World Champion MMA Fighter Diagnosed with MS Did This Instead of Quitting | Alberto Crane

27 Mar 2026 · 48 min · 19 chapters

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In short

Alberto Crane’s “all in” mindset—how he kept competing and rebuilding after being diagnosed with multiple sclerosis (MS), plus his views on toughness (“gameness”), resilience, presence, and using mind/mantras to keep moving forward.

Guest background

Alberto Crane is a sixth-degree Brazilian jiu-jitsu black belt, a UFC veteran, and a world champion. He was an early American pioneer in BJJ, moving to Brazil when the sport was little known. He later built a fitness/functional longevity brand, TAC Fit, after MS.

Key claims

Winning is “how hard you can get hit and keep moving forward.” Heart/gameness comes from a mix of wiring, environment, team, and genetics. Life lessons follow the rule: it’s not what happens to you, it’s how you deal with it. Presence (being fully in the moment) enables performance and flow. Repeating a belief/mantra (“I believe in my technique”) can restore confidence and energy.

Notable examples

MS diagnosis in 2012; doctors warned he might end up in a wheelchair. He asked if he could still do jiu-jitsu, then did a world tour of tournaments (Amazon, Middle East, Europe, Asia). He won despite food poisoning by focusing on technique. He also describes losing 13 straight competitions early in his career, then using that to build confidence.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Understanding the Fighter's Mindset

1:42 to 2:58

Alberto Crane discusses the mental toughness required to take punches in MMA.

“Have you seen the Rocky Balboa movies where he tells his son, he's like, son, how hard you can get hit, how hard you can hit, but how hard you can get hit and keep moving forward, right?”

What Makes a Fighter Get Back Up?

2:58 to 4:52

Exploration of the characteristics that enable some fighters to rise after being knocked down.

“You know, I think it's not everybody can handle that, right?”

The Influence of Environment and DNA

4:52 to 6:12

Discussion on how upbringing and environment shape a fighter's resilience and drive.

“you know, specific and unique perspective, why you think some people do and some people don't.”

Michael Jordan's Leadership Style

6:12 to 8:06

Alberto reflects on Michael Jordan's approach to leadership and team dynamics.

“But I think some of those things definitely touch on that.”

Lessons from Adversity

8:06 to 13:20

Alberto shares personal experiences with adversity, emphasizing resilience.

“I got to go play, watch him in Madison Square Garden when I was in high school.”

Alberto's Journey in Brazilian Jiu-Jitsu

13:20 to 14:00

Alberto Crane recounts his early journey and challenges in Brazilian Jiu-Jitsu.

“Because in life, it's going to happen sooner or later.”

Embracing the All-In Mentality

14:00 to 18:10

Learn about the importance of taking risks and maintaining resilience in life.

“And I think I kind of keep going back to that Joe Rogan thing.”

Confronting Health Challenges

18:10 to 21:50

Discover how dealing with health issues can reshape one's perspective on physicality and life.

“And how did you work through that considering how important your physicality is to what you do?”

The Power of Belief and Mindset

21:50 to 24:10

Explore how believing in one's skills can lead to unexpected triumphs, even in adversity.

“that kind of gave me one of the solutions like movement practice, applied neuroscience, longevity, mobility, you know, practice that gave me one of the solutions to be proactive in healing myself and, why that phrase?”

Lessons from Losing

24:10 to 28:00

Understand how experiences of failure can ultimately build confidence and resilience.

“When I sold that business, it was the first time in my life that like I really didn't have an identity after that.”
Show all 19 chapters

The Importance of Experience Over Information

28:00 to 29:43

Discussing the value of real-life experience versus theoretical knowledge, especially in martial arts.

“I think this is such an important point.”

Understanding the Needs of the Brain

29:44 to 31:39

Exploring the essential elements for a healthy mind and how they relate to personal growth.

“Well, I'll start with the jiu-jitsu part.”

Cultivating Presence in Daily Life

31:40 to 36:20

A conversation about the significance of being present in the moment and its impact on relationships and personal fulfillment.

“If you do the same thing over and over and over, your brain's not growing.”

Finding Balance and Slowing Down

36:21 to 38:09

The discussion focuses on the importance of slowing down and prioritizing meaningful experiences over constant busyness.

“because of all the injuries in my shoulders, elbows, and wrists.”

Reflecting on Life's True Priorities

38:10 to 42:01

Reflecting on the lessons learned from a health diagnosis and the realization of what truly matters in life.

“Do a practice that you have routine in the morning, right?”

Life Priorities: Focus on What Truly Matters

42:01 to 43:45

Learn about the importance of prioritizing relationships over work.

“And so this situation has slowed me down.”

Finding Meaning Through Life's Challenges

43:46 to 45:25

Discover how hardships can shape personal growth and resilience.

“if I don't do this, my boss will get mad or this client will get mad or, you know, I got to make money for the family.”

The Importance of Taking Risks

45:26 to 46:24

Understand the value of taking risks and living life fully.

“Like, like just FO a little bit, like this vanilla gray life is just, it's not worth living.”

Alberto's Fitness and Training Ventures

46:53 to 47:23

Explore Alberto's fitness initiatives and how to connect with him.

“You can have a website, albertocrane.com.”
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Transcript

Automatic transcript. May contain errors.

0:00Most men live lives of quiet desperation, you know, never really taken that jump, taken that risk. I followed my dreams. I was 23 and I started my school. I had a big credit card bill. I had a credit card limit of$20 ,000. I lived on that, you know, but I went all in. You know, like I realized most people never do that in their lives. Going for it, showing up, doing it. The resilience of everything, of going through it. I keep showing up no matter what. Diagnosed with multiple sclerosis. I don't act like I'm a victim. I figure out the solution.

0:29Ryan Hanley:What does a man do when the world tells him he's finished? When he loses his first 13 world-class competitions in a row? When a doctor's diagnosis hands him a death sentence for his physical life and sentences him to a wheelchair? If you're a reasonable man, you adapt. You accept the fate. You fade away. But we're not interested in reasonable men on this show. And today's guest is a testament to that. We have Alberto Crane. He isn't just a sixth degree Brazilian jiu-jitsu black belt, UFC veteran, and a world champion. Berto Cain is one of the first Americans to ever conquer the world of Brazilian jiu-jitsu.

1:11Ryan Hanley:He's a pioneer who packed his bags for Brazil when everyone else was just playing it safe at home. No one even knew about BJJ back then. This is a man who was told no teen times and decided to become a world champion anyways. A man who was diagnosed with multiple sclerosis and instead of accepting a life of decay, rebuilt his body and built a fitness empire, TAC Fit, from the ashes of his diagnosis. Get ready, my friends, because you are about to learn what it truly means to go all in. I give you Alberto Crane.

1:52Ryan Hanley:alberto man i appreciate you uh taking the time to to to share your story what you have going on um my question my first question and and i like to ask this just because i think it's fun for anyone who who you know is any of the martial arts that's on the show is like most people have never been punched in the face like what is it like just explain the idea of of like this martial skill of being able to take a punch like what what is that about fighters because i've had i've had people tell me the best fighters and obviously i'm interested are not the ones who throw the best punches but they're the ones that take punches the best one is that true and two how the hell do you take a punch from some of the absolute animals who do, you know, what you used to do for a living?

2:42Have you seen the Rocky Balboa movies where he tells his son, he's like, son, how hard you can get hit, how hard you can hit, but how hard you can get hit and keep moving forward, right? That's how winning is done. And so, you know, how does it feel to get hit? You know, I think it's not everybody can handle that, right? Nobody can handle that. You got to have thick skin. You got to be tough. and you're going to have instant reaction to that. Like, right? You're either going to fight or flight, right? You're not going to want it anymore. And so you definitely have to be wired a certain way, I think, if you're going to, you know, continue doing, if you're going to fight professionally and things like that, right?

3:22You're going to know right away. You're going to know right away if you're going to keep going forward, you're going to keep moving forward and keep going or not, right?

3:31Ryan Hanley:Why then do some people, I mean, obviously there's a lot of tremendous female fighters too. I don't mean just guys. But why do you think it is that some people get hit and get back up and others stay down? And I don't mean that sounds trite. I don't mean it to be. I mean, like at a deeper level, when you're working with someone, you know, there's just and I saw this in football. So I played football. I haven't done any martial arts. So, you know, I do some boxing. I watch YouTube videos and I like the workouts, but I'm not a boxer in any regard. but in football and I played high school football um you know you could tell almost right away when you're sizing someone up when they got hit and knocked down like how they got back up taught you so much about who your teammate was going to be or who your opponent was like what do you think it is inside guys is is it motivation is it uh uh just a screw is loose you know or maybe it's a combination of all these different things that you can take that punch and know like, I'm going to come back for more.

4:32Ryan Hanley:Like, okay, I got hit. I took this, you know, it's not going to keep me down. I'm not going to stay down. I'm going to get back up off the canvas or whatever. And I'm going to go back in, you know, that skill is so incredibly important, obviously in the martial arts and in fighting, but it transcends so much of our life. And I'm just very interested from, from your very, you know, specific and unique perspective, why you think some people do and some people don't. In a simple way, right? It's like heart, right? In other sports too, does that person have heart? You know, a lot of Mexican, Hispanic fighters, right?

5:05They can take a hit and they can keep moving forward and that's what they're known for, right? Whereas other ones, other ethnicities aren't known for that so much, right? Have you ever heard the term gameness?

5:18Ryan Hanley:gameness like are they game gameness no it's south carolina like i think the mascot is like game game cocks game cocks yeah right right right and so not that i am into uh uh cockfighting or or pitbulls or anything like that but there's something to be uh learned from that because they breed they breed with you know game other game dogs right to create champions right and so I think it's part of it's in our DNA. If a dad or mom is a competitive athlete and they have heart, they're going to have kids that have heart as well. I think it's not just one thing. It's like all these things combined. Of course, the environment shapes you, right?

6:02Your team, you have tough teammates. They raise up the level in the room, on the field, right? I think, yeah, it's a combination. It's not just one thing. We're complex beings, right? It's not one thing that makes us. It's like all these things combined. But I think some of those things definitely touch on that.

6:20Ryan Hanley:That was one of my, did you watch Last Dance with Jordan and the Bulls? Yes, I did. Yes, I did. One of the biggest takeaways, and I'm not the only one, but one of the biggest takeaways for me was when they were, and I can't remember which episode it was, but they were talking about the relationship that the players had to Jordan. Right? And obviously you had some players who appreciated who he was, but there were a lot of these guys who had rings on their fingers because of Michael Jordan, who were now, I don't want to say talking trash, but certainly did not enjoy or appreciate the way that he was.

6:54Ryan Hanley:And I just found it incredibly telling that like, you know, Jordan comes on at the end and guys, if you haven't seen this, it's been out for a while. So spoiler alert, it's on you for not watching it. But you should watch it anyways, even if I give this away. Like he says, you know, they may not have liked the way I practiced. They might not have liked the way I pushed them, but they liked when the ring was slit on their finger and it was there's so many levels to that for me where it's like you had this guy who was who's obviously I mean he had a great he had a good family gave him some of that but obviously it was also born in at a level that made him the competitor that he was and despite even being around that and seeing that and seeing the success that he had there were still guys that could complain or bitch about how hard they're being pushed.

7:41Ryan Hanley:And it's like, you're going to be the greatest team in the history of the NBA. Six championships, and you can still complain about how hard that guy was pushed. It was a very telling thing to human psychology for me that just even these very talented people still didn't want to push themselves to their max limit. Right. It's a choice. Like, what do you want? And I think a lot of that I saw in and watching The Last Dance and other things, interviews that I've seen with Michael Jordan, who I loved. He was my childhood hero, by the way. I got to go play, watch him in Madison Square Garden when I was in high school.

8:17So I'll never forget that my dad got his tickets to Nick's game, right? So man, just, I think he checks people, right? Like, I don't know who it was. It wasn't Paxton. It was somebody else towards the end, you know, and basically he earned his wings or earned his respect, you know, and all these guys were trying to earn his respect and And he's constantly pushing these guys. It's that getting punched in the face thing in a way. Like, are you going to fight or are you going to flight? Are you going to be a little bitch? Are you going to move forward and try to win this damn game? Because it's a fight, right?

8:51It's a fight. And so what are you made of? Who are you? Show me. You know who I am. You want to be a part of this? Then do it. If you don't, get off the train, right? Go somewhere else. This is what we're doing. And I think that's the level that he, the bar he set, right? You saw it from the early days when he came to the Bulls. It wasn't like that. It wasn't like that. Guys were partying. Guys were doing, you know, different things, right, that were not aligned with what he wanted. And he knew where he wanted to go, and he set that bar, and he had expectations for his teammates and everybody.

9:25And they kind of built the team, right, around MJ, right? And the history speaks for itself.

9:33Ryan Hanley:do you think he went about that the right way in motivating them? You know, is there, and I've gotten this question from high achievers, let's say in like the sales industry. A lot of my work, the core industry that I came out of in my career has been the insurance industry, a lot on the sales and growth side and stuff. And I deal with a lot of people in sales and business development. And, you know, you'll hear, you know, if they work in pods or they work in teams, you know you'll hear like whoever's at the top you know they struggle with how to communicate how to pull up how to inspire and motivate their other team members and you know I guess my question is if you are that high achiever you're the guy in the gym who just comes in and you just you're just the light switch goes on and you're as hard as you can go until the light switch goes off, right?

10:28Ryan Hanley:That's just the type of, and you're looking around and you feel like you're dragging people. How do you motivate those guys to come with you? And when do you know, like, this one is just not, he's not one of us, right? She's not one of us. Like, we got to cut that person out of the herd. How do you make that distinction and become that leader if you are that guy or that gal? I mean, you, you, you, your example one, I think that if you were talking about Michael Jordan, it's funny because I'm reading a book right now, the mindful athlete, right? Philip Jackson's a guru kind of, but the mindfulness and stuff.

11:07I think, I think, right, it's, it's, it's, you can't make everybody happy and you're not there to make everybody happy. If you're on the, if you're on a winning championship team, if you're on the NBA, if that's what you want to do, you're either with it or you're not, right? And you're going to set – and everybody's different. Is it right or is it wrong? It just is, right? It just is. And, like, you know, it worked. It worked. And, you know, you don't know everybody's background and they have traumas. Like, you know, Michael Jordan got cut from his – as a sophomore in high school. And his brother, you know, favoritism, parents, this and that, who knows.

11:45But that was traumatic for him, right? That was very traumatic for him. And then he came back from that. And same thing, you get punched in the face. What do you do? It's not what happens to you. It's how you deal with it, right? Like my daughter competes competitively. And she had, they stopped, CIF is the California, the high school governing body for wrestling. And she transferred high schools and they blocked her from competing this year, her junior year. you know and yeah because because bs bs somebody had some pictures uh well the coach in the background saying that she was uh what do you call it influenced or um um what do you call it when not influenced but uh influenced and or uh when they're there the team recruits you if she was recruited so she was recruited or influenced to go to the high school but it was It was all BS.

12:40It was just we went to support a kid or a couple kids that used to train with us. And it's their gym, right? Anyway, it's not what happens to you. It's what you do, how you deal with it. It's not what happens to you. It's how you deal with what happens to you, the adversities, right? The punch in the face, the losing, right? The getting cut from your team, right? And life. It's not what happens to you. And so, man, yeah, it sucks. She's there right now. I'm going to go later on and I'm going to watch some of her teammates and stuff compete. It's a couple hours away. But like life isn't fair, sometimes life is not fair, but it's not what happens to you, it's how you deal with it.

13:19And so it's a good lesson for at a young age to know that's going to happen, right? Because in life, it's going to happen sooner or later.

13:26Ryan Hanley:This is very much your story. And this is where I'd love to pivot into for those that don't know your career, your background, and the challenges that you have faced. Like, you know, you don't have to do the whole thing, but if you could give us the story to level set, you know, this exact point of, of dealing with a, with a major challenge in your life and continuing through it, you know, can you kind of just break that down for the audience for us? For sure. You know, when I was younger, I moved down to Brazil. I took that jump, that leap of faith and, and moved to Brazil in the early days of, you know, of Brazilian Jiu-Jitsu being in the country, UFC starting out and it didn't make sense.

14:03And I think I kind of keep going back to that Joe Rogan thing. Like most men live lives of quiet desperation, you know, never really taken that jump, that risk, right? I was, you know, I was my early 20s, 20 years old, 19, 18, whatever. And I did that. I followed my dreams, you know. And I came back when I was 23 and I started my school. And I wasn't, right, I had a big credit card bill because I had a credit card limit of $20 ,000 and I lived on that, you know. I went all in, right? The name of my book is All In. And I took that risk and that jump. And I realized most people never do that in their lives.

14:43When I came back, I was looking around. I realized that at that age. And so I think it's in my book, right? It's basically like going for it, right? Going for it, showing up, doing it, and then the resilience of everything, of going through it, right? I saw a meme actually before we talked, you know? Somebody's starting a business, right? and he looks all pretty and all kept up. And then the guy, what's the guy who made the winning goal for the hockey, USA hockey? Jack Hughes. Jack Hughes. And then they have a picture of Jack Hughes with the broken teeth, you know, trying to make your business profitable, you know?

15:20And so, you know, listen, like that's life, right? That's business. And so my story is about that, the ups and downs. And I keep showing up no matter what. But I was diagnosed with multiple sclerosis from my last fight medical in 2012. So that was, I don't know, 13 years ago. And I've had to deal with a lot of different things. But again, I keep showing up and I do my best. And I find, I don't act like I'm a victim. I figure out the solution. And I believe that I can win no matter what. And I think martial arts teaches that. And I think it gave me the beautiful background of having that background to keep that mindset.

16:01of always trying to find a solution and always trying to stay in that winning mindset.

16:07Ryan Hanley:Most people who are engaged in Brazilian jiu-jitsu and find out that they have multiple sclerosis, I'm guessing I feel like many would give up, certainly go into victimhood, probably. And some of this you probably dealt with, right, and worked through, or I'd love to hear that, But like, it's your body. It's your physical. And I'll give you just a little bit on this. So athlete my whole life. After college, play a little baseball. And then once that's over, I kind of go into like dad husband mode, right? Put on some weight, not working out as much. In my brain, I still think I'm an athlete, but I'm not.

16:50Ryan Hanley:I'm not at all. and I'm in 2017 I'm emceeing a conference because I do a lot of public speaking and stuff and I'm about to go out and announce the closing keynote and I sack of potatoes pass out right to the floor my body my mind dehydration you know all the things I had was not physically or mentally prepared for two days of being on, right? Which at 35 or whatever I was, 34, whatever, however old I was, like that, that's unacceptable to not be able to MC a conference for two days. And I start working my way back and I've gotten in very good physical shape. And then about a month and a half ago, I wake up and my heart rate is pinned at 160.

17:39Ryan Hanley:I can't breathe and I can barely get out of bed. and I'm having a sustained panic attack as well as which brought on a consistent a flutter and a fib. And for a month, I'm basically like incapacitated. Like I can't, I can walk around the house, but even going up and down stairs. And it was the first time I ever had to think about like, what if I can't be physical? Like, what if I can't, you know, lift weights four days a week and go to hot yoga and go skiing and do my boxing that I do? And like, what is my life going to be? And one, did you have that moment? What was that like? And how did you work through that considering how important your physicality is to what you do?

18:25Definitely, right? Like that was one of the first things, right? Is I went to the doctor, they treated me like my life was over. They found these lesions in my brain and gave me a stack of drug catalogs and basically told me like I might end up in a wheelchair. And you start to do research and you're like, well, okay. and I had an interviewer this week, you know, because we're gearing up for the book launch at the end of March, asked me, are you scared? And was I scared then? Am I scared now? Like, yes, I was scared, you know? And what did I do? Like, going back to the punch in the face, like, do you fight or do you flight?

18:59Do you freeze, you know? And what I did is I, can I, as I asked the doctor, can I still do jujitsu? And he said, yes, there's no brain damage. I was like, okay, I was okay with not being able to fight professionally anymore. And so I actually signed up for a jiu-jitsu tournament. And I did one, then I did two, and then I did a world tour. Because maybe in six months, I'm not going to be able to walk anymore. I'm not going to be able to do what I love to do, what I've been doing my whole life. And I had that in my mind. And I literally did a world tour. I went to the Amazon. I went to the Middle East, all over Europe, Asia.

19:36I was like, well, if I'm going to do this, I might as well go out on my shield. Right. And then after that, I had a spiritual moment. And my one of my last stops actually won a Nogi World Championship and the process in that same month. I went to Spain as one of my last stops. And I didn't realize it at the time, but I wasn't feeling good. I felt nauseous. You know, I couldn't really eat and I had food poisoning. And so I went out the first match and then I survived somehow and I ended up throwing up after that match. and I lost the match, but because I didn't throw up on the mat, I wasn't disqualified, so I qualified for the open weight because it was like a master division, like a veteran kind of division, and I qualified for the open weight division, and he's like, the open weight division, I was like, well, I'm feeling too good, like, you know, I was like, he's like, well, just maybe you'll feel better later on, and I was like, okay, maybe, and so I was like, am I going to stay here, feel sorry for myself, or am I going to say, feel sorry for myself at the hotel, or here, you know, So I was like, might as well stay here and see if I feel better.

20:42And I couldn't drink. I couldn't eat. You've had the flu. You know, probably food poisoning as well. You know how that feels. Like, you feel weak. You feel terrible. And I started thinking to myself, I believe in my technique. And it started to make me feel good. So I kept saying it again and again and again. I believe in my technique. I believe in my technique. And it started to give me, like, energy. and I did that for probably about an hour and a half. I went out, I won my first match, won my second match, won my third match. I did multiple matches later on in the day. After that day, I was mind blown.

21:21I still couldn't drink or eat all day, right? The next morning, I felt a little bit better. I started to be able to put some liquids in my body and I flew back, back to the States and I just couldn't believe what I did, the power of the mind. and it was that moment, that moment of doing this world tour that I found my solution, like just the power of the mind, believing that I can, believing that I can and the next step was actually I ended up at the TAGFIT certification that kind of gave me one of the solutions like movement practice, applied neuroscience, longevity, mobility, you know, practice that gave me one of the solutions to be proactive in healing myself and,

22:06Ryan Hanley:why that phrase? Was that something you had said in the past? No. It just came to you? Just came to me at the time. I was just thinking, and I said that I believe in my technique in my head. I didn't say it out loud. I was just in my head. I believe in my technique. Just, you know, you're down. You got nothing. You don't feel good. You can't drink. You're weak. You got nothing. And I was like, I believe in my technique, and it started to give me energy inside, right? It gave me power. It gave me energy. And so I kept saying, I kept feeling that, that it was like a mantra, right? Over and over and over and over for, I don't know, an hour and a half, two hours.

22:42I don't know how long it was at the time. But after the tournament, I was like, I know I can win. I know I can win because of the power. It showed me the power of the mind.

22:59I mean, you got to believe that's nothing less than divine, right?

23:02Ryan Hanley:I mean, that's, that's just, being tapped in and i i um i know that man i think ideas like manifestation like mantras get you know you kind it's very polarizing people are either like that stuff's complete foo-foo ethereal nonsense or absolutely locked in and i'll tell you as i've done this show and um you I've done, we're north of 400 episodes on the show. We've interviewed some amazing people like yourself just over the years. And one of the biggest changes in my own mindset from the beginning of this show to today has been this idea. I'm going to throw a broad stroke on it as kind of manifesting, but that can go in a bunch of different places.

Read the full transcript

23:57Ryan Hanley:You didn't say that. I said that. But like this idea of holding an idea in your head and repeating it over and over and regardless of how you feel. Right. An example of this is I sold a business. When I sold that business, it was the first time in my life that like I really didn't have an identity after that. Like, who was I? You know, I had been sales guy, marketer guy. Then I was business owner guy after business owner guy. What guy am I? My consultant guy, my speaker guy. am I just a dad like and and and it was really tough and then I had a couple a couple like financial things happen it was like this maelstrom you know kind of you know thankfully I didn't have any health issues but you know pretty much everything else felt like it was on fire and I remember one day I'm just sitting there and I said don't fall apart that's the win I go Ryan the win for you is just don't fall apart don't be that guy who goes down to the bottle or to drugs or got to go out or, you know, like just don't fall apart.

25:00Ryan Hanley:Just maintain. You don't have to win some big prize right now, but like just ride this out. And just saying that to myself, you know, that at that time, that particular thing, I don't know if I would advocate for that all the time, obviously. Be like, we'd hopefully like to do better than just not fall apart all the time. But it was wild, dude. Like you said, it like gives you this peace. Like you can kind of feel it. Like you relax a little bit and you're like, oh, I don't have to be a rock star right now. All I need to do is not fall. okay, I can do that. Like, I can do that. Like, you know, I'm assuming for you, it's like, I'm not thinking about winning.

25:32Ryan Hanley:I'm just thinking my technique, my technique. Okay, I can do my technique. Ooh, wait, if I just focus on my tech, wait, I can win if I focus on my tech. And then it's like you talk yourself into being the thing, even if you're not. Does that make sense? It does, 100%. That's it. You made me think about, you know, when I was younger, when I was probably about 20 years old, I lost. When I first started competing, I lost for about three years. I lost for about three years, about 13 tournaments. And I was really investing in myself, like I was betting on myself, right? I didn't have a lot of money, and it was kind of a crazy thing for me to move to Brazil to pursue this thing called Brazilian Jiu-Jitsu because nobody knew what it was.

26:19And we didn't know that the UFC was going to get as popular as it is, right? Things like that. Anyway, after three years and 13 tournaments, I was, you know, I was competing everywhere. I finally won one. And when I finally won that tournament, I was one of the best, like, blue belts, one of the lower belts in the world. And I wouldn't have known that if I hadn't have gone through those three years of losing. And it wasn't that I was terrible. I either lost my first or second match It was because I didn't know how to compete I didn't know these little things That these other guys that were Grew up doing jiu-jitsu and competing And jiu-jitsu knew how to do And so It was those three years And those 13 tournaments that I lost In a row At the beginning of my career That has given me true confidence In my life And you mentioned I just gotta keep it together I kept showing up I felt like my life was over after every tournament.

27:22But the next morning, I got up, got ready, and tried again. And if I would have given up in that time period, in those three years, I wouldn't have known that. And those three years of losing has given me so much confidence, so much resilience, that no matter what happens to me, I know it's going to be okay. I'm going to be able to get through it. And that's the moment, that's the thing I'm most proud of. Okay, tournaments, championships, I've won many, right? But that's what I'm most proud of in my career is the losing and keep moving forward and coming up on top, getting through that and doing it.

28:00Ryan Hanley:I think this is such an important point. And it's something that I really worry about with some of the younger generations that are coming up with, you know, we call them the chat GPT kind of generation is, I think it's brilliant and amazing that we have all this information at our fingertips. but you can't read about Brazilian Jiu-Jitsu on ChatGPT and think you're going to go to the mat and be successful. You may know the names of moves. You may understand visually maybe even what a move is supposed to look like, but until you've gone through them and then found out, oh, even though it says I'm supposed to do this, when I do that, this guy blocks me.

28:41Ryan Hanley:Until you feel that a thousand times, 5 ,000 times, like you you you can't you can't know what it's like you can't actually you don't actually own it and you know i know this is maybe off context but i'm just interested in your take like i guess i mean maybe even with your your kids your daughter um like how do we marry and and how are you viewing like some of these ai tools in this regard right how do we marry the knowledge that's literally at our fingertips right it would take days months sometimes to gather the information that we now can prompt out in as fast as your fingers can move with the real life experience of you know when your feet hit the ground you know the mic everyone's got a plan until you get punched in the face right the mic type like like how do we marry these two things so that we can take advantage of the information that's at our fingertips in the technology but we're not losing that real life experience that is paramount to success?

29:44Well, I'll start with the jiu-jitsu part. I think when years ago, I had this black belt psychologist, and I was like, why does it seem that people that do jiu-jitsu, why do they seem younger than they are? And he's like, it's interesting you say that. It's because when you get on the mat and when you train, everything's in the present. And when you're a kid, everything's in the present. And as you get older, everything's either in the past or in the future. So it kind of brings you back to your childhood. And because of that, even if it's an hour, if it's 30 minutes, it brings you peace of mind and it just makes you better for, it gets you grounded, right?

30:17For the rest of the day, kind of takes you out of the matrix.

30:22I forgot my train of thought. There's something else that I was, we started with jujitsu. What was the things you mentioned at the end?

30:28Ryan Hanley:I asked like how, even, you know, whether you want to put it in the context of how you're talking to your daughter or whatever, how do you marry leveraging? Right. I know what I was going to say. We set our fingertips with real world experience. Yeah, so a chat GPT, right? It's interesting, all those things, right? In China, it's required. In the U.S., they frown upon it. Well, depending on the school, right? And I just, you know, that whole thing of, there's a doctor, I forget if she's a doctor, but she was a lady. She spent her whole life kind of educating people on the brain. And she said, our brain needs five things to be good.

31:03And when I think about the brain, I think it's us as humans, right? We need nutrition, like food, like air, water, right? Those kinds of things. Movement, challenge, newness, novelty, and love, connection. If we have those five things, we're good. And so we need a challenge. If there's no challenge, we're not going to be happy. If we don't have those things, like something new, if we're doing the same thing over and over, that's why you got to put yourself up but drive a different way to work. Do something else. If you do the same thing over and over and over, your brain's not growing. You're not getting that change in your brain, right?

31:46You're not getting that neuroplasticity happening, right? And movement, you got to move your body. We all sit down too much. And so I think as long as we cover those bases, we put good things in our body, our nutrition, we move our bodies in the right way. My modality is tag fit and jujitsu, right? You know, we do some, we do different things, right? We, whatever it is, like we're talking right now. It's, you know, we never talked before, right? We're learning or we're talking, you're exchanging information. And then, you know, human connection, right? At the end, human connection, connecting, being connected with others.

32:23As long as we have those things, we're good.

32:27Ryan Hanley:This idea that you shared, I want to come back to this idea of being present.

32:34Ryan Hanley:This was something, I learned this lesson the hard way with my family. When I first started gaining some popularity and going out and speaking and stuff like that, you know, you start getting asked to do all these things and your attention and your presence is pulled in all these different directions. And you start thinking, you know, oh, you know, if only I could do one more gig a month, if only I could get, you know, on this magazine, if only I could get on this. And you're in like you said, you're constantly like ruminating on the past and projecting into the future. And what happens is I'm sitting right next to my children and then, and I don't even know they're there.

33:10Ryan Hanley:And, um, it's not a, it's not a period. It was about a decade ago. It's not a period of time. I'm particularly proud of in terms of how I related to them, uh, hopefully corrected, but it's, you said something that I think is really interesting, which was why does it seem like people who do Brazilian Brazilian Jiu Jitsu are younger and I would put other people in this category I would put um stand-up comics in this category I'd put a lot of speakers a lot of the speakers that I meet and and I think you nailed it and I and I just want to dig into this a little bit because it's this idea of like when you're face to face with someone and they're trying to beat you physically if you're not present game over if you're on stage and you're trying to make people laugh and you're not a hundred percent in that moment, you're not gonna make them laugh.

34:00Ryan Hanley:If I'm out on stage, and I'm trying to move people or motivate them from where they are to where I want them to go. If I'm not present in that moment, that transformation ain't happening. And, and I will say that the there is a, and I hadn't, I've never framed this before. So I'm going in real time, just based on what you said. So I take this for what it is like. When I am on a regular speaking cadence, and I'm forced into these moments where I have to be 100 % present in that moment, the more often I am, the do feel a little lighter. I feel like my brain pops a little more. I feel like I have a little more purpose and meaning.

34:39Ryan Hanley:Like, how do you cultivate presence outside of those moments that demand you to be present? Because I have a feeling this idea of being present is a major issue among especially young adults, but I think really anybody in this day and age with distraction everywhere. You're not the only one, right? That's something that I think, I mean, more and more like men, right, especially with women, everybody is dealing with, right, is not being present because of social media and different things that sucks our attention away from maybe our kids, you know, or whatever it is, right, people that mean something to us.

35:20I went on a trip to, I took my wife to India. And I had this philosophy meditation PhD tour guide. And he was talking to me about meditation. We think about meditating. You're just sitting there doing nothing. You're nowhere, everywhere. And he's talking about meditation. No, meditation is also in doing. In doing. Being completely in the moment, right? And that, for example, we're talking about jiu-jitsu, you're talking about public speaking, talking about being doing comedy, doing something that brings you completely in the moment. You know, I was training for, I had this TACFIT test that I trained for.

36:04I did a little video where I trained for my team leader thing. And I had so many injuries in my body that it was kind of like impossible, but it was such a high of training for this moment to pass this moment. It's this test, this physical test. I trained for like about a year. It took me about six months to do one strict pull-up, you know, chin over the bar because of all the injuries in my shoulders, elbows, and wrists. And after six months, I got one, and then I had to do 50 strict pull-ups under five minutes. Anyway, when I was done with the test, I got emotional because I was so focused on it.

36:39It was like a high, right? I was going to miss that focus, right? And so you're asking me, how do we become more present? And I think it's having goals, having, you know, doing activities that brings you to these present moments, right? And we're all wired differently. And I think in my book, my wife, she's, you know, I've been competing and fighting my whole life. And she was asking me like, okay, are you going to be happy after you win this, after you do this, you know, I was chasing something. Right. And, uh, and I was like, yeah, I'll be happy when I do that, you know, but there's always something else and there's always something else.

37:23And so it's like, well, you can be happy now. I was like, yeah, you're right. I can be happy now. And so I'm still, I'm still, I'm still figuring that out, but I'll tell you the biggest blessing for me was this MS diagnosis because I have to slow things down. I have to not get stressed. I can't be living in that stressed out state. I always chase something. I always challenge myself. I have to chill out. I have to go the other way. And it's been such a blessing because it's given me more presence, better relationships in my life. So I think doing activities to answer your questions, doing activities that make you present, and then slowing things down.

38:07Look at the flowers, look at the, slow things down, start that in the morning. Do a practice that you have routine in the morning, right? Of just slowing everything down, with just looking into nature, doing some kind of activity, whether it's a routine with your kids, I don't know. Like doing something that brings you completely to the now, to the present.

38:30Ryan Hanley:it's funny our culture has taught us you know grind work hard you know there's certainly a type of guy also that buys you know that kind of buys into this idea that like if i'm not working then like what's my what's my purpose right like you're fitting in emails in between you know dinner to when you're doing dishes and it's like you you're always having to come back to this and you're never kind of fully present in anything you're kind of you kind of just a little bit of attention scattered all over the place. And, uh, uh, Stephen Kotler has written a couple of books. He's like the flow guru, at least one of them.

39:06Ryan Hanley:Yeah. Yeah. It's Stanley fire, right? As well. Yeah. Yeah. Yeah. That's one of them, which is phenomenal. And like, and the idea here is if flow state in a broad stroke is where we do our best at whatever the thing is that we do.

39:27Ryan Hanley:So whatever your thing is, selling something, when you're in flow, you are in the best version of you. It is your most unconscious version fully. But the only way to get there, like one of the requirements to flow state is presence. So this, you know, I find it interesting that, and I'm such a, like, this is so much something that I do to myself. In an effort to do more, we try we scatter our attention and thus make it impossible for us to be our best at any one of those things that we've got our attention scattered over and it's like logically it comes out of your mouth and you're like yeah duh yet every single day we operate almost from the moment we get up to the moment we go to bed with a completely scattered attention and never give our focus to any one thing and we have to like manufacture moments of presence which to me seems counter intuitive.

40:23It feels like maybe the answer is cultivate presence as often as you can and make

40:29Ryan Hanley:distracted moments the exceptions. Yeah. Yeah. May I see this, Ryan? What are the most important things in your life? I'd say right now, the most important thing to me is trying to be a man that my kids, my two young boys that they can use as a jump off point that they can, you know they can learn from me and then build their own lives off of that being something that i'm proud of for them is probably the most important thing yeah like like your kids right but it's like i think it always goes back to like relationships right and and no matter what we do and i think being busy with the busy is not being busy with the business or things that really matter right and so man isn't that crazy we spent our whole life like working and doing chasing these things that don't matter when all that matters is our kids and our people that are our family people that that those those are the things that matter to us and we spent all this time away from them doing other things and uh it's it's it blows my mind and the fact that I had this this this ms diagnosis has been like I said it's been it's been eye-opening and a blessing in a way because it's forced me it's forced me like hey slow down you know when I first started having symptoms, I started feeling numbness in my body, I thought I had just gone too hard for too many years.

41:56My body was like, screw you. I'm going to go numb. I wasn't feeling my body. And so this situation has slowed me down. It helped me slow me down. Of course, I'm still doing things, but I definitely have priorities of what matters to us for our kids or being a good example. And I have a gem here and being a good role model for our students and our group here. But yeah, we spend all this time chasing different things when all that stuff doesn't matter. And the big time and space of the universe or just spinning rocks flying through the universe, right?

42:39Ryan Hanley:Right, yeah. And it's funny, you know, sometimes um sometimes i you know you listen to maybe you know someone say what you just said and you're like oh yeah but you know real world and i i and i probably tend to do that like i tend to i tend to fight like some of these high level kind of ideas or or kind of more fluffy ideas um because you know when you smash them up against the world um maybe in the short term they don't yield as much result in the short term. However, when you start to pull back a little bit and look at your life over the broader stroke, like you said, does another email, where does another email that turns your wife off, that gets her, now she's not paying attention to you, your kid now has got his head back down in a video game and you're sitting at the kitchen table writing one more email.

43:38Ryan Hanley:When all those two people want is for you to pay attention to them. They literally just want you to like share space with them and talk to them and ask them how their day was. But you got to write one more email and you justify it through, well, I got to, you know, if I don't do this, my boss will get mad or this client will get mad or, you know, I got to make money for the family. But you then are going through life and never experiencing. Like you say, you take your wife to India. You went on this world tour. Like you have all these experiences. Like you've done these things. you took this trip to Brazil and you'll carry those experiences with you in the relationships and, and the feelings with you your entire life.

44:14And I think just, it makes me sad because I get

44:18Ryan Hanley:so many, sad is the wrong word. I, I, I feel for the people who, who I speak to, I talk to, I meet at events that in a broad stroke, just, they're just kind of like numb and a little gray and just kind of like grinding through things and not never really taken a big risk, trying to kind of shave off all the rough angles all the time. And I said this to the audience the other day, I was like, you know, in business, we want to automate, you know, as much as we can. We want to fish and see, but like some of the rough edges are features, not bugs. Like some of the rough edges, the rough edges are what make you who you are.

44:57Ryan Hanley:You know what I mean? like, are you the same teacher if you don't have MS, right? If you're still trying to grind or you never had to go through that hardship and never had to feel what that was like, are you the same coach for those kids that are in your gym, right? Or are you better today because you have all this additional experience that you were able to bring back to them because you frigging went for it and life gave you a shit hand and you said, nope, screw that. I'm gonna come right back over the top. You're not putting me down, right? Like, like it's like, sometimes I just, I wish for everybody that they just go out and like cause some trouble, like bang into some stuff.

45:33Ryan Hanley:Like, like just FO a little bit, like this vanilla gray life is just, it's not worth living. And then you pop your head up when you're 65 and you got diabetes or you're 50 pounds overweight and you can't even enjoy your life anyways. You know, the Teddy Roosevelt, the man in the arena. I have it on my wall upstairs. Oh, no way. There we go. That's it, right? That's it. That's it. going for it no matter what I think just that alone is you're winning and there's a lot of people that never go for it they never take that risk you wrote the freaking book man you wrote the book the book is all in pre-order until March this will be out right around the time of the book we want to put this out when the book is coming out the book is all in dives deep into your story and you know dude I'm just so glad that like one I'm so glad that I get to meet people like you and and I just love when someone who can perform at a high level you know you get put this obstacle in front of your life and you're like nope nope I'm still gonna add massive value to the world like I'm gonna you can't keep me down and that it's meaningful to me it's meaningful to the audience and guys I just highly recommend you out and pick up this book it's all in I'll have it in the show notes, where else can they get into your world besides the book?

46:56You can have a website, albertocrane.com. You can have a little newsletter. My gyms, LegacyBJJ.com and TacFit.com, something that I really believe in, functional fitness, recovery, longevity. So those are the worlds I rotate in and live in. So one of those, if you go to one of their events or one of our gyms, I'm here in Burbank, Legacy here in Burbank. This is my home. my home away from home. Probably spend more time here than I do at home because I love this so much. But you can find me here.

47:28Ryan Hanley:I appreciate the hell out of you, man. Thank you so much. Thank you, Ryan. Thank you. Appreciate you. Thanks for having me on.

From the publisher

Join 15,000+ leaders and become undeniable: https://ryanhanley.com/subscribe

Watch on YouTube: https://youtu.be/nMAx8-9DswY

Alberto Crane was the first American to earn a BJJ black belt from Gracie Barra. He fought in the UFC. Won world championships. Built Legacy Jiu-Jitsu into a 25-year institution.

Then came the MS diagnosis.

Most people would have stopped. Alberto went on a world tour.

In this episode, we talk about what getting punched in the face teaches you about leadership, why 3 years of losing made Alberto unstoppable, the power of the mantra "I believe in my technique," and why your rough edges are features, not bugs.

His new book "All In: Lessons On and Off the Mat" is out now.

📖 Get the book: https://amzn.to/3PBPMID

🥋 Legacy BJJ: https://legacybjj.com

🏋️ TACFIT: https://tacfit.com

📸 Alberto's Instagram: https://www.instagram.com/albertocrane/

🌐 Alberto's website: https://www.albertocrane.com/


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