces but you're not thinking that's

18:58Anthony Noble: what undercover old Bill do. Mate, alright, I look back now and it is fucking stupidity. Yeah. By the time, I didn't, I didn't think. Yeah. Like, even with my gut feeling that day, it told me a hundred fucking times, don't do it, don't do it. And I just ignored it. Yeah. But then again, I always say like, I'm glad I went through that. Like everything I've been through in my life, which we're obviously going to get to. Yeah. It was a good reason that happened. Mate, it must slow you down. Were you at your peak of using before you got nicked? No. No, it got a lot worse. So when you got nicked, you went away, you got a four.

19:35Yeah, I got four. You did what, 18 months? Yeah, I got just under four. Yeah. I've done 18 months inside. Yeah. And then I've done

19:42Anthony Noble: four and a half months on tag. Okay. Yeah, and then I'll come out clean. What was it like being inside? I always describe it like a pub. Like, I'm not tough. I'm not going to go into an absolute fucking gangster because I ain't. I'm more of a joker. I just want, I kept my head down. smashed the gym. I went in there a little bit chubby, come out pretty shredded. I ate well. And I just was me. I'm not going to pretend I'm something I'm not. And I found it all right. I always say to people, it's like going to the pub. If you want to row with someone, you can now find it. What I did find in there is there'd be people come onto the wing or a wing that you're on and they talk a lot.

20:20They give it all to be at Barry. And then people put two and two together and think, hold on a minute, that doesn't add up. that is one of the things I've found so and all of a sudden one minute he's top of the wing the funny guy and then all of a sudden people want to keep fucking filling him in because they found out he's a liar it was very like that in there but I wouldn't want to go back it's a waste of life where were you? where did you get put in? I went 1st first 1-0

20:45Anthony Noble: that's horrible mate 23 hour day that's horrible I've gone and visited there you walk in you're like fuck I don't want to ever be in this game I was there for quite a while 1-0 at first it was like 23 hour day bang up so you're allowed half hour in the morning half hour of the night but I remember I'd never been to prison the first thing I thought of is the showers am I going to get raped or is someone going to hurt me honestly I'm not going to lie I've got all these fucking thoughts going in my head thinking and I shit myself having a shower I didn't show up for about four days because I was too scared are they open cubicle is it open no it's like a room and then you've got your cubicles so as you're walking in there for the first time in the back of your mind going mate were you like properly I bet yeah I shit myself yeah I bet because I just thought because you only get like I was allowed out half hour in the morning you've got to walk around the fucking walk around the yard and then you get half hour in the evening so you can try and make a phone call in that time and have a shower and you've got to collect your food yeah okay so it's like fuck me what do I do so I remember my mate said to me go to a call in your trainers because you're going to get banged up and I thought no I'm going to look smart for the judge so I wore a suit and shoes got to prison and they gave me my grey track suit and they wouldn't give me my trainers so I'm walking around this fucking yard with my pointy shoes on and this grey track suit walking around in a circle but you can see all the newbies on the wing because they've all got shoes on and yeah I said to them as they were fucking checking me in and all that I said I'll get my trainers out mate you went no, mate, takes two weeks.

22:26I was like, please. No, please. He went, no, mate, no. So, yeah, there were some funny times in there. Like, I got banged up with a guy that he'd done, he got done for, I was like kidnapped or something else, and he'd done like seven years. But he taught me the ways of what to do. Yeah. Like, fucking what you can cook in a kettle. Yeah, it was eye-opening. Do you know what I mean? But for me, I learned a lot about me in there because I had the time to, like, i went in there i couldn't really read that well i couldn't even spell my sister's name yeah uh and then i started reading when i was in prison and then when i got moved to another prison i went to high point they gave me my own self i thought oh this is quality yeah and um i just started reading a lot and that books took me away yeah uh from where i was and then i i started i'm not understanding of me but i was i was i would say i was still young 30 i wasn't i wasn't that mature uh but

23:27Anthony Noble: really i took me on a journey of reading like now i still read at least a book a week i read all the time even when you get a four just under a four you're thinking i'm gonna do two were you thinking i've got i've got to be here for 600 plus days mate i think 700 days were you counting down no no or you're just like right i'll get me a down and when it when it happens it happens i've always been like you put me in a shit I'll always try and find a positive from you always because well you can either always even I teach this now you're going to perceive what you want to perceive do I mean so it's confirmation bias the way the brain works so if you look for the negative you're going to see loads of it but I thought well I ain't got to go work for fucking that's that's what I thought I thought I got I got because I knew that I got under but basically I knew that because I got under the four, I knew I'd get tagged.

24:17But then as it was coming up to my release, basically, I applied for the tag. They went round my mum and dad's house and all that to make sure I'd get tagged there. It was like, you shit yourself thinking, I don't want to do another four and a half months because I've got this. It's here. And then I remember my missus come to see me on the last visit. And bless her, she come up every Sunday to see me. And then... my last visit, I basically, I went to the dentist in the prison and I said to the geezer, started getting friendly with him and when I smoked at the time, I said to him, do me a favour, give me a hygiene clean.

24:53He went, I went, mate, you want to pay you? I went, just give me a deed. So I had someone putting money in his bank account and he'd done, he'd done a hygiene clean for me so all my teeth were fucking lovely and white. Not like these. He's a good job he'd done. So, so, my missus has turned up and, um, We was a lad at the back of the wing. There was a courtyard and it was fucking lovely summer that year. In High Point? Yeah. It was like a little private courtyard for, I can't remember what fucking wing it was. It was like induction wing, the one next to it. So, the bloke, the screws there were all right so they just left the door open so you can go out and sunbathe all day.

25:32Okay. Relax. My mum's turning up and went, they've got sunbeds here. I didn't know because you can't say anything over the phone. Yeah, of course. So, anyway, my missus turned up and I went, as she walked in, I went, come and have a look at these teeth. And I'd gone like that, showing her my teeth. She's walked off to go get a cup of tea. All of a sudden, I've been fucking jumped on, ripped out of the visit. They're trying to say that she gave me something.

25:56Anthony Noble: I put it in my mouth. Oh, no. I said, mate, I go home in three days. Yeah. I'll do something stupid now. I ain't got nothing. They were like, take your trousers off. They just fucking strip searched me. They're like, you swallowed it. You swallowed it. I was like, mate, I promise you now. this is my last visit please don't fuck it up and now I've got a closed visit that one so we're behind a fucking glass but how weird that must be is it weird being behind closed glass or were you just seeing it as a joke and I've got two years let's just get on with it mate you know what all I kept thinking about but I know a load of people have done long bird long long long I'm talking here like they've done really naughties whatever you're a fun time Frankie party boy who's got caught up in something stupidly and now you're behind bars doing two years and two years for someone who's done a load of years is probably nothing they go that's nothing actually for you it's a massive thing massive huge to take my freedom away from me at the end of the day I was selling drugs so there's no two ways about it I think I got off lightly but at the end of the day like I said it was probably the best thing ever happened to me where else where else did they catch you because surely they didn't wrap you up in this whole how many people got nicked in the whole operation?

27:11Anthony Noble: I think there was 15 people in total that actually got convicted. And I know there was 11 of us that got sent down the same day. Okay. Just to make a point, was it? To say, even if you are a small-time guy, there was some people that had just been harbouring someone who escaped from Cat D. There was another geezer that was running a fake taxi firm that basically was running around serving up the gear. Yeah, okay. and using taxis yeah um there was loads of and where was all this based like south east London okay whereabouts Elton way okay so there was like it wasn't like big time crime no crime yeah it weren't but it was enough and obviously where there was police involved they made a point of it yeah okay um is the only time you got clobbered was getting into that geezer's house once on the DVD one yes so if that hadn't have happened they wouldn't have known any different mate they caught they found out because obviously he gave me cash i've stuck the cash under my seat um and then i had other cash from something else so when i got nick they took all the cash off me and they got dna from him and like three other people involved in the thing okay so there was their dna on the on the money yeah um there was links between the phones because i had my phone it was the conversation you don't burn a phone no i was just on a fucking iphone no yeah okay i didn't think yeah yeah i was I look back now and it's fucking stupidity.

28:38I'm asking to get nicked. Yeah. Who's the fellow we had on, Frank? Had him on a few years ago. It sounds like the same sort of story. Like, Essex lady got caught up in something for this £80 million cocaine deal. And he said he was just like you. He was a scaffolder. Yeah, yeah. He was going around just serving up a little bit of da-da-da-da-da. He got caught up in this whole thing. Yeah, it's mad. Mad, isn't it? It's mad. Like, why did you say at the start that that copper was corrupt?

29:01Anthony Noble: Because it sounds like he's undercover copper to me rather than corrupt. Nah. because I knew that if someone was up to no good he would tell them like when they're getting raided and things like that so I knew that he weren't up to no good I knew he was up to no good I knew he had personal problems and issues whatever they were but where's he today I actually don't know he got did he get yeah he got 14 years how do you know because I was in the fucking dock with him with him yeah yeah so you saw him go down yeah yeah oh ok he was in with us Okay. Yeah. Because they'd done it as if it was a gang of us.

29:38Can they still act like that or no? I guess if you're going to court, that undercover cop won't be in court. They don't want his face being clocked. So he actually did get nicked. 100%.

29:47Anthony Noble: 100%. Yeah, okay. Yeah, 100 % he got 14 years. And what did he get nicked for? Oh, mate, it was a fucking list as long as your arm. Okay. Because it was drugs. It was abusing public power. They even shut police station down because of it. because he ended up corrupting some of the other people within the station. Yeah. They were like wiping people's fucking license things and all that shit. Like, I don't know too much about it. I just, obviously I learnt once I got dragged into it. Yeah, okay, yeah, yeah. I thought, fuck me, this is fucking, I only dropped a bit of work around there. Yeah, yeah, yeah.

30:23What else are you saying? You mentioned earlier about old build cars being used for raids on weird farms and stuff. Yeah, so apparently what was said in, in quarters if there was a cannabis farm um yeah if there was a cannabis farm that got notified to the police was aware of it they would give the police car to someone and they would do a fake raid on it and rob it and rob the lot before the raid yeah it's mad mate isn't it when you think about it it's madness who got the biggest sentence the copper so you got the fault you got the most

30:56Anthony Noble: who got the littlest sentence oh there was people got like 18 months suspended okay um and where did they link it all to then what do you mean like there was the who was the top dog in this whole operation he was the main he was the main one because of he he he had fucking fingers in loads of different pies different criminalities yeah so he had the drugs without taxes he had clearing people's records he had fucking hand in the police car then he was if someone was going to get raided or they had information on him, he'd give them the heads up. There was loads of little bits and pieces. Is he still bound up today?

31:35Anthony Noble: No, no, no, he's out now. I've been out fucking 12 years. I'd like to get him on. Is the name public knowledge? I'll tell you after. Okay. What is his name? I'm not telling you.

31:49Caden, can you find out for us, mate? I need to get this fella on. I'll drop you his Twitter. Yeah, okay. Yeah, 100%. Yeah, okay. I don't know if he'll do it but you can have it 100 %

31:59Anthony Noble: I'd be fascinated to hear all this what he got up to he wasn't even a bad fella you know that no I'm sure he wasn't like for me I think having a bank cop is the worst cop in the world to be honest with you I'd rather I live a fucking straight life now my life I'll get a parking ticket and I'll shit myself I even look back now and I think how the fuck did I live my life like that and then I wonder why I had to take drugs every day because I couldn't cope to deal with it Yeah, yeah, yeah. So when you were inside, what did you do? Wandsworth and High Point? Anywhere else? No, that's it. What's the feeling like leaving somewhere that you get used to?

32:34How long were you in Wandsworth? Honestly. How long were you in Wandsworth for? Six and a half months. So you got comfortable there, I guess, I understand.

32:41Anthony Noble: Yeah, it was nice. What's the feeling like going, just come to your cell and go, right, and then you're off? No, they tried to make me move loads of times. Yeah. And I kept saying, no, no, no, I ain't fucking going. And then they said, if you don't do three, we're fucking, we'll get the men in black and we'll buckle you up and we'll take you wherever yeah and then someone said to me request to go because they will fucking send you to liverpool or burning or some shit so high point come up when someone said to me he's fucking all right there cat's all right so i remember that i there was an indian guy that i was banged up with and uh he was in for 80 million pound vat for all carousel right so i've been i was inside was that the vat fraud yeah yeah yeah okay right so me and him were friends we met in in one oh we stayed friends and then we got shipped together to high point so i'm like he went you go and i said i'll go you go deal yeah so he went and we're in the van is fucking long old long old drive and i was nervous where is high point uh cambridge okay yeah so got there and honestly dodge within fucking 45 minutes of being there i've seen someone getting slashed on the ones I'm thinking what the fuck yeah I didn't see none of that in 1.0 yeah it was like and yeah and basically there was stories of this geezer had puff up his arse so the people are trying to spoon it out of his arsehole and I was thinking where the fuck have I come to like honestly just get me on it was like a fuck in the induction when it was horrible yeah so anyway I got put in with this Indian guy we said I wish to share a cell so I'd had a wank for ages he went to me I'm going to go to seek prayers I've been there for like two, three weeks at this point I'm fucking dying for a wank so he went I'm going to go seek prayer I went alright okay brilliant and he booked it for Sunday morning and he's gone and I'm thinking fucking brilliant I'm fucking wanking away and you can hear the keys jingling but you don't know if it's your door or the cell next door and I'm away with it and all of a sudden I'm just doing it and he's fucking walked in the door I fucking got you and I was still shaking

34:50i've got some funny memories yeah i mean and even i i got released before when i wrote to him and just make sure he was okay and and i did meet some good people in there and i just like i say i kept my nut down and went gym um and there were some sensible people in there there was some fucking donuts yeah well this is that's life yeah yeah um it taught me a lot about me and i know what it taught me a lot about people yeah because i was quite naive about people i was trustworthy or i gathered i was opinionated about certain things yeah and in there i opened my eyes up that yeah everyone's different massive wake-up call i don't know how much gear you're using mate but obviously you weren't thinking straight no no i just have pound that i don't care who it is i'm yeah i look back at so many situations scenarios now i think like like even like when I was gambling extremely like

35:48Anthony Noble: ridiculous did you have full on gambling addiction as well before you got nicked as well no no no this okay so when you that's interesting right so let's go you've done your time there you've come out you're on tag yeah how long were you on tag for four and a half months four and a half months and that means do you have to report in every night at a certain time no yeah well after the times were like I was working I went back to working so I was an electrician okay so I was allowed to leave at like seven or six in the morning but I had to be back by eight at night. Okay. Yeah, no, seven at night, sorry.

36:18So... Well, back at home.

36:19Anthony Noble: Back at home. Okay. Yeah. When did you start, when you come out, were you like, you know what, I'm not going to use again? Did you use in prison at all? No. Nothing? No. Is it everywhere? If you want it, you can have it. Like, there's the hooch and all that. But I kept away from everything because I thought, I'm in here for fucking drugs. Like, I remember the night before I got banged up, I rang my mate who's done quite a bit of bird. And I said to him, what's it like and he said right go what you want to do tonight is go get some brown stick it in your prison pocket and then you'll be alright when you get in there I said what do you mean fucking prison pocket and brown he went bit of heroin and stick up your arse I went mate I'm going in for drugs I'm not selling drugs inside and then I got there and there's fucking loads of people with like with puff solid and that's selling it but I kept I smoked my cell mate had puff and I didn't smoke puff I was a fucking I had a joint and I used to throw up but I remember the first night I got there it was like anxiety fear horrible it was every emotion I didn't know what to expect so you had your first joint in a prison cell no no it wasn't my first joint but I never used to I never used to smoke it because I couldn't handle it yeah why all day long but a puff I used to throw up my mates used to laugh all the time so I remember the first night I got there got settled in and I had a fucking curry pie and it was absolutely it was fucking amazing it was actually really nice and I thought well this is alright this ain't that bad and then my cell mate said right do you want a joint we got banged up when we had a joint and I was fucking just remember giggling like giggling and then it I kept I kept away from it because I thought I don't want to take drugs inside and get caught and get longer it just I thought I'm in here for this fucking reason I needed I needed I suppose I was sensible.

38:10So when you come out, were you thinking, right, I need to earn a pound no quick, I'm going to get straight back into the game? No. No. No, I never sold drugs ever again. Ever again. That stopped you there. No, no, no. What about using? Mate, so I come out and I was like, I was running every day. I was training for a London Marathon and I felt that I wanted to give back to the world. It's weird because obviously we've come onto it but I've always felt for young children, like kids that are real. It's always had a big place in my heart so I run a London Marathon for Make-A-Wish Foundation because I wanted to make myself feel better.

38:42Does that make sense? Yeah, mate. So I started running. Even my mum said, like, it's the best at that point she'd ever seen me because I was very headstrong. I wanted to start my own business. So I started my own business. It was all right. It was just going quite slow, tickety-boo. And then I started popping in the pub on a Friday night. Thought, no, I'm not having no beer. And then there'd be a couple of my mates like, it ain't going to fucking hurt, mate. is it and i don't remember what day or what fucking time but i remember i had a couple of beers yeah and then a moment and i went smoking i quit smoking inside as well and then i had a couple of fags and then within fucking four or five weeks so i've been i was about six months clean uh after prison yeah and then i started sniffing again okay and then and how did that get out of control mate it was like making up for fucking lost time okay so now i've got a company i've got of business it was doing alright to be fair and then I never I got I got a tip on a horse right and my dad said to me don't you fucking dare gamble on that horse and all everyone was gambling like betting on it and I said to my mate yeah take take 500 quid and stick stick it on it each way or to win whatever I don't know I never really gambled with horses so it was 33 to 1 so I remember being in the van on my dad and the bloke rung him who was the one who gave us a tip and he was talking about something else he went oh how did that horse get on

40:11Anthony Noble: he went oh yeah it fucking won and he had like five grand on it oh your old man had five days on it this fella this fella my dad don't gamble because my dad was a bad gambler so I'm in the van going yes fucking yes and he looked at me and he went you cunt I fucking told you not to and he went well done but I'm not fucking happy that was the beginning of the end for me 33 to 1 that come in and then two weeks later there was a 25 to 1 that come in now I've got a bug and then another one 18 to 1 I lumped loads on it I lost now I want money back and then I started getting into slots online of roulette it got to a point where I remember I'd done 150 grand one morning and I remember 150 G's there was a few times everyone always tells you about the wins I remember the first time I won big I was ran my missy's ass sniffed up and I'm trying to keep it calm like because she didn't know that I was on the sniff so I kept going in the toilet gambling on this fucking Hulk game it was at the time slot machine put 500 quid on whatever it was and I remember sitting on the toilet pretending I'm having a shit and all of a sudden this jackpot was just fucking going all over the place I'm thinking fucking hell and I'm trying to keep it calm it's like 10 o 'clock at night and all of a sudden it's come up I won 50 grand I was like fuck fuck and I thought and she's going and you nearly done I was like yeah yeah I'm coming out so I turned the phone off and I went and I went went laid in bed with her trying to sleep whatever I've gone to sleep and I woke up thinking that was a dream yeah I was thinking was that fucking real and I looked I was like fuck it's real but it takes so long to get your fucking money I end up gang like gambling like another 18 grand while I was waiting to draw it okay i mean but that it just the values just got bigger yeah and bigger and bigger and it wasn't i don't know for me i tried to explain it like when i when my business started really doing well um i was sniffing yeah yeah i was sniffing i was gambling and publicly i was one version of me behind the closed doors another version of me and i i didn't believe in me i basically i knew that I was full of shit.

42:26Yeah? I'm giving this persona that everything's alright. I've got a fucking lovely ass, I've got lovely cars, I've got Rolex, I've got this, I've got that. I'm sniffing every day. I'm gambling every day. I'm holding on by bare, like, holding on by the skin of my teeth. And I'm just, like, juggling everything. It's just a mess. And... Who says Halloween only lasts one day? With Wayfair, one night of Halloween becomes a whole season at home. From larger-than-life yard decor and moody lighting to festive accents for every room in the house, Wayfair has what you need to make Halloween feel like magic all in one place.

43:05Because the best Halloween memories aren't made in just one night. They're made all season long. Shop Halloween decor now at Wayfair.com. That's W-A-Y-F-A-I-R dot com. Wayfair, every style, every home. This episode is sponsored by ZocDoc. Have you been putting off a doctor's appointment or need a dentist and don't know where to start? You've definitely been there and that's why we use ZocDoc. Actually, over the holidays, Michael had a dental emergency and seemingly every office was closed. But we hopped onto ZocDoc, found an in-network dentist, had great reviews, saw real-time appointments available, which was key.

43:44It was on New Year's Day and booked an appointment in just minutes. It took so much of the stress out of the already stressful situation. ZocDoc makes it easy to search and compare over 250 ,000 local in-network providers across more than 200 specialties. So you can find the right doctor or dentist and book instantly. Ready to be seen? Download the ZocDoc app today and book that appointment on your to-do list. That's Z-O-C-D-O-C. ZocDoc.

44:17I felt really uncomfortable being successful. Why? I felt really, I thought it was a fraud. Okay. And I thought that any moment someone's going to find out what my life's really about.

44:28Anthony Noble: And I just, I felt so. I reckon there's quite a lot of men who feel that way. Mate, this is why. Successful businessmen. This is why I do what I do because I know what it feels like to have all the success, but you don't, you end up self-sabotaging one way or another. And I did. And I fucking get ambled and I lost everything. How much did you earn? What business did you do? I was a facilities management company. So I built up and I was basically always a middleman. Even when I sold drinks, I was a middleman. I've always said a good middleman. So basically I was a middleman between jobs and contractors.

45:03And I would get jobs up in Liverpool, Manchester. I started off with fuck all. I started off with like 10, 15, 20 stores. and then within three years I had like 996 stores throughout the country. And you're facilitating them? Facilitating them. And that means what? So,

45:21Anthony Noble: gas, plumbing, electrical, tiling, fit outs, domestic, commercial. Okay. So, year one, how much are you turning over in year one in your business? Year one was roughly turning over about 700 ,000. Fair play. Year two? Was about 6 million. 6 million? You jumped from 700 G's to 6 million. Honestly, it jumped from that to that. And honestly, I would do five grand some days on Gucci trainers. I just couldn't get rid of the money so quick. Honestly, I remember I bought Rolexes and I felt so uncomfortable having that money. I didn't, mate, honestly, I couldn't spend it quick enough. And I never thought it would end.

46:06Yeah. And then the next year, I basically, I built that company from fucking post-it notes. Yeah. I still to this day do not know how it becomes so successful I do not know year 3 it was just under 12 million my god so 700g 6 mil 12 mil what were you doing with the dough what were you buying what did you buy I know it's turnover don't forget that's turnover I get all that even if you're working on 10 % which you probably were 7 % 8 % call it 10 % you got 1.2 mil at the end of year 3 I bought a 65 foot yacht I bought fucking untold watches Montclair this Gucci that I just bought anything and everything you know why?

46:49Anthony Noble: that's another addiction isn't it? I felt I got all that success and growing up my parents weren't poor they weren't rich we were like middle class and then I see my dad lose his company and then I see them struggle and I see them argue and I see my dad fucking work all day and then he'd go and deliver fucking Chinese deliveries for seven quid to keep a roof over our head. And I promised I'd never fucking live like that. I'd never do it. And I think that's why I sold drugs. That's why I've been successful. And I would not stop. But when I got there, I thought it would feel different. And it didn't.

47:32I felt no different. But I'm just going back there. I said that's another addiction of buying. the buzz of you going to buy a Rolex for 30 grand or a boat is the buzz the thought of doing it and planning it all and once you bought it you're like I've got it oh fuck the buzz ain't there anymore does that buzz go completely is it because the money was too easy to earn mate I never thought it'd stop I'm saying if you go from 700g to 6mm to 12mm turnover and you're pulling in 1.2 or 600g you're just going right I need to get rid of all that money I want to spend it on everything I couldn't spend it quick enough.

48:06Anthony Noble: Okay. I couldn't. Like, it was... What's the most expensive thing you've ever bought in one hit? Probably the yacht. 400 ,000. Where did you put it? It was in Brighton at one point. Yeah. Yeah. And then we looked at moving it to Mallorca. Yeah. And I bought it because I'd always wanted a boat. I'd had smaller ones before. Yeah. Like 36 foot, 42 foot. Yeah. But I just wanted it and I wanted to be flash. For me, it was about flash. Okay. Yeah, because I think I said before, but for me, I would always buy things because I wanted people to like me. Okay. Yeah, I wanted people's approval. I didn't realise all this at the time.

48:52Yeah. So I'd go buy a new car and I'd turn up and be like, you're right. I'd buy everyone a drink because I wanted to be liked. Yeah. Because I fucking hated myself so much, but I didn't realise. Yeah. I craved so much attention. and I womanised so much because the only way that I ever felt loved was having my dick in a bird. Yeah. Like, and that, I know it sounds crazy. No, I know. But it's taken me a long while of my life to understand, and the work that I've done to understand that

49:19Anthony Noble: that's why I've done that. Yeah. That's why I thought that. That's an empty soul, isn't it? Mate, I was lost. Yeah, I'm lost. I was, how much gear were you, how much gear were you doing post being banged at? At this time then, you're running a business, were you, were you using every day while doing the business? Every day. and the thing is did any of your staff know people around you must have known or did you think you they all knew I thought I was hiding it yeah okay but you can't hide I was doing like minimum of 4, 5, 6 grams a day minimum every day some days it would go some days it would be that fucked from yesterday yeah that I mean I can't put a number exactly every day but it fluctuated and I the only time I'd ever have a day off is if I was fucking ill and then I'd get a cold and the only thing that's going to get rid of it is a boot but then what come with that was the gambling but the way the gambling dopamine works is very different to drugs like you say about buying things that would give me a feeling of happiness like i always chased the feeling to be happy it was only four years ago i realized there's no such thing that you get a happy moment one thing i have got now that i've never had normal life is something called i'm peace i'm at peace i'm at peace with me yeah i've got i had a lot of shame a lot of guilt um a lot done a lot wrong to people i've upset a lot of people along the way and i'm not that way inclined i mean i'm not yeah and i had to live with that and when people say i don't give a you do you do everyone and every time you try and if you do something negative and every time you resist it and push it away you're just holding on to it yeah it's it's it's a fucking for me but yet again it was a it was a learning curve for me so what was the point what was your lowest point then for you to say you know i've got to stop well when i fucking lost everything and lived in the back of a van so when so i was started selling everything because i was losing everything and you know so what year did you did that business go for three years yeah about three years and then what happened in the coming fourth year so covid hit yeah and then all of a sudden bang on i flopped oh well to be honest with you i'm not gonna lie i'm not gonna bullshit you i was fucking happy when it went okay i was i was tired yeah i was working keeping up 20 hours a day 18 hour days like I remember being at a funeral once and my phone honestly my phone would go off hundreds of times a day like it would be non-stop and I'm yet again chasing the money every phone call to me is a pound note and I felt like I was wanted I felt powerful and for me it was an ego thing and I feel loved it was fucked up and I'm not going to lie a lot of people lost their jobs because of me and I felt that was the thing that hurt me the most because I let a lot of people down but I felt free yeah I bet you did when I lived I ended up fucking losing everything I ended up living in the back of a van I had nowhere to go I ended up fucking living in the back of a van park up in the woods or wherever it wasn't even a nice van and for but that relief must have been for one of the first times in my life at that point I had nowhere to hide I used to go have a shower at a gym i joined the gym so i could have a shower at the gym so no one would know and then i actually went and worked for someone uh and kept up appearances that they knew i lost my company and all that but i didn't want to talk about it it was just i went and worked for someone i thought i've rebuilt my life again and started working for someone which i'd done i lived in the van showered in the gym uh because of my pride uh i sold everything I fucking had or I lost it so when this came were you still using yeah mate so you're still using yeah mate okay I was using terrible it got out of control and then I'd I'd I'd done rehab I'd done cancer I'd done therapy like it was I just fucking and I got to a point where I was suicidal so I remember I've said about this before on a podcast my dad's a diabetic so I know that if I pump insulin in me a bit enough I'll die so I remember I get in a syringe like twice and I just stuck it in my leg and I thought just fucking do it just do it and I couldn't there was something in the back of my mind I couldn't I'm one of them I'm a little fucker I don't like giving in and I don't know if it was the fact of that or the fact that I've upset and hurt my mum and dad enough I can't do this to them um But there were some times, Dodge, that I didn't want a beer.

53:58And I thought that would be the hardest time of my life, and it wasn't. I mean, it was bad. It was fucking terrible. But to me, that was all my own selfish actions. But for me, I don't even like saying selfish, because when you're an addict or you're addicted to something,

54:18I didn't choose to be... some of my fucking decisions and choices, even though they hurt people, wasn't done out of malice. No, addiction is so strong. Yeah. When you're living like that, or even any drug or any addiction, I always say to people,

54:36Anthony Noble: I don't understand what a fucking craving feels like when it's so overpowering. Do you know what someone said to me the other day, which really hit home? I said, you're an addict. I was like, no, I'm not an addict. I was on stage once and someone said, I just want to ask a question to one episode and I've listened to you talk and I was like yeah great she went I think you are an addict so I was like no I'm not an addict she's like addict to what I think you're a risk addict I was like fuck you're right I love risk that's my thing I love risk I think everyone but I've been like that for years risk risk risk risk risk I enjoy that but someone said to me maybe like a month ago I said do you know what it's like to be like an addict of alcohol or cocaine or da da da I went no you know if I'm having a drink I can stop he said are you addicted to your phone I went yeah he said you picking up your phone and dealing with stuff that's what goes through the same feeling if someone wants to drink or someone wants to do a bit of that and I was like my god really and that's when it hit home to me like because if you're in business I think most people are they're addicted to the phone the way the world has gone you're picking up your answer what's going on there and you're going I don't want to pick up the phone for half an hour and you're like, after about three minutes you're like, fuck it, go on.

55:51But that was, when someone explained that to me, that was like, wow, if you're a gambling addict or whatever, that is the same feeling. I want to have a drink. It's weird because the brain, like, we get to obviously, I've studied human behaviour, psychology, neurology to do what I do now, but the brain is constantly trying to seek pleasure so we don't feel pain. Yeah. But I'm really funny about my daughter using a tablet yeah because an ipad yeah yeah uh device yeah so i um because i said i think addiction especially nowadays with kids um i think a lot of addiction starts from a early childhood like for instance if they're playing onto a computer yeah mum and dad are having a fucking argument you feel unsafe you feel scared as soon as you go on your phone or go on a computer that feeling goes so now you you can now change the way you feel from that as you get older you realise that alcohol does the same as the computer and I think we just replace because like I said before no matter what addiction it is it makes you feel a certain way and that's all we try and change so we try and change so where is risk

57:00Anthony Noble: where was it though Andy where you hit rock bottom to go I have to stop using the van when I was in the van I had nowhere to hide so what are we talking here 2020 pandemic yeah 21 yeah 2000 2020. And then it was, I had nowhere to hide. So I mean, I just, you must have felt tired. I was fucking exhausted. Right. So then I got clean. I got clean. For how long? At that time? Two, three years. Okay. Yeah, but I'd done it through willpower. Okay. Yeah. And then I started working for someone, built my life up again. And then I started another small little business. Was doing okay. Not bad. I didn't really want anything big.

57:45I was on and off with my daughter's mum on and off like I was clean when my daughter was born and then within probably a week I relapsed I couldn't cope with the responsibility of my child okay that's honest mate I couldn't cope how honest is that for you to say that I remember I was clean for a while because I felt that because now I know I'm becoming a dad I thought right this is the time I need to be I need to be clean I'm going to do this for my daughter and when she was born it was just like this fucking

58:22this responsibility that I couldn't cope with because all my life every time something was tough I would use drugs or I'd run away from it every time I had pain I'd run away I couldn't cope and the first thing I'd done was start sniffing again and her mum called me and she said that's it we're done you're out go so then I got clean again and then I had to try and prove myself and me and her were on and off. My usage was on and off. She wouldn't have me anywhere near my daughter, which is fair enough. I totally respect that. Then I got clean. Me and her split up. I met someone else. Ended up having a nice life.

58:56I was happy. Yeah, because I was clean. I wasn't drinking. I got a new relationship. Seeing my daughter. And then my new partner fell pregnant. And we got a new home together. I'd done it up. It was like a fucking show house. I was really happy. and if it was just normal quiet and then we went i remember we had everyone around uh one sunday night no saturday night for uh a meal her family my family and that day that morning we had me and her gone out and had a 3d baby scan of the baby we wouldn't find out if it was a boy or girl and the woman's like oh it's beautiful and i was like what is it that she was like no so anyway so the lady saying oh it's beautiful it's perfect was like everything right so she went yeah it's great perfect then on the monday mom mommy said at the time she got a phone call from the midwife saying we want you to come back in and have another scan because there seems some irregularities we're like fucking hell she's midwives right on one we've got where we've had all the scans have been fine then i paid for this 3d one we got a video of yeah we found out it was anyway so god went to the hospital at this time so my life's cool i'm settled i'm pretty i'm clean not drinking not smoking not fucking taking drugs and gone to the hospital gone in the room the woman's scanning the legs the arms the heart fucking this and that and then she gets to the hedge and she goes right give me give me five ten minutes be back so me and i were just sitting in this room thinking fucking hell what's going on and look she comes back and she said if i think it is what it is it's so rare um i only look we we learn about this at university like when we call it like when we qualify um graduate but i i think it is but i can't be sure i need you to go book another appointment and go to another hospital um and they will be able to confirm so it was like all right okay just give us give us a date she went no you need to go now i was like what do you mean now she was like you need to go now so we went got sent to St George's in Tooting it's a neurological good hospital so went there and as soon as we walked in everyone was like they're here they're here I was thinking fucking hell what's going on unbeknown to us my son was diagnosed with this rare brain disease that's only ever happened like 38 times on record at the time so we didn't know if he was going to survive so we was we got sent straight to UCLA hospital then we was to and from there from to great ormond street like living there back and forward and then she had a c-section he was born and i was waiting for him to come out like a swollen head on he just looked normal yeah normal so my little boy was born and i was thinking i've got a little boy and a little girl and uh yeah he didn't survive he uh we was we it was scanning him like every day to see basically you got a galleon vein that runs down the centre of the brain and that was leaking but that vein controls the blood flow throughout your body so it was now your heart's going too fast so he's either going to have a heart attack or a brain hemorrhage so it's like they have to keep judging to see where or what and it was an emotional time for me I went into like robot mode like I had to be strong for her and I remember going in the room where he was having an operation.

1:02:29They said the operation will either save his life, he'll be severely disabled or he'll die. So he was like, well, we've got to do it. So the day before the operation, he went down to have the MRI, to put the fluid in the brain to see where the leak was. They come back and they took me in a room with my mum and dad and they just said, we're not doing the operation. I said, right, okay. And they said, no, we're not doing it. I said, okay, but he'll die. And they said, I'm so sorry. We don't know when, but he's lost oxygen to his brain, so basically he's a vegetable. He's not going to be able to see.

1:03:04He won't hear. He won't talk. And I remember being in that room. I'll never forget the moment. And I just went, okay, no worries. And I walked out of the room, and my mum said to my dad, John, go with him. And I went, no, just give me two minutes. And I fucking collapsed on that floor, and I cried. I cried my eyes out. Just thought, fuck me, I've been through so much of my life. A lot of my, is my own mistakes and I finally get something good in my life and you fucking take it away from me. And it hurt like fuck. And I, I stayed strong for his mum. And the fucking first thing I'd done was went back to cocaine the next day after being clean for so long because I couldn't cope.

1:03:53And then I hit rock bottom. I was fucking taking antidepressants like smarties. I was drinking. I was fucking gambling I was on self-destruct mode I lost my home I threw my home away I lost everything again and then I end up I went mad for about 2-3 months and then I end up ringing my mum and dad and I said please I'm fucking begging you please can I come and I didn't live with him for years I said I just need to be somewhere safe and my daughter's mum was really good at the time she kept bringing my daughter around to see me to make me realise I've got something to live for and that little girl she saved my life because I didn't want to be her and I that was the lowest point of my life and I can't explain to anyone what that feels like to when I said to the doctors if my boy's going to die I would rather him die in my arms than her go through stillbirth and I remember holding him in my arms and the nurse said are you ready to turn the machine off and I I know it sounds stupid you probably think I'm stupid now after some of the stuff I've said but I thought that I had to turn the live support machine off myself and press the button at the time it was such a surreal moment and she went no darling we do it and I just remember him stopped breathing in my arms and it was just now I'm really at peace of it but it took me to a place where I actually could not hide anymore and my mum and dad allowed me back to the house and they said you can come back here but there's no fucking drugs there's no drinking there's nothing and gym has always been my saviour going to the gym always so my mum I had no money I had nothing I had nowhere to live I fucked everything again my mum took me in and my dad and they paid for my gym membership they fed me they watered me and they got me back on my feet and

1:05:57Think about how you describe your ideal car to a friend. Good on gas. Highly reliable. Nothing over 20 grand. Now describe it to CarGurus the same way. With Guru, you search in your own words and get real listings that match. No endless filters. Just the car that fits your life. It's no wonder CarGurus is the number one most visited car shopping site. According to SimilarWeb's estimated traffic data, Buy or sell your next car today with CarGurus at CarGurus.com. Go to CarGurus.com to make sure your big deal is the best deal. That's C-A-R-G-U-R-U-S dot com. CarGurus.com. Losing weight can feel like a roller coaster, full of ups, downs, and being thrown for loops, like when someone brings donuts into the office, or your kids' dino nuggets start giving you that look again.

1:06:49That's why there's Noom. They combine GLP-1s to quiet the food noise with healthy habits that help you keep it quiet, even if you get off the meds. Their program is designed to make weight loss a smooth ride, helping you understand what drives you, so you can build better habits to not just lose weight, but keep it off. Noom. Lose for keeps. Get started at Noom.com. Not all customers will clinically qualify for medications. Individual results may vary.

1:07:20And then for some mad reason, I don't know, it wasn't like God. I'd studied every fucking religion, God, and I'm covered in crosses because I always wanted something to save me, and nothing come and saved me. I read the Koran. I've looked into Judaism, Buddhism, Catholic, Christianity, and just at that time I looked at it like, in all my life I've always looked for something bigger than me. I don't know what it was. It wasn't like a light bulb moment or God come and spoke to me. It was nothing like that. but I started looking into human behaviour, psychology, neurology because I wanted to make sure that, because I'd stopped so many times drugs and alcohol and gambling.

1:08:02I'd stopped so many times but I never stopped fully. I'd always revert back and I needed to understand why. So I didn't start this journey to help anyone at all. I started this journey of studying because I wanted to fucking save my life, help me. my daughter actually deserved to have a dad because I was a fucking degenerate as a dad I was no good, I was useless I look back now and I've felt a lot of guilt and shame because I let her down, she was so young it didn't affect her I hope anyway, do you know what I mean my relationship with my daughter now is so different as I learnt more about my behaviours human behaviour, psychology, neurology I learnt so much about me and understanding of ah this is what I've done that or this is why I do that or this is why I feel that and for me Phoenix my son was a gift it fucking hurt me but I had nowhere I always run from pain but that I had to run towards and I had to deal with it and it was probably the biggest lesson of my life and it hurts but I'm grateful in a weird way like especially when I get clients that I work with and I see the transition that I've helped them do like I don't do the transition I give them the tools and I show them I support them but when I see them and I get the messages of like and like one guy he's an artist he's a fucking amazing artist and he drew he done this artwork it's like two metres by two metres and he does it like so it's fucking raised off of the canvas and it's black with black with gold leaf and he done two wings angel wings lovely and he showed me and i was remember i've done another i was actually having a meal one night in birmingham and he sent me a video going like this and all of a sudden he went back and he wrote my son's name in the middle of it and he said you saved my life like i saved his life and he said this is my gift to you and I fucking cried.

1:10:07And I really believed that everything I've been through, all these chapters, all these journeys, and this one was the final one and it just fucking gave me a kick up the arse. But it really did make me

1:10:22Anthony Noble: sort myself, I had no choice. Is that the last time you used? Yeah. What year was that? Fuck me. I'm useless for fucking years. Fuck me. My son died. How many years have you been It'll be five years this year. Five years. Massive respect, by the way. Thank you, darling. It would have been probably like seven or nearly eight. Yeah, yeah, yeah. It's been a journey. You're done now, right? Yeah, yeah, yeah. Five years done. I'm not touching anything. Mate, you know what? I talk about this quite a lot. I was a good couple of years clean, and I started coaching. So what do you do today? someone now because I know you're doing some really good stuff so let's let the audience know what you do day to day now I coach men a lot of celebrities or business owners entrepreneurs with whether they're addictions but what I do is very different I basically when I studied I built my own system my own framework and I used it on myself first and I used it on a couple of other people and it just grew and grew and it's amazing because everything I tried previous to stop, it was for, I stopped for a period of time.

1:11:40Yeah. But I worked out that like a human being, I call it the noble reset. Your life is made up of between eight and 10 elements. So those elements will be the way you live your life. So, or the way your brain works or the way your mind thinks. so if one or two of them are actually quite low it will affect the rest of your life so usually half the time it's usually one or two things subconsciously that is actually driving the habit without you realizing and it was that that made me actually because what i want people to do is if you want to break free from a habit fine i help you but you can go somewhere else anyone can do 30 days three months anyone can do that you can do that through willpower yeah the bit i do after is i rebuild men's lives or businesses because i want them to stay clean because what i do is we do the work so they the habit will naturally fall away

1:12:36Anthony Noble: because like you said you you have a risk addiction yeah but why what do you get from it i get a huge buzz from exactly yeah that's my buzz yeah yeah yeah yeah but there's nothing with business. But what do you enjoy about that so much though? Be honest. The deal. Okay. The gamble. Is it? It is the risk. Yeah. I gambled our family house putting on a party in the field. Fuck. Yeah. Yeah. You call me a donor for serving up to a drunk to your life. Serving up to a copper. I'm still going 20 years strong on that festival. Fuck it mate. Still independently owned you know. That's amazing. Amazing. But to gamble your family house on you know I've never done You know what though a youtube where someone's interviewed me um i think it's amazing because if you have belief in something that is more powerful than fucking anything like when i started this coaching journey i wasn't sure right and i started doing it and i had a lot of imposter syndrome i thought who the fuck's gonna listen to me i'm an ex-fucking drug dealer drug addict gambler degenerate success failure who's gonna listen to me and then i started realising I was quite relatable.

1:13:52Anthony Noble: But you are. Anyone listening to this, any bloke listening to this will relate to this. So if any bloke is out there who's struggling right now, and there's a lot of blokes out there I know who put on a big front. Yeah, yeah, yeah. And behind it all, there might be a real successful entrepreneur, the nice house, the free cars, the kids go to private school. Behind it, there's still a little boy. Yeah, yeah. You know, what advice would you give to them to reach out to you? Right. But a lot of people might not want to reach out to you because they don't you don't have to okay they don't be seen to be doing that you know what a lot of people don't follow me yeah but they DM me yeah I think the last 8 weeks or 7 weeks I've had 7 ,500 people message me yeah 7 ,500 it's crazy my god and I've only got about 25 ,000 across platforms yeah okay so it's a huge amount because a lot of people don't want to associate with what I do drugs alcohol gambling whatever but a habit is a habit Or if they see you on Instagram, they don't want to be, other people see that you're following.

1:14:53Anthony Noble: Yeah. They're following. Okay. Okay. So, but in my bio, I've actually got something called a free check. So. I better delete you then, me following you. I'm curious. Fuck it, he's bang on it. He's a curious. Yeah. So, for me, what set me free is fucking being true and honest. Yes. About. I've heard it, mate. This is my current. This is a proper, honest conversation. This is my current situation. Yeah. and this is where I want to be, and you've got to fucking close the gap. Yeah, yeah, yeah. At the end of the day, we all know that. It's a lovely story, but if anyone goes into my bio on Instagram, there's a bit where it says free check, and it's giving you eight to ten elements.

1:15:33You answer them. No one's going to see them. I don't even see them, and you can work them on yourself. I have got an app called... I've got two coming out, so I've got my own one, basically because what doesn't sit right with me is obviously to work with me one-to-one is expensive. yeah i'm not cheap but i lived in a fucking van before and i had no money and that doesn't sit right with me yeah yeah so i'm trying to get in with charities to be ambassador i'm trying to do other things but i built an app um that's going live soon um so basically it will turn your phone everyone uses ai now so i've been talking to this thing for about a year and a half it's got my manuscript to my book it's got my my framework my courses and i talk to it all the time so it will turn your own AI into your phone to me so if you're sitting there having a craving at one o 'clock in the afternoon two o 'clock or you're having a bad day but the rally misses you talk to it and it'll tell you what to do and it'll help you through but it'll make you accountable as well if you say right because it'll say to you right what are you going to do in the next 20 minutes let's go for a walk let's go for a run let's go it will ask you like a coach so it's called pocket coach so that's 27 quid for life quality

1:16:47Anthony Noble: I'm just going through the bits and pieces of it now to make sure but for me do you enjoy being you today I love it yeah I can see you've got great energy I just love life yeah like every day I wake up I've done a video yesterday and there was a sunrise and I had to drive towards it I go I get up at 4 o 'clock in the morning at 4 roughly and I come down I meditate for like 20 minutes, have a coffee and I'll go to the gym about half, five, six. I mean, but that, hours between 4.30 and like 7.30, my favourite time of day. I'm on my own. I've got peace. And I always say to people, I love that part of the day for me.

1:17:33And, I don't know if I should say this, but I recently found out that my dad's got cancer. And me and my dad didn't have a great relationship with me growing up. The whole time we grew up, growing up i mean he was fucking hard but the bits i i like as i've got older the the what he has given me i appreciate so much like roof over my head no fear drive so what he didn't give me a fucking cuddle he didn't take me football like he gave me so much more than i actually realized at the time and i i mean he wasn't that close but he was the one who fucking saved my life because he the one who took me to hit like a guy to stop doing drugs at a certain point in my life but we recently found out he's got cancer the cancer he's got you can't remove it so he's got lung cancer and they said he's had four lots of chemo he's had three weeks of five days a week of radiotherapy and yesterday was meant to find out if any of it's worked because they said we can't stop that one we can only slow it down and then they reckon he's got a chewing on his brain so we're going through all this at the minute and it's weird because I haven't got an emotional block but after losing my son I don't think I could go through any more pain than that so now I feel like no matter whatever you bring to me in life I can win I'm resilient as fuck and you are every human being is so resilient like I used to always run from pain because I couldn't cope now I run to it and think right what can I fucking do with this and like it was my dad's birthday a couple of days ago

1:19:18Anthony Noble: and I went to go buy him a card and I got upset and I said to my missus this could be the last card I ever buy my dad and he said to me the other week he said to me we went out for dinner and drinks I'll take him out like once a week me and him on our own And, because I did say to him about two years ago, I said, listen, I've only got one dad. You've got one son. We ain't that close. I don't want you to be on your deathbed or me dying. We regret it. So we started spending a bit of time together and I've always wanted him to approve of me. I mean, I think every geezer wants their dad to be like, well done son.

1:19:55Anthony Noble: Yeah, of course. And I fucking, I never had it. He never told me like, I work for him and I was always the one who got the bollockings. But the other week he pulled me to one, we were sitting there and he said I'm so fucking proud of you he said like even if I even if I die tomorrow he said I'm so glad that I got to see you as my son yeah and for me that was it for me I'm done I'm happy I'm good as gold I wrote him a letter in the card because I said to him I don't know how to start this but I'm going to start with just saying I love you yeah and I've never really said thank you it was over my life and I just have you ever told him you loved him yeah yeah yeah have you no no no has he ever told you when growing up he loved you no we do now yeah like sorry I remember I was going to Australia for I had a four year visa at the time so I'm 16 my mum's listen the day I was going to the airport my mum's on the sofa she's a crybaby she cries about anything she's crying her eyes out because I've got this visa for four years I ain't coming back I'm excited and then my dad's going to work so he I never forget he's come towards me and he went see you later mate and he's put his hand out and shaked my hand I was like alright and then my mum went for fuck's sake John give him a cuddle will ya and he put his arms around me and he just sobbed I'd never seen my dad cry me laugh I was like fuck like I'd never seen him like that he's always been but it ain't his fault no because his dad might not have given him a love my dad had such a bad upbringing you've got to remember that everyone we are our parents Oh, 100%.

1:21:33I am an old man. Luckily, thank God I'm an old man because I love him. He's phenomenal. And I'm a mum as well. She's phenomenal. Do you know what I mean? We are our parents. Whether you choose it or not, we don't choose them. And if you're still lucky enough to have your dad's mobile number or your mum's mobile number in your phone that ring you and it comes up, dad or mum, you're a lucky human being. I've got friends who have fallen out with their parents. I'm like, we're all going to be brown bread in 30 years. Just go and tell them you love them. Yeah, mate, 100%. And forget your ego. Take your ego out of it.

1:22:00you had an argument one day and it's gone on for three years pick up the phone and just go look you know I love you I still think you're a wally

1:22:06Anthony Noble: yeah but I love you I'm just letting you know whether you want to speak to me or don't speak to me I'm just leaving you this message anyone out there should just go and do it because life is I hate that for saying life is too short but it fucking is man honestly it is and everyone needs to reach out to family members or even your best mate you've had a full hour just phone up and be that man who's the first one to go sorry mate yeah yeah you know what but it sets you free. 100%. Your mind is at peace. Yeah, yeah. Because I shouldn't really discuss this, but my little girl had a row yesterday. She's only seven.

1:22:38Yeah. Her and my mum were having a row yesterday. So I'll play the diplomatic one. I'm like, come here, you behave, whatever. And I said to her, River, like, listen to me. If you go say, I said, are you happy or sad right now? She went, I'm angry. I said, all right, but you can make a choice right now. i said we can set you free yeah she's like how she's such attitude i went right go see your mum and just say mum i love you and i'm really sorry yeah done she was like no way she said sorry first i said then you're going to be angry all night i said if you go do that you'll feel so much better and you can like honestly and she went right fine i'll do it and then she don't she went feel better feel better sort of not really so but what i'm saying

1:23:26Anthony Noble: is everyone should go to bed not feeling angry. Mate, 100%. Imagine going to bed, listen, I'm not preaching here, but going to bed with your mind free is probably one of the nicest free things to have. I always say. You know the beauty of having the best things in life are free. If you're taking something angry into bed, going to sleep. What are you going to bed thinking about, you wake up? Yeah. A nuisance. It's a fucking pain in the eye. You need to have a listen, right? Go on. An episode that I did with my dad. Oh, that would be amazing. It's on there. It's on YouTube. Yeah. And the comments, we've had more comments on that one than any other podcast.

1:24:03Just because... I'm intrigued by this legend of a man. Mate, check him out, mate. Yeah. Mate, he's unbelievable. He's unreal. How old is he? 73. I'm the same as mine. 73. He looks like 58. Yeah. 59. Fit as a fiddle. You're fit as fuck, don't you? I said to him. Yeah, but he's passed on to you, hasn't he? Yeah, yeah. You've got his genes. I mean, he's straight. He's straight. He says the feet out of things. Yeah, nice. No one crosses him. Jimmy's got a reputation. He's a good, proper man. Nice. A proper man. Nice. And I think we're losing proper men these days. I don't know about you, but I'm seeing...

1:24:35Yeah, that's... Wishy-washy. Yeah, it's just fucking a lot of...

1:24:39Anthony Noble: I like proper men. A lot of people tell you what you want to hear. I'm going to bring men back. Huh? A lot of people tell you what you want to hear, which is bullshit. It's bollocks, yeah. And especially like children, not children, but I think the society next is fucking in time. Manners. Oh, mate. manners men who have got manners like even kids my boy's got beautiful manners opens the door he's only 12 opens the door for people yes please thank you can I do the washing up when it goes around people's hours just those things whether people accept it or not it's a nice reflection it's a nice reflection of a kid who's well mannered yeah yeah and he's a character you can't to me yeah like my daughter's mum always says fuck me she's a mini you and I went never suppress it let it be do you know what I mean just she's got a good character where do people find you Anthony if there's someone out there now who is struggling yep in life but on the front it's all okay or struggling and the front's not okay and they've got to a point where they're like I'm done I need to speak to a geezer I need to speak to a bloke who's been there done it got the t-shirt and is living and breathing I need help yeah I've got a team of people who work behind me yeah that can talk to people yeah but if anyone wants to reach out please just DM me and just put like CTA Dodge or something I know where they come from and I'll book a call in private personally because I try and help as many people as I can anyone out there go and check out his Instagram he speaks the camera as he's talking right now it's quality I do get some dodgy comments but even though I've done a video and I said to my missus and even that hurt me at first because I get some not dodgy comments saying like look at your fucking teeth or whatever to me I just think I do nothing wrong to anyone and I'm trying to help people.

1:26:23Yeah, yeah, yeah. But, you know what, I send you loads of love, mate. Yeah. Like, I'd done ayahuasca. Yeah. Did you? Yeah. I went to Peru a year and a half ago. Fucking profound. Did you spew up? Mate, honestly, the Monday night, I went out there because... Just break down ayahuasca risk for anyone who doesn't know. So, ayahuasca is basically, it's 100 % DMT. It's basically a vine of a tree from the Amazon jungle and it's mixed with shikara leaves, which is on my wrist. Yeah. Let's have a look. yeah so they mix those and they boil it for about 12 hours and it makes a liquid like a tea yeah and it fucking tastes disgusting so i went there because i had imposter syndrome okay i felt a lot of anger yeah and i was coaching but i felt a lot of anger about losing my son um i felt shame and guilt from my previous past yeah and someone said i don't know how it come about i just i was on youtube one day and this fucking i was gonna come up and i remember thinking what the i never heard of it then they say oh you get a call in yeah so i run my miss i went i'm going prune it in two weeks time she was like what i said i feel i need to do this so i ended up going out there for a month and it was fucking incredible about the monday night the first night was really nice it was like soft and my dad come up like saying i'm really proud of you and all that yeah things subconsciously coming up that I don't even remember.

1:27:48Just after taking, after drinking it? Yeah. So you're in a big ceremonial hut, pitch black, you can't see anything. It was me, six Americans and a Canadian guy. So I went in there, fully, no ego. Yeah. Like, if I'm doing this, I'm going to be fully honest. I want to get the best out of it. The Tuesday night was absolute fucking hell. It was like every fear that I've ever had in my life. I remember, like the room was shrinking and I couldn't breathe and I'm going is that all you've fucking got you cunt is that all you've got then all of a sudden it'd be something else and I'd be scared again but the more you the more you try and stop it the more fucking stronger it gets you've just got to roll with it yeah but when you're fucked on it you don't remember that and you're scared and like basically the Americans thought I was going to kill someone like it wasn't until Because it's pitch black in this.

1:28:45You don't know. And then you go in there about 8 o 'clock at night. I remember coming out of there about 6 o 'clock in the morning, but my face was sore. My whole body was sore because I was punching myself. And I was trying to peel my skin off my face.

1:28:58Anthony Noble: Mate. I was fucking battered. A lot of people do some weird stuff on that. Mate, what it does, it clears everything out. It clears all the pain and anger and everything you carried around for 40 years. Mate, it was unbelievable. It was the most profound thing I've ever done in my life. Yeah, I bet. And then I remember before we went in, because we had a day off the next day but I just I was so disconnected I was sore I didn't want to talk to anyone and I was embarrassed and then the night when I went to go for the third ceremony one of the American girls she was she was cool there was no bullshit of her she was just like hey buddy Anthony come here don't you be going fucking crazy now motherfucker no I think because you basically where they measure it is a cup and then they do it by fingers one finger two fingers and that the first I've done one finger the second I've done three fingers being Barry Big Bollocks thinking I'm and it fucked me yeah so I went just two fingers tonight it was actually because the girl said to me like a few of the other girls were scared they couldn't enjoy their ceremony because I was so fucking erratic yeah okay and I said I'm really sorry that I ruined your evening and I felt so bad and I said I'll only do two but obviously I have no control of what he's doing to me but the next few ceremonies were fucking incredible yeah it was like and did you come back a new man yeah yeah i still haven't eaten pork since um it's not like you come out there like yeah but it's cleared up a lot of not you don't feel it you don't feel it straight away yeah it's like the integration when you come out it's just like you start noticing little things like okay yeah it's not like you come out right that's it i'm brand a lot of people a lot of my friends who are ex-SBS or SS or whatever have gone and done that for PTSD.

1:30:45Oh, mate. And they've seen their mates being bam, bam, bam, bam, bam, bam. And then they're doing the ayahuasca and their mates are coming up from the ground and they're picking each other up and they're laughing and moving. Like some of the stories I've heard. It was, I can't even describe the feeling.

1:31:02Anthony Noble: Like it's as if like your brain can't comprehend. Yes. Like the feeling, it was just fucking crazy. Like I don't. Did anything come up? Did anything come up when that undercover copper there he is you're asking one two three receive it Charlie Fox shot wanker no no I'm doing you know what I've done so many podcasts and no one's actually taking a piss I sold drugs to a copper well done Dodge quality I love that yeah I love it Anthony I've really really enjoyed this chat me too really enjoyed it thank you for your honesty and welcome. Yeah, mate. Thank you for your honesty and thank you for just taking us on a journey of the highs and the proper lows and the highs.

1:31:47I think you've had about like seven or eight lives in this period. And do you know what I've got to say? I've got to say utmost respect to your mum and dad. Yeah. Because imagine being a parent and seeing your kid off his nut, winning, losing, crazy, da-da-da, banged up and they're not anything to do with that world. They're like, he's banged up. they've got to deal with their friends and family my son's been banged imagine what they've had to go for mate their neighbours even stopped talking to them I'm sure I'm sure people don't realise the knock on effect what happens around you as well mate my mum and dad have what are their names Lynn and John massive shout out to Lynn and John I've got to say they yeah they're good I love them before we finish up is there anything you want to say to your mum and dad

1:32:41they know how much I love them I would not be here without our arguments without our ups and downs but I'm just so glad they get to see this version of me and I just I just cherish anyone like my mum and dad know how much I love them my heart's so big and so open to everyone I love you I love everyone but I'm so sorry for the shit that I put them through and everyone that actually really physically knows me knows I'm not a bad person

1:33:17but no matter how long I've got left with them I just want to tell them I love them so much and thank you for believing in me love you have a good day mate thank you Dodge

1:33:29Anthony Noble: mate this is powerful you know what I made a story on the way saying I ain't fucking crying on this podcast

1:33:41mate loved it thank you very much yeah you're a good man thank you very much nice one cheers pal cheers hi guys I really hope you enjoyed that as much as I did can you do us a favour and leave us a review as it massively helps us grow the show cheers guys

1:34:01Hi, this is Brooke DeVard from Naked Beauty. I am always looking for ways to elevate our daily rituals, and the Kohler Smart Toilet is proof that design changes everything. It's this stunning sculptural piece that feels like quiet luxury for your bathroom. It totally transforms your daily ritual into something elevated, with customizable cleansing and touchscreen controls. It's functional art that makes your space feel cleaner and more intentional. A modern home deserves a modern toilet. Experience the difference of Kohler smart toilets. Find more at Kohler.com.

1:34:59You just tell Serval what you want to automate in plain English, and it's built. No drag-and-drop workflows, no expensive consultants. Employees get unblocked, and IT teams go from drowning in tickets to building what actually matters. With Serval, IT becomes the AI engine powering the entire company. This is a new way to run IT. We guarantee you'll automate 50 % of all tickets, and we'll prove it to you in a free four-week pilot. Go to serval.com slash tickets. That's S-E-R-V-A-L dot com slash tickets.

1:35:56comes in. Its science-backed formula is clinically proven to hydrate faster than water alone. Whether you're exercising, playing outside, or simply surviving a summer heat wave, it's an easy way to stay hydrated. Shop now at liquidiv.com. Liquid IV, hydration that goes wherever life takes you.