The Spiritual Secret to Wealth No One Talks About | Kevin Trudeau

0:00Hello, I'm here during the lunch rush with Janice who owns her own food truck. Best cheese steaks in town. Janice traded up to Geico commercial auto insurance for a food truck business. We're here where she needs us most. They sure are. We make it so easy for her to save. With customized coverage, it grows with her business. Sorry, I just get so emotional talking about saving folks money. Not this onion I'm chopping? It's just so beautiful. Oh, yeah, nice onion. Get a commercial auto insurance quote today at geico.com and see how much you could save. Get more with GEICO. See, people that don't succeed are always good at one thing, making excuses.

0:34Successful people aren't. They know what they don't want. They use that negative energy or that pain to clearly define what they do want. They see themselves in possession of what they want as if they really were in possession of it. And they feel now as if they would feel if they actually were in possession. So the point is, this is what wealthy people do. Your mind creates reality.

1:05in a crude laboratory in the basement of his home

1:13all right kevin man it's such a pleasure to have you on the show thank you for taking time with us today it's my pleasure glad to be here so highly successful guy and one of the things that i found very interesting is this concept of spirituality in your work. And I'm very interested in this because I found that I'm a very spiritual guy as well. I'm a Christian. I was raised half Catholic, half Methodist. So, you know, I kind of live in both those worlds to a certain extent. But I found that the more I've developed the spiritual side of my life, the more successful, the more fulfilled with where I am yet still driven I've become.

1:56And I'm very interested in how that manifests in your life and how it's played a role in your success. Well, there's an interesting concept that I coined many years ago called spiritual materialism. And it talks about the fact that there is not a distinction between spirituality or consciousness and making lots of money. And generally, we put those into two different categories. You're either going to be rich or you're going to be spiritual. And if you look from a Christian perspective, you know, people always quote a particular scripture that says, it's easier for a camel to walk through the eye of a needle than for a rich man to enter heaven.

2:39And that's really a misquote and a mistranslation of the actual. The eye of the needle was actually a door into the city, and the camel, in order to get in, had to unpack, in other words, leave all the material stuff there, get on its knees, humble itself, and go through the door, and then all the material stuff came in with it. So it's a really little misunderstanding of what it says. But the bottom line is everything is spiritual. A spiritual guru years ago was asked, show me where God is. And his response was, show me where God is not. The whole idea is everything is an expression and extension of the one universal consciousness, which is all things.

3:31Therefore, everything is spiritual in nature. The Rolls Royce that I drive is spiritual in nature. The Ferrari is spiritual in nature. The private jet that I'm flying on is spiritual in nature because it's made of, it is an extension and an expression of that one universal consciousness. So you can be spiritual and material. The difference or the distinction between the two, because we do know people that are money motivated and they're not spiritual. We know people that are very spiritual and are flat broke. The distinction is a word called detachment. If you are attached to material things, then you lose, quote, the spirituality or consciousness or understanding or awareness of love and God, right?

4:18But if you are detached from things and you use things and love people instead of using people and loving things, that's when you attain freedom and liberation on all levels and dimensions and you can become successful materially or financially to any degree you want. But more important, as you pointed out, fulfilled. You have a sense of peace, a sense of certainty, a sense of centeredness and oneness and connection so that when you go to sleep, you have a smile on your face and you go to sleep tired instead of bored and you wake up excited instead of tired. So I love that. One of the core values that I operate through and have to remind myself constantly of and I'm trying to teach to my children, I have 11 and 9-year-old sons, is this idea of detaching from the outcome.

5:14Not that the outcome is not important, but we have to detach from it because that attachment to the outcome of any activity that we take, right, immediately applies stress, pressure, anxiety, emotional connection, pushes us in a way that takes us from the activities that we need to do, right? We start focusing on this outcome and not the actual things that are going to get us there in our enjoyment and fulfillment in those activities. And, you know, is this, you know, one, do you agree with that premise that this idea of detaching from the outcome is a way to ultimately, like, I found the most success in my life when I've not that I didn't want the outcome, right, but I detached from it from it and focused on an enjoying finding passion, energy, excitement, purpose, meaning in the things that would ultimately lead to the outcome.

6:06And is that where you seem to be going? Or you're one of one of the first and only people that I've ever met that actually articulated that and have that awareness. In my trainings, like Your Wish is Your Command, How to Manifest Your Desires, my audio course or my book, and some of the other courses I have, the Success Mastery Course, the Science of Personal Mastery Course, I talk about a missing key to the law of attraction or the missing key to the manifesting formula. And that missing key is detaching yourself from the outcome, releasing an attachment to a particular outcome, which is what you just said.

6:43I mean, that really is the missing key. Not being attached to a particular outcome releases or frees you from thinking about and feeling the fact that you don't have it or the lack of it, which if you're in that mode, if you're feeling the lack of something, the fact that you don't have it, the absence of it, you're not going to attract or create or manifest that in your life. And that's why what you really just described is the definition of the axiom, the journey is the reward. Yeah. Or success is the progressive realization of a worthwhile goal. It's not the attainment of it. It's working toward it.

7:34And the reason why, there's something that is the cause of that. We think that we want to attain things in order to gain happiness. That's not true. The most powerful chakra in the body, right, is the sexual chakra. We have that drive for procreation, for survival through sex, and it's a major, major drive, and we all know this. But it's not sexual drive. We talk about the sexual chakra, for those who know about chakras. It's really not a sexual chakra. It's a creative chakra. because the act of creating is expressed in the act of sex, which is procreation, right? So the creation drive means we are happiest when we are in the act of creating, not in attaining or having something.

8:31Example, if you have children, you go to the beach and your child says, I want to build a sandcastle. He doesn't say, I want to have a sandcastle. He says, I want to build a sandcastle. That's where he gets the enjoyment. And as soon as he builds a sandcastle, what does he do? He destroys it because it's like it's no good anymore. I was going to say, all he really wants to do is destroy the sandcastle. Exactly. Now I want to destroy this so I can build something else. So it's this beautiful act of creating. That is where we're the happiest. When we are in the act of creation, whether that's through building a garden, cooking, painting, doing some models, whatever, building a business, creating a happy family, creating a relationship, when we're in the act of something.

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10:05It's truly a no-brainer. Join for free today and get a new member bonus after minimum qualifying purchases. Just go to Rakuten.com, download the app, or install the browser extension. That's R-A-K-U-T-E-N. Terms and conditions apply. Doing something that is creation, that's when we have the most bliss and joy. And when we're vibrating or putting out that frequency, that's when the universe starts providing to us more situations, opportunities, events, conditions, and people to give us more of that feeling. And that's when we have this momentum cycle or success cycle. Yeah. I love that. You know, one of the things that I've realized too, is when you focus on the purpose or the activity, the journey, right.

10:54And you find, I'll use the word joy in that activity, right, in the actual work, in the effort, in the process, oftentimes we create this outcome in our brains that we think we want, right? I want to have a Ferrari. I want to have a private jet. I want to own a nine-figure business, whatever, whatever. But in the process, that might not actually be the outcome you were meant to have or the outcome you actually even want. Like, you know, I was talking to someone, this was maybe six months or so ago on the podcast, and he was talking about the successful guy, but he was talking about how he, in his mind, he could have been much more successful financially, right?

11:42He's like, I could have taken this and bought this company and he, you know, and smart enough and successful long enough that I believed that, you know, he could have done those things. He wasn't just talking, But he said, what I realized through the process is if I had taken that leap further to this outcome that I originally thought I wanted, the things that I love to do in my business, I would have had to have given up to get to that level. So like in his brain, he set out to be here. But what he realized is he enjoyed and found so much purpose and could be highly successful in and of itself in this other area.

12:20And just by doing the work, his outcome that he actually brought the most peace, love, happiness, fulfillment, purpose in his life wasn't this original outcome that he set out to get. So if we're only focused on this outcome here, we actually can take ourselves off course in the process if we're not actually present in that moment. And I find, and I really would love for you to talk about this because of where all your expertise is, is like one of the things that I know I struggle with, and I think a lot of the entrepreneurs that come to me that are very early, and I don't do any formal coaching, but I do talk to a lot of entrepreneurs on the side.

13:00And is this idea, how do we stay present through this journey? Because it's so easy to get lost in all the different distractions and the outcomes and the pressure and the status. And as we grow, you know this probably better than anybody, right? All these people start coming to you. How do we continue to stay centered and focused throughout this journey? Well, it's interesting because many of the things you said I want to address and talk about. there's sound good advice and then there's real advice. There are people out there that teach about success or manifesting or creating a great, super successful life because they know a lot about it, but they don't know it.

13:46There's a difference between knowing about something and knowing something. You know something through direct experience. That's the only way you really know something is through direct experience. Now, my businesses have generated in today's dollars, it's been estimated like$25 billion. That's a lot of money. Okay. So I've achieved a lot of financial success. The people that I associate with, I was, you know, whether it's prime ministers or presidents or, you know, business tycoons and moguls around the world, I was spending a week with 30 guys. And we kind of were messing around, figuring out what's our total net worth, you know, between us.

14:25And when you added in the money that we control, because one guy was the chairman of one of the largest hedge funds in the world, it was over almost a trillion dollars in money you control. So when you talk to people that have this mega ultra wealth, we'll call it the elite class, and you say, you know, what do you do and so forth? It comes down to certain common denominators which keep them focused, which keep them present, which keep them motivated and inspired. one of the things is the why behind the why and it's what you just first started talking about a person says i want a new ferrari that's what my goal is all right great when i talk to that person i say why do you want the ferrari well because i uh i just want it no that's not written Why do you want it?

15:21And when you start asking that question and asking it again and again and again, it comes down to how I think I'm going to feel when I'm in that Ferrari. So it's a feeling you really want. You think that the Ferrari is going to give you that feeling. So it's really not the Ferrari you want. You want a feeling that you don't have right now. And in fact, you really want other people to think about you in a certain way. That's what you really want. And people get beat right and go, yeah, you know, I feel embarrassed, but yes. And so what it really comes down to is to... Can I stop you there one second?

16:01I'm sorry to interrupt you, but you just said something and I just don't want to lose this. Do you think someone should feel embarrassed for having that feeling? Oh, no. They should be aware of it. They have to be aware of the truth instead of denying it. And they have to welcome it instead of resist it. That's the only way you can transmute energy. It's like Shakespeare said, to thine own self be true. In other words, you know, it's self-realization. You have to really be aware. I'm sorry to interrupt you there. I just I you said that and I was like, I know a lot of people struggle with that.

16:41Right. Like I I think it's OK to it's not necessarily my personal goal, but I think it is completely OK for you to want a Ferrari so that people see your if that's if that's meaningful to you. Right. Like to yourself, that's meaningful to you. I feel like that feeling is OK to have. And so many people, like you said, feel embarrassed by it. Right. And you shouldn't. And here's the thing. The reason why you want to acknowledge it instead of deny it is whatever you can confront, you can handle. And when you fully confront and fully acknowledge instead of deny what's true, how you're really feeling, what your really motivations are, no matter how, quote, bad they are, at that moment, you, as is it, you virtually blow the charge out and you become free of it as a motivator.

17:32But there are two motivators in life. And we think we're motivated for pleasure. We think we're motivated to do things that are going to make us feel good. So we're motivated to do things, attain things, because it's going to give us joy and pleasure and happiness and all these good feelings. And that's true to an extent. But Do you know what's more powerful than that? Being motivated to avoid pain. If you don't find pain, which is really the why behind the why. You see, winners in sports, and I was just talking to an NFL professional athlete who was on Super Bowl teams. And he said, we love to win.

18:18But we hate losing more. think about that and remember vince lombardi green bay packers super super coach he said show me a good loser and i'll show you a loser yeah so you have to use that driver which is avoiding pain in order to be motivated to clarify what you really want in life You have to know what you don't want. You have to know what you will not tolerate anymore in order to be motivated to move. I'll tell you a funny story. Years ago, I was in Augusta, Georgia with a bunch of guys, and this guy had this cabin, and it had one of these old wooden porches with rocking chairs on it. And it was a hot, sticky summer day.

19:11So his wife got us some iced teas, and he had this old hound dog, you know, kind of old, slow, and so forth. and he was lying down on the wooden porch. And I was in the rocking chair with my buddy, John, and this dog, every once in a while, would kind of move his head a little bit and go, and then just lie there. A few minutes later, he'd do it again. He did this three or four times over the period of 10 minutes. And I said, what's wrong with your dog? And he goes, oh, he's lying on a nail. I go, why doesn't he move? He goes, well, obviously it doesn't hurt him that much. Unless we have pain that we absolutely cannot and will not tolerate anymore, we will not be motivated to move.

20:01When somebody says, you know, I like my car. I like my house. I like my life. It's never going to get any better. You've got to get to the point. And sometimes you have to act and come up with some mythical thing. There was a great documentary on Netflix. It's called The Last Dance. It's about Michael Jordan and the Chicago Bulls. When you listen to Michael Jordan, in every instance, he kept on saying how he found something that got him mad. He found another player on the other team that slighted him, that disrespected him, and he got mad. And he used that as the motivation to beat the guy the next day.

20:41And in one particular instance, he said, yeah, we're playing the Detroit Pristons and such and such a player. He goes, they beat us handedly in the playoff game. And at the end, that player came up to me. He was guarding me. So I was on him. And he said, nice game, Mike. And he gave me this smirk. And he walked away. And I thought, that son of a, I am going to smoke him in the next game. And he goes, I got so mad. That's all I could think about. I was steaming for two days, and when the next game happened, I smoked him and we killed that team. And then he says, but that never happened. I made that up in order to motivate myself.

21:21I mean, think about that. One of the greatest basketball players or athletes of all time creating something negative, some pain in order to inspire and motivate him and drive him toward what he wanted, which was to win the championship. So we have to have that why behind the why in order to be motivated. If you read any book on success, I don't find that in any of them. It's just not there. It's not taught by success gurus or experts. And many of them are well-meaning. And I know most of them. I travel with Zig Ziglar and Brian Tracy and Jay Abraham and Charlie Tremendous Jones and Earl Nightingale back in the day.

22:00All these guys. Many of them are passed away now. but those were the motivational speakers of my day. Bob Proctor, I knew really well, and all these guys. And they teach success because they know about it, but they really don't know it because they would teach courses on how to become successful when they were broke. And they never really built multi-billion dollar businesses or businesses that did$100 million or$50 million before they started teaching. Ed Foreman was one of my best friends. He passed away recently. He was worth hundreds of millions of dollars in oil and gas development. He became a U.S.

22:40congressman. He was the only guy to be elected to Congress twice from two different states. He made millions in real estate, millions in the restaurant business. He was in the ready mix cement business. Only after he had accumulated a net worth of several hundred million dollars, and this is back in the 70s, that's a lot of money today, that's about a billion dollars today, only then did he actually give a speech on the art of successful living and when he would talk people's jaw would hit the ground their eyes became bigger saucers and they said there's something different about this guy yeah the difference was he's actually speaking from experience he has a depth of knowledge he knows success and he knows the principles of success and he knows the formula for success he just doesn't know about it and those distinctions that you learn from true experience, it makes all the difference.

23:34So just on the Michael Jordan thing, guys, if you haven't watched Last Dance and you are involved in business in any way, you have to watch. It's like a masterclass. Even though it's about sports and Michael Jordan and the Bulls, it's a masterclass that you can apply to business. Absolute masterclass. It's a masterclass in leadership too with Phil Jackson. I met Phil Jackson at the Golden Door Spire in California. We spent a week together. I had a chance to visit with him for a little bit there. And he's, you know, when you watch his leadership style, the leadership style that he employed was unique, uniquely needed for that group of people.

24:17And it worked so good. So this is one of my biggest beefs with leadership and leadership gurus who teach frameworks and methods is it often is this is, and you see this in coaching and coaches in professional sports, right? This is my style. This is what I do, right? This is how I run. And I'll be honest with you, it drives me absolutely crazy because in my mind, that is not the job of the leader is to get the most out of what the assets that you have at your disposal at that time. And if like, so, so everyone thinks about Phil and they think about the triangle offense, right? And it's the triangle offense was developed for the people in that format.

25:02And the years where, and when, when Phil went from the Bulls to LA, he morphed the triangle offense. And you did not hear about it as much because the players that he had at his disposal at that time were not suited for the triangle offense. The way the Bulls were during their run. And he would like, I completely agree with you. And you're 100 % right on calling out the leadership part in Last Dance because what he was so good at analyzing his tools, his assets, his players and saying, what can these guys do? And how do I make them the most successful as who they are versus I'm going to shove them into some system and they're going to run my system and they need to adapt to the way I like to coach.

25:50And that is a mentality that I feel like almost some people see as like a weakness. Like, oh, you know, you don't have a style. You don't have a framework. And it's like my framework is maximizing the assets at my disposal, right? That to me is such a much more powerful way of approaching a business, a sports team, et cetera, than this I'm going to shove you into my system and now you need to adapt to me. you know there was a guy came to me years ago when I was learning I was a member of an organization called the Brotherhood I got inducted back in the late 60s when I was very young call it a secret society it was a private elite group where people were trained on how to use their mind and manifest things and do a lot of other interesting things he told me some people need a kick in the ass and some people need a pat on the back.

26:52Because you have to treat every person based on who they are and based on the situation they're in. There is not one size that fits all when it comes to interpersonal relationships or leadership. There is a basic recipe or formula for success or manifesting goals, dreams, desires. there's a basic formula and a recipe. And if you follow that, you get the results. If you alter it, you usually don't get the same results. So there's a difference between the manifesting formula or framework versus interpersonal relationships, interactions, and leadership. That has to always be morphed. You look at companies and our company, I got a, I got a sport coat on.

27:41Okay. So the people in our office here, they're in suits and ties. The women are in dresses and they're dressed up, makeup, jewelry, they're dolled up, they have their hair done. We look good. We have a professional looking organization. We have standards. There's no sneakers. There's no wrinkled shirts or anything. You have to be well-groomed. And if you don't have a tie, you have to look like I do. You look pretty sharp. Not like me. Right. However, is that the only way to build a successful company? No. Let's take a look at Google or Facebook. Everyone looks like you. Remember Steve Jobs at Apple?

28:19He'd walk on stage in jeans and old sneakers and a t-shirt. So there is not one formula when it comes to running a business in terms of style or so forth. I have fanatical rules in my company where you have to show up you have to show up on time you have to leave on time you can't be late and and on time means 15 minutes early if you're not 15 minutes early you're late so we're fanatical about stuff like that but there are other companies where everything's loosey-goosey you know people stroll in when they want and if they're motivated maybe they'll work extra hours but the next day They're not motivated, so they'll come in the office at noon.

29:03And it works. So there's not one style for everyone. But when it comes to manifesting your goals, dreams, and desires, making your reality happen, there is a formula. Just like baking a souffle. If you don't follow the formula, the recipe, if you don't do everything properly, all the steps and all the number of times you beat it in the copper bowl and it's got to be cold. All right, people. Serious question time. Did you know that driving high is considered driving under the influence? That's right. Driving under the influence of marijuana is against the law in every state. That means even in states where marijuana is legal.