FOUNDER #16. Wild Story of British Billionaire, Clubs to Legalised Cannabis - Maximillian White

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1:26There's a lot of sand. Things that I've bought, I mean, wine. Spent a lot of money on wine. And they put 10 million euro on wine. I collect wine. I'm a big fan of Michael Jackson and music. I've got a Michael Jackson jacket. I've got a Jimi Hendrix guitar. Can't even put a value on it. Some people will understand this, and some people will. You're either meant to have money or you're not. Are you a billionaire? Yeah, a single billionaire, yeah. The first billionaire in cannabis. You've got brothers and sisters? Well, that's another sort of subject. Another Toby, but he was murdered four years ago.

1:51Immaculate from Mallorca by the Guardia Civil. how did you end up owning one of the largest cannabis companies in the world dr green uh it's not just dr green i also do medicinal cannabis i'm going to get back to dr green because this is my new project but i was in the nightclub game so i used to have nightclubs hotels um used to do a lot of development stuff um property basically commercial property normal property and and we took a beach club in portugal and i got uh very friendly with the with the government there in the council and they said to me look max there's a few cannabis licenses going would there be something that you're up for and I was like yeah of course I mean I'll have to smoke it but um we start we kind of we kind of we kind of started there and then I got the right team together and I pushed forward and I've I'm always one that's risked it for a biscuit you know if I can't do it I'll just throw myself in the deep end and I'll swim out yeah I'll swim out so we um yeah so we started off there we got the license then me and my portuguese partner nelson we put a team together um a really really good team um and then we just started from scratch you know trial and error um growing some bad cannabis growing some good cannabis getting the team right tweaking it equipment making sure facilities um and then we came into the the era of medical marijuana and how the legislations were changing all over Europe and how we could, you know, how we could impact the market better.

3:20So during COVID, everyone was, you know, trying to make money just from growing. We stopped a little bit because we realized that the market was opening and under some regulations, it was going to come back to what was the regulations that are going to be for the new medical marijuana. And we found out that it was, we found out it was going to be EU GMP. So rather than trying. What was that? EU GMP, which is EU Good Manufacturing Procedure. That was going to be the new cannabis, which everyone was going to be allowed to be legal. So we worked in them parameters and made sure that we were the first people to be EU GMP.

3:55We stopped working for two years and risked that massive income to get ourselves there, but then made ourselves like the forefront of the game, the big player. And, you know, because we were growing, I mean, we were growing huge quantities up to... How much were you growing? We were doing on average around about 20 tonnes a year we started. 20 tonnes a year? Yeah, that's 20 ,000 kilograms, yeah. Where were you growing it? We were growing it in Portugal. Okay. Yeah, so we started outdoor, moved into indoor, and then now... All hydroponic indoor? Now, now, yes, yeah, now all EU GMP grown. Okay. So medical marijuana.

4:35Yeah. A lot of people want to know what the difference is between medical marijuana and recreational marijuana. So in a nutshell, it's exactly the same. One's legit, one's not. One's grown in a garage, one's grown in like a laboratory. You know, I mean, EU, GMP, everything has to be like pristine, you know. But on the flip side of it, you know what you're buying. There's no pathogens. There's no, you know, it's not being mixed with anything, you know, A to Z, where it's been, you know, and then you can make the decision whether, you know, that's going to be a part of your medicinal, what should I say, medicinal, you know, track of health, health track, you know, if you want to evolve into what you're doing.

5:16So if we put this into perspective, we're in 2026 now. What year did you start growing in Portugal when you come up with the idea? Around about seven years ago. Okay. So just before the pandemic. Yeah. So we closed, we had Blanco Beach Club, massive beach club. We brought like crazy loads of artists. I wanted to, I saw beach clubs popping up everywhere. I wanted to be the first person in Portugal, but then COVID hit. so we decided me and my partner that we should close it down it wasn't worth it for the time being you know that you know with the holiday and people couldn't go there it was it was a big risk and you know we took a we took a big L there but then obviously we started into the cannabis and focus more on that and then you know to present date now with the largest growers of EU GMP cannabis in Europe you know quality and roll back there you saw about the beach day club and stuff whereabouts in Portugal was that that was in Portimao like play the rush of the Algarve yeah So we wanted to be the first people to have the biggest.

6:08I mean, the beach club could hold 20 ,000 people. It was an actual beach. When I say beach club, people say beach clubs. This was a beach club. It was a beach. The whole beach. Yes. And now they're doing festivals there like Rolling Loud and Afro Nation. Oh, I know. Okay. Did you own that or did you own that? No. So we started that. That was my license. That was my club. And then we worked with them. And then obviously we just left them to their own devices. Going into the cannabis was more lucrative than FMB. Blanco Beach. Blanco Beach. Yeah, Blanco Beach. Quality, yeah, yeah. So before we go on to that, rolling onto the cannabis bit there, what were you doing before?

6:42So how old are you today? 40? I'm 45, yeah. 45 today. What were you? 29. 29. 37 for life. What were you doing before to have the entrepreneurial spirit? Were you always just trialing things and giving them a go? I think we have to pull it back to the beginning. So, you know, I grew up with my father, and my father was a great businessman. He was very, very hardworking. um he I mean he he used to always want more and more and more so I grew up with him wheeling and dealing and watching what he did correctly and watching what he didn't I remember when I was younger in school like you had to dress up and go in like in character and I went in we remember them old money bags all like cloth yeah and then put some like you know put some pennies in that and then plastic bags from the bank yeah and then that sheepskin jacket and told him I wanted to be an entrepreneur and I was like six years old and everyone was laughing at me they were either firemen and policemen but like you know obviously he was laughing now scenario but um what did your old man do for a living then for a pound like so he um he was in the forces for a long time and then he started to play rugby so when he left he played for england a few times and played for nottingham so he's a very liked man a very well-known man in in the rugby in what england first time yeah what's his name uh tony sansom yeah he passed away this year february so yeah it's a bit of a bit of touchy subject no no but um so and then he had a nightclub called camelot which was like the like this amazing club in the middle of bridal smith's gate in nottingham yeah it was like you know nights in shining armor and a seafood restaurant in the middle and a tree in the actual club and passages to nottingham castle and that was the place to be my dad used to take 10 000 pounds on a monday night that was in the 80s all the nottingham forest players used to go there Brian Clough left the FA Cup there back in the day yeah like and you know he's just a well-liked well-liked man and then he went into hotels etc with the recession he lost everything and he had to start from scratch but rebuilt himself again so I watched him go from zero to hero so for me it was quite difficult because you know people that come from nothing and go to something I was kind of flip reverse I went to school in the Rolls Royce I went to the best schools in let out to Durham Corridor school.

8:53I didn't have a bad life, but I had everything I wanted and then ended up with nothing, you know, to the point where I think I was like 15, 14 years old, ended up in a children's home because my father was wheeling and dealing, going left, right and centre and I was getting left backwards and forwards with like family friends and aunties and grandmas that passed away and stuff and then the authorities put me in care, you know, for a while until my dad had destabilised himself. About two years, about two years in total. Do you ever got brothers and sisters? Um, that's another sore subject. So I have, uh, same father, same, same father, same mother, um, brother Toby, but he was murdered four years ago.

9:30So I don't know if you knew that or not. Wow. So he was murdered in Magalufa, Mallorca by the Guardia Seville. We're joking. No, no. Were you there? Um, I was there at the time. I wasn't out with him, but we took them to, um, we, we, we, we've been through the whole court cases. I mean, I just deactivated it recently because my mum asked me to do it because it was hurting her too much. But we had a Justice for Toby campaign. We had like 600 ,000 followers, people posted. I don't know if anyone ever saw that, but it was a big thing. He went there with my son for a night out. Security tried to rob them.

10:05There was a bit of an altercation. And then he came out and the police just sat on him, handcuffed him. He told them he couldn't breathe. They weren't listening. They injected him with all different kinds of things. um yeah we we won the case and they said that um that it was the hospital and the ambulance's negligence but i i didn't i didn't accept any any of that because i saw the videos and you can see the police kill him you know but they've not given the information past backwards and forwards i mean i'm going to miss loads of bits of information because i've tried to mentally block it you know because it was so painful i mean i will always have a broken heart until the day i die over it but he was my son, he was my little brother, and he was my best friend, and we used to work together.

10:47It was, I mean, I was the only person I was ever close to, and as you know, people with ADHD, we have our people, and we need them, you know, just to give us stability when we're, you know, when we're a bit erratic, or, you know, we're overthinking, or we're making wrong decisions and bad choices. It was four years ago. So this will be the fourth summer next year, this year, or, yeah, 2026, yeah. how did you personally deal with that you know the pain never goes away you just learn to deal with it better i mean they did all sorts i mean by the time i got my brother back he didn't have a brain he didn't have a heart they they didn't release the body on time we we we buried him months like months and months later even now the lawyer um this uh the the the mallocan lawyer they haven't given all of the evidence and stuff that we've been asked for that the comment is completely illegal what they've done because they know you know uh we had a backwards and forwards um like 24 7 with them um they we had leaked whatsapps groups where they were saying what are we going to do how are we going to cover this up had it all there i mean they were a to z but yes a little corrupt island and i'll never be going back there so i don't mind speaking about them but yeah so who's who's to blame is it the old bit was it is it the guard seville it's the guard is seville but imagine and it was like, this is the place where people send their kids on a first holiday, you know, and we trust them and we give them 500 quid and we put them in our 17-year-old age and they just don't.

12:14They want the money but they don't want the tourism and they don't treat them very nice and the police are just non-tolerant to anything, you know. Yeah, zero tolerance. Yeah, really bad. You've got CCTV of all this? Yeah, I've got all of the videos. Do you want to have a little look? I'd love to have a look. Yeah. Do you want to show me afterwards? Yeah, I'm going to show you afterwards. I've got everything. I can't watch them because I'd just be like watching people You've been on a four-year journey with your mum on this whole process. Yeah. Mum got to a point going, Max, do us a favour. Can we just close this?

12:41Yeah, she wanted me to close it. I didn't want to, but I now realise why, because it's just paused our life. I mean, after the broken heart, I was this guy that went to the doctor all the time and would say, oh, I think there's something wrong with me. I think there's something wrong with me. He'd be like, Max, you're fine, to the point of going to the doctor and going, oh, no, we want to do more tests. You've got this, you've got this, you've got high blood pressure. A broken heart is a real thing. you know? But I think what happens is, you know, your body, your brain's a very powerful tool. So it blocks out the pain.

13:13I feel guilty. You know, you just spoke, I feel guilty not thinking about it, but your body blocks it because the pain is just, it's just intolerable, you know? And you'll never be happy again. You'll just learn to navigate around what is the new happiness. You know, it's like a broken glass. It'll be put back together, but it'll never be perfect. What was the report that came back? Was the report the police saying, we didn't do this? They tried to say he overdosed. He overdosed. On? On nothing, because there was no reports given. It was all smokes and mirrors. They knew they'd made a mistake.

13:46Did they set out to intentionally kill my brother? No. But their bad behavior, their aggression, their negligence. You know, my brother lost his life. He died on them streets in Magaluf alone, you know, with seven people sitting on top of him, and then injecting him with all kinds of, you know, all kinds of stuff, you know, when he started to go into shock because he couldn't breathe, you know. How old was he? At the time, well, I mean, he's six years younger than me, so he'd be 39 now, and he was 30, I'd say 36, 35, 36, yeah. Yeah, Toby, yeah. So that's something that, you know, I mean, I wouldn't want anyone to go through that kind of pain, and especially a little brother, you know, when you're growing up, you're always told, you know look after your little brother look after your little brother make sure he's okay make sure he's okay you know and that particular night is weird because it's the first time ever we had an argument as well okay yeah so he's now he so i would i mean i've i i've got security 24 7 and i we had a little argument and i let him and my son go out without security and i just went home because i was pissed off it's like yeah it plays on your mind i keep playing the same video back and stuff and you know how i could have done things different and have you carried guilt around that oh my gosh jeez i mean i use adhd you know we carry numerous guilts for bad decisions you know that we make that seem fine at the time you know but i mean yeah yeah i mean i could turn the clock back so i'd give my life to you know to save it you know it wasn't it was a nicer person than me i've had to be a bit cold-hearted because i mean i didn't really have a mum and father figures growing up yeah i was one week staying with my auntie next week with family friends and living with my dad's friend that was a drunk, you know, and nothing bad happened, but, you know, just having to kind of cater for myself from a young age, you know, so I had to be a bit hard-faced, and he was very loving and kept everything together, and especially in our family as well, so it was a difficult loss.

15:39Well, you did two years in the care home, do you say? Yeah. Did your brother do that as well? No, my brother lived with my mother, so, yeah, we kind of went together. He wasn't my father. Listen, my father was the best father he could be for who he was. For who he knew. For who he was and what he knew, because he went through the same situation. He was, so my father was, my father's father was Jamaican and my grandmother was a white lady. I don't know if that's, you know, you're allowed to say that or Caucasian or whatever. You have to say this politically correct. So my mother, my grandmother in the 1920s had four black children.

16:13They used to throw stones at her and stuff like that. And my aunties and uncles, they were actually quite dark, quite light, sorry. But my father was a very dark mixed race. so he was sent to live with his dad and he kind of went through the same thing that i went through so understanding that now um he did the best he could for me i mean i couldn't fault him he was he was i mean all of the good things about me and my nature from my father and turning into a bit of a devil boy because he lost everything and and he tried he was trying to make it back quicker you know i went to work with him he got a pub um again another freaking i feel like it's a sad story after sad story but then he contracted leukemia um where was the boozer uh in nottingham yeah in a place it's called steamboat a steamboat pub it was in long eaten like that we went one of them pubs on the canal and when he got poorly i ran the pub for him i did everything for him i shouldn't have actually done it now i mean i can admit it well because i was too young i used to lie to everyone but i kind of turned the business and made it into profit while he was poorly and everything and got it like a real established business so then at 17 the brewery approached me and told me there's a pub that they wanted me to take and i was the first person ever ever in the uk to be given a license at 17 years old to run a pub yeah to run a pub so what was that like for you i grew up in pubs by the way yeah so i know well so hotel pub same thing but yeah so how was it for me great i mean the pub we opened the pub in a student area okay so predominantly it was going to be a student pub um you know it was a little bit I was more clicky than I than I than I thought because I always knew the pubs of good service good environment good this look after your beer well clean pipes all of that and then you got a good business but because we went into the student pub it was quite clicky you know you had to make sure you had the right people there putting the right things the right DJs all of this kind of stuff on the weekend and it was um it wasn't going too well and then I watched this um this you remember when you saw them talk shows on tv like i mean it was a nottingham talk show and there was a discussion whether they should have this lap dancing club come to a one of the ghetto areas called teasers yeah it's a it's a dutch um strip club and they gave all the reasons why and they weren't going to give the license but like me with my adhd world all i saw was all the reasons how you could get a license so i turned into a strip club and so you couldn't have a license for a strip club but if it was a members club you could have strippers yeah so I just bent the rules and anyway we had a strip club in Nottingham called Conrad's and it was it was real real good Nottingham's very popular for stag stag parties and we had the only strip club with like a hundred mile radius yeah so like we made loads of money there and then I left um I just I felt like I was going nowhere in um in in England at the time so I just left and I left actually to Mallorca where my brother was my dad that's why we we always used to go back there it was kind of like um yeah yeah just it was like a yeah like where where we started kind of story so i went there and how old were you you went to mallorca to mallorca i was around about 21 years old okay yeah um and for the next thing just anything so i went from all i listen i did everything from djing to pr and i ended up in timeshare i've absolutely i did really really well from the timeshare because i mean for me it was just so easy i mean sales marketing it's just yeah um i ended up like i was like 25 26 years old i was on like 50 000 euros a week you know from the time shaking but i was i was the best in the game and anyone that knows the game will say that max was the best in the game i i redesigned the whole structure no more scratch cards no more of this you know bullshit you know lying stuff kiosks excursions gifts and and a chance to look at a different way of holidaying you know that kind the scenario um yeah and just from there i opened up my own one the place i'm what my own timeshare company so the place where we worked you know where we worked it wasn't it was i worked for a guy called jack petchy he's like petchy leisure so he had like a mb from the queen and he owned watford football club he was good mates with elton john this was where you actually there's two different kinds of things there was timeshare where you could like be fractional ownership so you'd own actually own something and then there was these holiday clubs which were scams and stuff so we did the right thing you know so all the clubs is like you can have that those days no but it was all they would all holiday clubs were at the time was like they would put like six or seven like free holidays together and call it a club but it wasn't you were just constantly going and on like a hook tour of people trying to sell you different timeshares but look one thing i will say is if you liked albafera and you like portugal and you're holiday there every year you'd save money by having that if you didn't it was no point you know and i was quite open and honest with people you know if you can't see yourself holiday for the next 10 years i don't think it's for you you know scenario but you know i made a lot of money saved a lot of money went into a lot of different other lucrative businesses from there i started up a record label as well we did really well with our record label um defenders at the time yeah um and we had you know we're like pioneers of funky house and stuff at the time and we had some you know went into that veered into that kind of got back out of that because it wasn't wasn't very lucrative but yeah i'd say you mean like clubs nightclubs properties and stuff like that and then the cannabis and then you know um then being known as the first billionaire in in in cannabis are you a billionaire yeah single billionaire yeah so not uh i mean hold on hold on yeah cheers brother thank you so um how would how would you how would you explain a billionaire for you like somebody back in the day go oh when we were growing up you know i would millionaire is what is it is it liquid cash for you?

21:48Is it assets? Is it everything added to get you? Listen, it's been both. Because a billionaire is a thousand times one million. I might get this wrong, but I always say to people, you know what a million seconds is? Do you know how long that is in time? I think it's like three days or something, yeah? But do you know what a billion seconds is? That times a thousand, right? It's 30 years. You know, because everyone would say, oh, you're a billionaire. You say, oh yeah, my mum's a millionaire. I think anyone that owns a nice property in the UK is a millionaire now. I don't think that... That's one way of looking at it.

22:17The other way is Have you got a million liquid? Yeah. So I've been both. I've been liquid and in assets. Look, I mean, you know, now with your company, I mean, when I exit my company, that's where I'll become very, very liquid. You know, there's a lot of debt. There's a lot of, you know, it's not as, you know, like, what's it called, Notorious B.I.G., more money, more problems. It's, you know, your problems are excelled. But the company, in essence, is worth a lot of money. however what you're making and how you're having to navigate you know you're wealthy you're rich but you're not wealthy you know it's very easy to become rich it's very hard to stay rich you know and you know that's something I'm navigating through my life now to make sure that I have multiple passive incomes you know and I know where my next bread and butter coming from even as a billionaire you don't know because a lot of it's debt a lot of it's you know lucrative debt which means working debt which is healthy yeah yeah so we created a concept called Dr Green which is what you were talking about originally which I said stop because we've got a backstory to that that was this is a new thing so Dr.

23:18Green what we wanted to do is we wanted to give everyone the possibility to have the same journey that I had in the in the medical marijuana space so they could build their own business they could get their own clients you know if you wanted to go in the medical marijuana business now it would cost you 20 million quid yeah licensing or start experience yeah everything yeah with this what they could do is they could purchase like these digital keys i'd say like an online business yeah a franchise whatever a franchise of dr green yeah franchise no so it's like a white label so they could call the company whatever it won't but we'd power it so basically they would upload the clients i mean in essence they don't have anything to do with cannabis i've got to be honest with you because who doesn't uh the the digital key holder okay because um sorry i'm going to try my adhd is a bit mad try and get this like streamlined so because um i have the licenses i produce cannabis and i can deliver to the clients to their door what they do is they do work on the blockchain because it's on the blockchain the digital key so they can see what's being sold where it's come from all of the information's there eventually i think that everything's going to be sold like a with an nft because i think you know you'd be able to sell your car with it it's digital whatever i can't remember the word for you'll come back to me in a minute um so you could what you could do is you could sell your car you You could sell your house.

24:35You wouldn't need a, you wouldn't, it's like a, what do you call it? A contract, digital contract. It's like a digital contract, yeah? I don't think you're going to need lawyers in the future to sell possessions or businesses because everything will be there digitally and you'll be able to see how much money he earns, how much he doesn't. So I really like the idea of that. And micro-licensing these people so they could build their own businesses, that was a dream for me, you know? So how much would it be for someone to come in then? Well, originally what it was is it was$10 ,000, one of the NFTs.

25:01Or buy-in. Yeah, to buy-in. They're all sold now. We've got a lot of celebrities involved. Rick Ross, Lil Pump, Fredo, RD, blah, blah, blah, Parr Paper, Eddie Hall, World's Strongest Man. Is Eddie on this? Yeah, Marlon Wayland and stuff like that. Yeah, because they're all going to have their platforms to be able to sell to. And it's a great, great business when you work out the numbers. You're a numbers guy, so I tell you so. It's a lot of steps towards legalizing marijuana correctly in the UK. How long did it take you? It took us two years. We're still about two, three months from launch, but the infrastructure's all there, the licensing's impeccable, all the letters of comfort and everything with the government.

25:38So we're ready to go. What we need to do now is to get the cobwebs through the tech. So I'll give you an example. The other day we found that if somebody was filling out a form and made a mistake, the system wouldn't let them reorder. So just little things like that because, you know, as you know, the UK's unforgiving, so you've got to get everything right before you go. But we've launched in South Africa, and we're kind of dusting all the cobwebs off there, and then the UK is going to be our pinnacle point of... Is that going to be a flagship, the UK, for you? Yes, 100 % because it's going to be something that nobody's ever done.

26:09They're going to have to press a button, they'll speak to a doctor, the doctor will see if they're eligible, ask them some very easy questions. Have you taken cannabis before? Does it make you feel better? Blah, blah, blah. Inflammation, all of these things that cannabis does. Painkillers, whatever. If they say the right things, they get a medical card, they upload the medical card, they press the button and it comes to their door. Is it that simple? Yeah, yeah. And it'll be like£10 a gram. So pretty much what people are buying from the local... On the street, yeah. ...local derroys or whatever, yeah.

26:39And what's the weed like? When you're growing the weed now, who's testing it? Are you testing it? You've got people testing it going, do you know what, this is good weed, it's clean. No, there's not a physical tester like that, but it's all numbers and stuff like that. It has to be different. You haven't got like a massive sconer, is it, in the corner? Yeah, yeah. It's like, yeah, give your keys a bit. Oh, no, that's not strong. No, it's all COAs, THC levels and COAs. So we tried to make up. What's COA? COA is like the quality and the different strains and stuff and whatever. And just the kind of DNA of the plant.

27:07And the tetrahydrocannabinol. Yeah, it's the THC. Levels is the THC. Yeah, we want to keep that around 24%. We believe that any more than that really is not medicinal. Okay. But, I mean, believe it or not, I mean, most of the cannabis that people are buying on the streets are about 20. Yeah. But it's just sprayed with all sorts and, yeah, it's a dodgy game, you know. But one thing that we know, we have a clean product. And if you are in the mindset of using medical marijuana on your health journey, then ours is the best, 100 % hands down, you know? So you'll be able to press the button, you'll be able to get delivered.

27:41But the nice thing about it is, you know, I've got 5 ,000 of these digital keys out there. So ultimately, there could be 5 ,000 millionaires, billionaires eventually from the cannabis game. It's just opening up the door. I'm retiring in the next year or so. So I'm just opening. I want to concentrate on family, kids, et cetera. There's no way you're retiring. There's no way us to retire until the day we die because I'm on it next. But just know that I can choose to work or not choose to work. As we were talking before the podcast and you started saying to me about money and what money does. So I don't believe money buys you happiness, but it gives you more options to make better decisions.

28:18And one thing that I've found in life is that the more money I have, the better decisions I can make, the more options I have. and then I don't have to be around people I don't want to be around or work with people I don't want to work with. Some people say to me, oh, let's make money together. I don't like them. I'm not interested in how much money. Money's not an issue. It's not about money. It's about success and enjoying the journey. But at the same time, rewind it. You know, if you work in a dead-end job in, I mean, excuse me for this, a McDonald's or something, you know, and you don't like your boss, you haven't really got a choice.

28:49So I don't do it for the money. I do it so I've got more options to make better decisions and less poor choices, you know. How long have you been doing this now for two years before launch? How much have you invested so far? Around about£15 million. £15? Yeah,£1 million. But a lot of it's mainly on patents and technology more than anything. And brand building. I mean, obviously, we've got some of the biggest, we've got 100 celebrities involved in our brand. We've got some of the biggest hip-hop guys in the world. Like I said, Rick Ross is one of our partners. Where's he based? He's based in the USA.

29:21The USA, okay. Yeah, that'll be it. I'm going to explain to you what's going to happen there. rather than be the american brand that goes everywhere we want to be the europe brand that goes to america want to be the ferrari the lamborghini the lv of the weed that goes there and that's what the people want to dodge have you got the dr green rather than if you got the cali it's going to be a nice game people are going to be able to make money it's going to help with the legalization of cannabis you know um and you know it's just giving back a little bit from where i've made you know and and giving other people the opportunity to do it and and and i i think honestly I think it'll be the next billion dollar company eventually.

29:55Once people get their head around what it is, what part the blockchain does. So look, the blockchain is very important in what we do. Just explain the blockchain to the listener. Okay, so the reason the blockchain is very important is because we have a track and trace system, yeah? Which lets you some seed to sell and also protects your client data and also pays you your money straight away when the product is sold. Five pounds, Dr. Green, five pounds to the digital key holder. I mean, just simplification. Is that what you've got? You're going to go 50-50, are you? 50-50, yeah. Because we're not in retail.

30:25We've allowed them to have the retail business. We're wholesale anyway. We just want to wholesale. So the blockchain will do all of that for them. And the nice thing about being on the blockchain is you can't alter any of the information. And that's key to people uploading their clients because of obviously data protection and stuff. So by implementing the blockchain, you're giving people peace of mind and security. But it's hard when people say, what do you mean blockchain weed? How do I smoke in the metaverse? No, it's nothing to do with that. It's just this, it's a combination of tech. It's just tidying everything up.

30:54Yeah, but it's like back in the day, it's like trying to tell people, you know, don't go to the video store. You know, you can buy, you can rent on Amazon and stuff. It wasn't a thing. Or DHL, what do you mean, not Royal Mail? Yeah. It's a new thing. And when you're ahead of the curve, it's trying to differ. I've had to go through a lot of shit, especially with Dr. Green, because a lot of people, you know, they want to blast you and blast you before you've done it. And you just have to keep focused and just, it's like when you're racing, you know, you'd never look back. You just got to keep looking for the finish line.

31:19Because if you look back, then you lose momentum. Like I've had so many people try and attack the business and this and that and whatever. Why do you think people would want to attack your business? Because they don't understand it and they don't like what people don't like. What people don't understand they don't like. And also a lot of the hate is coming from the businesses that haven't thought about doing this. Let me ask you a question. Go on. So where do you think we're going with this cryptocurrency? We're already 75 % digital. we're tapping with our phones for everything it's more than 75 so yeah so ultimately ultimately we're going digital yeah well this is digital weed buying so i'm just ahead of the curve and because they haven't thought about that they don't like it they hate it and it's like oh i don't deal with that blockchain stuff well i'm sorry bro but eventually in two years time when you want to sell your weed from your company you're going to have to you're going to you're going to be on the blockchain because you're going to be cbcs or digital credit or anything this government wants to implement in this particular time, you know?

32:14So just ahead of the curve, but, you know, you have to take a lot of hits and just keep it moving, you know? Do you think UK would ever get 100 % legalised cannabis? 100%, it's going to be everywhere. Look, from when Germany, from when Germany, the most strict regulators on the planet, from when they decided to legalise recreational cannabis, I mean, it's that, you know, that's everything. Is that, if the UK legalise it, is that the key for you to go, Ben, we're on? No, no, we're already there. Okay. Because we, listen, because we, because we are doing it in the medical marijuana boundaries. You have to have a medical marijuana card to make your purchases, which means that if you ever get stopped in the street with it, you can show your card and call.

32:58You can travel to another country as well that has the same medical marijuana card. With it in your bag? In your bag. You can show it to them, yeah. Is that right? Yes, listen, it's really, really cool. and that's why I'd fancy going to Thailand or one of those countries with that trying to explain that it's okay yeah it's going to be a danger point there right I mean listen yeah I mean it's yeah I wouldn't say Thailand but I mean I'd definitely say America or Germany or other places or Holland you know you could do it I mean I wouldn't start going to them you know the third world countries with that stuff because you know I mean it's it's all back and central isn't it you know yeah but yeah I think it's I think it's going to be the new way it's going to be the new way that people do it But ultimately, it could really mess with drug dealers' businesses as well eventually.

33:43Or they have to get involved. Or they get involved. Or they get involved. Or they get involved. And they start doing, they start building the clients up. I mean, I'm not going to say I know people that do it, but maybe I do. And I tell them to keep both going. Get yourself legal as well. Because if the change happens, you don't want to be left in the slow lane. If I come on board, and you're like, Dodge, come on board, we go 50-50. Am I sitting at my client list? Yeah, so you do all of your – so we give you the system for your digital key, your DAP. So you need your website and your Instagram.

34:12That obviously pushes the traffic to your website. And then ultimately when you press that, it connects you to our back-end system, our DAP system. And then you hold the stock. Yeah, we hold the stock. We pay your orders. We KYC. We do absolutely everything. KYC? KYC, yeah. You need to KYC, yeah. Well, know your client. What's KYC? KYC is know your client. Know your client, okay. Yeah, so we have to make sure that you're eligible and all of that. everything to be completely above board. And then ultimately the delivery. But look, I was talking about it before we got sidetracked. I mean, the numbers are insane.

34:44And I'll tell you why. Give me an example of some of the numbers of this cannabis business. In Dr. Green alone, I'll give you this. So look, each client is eligible to take 30 grams a month. Yeah? And that's 10 pounds a gram, 300 quid, whatever. Let's say yearly 4 ,000 pounds. That's each customer. If you have this digital NFT and you, for example, have 10 clients, yeah? You take half the money. So 10 clients are going to give you 20 ,000 pounds a year, okay? 100 clients, 200 ,000 pounds a year. 1 ,000 clients, 2 million pounds a year. How difficult is it to get 1 ,000 clients up and running? How do I get involved in this?

35:21I'll get you one. I'll give you one, yeah. Mate, I'm liking the sound of it. We'll call it Dodge Weed. Dodgy Weed. Yeah, Dodge Weed, yeah. Dodge Weed by Dr. Green, yeah? No problems, yeah. That sounds like when you're talking on those sort of numbers and people who aren't in business. When you talk about these numbers, you go, well, 1 ,000 people was that or 500 people was that, 200 people was that, 1 ,000 people was that, the numbers start rolling. So listen to this. So let's work it on a few processes. This is what people didn't understand about my business module. I always remember we spoke about numbers.

35:49It's all numbers for me. So I've got 5 ,000 of these shops, yeah? So let's just say, for example, one digital keyholder, a Dr. Green digital keyholder does, has got 10 clients. That's 20 grand for me, yeah? And 20 grand for him. Times that by 5 ,000. Times it. Go ahead and calculate. I haven't got my phone. Someone worked on it. Times that by, times, what did we say? We've got 10 grand. Say we did 20 grand. 20 grand times 5 ,000. That's the minimum. 100 mil. 100 mil. Yeah. Okay, cool. So let's just talk about, and then let's do. Let's do 1 ,000. 1 ,000 people. Yes, let's do 1 ,000 people. So that's 2 mil.

36:25That's 2 mil times what? Times 5 ,000. You calculate it. It'll say some weird shit on it. Yeah. But the scalability of this is ridiculous. Scalability is incredible. And that's what it is. It's just numbers, numbers, numbers, numbers. What we need is if there was those 5 ,000 keys out there of people and you're like, they're on board, they're on board, what license do we have to have to be the front man of our white label? So you don't. Because actually what you're doing is you're not selling marijuana. All you're doing is uploading people, is activity on the blockchain. You're getting paid for activity on the blockchain.

36:58That's the simple version. you're putting the client up there you're taking him through the steps to be eligible to receive from us and that's your job done and that's where you get paid for, you've got no cannabis a licence, no headache you're not bringing people to you, you're getting them on your book and this is what a lot of people don't get and this is what makes them think you haven't got the licences, you can't give people we're not giving them you the licence we're giving the opportunity to tell a friend to tell a friend and making sure that you financially benefit from that, you know and how long will it be until the UK can sign that off Oh, no, no, it's done already.

37:30So if I come on board or I know somebody who will come on board, it's all you just love. I would say by February 2026, this will be absolutely huge and massive. Every man, gran, dog will be pushing that dog to Green Boyd and have it delivered. Because, look, even as a weed smoker when I was younger, you know, you're calling your friend. Yeah, mate, it'll be five minutes. Five minutes is two hours, blah, blah, blah. He's always, I've got the same thing. He's always shorting you, blah, blah. This is just simple. This is a push of a button. and depending on your catchment area, it could be with you in anywhere from 20 minutes to maximum two hours, you know?

38:03And then you've got maybe 50, 60 different strains to choose from. You know, I don't feel like a purple haze today. I feel like a blueberry, you know. It's all there, all different options, you know? And the celebrity involved as well, so we'll do some celebrity weeds. We're very advanced in what we do in the weed game. So some of the strains and the stuff that we do and how we, it's not just how we grow it, it's how we transform it and dry it as well. I mean, we're probably one of the only companies as well that nitrogen packages, which means that your weed's curing as you're leaving it in the package and it could have a shelf life of up to 18 months.

38:41Whereas in any other companies, it's like three months, that's it. And the weed's gone. So, you know, yeah. Well, it sounds unbelievable. Listen, this is good. I'm seeing the numbers, I can visualize it. I'm just thinking once they get signed off by the UK. So if you're a weed smoker, you've got to get a sign off by a doctor for you to order. Yeah, you have to go. So if I've got my own account and I get someone to sign off, I said, mate, you need to get a sign off your doctor before you can come onto my account. No, so I'm going to tell you what happens. So once you go to Dr. Green, you can go to a doctor.

39:15You can have a Zoom call with the doctor and have your card there and then. Okay. Because we're plugged in anyway to the NHS system. Yeah. So the difference between us and other companies, and this is how I categorically would tell you that Dr. Green is going to be the best medical marijuana company, is because all of our team is in-house. We don't charge you for subscription, prescription, doctors or anything. Just to be able to receive medical marijuana a year in England will cost you£2 ,000. So you have to pay two G's up front? You'll have to pay that. Prescriptions, subscriptions and doctors and stuff.

39:48Do you get any weed with that or is that too... No, that's just two grand. No, it's not up front. It's staggered, but it's two grand. It'll cost you a year. And who does that two Gs go to? That will go to your medical marijuana company. But we're not retailers. We're not retailers. We're wholesales. We don't have to make that money. And what we do is we implement it in the price bracket so you don't actually pay that. Every single company in the UK at the minute is charging you£10 to£12. We charge you£10, which is the same to the average, the low price, but better quality. and you don't have to pay the£2 ,000 a year to do all of that.

40:21It's incorporated in the Dr. Green system. So ultimately, we're coming into the market and saving you half the money it would if you wanted to dip your feet in the medical marijuana waters, you know, to speak, you know, and get the medication and get on your road to, you know, to happiness. You've probably done your homework, haven't you? Look, look, it's what I do, you know. I take on things that people say you can't do. You are right now, isn't it, to go by? So who's the competition for you? Who do you look at and go, there is competition? Is that how I'm setting myself up? And I don't mean to be disrespectful to anyone in the business, you know, MassMedica and them companies, but no competition.

40:58Is that because you're working with the blockchain with it? That's because, yeah, and because we're ahead of the curve. Ultimately, ultimately what's going to happen is they're going to have to come to use our system to be able to do it because everything is going CBCs. This is why you've got the digital ID. Look, this is not a coincidence what's happening after COVID. I don't want to deep dive and go down rabbit holes with you because, yeah, your podcast will be taken down. But I just believe that everything's happening and we're going into it. Let's say we're going into a digital tech era. Everything is digital tech, retinol scale.

41:30Look, I always say to people, if you want to know what's going to happen tomorrow, look at China yesterday. 100%. Today. And already you see what's going on there. The social ranking systems, your jaywalk across the road. Using a thumb to buy everything. Listen, you know, we're going that way. So you've got two options in these scenarios, you know, is to work. I don't like it, by the way. No, I don't like it. And I don't like it because ultimately... They've got full control over you. Ultimately, it's freedom. Please don't start me off on this one. We'll be here for five hours and I'll be very unlike...

42:07I work with a lot of the governments. I'll be a very unlike man. But no, I don't agree with it. I don't agree with these people at the minute They're trying to capitalize and make money on crypto because what they don't realize is it's almost like they're selling their soul to the devil because in exchange for them being financially wealthy now, everyone's freedom is going to suffer. I do believe, and this is the last piece I'm going to say on this, I do believe that they're going to tell you how to, where to eat, how to eat, where to travel, everything. and there'll be a carbon footprint on the whole thing.

42:39And I think it's just control. But then when you look at the world and you see everything that's going on, you've got rappers with pink hair and tattoos on the face driving, luminous green Rolls Royces. I mean, something has to change, but this is dramatic, you know? And if you look at the World Health Organization and Economic Forum, I was with a few of these big, you know, summits. And what they say is that you will have nothing and be happy. Yeah. What does that mean? Yeah. They've got control. Yeah. Full control. Yeah. I mean, 2030, land is going to be illegal. Farmland's going to be illegal to own.

43:14That's why there's kick-ups as uproars. In Vietnam, was it Vietnam? Yeah, in Vietnam, they closed 80 million bank accounts because people refused to give digital references. In Nepal, they killed the president's wife. I mean, there's a lot of stuff going on at the minute. You just have to protect your mental health, really. You know, you've got to be kind of semi-ignorant to it. but awoke at the same time. But it's behind in the scenes, isn't it? Yeah, and you've got to navigate yourself through it really carefully, because you don't want to help it, but also you don't want to get left behind.

43:49It's a hard one. It's hard, but the unemployment rate in England is flying up like that. So if you're middle class... The UK's in real big trouble. The UK's in serious trouble. You think you're middle class, you've got to... There is no middle class. The middle class is blending in with the poor right now, and then they've got control of you. The middle class was wiped out by COVID. There was an exchange of money, finances, $14 trillion exchange during COVID. There is no middle class. The small businesses have suffered. They're gone. There is no Royal Mail no more. It's DHL. It's FedEx. It's the big companies that have come in.

44:21They're controlling everything now. I mean, it's very, very sad. It will never affect the poor people. Because you're poor, you're poor, you live inside your means and stuff. The wealth you're going to get, as they always say, the rich gets richer, the poor get poorer. But this is the biggest I've seen in my adulthood. Yeah. Now what's going on? It's like they don't even want to be careful anymore. It's like in plain sight, isn't it? Yes. It's like we don't care anymore. What did that guy say the other day, that book that's running in the UK at the minute? Starmer. Yeah, he said... What a plumber.

44:52What did he say? He said, it's free, but it's mandatory. It's free, but it's mandatory. And now he's having to, you know, go back on it. That reminds me of something else that was free and mandatory. What was that? that was the vaccine that nobody needed. Nobody needed, yeah. Well, I mean, listen, I'm not a mathematician when it comes to that kind of stuff, but listen to this, yeah? Let's just talk about the bullshit narrative that feeds you with, yeah? If it's one person, one person can give, can contract this through COVID, through that lab. I mean, first it was eating bats' dicks and all that stuff, whatever it was.

45:26Where were them videos of people dying in the street like something out of Resident Evil? Yeah, let's just talk about what they say. One person caught it and he gave it half the world. So how many people did it take to go again? Just one. So what was the point in the vaccination of this and that? It's all planned. The whole thing's planned. Listen, I'd be more concerned about that vaccine. I'd be more concerned why they felt that during an epidemic and a pandemic, why they felt it necessary to absolutely suffocate the world with these 5G masks. You know? That's why I'd be more wanting to talk about.

46:02I don't know what the vaccine was for, some spike proteins, maybe something to go with this new digital ear or something in there. I don't know. Well, if this digital ID comes in and there's a universal credit for everyone, they're talking about everyone's just going to stay in their house and they're only like 15 minutes from where they're in the house. Well, it's the CBC. I mean, you know it's already in flow. So one of the things that people don't – so look, the point being is, unfortunately in the world, the majority of the people don't have a lot. So they have no fear of loss. You know, it was like with England, with the Brexit.

46:35Oh, let's get out. Let's get out. Why? Because you don't go on holiday anyway. But ultimately, now, you have Brexit, yeah? If you do, you have to wait in them one-hour-long queues in the international bit and these bits and pieces. Because this is what I mean. But people didn't understand. No, they didn't understand the ratifications of it. And then as we will. In 2016, Max, they didn't understand. They just were like, we're proud and British and patriotic. Yeah, we want our country. people didn't understand the ramifications of what it is to not be in the eu they don't and listen look but no one knows listen do you know something i admire it in some way because it's like some super crazy neuralistic programming it's programming it's mc it's mind control from your phone to everything to all of this crap that you see but i mean it's here and the worst thing about cbc's is everyone will have cbc's yeah and if you don't use them at the end of the month they'll wipe them so they'll never give you a chance to have any of this sovereign wealth again you know and if you know and i think one of the biggest things that affected me after covid was my empathy you know because i went into self-preservation mode you know fight or flight so i didn't really care who was you know what was happening what was happening with the rest of the world and that's the thing is we're desensitized now to lots of stuff i mean i'm not going to start I'm going to be very political correct in just the things that have been happening at the minute the children that be murdered and these things it's like we're desensitized to it's not this is the new normal.

48:01This is terrible. I mean, I, you know, after look, you know, in the last few years, I've lost every male fan member in my family to speak. I have a little brother Benji and stuff. And Benji's 2526. He's, he's my father's son with another lady. And then I have my mother had two children before I was born. and Oliver and Natalie, I don't look at them any different. Is your mum still with us? My mum is still here, yeah, she's lovely. We have a good relationship now. We didn't speak for two years after the Toby thing because it was painful for both of us. So we left each other alone. Why did you and your mum not speak?

48:38I don't know, I don't know. I couldn't tell you, I just... Did you go into your own world of... I went into just standby mode. I didn't want to be too happy, too angry. I just did standby mode. I mean, I was imploding, you know. And you were in Dubai at the time? No, I was in Mallorca when it happened. I went on holiday there with my brother. Yeah, I was living in Dubai. I went to Mallorca and I stayed there for months fighting with them. But the guard is civil were threatening me and my life and everything at that time. Yeah, I said, you better get off. You better shut your mouth, mate. I'm an example of you being aggy out there.

49:15You've just lost your brother. Yeah. Well, basically. Angry. Basically. Every emotion flipping around. Basically saying you're murderers. You know what I mean? You're murderers. Like I said to you before, they didn't want to kill him, but they did. Like, you know, apologize, this, that. The nightclub there, this boomerangs, nobody ever, they've called it Soho now. Nobody should ever go to that club. They murdered one of us in that club. They should never go to that club. They are in Magaluf, never. Never give people the money. Because I'll tell you something, the next day they opened as normal.

49:48They didn't apologize or anything like that. You know, just things like, you know, it was a silly situation when it got a hand, but just show some empathy, some fucking remorse, you know? I listen. How long did you stay in Mallorca for after the incident? I don't know, a few months and stuff. My family dragged me out of there. I think something was going to happen to me if I didn't get out of there. I'd be straight, I mean, you know. Was there any times when you thought you could lose your life being out in Mallorca? Yeah, listen, they were outside the house filming. You know, I thought a minimum they're going to try and plan.

50:19Who? The Guardi Civil War, yeah. Filming you? Yeah, filming me. I caught them in the bushes, chased them out of my security and stuff. I thought, minimum, they're going to try and plant a gun or something in the house and then bust through the doors and stuff like that. Yeah, it was getting bad. As soon as we finish, I'm going to show you and you're going to be like, wow. Yeah, you are. Like I said, we had a whole campaign about it, my mum, and that's when I just, you know. Was your mum worried for you? Yeah. And were you at a point where you're like, mum, leave me, I'm going to go and find out this answer, I'm going to pretend...

50:52Well, at the beginning, everyone thought that what they were saying was true, like, you know, Toby, this had happened to Toby, but I was like, no, some things don't match up, and then they started getting the videos through, and the security in this club were holding his down, trying to break his toes, and doing all sorts, and robbing him, and holding him down, and he's trying to get off, and they handcuffed him in the club, that's illegal, yeah? So my brother came out the nightclub handcuffed, handcuffed, given to the Guardia Civil, which should have been his saviour. They threw him in his face with handcuffs on, then handcuffed his feet and then sat on him.

51:26And there was witnesses that said, I can't breathe, I can't breathe. Nothing, you know. Don't tell me you can't speak English, you know. It's their job. Was your son with him? My son was with him, but he put him in a taxi and left early. His girlfriend at the time was with him, yeah. Bloody hell, mate. Yeah, mate, it was. How did your mum deal with it then? She did. Was she in Nottingham? No, she was in, I think at the time, in Burton on Trench. No, but she was, I mean, she's 70 plus now. I mean, she lost her baby, you know. Of course. As much as I was hurting. I don't know, for some reason, we just had to give each other a bit of time.

52:02She reminded me of him and I reminded her of Toby and she felt guilty for even loving me because, you know, it was... Yeah, yeah, yeah. I'm sure. I mean, you know, listen, we're good now. We're good now. And that's, it's not where you start, it's where you finish, you know? Yeah, absolutely. And, you know, I think sometimes, look, in life, if you're happy where you are, you have to forgive and forget everything that happened to you to get you to this position in life, you know? And I think it's very important because a lot of people carry, you know, like the Dalai Lama said, it's like drinking poison and expecting the other person to die, you know, when you're carrying these heavy rocks, you know, it's this trauma in your body, you know?

52:40Do you feel, have you done any work on yourself regarding trying to let this pain, it'll always be with you. You mentioned earlier about having a broken heart, but have you had anything, have you dealt with it and tried to let that pain go as much as you can? So I was diagnosed with ADHD and OCD at later years of my life. How old were you when you felt like that?

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54:1037 37 i mean i always know i was a naughty kid i'll tell you a little funny story my dad you know used to have the parents evenings yeah and everyone had to go to the parents evenings and you had to sit where you where you where your son was sitting or where your daughter was sitting in the school son because it was all all boys private school sorry uh my dad like six foot four big guy debonair guy he had to sit facing the wall that was my desk facing the wall yeah I was just a naughty kid. And I was really naughty. Disruptive or happy disruptive? No, I was disruptive. I was naughty. I was naughty.

54:40I was expelled when I was 13. I never went to school since the age of 13. I was expelled. Never went back to school. I've had a fight with this guy. We ended up in front of the teacher's office. He stopped. I just couldn't be. I chased him for so long. I just wanted to get him anyway. So, yeah, I got expelled in that. And no other school wanted to touch me after that. I just didn't. And my dad said to me, like, look, you know, do you want to go to school? And I was like, no, not really. He's like, okay, we'll just learn the business. Just learn the, yeah. So we're going into Dr. Greens now then.

55:07So the idea's coming about. Hopefully we get the green light. Yeah. What's your ultimate goal with this? How long are you going to give it to you? You want to go, do you know what? I want to package this up and sell it out. No, I don't. Listen, you know, you only want to sell the business. Let's be honest. If a business is earning you good money, yeah, you keep it. You only want to sell a business that's like, you feel like you've maxed out in the business and somebody else can come in and do more or it's got some untapped whatever or you want to list it. No, I don't know with Dr. Green. I mean, look, ultimately I want it to run itself, but I want to keep it there for all of the people to be able to earn some good money from it.

55:44I think they deserve it. We've had some people that came in with us from the beginning and they deserve to earn some good money. And listen, money's going to get a lot harder to earn. So, you know, we all need a side hustle, you know, nowadays, you know. How many full-time staff have you got working on this? In Dr. Green, 40, around 40. and then we've got teams of like marketing people that we use and then like a dev team in india for all of the all of the techies tech techie stuff yeah i can't stand any of that but yeah like i can barely use my phone yeah who is so are you the ceo of the company i'm the ceo of the company correct have you got any other are you 100 shareholder have you split shares no i've no i've got i've got some partners probably silent partners and um ricardo a guy that's the c cto you know it's kind of it was his technological baby my other side of it but look we managed to build a brand I mean there's not a person in England that there's no Dr.

56:36Green is that's what I do I build brands and I do brand awareness everything I touch I make sure that you know about it you know in one way or another whether you know it's old school web 2 web 3 stuff I'm very versed in that stuff you know and I know how I look at things and how they need to make you feel and look and and and very very strong on brand alignment and keeping in the the brand guidelines you know because i think that's very your brand is very it has to be very on point yeah yeah correct yeah yeah what's the ultimate goal like i said to you just for loads of people to earn good money off it and it to be a bit of a cash cow really you know and ultimately to help you know legalize marijuana in in general and let me tell you something a lot of people don't know You know, you have a cannabinoid system in your body.

57:22So right now you're producing cannabis, THC, CBD, your body produces it. I'm not really too sure why you have a system. I think it might because years and thousands of years ago, hemp was a big thing. We used to build houses, clothes, everything from hemp, you know. You know, we changed this green strategy into this paracemol era like 60 years ago. And we're going back green again, aren't we, you know. the best way to take any form of protein medicine or anything is with a cannabis derivative why because you've got a cannabis cannabinoid system it doesn't have to go through your liver you don't need as much as a strong compound because the reason that they give you a thousand milligrams of antibiotic because you're probably only going to get about a hundred milligrams of it or whatever yeah because of that so because we've got a cannabinoid system everything it's like an intravenous strip anything you use cannabis with go straight into the system so ultimately i think cannabis can be used with a lot of things from protein even the sports division amino acids all that kind of stuff everything um it's some medicines and stuff you know just in in general it's just listen it's it's a very healthy thing you know if you're a religious person haven't mentioned six seven times in the bible you know um i want to go it's a great anti-inflammatory yeah you know it's a good it's a good painkiller but look i can't sit here and be the advocate for this smoking, for smoking.

58:43Look, I'm not going to sit here and say that I think that marijuana is good for people's mental health. But then wine, red wine could not be. Some people are very nasty when they drink this. If it's for you, if it's for you and it helps you. If you think alcohol, when you look at it, the amount of trouble comes from alcohol. You thought it would be illegal, right? Listen, what would you prefer? Me with an axe in my hand that's done two bottles of Grey Goose. Yeah, yeah, yeah. Or me with an axe in my hand that's just had two joints. Yeah. Well, you know. Yeah. But I'm not saying it's good for you, but if people are going to go on that journey, then what our job is to do is to make it clean, legal, safe, and all the parameters.

59:21I mean, look, with Dr. Green as well, just imagine how many little kids have been trying to sell weed and that have been caught and have a black point against their record moving forward, you know? Do you reckon any of the dealers around the country go, this is an easy way for me to earn money? They're probably saying I don't like Max. Yeah. But yeah. Because they could jump on it, couldn't they? listen they could jump on it and start filtering the business through it um yeah i mean you know look i spoke to some companies i'm not going to mention their name but i spoke to some companies in the uk that uh you know they're in the cannabis game and they just sell they did it's weird because there's like they've got instagrams that sell cannabis but the the no licenses and i've like tried to say to them look we know i can legalize you i can get it no we're not we're not interested we're not this we're not that and then the other day i seen i seen them with a i'm uh i'm going to say the name dank of england medical dank of england i sat down with these guys and tried to convince them to go into the medical game they didn't and then all of a sudden they're doing their own but listen even that is good for me because it's showing people a way to do it even though that they didn't want to do it with me or they didn't you know it means that i made some impact on them and they realize that they've got a better business opportunity to go legal you know i want to visualize the warehouses that you're growing the weed in where is the weed being grown Where's the warehouse?

1:00:36How much protection does it need? They're all in Portugal. So everything's in Portugal? What sort of sizes are we talking about? I mean, some of them are maybe like 100 ,000 square metres. I think our largest one. Then we have smaller ones. But one of the things I'm most proud about is our R &D facility, which I'll show you some videos afterwards. It's just like its fingerprint. It's the future development of it and what we do and where we're going to take cannabis and what we're doing, which is really, really interesting. So what are the Portuguese government saying? It's absolutely fine. off you go oh no no no it's it's legal there so they're they're all they're farming yeah and and and look under the right conditions and in the right environments it's a good business and it's a very good product you know but the right environment you know that's that's again and and going back over where i said like i'm not an advocate for people smoking weed because anyone with any form of mental health issues any kind of drink all of these things it's not good for them you know if if you find your feet with it and it works well for you then we can just give you the best possible how long would it take for like the like the uh for a plant go do you know what now we're ready now we're ready to unpick the plant and get all the it's a two months and how do you want two months turn around correct hydroponics yeah okay and how much is all that how much uh do you spend on hydroponics for like um the biggest space that you've got to say right there's the air conditioning units that you need in there i know this is i know it's it's super techy it's nice techy it's not that easy i'm not going to give you the blueprint on on on on here to do it because i've got competitors but okay no it is look the largest cost you is electricity you know um a lot of people contact me all the time say i've got a piece of land in africa and a license that's that that game's over yeah okay um that that game's over everything has to be grown in a controlled environment yeah when you're ready listen yeah yeah i'd like i'd love to show you around yeah yeah yeah i'll show you a little video afterwards as well so a few things and then And then for you, how long have you been out in Dubai for?

1:02:29Full time? Okay, I'm glad you said full time. Last 12 years since Cyprus, I was living in Cyprus and I lost my money in the banks. I was banking with this Bank of Cyprus and Likey Bank and I had my money in there getting 7 % a year. That's over like 35 million euros there. I lost everything. I got 100 ,000 per account given back to me. You're joking me. Mate, so you had 35 million in the count, 100 Gs back on each other. Yeah, do you want to hear a little story about that? 100%. So I'll tell you two stories. Have you clawed any of the money back apart from the small? Zero, zero. So they had a debt to the European Union.

1:03:0835 million. 35 million euro, yeah, liquidity. That's, I mean, that's a big chunk of change, yeah. I mean, in this crypto world now, it's a day trading or whatever. So that happened. And I found out. I said, look, something doesn't work. Because at one point they said, we're going to take 5 % from everyone's account. And I said, but why would they take 5 % from everyone's account when the European Union ensures every account up to 100 ,000? It doesn't make sense. I said, I'm missing something here. Next day they said, no, we're going to take everything over 100 ,000 and everyone's account. Go online, read it.

1:03:47It was bizarre. I was gobsmacked. because when you put your money in the bank, it doesn't belong to you. Yeah, that's right. And they don't have to leave. Listen, they collapse, you collapse. End of story. You get hit. They get hit. You get hit in the mouth. You're forgotten about it. End of story. You can't say nothing. The documents you sign, all them documents you sign when you're giving your money to the bank, read, read, read them. Because in England, it's 87 grand per bank. So 100 ,000. So I walked in the bank going to collect it. I started there and I'm looking and I do this thing when I get angry.

1:04:17I start laughing. You know, I start getting giggly and that. It's like a bit schizophrenia or something, you know what I mean? A little switchy, a little chucky side of me. So I'm in there and there's an old guy and he's got like this plaster on his, you know, he's just had like obviously the throat cancer. And he just sold his house and it wasn't his, he just opened that account to receive the money. So he's like, oh, you're laughing at me. You're from Cyprus. I said, I'm not from Cyprus. Nobody's laughing at you. You've got it right in my face. He said, I've lost everything. I said, brother, I said, I'm not telling you how much I've lost, but I said, get out of my face.

1:04:48I understand. I'm not laughing. this my nervous side went in to see the bank manager he tried to give us two bankers drafts said i'm not taking your bankers draft i want cash yeah you've just taken my cash i want cash gave me 200 000 and uh and at the time that was all the money we had some properties we had some that was all our money 2013 yeah so he gave me the bank put it in this put it in like these like literally carrier bags and i walked out and i looked at the guy and i and that was all the money i had and i looked and they went here and i just gave him the 200 000 the old fella yeah didn't even look back didn't they put it in the local papers i didn't look back or anything because you know for me it was nothing and then uh how i got over i tell you how it is a bit of a story my family like here my friends so um i just lent my dad 500 600 000 euros to um to buy a piece of land in romania next to his house because he was building this big fucking muse house in romania his wife was Romanian I said look dad I'm going to have to have that money back I had a few little hiccups okay son whatever send it back and then I said to well I'd say my wife at the time because I'm a wife we weren't married but we were with her for 20 odd years so no we're separated but so I said to her give me a banker's check I said I've got an idea because I mean I was two months in the house I wouldn't leave the house I was pissed off because I thought everyone was talking about me that's the guy that lost all his money that you know and i was that was getting me more than losing the money you know yeah yeah and then you get these people saying oh i knew it was going to happen i took my money out no you didn't shut up idiot like everyone got done some people hung themselves over it yeah it was a it was the thing that's why i'm a bit funny about this thing where people saying oh come back to cyprus we'll give you a passport the place to be do you not remember you took everyone's money 10 years ago you forgot about that.

1:06:41Was there a reason for that? I don't know what the reason was. The government had, there were government banks and the government had a debt with the European Union. So they just wiped their banks. Because the private companies who are trying to say to the private public, you know, the private companies, so they got a debt, you've got a debt. I mean, they had 2 ,000 branches. We're not talking about a small bank. They had ones in Moscow, Leike Bank, okay likey bank and bank of cyprus anyway so i took the banker's uh check and i said to that said to the wife at the time i said look i've got a plan i've got i've got it sus she's like okay max okay so i came back i went somewhere i came back and i bought a brand spanking new rolls-royce phantom convertible and she said what max what you're doing we haven't that's all about money i said this is the plan drove around cyprus for two days making sure that everyone saw me they said they'd lost his money just lost his money but he's just bought a brand new phantom convertible And, you know, that was enough I needed just to go back to work then.

1:07:41Yeah. I just needed that little, go back to work and start rebuilding it. And then I ended up, I mean, a few years later in Dubai, I was worth 150 million euro, you know. Doing what? How did you jump from nothing to ton 50? Because at the time I was doing a very lucrative business with my construction business, yeah. And, you know, it was commercial properties, building, buying, selling, a lot of distressed stuff. So I just amped it because I thought, no, I don't want my money that I had back. I want more and more, yeah. so by the time I ended up coming here I had 150 million liquid which years ago that's probably like a billion euros now I mean that's you know have you right and um and then when I was here I met this like this local is part of the royal family and um and he had a 50 million dollar camel so I didn't feel so rich anymore so I was like no no I need to get back to Europe get back to work again I thought I came over I thought I was you know that is like that 1980s movie when you when and you've done it, and you've got the house and the beach and the Labrador and the nice-looking wife and the sailing boat.

1:08:42You know, we don't get them happy endings anyway. I thought I was happy ending was here in Dubai until I met the guy with the 50 million quid camel, and I was like, nah, back to work, mate. What year did you move here full-time? I'm not very good with dates and stuff like that. Pre-pandemic, 2018? Oh, yeah, yeah, yeah. So I lost the money 2013. I probably asked Cyprus about a year or two later. It's 2015. Okay. And what do you love about Dubai? Why? Safety and everything, you know. Safety is unreal. Networking. No street bar. Networking is phenomenal. Listen, you're always going to get the people that say, oh, it's dead, you know, this, it's artificial, it's this, it's that.

1:09:18I mean, no, there isn't. There's the sea, there's sun, there's a lot of sand, you know what I mean? But, I mean, how can you say it's all things when you live in a city? I mean, ultimately, the UK was just a big forest, like Sherwood Forest, Robin Hoodland, yeah? You know, and then they cut all of that out and built a city. It's the same kind of thing they've done here, just a little bit different. But they've done it unbelievably well. Oh, listen. I can't tell you. They've created a metropolis for the wealthy. Or a metropolis for people who have got an entrepreneurial mind and spirit to go, come there, you're going to network, you're going to meet people, people are going to open doors for you.

1:09:50It's super safe. People, girls running around at midnight on their phones. I'm on my phone. If I go to London like this, left, right, now I can WhatsApp as I'm walking. Look, listen, safety's paramount in any world. you know i mean this is super safe so i've done it so i've got to be honest with you as much as i live here if i couldn't leave i wouldn't want to live here i've got to have some time out okay i do a lot of asia do a lot of europe yeah um and i have tried to move away because you know there's something like everywhere there's some things that you don't like and and as a normal human being we always hyper focus on this stuff that we don't like don't we not the stuff we have we're not very humble as people so here i do a little app and i get a physio around in two minutes or i get a drip if i'm not feeling very well like within an hour at the door when i moved to europe i'm not going to mention their names because i love the place but when i went to europe i'm like speaking to lady i've got really bad shoulder she's like how about next thursday 3 p.m like it's just too convenient here and once you're into that quick fast dopamine convenience kind of lifestyle i'm to buy is the one for you especially with like i said adhd these things it's it's really good for us you know when we have that change of mind what's the most extravagant thing you've ever bought i've got things like listen i mean we could talk about watches we can talk about cars i mean we know we all know how much we've spent on them you know how much have you how much have you spent on cars do you think oh my lifetime oh listen listen i i had i had i'll show you again once we get off I had a Ferrari, I've had a Ferrari 458s with number plates, Max 1, and I had Richard Mills 20 years ago before people even knew what they were.

1:11:29I mean, I can't even go there. It's beneath me now, just talking about cars and stuff. Things that I bought, I mean, wine, I've spent a lot of money on wine, spent maybe 10 million euro on wine, I collect wine. I've got like, I'm a big, listen, I'm a big fan of Michael Jackson and music. I've got a Michael Jackson jacket. can't even put a value on it got jimmy hendrix guitar his own guitar sign like just things like that you know i'm i'm very i've been i'm in that hook of the fashion i like to be fashionable i spent a lot of money on clothes i think the guy from louverton the other day was saying that like one of my accounts is like nearly three million euros just an lv you know before you guys think you're rich three million in lv i mean i listen i mean if you want to go there like be that guy i I can tell you, I mean, I've got jackets worth more than people's houses.

1:12:21But it's not about that. I told you, it's about success. How do you feel when you're a lad come from nothing and you've got all this money? I wish I'd have stopped at a certain part. Yeah. Because, you know, I mean, I bought a new Rolls Royce Spectra black badge the other day. It's their way. Just something like that? I don't know, maybe half a million quid. I haven't even picked it up. Yeah? Because it did not mean that to you? I want to go back. It's just because, listen, because it's not special anymore. You've been there, had it, you've done that, got the T-shirt, you know? I want to go back to that time where, you know, you're saving up for a pair of trainers and then you got them and it was.

1:12:58That's the best time. Yeah, they're the best time. You've got to be really careful of where you go and how quick you grow, you know? Yeah. And try and, listen, you know, you've got to try and enjoy the journey as well as arriving at the destination. Have you ever got the fear of losing all your money? I've been there, done it. I'm saying you've lost your money. No. now no fear no fear because listen you know i've said this a few times i had that guy you know the guy that stops you hey what you do for a living in the car thing i've had it's like tens of millions of views on tiktok on that particular one on me and i'm like look if you if you can make 10 quid risk it to make 20 quid because you know you can always make 10 quid again i feel like i'm at that time in my life like i got the hacker making money like you could take send me to azbekistan and stripped me naked and I'd come back in a month driving a 7 Series BM.

1:13:46You know what I mean? It's just it. It's in the blood. It's in the blood. Listen, some people will understand this and some people won't. You're either meant to have money or you're not. Yeah, it's either for yours or not. Some people, it's just not for them. How would you explain Max's lifestyle out in Dubai? Well, this is the funny thing. The Max, that boy you hate on Instagram, Max, that people see. I mean, I just put the nice stuff up. I try and motivate people. you know i try and keep it a bit vanilla i'm not i'm not just uh what do you call it um an influencer you know i'm just a guy that posts his bits and pieces hopefully gives people a bit of inspiration to get out there and do himself you know um but they probably think that i'm like on a yacht with 50 birds you know naked drinking you know what i mean blah blah blah no rolls-royce vandenweight and to throw them all in the back to take them back to me no i i'm six children six children and a grandson i'm 45 years old i go to the gym i go out with my friends for a dinner on the weekend well yeah that's right yeah just look i've got to keep an eye on the children now especially having two daughters so i've got 21 years difference in between my eldest and my youngest daughter but now i've got the two young daughters one two women two different women No comment.

1:15:02So I got ripped in the Daily Mail about that. Did you ever see the Sunday Times? I was in eight pages of the Sunday Times, yeah? And the only thing people hyper-focused on was the amount of baby mothers. It's not more than four. Yeah, okay. All right. So. Are you generous? Oh, listen. You seem like you're generous. Everything. I've given everything I've left myself with nothing you know people always have this thing you know oh I had such a bad time and I had such a heartbreak and I was hit by a child by this and all and this is why I'm this person no I had all of that times a hundred and that's why I'm so considerate to other people so I don't believe in that blaming their past for why they're such a twat today you know I don't believe in that 100 % Yeah, and that's what you have to do, yeah.

1:15:57And properly accountable as well. Yeah, yeah, yeah, yeah, yeah. I don't believe in that. Look, I prefer to give to them to receive, and I don't... There's a big thing in this world at the minute. I think men need to be given a little bit of slack, you know? Okay, men just get up, then they do it again, and they're paying, and they're not allowed to tell anyone, because if they do tell their women how they feel, then it just gets thrown back in the face in an argument. I think it's a hard life to be a man at the minute, you know, and especially a man with troubles and stuff. And I think that, you know, if I can do anything moving forward as well, I'd like to be there for men, you know, and the trials and tribulations of a man and, you know, whatever.

1:16:39I feel that women teach their daughters what to expect from a man but not what to give that man in receivership of what they want, you know. I think that's the biggest problem at the minute and I've had to change a lot of things in myself as well having two young daughters because I need to set an example of the man that they need to look for, you know? Good for you, man. And that's where we're going with it. So what faces come here will come and see you when you're in Dubai? Do you know that people like time of the year? Oh, I was having lunch with Central Sea the other day. My little brother, absolutely love him, so proud of him, Connor Benn, to your Rick Rosses when they come.

1:17:20to all like I look I've rubbed shoulders with the best of them and the worst of them you know yeah like you know I'm you know I yeah but to me to me I'm a normal person somebody said to me the other day and it was a bit of a funny one I listen I can be a bit cocky and I like to be sometimes especially if I don't like you know I'll be like I'll say things to get you you know I think just some souls are just not meant to be in the same company you know and I make sure that they don't come in my company again because I annoy them. This guy was like, oh, you know everybody. I said, no, I'm sorry, everyone knows me.

1:17:52You know, I was that guy 20 years ago when there were kids driving around in the nice cars with the nice women in the nice clothes, you know what I mean? So, no, actually, just because they know me. And that's something that I've been there for a long time, that Instagram, that boy you hate, putting it out there. I know you're going to feel a bit of hatred, but, you know, listen, as the 13-year-old kid, you know, came from absolutely nowhere, zero to hero and managed to do it never went to school didn't go to university wasn't educated you know what's your fucking excuse you know come on guys let's go you know why do you call your Instagram account the boy you like to hate no the boy you hate because I know that doing well doesn't sit well with people don't want to put themselves out there to do that you know I mean am I at that time in my life where I'd like to change it you know yeah but it's there now and that's it you know I mean it doesn't help you know especially you know especially like, you know, in relationships and stuff like that or whatever.

1:18:48But, you know, it is the thing, you know, I always say to people, don't hate me for the risk that you haven't taken, you know, and that's the kind of thing. It hates a big thing. Jealousy is a weakness. I've never been jealous. I think it's like an illness, you know. I always, let's focus on your own garden. Keep on, going back to what I said earlier, remember, run the race. Keep your eyes on the line. Don't get distracted. You know what I mean? Agreed. How do you explain Max in his 30s?

1:19:16listen I don't think men I don't think you know men men I'll be careful I end up sounding like Andrew Taya or something but I think um I think women get older men get more interesting you know I was I I would I didn't like me at 21 and I didn't like me at 30. Why? I don't know just out there a bit bit difficult to deal with you know a bit too fast for the normal human you know So as a 40-year-old man, more patient, more calm, more relaxed, you know? Are you wanting for anything right now? Inner peace. Yeah. How did you get inner peace? I don't know. I'm working that out myself, yeah. Look, I've changed.

1:19:56I'm a lot more healthier mentally and physically, you know. I find it very hard to do the good things like meditation and breath work and all these things because of the ADHD. You can't meditate sitting there with 20 people inside your head, you know what I mean, having a conversation about last night with somebody in your head. But just trying to do as much as I can, just trying to be like convalescent, trying to keep it moving, trying to do as much as I can just to be a nicer human. Just work on myself, just become a better version of myself. I want to become a better, I'm a good four-year-old, I want to become a better 50-year-old, and that's just keep working and just, you know, self-improvement and stuff, you know?

1:20:32Are you pals of Andrew Tate out here? I have common friends and stuff. We haven't crossed paths just yet, but I'm sure it's coming. He was interested in that villa I've just sold, so that could have been something where we could have crossed paths. He's very out there. I think the problem is he says a lot of things that do resonate with a lot of males, but he also says a few things that don't resonate with the females. So it's controversial. But, I mean, that's what makes him who he is. I don't dislike him. I don't know him so I've heard of him I mean he's got some basis of of truth in what he's saying he just goes it's just he's deliverant it's just how he delivers it you know he could be a little bit more chilled out but again you know but again that's what happens in time and age don't you you know Max are you happy?

1:21:30Happier I'm on the pursuit of happiness I think you know we all are you know I feel like I've been in I feel like I've been here before you know I feel like I'm an old soul and like I said I'm looking for a bit of inner peace you know I've been there done that done everything I've challenged myself pushed myself to things and then and then had the had the challenges the things that I couldn't help you know you know my father passing this year my brother passing this year the children's mum having cancer you know losing my money jumping but I've been listen I just want to try and find a better peace you certainly lived an eventful life mate listen I've lived a life that you know people haven't lived in 20 lifetimes you know I really haven't and that's one thing when I look back at my brother and I think he did things and he had a great life you know and even though it was short it was some people wouldn't have done that stuff that he did in in lifetimes so that just gives me a little bit of solace you know before we finish up here Max have you got any last words to say to your mum my mum well it's just making me get emotional but no I mean you know I understand I love her and it's not what's happened it's what how we can move forward you know and we can reconnect and you know and I can help her I can try and be a better son because my brother was a real good boy it's hard shoes to fill and I'm going to try my best to fill them for her you know that might be the goal mate possibly yeah fair play to you okay cool fair play man I've really, really enjoyed this.

1:23:05Same here. Same here. It took me a while to get, you know, people that are listening, it took me a while to get into it. It is, when you watch it and watch it back, you'll see the ADHD. I go from one thing to another, but I hope, you know, I hope I can be of some, you know, some service to somebody. You know, I can be a, you know, I can give somebody some form of motivation, you know, to get out there, do better for themselves, you know. Mate, I get it. You've lived a proper, eventful life. I've loved it from where you've gone to where you got to, the highs, lows, the craziness, the nuttiness.

1:23:36Well, it feels like now, from sitting here for an hour and a half, it feels like now that you're in a really good place. Like I said to you, it's a work in progress. It's a work in progress. Yeah, it's a work in progress. I feel like I'm where I should be. Max, you're a star, mate. Thank you very much indeed. Thank you for your honesty. Yep, come on. You're a gentleman. That's what we're here for. Come on. Good man. God bless you. If you'd like to see someone on the show, leave a comment below. And if you haven't already, do us a favor, share us a bit of love, press the subscribe button, and it allows us to grow the show even bigger and bigger each week.

1:24:13Nice one.

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