E087 - Inside the Luxury Lifestyle of Billionaires (Biggest Lessons) | Enes Yilmazer

38:28Hence, we want to have a certain palette of properties on our main channel. It needs to be whether it's really expensive or best of its category. And second channel was for us to have fun a little bit and test things around. And as we've been making less and less videos, we've unfortunately neglected the second channel, but I'm on the process of really opening up the backside of my business, the behind the scenes. And I'm hoping to vlog more often and release one or two videos a month. That's my next goal beyond starting a podcast channel and shift our business a little bit because in my ideal world, I want to make 20 to 30 iconic tours a year, really one of ones, whether it's a jet, yacht, experience, home, that we will figure out as we go.

39:19but then on the back and show the people uh the networking the the behind the scenes people want to see the behind yeah because i mean you're probably at the point now and probably have been for a while you're meeting some interesting people and i imagine a lot of people want to know the process of what actually goes on to to meet the people to get these things done to create the videos yeah it's like uh i was telling natalia uh yes two days ago when uh i was at this development property i gave an idea to one of the problems that they were facing and it's a big development and they have so many people working for them and they had this moment they're like how come we didn't think of this i'm like well that's the value of me being me i'm in so many different rooms I hear so many different minds I have a very broad perspective on real estate media everything else in between and that makes us very creative to come up with solutions to many issues or uh developments so we do a little bit of consulting on the back end in this in this aspect as well because we have met so many incredible people and we've been part of such incredible shoots and homes all that knowledge just sits in our brain and I think podcasts and the vlogs are our way to now open up that world to the world open up that side of our business to the world it's the same thing that we've done with the houses now we're going to do that with business and networking yeah i have a question about a video that i saw and i'm pretty sure it's not there anymore it was an ibiza video it was this property i remember seeing it and thinking what the hell because they're on the island of ibiza there's not much space yes and they do not give permission to build properties very often particularly in the countryside i forgot which area it was actually built but there was nothing around it was high up yeah where's that video gone great question i'm glad you're asking this is a great way to shed light on some of the other parts of our business so you see when you're touring 50 60 100 million dollar homes these are homes that are pushing the boundaries and in many cases pushing the city limits.

41:31In that particular case, the developer of that home is an extremely lovely lady. I had such a fantastic time. That was a nice property. It was an incredible property. Danton Nines, the scale, it was grand. But unfortunately, she had some issue with the city where they had to alter a couple parts of the home to fit into the criteria. I think what has happened, and I'm not informed a lot, but what has happened is that video went you know went live and it went viral people loved it but it shed a lot of light on how big of a home it was and i think there was a part of the home that maybe should have not been as big or maybe some of the walls weren't supposed to be as broad as they were so she requested that we take the video down and she had to make some alterations to the property so it was a little bit of a political trouble on her side and out of respect to her and just in general how we do our business we decided to take the video down it's unfortunate yeah that must be annoying especially when it's doing well and you're like i know it is annoying but again it comes back to the very much the beginning like the intention we want to do this uplift everybody's lives whether it's the people we're representing or our audience i'm not going to keep my video out of my selfishness because I just want to retain the video.

42:56I mean, that property is something very special and important asset to her. That's more important than me keeping a video. I'm fine with that. And that approach will keep us safe. That approach will bring us new opportunities. But you do have those unfortunate scenarios here and there. Yeah, because I was thinking if somebody may purchase a property after you've done a video about it yes do they ever reach out and say well i own this now and i actually don't want anybody to see it so can you take it off because in a way like you it's such an in-depth review you've got the drone shots you have the details of every single room if somebody wants to rob that place they'll be like hey so we could sneak into this entrance you're asking good questions i mean fair and the way we approach it is actually very simple we have had these situations where property will sell and the homeowner wants the video taken down.

43:50We generally just ask for part of our production cost just to recoup the investment that we made because it's a serious investment. We have over 14 employees. It's a big operation. These videos are not easy to make. But for the most part, we try to keep the property relatively localized. We don't give out addresses. we don't give out the street access and truth be told most of these homes that we're touring good luck trying to rob them they're guarded heavily so and also now we're touring yachts and other stuff where these are not really the concerns but we had this issue and here and there we had to take videos down it's just part of the job it's just part of the risk you take it's like having a listing and not being able to sell and it goes to the next person all the work you've done goes to waste.

44:39It is a little bit of that but we have guards in place and we let them know ahead of time. If something were to happen, this is a big investment we're making. We're happy to make the investment to make this video. But if you're going to ask us to take it down three months later you need to pay us. Yeah. Have you found that there's a particular area or region where there's the highest demand for these multi-millionaires, billionaires wanting to live? to Dubai. Is this a recent trend or like just past year, past couple of years? I think it's a recent trend. I mean, it's interesting, you know, doing this job intensely for the last five years gave me and my team a very good broad understanding of how money moves, how power moves, how a certain place can be hyped and all the momentum can shift there and how it can shift to somewhere else so quickly.

45:36and you start recognizing all these patterns. And a lot of times internally, we have a lot of in-depth conversations about LA, Dubai, these different locations and how these cities are moving. And I've been seeing a lot of interest towards Dubai. I think number one, the city has done a lot of things right and they played their cards extremely well and they turned a lot of unfortunate situations into very fortunate situations, COVID being one of them. but also um the war in ukraine as well like war in ukraine as well russians came after that exactly like i feel like quarter of the hotel that i'm staying in all russians and they're loving it god bless them you know and uh and i think the other aspect is also when you travel enough and you talk to the right people quickly you learn the art of understanding a location and its value proposition.

46:31Then from there, not only you can advise people, advise your friends and a lot of people come to us, where should we invest? Where should we live? Where should we buy a vacation home from? I have a lot of these private conversations on the back end with the people that I meet. It gives us a chance to guide them really well. And I feel like I've been a little bit of an advocate when it comes to Dubai. And in a way from public, I've gotten a little bit of backlash from that. It's like, what happened to you? Why are you going to Dubai so often? Who's paying you? Yeah, who's paying you? Exactly. And in my mind, I'm like, it's a shame if I'm not.

47:07Because I have to acknowledge, observe, and share with the world what I see. I love LA. LA is an iconic location. Not much is happening in LA. New York is great. It's iconic. But good luck building a building in New York. And here, in two to three years, these guys are putting up high rises left and right. skyscrapers. They're developing islands out of zero in a matter of years. And everybody's moving here. And I tell this, and I'll keep telling you this. I've never been in a city where the people that live in the city is so proud and excited to talk about where they live. I swear to God, I maybe asked 200 to 300 people over the last 10 days, how long you've been living in Dubai, are you happy here?

47:56Not one person said I'm not happy living in Dubai. Not one. I mean, give me a break. If I do that in LA, 80 % of the people would like complain about something. So if a city is more international than any other place I've ever seen, if everybody's happy to live here, if all this development is happening, and every time we come here, we're having a harder time to manage our time allocation here because everybody wants to meet everybody wants to do something the least i can do is to showcase it and be vocal about it so that's what i've been doing and i think dubai has done incredible things and what i said at the beginning we missed the first 30 years i want to make sure we're here for the next 30 years yeah i mean if i had known what was going to happen i would have bought a couple of properties a few years ago it's crazy like some of the people that were buying these off-plan properties yes literally would have been doubling their money maybe tripling their money in a couple of years some of the homes that we've toured the development company that have that has built the homes they made less money than homeowners who bought them at record prices and sold them literally a year or two later for double they made more profit than the company who took the risk to build property that was pushing the price point of the island in the first place.

49:19That is wild. And in the simplest way, I think what Dubai has done is they've shown the world that there's another way where a city can be developed, a civil, you know, civilization can evolve, where maybe our Western ways are not the only way this can happen. And people can be happy and city can be thriving. and I think it's a remarkable example of that and it's inspiring to be around. I mean, I love energy. I work all the time. I love my work. I love creating things and when I come here, this is the only city that makes me feel like maybe I'm not doing enough. Every time I go LA or somewhere else, I feel like I'm pushing the boundaries.

50:03I come here, I'm like, no, no, no. We're not doing enough. We got to do more and that's exciting. We'll get back to the podcast in a second But first of all, I want to say a massive shout out to Bionic. I have been using their supplements for the past four years. I never knew what supplements I needed to take. I'd always go into the pharmacy and buy a load of random bottles and end up popping pills all day, every day. Not having a clue if I was consuming the vitamins, which I should be consuming at all. But Bionic came to save the day. They are a tailor-made supplement company that will put together your own specific formula based on your activity, your gender.

50:40I have Bionic Pro, where I get the blood test done every three to four months. And based on that blood test, I get my own personalized formula. For those people who don't want to do a blood test or don't have access to that, then you can go with Bionic Go, where you just have to fill in a short questionnaire. and based on that questionnaire, you will get your tailored supplements with a surprisingly high degree of accuracy. So stop the guesswork, sign up to Bionic, and ensure that you remove those deficiencies and build up your immune system. It's crazy. Even when I'm driving around and I'm looking up at, again, another new skyscraper, I'm like, is there really that much demand and you know from looking at the stats there's literally thousands of millionaires pouring into the city like every couple of months some of our friends iman is here so many of our friends have moved here and they're really happy and i would imagine that these people you know they've got to the point where they're probably wealthy enough to have numerous properties so they like i would imagine a lot of the multi-millionaires and billionaires they have bases around the world of course and this is like one of becoming one of the bases exactly no i think there are a lot of reasons why people are coming to dubai obviously i think the tax taxes are one of the important ones especially if you're in western countries europe london uh you know california united states many countries or many cities people are paying a lot of taxes and I think people are a little bit fed up with that because it's not that we mind paying a lot of taxes.

52:22Do we get something out of it if you're paying all these high taxes? It's the opposite. The more higher taxes you pay, I feel like the worse of a city you get, ironically. So that's one aspect of it. I think the other aspect is safety. It's been a huge factor. I don't know what happened to the world the last five, six years, But I think the gap between the ultra wealthy and, you know, low income and the middle audience is becoming bigger, but they're also losing their purchasing power. So there's a little bit of imbalance, quite a bit of imbalance when it comes to how the world and monetary systems are moving and how people are getting compensated.

53:05And that is creating a lot of pressure on people. so but dubai seemed to manage that better than other cities in my opinion you can see a variety of people living here very comfortably whether it's the lower class middle class or higher class and they seem to live in harmony or better harmony than other cities that i've seen and i don't know this part that well yet this is one thing that i want to study i think dubai is also creating pockets where these individuals can live their lives and still have good quality of life, no matter what their income is. And I think that's really important. And the third part I see, especially with the wealthy crowd, they feel like they can enjoy their money here.

53:47And I can speak about this from my perspective. I live in Los Angeles. I'm careful when I wear my watches. I'm careful where I park my car or I try to stay under the radar. I try to make sure where I'm going to a public place, it's relatively safe. I'm sitting at the right seat. I shouldn't feel that way, especially in the United States. But I do. It's unfortunate. I think it's seasonal. I think world is kind of going towards this correction season now where we recognize all of these problems that we're having and we're now doing something about it. We're more vocal about it and we're acknowledging it.

54:24But then I come over here, I'm like, this is not reality. It's laid back everybody's happy again i've asked so many people i do it all the time hotel valet the restaurant i go to the people i work with the you know dinners i go to i'm asking everyone so far i haven't found one person that complained about living here yeah i remember when i was living in the uk i was living in london actually this was like the year before i ended up moving out here I was staying in a nice area, so Kensington, and I would walk my apartment. It was a nice apartment. I'd walk from one end of Kensington to another to go to the gym every day.

55:04And I remember when I was doing this walk, there were certain streets where there was homeless people scattered all over the place. Then there was like just filth and rubbish everywhere. And then every so often there'd be some dodgy looking people that you would, you would cross the road just to make sure that you're not like walking in the same direction as them yeah i'm like this is i'm in london i'm paying a lot to live here and i'm paying the taxes the council tax all this on top and still this is what i'm getting for my money like i don't feel safe it's not nice to look at it just fills you with this kind of bad vibe and i can't go out where i watch i can't i didn't even like walking around with my music on because i always felt like that's like look over my shoulder to make sure I wasn't going to get jumped.

55:54And this was 2018, 2019. It's even worse now. Like you've got these guys who are all covered up in black riding around on these electric bikes who are just circling around waiting to catch somebody who's using their phone and then they spot them, zoom past, swipe it, and they're gone. And then the police don't do anything about it. It's just forgotten. And it's like, okay, so this is how life is now. If you have money, you're not going to tolerate that. Yeah. It's happening to a lot of places in the world. But I feel like, again, Dubai's safety aspect is huge. And a lot of times I find myself telling a lot of my friends that haven't come to Dubai, when I hear them having a layover here or they're giving a day or two to travel Dubai, I'm like, let me make sure I set you up.

56:45They're like, oh, are there places you're going to recommend us? No. I want to get you a driver. I want you to drive around the city and just look out the window the best thing you can take out of Dubai is the fact that it teaches you there's another way where civilizations can evolve and things can be operated differently and what people need to understand especially with these older economies or these countries like UK, US, we have such established democracies with laws and senates and congress and all that That's all great. But world is evolving. And world is evolving and changing faster than it has ever been.

57:24So that means we may need to do certain things differently. And unfortunately, I think governments are a little too slow. And I think what made this country so great is they have a very articulate and fast-moving government. They see it and they adapt to it. Then they act very quickly. They're up to date, extremely fast. So before the citizens build resentment, before problems really pile up, they can get ahead of it. And that's really the rule book for any big business. You don't want to neglect. You don't want to have another Boeing situation where years of issues piled on top of each other.

58:03Hence, now you have years of cleanup to do. A lot of those little problems could have been addressed along the way. but once you turn a blind eye to one side it's just going to pile up people don't forget and those issues those issues are going to have consequences and i think that's what the world is dealing with right now there's still a long journey ahead i don't think those problems are that easy to solve it can be i mean if dubai did this over the last 30 years you can do anything um but i'm curious to see how these western countries are gonna handle these issues yeah there is one thing which i noticed is like common trend with these dubai properties particularly the the villas they they do tend to be built quite closely together in close proximity and i think a lot of people who watch these videos they sometimes are a bit confused as well hang on you're paying this pretty huge price for a beautiful property but you don't get much space and land yes that is that does tend to be the dubai style and um i think that's just the way it is although you did mention some of the properties that you've seen on the palm they do they come with an extensive private beach which is probably one of the reasons why the palm location itself is one of the most premium places well i mean to me it's more like it's just a type of offering, right?

59:29Palm Jameer is a man-made island. And it's a huge accomplishment that they pulled this off. I mean, it's pretty impressive. The fact that they can bring that much sand and create an artificial island. And it's a really cool experience to be there. I would love to live on the Palm. And when you have that valuable of real estate, you want to maximize it, right? I mean, if you're complaining about Palm, how about New York? People spend hundreds of millions of dollars and have a neighbor above and below. Yeah. You know, that's even worse. And the building is maybe swaying a little bit. Yeah, and you're sharing an elevator with them.

1:00:02I mean, you have no privacy. At least here, you can just pull into your garage and you can stay in your home. And to me, Palm Jumeirah is a little bit of like a club. It's like you have the cachet, you have the means to buy a property at that level. And each one of the fronts have their own security. And to be frank, yes, it's all open, but Palm is weirdly private. The beaches are not that utilized. It's difficult to get on to, you know, you need to get serious clearance to get to the villas. So to me, that's part of the offering. If that's not for you, I mean, there are other parts of Dubai where you can get more privacy.

1:00:41sea access is really valuable in Dubai and they are doing their best to capitalize on that as efficiently as possible and i think part of dubai or part of what they're saying it is maybe giving that to residential use is not the best case commercializing it putting high rises maximizes that beach access a little bit more it's just the land and maximizing value and that was their way of doing it is it for everyone no is this safe more safe than most places and i've spent enough time on the palm looking at those properties it doesn't bother me yeah it really doesn't if you really want to be private you just close your sliding glass doors when you want to use the beach you use the beach i mean you're talking about privacy anybody can fly a drone you can fly over anybody's home i think the concept of privacy has changed over the last few decades for me it's fine but i also understand why people don't like it have you checked out the uh that new development in monaco where they've reclaimed the land yes what is it it's it's powerful i mean that's that's the future of development i feel like dubai has been doing a lot of that and with the new island that they're doing abu dhabi where things are going they're going to reclaim more land and utilize seymour monaco is a different situation because they have such limited land and it is such an interesting country technically protected by france and it's a tax haven in the middle of Europe.

1:02:08That's their version of Singapore. It's like we have Singapore, we have Hong Kong, we have Monaco, to some degree we have Bahamas and Bimini and all that on the other side of the world, and I feel like we have now Dubai. That's the place you want to put your money in and maybe put some of your assets in. And in the case of Monaco, given they have such limited land, that's the only way they can grow. Because they cannot go backwards. they have a country limit but they can fill the water and i think they've done a pretty good job last time i was there i was there in uh october monaco yacht show and it looked really good i haven't been in it i think next time i'm there i'll probably check it out but it seemed really nice yeah yeah do you know many real estate agents here in dubai i i know a few do you do you have any tips for them or have any idea why some of them are making such a killing that's a great question um because there's a there's a lot of people i mean i see this in their instagram bio real estate agent in dubai maybe half of them probably aren't but that's a whole nother story but there are some who manage to sell a property you know hundreds of millions of dirhams and they're taking commission yes they can literally retire off one sale yes how are they how are they doing that as a look is there a skill to it i think shows like million dollar listing uh i can't remember the name the one on netflix selling sunset have really glamorized what being a real estate agent is and to some degree it's a phenomenal job i personally really enjoyed it because with only a few months of educational or preparation, you get access to incredible assets.

1:03:58And indirectly, you get access to incredible people as well. And if you utilize those resources really well, you can build yourself an incredible career and a network at a very short period of time. Now, when I look at Dubai and Dubai real estate scene, it's very competitive. A lot of agents here. The amount of DMs I get from Dubai agents, I don't get that from any other city in the world. It's crazy how many agents are out here. And granted, there's so much new development coming to this city, there's need for all these agents. But ultimately, doing this job for the last five years, intensely meeting with real estate agents across the world, one thing I can guarantee you that will really work in your favor is number one, being honest and trustworthy, because you're helping someone make the biggest investment of their lives a lot of the times.

1:04:51So you want to want to make sure you're really trusted and you have good intentions. Number two, you really know what you're doing. It is so important to be knowledgeable when it comes to real estate, because as soon as you know what you're talking about, people engage with you differently. Even I was a new real estate agent in LA. I picked up business so quickly because I knew houses. I could go run comps and figure out what the fair market value is, but I knew a good home when I saw it. And I could articulate that in a matter of seconds. And people felt so comfortable working with me as an agent.

1:05:24If you're knowledgeable, that's the heck. Everybody's trying to do the social media thing, all this and all that and marketing, door knocking, it's all great and they should do it. But ultimately, if you really know your properties, your listings, if you really know the area, and when someone comes to you, you're more knowledgeable than them because they've been just looking at one area for so long that a lot of times the buyers themselves or sellers themselves are more knowledgeable than the listing agent. Well, how is that going to work out? How are they supposed to trust you where they're more invested in the area than you?

1:06:00The only way to beat that is constantly improving yourself. If I was an agent in Dubai, I would see every property. I would network all the time. I would meet with every developer. I would watch every video and i would eat sleep drink dubai and that will make you the best agent that's the best advice that will always always help you get in get in front of everybody yeah i have some friends who are doing it and they're new to the game and they would always ask me they're like hey mike do know anyone who's got a bit of money i'm like well yeah i know a few people with a bit of money because they're trying to obviously uh you know boost their their sales and their business and the network and i say like i literally say something go watch anis look at his videos if i was doing what you're doing i would just i would do exactly the same thing exactly the same thing 100 because i think through the use of social media that is one of the best ways for you to build up your your network and your personal brand and as you are experiencing right now you now have too many people reaching out to you that you literally just can't you can't please everyone.

1:07:00No, we can't. And we even had to bear some bridges because Egon's so hectic. But I will say this about social media. A lot of people ask me like, should I do what you're doing? How active should I be on Instagram? The way I look at social media is a little bit broader. It's a scale tool. Let's say you and I are having this conversation and you're liking what you hear about me. I'm an agent and I'm selling you on my services. I'm gaining your trust. It's really valuable. But the problem is, I just did this with you. And that's not enough for business. When you put something on a video on social media, it gets to other people.

1:07:38So you can scale your approach, you can scale your reach, people can interact with you without you being present there. My YouTube channel is a scale tool. I'm knowledgeable when it comes to properties, and I can showcase it well. My videos happen to get millions of views. So I can do that for millions of people rather than for a few people that I show in person. It's a scale tool. So if you know something, if you want to be known for something, put that on social media and help social media's scalability grow your business. What would you do if you lost everything, the channels, your name, nobody knew who you were, you were starting from scratch again, but you still know everything that you know now wow would you just do exactly the same thing great question um i don't know for i always say this jokingly but uh andy my business partner and our company ceo and then i should be diplomats we're very good when it comes to uh navigating people and understanding different cultures and always bridging the gap I mean I love real estate I love building homes I love architecture I think I've found myself in that business one way or another and I just enjoy craftsmanship like we've been showcasing more cars more jets anything that requires human craftsmanship and human attention I always find it interesting so I feel like I would end up in some sort of that space but it's real estate, aviation yachts i also enjoy understanding yachts a lot uh i think the yachts are cool yachts are cool such a small niche industry and i think what they're accomplishing what they're building is quite remarkable some of these yachts are so advanced i think they put homes to shame yeah that's how good they are like do you know people who no longer live in homes but just permanently live on their yacht.

1:09:41A lot of billionaires have yachts and spend a lot of time on yachts. If I were to be a billionaire tomorrow, my ultimate way of living is I would have a massive yacht, fully staffed. I would live on the yacht. That yacht would constantly travel the world and everybody would come to me. And I would have an office on one of the decks and my staff would be there. And then they will come for a week or two and I'll fly them back out. yachting is the ultimate vacation experience i love yachts i think it's so it's immersive you're surrounded by water and it's an interesting way if it's a well-run yacht the staff can curate such an incredible and appointed experience for you that is quite hard to explain and you immediately become very close with the crew in a sense because you live in a confined space but a lot of these crew members they do such a good job of making themselves feel discreet in the space while serving you i will tell you like a really interesting funny story and the way these yachts are operated are such at such high discipline that um sometimes when i stay on yachts i do these little things to test out how good they are maintaining the yacht when we were on tommy hilfiger's yacht um i would go to my room at like 11 a.m and it would be all clean cleaned perfectly uh my beds are made my bed my bed is made everything's cleaned up and they will have i think they had like two or three water bottles around the room and i would go move one water bottle like six inches back and then turn it to a side a little bit and i would go change the nespresso pods to different colors just just to mess with them i'll come back two hours later it's all corrected yeah seamlessly every day you get a brand new soap and they would recycle the soap that you use so every day you can open up a fresh package to me that kind of intentionality is super cool it's exciting and uh it's also a good way for you to separate yourself from your life i feel like even here if i went to vacation to one of these hotels i have my laptop i'm still connected i'm still connected to the ground but when you're out there it just sets a different tone for you to enjoy your time yeah yeah i mean i i've not experienced being on the super massive yachts but i've been on some nice yachts and it is in my opinion from everything that i have done so far in my life it is up there with like the top experience like you can't beat just being on a yacht a nice beautiful yacht with some good people and for example i remember one which is like an image which just stays my mind we were just looking at the island of capri yeah from the yacht and it's just unbelievable surrounded by water this crazy backdrop and the thing is like when you're on a yacht you can constantly change that backdrop like if you have uh even my apartment now i have a really nice view but then it is there's a lot going on but it's the same view it doesn't change with a yacht you're in complete control of what view you want to have exactly and it never gets old it never gets old um and i just think that's the closest you're going to be able to get to nature and having water around your old times it helps i mean i personally really enjoy it i was going to ask you uh what is the biggest yard you've been on i think it was like 100 actually i've been on some huge ones but they haven't been moving yeah i mean obviously like in monaco and abu dhabi usually when i've gone to like the grand prix you step on board you have a little look around yeah but the biggest one moving it's probably like 120 foot got it yeah now i was gonna say you should come to monaco yacht show with us next year we always take a few of our friends that's a good opportunity to see but um chartering one of those really big yachts it's an experience yeah they have like yacht crews are some of the most impressive crews in the world in my opinion they're so efficient they're so disciplined and they will listen you you will say something about your meal and they will take notice the next day it will be perfectly articulated you'll say oh i'm craving a cookie they'll tell the chef for during the dinner you'll also get cookies because they've heard you during the day so little things like that make your make your time a little bit more special have you noticed there any patterns between the people who are renting yachts and properties versus actually buying them interesting question um because i know if you if you want to go on a super yacht for a week it's going to cost you half a mil to maybe even a million euros just for like one week easy so you would think well surely you it makes more all of a sudden it's just to buy one but then if you're buying one what do they say like to run a yacht it costs like 10 of the value i would say roughly operating out is extremely operating out is extremely expensive um if you are really keeping up with your yacht there's an ongoing maintenance i mean it literally sits in salty water at all times so you can imagine the corrosion the upkeep, then you have staff.

1:14:56Staff can get very expensive. I think the difference is what I've learned and what I've really experienced. People own assets for different reasons. To some, owning a yacht is worth it because the business that they do and the way they utilize the yacht, they make their money in other ways. Some of these yacht owners really enjoy being a yacht owner. They have great relationships with the shipyards. It's like a hobby for them. It's not just an asset that they experience. It's almost like having a car collection anyway. The second reason is I've seen a lot of yacht owners using their yacht for their businesses.

1:15:37They would constantly have people on that they do business with. They would rent it out. They would charter it out. There are a lot of successful yachts that charter extremely well, where the owners would charter it for like 10 to 15 weeks. and that pays for the entire yacht and the upkeep. And in their mind, they get to enjoy it for free. So that's a nice trade-off. And if you can assemble a team and an infrastructure where you're efficient, you can do that. There are a lot of yacht owners that do that. The people that charter, generally, they don't use it enough where it makes more sense for them to charter than buy, just like anybody that charters a jet.

1:16:14But it does get very expensive. when you look at the weekly price it seems very hard to justify and i get that yachting is not cheap but when you're at that kind of wealth and a good week on a yacht where you can clear your mind come up with ideas and kind of just ground yourself again to a lot of people it's worth it that's why there's that industry and that's why people pay i mean there are yachts that charters three to four million dollars a week and they get charted quite often yeah and um it's an interesting world yachting world and i want to dive into it more i have some ideas planned with our team to do more in-depth yacht videos and go into shipyards yachting world is quite interesting yeah yeah do you feel as though that's uh that's probably the direction that you might go into doing more yacht tours i want to i want to tour more buildings i want to talk more about architecture and i think we've done enough homes where there's only so much i can talk about homes but buildings museums are a totally different animal of their own they're more complex issued you have more people involved hence it gets more hectic and more management intensive so i have to figure that part out.

1:17:33Yachts definitely more because that industry is incredible, in my opinion. The craftsmanship, the engineering that goes into these yachts, and it is a bit of an untold story. Yachting industry, in my opinion, hasn't done the best job of telling their story. And they're a little bit, they're not in the eye of the public. And I think the more I can do that, more yachting will get popular. And I just think yachting is such a cool experience that I want to be the advocate for that. Aviation is arguably the hardest. These jets are very hard to get access to you. And they're very limited. There are only so many Boeing business jets, global, you know, 7500s and exciting jets that I can tour.

1:18:20Yeah, because surely it has to be big enough. How are you going to do like an extensive video on a small jet? Even if it's a nice jet, it's like you've done the tour in five minutes exactly well it's it's funny because uh yeah like you know we did a shoot with qatar executive and we had a g700 there it's an incredible jet but like you said from a visual perspective it takes two minutes to walk it so you have to really dive in and talk about the technical aspect engineering and you have to get nerdy well you're not sure if everybody wants the nerdy aspect of it too so it's a fine balance but I'm figuring it out.

1:18:57But jets are incredible creations. I mean, the fact that you can go up to that elevation and go that fast and operate in all continents and all weather conditions is quite impressive. So there are more assets that we can cover. Have you seen the BM1 channel? Yes, they do great videos. They do great videos, exactly. But I want to bring the personalities that are behind these creations. I think we need to hear more developers and more architects. I think there's a lot of inspiration we can take from those individuals. That's how I see it. Yeah, you're right. I think a lot of the architects don't get the credit that is deserved.

1:19:35I mean, some of the best villas, properties, and even yachts that I've seen, you really don't know the story behind it at all. And that's a shame. I mean, so much time and effort goes into these assets that knowing that aspect of it haunts me. Yeah. I don't know how to make a short video because when I look at a home, I immediately see the amount of work and I'm like, how do I honor it? How do I tell that story? How do I make people appreciate what's in front of them? because we've gone so quick to form an opinion about anything because of social media. It's like$40 million, that's not worth it.

1:20:20Well, hear them out. Give them a chance. Look at the house for a second. See what they have created here. Maybe they have spent five years just dealing with the legalities of building a property on this plot alone. They spent so much time and they had to go through so many different rules and regulations to create a space that's unique architectural, like hear their story out. And that's really what I try to do. And sometimes that comes across as Enes is talking too highly about a property. Let it be, you know, I know what I'm doing and I know the effort that goes into these homes. I want to make sure it's honored.

1:20:57Do you think that the owners of these properties, yachts, jets, do they seem happy to you? Great question.

1:21:12I wouldn't say yes. Like, they are to some degree. I mean, I've met a lot of wealthy homeowners, yard owners that are, they seemed very happy and in peace with themselves. But I also seen a lot of people that are very, they're not fulfilled. They're kind of doing this out of, okay, I'm wealthy now. I must own a house. I must own a garage. I must own a car collection. I mean, I've seen many homeowners where they have these assets. It never gets used. Like we sometimes go to homes. They're like, oh, use the cars. We haven't driven that car for three years. Like, why is it sitting here? Yeah. What are you doing with this?

1:21:56It's really interesting to see because, look, it's kind of weird for us to like walk into someone's home and we're in their bedroom. And we just met them. Or we've done a little bit of information on who they are and about the house, but we are very much into their lives. We're shooting their asset. So it gives us a really interesting, intimate look into their lives. But what I found, what I've learned from people is happiness comes within and happiness comes from knowing who you are. Self-awareness is key to happiness. and the people that I saw that were happy, they're just really aware of who they are, what makes them happy and they have built a life that facilitates that.

1:22:42Money doesn't buy you happiness. Using money the right way and knowing who you are is a way to happiness and I've seen some people that have a phenomenal job and those are some of the most rewarding conversations I have and I see them in this life, in this world of luxury living happy i'm like oh that's their version of it so it gives me a chance to craft my own or help people see the world from that perspective yeah um so yeah it's been interesting have you uh have you got an idea of what your perfect home would look like like you must have a a future home that you're looking to build in a certain location how would you just i I mean, obviously, you just don't go into every single detail, but like, how would you envision your perfect hope?

1:23:31I will start broad and go to the home that I would design. But the thing that I've been blessed with the last five years is without having to pay for it, I've gotten the experience to live, stay, tour the most exclusive and extravagant assets. I've driven the best cars, been on best jets, yachts, homes. And in a weird way, it turned me off from the world of luxury and world of excess. I think it's too much. Some of these assets are not only too extravagant, they're also not being utilized. And the word utility means a lot to me. If I'm going to go spend the money on something, I want it to be utilized.

1:24:11I want it to be put to work, right? If I'm buying an expensive watch, I'm going to wear it. It's going to have scratches. If I'm going to buy a nice car, I'm going to drive it all the time. That's my way of honoring and utilizing what I've done. And it kills me to see these homes not being occupied for years. It kills me to see these homes sit empty, not being cherished. So from that perspective, I've actually gone turned off to own big assets. I went even more minimal with my lifestyle. But what I've learned through this journey is bringing luxury and elevation to your life really elevates everything and opens your eyes to experiences.

1:24:51is so rather than indulging in excess i go less is more yeah i pay attention to my clothes i buy the best of everything and if i cannot buy it or afford it i am happy with what i have but i will only buy the best if i'm gonna go make that change i eat the best food i can afford i try to do the best of everything i can afford and elevate my day-to-day life i think that's more meaningful. And that increases the quality of my life. That increases my happiness. And from that, I can live the best version of myself. That's really what I try to advise people. You know, the best luxury you can do, buy yourself the best toothpaste.

1:25:32You start your day with it, you end your day with it. It should be the best product you can afford. It's such a small thing. You know, we spend all the excessive money on cars, homes. How about your life? How about your body? How about the food you eat? That's the first place you should go luxury. Whatever that goes into you and takes care of you, because it's the you that's going to make and create all this wealth. So if we don't have that right, we've got a big problem. Now, going back to designing a home, it's an idea that terrifies me because now I know too much about homes and I feel like I will get stuck in it.

1:26:08But like a 10 year project. Yeah, it will kill me. It's like, I know, I know, like, it's my drug, and I don't want to use it, you know. But I love the materials, concrete, steel, glass, and wood. I am more of a minimalist. And I believe in purity of elements and materials used. And I believe in homes where you can interact with these materials, they become part of the texture and they become part of the experience so my ideal home would be a all concrete steel glass wood mid-century modern home that's my dream to build and i want to build one in california and on that subject we're actually building one in mexico uh it's our first development project where we're partnering with a developer so it's a test it's it's it's a test and we've been approached with this idea many times and we said no to every single one of them, but this one felt right.

1:27:08The people that we're partnering up with over there, we really believe in their vision. We really believe in the location and we really believe in the home that we're building. We are architect. So it just felt right. And we also waited this long because when we are ready to do this, I wanted to make sure I can bring the audience into this and make them part of the experience. So my goal is when we're done building the home, I want to have 200 of our members, our viewers, come see the home in person. We're going to document the entire process of building the home. We haven't launched it yet, but on one of our upcoming videos, we're announcing.

1:27:48So I'm telling you first, we are announcing that we're doing our first development. It's in Mexico. And we're excited for it. it's interesting what you say about the utilization because it's something which i've experienced one of the things i love to do with the some money which i have is to buy myself experiences and travel yes now i have an assistant i could get my assistant to book something for me but one of the things i enjoy the most is just looking at places where i could potentially stay so i especially in the summer i spend so much time looking through airbnb looking through Expedia, whether it be hotels or apartments, sometimes villas.

1:28:23And I'm like, which one am I going to enjoy staying at the most? Because it makes a huge difference to your trip if you're staying in a nice place. There's a few times where I would have, I'm like, oh, maybe I'll budget on this one a little bit. And I stay somewhere a little bit more conservative. But then I get there and I'm like, huh, it's not as nice as I wanted it to be. And it has a big impact on how you feel, but the overall experience of the trip as well. So for anyone who is going on a trip and maybe they only get to go on a trip like twice a year, I would advise just to splash out a little bit because it can have a massive impact on how good that experience is.

1:29:01And from all the different places which I've stayed at, there's been like a wide variety of them. Each place I stay at, I learn something from it. There's things that I like and then there's things which I thought I would have liked and then I end up hating once I've actually experienced it. And there's been some times where I've been like, okay, let me go stay at like a big villa. And I end up staying at a big villa, but it's only like me or maybe it's me and somewhere else and I'm someone else. And I'm thinking, this is too big. Like you said, it's a waste. It's a waste and it doesn't, it didn't even really feel very homely because it was too quiet.

1:29:39Like this place is supposed to have more action and more people running about. You need to have a family here. And I would imagine some of the giant properties that you see are just too big, too excessive. Now, some people might want that, but I don't think that that would be something which I would like. I prefer something maybe a little bit smaller, more cozy, that feels more homely. But for me, something which is essential is having a view. I need to have a view, ideally of the water. But not everybody has that same need. Right, exactly. No, I mean, you're bringing extremely good points. And yes, it does feel that way when you walk into a big home or a lot of times the homeowners would want us to stay at the property.

1:30:23Well, we have a good size team, but it's only a few of us. And some of these homes are so big, even we don't feel comfortable in them because it takes like two minutes to walk to the kitchen, you know, just to grab a bottle of water. But some people like it. And for me, when I showcase these homes, if I go into analyzing and trying to justify every property that I tour I won't be able to tour anything my perspective is you watch the tour and you take whatever you want to take out of it maybe use this tour as a way to understand that that was a flaw by designing a big home make your home smaller there's always something to be learned out of anything and for me to dream properties where every inch is utilized I'm such a believer in utilization It's like you buy something, wear it till it rips off, like give it its run.

1:31:14And that's where I find a happiness. That's where I find where luxury is utilized and beneficial. And I couldn't agree more with your vacation approach because you only have a few weeks out of your year to really go enjoy your time and give your mind a break, a chance. So you want to create the best environment possible for you to be inspired and for you to get quality rest. And little things make tremendous differences. And those little moments, little pockets where you can improve, enhance, it adds up real quickly and it just makes it that much more memorable. and that's really what I was trying to say about luxury and elevating a given moment.

1:31:57Luxury is not buying a Rolls Royce. You know, you can have a luxury is having a good car, maintaining it and having a car that serves your purpose perfectly. That's luxury or go into a place to eat that is good for you and it's a place that's comfortable, calm because that's what your mind needs. That's your luxury and your luxury may be different than the others. where do you see the the real estate market heading in the next 10 to 20 years you think there's going to be a lot more activity in the middle east is there any places which are upcoming middle east is the place to be i see a very bright future here not just in dubai not just in uae i think the surrounding countries are catching up as well or seeing what Dubai has managed to accomplish and learning from it, which is great.

1:32:50Saudi will be interesting in the next 10 years. Saudi, they have a lot of money and they have a lot of resources. But I still think there's a challenge of building culture and creating an environment like Dubai. It is more than resources. That also takes vision. And I do think they have it, but we'll see if they will be able to execute on that. I'm closely monitoring that as well. In regards to real estate, what I'm seeing with real estate that's happening is owning real estate, owning a property, owning a high rise is turning into owning a stock. It's like a financial investment tool. I see a lot of people buying real estate, even though they may not utilize it as actively as they should.

1:33:34It is another form of investment. New York like that. New York is like that. Dubai is like that. I feel like so many of these apartments here are also not being utilized. Uh, it's a way for people to invest. They see where the city is going and they'll probably make good money as well. So, and given the interest rates are going down, I think the overall global real estate market will pick up. But I do think certain cities that are having other troubles like safety, uh, maybe regulations, they will still face those problems. Maybe they will experience the growth a little bit slower. and do you have any exciting new projects happening this year that you can i do i do actually uh this is something we've been working on little more than a year but we're launching our own home goods company uh this is something we've been wanting to do as you know it is it is it is very fortunate that we have an incredible reach and like i personally really enjoy making videos and bringing these experiences to our viewers.

1:34:40But also I've been very hesitant when it comes to launching another brand, another company and extending the experience of our channel. And we've been approached by many companies to do many things and none of them felt quite right to do it at a big scale. But the last almost two years now, we've been working on a couple of products. where I want to bring a piece of the experience of these homes to people's homes. And when we were thinking of that, because it's all about elevating the moment, what product can we make? Scented candles. We're making candles. Are you? Yes. But we will not make it scented.

1:35:27We will make it with essential oils, candles that are actually good for you. Yeah, because the big thing about the health and inhaling. They're filled with chemicals. Most of the good brands that you know of, they're filled with chemicals. And it's been an ongoing journey, hence why it's been taking a little bit. By the way, was that a secret? Yeah, you're the first person I'm telling this to, actually, because we'll launch it in a few months. And we're really excited for it. And our concept behind that was what part of the experience we can bring into people's homes, something that they can interact with and they can utilize.

1:36:03You don't just buy it and it sits. and we felt like candle was the perfect approach. It sets the tone. It elevates any moment, any place that you put a candle in. And it's oddly, we thought relatively easy product to manufacture, but it's actually quite complex to make a good candle and ship it across the world. But we're launching our home goods company. Our first product is candles and we'll make many iterations and we're making it in-house. We're hand pouring them. So it's a very boutique experience as well. yeah uh so i'm excited that's a great idea i mean you can get into a lot of different products aside from just candles well also it's our way to curate candles for some of the properties that we're touring and bring that experience to everyone it's like we do episodes sometimes where 10 million people watch it and they love the property but that's that's the most amount of access they can get they cannot interact with it anymore what if there was a custom scent made for that house with a type of vase design that comes from that property that can sit in your living room i mean that's intentional that's meaningful and scent always gets me at the one hotel really yeah you like that i don't know why it's just it's good i like it yeah i mean dubai i feel like most of the hotels here they're all exuding incense but uh it's a really interesting world and as we delve into it more we realize most of the industry is heavily relying on chemicals and the whole channel what we're doing is all about elevating people's lives so we had to go figure out a way to do this really healthy and with more organic ingredients i've got one over there it's a it's a waffle scented candle it's so good yeah it's probably not healthy at all probably the worst i like it i come into my apartment i'm like oh man smells of like waffles and like it's probably not good for my uh for my diet because it just makes me want to eat crap but it is like it's a nice thing to smell but you're right i haven't really looked into what it is that i'm inhaling so it's a it's definitely a big thing i mean the the base that they're using the chemicals they're using it can be quite toxic and a lot of times candle companies use this to make sure their candles burn evenly.

1:38:23And it's almost like it regulates the candle. But you end up inhaling a bunch of chemicals. And as we were delving into this journey more and more, some of the products, some of the fragrances that we were testing, I was having an allergic reaction to it. I mean, I wasn't feeling well around these scents. But as we started using more organic ingredients, I'm like, oh, wow, this is great. It burns for hours. It doesn't affect anything um and you can still get that that that smell and that experience you know uh it's just more expensive to make it that way does the same go for the uh the scented sticks you know the yes there's there are many ways to exude scent whether it's through fragrances which are chemically made or through essential oils which are essentially made from plants oils are more expensive they're harder to burn they're harder to fabricate into a complex scent but it is doable and there are people that are companies that are doing old organic candles as well but it hasn't been vocalized that much and i'm like what a great opportunity for us to maybe be you know in front of that and let people know that maybe what they're burning in their house is not the best thing for them would you ever get into furniture but that's a whole different ball game it's a whole different ball game i want to make sure whatever products we make i feel extremely good about and this is an unfortunate thing about me where i think i'm a little bit of the handbrake when it comes to these opportunities but i want to make sure whatever we provide to people is the best experience they can get my answer is yes my vision is to bring piece of the experiences of these tours to people's lives so in the future you will see us do products that will be showcased in the video that people can buy and I want to do it limited runs.

1:40:13It's like, you can buy this dining set. I'm only going to make 10. It's a piece of art and it will be numbered. We'll only make 10 of them and you can purchase it if it has that much meaning to you. And I think candles are a way for us to tell people how they can bring luxury into their lives and it doesn't have to cost a fortune. It's like, there you go. You just put a candle in your living room, you light it up, it changes the mood, it changes the energy. Hence, you elevate. What other little things in your life that we can bring that actually brings that elevation actually makes you think about the things you buy, the things you consume.

1:40:50If we can teach that kind of intention to people, we can change their lives. And that's really the journey that I've been on. Yes, I've driven Rolls Royals. Yes, I've been in most expensive homes. But it's really this intentionality and this way of purchasing, utilizing products and being intentional is what I've taken out of it. That's the biggest effect my journey has on me. And I love it. It changed everything I do. The food I eat, the clothes I wear, the things I do. And through this company, we want that message to be sent. Yeah. No, I think that's a perfect idea. Thank you. And it makes sense.

1:41:27I imagine you're doing a video and you're like, oh, by the way, we have these sculptures on offer and each of them are like 50 ,000 euros. The audience would be like, cheers, Enes. Cheers, Enes. I can't buy that. So at least everybody has the opportunity to get a taste of it. Exactly. I think one of the hardest thing for us, and it's a fortunate thing, is that we have a really broad audience. People from across the world watch our channel, age of 13 to age of 80. They all find something interesting in our videos. And I love the fact that our channel, our videos, welcomes everyone. And I never want that to be changed.

1:42:03no matter how exclusive we get, I always want our videos to be warm and inviting and informative. So I want that approach to be reflected on the product line, services, or things we're doing. No matter how exclusive we get, no matter how big of a product that we're producing or manufacturing, there has to be a way where everybody can participate. Same thing with our Patreon. It's like, I'm doing a lot of meetups at places that we go. My approach is, you've seen the video, now come interact with us in these properties, in these locations. We did our meetup here in First Motors. That was exactly the point.

1:42:37If you show the showroom, come meet me here, see the cars, be part of the experience. And that's another thing that we're doing this year. A lot of meetups, a lot of engagements, and even bringing like our viewers to like shows that we're going. Monica Yacht Show, Monterey Car Week. I'm going to have people join us. Yeah, that's awesome. Where can people find you? Instagram, my name Enes. on YouTube. We'll start our podcast soon. So channel number three, uh, channel. Uh, we'll see. I may rename our second channel and just continue over there with the podcast and let that legacy live through the podcast channel.

1:43:12I look forward to the production quality of that. Like you will have the, probably the best setup ever. It will probably be overkill like everything else we do. Um, but yeah, podcast is coming soon. Home goods company will launch soon. Uh, you're honestly the first person I'm telling all this stuff to. So thank you for giving me a chance to talk about all these things. And yeah, we'll continue shooting good stuff and bring these sorts of people. Yeah. Well, I look forward to all the content you're going to put out and everybody who's watching, don't get offended if he doesn't reply to you immediately because he's extremely busy and very in demand.

1:43:47Thank you. Thank you. I appreciate that. Thank you, my friend. Thank you for the conversation.