E108 - Disappear (This Winter) If You Want To Improve Your Life | Dan Koe | Dan Koe

0:00This is your time to stand out. What keeps people coming back and what delivers the value is the storytelling and the value itself. The simplest framework that I always come back to is like, Author, content creator, and founder of Cortex, Danco. All of my content falls under, I want to help people become future-proof. A lot of people, they say they're starting a business. They don't actually try to get the result of starting a business, which is money. They waste a bunch of time doing things that don't matter, and then they switch to something else and just start over. Some people think that everything has to be far too polished as well, which can often act as a barrier.

0:35The money came quite fast once you knew like the levers to pull. So that's the entire puzzle is like find the levers, pull them. What was the thing that worked for you? I mean, it's so simple. You just have to. Now, before we jump into today's episode, I just want to mention that this podcast is brought to you by me and everything that I have built to help you guys level up. If you want to transform your physique, build muscle, lose body fat, build strength, then you have the thirst app. This has everything inside that you could possibly need to get yourself in shape to hold yourself accountable as well.

1:06I also have the digital playbook, which is a step by step guide to help you guys build a following, monetize the following and also build a strong personal brand. This is everything which I have done over the past nearly 10 years to allow myself to live a life of financial freedom and also geographical freedom. I can basically do whatever I want. Life is good. And I also have my newsletter, which has been revamped, where I'll share exclusive podcast insights, my raw thoughts on business, fitness, and much, much more. So if you're interested about any of those, check out the description. You'll find the links to all of them.

1:41Let's get cracking with the episode. Danko, welcome to the show. Thank you, man. Good to be here. I've come all the way here just for you. I know, just for me. For those of you who don't know, I'm in Arizona. Yeah. And it's the first time I've been here. and to be honest i should probably thank you because i don't think i would have ever come here yeah a lot of people wouldn't but scottsdale's like a quiet place i think of it i feel like scottsdale's still underrated in terms of like entrepreneurs being there because right now there's like la new york austin in america at least and i think i don't know scottsdale's like for the introverts of that crowd.

2:23So that's where I am. Yeah. Cause the thing about America is, is quite, somebody said this once that it's like overall and aggressively extroverted place. And for introverts, I can imagine, I mean, even for me, sometimes when I'm walking around and you hear people just like, yeah, they're quite loud and they're quite vocal. And if you want to keep yourself to yourself, it's maybe not the best place. Depends where you are. Yeah. I just got back from San Diego and I lived downtown there and it just made me realize how much I appreciate just having a quiet place to walk. Yeah. Because the quality of the walks are so much different because you can actually think when there's just people and cars all around you.

3:03It's very difficult. You can still think, but it's a lot easier when you're alone and drowning in sweat out here. Yeah. Yeah. Because you said before you're very big on walks, but I was thinking like right now. I still do it. It's just brutal. You have to shower every five minutes. Yeah, it's literally, I'm actually surprised how hot it is. I think it's a little bit hotter than Dubai is right now. But Dubai has the humidity, which just adds that extra discomfort. But this is like a very dry heat. But have you been here your whole life? most of it i was born in texas uh moved around ended up college here then moved to austin for a bit came back moved to san diego for a bit came back i just keep coming back seems like this is this is your spot yeah nice what were you like at university a loser i mean well i guess not a loser I was very, I was, I would say I was a paradox, right?

4:07Because I was the typical college bro that would party and drink every weekend, usually throughout the week as well. But I was still very focused on trying to make some kind of business work because the entire purpose of me going to college was to create like this buffer to work on things so that I never had to get a job. So I was a straight A student in high school. And then when I got to college, I was a straight C, like C's get degrees and switched around majors so many different times. That's quite funny. That's very similar to me. Yeah. In school, I did really good because I'd worked my ass off to study for the exams.

4:45Then as soon as I got to university, it was like, university was the big thing that you work towards. And then I'd got there and it was like, well, what next? And then you find out. You start to realize it. and I chose economics and business management I don't know what you did marketing marketing yeah and I bet similar thing to me you realized that the people that were teaching you were just yeah people who actually had no experience they were just explaining theory which didn't really like when I went to university I just wanted to learn how to run a business and make money yeah and I didn't really learn that yeah at all and then I realized that after the first year that I had no motivation to continue to study all this theory.

5:25And then I literally just scraped a pass. Yeah. If you want to start a business, just start a business. Yeah. That simple. Make mistakes. Yeah. Fuck it all up and you're good. Yeah. Yeah. You, uh, you had your fair share of trying lots of different things in you. I did. Yep. Uh, I haven't officially counted. I say seven different business models in reality. When I started those, I just became very, I love the idea of like building the website, creating the logo, getting the business ready. But then when it came time to get customers or reach out, I just didn't know what I was doing. And so I kind of just switched to the next thing because I'm like, oh, this doesn't work.

6:02So I feel like a lot of people do that without realizing it is they say they're starting a business. They don't actually try to get the result of starting a business, which is money. And then they waste a bunch of time doing things that don't matter and then they switch to something else and just start over so i started i like did this circular motion where i started in web design or i started learning that in school that's what got me so excited about it tried the drop shipping stuff bought a course on that tried seo agency tried an actual e-commerce brand multiple times like ordered the product it was just off alibaba but ordered the product so on and so forth tried all those but the good thing about that and why like making mistakes is so important and learning by doing is the only way to learn is all of those skills finally compounded into it clicking for me where I had this intersection of everything where I'm like oh okay this is how you get customers and then the next time I started one I was just able to go straight into that and then it wasn't immediate but the money came quite fast once you knew like the levers to pull so that's the entire puzzle is like find the levers pull them what was the thing that worked for you understanding that i mean it's so simple you just have to you have to understand traffic and sales that's an iffy way to put it what i'm saying is like if you have a service whatever take whatever you're selling a product service you have to get people to look at it and it has to be valuable enough or perceived as valuable enough for them to buy it so So me, when I started in web design, that was the, well, came back to web design.

7:44That was the first thing that I saw some form of success with freelancing. And after taking the dropshipping course, Facebook ads course, I'm like, okay, I can run ads. Okay. I could do SEO to get people to this or, um, cold outreach, cold DMS. So I kind of just spammed all of them and got referrals and so on and so forth. We can go into that if we want. But eventually I got into or I started on social media because I saw people selling web design services there. And I was already DMing people on LinkedIn, doing all of that fun stuff and started posting content, really liked it. And then my audience started to grow.

8:27And now I'm like, OK, I have people who are actually interested in this stuff right here. that's when like the second click happened it's like if i can learn how to write decent content that people find value in get that spread to people have something to offer those connect and you can optimize that process as much as you want but those are the pieces to making money yeah what what was the the platform you start on first twitter oddly enough yeah what you're just talking about web design no um some people get that wrong that it's going to sound silly in this context but i talk about the concept of you are the niche quite often and as social media goes people provide different perspectives to that and they say oh that doesn't work and i've been uh the topic of those conversations where they're like oh dan co says you are the niche but he started off in only web design and that's what he talked about when in reality i was talking about self-improvement emotional management all of the things that i was interested in at the time spirituality web design sometimes but never really directly about web design right because i wasn't targeting people who were interested in web design that's like the crucial point that a lot of people miss when they start on social media is they think they have to target people who are already interested in what you're selling when if you can create interest right you can make people interested in it by being persuasive then you it doesn't matter who's interested in it or not so an easy example of this is like a social media post if you want if you if you want to become more valuable learn web design why because you can create your own business out of it.

10:26You can, um, freelance for other people's businesses. You can create a website for your own business. And then people start to realize, Oh, that's why about that's why web design is useful. And so I'm indirectly creating interest in that topic while also like attracting people to my audience, which makes it easier for me to sell to them. Yeah. What if there's somebody who's not sure of the product that they are going to sell would you just advise them to just post anything or would it make sense to already have an idea of something that you might sell and then create content which is going to increase the chances of you building an audience to want to buy that thing yeah i mean it's very helpful if you know what you want to sell because then that's kind of the frame for what you would create content around and you can kind of uh work beginners up to becoming intermediates and advanced and so on and so forth.

11:23If you don't know what you want to talk about, I personally think it's okay if you talk about whatever you want, as long as it has proven to be beneficial to your life, right? Because there has to be one. That's why you're posting content on the internet, unless you're an entertainer, which I would assume most people watching this aren't trying to be an entertainer. They're trying to provide some form of value and sell something on the back end of that so what i would recommend if you have no idea what you want to do is one just figure out what your interests already are right look through your search history uh don't show your parents that look through Don't become a porn star.

12:10Yeah, yeah.

12:14Look at your watch later on YouTube. Look at what you already consume. Look at the people that you follow. Just scroll social media and try to adopt the mind of a creator and just see what other people are posting and think, can I post something similar? Do I already know this? Like, could I see myself in their shoes doing this? And a lot of the time you'll think, yes, because if you're like us, you like self-improvement, you like getting new knowledge, acquiring new skills, then you have something that you can start talking about. You just have to reverse engineer how other people talk about it.

12:45So then you can start and then you, it's cliche, but you just double down on what works. yeah i think for if i look back at my journey i was in an advantageous position because i wasn't exactly young i wasn't like late teens early 20s i think when i really went hard into posting on youtube i was 26 and i'd already had a couple years of coaching people in person and that was when i made the transition from coaching people in person to wanting to start online coaching and i knew i needed to build up a bit of demand but i get a few questions from people who are they they almost wanted to follow in my footsteps but the issue they had is that they were just too young so imagine you're a teenager 18 19 20 years old maybe you have a lot of knowledge about coaching and fitness but you're a kid yeah like a 30 year old even a 25 year old the 35 year old is not going to look at a 20 year old and be like hey you be my coach yeah so in a way i think i've noticed a lot of a lot of the people who want to get into coaching and education are a slight disadvantage potentially the younger they are how do they get around that yeah that one's difficult um because i i didn't start around the same time i started seeing traction around the same time at like 24 ish, maybe.

14:14You would do it before that. That's when I was like trying all the different business models and all that stuff. But what.

14:26Fitness coaching is a difficult one because like they haven't had the time to develop their body. They're just very passionate about fitness. Right. And there's still a lot that they are going to learn. Yeah. In that case, and in most cases, it just comes down to positioning. Like if you want to sell something fitness related, you need to be a bit more creative with what you're going to sell, right? Fitness coaching for like, you're going to be potentially getting clients that are older than you. They're not necessarily going to see you as an authority figure or so on and so forth. You're not going to be taken seriously.

15:02But if you reposition as like, I'm trying to reach this goal, I'm trying to get six pack abs, I'm trying to bench this much, blah, blah, blah. You can build some kind of community around that for people that want to achieve those same goals. You're not positioning yourself as the all-knowing guru, the all-knowing authority figure. You're just positioning yourself as a guy that people can relate with because it's very difficult to find that in today's world, in your physical location, right? That's why people are on Reddit. People are on social media is they're finding the people that are like-minded so that they have a community.

15:43And I think that's an awesome thing. So if you can position yourself as like the community builder, someone who's guiding people towards these things and providing the information that you have you can do that if you're not positioning yourself as the authority or the guru right you can provide all the information you want in the community and help guide people through those things if you position yourself in the right way because i'm trying to think like what i would have done if i was born five or ten years later so imagine it like i would have definitely been on social media yeah everyone's on social media i definitely got lucky with my genetics and the way i look so i would have taken advantage of that but i wouldn't have tried to be a coach at such an early age so what i would have done is i just would have documented my journey my transformation and maybe made some you can just when you're younger you can get away with making stupid videos you can try like these fun experiments or whatever whatever it might be other could like collaborate with other influences and then you know it's crazy what you can do once you build a bit of a community and you have a bit of a following especially i've noticed with the younger generation if you're big on social media and you're in your like early 20s you have a really engaged community i feel like the the followers who are maybe at a similar age range to you they like everything they comment on everything and they share within each other i noticed that the older you get people are a little bit more stingy with their likes they're like yeah like i noticed that i don't know maybe i'm getting older maybe my content is not as good anymore but i feel like this there's a lot of these up-and-comers and fitness people who are just getting like crazy engagement yeah if you have the eyeballs on you you can do these big brand deals and come out with your own merch or whatever it might be yeah oh it's do you ever think about going down that route at one point because i could see you lights go to the gym like merch no no no fitness stuff fitness stuff um dude i used to be obsessed with it in high school that's when i really got into it it's funny we're doing this now because got into it in high school super obsessed with it that's when uh if it fits your macros was becoming a thing track my calories religiously was a super gym bro squat bench deadlift religious about it.

18:01And over time, I just started experimenting with different things and wasn't as detailed about what I was doing. I've been in the gym for probably over 10 years, 10 years total. And as a whole, it wasn't until last week that I got a trainer and I realized the true value of getting a trainer. Because like right when I started talking to him, everything started clicking again where I'm like that's what I was missing that's why the gym hasn't been like this thing that I love going to every day and it lied in the details of it like I'm a very ordered person like routine person and like I thrive when I just know what to do like my meals are planned out my gym sessions are planned out the progression plus five pounds every week or whatever it is I was just kind of going into the gym and going to failure for like eight sets a week per body part and eating relatively well since I tracked for so long I knew about the range I was staying lean but I wasn't gaining or losing anything and so all that to say I'm very excited to get back into being obsessed with the gym over the next so because you weren't tracking things and being quite strict and regimented with it you just you lost enjoyment for it i i still had enjoyment for it it just came in waves and there were times where it took the backseat and other things took priority i would still go to the gym but it was that's the thing is like it would take discipline it was like the discipline that i personally don't like which is discipline that requires force and because i think discipline is a feature of identity where like you, for example, I'm assuming it's not difficult for you to eat the right meals.

19:54Like it would actually pain you to not have those meals around and have to make the decision to like, like you only have a few options. You have McDonald's over there, you have whatever it is, whatever it is. And like, yeah, I would avoid to go to those places as much as possible. yeah like even now when i choose where i travel whether it's for leisure or business i check all these things beforehand because otherwise i know it's going to annoy me if i go somewhere i know there's no good gyms i'll be like i don't want to go to this place yeah like that's how much of an impact it's it's had on me it's it's so you you've now had your coach and it's what type of training you're doing uh i don't even know what it would be called uh i don't exactly know the split yet i'm getting it in i'm getting into it this week but it's all focused around the main movements i would argue it's like half it's like the power building stuff you know gaining a bunch of strength on squat bench deadlift different complementary movements to uh help with weak points related to those like today i did rack pulls i've never done rack pulls in my life to help with the sticking point in a deadlift and other volume work towards the end of the workouts.

21:13Yeah. But before that, I've done three day full body. And for some reason, I just do not like that. I would only do it because like business would start to pick up and it'd be one of those busy seasons and I had to cut back down. Up until now, my favorite routine is literally just seven days a week uh torso arms legs repeat take a day off when you need it seven days a week i i enjoy it yeah well that's the other thing routine like i like when my day when i can do the same thing every single day and my day is just filled with priorities and things that i enjoy or deem important those are the best days nice you're known for building a business for literally only writing two hours a day.

22:02But I'm sure it's a lot more than just those two hours a day where you're actually working. So what is a typical day look like for you? Yep. I wake up, I go on a morning walk and then get straight. Well, I clean, shower, brush my teeth. You don't listen to anything. It's a silent walk while you're listening. It depends how I feel. Right now I'm listening to reality trans surfing because a lot of people have been recommending it to me it's like the naval no it's like one of those esoteric books that is it a huge it's big yeah does involve recommend it yeah uh no who's the author vadim i don't know somehow there because that's sitting on my shelf i've not attempted it yet because it's so big it's but the the trans surfing yeah yeah you've probably hurt it's just a different point of view like once you're studying i don't know if you're interested in this stuff but like studying theories of everything or uh just the universe or how reality is structured in general once you study enough of those like even like christianity other belief systems is what i would tell how you make sense of the world once you study enough of those in depth the like the principles start to interconnect so i'm reading through it now and i feel like i know a lot of it but if someone were to go into it without really knowing about it beforehand i think it would they would either perceive it as like this is some weird shit or it would blow their mind and they'd get really interested in it and start going after different perspectives.

23:46What was the question? Yeah. So, uh, I listened to that on my walk and then I get back home and I'll write for two hours. So the topic of writing two hours a day, that video that blew up and then people made a bunch of other videos around. Um, when you just look at the title and thumbnail, this goes for a lot of videos is like, you just assume that that's all there is. But my writing for two hours a day, that's true. But the building a product on top of that or managing emails or support or other things or other administrative work that comes later in the day. But the crux, the priority, the thing that fuels my business as a whole is writing a newsletter for 30 minutes, weekly newsletter, stack up 30 minutes over seven days.

24:37You have a pretty good newsletter. You spend a lot of time on it um social media content for the rest it's just social media content newsletter 30 minutes is kind of a rough guideline it's just two hours i'll write the newsletter i'll write social media content i'll spend time structuring them formatting them editing them pushing them across all other platforms and those are the that's the distribution for my entire business really because the newsletter gets turned into the topic for the YouTube video that week. And I kind of treat it as an outline that I read through and kind of riff off of.

25:14So it's okay. So it's like the newsletter is almost like the script. Yeah, exactly. And same with the tweets. Like I take my best tweets. I literally copy paste them to other platforms. And then I take the best ones of the week and I'll just sit in front of the camera and do reels where I just kind of read the tweet and then give a bit more of my thoughts on it and since the tweets already perform well i can assume that they're going to perform well as reels yeah so it's like try do really do my best to create high performing short form written content and long form written content and then that's kind of like me testing whether or not they'll work so when it comes to turn the newsletter into YouTube video and the tweets into reels or short scripts, they're most of the time a tiny bit better and they usually do pretty well.

26:09Yeah. And this is mostly you doing a lot of that work. That's me doing all that work aside from video editing. My editor, Devin, he does editing and support now. He's done that since 21, no, 22. Yeah. That's kind of good because I've noticed now with a lot of creators it feels like it's just becoming increasingly less of the creator and more ai or maybe one of their team doing the scripting and then they're just reading off a teleprompter like it's actually crazy now how many people i see that are doing this like short form content where they're either reading off a teleprompter or doing like a fake podcast interview where they're not looking at the camera but they're just kind of like they got the microphone there you act like they're having a conversation yeah and it's just like nothing nothing feels real anymore yeah like it's not genuinely the the the creator actually saying what they're thinking or you know writing what it is they're thinking i feel like it's just other people doing the work for them it was getting lazy yeah i mean there's a time and place for that like i wouldn't i mean Alex Formozzi seems to do a lot of his own stuff at least like he talks real to the camera or it's clips of him talking real to someone else but in general it's like I don't expect like massive business owners to be able to come in and have a super authentic personal brand it's kind of just like content has become a department of their company just fine I get it cool if people want to follow them and keep up with them all good but if like your personal brand is your thing or you are a creator then i think this is your time to stand out because with ai and with just outsourcing content as a whole they're kind of throwing away their edge and they're so focused on just what's the next topic that's going to hit and trying to ride that wave but they're not doing the thing that makes people love the connection they have with you as a creator and And to me, that, or at least for my brand, is I feel like that lies in the vision or the narrative that you're leading people along.

28:26What are you helping them with? What's the North Star? All of my content falls under right now is I want to help people become future-proof. and so when they're all reading my content through that lens and i'm helping them get closer to that they form that closer connection with me because i'm either changing their behavior or getting some kind of result for them or making something click in their mind because it's leading towards something more right if i were to just go and take the next most popular topic and post a reel about it that's not gonna do too much for them that's not gonna help them yeah do you feel like it becomes increasingly more difficult to talk about new things because you know when as a creator it gets to a certain point where you're like oh well i've kind of already addressed this yeah i've already discussed this or do you feel like there's always something people need help with no i i think there's a lot of value in repeating yourself in a new way.

29:26So what's an example of this? How to grow your chest. Oh, well, cause you know, I, with my, my story, I made all these videos and I've, this was back in the day when it came to like building a physique. And I was like, I feel like I've, I've touched on the basics. Go watch the videos again. It's, you don't need like much more if you just do what i tell you to do you'll get there but in reality it's almost like you have to just go back and say the same thing again but just package it a little bit differently and obviously maybe address a younger audience that maybe didn't know who you were prior to you know you put the content out yeah that's a good one because for something like training chess like that's just like you go and train chess but the how do i put it it's kind of like you have to think of the journey that the other person is on and who could come across that video where if you were to repeat yourself just literally create the same video which a lot of people do and see success with like you could do that and probably see some form of success, but that's not really fulfilling to you because you just feel like you're repeating yourself.

30:44So if you go the route of talking about reasons as opposed to like protocols or processes, then that's what gives people a new perspective and may get them to start training chest or get in the gym or start back up again and get obsessed with lifting again, is I just needed that perspective shift, right? People are following you, yes, because you can tell them how to train chess, but they also want to understand your perspective and philosophy behind fitness because that's the thing that's going to keep them in the gym, right? The young people go because they went through a breakup and want to just like go on some deranged anime arc.

31:25But like the older you grow and you start to fall out of that more, you need like this stack of reasons you need the philosophy as to why that should be a part of your life like for me walking of all things i could talk about that in so many different ways because one circadian rhythm you go out first thing in the morning get morning sunlight like andrew huberman says helps your sleep it's also a relatively decent form of cardio if you don't like running, at least start walking. It's better than nothing. If you want to stay lean, another thing I could just go on about how being lean and being somewhat attractive is beneficial for how people perceive you in terms of status, generating ideas, solving problems, emotional management, all of these different things, the reasons behind walking itself.

32:21I can go on and on about that. And then I start to create, like people start to adopt those ideas as a part of their identity. And then the more they get into walking, the more they make it a part of their life. And then it's, they're responsible for it, but their connection grows with you because you got them into it. Yeah. I feel like some people just need to kick up the ass every now and then. Oh yeah. And they need that motivation. They need that all the time. I need that all the time. I'm like, I've been, as I said, I've been in the gym for so long. one of the main things i listen to on one of my walks throughout the day is i'll throw on some kind of fitness video right and i'll just even if it's stuff that i've heard before it doesn't really matter because it's like i'm i'm me i like that stuff i can be reminded of the fundamentals and i probably need to be reminded of the fundamentals because if i not then you usually forget it yeah that's why every now and then i like to be coached by a coach yeah but a coach who knows what they're doing like ideally the best in the world yeah because even when i train there's all like i never think i know it all and i never think that you know if i go to the gym that was the absolute perfect session there's nothing i could have done better there's always like room for improvement question for you there i mean you've been in the gym for so long like is it still that obsession for you do you still wake up every day and yeah i mean maybe not it really yeah it's it's weird there has been phases where i didn't get excited about it as much but i've noticed with me at least my environment can have a massive impact on how much i enjoy the gym like environment so so let's take for example dubai just the sheer selections of state-of-the-art gyms huge facilities amazing machines great communities like interesting people there hippie hot yeah hot girls there and some of them as well it's like i i enjoy being in that environment now there's been times where i remember when i was in the uk i you know maybe have just one gym membership and i go to the same gym every single day like five six times a week It was like the machines weren't great.

34:39The atmosphere wasn't great. The music was terrible. Like all these things added up and made me not enjoy the experience of going to the gym. But when you can, first of all, go to a gym, which is a great environment and there's lots going on. And then there's on top of that, the added variety of switching it up. So you're not always going to the same place every single day. I mean, there's pros and cons of doing this. I've just found that I enjoy it a lot more. and maybe just switching up my training knowing that I can now do a lot less than what I thought I had to do because there's this whole thought of oh you know the bodybuilders go to the gym and like destroy themselves like shifting heavy weight screaming like in the gym for an hour and half two hours and I realize you don't have to do that so I've found this like perfect sweet spot where I can do the least amount required to get the absolute maximum results.

35:36So I go to the gym, I feel like I can give more, but I don't need to give more because I know exactly how many working sets I need to do, for example. So that the following day, well, for the rest of the day, I'm not completely destroyed. I can still go home and do work. The next day, I'm not super sore, night destroyed. I can go to the gym again and train and have lots of energy. so it's finding the sweet spot where you got like the perfect amount of volume where you can see results but also you're still full of full of energy um and it also helps when you look great as well i think you know when you've been when you've put in like uh all that work for years and you look in the mirror and you're just like fuck like it's when you're strong and you look good it just becomes a whole lot more enjoyable as well all right guys quick pause here i've got a question for you how is your summer physique coming along we're only a couple of months away before you will be gracing the beach the pool are you in shape are you not in shape is there work to do most likely if so i have the tool for you which is going to help you out massively it's the thirst step this is something which i personally use myself when it comes to my training and my nutrition i have all the programs in there which i use on a regular basis and for those who are just looking to lose a bit of body fat.

36:52The same thing goes for women as well. A lot of people don't realize that I used to coach for a large chunk of my life. So all of my coaching experience has been put inside of this app. I want you to learn as much as possible about how to get yourself in shape. There's exclusive videos in there telling you how to do it, how to execute exercises properly, the foods which I eat and a newly added nutrition section where you can track your meals and your daily macros. It is pretty much this pocket-sized version of myself which you're going to carry around with you all day, every day. So if there's something which might interest you, which it definitely will do, I highly suggest to check out the link in the description, head over to the Thirst app, get it downloaded.

37:31You will not regret it. Let's crack on with the episode. One thing that you taught me, and I don't even remember what video this was from, what exactly you said, but it was a video of you where you were talking about

37:53just nutrition in general and the foods you eat and being able to digest them well and something about uh wasn't exactly this but the types of food you eat reflect in your body yeah the the way that i interpreted that and the way i kind of like found out about it through doing it myself is like when I eat on point night and day difference, like it looks like I've lost 10 to 20 pounds. Yeah. Your face is like leaner. Yeah. You just look so much better. And then seeing that just keeps you on that. And then the trap there is like you, once you start eating out every night or even if it's nice dinners, man, like I would go, I would eat out like four nights a week and it would be like a steak dinner, something decent, I think.

38:39and then when i would stop doing that and just clean everything up again night and day difference and i'm like holy crap like i wasn't i didn't actually gain five pounds i just like was holding so much water and like it's really weird to have enough self-awareness to to realize that there's a lot more improvement you can make because even when i was making the videos in my mid-20s like i look back now and i'm like i look awful but even though i was i thought healthy i was just not eating uh what my body actually wanted there was a lot of processed foods and just foods that my body didn't agree with and it just caused me to be like quite inflamed and like have this puffy appearance and you at the time i thought that was like as good as i could have possibly looked but it wasn't until i actually tried eating different things and tracking how my body looked, how my face looked, then I realized, okay, eating in this style is a lot more suitable for me versus doing what I was doing before.