Podcast · 146 episodes
Emerging Brands Podcast, page 4
by Kelly Bennett · English
Welcome to Emerging Brands Podcast® with Kelly Bennett This is the podcast where you'll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You'll also hear from industry experts—brand builders, investors, and operators—who should absolutely be on your radar if you're growing a CPG brand today. Whether you're building something of your own or love supporting what's next, you're in the right place.
All episodes, page 4
Many ThanksNicole Krasno-Smith (Many Thanks) explains how emerging CPG brands should prepare for retail—especially packaging, positioning, and partnership strategy—and why pre-launch feedback and sampling…12 Jan 2026 · 28 min · 11 chapters
Café AromaCafé Aroma’s strategy for staying “emerging” while rooted in a 60+ year heritage—balancing quality and affordability, expanding formats (pods/capsules), and launching a specialty line to commemorate…12 Jan 2026 · 32 min · 13 chapters
Podi LifePody Life, a “better-for-you” South Indian spice/pantry brand built around podi (powder) made with slow-roasted lentils plus spices/herbs/nuts (e.g., coconut, peanut, sesame) and aromatics like…12 Jan 2026 · 29 min · 12 chapters
MatchafulMatchaful’s origin and growth, centered on “clean” matcha and transparent sourcing, plus founder advice for early-stage CPG brands.5 Jan 2026 · 26 min · 6 chapters
Hudson KitchenHudson Kitchen, a Northern New Jersey shared commercial kitchen and food business incubator, plus Janaba Johnson-Jones’ Food Business Bootcamp for pre-manufacturing founders.5 Jan 2026 · 25 min · 11 chapters
Lexington BakesLexington Bakes founder Lex Evan explains how a design/packaging career and a baking hobby turned into a CPG baked-goods brand, with retail growth, frozen shelf-life strategy, ingredient…5 Jan 2026 · 40 min · 15 chapters
The Good Food CFOSarah Delavan, CEO of The Good Food CFO, explains why most food/beverage brands fail (cites ~70% failing within five years) and how her company helps purpose-driven founders build financial strategy…29 Dec 2025 · 42 min · 17 chapters
CobCobb is a European-style snack brand making gluten-free, corn-free popcorn using sorghum (pop sorghum).29 Dec 2025 · 27 min · 10 chapters
GlimpseGlimpse, an AI-powered deduction management tool that automates validating distributor/retailer deductions and disputes invalid chargebacks to recover lost revenue and founder time; also how Glimpse…29 Dec 2025 · 22 min · 12 chapters
Juicy BrickJuicy Brick’s end-to-end food & beverage innovation process, how to spot white space and trends, and founder advice for launching without wasting cash.22 Dec 2025 · 38 min · 10 chapters
OddbirdOddbird’s founder Moa Gerkbezer explains how the company “liberates” wine from alcohol via de-alkalization, aiming to challenge alcohol norms while matching traditional wine structure and taste.22 Dec 2025 · 26 min · 12 chapters
TurshTersh, a small-batch Afghan-inspired green chutney marketed as hot sauce; how sisters Tabby and Mina turned their mother’s recipe into a commercial CPG brand, using storytelling, careful scaling, and…22 Dec 2025 · 23 min · 12 chapters
Jubilee'sAshley Waldman, founder of Jubilees, explains how she built “super milk” for families struggling to get kids to eat healthy, using secret vegetables in flavored shelf-stable milk.15 Dec 2025 · 27 min · 11 chapters
Three Hive StrategyHow to scale a consumer/CPG brand by building people-and-culture foundations early, using HR as an internal “employment branding” function.15 Dec 2025 · 27 min · 15 chapters
Oh So Easy!Oh So Easy is a new baking mix brand founded by NYC entrepreneurs Ava and Bianca, aiming to refresh a category stuck on vanilla/chocolate/red velvet with global flavors and a “vibe” driven approach.15 Dec 2025 · 28 min · 12 chapters
GatoGato’s origin and go-to-market journey from a homemade “date snack” for the founders’ own health needs to a national CPG brand in retail and DTC.8 Dec 2025 · 27 min · 10 chapters
CottoCotto is a line of high-protein dips made with whipped cottage cheese (smooth, no curds) reimagining classic flavors like French onion, Garden Ranch, and Buffalo.8 Dec 2025 · 28 min · 14 chapters
HuwaHua (Huwa) Palestinian olive oil—how a multi-generation olive farming family turned harvest into a CPG brand, built branding/packaging, and won early retail traction through sampling.8 Dec 2025 · 27 min · 13 chapters
JanesHausJane Miller, founder of Jane’s House (Los Angeles creative agency), explains how she builds CPG brand visuals and campaigns—branding, packaging, websites, SEO, and CGI—for retail and founder-led…1 Dec 2025 · 32 min · 13 chapters
DancingLauren Russell, co-founder of Dancing, explains how the mother-daughter brand grew from a Sonoma vineyard acquired during COVID into limited-edition wine and fragrance.1 Dec 2025 · 27 min · 11 chapters
goodwipesGood Wipes’ origin and growth strategy for flushable adult wipes, including how they reframed a taboo, commoditized category into “butt care”/skincare and built retail distribution from proof points.24 Nov 2025 · 27 min · 12 chapters
FirstLookBrian Fulmer explains First Look, a private investor group for early-stage consumer/CPG brands, where he curates the “top six” brands each month, sends sample boxes and data rooms to ~80+ investor…24 Nov 2025 · 34 min · 16 chapters
If Only CreativeMarissa Sanchez Dunning, founder of If Only Creative, explains how her design studio builds standout food and beverage brands for POC-owned, women-owned, impact-driven companies.24 Nov 2025 · 36 min · 14 chapters
Mom SnacksMomSnacks is a nutrient-dense functional snack brand for moms, built to address nutrient depletion and gut health across different life stages (beyond lactation).17 Nov 2025 · 30 min · 14 chapters