Podcast · 146 episodes
Emerging Brands Podcast, page 2
by Kelly Bennett · English
Welcome to Emerging Brands Podcast® with Kelly Bennett This is the podcast where you'll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You'll also hear from industry experts—brand builders, investors, and operators—who should absolutely be on your radar if you're growing a CPG brand today. Whether you're building something of your own or love supporting what's next, you're in the right place.
All episodes, page 2
Lottie's MeatsLottie’s Meats, a femme-forward pork sausage brand built by a sixth-generation Southern Illinois pork family, and its go-to-market strategy for breaking into a male-dominated sausage aisle.4 May 2026 · 29 min · 12 chapters
Furthermore VenturesElena Sparks explains FurtherMore Ventures, an early-stage investment firm backing women-founded health-focused brands, plus how she vets founders and what she looks for in pitches.4 May 2026 · 44 min · 19 chapters
Mudita EarthMudita Earth’s farm-to-face skincare brand for sensitive skin, its path from COVID-era kitchen formulations to retail distribution, and lessons on pricing, manufacturing readiness, and packaging…4 May 2026 · 27 min · 13 chapters
Yough!Yo! (frozen pizza) co-founders discuss how they built a frozen pizza brand using “two-ingredient dough” (Greek yogurt + self-rising flour), focusing on clean ingredients, standout macros, and scaling…27 Apr 2026 · 42 min · 15 chapters
Smood SweetsSmooth Sweets’ launch in Target and how they’re reinventing nostalgia candy using whole fruit (dates) with “better-for-you” positioning.27 Apr 2026 · 21 min · 9 chapters
Lundberg Family FarmsLundberg Family Farms’ legacy of organic and regenerative farming, brand strategy shift to Regenerative Organic Certified, and how they communicate it across a large rice/snack portfolio.27 Apr 2026 · 32 min · 14 chapters
Bowl & KettleBowl & Kettle’s founder explains how freeze-dried, elevated outdoor meals were created and scaled, including R&D, go-to-market, and manufacturing economics.20 Apr 2026 · 29 min · 13 chapters
MalaiMalai’s founder Pooja Bhavishi explains how Indian-spiced ice cream became mainstream, how she tested flavors early, and how the brand operates across scoop shops, CPG, catering, e-commerce, and a…20 Apr 2026 · 33 min · 12 chapters
Nurtured with NatureNurtured with Nature’s journey building frozen, better-for-you pancakes with real ingredients, starting from a one-SKU MVP and later scaling after becoming USDA Organic certified.20 Apr 2026 · 26 min · 9 chapters
Deep BrandsDeep Brands’ growth in frozen global flavors—why frozen is ripe for disruption, how Deep Indian Kitchen scaled, and how the new Thai brand Temtoa fits under the Deep Brands umbrella.13 Apr 2026 · 31 min · 15 chapters
BiologicaBiologica’s women’s supplement system for different hormonal life stages, built to replace complex “7 pills + powders” routines with one daily effervescent sachet.13 Apr 2026 · 33 min · 12 chapters
Bake Me HealthyBake Me Healthy’s founder story and how she built an allergy-friendly, sustainability-focused baking brand, then scaled from handmade mixes to ready-to-eat cookies.13 Apr 2026 · 28 min · 11 chapters
Nara OrganicsNara Organics’ launch in infant formula, why the category lags, and how the founder built a “no-compromise” product under heavy US regulation.6 Apr 2026 · 23 min · 13 chapters
YazaYaza’s origin and scaling story—finding a Mediterranean food gap in U.S. grocery, launching Labneh, then expanding into multiple SKUs and rebranding for shelf visibility and consumer trial.6 Apr 2026 · 31 min · 15 chapters
Blurr BureauBlurr Bureau explains how its brand strategy/branding “bureau” builds CPG and lifestyle brands, from pre-revenue “minimum viable brand” through full launches and rebrands.6 Apr 2026 · 34 min · 14 chapters
Just Call Me ShirleyJust Call Me Shirley’s origin and go-to-market for a modern, “adult” Shirley Temple/Dirty Shirley RTD line—NA plus vodka and tequila—using social virality, family-of-flavors strategy, and distributor…30 Mar 2026 · 29 min · 13 chapters
Beer GirlBeer Girl’s founding and go-to-market strategy—building a more “moderate” beer option for people who feel beer is too heavy/bloated, with a gluten-reduced, corn-based, low-ABV positioning and…30 Mar 2026 · 30 min · 10 chapters
Herman-ScheerHow Herman-Scheer (a branding agency) builds and rebrands CPG wellness brands, emphasizing pre-launch immersion, consumer insight, and “moats” beyond formulation; includes advice for early founders…30 Mar 2026 · 35 min · 11 chapters
Actual VeggiesActual Veggies’ origin and growth in better-for-you frozen foods, moving from veggie burgers to fries/tots and launching kids dino nuggets; retail and online grocery trends shaping freezer…23 Mar 2026 · 24 min · 11 chapters
Mamala OrganicsFounder Rebecca Smith explains Mamala Organics, a “supportive snack for moms” built for postpartum and broader women’s life stages.23 Mar 2026 · 32 min · 13 chapters
SmallsSmalls’ origin and growth in better-for-you cat food, plus how the founders expanded from subscription D2C into retail and broader “cat care” products.23 Mar 2026 · 26 min · 8 chapters
Expo West Recap: Part 3 - Trends & DiscoveriesIn the final episode of a three-part recap of Expo West 2026, Kelly Bennett and Danielle Calabrese discuss emerging trends, innovative products, and noteworthy brands observed at the event.16 Mar 2026 · 32 min · 16 chapters
Expo West Recap: Part 2 - Strategy on the FloorThe podcast uncovers the stories behind emerging consumer packaged goods (CPG) brands, delving into the founder journeys, market strategies, growth plans, and expert insights for those interested in…16 Mar 2026 · 21 min · 8 chapters
Expo West Recap: Part 1 - The Power of CommunityIn this high-energy episode, Kelly Bennett and co-host Danielle Calabrese recap the highlights from Natural Products Expo West 2026.16 Mar 2026 · 37 min · 21 chapters