How to Build Your Own AI Software (Without Knowing How to Code)

30:21Ryan Hanley:We have to be telling stories. We have to be building an audience, et cetera. So if you're cool with that, I'd like to just be able to talk those two paths because I know we have a pretty equal set in this audience of in the business, on the business guys and gals. So with that said, I want to transition over to kind of your book and your business and talk more about how do we actually start to use these tools to get our message, our audience, our brand out in front of people? And you use the word viral a lot, which I know, like, depending on what side of the cynical spectrum you sit on is either completely acceptable or this like slop word that everyone, you know, hates on.

31:03Ryan Hanley:I have no opinion on it and certainly don't have a negative opinion on it at all. So, like, why is viral important today? And how do we start to set the stage, set our business up, our messaging up? Like, what are the building blocks to actually be able to go viral? Yeah. So such a great question. So yeah, virality is a controversial word, right? It's also subjective. So viral for me is different from viral for you versus viral for the local plumber, right? If you go viral in different niches, it unlocks different things. And I also mean strategically going viral. I don't mean cat videos and dancing.

31:47The whole thesis of my book is don't be a content creator. Be a business owner who creates strategic content. You have to have the back-end systems in order to execute as well as capitalize on it as well.

32:03Ryan Hanley:because you could - Very glad you made that clarification, dude. I'm very glad you made that clarification. I think that's very important when we talk about this because like you could post a video of one of your employees kicking you in the nuts and it would probably go pretty far if you had like some trending music around it and like a doink sound or something, right? But like, that's not actually, well, depending on your business, I guess, that's not necessarily helping. And I would say the predominant amount of people that are certainly listening to this podcast, that's not gonna really help them grow their business.

32:30Ryan Hanley:So I appreciate that quite a bit. We're talking about getting, we'll say, maximum reach and exposure on content that builds brand and real audience. Yes, absolutely. Specifically in your niche. So I love, think about a content funnel, right? At the very top of the funnel, you have the broad awareness-oriented content. This is at the furthest reaches, touching somebody and bringing them into your ecosystem that could be a customer or could eventually be a customer. Just the broadest. I brought up this example earlier, right? When I was growing my personal brand for my agency, I was sharing useful websites that feel illegal to know.

33:16All of those, you know, powerful opening hook. I'll get into kind of framework stuff if you want. Love it. Yeah.

33:22Ryan Hanley:Let's do all the nerdy shit. As far as nerdy as you want to go. Yeah, yeah. Cool. All right. All right. How much time we got? So. There's broad top of funnel oriented content. There's middle of the funnel, the nurturing, the how to the authority building oriented content is where you go deeper on individual topics. And then there's the sort of FOMO conversion oriented topic at the bottom of the funnel. I love to stay at that top of the funnel. This is where virality happens because it is the most broad appealing. It reaches the most amount of people. Another great example of this, shout out to Roger Wakefield, just an example that comes to mind.

34:04The expert plumber, massive, massive social media following, millions of followers in the plumbing niche, was a local Texas plumber, actually sold his practice because he was so successful. Now he teaches other plumbers. um he had a lot of great how-to content how to fix a toilet how to you know change the spark plug or you know the whatever plug on back end you know whatever but his viral content is comparing uh popular uh tools or plumber reacts to um you know um uh septic tank explosions or something like that, right? Like it's very niche specific. It's broad appealing. It's interesting. It's going to Home Depot and, um, and, and hoping the person doesn't buy the, the, the large or a brand name thing that everybody thinks about, but is actually just a scam because they're really good at marketing, right?

35:03Like real plumber reacts. That is top of mind. That's broad awareness oriented content. That's going to attract people to follow you. And then that's where real conversions can happen, right? So now we have living in that broad awareness-oriented funnel. Think about that. Structuring your content will really help you stack the odds in your favor. And so I have a framework in my book, for instance, that anybody can follow. It's called the Start Video Framework. The S stands for stop the scroll with a powerful opening hook. The T stands for talk about a problem that's related to that opening hook.

35:41The A stands for aligns where you can briefly talk about yourself and build authority. The R stands for resolve that problem. This is going to be the meat and potatoes of your actual video. And then the T is tell them what to do next. This is your call to action at the end. So if you have a broad topic in mind, you have a strong opening hook associated with that. You're expanding on it by talking about that problem. You're building and extending the view duration. Then you're talking about how you are the perfect expert for this. You're giving information away and resolving that. And then you're telling them, follow me if you want to learn more about this particular topic, et cetera.

36:27And if you follow a framework like that, you're going to stack the odds in your favor that they're going to go viral. It's going to convert and hold attention. and then you're actually going to generate leads and sales for your business.

36:40Ryan Hanley:We break down two aspects of the start framework in particular that I see a lot of people who don't spend time in here struggle with. First one is, as for you, the opening hook. I know just about everyone has probably heard this term and knows that hooks are important, but just butcher this. Even pros butcher this a lot. You know what I mean? Like you'll see great ones and then you'll, you'll see them miss. So I'd really like to dig into what makes a good hook. How do we, you know, if I, if I'm a, a, a, not a marketing person who thinks about this all day, but I do want to put some content out, like how do I start framing that?

37:18Ryan Hanley:Okay. And then the other piece, and this one I think is sneaky, but, but is so often missed is the A like, why should, what is it about my experience that you should actually care what I'm telling you? I see so many people just blow past this, not do it at all, or butcher it in almost like when they do do it, it comes off as like braggy or egotistical and it gives you almost the opposite feel. So love to talk about the hook and then how we do that kind of authority part, the why you should care part really well. Yeah. So the other nuance here as well is short form content tends to go viral faster than long form content.

38:01Keep that in the back of your mind. With that said, the infinite doom scroll on TikTok, Instagram, Facebook Reels now, YouTube Shorts, all of these platforms, we have to capture attention immediately where the next piece of content probably will. There is an endless supply of content now, and that is the importance of the opening hook. You also have to remember that nobody is doom scrolling on social media for you. specifically. They are there for entertainment, for education, edutainment, distraction, time killing, whatever, right? So you need to have all of those components in mind. What I see a lot of people get wrong is placing that A, that authority, that alignment at the beginning.

38:55That is not a good opening hook. You can save that for later. It's important to mention who you are, why they should trust you. There's different ways that you can do that. Stop doing it at the beginning. Nobody cares, right? So think about it from newspaper headlines. You should be able to read it in your head in one to two seconds. I think you have the grace of three to four seconds if you're really good with it. You can also stack this with series as well. This is a little bit more nuanced, But so a series, for instance, I'll give you some examples of opening hooks that I use. So I said earlier, these five websites feel illegal to know.

39:41Takes two and a half, three seconds in order to say that. It's a recurring series because I can swap the five websites in there each individual time, but it stops the scroll. What are the websites? Why are they illegal? Are they actually illegal? It's a curiosity gap. Another series that I have recurring right now, actually variable, is ChatGPT Secrets You Should Know, Part X. Clawed AI Secrets You Should Know, Part X. Gemini or Google Gemini Secrets You Should Know, Part X, right? It creates that curiosity gap. If it's something that I'm interested in, I'm going to continue to watch. And I can fill in the blanks every single time.

40:28So think about it from that perspective. over sensationalize it a little bit, create that curiosity gap. And then the A, the align, there's different ways that you can do this as well. By the time you're in that process, so we stop the scroll, you have your opening hook talking about a problem. So you're expanding it a little bit. Now you're maybe 15 seconds into the video, right? This is a really good view extension retention hack. That if you follow that strategically, especially in a short-form video, you're much more likely to go viral with that content because short-form content has that drop-off point immediately if you're not hooking them.

41:14That align, keep it brief. You've earned their attention for, well, 15 seconds or so. You can say, hi, my name's Austin. I'm your friendly AI expert. or um i've seen one recent i love horror movies um i forget his name offhand but he's like hi my name's uh john i'd love to be your your your movie guru right that's um that's that's his uh authority in there or um another way that you can do it and save the time is having your credentials listed on there as well so when i owned my agency we worked a lot with uh therapists and psychologists. So they had to put like their name and LCSW, licensed clinical social worker under it or PsyD.

42:04Or if you're a real estate agent, mortgage broker, you have to put your license number on the video, you know, on there as well. And so that builds authority as well. And it can literally just be your title. And that builds that trust factor online as well. So, you know, no like trust is a little cliche, and I think it's even expanding past that. Yeah. But it really adds into that as well. So you build a little bit of trust after holding their attention, and then you can go into the rest of the framework.

42:38Ryan Hanley:And with all, you know, just to be clear with the audience, I am not a, I do not teach this type of stuff, but I do get asked questions. And, you know, some people will be like, hey, I created this. What do you think? Right? What do you think about it? Okay. And I see, I really, I just want to stop on the alignment authority piece for one more second. Cause I do see things where like, I see sometimes it's like this big brag. Oh, I've done this and this, and I've done this thing and it goes too far. Right. And then, and like you said, other people blow right past it. Like, what is like a good stat?

43:16Ryan Hanley:Like I know when I'm doing, I found when I'm doing a post about like a communication method, I nerd out so hard on the psychology of communication. I just love the idea that like if I know how to spin a certain set of words in a certain order, I can literally hack your brain to do what I want you to do. And visually it works as well. I'm just fascinated by it. Um, and I found that when I share a communication oriented, uh, piece of content, particularly short form, that if I say, Hey, my name's Ryan Hanley and I've done over 400 paid keynotes as like my alignment piece. Right. So one little stat that kind of gives validation to I've done this for a while.

43:58Ryan Hanley:That seems to work. If I go farther, I can literally see on the Instagram thing, whoop, like right at that section I'll get, and guys, if you're watching and you can see me doing hand gestures like a crazy person, but essentially the graph and Instagram's retention, I've seen it like in that section. If I go more than one stat or I spend too much time there, it literally drop, like people are just scrolling away. So how do you determine if let's say I'm a, again, let's go main street services, businesses, like an insurance agency, a plumber, you know, whatever, how do, what are the stats that they could be thinking about?

44:31Ryan Hanley:Maybe beyond just like their licensed or I'm a licensed whatever that could add credibility without sounding too much like you're bragging or being egotistical. I think you absolutely nailed it, right? One line about something that you've achieved or something or how you've helped somebody particular to that video. So try and tie the alignment to the topic of that video, right? So the plumber route, right? Like I'm Roger Wakefield. I've helped 10 ,000 people in the state of Texas over the last 20 years. Boom. You know, just move on. You can get a little bit more specific, right? Like I've, you know, if it's five best toilet unclog strategies from Home Depot, you can be like, in the last 20 years, I've unclogged over 20 ,000 toilets in the state of Texas.

45:24Boom. You know, and then move on from there. Like a stat achieved based on the opening hook. again yeah like you've got like two three seconds in each little segment here the resolve you can that's where your meat and potatoes are you can put more emphasis there but specifically for this alignment remember like again this is discovery oriented content they don't care about you sorry sorry everybody they don't give a crap about you if they want to learn more about you they're going to click on your bio. They're going to click on the website. Maybe they'll DM you. Maybe they'll go to the website.

46:03They're going to do a little bit more research. This is the user journey. Stop making it about you and always make it more about who you're trying to reach. Give your best information away for free. Just have that two to three second alignment piece in there associated with a stat or a number that you've helped. Again, tie it into that opening hook. That's all you need. Yeah.

46:27Ryan Hanley:And guys, I don't mean to spend so much time here and I want to move on from this particular topic, but I did think it was incredibly important because when you guys send me your posts and you'll say, hey, can you just take a look at this? Right. And again, I don't present myself as a viral expert. I am not. but the two the reason I had Austin spend so much time is that I feel like we go right to the the info that we want to barf on people and while that is important right it unfortunately you can't skip these two steps guys like this is these are the two things I see kind of we'll call them more amateur or non-professional marketers make is that this is where you psychologically hook people in so that they do give a shit about the stuff that you're actually going to teach them.

47:15Ryan Hanley:So, you know, they're never even going to stop and you'll be in that like 200 view, you know, death valley forever if you can't get past this point. So I just wanted to spend a little bit of time. I appreciate you letting us languish there for a minute, but I did think that was important. You know, so now you hadn't had an agency and now you start a AI tool that does video marketing, video creation, video editing to a certain extent, like, aren't you cannibalizing your business by doing this? Like, why would you, why would you, um, you know, go out and get into this? And I think the tool is wonderful.

47:52Ryan Hanley:And please like dig into it, tell us about it. Um, guys, not, not, not a paid sponsorship or anything. I just think it's wonderful. And I really want to think through kind of taking your business and adding and seeing going, we can turn this actually into an actual product that people can use. I want to think through that whole process. Yeah, it did cannibalize it. And that was strategic. That was on purpose. So to one degree, I was completely burned out in agency life. I was stepping away. I tried to hire people to run the company for me. I ran it into the ground. I'm just going to be frank and honest there.

48:36I was in the marketing agency space for a total of about 12 years and I got really burned out on it. But I still wanted to help people. I love what I do. I love social media so much. It's changed my life. My whole purpose and mission is to provide the tips, tools, and strategies to help change other people's lives and make money online with social media. And so I needed to find out a way that I could do that that wasn't burning me out and that I could help even more people at scale. And so I really just, over the course of two years preparing for creating this tool, SoLby, I talked to a lot of our customers.

49:15I talked to a lot of business owners of why they hired a marketing agency in the first place. What were the problems that they were facing that needed to hire a marketing agency? And the core problems that I came across and I really broke everything down is they know they need to create content for social media, but they don't know what topics to create. They don't know what to say on camera. They need help staying consistent and accountable. They don't know how to do video editing or they don't want to do video editing. They don't have the time to create and edit videos and schedule and publish it across every social media platform.

49:56Maybe they don't have a son or daughter that can do it either. And so it's this chicken or the egg problem of them being so focused and not having time on their business, but not getting the word out enough. So not enough new businesses coming in. That's why they hired a marketing agency. And I got to a point where I'm like, oh, when I break this down, all of these steps can be done with software. And so syllabi started as an internal tool, really. Because I look, I did that. I've been doing this time inventory thing for a couple years now. And I looked at what was taking me the most amount of time and it was the content strategy.

50:36So I was going out and doing competitor research. I was doing keyword research on topics to create videos on for our customers and then studying competitors and outlining this big content strategy. So we started with that. And so that was really the main first feature of syllabi is enter a topic, enter a service, and it shows you all the topics and questions and keywords that your customers are searching for online. Because I also believe that within this viral landscape, social media is a search engine. The discoverability engine is so good. These algorithms are so good. They're going to put content in front of you based on your needs because of your viewing patterns and your search history on social media.

51:17That's a long-winded rant there. And then they don't know what to say on camera as well. So we came up with this whole interview process, like when I was at my agency, this whole interview process where I looked at, you know, main keyword that you're trying to create a video for, and then what are the logical questions that make this a longer video, all within the same topic. And so now with AI, the last couple of years, script generation just follows that format. So we have our topic. Now we have a script that is based on my framework of the start video framework that I mentioned, but it's based on tens of thousands of video scripts that I've handwritten myself and have studied as well.

52:06Ryan Hanley:That's alignment right there, folks. Do you hear him just align? It works. Because now you believe what he's about to say. I didn't mean to call you out, but that was perfect. It was one stat, one line. It's so ingrained. yeah right now it was perfect like literally you guys he just did what we were talking about before right so now the next part and i didn't mean to interrupt you but it was like so perfect based on what we're saying like now like i know i just said i go oh shit he knows what he's talking about he did 10 000 scripts by hand like okay like i literally i like felt myself leaning in that's why i interrupt you i'm sorry but that that's what it is by setting the stage there and saying I did 10 ,000 handwritten scripts myself.

52:42Ryan Hanley:I can tell you from blood, sweat, and blisters on my fingers from holding the pen what this scripting process looks like and what produces a good script. So just wanted to point that out. Thank you. Yeah, yeah, no, no, great catch. I don't even catch myself sometimes. It's just habit now. And then, so what's the next step? So you have your video script, right? Then it's the actual video creation. And that's gone over through a lot of iteration processes And so by an image generation based on the context of the scene to now AI video generation with all of the models based on the scene, edits everything together.

53:18And then you can connect all of your social media platforms and schedule and publish it out. So it's basically all of the steps that I was doing manually at my agency, charging a lot of money, multiple five figures per month in some instances. and um it's self-serve it's automated it just helps and i don't mean to be self-promoting but um i i just thought that you know i got to a point where i saw this ai writing on the wall of everything will be able to be automated do i sit back in my business that i'm already burn out on and watch this slowly dismantle everything that I've built? Do I take the chance?

54:10Do I be an early adopter that I've historically been? Do I bet on this being a technological revolution and try and be a leader and create something early that helps people and risking cannibalizing my business. And that was the decision that I made. And I think it was the best decision that I possibly could make. I'm in a better situation mentally, physically, financially, in my relationship, everything because of that decision. But yeah, I cannibalized my own business. I shut that agency down. But it was worth it.

54:52Ryan Hanley:I mean, I love it. I think it's, one, I love that it's a product that you created out of your own business. And I want to put a pin there just for a second. I want to come back to this concept because I do think this is where we're headed with some functionality. However, I'm okay with, just one, to clarify here, I'm okay with you talking about your business being a little self-promotional. And the reason that I'm okay with it is because, one, you built it, you're on the show. Two, you're on the show. There are so many tools that we're getting bludgeoned with every day. I think it's important to learn how you thought through these tools, how you thought through creating your own tool so that the audience can start to create their own filters as to what tools they choose.

55:35Ryan Hanley:Because$20,$50,$100 a month subscriptions to these tools can stack up really, really quick if we're not smart about the ones we're using and actually using the tools that we pay for, which is a whole other conversation. All right, I want to get into this idea of kind of thinking about our business and creating solutions just for us, right? So this is Claude Code. This is Manus. This might be OpenClaw. Using these different codecs if you're an OpenAI guy. I'm almost completely off OpenAI and ChatGPT, by the way. I kind of am, too. I'm with you. They really dropped the ball. I'll be honest. manis ai have you played around with manis yeah yeah i mean i i love the direction that you're going here because i i've been super into vibe coding yes the last year as well so um i i have great answers for what yes i want to know like okay but yeah so i'll give the audience give the audience an idea so i um uh just just i'll set the table and then i want you to run with this so two things guys so one um the first thing i did from a vibe coding perspective was i am terrible at personal finance.

56:49Ryan Hanley:Terrible. Like I just, the idea of slowing down at the end of every month, downshifting into second and like, how much did I spend on this? And what did I spend? I'm just like my ADHD crazy brain hates doing that. However, I'm not a dummy. I logically understand how important it is to understand where your money is, where it's going, et cetera. So I just vibe coded this little tool that allows me to upload my bank statements and my credit card statements. And then it acts as I told it to act with like Gordon Ramsay style, even though I know he's a chef, like his style of aggressive. Like, I want you to yell at me when I do the things that I told you I didn't want to do.

57:31Ryan Hanley:Right. So like so I have this little thing and I get this little report once a month. I've had this for my third month now. And it's just like you said you weren't going to spend more than$300 on DoorDash in a month and you spent$500 like, you know, write me this like nasty gram. Okay. So that's an idea. That's one idea. And then for my business, guys, just to set the table here for how I'm thinking about these things is I went down the open claw path mostly because I was super interested in it, but I had a real need for this podcast. The podcast has grown to the point where I'm in that in-between stage between doing it myself and hiring a team member to come in and manage all the admin stuff.

58:15Ryan Hanley:And what I said was, I wonder how far I can get with, you know, I chose OpenClaw. I could have done Claw Code Agents or something like that, but I just went with OpenClaw. How far could I get with a tool like OpenClaw where I built out my own systems for doing this without having to hire somebody, right? So I'm thinking about simple things in my business. Like when I get a pitch from a PR person, which I get five a day to be on the show, right? Well, I got to research the person. I got to click on all their links. I usually do like a wide research on ChatGPT or OpenAI. And it's hard. You don't always know.

58:53Ryan Hanley:I mean, some people, you know, just aren't good fits. It doesn't mean that people are bad or wrong. But like that takes a lot of time. So now I have a simple, you know, group in Telegram for my open claw. I call him Maximum Effort. He's Max for short. If you get that reference, you're one of my people. And one of his tasks is I forward him an email from PR pitches, and he does this full build out and then gives me a score. If the score is over, is seven or above, he automatically responds and says, hey, we'd love to have insert person on the show. Here's a calendar link, have them scheduled. Okay, great.

59:34Ryan Hanley:That alone, just that two-step process saves me probably two hours a week of work. That's it. And so how do you start to think through this? So just table setting for the audience. How do you start to think through this and go, So here's something that I, that not that I need to go. I don't need, I want to go look for a tool for this. This is something I could actually use Claude Code or another similar tool to actually create this functionality. How do you make that determination? What are your filters for the things you can create versus going and finding a tool? And what are the advantages to creating it yourself versus going and buying a tool?

1:00:15Yeah. Well, firstly, thank you, Max. I'm glad I made the cut in the PR outreach process. Thanks to Maximum Effort.

1:00:24Ryan Hanley:I think he said, you got to get this asshole on the show because he coarses like a sailor. He didn't mean that in a negative way. I love it. All right. F yeah, Max. Okay, so it's a classic build versus buy perspective, even in business. What is the cost investment and savings of building it yourself and internal versus just outsourcing it and buying an out-of-the-box solution. This traditionally has been a much more expensive cost-benefit analysis because you'll have a technical team that, yes, you can build this internal feature, but it's going to take 20 hours of developer hours at$50 an hour.

1:01:15And then maybe you'll see a total ROI from that investment over the course of, six months. Well, maybe it's cheaper to just buy a$20 tool, outsource it, right? But now with VibeCoding, that cost difference and that time difference is drastically different. I literally have Agentic AI Perplexities Computer coding me a Calendly alternative right now so that I don't have to spend, you know, 50 bucks a month on Calendly anymore right now in the background. That's a tool that I'm using. And then I'm also able to sell it. That's the other benefit here is creating tools for yourself that guess what? Probably other people are going to have that same problem.

1:02:02So you can sell it to. So a great example of what I did recently, about seven months ago, actually using Manus. I was, so to set the stage here, last year i did about 1.4 billion organic views on facebook organic no no dollar spent behind it 80 it's actually 79.3 of those organic views came from text posts these long text posts that were uh rest in peace photoshop these five new ai tools do it faster, kind of that structure. And then in the comment section is one tool at a time, what it does, what it costs, overview, blah, blah, blah, blah, blah. These posts went mega viral. I used to do that research manually on Google and find the tools, write the headline, write individual posts.

1:03:01Then I went and started using ChatGPT tasks last year to do that research and automate it for me. and I still was just copying and pasting. Then I had the idea about seven months ago, well, I want to just streamline and automate this whole process. So I used Manus to create this tool called Threadmaster that does all of that. It stored all of my top performing text threads that got those billions of views. I can enter in any topic that I want and it automatically generates the thread in that format that I can then copy and paste it. That saved me so much time and effort from how I was manually doing it.

1:03:40And then because of the cost of it, I'm like, you know, and I'm sharing my results in my marketing. I'm like, I bet other people would be interested in this too. And so I charged$5 a month for it, for unlimited use. It has about 2000 users right now. So that tool, and it's like 95 % profit margins. So I used Banas to create an internal tool that saved me a lot of time that was helping me go viral on Facebook. Facebook's paying me because I'm monetized, but then I can sell it as a solution that genuinely helps other people achieve the same results as well and save them time. And this tool has made like$60 ,000 so far and it's profited 52, 53 ,000.

1:04:30But it's an internal tool that started with me and then I just put a small price tag on it to sell it as well. And so, you know, it kind of goes back to the time inventory as well. But also just like, also do a price audit. Like you were saying, you know, what's that tool that tracks all your subscriptions? I forget. You just like sign in your Gmail.

1:04:54Ryan Hanley:Rocket money is one. Rocket money. Yeah, rocket money. Exactly. So just, you know, sign up for rocket money or just look at your bank account statements and be like, okay, you know, I'm actually paying for 10 software tools right now per month. And it's, you know, they, they stack up. It's I'm paying$500 a month in software. Look at the ones that you're using only maybe specific features of not the entire suite. Use a vibe coding tool. Everyone, you know, there's, there's manis, there's lovable, there's replets, there's cloud code, there's codex, pick your poison. It doesn't matter. Right. Right.

1:05:34Vibe code that for yourself. Get it as efficient as it can be. Very simple process. You don't have to be a technical founder to be able to do this either. Get it to a point where it works. Cancel your subscription. And if you want, you can add your own subscription on top of it and start making money instead of just saving money.

1:05:59Ryan Hanley:Guys, this is like, so I had another tool that I created. because scheduling, time blocking is basically how I run my life, right? Kind of similar to the time audit. If it's not on my schedule, this is the thing I get in my family. I get an issue in my family all the time. I'm like, guys, you can't just text me and like have that be it. Like my calendar, for a whole bunch of reasons, my calendar runs my life. If it's on the calendar, I will be there. I promise. It's not on the calendar. There's a good chance I don't even know. It doesn't matter how many times you told me. Okay, so I created this simple tool that anytime I needed to do a project, I would type in the box and I'd tell it what the project is.

1:06:40Ryan Hanley:Say it's, hey, so I'm working on a book. I want to get the next chapter of my book done. This is what it is. I'm starting from scratch. So I have to do research phase. I have to do all these phases for this particular chapter. Okay, great. And I'd hit go. And what it would do is it would basically figure out, is it creative or is it tactical? So it would either schedule morning for creative, afternoon for tactical. And then it would say based on, and what's your timeframe? Well, my timeframe is a month for this chapter. I'm just making that up. Great. So then it would go and say, based on your current schedule and the amount of time we believe it will take to do this and the amount of creative versus tactical, it would then go out and schedule those time blocks into the calendar to get that particular project done.

1:07:28Ryan Hanley:So now it's not... I'm hoping to get it done in a month. I've literally got the time scheduled in my calendar to get this project done. Okay. So I kind of messed up a bunch of stuff before it goes, because it was the very first thing I ever did. Like I think about that and I always come back to that and I go, this was me literally. And this is why I mess it up is I want to get into, I want to be respectful of your time and I want to kind of wrap up with the audience here. But I want to kind of get you to break down what this realist, it feels overwhelming to a lot of people. Everybody that I talked to this week when I was talking about some of the things I was doing that are out on the edge a little bit, they're like, that seems too far.

1:08:08Ryan Hanley:You know, that feels intimidating. That feels overwhelming. All I did to get that was tell the talk into the text and put the talk to text file into the computer. Exactly what I just said, basically. Now, there's more to it to make it really work. I messed up some things. I got some things I got to fix. But it's not much more than that. Just telling a Replit or a Lovable or a Manist, etc. what you wanted to do. So for the audience who maybe has some of these things in here and really wants to start playing, what is starting to spin up your own vibe-coded application actually look like in reality?

1:08:47Ryan Hanley:Like, you know, do you kind of have to dedicate a significant amount of time? What is the nerdiness level? How accessible is this? I think it's extremely accessible if you're willing to put in a little bit of time. I also want to say that it's not that expensive either. You can get a fully deployed product up for less than 200 bucks, maybe even less than that, depending on how much back and forth that you do. It's quite simple too. Using a tool like Replit, Replit's a personal favorite of mine, you can take a screenshot of a website the url and say code this it literally is that simple you can go to calendly take a screenshot of calendly paste in the url of calendly and reflet will gather all information and and code it for you it gets a little bit more and you know you want to iterate with it.

1:09:48But if you're able to talk to ChatGPT, you're able to talk to Claude, you're able to talk to Gemini, you can create your own software now. There's really no barriers anymore. You test it. It's in a visual window next to it with you. You say, this is broken. Talk to it in natural language. Get it to a point where everything pretty much works. And again, you're just using it and saying like, this doesn't feel right. You can self-deploy it in these tools, host it on that tool, map it to a domain, connect it to a Stripe account if you want to charge. You don't have to if you want to use it as an internal tool.

1:10:29You can now publish it to the Google Play Store as well for mobile apps. Everything is self-hosted in these tools and they're getting better and better every single day. So realistically, it can take a couple hours. It depends on the complexity of the tool as well. It's also a thing to remember that you're not going to just recreate go high level CRM that has 10 ,000 features in two hours. But if you just need a tool that does three or four simple functions, you can get that online in less than a day in just a couple of hours just going through it. You might spend tens of hours working on something, and if you're a perfectionist, maybe a little bit more.

1:11:20But it's simpler than most people think. I think everybody, including their uncle, has had an app idea, but they've never had the resources, the money, or the know-how to get it out there into the world. And that barrier is no longer there.

1:11:41Ryan Hanley:to me this is one of the greatest unlocks of the next three to five years in business is is figuring out and i'm a big fa fo guy here like build a couple things that don't work and just delete them right like you said it's going to cost you 20 30 bucks to mess around see what works it doesn't work it looks ugly i don't like okay great delete it start again right like play around with this a little bit, but I think the ability from a leadership perspective to see these nuanced, repeatable tasks that you can bring internal, maybe strip out the 17 features you don't need and just have the two or three that you actually use saves time, money, especially guys, if you have a larger team and you're paying 15, 20, 30 user seats, I mean, that really adds up for some of these tools.

1:12:32Ryan Hanley:I mean, I built, I built for a little side hustle thing that I have, I built a Slack replacement. Doesn't do, it does 15 % of what Slack does. It does everything that that little side hustle needs from like a message board communication standpoint. That's it. It does everything we need. None of the other stuff. And I was actually doing it for a client and it took 17 user seats at 15 bucks a user seat off of their books. And now I think it costs them maybe$40 a month total in like API costs. That's it. So it's, I mean, and now they have all the messaging they need. It's not too much because their thing was like Slack was too much.

1:13:15Ryan Hanley:It was too much. It's just overwhelming. We get lost, blah, blah. I was like, all right, well, what do you actually want it to do? And guys, you know, like I'm not hype. I'm nerdy, but I'm not technical guys. Like I'm not a technical, I don't know how to code. You know, like I'm learning some of this stuff, but, but I'm not, I didn't walk into any of this. I walked in with zero intrinsic knowledge about how any of this stuff works. To be honest with you, coding and that whole side of the game has scared the crap out of me for such a long time. Cause I felt like I didn't speak the language. It was like scary.

1:13:45Ryan Hanley:You know what I mean? Like I've worked with tons of devs. I've been on product teams, but like that side has always been scary to me because I felt like they were speaking a language I didn't understand. So I could never be fully invested in the conversation. And now with this ability, even if you do have a more technical person and more development, you can be much more engaged in the process because you don't have to understand C++ or JavaScript or whatever language. You just have to understand what you want it to do. And that, to me, starts to become the skill. Huge unlock. Yeah. Austin, dude, this has been absolutely phenomenal.

1:14:20Ryan Hanley:I could talk to you all day. tell us about where people can find out more about your AI video tool that you've created and then also how they get deeper in your world and obviously we'll have all these links including a link to your book in the show notes guys whether you're watching on YouTube or listening just scroll down you'll find all this yeah so the name of my company is syllabi the video generation tool. It's S Y L L A B Y dot I O. And basically automates everything for video marketing to help you drive leads and sales, saving you 70 % of your time and budget. My book virality, you can find anywhere you buy books, Amazon.

1:15:00You can search for Austin Armstrong on Amazon. You should be able to find it in there. It is everything that I know about marketing, helping you go viral in the right ways for business focused. I'm not going to tell you to dance or to kick your employees in the nuts in order to go viral. I'll teach you all of the frameworks and nuances for every individual platform, as well as psychological triggers that will increase your engagement, things that will have an immediate lift for you and your organic content. And I just hope that it helps you. And I'm very easy to get a hold of. If you search for Austin Armstrong on social media, I'm everywhere.

1:15:47I am the nerdy with AI and glasses, Austin Armstrong. I am not the defensive line coach of the Florida Gators, Austin Armstrong, nor am I the six foot two curly haired relationship vlogger in LA, Austin Armstrong. drunk I'm that business nerd right in the middle um I'm very easy to get a hold of please DM me

1:16:09Ryan Hanley:I love it bro this has been great I appreciate your time guys check out Solilby absolutely get the book the way that the reason I wanted to have Austin on versus so many other people that talk on this topic is the fact that he has dialed in on this idea of strategic right strategic virality it is so incredibly important going viral means nothing if you're not doing it for the right reasons. Appreciate the hell out of you, man. We're out of here. Peace.