China’s Smartphone Disruption, IPL, Virat Kohli & Kapil Sharma – Sunil Raina | FO395 Raj Shamani

45:19So, this is not in sync with what the core purpose is of the devices. So, we changed that. Plus, because we have kept UI light, So, whatever you need to do, it's easier for us. True. You don't have to spend so much energy on it. Yeah. Now, there is a third important factor. Customer service. Basically, if you see all these points, customer is the center of everything. Because in my personal experience, if you see many brands in my experience, I'm telling you a number, but just to tell you what its impact. impact typically regular companies spend 80 % of their time and resources on customer acquisition marketing and marketing and sales which is customer acquired and limited amount of time spent is spent on that what will happen now look at our category because like I said you will probably touch on your phone right now your activity 80 % when it's finished the end point is the customer for starting point because now it's the device now it's 2-3 years to use now it's the life it's start now it's the focus of that therefore this opportunity we said what we will do is 80 % time will go in customer experience what happens to be buying what happens to be buying what happens to be okay so basically eventually customer should leave the device but not leave the brand when they upgrade time is 24 months then they should come back to the same exactly that is not in Android ecosystem actually Android ecosystem it is mostly about features features or price and marketing that's all the game right experience as such say that someone's experience led brand right experience led brand you have to do something new and sacrifice like we have we have sacrificed the bloatware we can't get the money right so that's hitting your profits exactly that's hitting our profits but it is getting us customers right so we have customers that you see today we have young children for anything all online now tell you you have to eat you have to take clothes before that like every company gives a warranty period with the device in our industry there is a standard If you understand the spirit, warranty, it means that if there was a problem in one year, then it's my fault as a company.

48:37So it's the admission of the fault. But it doesn't treat it like this. As a customer comes to phone, that there's a problem, then you think that it's a cost in my life. You'll pay the money on it. What do you say to that? okay, work, our service center is and we go to the service center. Our service center is 10 km far. Right? Go to the device and leave it there. Then we will do it and then we will go back. Then we collect it. So, this is a big cumbersome. This means the spirit of the customer is the fault of the customer. That it is the fault of the customer. That it is the fault of the company.

49:19That it is the fault of the company. so we have seen the feature phone and said that India roughly 6 ,5 million villages are and the feature phone is almost all villages are going to and any company service center how much maximum highest number which is 2 ,000 now 6 ,5 million and you have to 2000 service which means somebody has to travel a lot a lot of people have to travel and the customer is a feature phone and his phone is how many rupees his phone is 900 rupees which is the cost of the phone and he lives and there is organized sector and unorganized sector so he goes to work in a day he gets 900 rupees or 1000 rupees now his phone poor day.

50:21Now, one day is poor. For a 900 rupees for a phone for a 1000 rupees of money, it was a 1000 rupees. But, brands don't think like that. You don't think you're wrong. You go to the center. I don't know how you're going. But you're going to Let's see what we're going to do. So we changed this. How did we do? What did we do? Because we have a retailer. We have a lot of retailer. We have a stock. A fresh stock. we said if the customer will come then what do you do we have an application two-three checks that the phone should be out of warranty so the retailer has an application he checks fresh phone new phone replacement immediate now 6 ,000 ,000 villages are now served through 1 ,000 ,000 retailers every 6 village of a service center so what do you do when the phone comes back we do refurbish we sell them as a second hand that's how we do it so we realized the cost of doing it because it's a logistics cost you keep the spare parts then it's obsolete it's our cost so we realized that the cost is the same so it's better replace replace and customer got an immediate solution and you have reduced his pain and he is also happy he is getting a new phone as a brand you reached one level up in his head exactly that's what you did because see how you look at it like we said if there is a fault in the phone it is my fault as you say your response gets when you say that it is not my fault is not.

52:15Then, your response is different. Agreed. Then, what did our smartphone? It is not because smartphone is a bit complex. In the sense that the feature phone and technology doesn't change in the technology. It is similar if you have given the other and the other it will go. It is more or less the same thing. Smartphone is different. The model is changing. You can't use this formula there. What did we do? Again, the spirit is same. It is my fault. So what are we doing in the past 2 years? We have started service at home You can phone and phone and phone 10 ,000, 7 ,000, 20 ,000, doesn't matter You have sent us WhatsApp and send us all the channels Through that you can come to the home You can come to the home There is software Usually software related to you, 50-60 % of the software is correct.

53:15If there is a small or small fault, you will immediately do it. Because you will understand what problems are you going to do. You will take a big fault and then you will give it back. But home to home is only home to home. You don't have to go to the service center. You don't have to step out. When I talk about this, that we have a global Indian brand. People say, what are you saying? How can it happen? There are so many companies. And finally, what is it? Every big thing at some point in time was small. Okay? And you have a vision. You have a vision. You have a vision on it. You have a vision on it.

53:57You have a vision on it. You have a vision on it. But if you are resilient and you have a clarity of thought, strategy clear you have to keep doing it it's a boring work actually it's not glamour it's a lot boring work you keep doing the same thing over and over again again again every day every day and with the same enthusiasm you can't go down but when you start enjoying it it's fun now you start enjoying your misery also I was like this is it what was it in our situation what was it in the world? Now we say, do what you love. There was no option to do what you love. Whatever you are doing, love it.

54:41Wherever you are reaching, you are just that. That's the love. That's the love. What was it in that? But one thing is very clear. You have to love what you are doing. No compromise in that. If you have done it, then it will happen. It will happen like you own what you do. if you have owned it, you will love it. you have not owned it you have said that there are many discussions that you should have work-life balance and acts it is important but the point is these discussions you are trying to say that this is a work but when you enjoy working when you love it because you own it what happens that you don't know you don't know you do your work you're doing it.

55:32I mean, work is also life. Life is also work. So, it's okay. You can do it at home. You can do it at home. It's not, it becomes a enjoyable thing. I also believe this very very firmly I believe this that the work-life balance conversation is very interesting to me. And in our company you'll meet people who are like me who are like hardcore, disciplined, in army kind of life they wake up at the same time then they develop they do it they work like machines and in the same time right at the same table there'll be somebody who has a great work life balance they'll come at a certain time they'll go at a certain time they'll have fun they'll party they'll like they'll travel all around the world their work-life balance is very nice right and to me what what what what's beautiful about this is we all can coexist and together like I don't have to be forced that oh I have to have a life apart from work and they don't have to be forced that oh they need to give up on their life and they need to have work I think my problem comes in when the action doesn't match the ambition which people speak out of their mouth some people are like I am so ambitious and I want to change the world and I want to become number one and then you're sleeping for like 16 hours a day and you're lazy and unit five days off.

56:59So, that was not the end. Here you do it. And then there are people who are like from morning till night they're working and then they say I hate my work, I hate my job, all I want to travel, all I want to do this. Then you change and be somewhere where you can manage that life, right? True. there's no problem. Some people enjoy family time, travel, partying, drinking, smoking, eating out. they should do that and there are some people who enjoy just working both are good and both can't understand actually there are different grades of this there are three three grades okay first one is motivation okay there are people who need motivation either you incentivize or you praise or reward so it gets motivated okay the other one is drive why is it it doesn't need motivation not need it.

57:57It's driven. Okay? If you achieve something, it will get hurt. The highest grade is obsession. Or life is my only one. Okay? Now you can't think anything else. For example, I'm sure it's true for you also. 24-7 is running in the brain. Yeah. Correct? There's nothing. It doesn't come to mind. It doesn't come. Exactly. I feel so lost in some of the conversations with some relatives and all that. I don't know what to do. I feel you. I seriously feel so lost. I can't participate in the conversation. So therefore, in my personal life, I'm a very different person. I'm very introverted. Same. But when I'm at work, I don't have to say more than anything.

58:51I understand you. I feel you. Same level. and the other thing I've been trying to understand what is that success coordinate right so when I see success with people like you and others if I make 4 coordinates ambition and purpose okay high low okay what is ambition? ambition is what you want for yourself right you need money you need fame whatever you need it is what you want for yourself right purpose is what you want for others what difference you want to make in others lives if you have high ambition and high purpose then you sit in success court true because either you have low ambition low purpose then you are dead okay you are not four no matter what no matter what you have high ambition low purpose then what is you will have a lot of struggles in life you will be driven but burnout is a lot of exactly because you are not a non-star you are going but every day is a struggle but the success quadrant is here you need ambition but also purpose then you are in the right place so when I analyze such people and I see that everybody is their eyes lit up when you say that world number one world number one and I feel that because I know I know where you stand I know what's in the quadrant that's how I look at people people say that you're making money you're making money if you're making money then you'll struggle you'll have a lot of money life.

1:00:48And you won't enjoy it. That's where the difference is. Actually a very good explanation. I think it's a good quarter. High ambition, high purpose, low ambition, low purpose, high ambition, low purpose, high purpose, low ambition. Like in Lava, have you considered any IPL branding and all of that? Yes, but it's very expensive. We were doing it first. We have done some branding with some teams. Last year. but what a big brand is where you take full sponsorship that runs into hundreds of quads that's not possible but do you think it has impact brand building of course IPL is perhaps in today's rate and you really need to make a brand so it's the best platform but it depends on the nature of brand also mass brand is to you for the work.

1:01:45Like Apple wouldn't Mass brand use Apple will be mass in the market share. It's 6-7 % market share and market share is not possible. Because I'll tell you industry break up. 10 ,000 to below market is about 18-19 % of the total. 10-15 % is about 25%. 15-20 % is about 19-20 % is on the same page. So, the market we operate is roughly 80 % of the total market. It is not a mass brand. Mass means what is the beauty of IPL? Crow of the people watch it. If you do a lot of advertising, you are paying for 80 % of the population who are not even relevant for your brand. so why are you paying it? you don't need to do that but for us it's very relevant for a mass brand it makes sense it's important IPL shouldn't be the case IPL is obviously the father of all it's the biggest what do you get?

1:03:06because credibility I don't think if you put it on a t-shirt it's just visibility yes yes right credibility I think that until you do it like MRF and Sachin became that and that credibility came in so that was a different kind of mindset different kind of advertising so if IPL gave a team to see some time for a few months for a few months for a few months and a lot of places and the team went well so it's a great deal and it's a great deal but that's it correct that's not going to happen no what we did for example I'll tell you I'll tell you you have to identify brand problem identify that what is your problem right give a solution somebody who is already very highly visible maybe may not be required so our three are the brand visibility which rightly said credibility again very rightly third is pride okay so pride and visibility both solve IPL so when you say I know this brand I know credibility is like people say for example we give our phones to the tech bloggers because we know that we make good products we give it to them we ask them to review it organically and they give good feedback they tell us if the phone has become a good phone then our credibility becomes a good phone visibility you need some platform which people can see and in pride you have to make an emotional connect it is a communication but how do you communicate what do you talk about that makes your emotional connect just like we have an advantage which no other brand has today which is that we are an Indian brand are you truly Indian?

1:04:53we are an Indian company we are an Indian we are an Indian we are in manufacturing India we are in design India business India business of globally but look, global is not so big business but mostly we are in India and over time like I said we want to be a global brand look, what is global brand? what is it? Many people have a global brand. You have a little launch of a company that you will be global. I mean, if you come to the top 5, you are global. What is in India? You have big companies. But we don't have global brands. We don't have any levers here. We don't have Coke or Pepsi. We don't have Cadbury.

1:05:35Why not? because in our country every country has a culture. And the culture over time builds. And there is a government role in the role. And there is a entrepreneurs role in the role. Let's say Japan to talk about it. When war was there was a lot of destruction that after that after that they went to electronics and they were making very cheap and poor quality products so after that the government decided we have to come out of this and Sony particularly they decided to shift this whole perception globally by making the good quality products which can become global right Now, there was a way man, trading do okay?

1:06:35And, you can get your margin and get your work. Electronic revolution in China and Japan came from Japan. Correct. Exactly. So, China from Korea, Taiwan from Taiwan from Taiwan. This is the moment that's been left. And, which country has been manufacturing that's the country's GDP is above. And, that's the shift is the shift. So, when it's the culture becomes like Like in our work in India, you are talking about manufacturing. It was not before manufacturing. Now, the conversation is going to be changed. We are talking about good quality. I will share some statistics with you. Since we are on this topic, how is a culture?

1:07:20A country. today 10 years ago US used to get about 4 lakh patents granted every year 4 lakhs applied 4 lakhs China used to get about 1 lakh plus now US 4 lakhs 6 lakhs China was 10 ,000 ,000. In China, it was 10 ,000 ,000. It was 10 ,000 ,000. In 2024, they applied 1.6 million patent applications. And where are we today? Where are we today? India is less than 1 ,000 ,000. Patents. That's one part. Second part is, patents how come patents from R &D because future wars are not going to be about land grab land grab will not be going to be going to be now how much control data and technology can happen through patents and IP that is the way you are the way you are the way the way you are the way the way how come patents come from R &D right now I will compare R &D spends as percentage of GDP okay US spends about 3.4 % of the GDP on R &D okay because it's spend China is about 2.6 % Israel is a lot 5-6 % right Korea is also I think 4 % range we are at 0.7 % why next step in all the developed countries the percentage of patents investment it is from private sector it's about 70 to 80 percent in India it is 37 percent now very valid question why right if you So, you set up a vision saying that I need 10 ,000 ,000 patents in 20 years.

1:09:51It's not possible tomorrow. It's a process. What do I have to do today? That's how nations are built. Nations cannot be 5 years of election. You have a vision of 20-25-30 years. Now, let's analyze. How is my education system? Is it tuned? to delivering that level of talent at that point in time, so that will you have to work today. Maybe you have to change curriculum. Maybe you have to do institutions that will do that type of work. Research institutions will do that.

1:10:31Because you have to do immediate result in R &D. They go in the gestation period. You have to do something in research. Then after that, you commercialize it. Then you have something that finally comes to mind. There are three things important for R &D ecosystem. One is an inventor or an innovator. Who makes something that researches. After that, you need an entrepreneur who takes a bet on the technology. and third is the banks and financial institutions and venture capitalists investors right when three are working in tandem then you will be working so that's where we are lacking we are lacking so talking I want to come back to lava for a while because I think we missed some paths and that was about marketing yeah so okay marketing tell me two or three marketing techniques or tactics when you work with such a big brand initially when we started we started very good for our celebrity endorsement like Mahindra Singh Dhoni was our brand ambassador for a very long time we had a couple sharmash show 3-4 years continuously lead sponsorship how much is there to sponsor a couple sharmash show I think it's a lot of time before I think that's the story.

1:11:58If I remember correctly, we had a Sony season.

1:12:03I think we had 40-50 crores. How big is one season? It's been a week every weekend. I'm about to go over one year. I have 52 episodes per crore per episode. It's of that time. How many viewership comes? like 8-9 years that was very massive because the TRPs were very high 8-9 8-9 but it was impact very much because that was massive so you did you did Mahindra Singh as a brand ambassador Kapil Sharma you did IPL for a while IPL we did then you did cricket world cup then you did cricket world cup FIFA world cup FIFA world cup yes for Zolo and Kartik Aryan 2 years back so what was the most expensive in all of them world covers of course because advertising is a revenue you're right and what impact is the most important thing in advertising I would say it was a combination of Dhoni and world cup it was a big impact of course because Dhoni's appeal is very grand.

1:13:25And some of the shows that it was a fun show and it was a little memory but Dhoni was a different skill for us. And that time I remember a ranking that most trustable celebrities in the country and Dhoni used to rank number one in that. So if my brother people used to believe and they used to buy it way more than other things. True, true. Absolutely. So Karthik and you guys match right now? Have we matched? Yeah, I mean it was good because we were re-jiging we were trying to make it more youthful that the younger population has to address them, reach out as I have told you, I haven't done the research young population, so this also fit that the youth star is who is today's rate, Karthik Aryan he fit it very well in the whole scheme of things So, did you think that you would take the cricketers?

1:14:18The cricketers actually... What did you block the phone? Now, what is cricket? If you don't get the top three, then there is no benefit. That's a fact. Right? That's a fact. Virat Kohli has become bigger. Then there is bigger. After that... Who will be the top three today? You would say that you won't get it. It's purely brand ambassador point of view. Not playing point of view. brand celebrity value point is Virat Kohli is the most value Virat Kohli 100 % and Hatik Pandey is very good of course Rohit Sharma Rohit Sharma is also good but Bumrah see they are all they are all good people they are very highly talented people the celebrity value Virat Kohli has a huge gap in everyone from a brand perspective that is true from a brand perspective who would beat top 3 celebrities today who can beat Virat Kohli's fandom so let's say one side you have Virat Kohli as a brand ambassador and if they do another brand or phone brand you can't get them who will be stardom or fandom at that level today I think Pushpa who is a hero Alu Arjun he's got a mass appeal India?

1:15:42Pan India? you feel Virat Kohli one-on-one that kind of appeal it's not one-on-one but if you have to choose Virat is definitely a different league I think Salman Khan still has a very huge appeal in the market that you are yes well I'm across south if I don't do it and what do you think about let's say someone like Sameh Raina would you be associated with him ever no actually I would you would because he has a mass appeal right Sameh and Sameh would get you visibility in numbers which will probably be giving up. I think we were having this conversation the other day. The team, I asked him why don't you check with Samai if we can do something together with him.

1:16:26One is brand ambassador. You use a celebrity in some way. You use momentum to keep building. Correct. Of course, different ways they use. It's not a celebrity celebrity in the sense ambassador, brand ambassador. but we do that do you think any creator can become a brand ambassador let's say Bhuvan Bum or Zaker or Samay like these guys are big in mass markets as well see I would say in that typical definition of a brand ambassador I don't think they will fit in why? because a brand ambassador has a mass appeal everybody knows from child to the old person most people know him know him or her right they are not that mass guys they have a very typical type of audience which they obviously design the content for which is the right way to do it so if I really do that mass thing then maybe I have to take more of them I mean obviously you have your view but I think I disagree with this and I'll tell you why because I'm a big numbers and I don't care who's a big number I enjoy seeing numbers if you actually look numbers conversions, visibility credibility I think today Asamehra Aynna, Hovindbam, Zakir Khan these are the big names I'm not talking about the rest of them I'm talking about 0 ,1, 1 % I'm talking about 0 ,1 % their numbers just purely point of view from visibility I think good celebrities like I think top 10 celebrities will be higher than 90 % celebrities are higher we have done that by the way like in terms of just numbers I don't know visibility, credibility and pride will come from the three basics I don't know that will be your feature and you know better I can give only outside view I was talking about visibility point of view because I I didn't check pride, credibility like I said visibility point of view like you said numbers I totally agree with you Bhuvan Bam or this type of celebrities of course they will give a lot of visibility see actually it's very tough to finally attribute numbers final output to anybody that's very tough because our advertising when we were doing it.

1:19:07So, you know your TRPs, your ratings, you know your views. And you can see whatever changes you can see. When we had done the World Cup, we saw that our customer is increasing. As the campaign picks up, you know your numbers are increasing. In some cases, you don't know. Because you have a metric is a very different way to test them. Because I think this metric is wrong. Because you should compare this creator versus a celebrity you signed both as brand ambassadors and then after that, how much you paid for distribution? And how much you paid for distribution? Then if you compare it to I2I, it makes sense.

1:19:53The problem is, they pay celebrities for their money. They pay for creators for content. and they have to make it and push it to themselves to give celebrity fees you have to pay the amount of money you have to pay 100 % more money to pay it to pay it that is true that is not the attribution until until I do high attribution maybe in few cases celebrity will win maybe in few cases creator will win but apple to apple until they are equal people are wrong what is it? these are two different things one is like you said the creator is he integrate something I'm going to talk face-wise let's say let's leave the content one has made a face you have made a celebrity and one has made a face and one has made a face and one has made a face and two has made an ad you have made a TV posted a poster everything that way then it's a six month window you should compare we have not done that you are right this people have not done it so we don't know.

1:20:57Right. In the US, there are a lot of people who know a difference. Oh, why? A lot of people are moving away from Hollywood actors to now before they were musicians. And musicians obviously is very expensive. So Hollywood actors are going to be creators. And creators are giving more money than Hollywood actors. Interesting. It's been in the US, UK. It's been a lot of gamers. Now, I don't know. Interesting. Maybe it's not. Nobody knows. Worth getting a short term. celebrity value zero you know this no I don't know about it oh so China which is creator commerce it's so big that the celebrity value will be zero so China like creator is God because he gives so many sales so he spends there whereas if you look at the UK then today actors are relevant creators are not so much in the US creators and actors are together in India there hasn't been tests in India so I tweet you and I we don't have numbers you're right so therefore we only you know we make scenario we figure out our own imagination attribution correct what is work marketing is a crazy tactic which is now for you in the past when you are coming back what is the most the most of us is tech influencers see they are a lot but not as celebrities but as content creators because we have not tested that like you said we have tested so what was happening actually we came from a very peculiar thing we were also fighting a perception that these are Indian brands they don't make good product they don't have capability now they have a representative to a company now the most bad things they stick on us.

1:22:56We may be different. We may have done much better. But the perception of the back is stuck. Now, what I had to do with the credibility that you talked about is how we build credibility. So, we launched a model Agni 2. okay so we decided we will only and only talk to tech enthusiasts and we will use these tech celebrities for giving them this thing product and they are evaluating and telling talking about it and it did so well before we launched Agni 1 I will not tell the numbers but But, the only one we sold in the first half of the year, the only one we sold in the first half of the year, the only two, its 50 % of the year, we sold in the first half of the year, and we went out of stock.

1:24:05And why? The product was differentiated. And the build-up was the entire tech community. Everything was about tech community. So basically it was an intersection between tech and Indianness. The pride of India and cutting edge tech. Nice. At that price point, at that price point, we had launched it at 20 ,000 rupees. At that price point, there was no tech product available for anyone. So it was beat. It was beat. It was the latest processor that had come at that point in time. The curved display was never before. never came before. So, product and price combination. Product, price and the whole influencer worked.

1:24:48Plus, we also put a flavor of Indianness saying that this is built by Indians etc. That whole combination worked well. Got it. And then you said that you were in Airtel and then Reliance. Tell me, these two companies are also on top. But you were in the Anilambani Reliance or Mokesh Amani Reliance? I was in Anilambani Reliance. okay so they were leaders at one time right and then atel was atel what is the difference between both of them the way of working culture actually it was a very different okay okay uh atel was very rapid growth. And the culture of that was like you would feel that you can achieve anything, you can do anything.

1:25:40You have the powerful feeling that you have the power to do whatever you want. And speed was working at a very high speed. on the way he worked. Realize was actually a lot more out. But what to me fascinating especially in Etel's story Etel, Sunil and Mithil are the most relevant when the other telecom players have become dinosaurs. They don't exist. And today he is competing and he is in the top two. He is in the top two. He has competed with Tata compete with Birla, one Ambani brother facet compete with international brands compete with them, South giant's hair cell and people compete with them and he just kept on growing growing growing, no touch on them, in fact there was this time when Jio got launched and everyone thought now telecom is finished, like it's just gonna be monopoly one sided, it was clear cut this was the sentiment business sentiment in fact talk market sentiment everything was going on there he is neck to neck even today and I think the core reason I will tell you that he is very empowering in his approach that his top leadership was highly empowered the circles were so empowered that you could take any decision as long as you are delivering on your plan you have a choice to do whatever you want but other companies don't know how to close in India in Indian companies this is one big drawback that you don't trust professionals authority you have best human capital hired high cost then you are giving it to use it basically it is a waste of money you should actually then hire a few managers and you ask them to do what you have to do.

1:27:49There's a quote which says one of the worst mistake entrepreneurs and CEOs make is they hire people smarter than them and then tell them what to do. Absolutely. That's right. That's right. You're so true actually. You're so true. But in Airtel it's very different. That's why they grow so much. There's another reason apart from this which you feel that Anilambani is Reliance to work and Airtel worked for it. Actually, one thing is very important. When you build this culture, you have clarity about what you have to achieve. For example, Airtel was very clear from day one. That profits have to come.

1:28:39Without profit, there is nothing. can't keep it. It's not that I just to acquire customers I will go crazy. And then see figure out later on how to do it, how to get profit. That was the focus from day one. That's what sailed them through. So for example the conversation was that you will see whatever cost you will see you will get 10 % opportunity. will get the same in it. It will give you a profit. It's a continuous process. Inefficiency will always be. And it will be weed out. Right? Revenue will remain the same. But when you work on the cost, it will give you profitability. So that focus on making sure that you will make a profitable enterprise.

1:29:29They will make a brand from profit. Brand is what? Your ability to charge premium is brand. The higher your ability to charge premium, better the brand. as simple as that so that is how they worked they worked on premium building the premium and also reducing the cost therefore they could sustain it for so long that I think is a key differentiator and I haven't seen this reliance what was there conversation because I'm assuming if you were from Airtel and joined and joined another company then you went to a senior position and it will be better conversations so what is a conversation what would they tell you Actually, to be honest, we were not so much freedom.

1:30:14I said, considerate what you did. No, it was like corporate decided that you have to do it. This is the price. And you have to sell it in the market.

1:30:28That's it. I mean, very simple. What happens from the thought? Empowerment. Empowerment in my the way I look at empowerment is there are three types of empowerment right number one is when you are the decision maker yourself okay you are empowered if you can take any decision you can take it you feel highly there is the highest level of empowerment second is that you can influence the decision directly I am the boss I have to take the decision but if you are in my team you can influence me and I change my decision because you put a good point so you are also empowered third is you are in the same room where the decision is being taken that is also empowerment because you get the context how did the decision lead what was the debate therefore the decision was what was the reason in that system you were neither decision maker nor were you influencer nor were you in the same room where the decision was being taken you could do a little bit in your own circle but that was very limited right so but in Airtel it's completely different you could be in any of these three situations at every point of time so you and this was not there in Reliant at all very limited at least comparatively very low comparatively low got it I've had almost all my questions answered thank you so much for doing this but one thing when I asked what is 6G 6G is a higher version of 5G what will happen at 6G actually 5G we will be able to change dramatically when will 6G come when will your bandwidth requirements will go up 5G was also meant for the same thing but I think because what does it do to you?

1:32:35It gives you higher speeds. Bandwidth you get to get speed you get faster. Which means you can do real time work. For example, you have to do a surgery. Remote surgery. If you have any latency, you can't do anything. So, the use cases are I have to do remote surgery. I have to sit at home and do surgery. Then you have to fly here and go there. If it's a half second lag, then something else will go there. so these are latency issues will go away completely plus like you in AI you have a lot of work your data sizes are become massive because the data generated from machine learning it is massive now you have to fetch it you need faster speeds higher bandwidth to do that therefore 6G, 7G these will all try to cater to these requirements and 6G came here no 6G is not available now it will come thank you so much thank you so much without a point so it's okay what do you want in life the limited requirements are full but it's access true what do you want to buy a little jet what do you want to buy a jet I'm sure you might you are young and you might want to do that at some point in time I have vanity dreams that's why you're successful no doubt vanity dreams kuch biniya kama padega agar if our business become very global if there's a need one day we'll have a jet if not coissants nek sabo it doesn't it doesn't make any difference thank you so much for watching this episode until the end now you have to do three things first of all subscribe to this channel because as much as you subscribe we will get better and valuable guests for you Number two, tell me in the comments what you liked in this episode so that we can repeat those mistakes and which guests you want to see in our podcast so that we can take them and give you more value.

1:34:42And number three, you must have to share this episode with someone else because one conversation can change someone's life. I'll see you next time. Until then, keep figuring out.

1:34:59Thank you.