How Seven Weeks Coffee Turned Pro-Life Beliefs Into $1M Impact | Anton Krecic

27:37And you sit there and say, I'm okay with what I believe, like, I'm not worried about anything else. Like, you are a failure, in my opinion, like not to put it more bluntly than that. But that's exactly it's like, you were called to be like the most outspoken person like if you believe like the biblical worldview that Jesus is Lord and this idea that like his ways are the most you know transcendent truth that we have we should be wanting to promote that at every stop we can and if we're not it's like what were you then like what is your calling at that point you you're calling get the most fundamental levels to live out this worldview a biblical worldview and so if you're not doing that like you were just like failing miserably in like your, in your faith.

28:19And I just think that's like the biggest thing is like church, wake up everyone who believes, if you actually claim to believe this, like get it, like believe it in public, believe it, you know, in conversation, believe it as you're engaging with your neighbors, like tell people about this. Like if you just tell each other, like you're getting and accomplishing nothing. Well, I actually don't think, I think far fewer people actually have faith that call themselves Christians. And I think, you know, I, so much of the nonsense that we are dealing with on a day-to-day basis today to me is secularism and the loss of God.

28:59It's that I may present myself as a Christian if asked, but I'm not even sure that I really believe, right? Like that's, that I think is, is a much more predominant position than people want to let on. Because as you said, if they did actually believe, there are things that they would not stand for. Just point blank. If you actually believed that God exists, that you are connected to him, that faith is real, that Jesus was the son of God, if you actually believe these things in the teachings inside the Bible, then there are things that you just absolutely, 100 % would not stand for. And when you let those things happen, what you were saying is, I don't actually believe.

29:38I'm not actually truly connected or I would not be able to be silent. And that lie that we've started to, I think, accept just through creep, right? Through this idea of creep is that, hey, maybe God doesn't exist. Maybe this secular bullshit is all there is. Maybe, you know, now we can start believing things like fucking socialism. Like, we're going to elect. AI agents are everywhere, automating tasks and making decisions at machine speed. But agents make mistakes. Just one rogue agent can do big damage before you even notice. Rubric Agent Cloud is the only platform that helps you monitor agents, set guardrails, and rewind mistakes.

30:30So you can unleash agents, not risk. Accelerate your AI transformation at rubrik.com. That's R-U-B-R-I-K dot com. A jihadi socialist who literally has said out loud that he wants to take away property rights, that he's going to, you know what I mean? Like the things he's saying are so much the antithesis to everything that we know is actually practical and real I just, it's like this idea that like, as believers, we don't believe we're allowed to be biased to our own beliefs. It's like, we have to be compromising and everything agreeable with everyone and have no bias to our own beliefs. Like this idea of like, I am right because I believe that, you know, what the Bible says is true.

31:20Therefore, when I promote what the Bible says, like, that is what is the truth. And that is what I believe is right. That is what I believe should be the default like worldview that everyone should accept. And, you know, we want everyone to accept the relationship. We believe we're right, which means automatically you believe someone else is wrong when you have a competitive worldview. And so it's like that means you should embrace this idea. You can have a bias towards your own beliefs. Like you can actually say like this is why we think what's right and like that. Let that propel you to action.

31:51but it's this idea that like we're just like deference at all costs and have no like you know conviction within your own heart or people even i mean that's yeah i agree so many people probably don't even actually believe what they say they believe and but then there's like this percentage of people that do believe it but believe they're not allowed to actually have like influence with it or like a bias towards everything they think and speak around it like they're just like this idea of like, we'll just compromise with everyone to maintain the peace, which ultimately never maintains the peace and just brings and seeds evil.

32:26Like every time, like, like you said earlier, when good people do nothing, like just evil will persist. Well, they've been guilted into believing that somehow being faithful is bad and evil and wrong. And that because if you, but that you're a, you're a Bible beater or you're this, and look, there are, there are the beauty in my opinion of faith is that you get to have your your relationship with god if you are if in my opinion if you're truly connected now you could choose catholicism you could choose well you know whatever part of that spectrum works for you but you get to have that faith but however it or not however when when your belief you you don't have to be guilty for that there's like this guilt.

33:08Yeah, exactly. That like somehow if I, if I believe in God that, that like I'm, I'm that because somebody else who also believed in God did something bad in the past, I need to feel guilty as a Christian for, for a Christian who did something bad in the past or because a Pope, which I'm like half Catholic. I was raised half Methodist, half Catholic, whatever. but I feel zero guilt for the absolute abominations in the Catholic Church who did despicable things, but I feel zero guilt for going to Catholic Mass. That was a human who made a deal with the devil and did a horrible, awful thing, and the people that protected them, they're in the same boat, but I don't need to feel guilty because someone else who's white, and the same thing goes for any race, right?

34:01No black person should have any guilt for any act that any other black person ever did. No white person should feel guilt for some act that any other white person did. We all are our own individual units and should be able to voice our individual feelings without that sense of guilt or anxiety or fear that because I'm part of some group, I am then responsible for every other single human who's in that group. And I think that's why we stay quiet. I think the other part is, and I'm interested in your take on this as well. Like, I also think the world today is very hectic. And where in the past, we had brain cycles to spend on some of these things.

34:45We are spending so many brain cycles on things that don't matter or take up our time throughout a day. that then these really important intrinsic core value type items, they don't get the brain cycles that they need or deserve or warrant. Does that make sense? Yeah, no, it totally does. I mean, it's just like this idea of, yeah, where does our attention and focus go to? Have we as individuals come to like the fundamental beliefs and the most important things like the view of family, the view of money, the view of the sanctity of life, how we view government, how we view our relationship with others and how we view our relationship with the Lord.

35:26Like all those have a very like deep, you know, universal truth that I believe, you know, is ultimately found in the Bible. And so if you don't actually have a concrete worldview on those different topics, you will just flounder in every single direction possible. And that's what happens. You just get co-opted by whatever is the secular culture of the time. And you just fall down the rabbit hole of whatever they're promoting, which is exactly what's happening right now. Yeah, I know. Someone asked me the other day why, like, my faith was so important to me. And it was a very honest question. And they're struggling with their faith, right?

36:02They were raised Christian and were like kind of quasi-atheist for a while. And now they're considering coming back and, you know, whatever. And we're just having a conversation. Very, very honest, very open conversation. And I said, look, even if you don't believe, the Lindy effect is true, right? The longer something has existed, the longer it will exist. So if you think about the Bible as nothing more than the best self-help book that has ever been created in the history of the world, right? And just operate, like, I think Jordan Peterson does this best, right? He says, when he first started talking about the Bible specifically in the public forums, people would ask him, do you believe in God?

36:42And I honestly think he was toying with the idea at that time. He was playing with it. And he said, I act as if. Now when you ask him, he'll say he does. And my point is the act of following the word brings you into God. You don't have to believe before you start following the word. You can follow the word and then allow yourself to be brought into it over time. if like I said to my buddy I was like dude if nothing else it's just the best self-help book that's ever been written so just do the things in there and you'll probably be happier than you are today and um that's kind of the way I've always approached it with people who are struggling and you can't convince you know those things like you can't convince someone of god like I can't prove to you god I can't prove to you that I have like what does it mean to have a relationship with the lord personally i can't say this is this is it conclusively how like you can know like you know god is real take this is an act of faith like i believe that there's the most evidence that god is real to the bible and i'll say this like life has unanswered questions from the moment you enter the world you know what am i doing here and what happens when i die like those are the most fundamental questions that no matter what you're born with and have to answer.

38:04And the Bible has the most conclusive answers to life's most difficult questions. Now, whether you accept those or not, but there's no other way around it to say like, yeah, the Bible answers those the best way possible. So you can struggle with them on your own, or you can accept what I think is clear, which is these are the best answers to life's most difficult questions. Yeah, the only other acceptable answer comes from the hitchhiker's guide to the galaxy and that's 42 so it's one of those two i don't know that one because you're often high it's a it's a um it i don't know so if you've never it's a book it's a great book they also made a movie out of it and uh it it's got a ton of biblical overtones and like there's like their whole point of the movie is and i know we're off topic but this is just interesting the whole point of the movie is they're searching for this like mega intelligence, which is essentially God, right?

38:53And they get, they finally make it to the mega intelligence and they're standing in front of this big orb thing. And you get, you know, you get a, you get one question and you know, what's, what's the secret to life? What's the point? And the machine starts cranking and whatever, and just responds 42. That's it. That's it. So, you know, it's just funny. We got better than that. So, okay. So you, you know, back kind of onto the entrepreneurial path, you go with coffee and you're giving to specifically pro-life organizations. I'm interested in both of those decisions. Why coffee versus any other product?

39:36Right. And why pro-life organizations versus any other type of charitable organization or, enterprise that you could possibly focus on? Yeah, you know, coffee was interesting. I didn't have like a background in coffee, except I liked it. You know, I had some like base knowledge of it, but I didn't come from, you know, some type of like specific background in it. It's just, you know, like it's like anything, this is actually funny, like anything in business, like the most successful businesses find, you know, where there's an open opportunity. And then you provide a quality, good or service where that opportunity lies.

40:09And then there's a lot of success. So I literally Googled pro-life coffee thinking, oh, there's got to be someone doing this. You know, there's a lot of values-based coffee companies, you know, Black Rifles, this very large second amendment, you know, kind of angle. But I was like, okay, so there's got to be something like for like believers, someone who's like a biblical worldview, Christian. I'm like, for my mom, for my dad, like what coffee would they drink, right? And so I Googled pro-life coffee, Nothing comes up on Google. I'm like, that's it. I'm going to start a pro-life coffee company and provide it.

40:42And so I started the search. We ended up finding we work with an amazing coffee importer, and we have some of the best coffee on the market. And that's a really important caveat is what's been successful for us is you can't just slap pro-life on a bag of coffee. We have a superior good or service that's 10 times better than anything mainstream out there. It's the highest high grade specialty coffee, you know, mold free, pesticide free. It's you're getting a better product on its own. And then you have this amazing mission on top is which, you know, it's led to a lot of our, you know, rapid growth.

41:16So there was just no one doing it. And that's just like the amazing thing. There's so much opportunity out there when you look for and providing goods and services. You know, obviously, you have to provide those goods and services well. But once you do, like, you know, people are going to resonate with it immediately. And that's what happened with us. And so you mentioned giving back to centers. Yeah, so that's the heart behind it. It's like, okay, what does it mean to be a pro-life coffee company, right? And so instead of just saying, like, we give back a portion of our sales or, you know, part of the proceeds, an ambiguous kind of amount, which just means we could donate as little as we want at the end of the year and say we honor that commitment.

41:52For us, we said, let's be as transparent as possible. Donate back 10 % of every sale. This is not 10 % of profits. is 10 % of every sale, which means it can be upwards of 50 % of our profits. You know, like that simple idea, move the decimal place over after you buy. That's how much we're giving back. And so we started doing that and just like posting each month. You know, we've raised$800 this month. There's another$1 ,000 next month, a few thousand the next. And so it kept going up and up and up. And every month we just update the total on our website to show how many dollars we've donated. And, you know, now it's been over a million, like I mentioned.

42:23And that's all goes to local pregnancy resource centers. So this idea of like giving money back to the people that need it the most. You know, for me, local PRCs, the more money you can get into like the actual hands of people that are doing the ministry or work, the better. So when you think about donations in general or charities in general, you know, the larger organizations have more of a corporate structure. So the dollars have to funnel down before they actually get into the people's hands that need them. And so when you donate to like local organizations, it's literally like the three people that work at that center that are using the funds that provide, you know, assistance to a mom in need.

42:59Like it's very direct impact. So that's what's been, you know, awesome is like we give hyper locally, you know, throughout the U.S. And that I think has been, you know, why people just love our cause and allows us to really make a direct impact. Yeah, I love that because one, it's probably way more work for you to find these individual centers and to get down versus just picking some big umbrella company. Write one check at the end of the year. We write like 40 checks, maybe 100 checks a month, basically, like literally like every month. You know, they sign up. So we have a lot that obviously reach out to us.

43:32How do they receive support? We have a kind of a quick vetting process is to make sure they're 100 % pro-life. And then we get them enrolled and say, hey, you know, pick a month you'd like to receive funding from us. We get them signed up and then, you know, we're cutting them a check, you know, the next month so they can receive funding immediately and continuously. Yeah, that's fantastic. I think a lot of people who haven't spent any time in the nonprofit world or sat on boards or give a ton don't realize that oftentimes, and this is a broad stroke, but oftentimes the larger the organization, the less of each dollar that you give actually goes to the cause.

44:06And some of that is in good faith. It's just large organizations take more headcount, more overhead to distribute funds, et cetera. And I think there's a place for the large organizations, especially, again, the ones that are operating in good faith. But you have some organizations where, you know, I know there was a big story that came out with, like, the goodwill where only something like it was, like, sub-70 % of every dollar was going to actually help people who needed clothes, et cetera. And, like, I think that shocks people. So you're not just, like, giving money as a show. When you're putting it in the hands of those boots-on-the-ground people, you are truly changing lives.

44:44Right. And that's phenomenal. Yeah. Yeah. Did you find anything about growing a truly mission driven business like seven weeks different from, say, a normal entrepreneur? Were there any obstacles that were maybe different or that maybe unseen that a standard maybe tech entrepreneur or someone who's just starting another kind of product-based retail D2C business wouldn't have to face that you guys did? Well, you're definitely, you know, for us, you're cutting your customers in half immediately. You know, like you think about it, you know, half the country, probably even less is like pro-life aligned.

45:24So you're definitely eliminating a handful of potential customers. But I would say it's been nothing more than on the positive side. It gets so cool to see that we provide a good service that literally resonates now with over 100 ,000 Americans that love what we're doing. And then get to empower them with the idea that they're a part of this, which they are, because they're helping fund it through every order. They are supporting these centers. So I think it's been nothing more than positive. Like that's what's so cool is like you can really use your business as this like tool, this ministry tool for, you know, a cause that you really champion for us as the pro-life cause.

46:03You know, it's been nothing more than just amazing support from people all over the country. Like we're empowering people every single day to make a difference and to help save lives. Why pro-life? you know you think about like what's the most you know fundamental travesty an important cause in our country and i can't get over that the right to life is the most important cause of all time like the idea that like right now every single day you know thousands of babies in the womb are going to lose their life and never be able to like breathe on their own have a future love a family love their parents enjoy like being snuggled in their mother's arms like all these like most basic human um you know emotions and needs are never going to get met because we don't believe like life is a human right from conception and so if you don't have that fundamental worldview like how can we actually build upon all the other humanitarian crisis if we can't just agree upon that and so to me it's just the most important thing like let's solve this first and then we'll move on to you know um the other you know obviously important needs as well and you know protecting human dignity and um and all of that but yeah how can we not just agree that like the right to life is just not a a given it's still not you know in this country and so sad.

47:35So that's why it's so important to me. You know, we need to change that before we, you know, move on to other human rights issues. Yeah. Have you seen this guy? He's a kid. I shouldn't even say guy as a kid. He's in his twenties. Nate Lieberman, I think is his name. I'll double check on that. And for everyone, anyone who's interested, I'll have him linked up. He's, you can find him on Instagram, but he goes to some of these like human rights rallies and they tend to be more leftist, liberal rallies. Right, irony there. Yeah, and he's got the cameras and he's asking them about human rights and he'll say like, hey, human rights are important.

48:10Yeah, yeah. And he'll say all human rights are important. He'll be like, yeah, yeah, yeah, that's why we're here. And then he goes, what about unborn babies? And people literally turn their back on him and walk away. And some of them even said, and look, well, the listeners of this show understand who I am. My issue with leftism is not even so much the things that they believe. Because if the things that they believed worked, I would be willing to consider them, right? But there's no receipts for the value structure that they operate in that show long-term success in really any metric, right? Outside of my own selfish need for gratification and aggrandizement, right?

48:51So outside of my own intrinsic need to feel like I am important, there's no long-term societal benefit to really any of the philosophies or policies that they espouse so that's kind of my general uh take on leftists well i also think some of the shit's completely bananas um you know at a very practical level if you could present me ai agents are everywhere automating tasks and making decisions at machine speed but agents make mistakes just one rogue agent can do big damage before you even notice. Rubrik Agent Cloud is the only platform that helps you monitor agents, set guardrails, and rewind mistakes so you can unleash agents, not risk.

49:37Accelerate your AI transformation at rubrik.com. That's R-U-B-R-I-K dot com. With a receipt that said, hey, this society, right, was completely gender fluid and they were also incredibly prosperous and successful and happy, and it just doesn't exist. It's literally a trigger for the downfall. It's one of the triggers or leading indicators of the downfall of every great society is gender fluidity. So, so, you know, you can say what you want about it in rights and all this kind of stuff, but at the end of the day, uh, it is in, in terms of Roman, Russian, Greek, and those are just the ones that I've looked into all of, uh, uh, as soon as, uh, Gender fluidity is entered into the culture.

50:20It is literally a leading indicator for the downfall of that society. So, okay. So it's hard for me to believe that that's something. Okay. So when you think about the fact that then moving into this idea of pro-life versus pro-choice, I don't know that there's anything that causes my heart more pain than when you see women on videos and in interviews bragging about the number of abortions that they've had. and acting as if this is somehow a badge of honor that they are, look at how, I don't even know what they're going for. My brain can't even wrap around what badge they get to wear in some group by talking about seven, ten.

51:06I heard one woman talking about 15 abortions. 15 abortions. Crazy. We're not talking about miscarriages. Abortions. And it's like, I'm like, what is the prize that you win for that? I just, I can't get my head around it. And it comes back to this idea of where is the receipt? Show me the receipt where in a society, the mass abortion of human life has yielded positive societal change or growth or prosperity over any given period of time. I just, I can't wrap my head around. There's no logic to this idea. Yeah. I mean, it's so sad. I mean, it's like, it's the oldest form of like the devil's, the devil's influence, which is, which is child sacrifice.

51:59Like the oldest forms of pagan traditions were child sacrifice. And this idea of like killing the most vulnerable, like that's the, that's the ultimate like goal of evil of the devil in my opinion like attacking the most vulnerable which obviously at its core will be a child in the womb like that is the most vulnerable state we could ever possibly be in and that's what the abortion industry does and they want to promote it not just you know allow it but celebrate it and it's it's a form of you know child sacrifice in my opinion that's as clear as i can be with it yeah i want to i want to ask you a very honest question you can answer it any way you want.

52:40I'd say there's two scenarios where, that I struggle with. I know where I stand from a faith perspective, but I also living in kind of the world that we live in and, and just not, I can't, I struggle around my head around it, which is, which is young rape and, and incest in minors. Right. Right. It's a horrible thing. It's terrible. Yeah, I mean, it's the whole problem with that argument is, first of all, it's used to. It's the one percent of the time that's used to justify the ninety nine percent of the time. Completely agree. So no justification for the rest of it. Right. So, yeah, exactly. Exactly.

53:24So people always end up like, what about, you know, rape or incest? And it's like used to justify it. It's like, OK, how about we agree that the ninety nine percent of elective. I just want to get an abortion because I don't want to be pregnant is the reality of the situation Now obviously there's a lot more influence around there There's people that pressure people into abortions again, that's terrible That's not like a women's empowerment thing These are people that are getting pressured or financially struggling Where they feel like they have no other option That's again what we're doing, providing all resources we can So people never have to make that decision Then you come down to this awful 1 % issue Even less than 1 % issue of rape and incest And the answer to it is that there's no answer that's ever going to make it right.

54:01And so this is like the ultimate fallacy with it is like someone who experiences rape, you can't undo that. You can only receive God's grace to have healing, but you can't undo a rape. And there is so little talk about the rapist in this situation that it just infuriates me. Like the idea that like, why aren't we using all the resources possible to punish any sick and twisted person who commits a violent act of rape to the nth degree to where that unspeakable thing is not a part of our society anymore? Like they are they're automatically not in the conversation more. And so going back, like you can't.

54:46Anton, it's not their fault. They're minor attracted. Yeah, exactly. So it's sick people that then justify it, which perpetuates this even more. And so why not bring them in the conversation, hold them accountable. You can do whatever you want to them. You know, chemically castrate them, not innocent children, which is happening now. So it's like they need to be brought into it. We have to understand you can't ever undo a rape. You can't fix it. And an abortion is never going to essentially bring any type of healing process or undue process to what happened. And so at that point, why not see how we can provide every resource possible so if that ever happens, that there is financial stability, there is counseling and emotional support.

55:35because at the most base level, an abortion, the violence of an abortion being taken against the child and also in the woman's body is never going to solve or undo a rape. It just doesn't. There's no evidence that promotes or suggests that that's emotionally beneficial to go through the horror of rape and then to go through the horror of abortion right after that as some type of solution. so i'm all for holding the people responsible way more accountable providing all resources possible for moms who um if they are in that situation so there is like complete and total support um financially what that means um um you know abundance of like you know financial support for the child financial support for the mom and everything we need because there's no there's no solving it there's no undoing it and like that's the whole point of like the idea of like we're fighting a battle against evil.

56:30Like we want to stop rape. And the saddest part about it is the abortion industry covers it up. It is a perpetual cycle of, of more violence against women because of the abortion industry, not less. Yeah. I know. I, I, I look at these things like, I look at these things like when we talk about poverty, we want to, we want to give people money, right but we don't no one talks about how do we actually help them find prosperity in their lives right like I came from a very downtrodden area I was one of the few lucky to get out of the community that I was born in I mean we used to say and I've said it before on the show you could leave the doors open at night because the criminals lived in our town they didn't rob in our town and you know what no one wants and many people that I know some of which were friends especially early in my life, didn't make it out and went all different paths, many of which were not good.

57:26And what we don't talk about in these scenarios is we talk about, well, how can we get them money so they can survive? But that's just, we forget that that's a control mechanism. That's a control mechanism versus how do we develop the programs, maybe short-term safety nets? How do we develop the systems that allow people to pull themselves out or be guided out, right? There's always just pull yourself up by the bootstraps. I get why some people would be, would get frustrated by pull yourself up by the bootstraps. All good advice. I get why some people would be frustrated by that, but why can't we guide them out?

58:03Take their hand, take their hand and help walk them out, right? So that they can live a lot, whatever life they want to live, but it's their, it becomes their choice. And instead, we just want to gloss over the actual problem, throw things at people, which ultimately just becomes a control mechanism. And then we find ourselves in a country which has an unsustainable birth rate. And we're essentially decimating our civilization in this world that we think that this amazing country that so many people have come behind and built, we are going to run it right into the side of the mountain because we're simply not going to have enough people to sustain it.

58:39And I, it's just the, you know, you and I may never solve either one of these problems in its entirety, but I'll tell you what, man, I'm glad that there are people out there like you who are, who are seemingly taking this, who are taking this challenge on and doing it in a very pragmatic, thoughtful and faith-based way. And I, dude, I love the fact that you are going right to the source. And like you said, cutting 40 to 100 checks and giving it to the people who are actually going to put this money to work and help people. And, you know, God bless you for that, my friend. Thanks, man. I appreciate it.

59:16You know, it's funny. I never like to say, like, we're out to change the world. It's like, that's kind of like a hyperbole. It's like, no, we're here to make a tangible impact, supporting life-saving services at pregnancy care centers. It's a very defined niche of good that we're doing. And I think if everyone just finds their defined niche of good, we are going to change the world, but it's not just me. It's going to be a collective effort of everyone finding their niche of what they believe they're called to and using it for the glory of God. And that's how we make impact. While giving people delicious coffee.

59:48That's true. They get to enjoy that along the way. Exactly. Yeah. So, uh, so people are, are interested in your journey, um, and, and they're interested in the coffee. Where do they go both for the coffee? And I don't know if you have any, uh, specific content veins around your journey with the business, et cetera, that you'd like to send them, let them know where to go. Yeah, just our website and stuff. That's where we post all our content, but sevenweekscoffee.com is where you can find us. We're on Instagram as well. We can keep up with our content there too. Dude, appreciate the hell out of you.

1:00:16Thank you so much for coming on. Yeah, enjoyed it.

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