Episode 593: Jean Chatzky: Personal Finance Strategies for Building Wealth Without Overcomplicating Money

29 Sep 2026 · 1 h 12 min · 23 chapters

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In short

Jean Chatzky (financial journalist, founder of HerMoney) discusses how to build wealth without overcomplicating money. She argues that “getting it right” comes from repeatable habits, not a finance degree, and emphasizes automation, spending control, debt avoidance, retirement planning, and financial autonomy—especially for women.

Guest backgrounds

Jean Chatzky is a former financial editor at the Today Show (25 years). She’s a journalist (not a CFP) who learned personal finance by interviewing experts and applying lessons to her own finances. Her new book became a New York Times bestseller during the recording.

Key claims

Successful people can still feel financially insecure. Most people should start by mapping spending. The biggest wealth-killer is high-interest credit card debt (not mortgages/car loans). Wealth-building habits include: earn decently, spend less than you make, save/invest automatically, protect with insurance/estate planning, and give back. For retirement, she cites at least 15% savings for long-term goals and stresses asset allocation (about 90% of results). She promotes a “spend more, worry less, never run out” retirement approach using a lifetime paycheck concept.

Notable examples

A “24-hour purchase pause” and removing credit card numbers to stop one-click shopping/subscriptions; canceling high-fee cards (she dropped Amex Platinum and uses Chase Sapphire/Citi AAdvantage based on lounge/benefits); coffee/subscription “latte factor” math; teaching kids money by requiring them to spend their own money; women should have their own bank account funded automatically.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Jean Chatzky's Background and Insights

1:56 to 4:00

Discussion on Jean's experiences at the Today Show and her approach to finance.

“I don't know if it's a good idea for me to have another one, but I'm going to have a little bit.”

When to Hire a Financial Planner

4:01 to 6:10

Jean discusses the importance and timing of hiring a financial planner.

“But this is a topic that people make so much more complicated than it actually has to be.”

Basic Financial Habits for Success

6:11 to 9:16

Jean outlines key financial habits that are necessary for building wealth.

“And the more that obviously that's how it works.”

Understanding Debt and Spending

9:17 to 10:48

Discussion on avoiding debt and managing spending in today's consumer culture.

“You can automate putting money into a 401k or an IRA or an emergency savings account.”

Credit Card Usage and Management

10:49 to 14:01

Exploration of credit card benefits and how to choose the right one.

“and now you end up buying a bunch of stuff you don't need.”

Navigating Credit Cards: Pros and Cons

14:01 to 17:08

Learn about the benefits and drawbacks of various credit cards and how to choose wisely.

“I guess in very fine print, they're like, can we text you?”

Understanding Financial Habits for Wealth Building

17:09 to 19:16

Discover key financial habits that differentiate wealth builders from those just earning money.

“And some of the time I want to have an Amex.”

Saving Strategies and Investment Options

19:17 to 22:24

Get insights on effective saving strategies and investment avenues for long-term wealth.

“It'll give you the power to increase the amount you're saving, to bump up perhaps what's going in your retirement accounts.”

Adapting Financial Strategies for Longer Lives

22:25 to 24:22

Learn how to adjust financial plans to accommodate longer life expectancies and retirement.

“Because a lot of people are putting their money in stocks or real estate.”

Advice for Younger Generations on Wealth Accumulation

24:23 to 28:00

Explore essential advice for young adults to kickstart their financial journey effectively.

“So financial journalists like me, and I think the financial industry in general, we took our eye off the ball.”
Show all 23 chapters

Teaching Kids About Money

28:00 to 38:39

Learn how to instill financial literacy in children through practical experience.

“And your job is to not get overloaded with credit card debt because that will just slow you way down.”

Teaching Kids About Money

38:46 to 39:01

Learn how to instill financial literacy in children through practical experience.

“That's prolonlife.com slash Jennifer Cohen and use code Jennifer Cohen.”

Women and Financial Autonomy

39:01 to 42:00

Explore the unique financial challenges women face, especially post-divorce.

“Let's talk about another group of people, women, because I think this is also an issue with women.”

Financial Autonomy in Relationships

42:00 to 46:05

Explore the importance of having financial independence in relationships.

“If someone's a spender and someone is not, another massive issue.”

The Costs of Living and Spending Habits

46:05 to 51:35

Discuss the rising costs of living and how spending habits impact finances.

“No, I see people, I see women all the time asking permission to like go buy this or go buy that.”

The Importance of Retirement Planning

51:35 to 54:01

Understand the significance of planning for retirement in today's economy.

“Now it's too expensive for most people to go eat out on a regular basis.”

Quick Financial Decisions: A Lightning Round

54:01 to 56:03

Rapid-fire questions regarding key financial decisions like renting vs. buying.

“As a result, we've got more 401k millionaires than we have ever had before.”

Financial Strategies for Everyday Decisions

56:03 to 58:29

Explore practical financial strategies for common questions like mortgages and investments.

“Because you can live in that house or you can sell that house and go live in assisted living if you need to.”

Understanding Credit Cards and Debt Management

58:30 to 1:01:19

Gain insights into managing credit cards, debt, and the importance of financial checkups.

“Whether you want to keep that person around for the long term is a judgment call.”

Real Estate vs. Investing: What's Best?

1:01:20 to 1:03:29

Discuss the pros and cons of real estate investing versus stock market investments.

“Watch out for adjustable rate loans right now.”

Creating a Successful Financial Plan

1:03:30 to 1:09:36

Learn the necessary steps for establishing a solid financial plan and investment strategy.

“For somebody who knows absolutely nothing about investing, what is the simplest way to start in 2026?”

Key Takeaways from Jean Chatzky's Wisdom

1:09:37 to 1:10:03

Discover essential lessons on spending, saving, and how to achieve financial happiness.

“I am very mindful of like where I put my money.”

Strategies for Financial Planning

1:10:03 to 1:10:58

Learn the importance of having a structured plan for the spending phase of money management.

“I think they're going to learn that the spending down phase of their money needs a plan.”
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Transcript

Automatic transcript. May contain errors.

0:01Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it. Money has gotten way more complicated than it needs to be. Between investing advice, retirement accounts, 401ks, financial planners, and everything else competing for your attention, wow, it can feel like you need a finance degree just to know whether you are actually doing the right thing. So today on Habits and Hustle, I'm sitting down with Jean Chatzky to make all of us feel a lot less overwhelming. We talk about why even successful people can still feel financially insecure, the habits that actually build wealth, and how to make smarter decisions with the money you already have.

0:44Jean is a financial journalist, the former financial editor of the Today Show, and the founder of Her Money. She is also one of my favorite people to learn from when it comes to investing financially because she makes it feel very, very simple. Making money has never felt easier and more understood than speaking with her. Her new book just became a New York Times bestseller as we did the podcast, which was really exciting. So she made her own money mistakes, learned how to take control of the finances, and then spent years helping us all feel better about it. So now let's dive in.

1:28So we do this thing on the podcast to keep us focused and like alert. We do these magic mind performance shots. Okay. Have you ever had these before? Oh my God, they're delicious. In terms of like what they are, they're very good. It has like all sorts of like lion's mane, ashwagandha, turmeric. And these ones particularly have 50 milligrams of caffeine. Like I said, we have the caffeine free. People love them though. Okay, cool. They're very popular. Happen to try. Yes. I've had like three already today. I don't know if it's a good idea for me to have another one, but I'm going to have a little bit.

2:02So we'd shake it and then we'd just like do like a cheers. Okay. Thank you. Want to do it? Yeah. Okay, here we go. Oh, by the way, we do have Jean Chatsky. I always say your name, Chatsky. Chatsky. Yeah, okay. Jean Chatsky on the podcast, who, by the way, is one of my favorites in terms of financial information, investing, planning, and we're going to get really into her new book, which became a New York Times bestseller yesterday. But first, the shot. Cheers. Cheers. Thank you for being here. Thank you for having me. Yes, it's my pleasure. I'm going to take the phone here. Do you like it? It's okay.

2:45Yeah. Okay. Listen, you can be honest. I don't care. I really like them because they really do work and they keep me focused and the ingredients are good. But you don't have to, it's not like a filet mignon. It's just supposed to be something that kind of like. Gets you going a little bit. Yes, exactly. Excellent. I am so happy to have you here. Thank you. I'm very excited to be here. You are like, okay, so like, okay, first of all, you were at the Today Show. You said for how many years? 25. 25 years. You were there in-house. What was your title? Like your finance? Financial editor was my official title.

3:19So I always thought you were, like I asked you offline, like the difference between you and Susie Orman because she's an actual financial... She's a financial planner. Planner. She's a certified financial planner, which I am not. I'm a journalist. I came up learning about this by interviewing really, really smart people. Right. So you kind of got, you kind of gleaned the best information from the best people in the business and you were really good at breaking down some like seemingly complicated financial things to like the everyday person to help them basically. And I was doing it for myself along the way.

3:53I really learned on the job how to manage my own money. I wasn't particularly good at it when I started. I've gotten much better over the years. But this is a topic that people make so much more complicated than it actually has to be. It should be presented in a much simpler way because getting it right, I love the title of your podcast so much because it's all about habits. Getting it right is all about good habits often repeated, but it's not rocket science. And if anybody is trying to make you feel like it's rocket science, they are probably trying to sell you something. I like that you said that because right now I'm actually going through this whole thing about financial.

4:45Do I need a financial planner? Because it's so daunting and overwhelming for me. I'm sure for a lot of people who are seemingly smart people who are successful, if they don't know this stuff, it could be daunting. And you're saying that, what's your take? Do you think everybody should have a financial planner or it's better to do it yourself? It's a matter of time. So I have a financial planner. I've had one for a really long time. I like having a second set of eyes on the full financial picture. I also, I'm really busy. I don't have time to pay attention to it and do it myself. But there comes a point in your life where you're making more complicated financial decisions.

5:33you're trying to achieve multiple goals on multiple tracks and you get really busy. That's the point at which you probably need an advisor. Before that, you probably need some advice, which is different. And you can get that advice from an advisor by just paying for an hour of their time. You don't have to put somebody on a payroll. I love it because people don't realize it could get expensive because they take a percentage. Most these days work that way. They take a percentage of assets under management, and it should be around 1 % or a little bit less. It gets the more money you have, the smaller percentage they take.

6:15Right, of course. And the more that obviously that's how it works. If someone does want to go that route of getting a financial planner, what should they be looking for? They should be looking for a CFP, somebody who is a certified financial planner. that makes them a fiduciary, which means they have to put your interests ahead of their own. They should look for somebody with at least five years experience in my book. They should know where the person came from. So financial advisors either come out of the world of investments, accounting, or insurance, and knowing sort of the background of that person is a nice way to line it up with your needs.

7:00And then I think you have a conversation with three or four that you find through a short list of people that your friends are happy with. And you see if you can actually talk to that person. You need to be able to be as open and honest with them as you are with a doctor. If you're going to hide information from them, and a lot of people hide information from their financial advisors. Really? Yeah, because they're embarrassed about debt or they're embarrassed about stupid investments that they made somewhere down the line. People don't tell them everything, which frustrates the financial advisor.

7:35If you're not able to talk to them, there's nothing wrong with them necessarily, but they're not right for you. Okay, so you started this podcast saying that it's not rocket science. It's not as complicated. What are some of the basic financial mistakes that people make because they are overcomplicating it? And what are some of the things that we can do that's super low lift and easy for everybody? So the nice thing about the financial world is that there's a lot of stuff that is automated. Years ago, I came up with sort of five things that you have to do over and over again. If you want to be successful, they're all pretty low lift.

8:17You have to make a decent living. You have to spend less than you make, which is where people get in trouble, right? That's where they're swiping their credit cards too much. They're not paying attention to where their money is going. It's leaking in a whole bunch of different ways and they're not getting ahead. They're not getting to the third step, which is you've got to save and invest what you're not spending so that it is working for you just like you're working for yourself. You need to protect your financial world with insurance, with an estate plan. Doesn't have to be a complicated one, but everybody should have a will, especially if you have kids.

8:54And I like to think that everybody needs some way to give back because more money doesn't necessarily bring more happiness, but giving back in a way that is meaningful to you usually does. The nice thing about the system we have today is that most of those good decisions can be automated. You can automate paying your bills. You can automate putting money into a 401k or an IRA or an emergency savings account. And if you automate enough of those good decisions, they'll prevent you from making mistakes. And what is the number one mistake that you see people making. The most painful mistake, and it's a mistake that a lot of people are getting into more these days, is debt.

9:42Debt is a savings killer. High interest. I'm not talking about a mortgage. I'm not talking about a car loan for the car that gets you back and forth to work or even a student loan. I'm really talking about high interest rate credit card debt for things that you don't really need. Like, give me an example. I mean, people's needs are all over the map, but I love to get judgy about the things that people need or even the things that people want, because it's your money. I just want you to make conscious decisions about how you're using it. But subscriptions, they add up really, really fast. Oh, they're a killer.

10:23They're a killer. You know, online one-click shopping is really a problem for a lot of people. The kind of shopping that gets triggered when you go down an Instagram rabbit hole and you have to have that and that and that and that. And you didn't really plan on buying those things. But that's basically where we are right now in the world. That's how people are buying. Like look at Amazon, right? Everything is a one-click thing. Right. And you go to TikTok and now you end up buying a bunch of stuff you don't need. So because the culture has shifted and changed from, let's say, 25 years ago or 10 years ago, what's the fix for that?

11:03You put up some roadblocks to stop yourself from shopping so quickly. The fix is really a little bit more time between you and the purchase, right? We used to talk about a 24-hour purchasing pause. Like you would see something that you like. You got to wait 24 hours before you buy it, which seems like a very, very long time for people these days. But taking your credit card number out of the search engines so that you can't just one click. Sometimes that's enough space to just make you think about it again, which is what you're trying to do. setting up email alerts when the balance on your credit card gets higher than you want it to be.

11:50Some people find it's helpful to just not allow themselves to shop in the middle of the night when they wake up and they look at the phone and they put the phone in the other room, which is, you know, a good habit, I'm told. I don't do it, but a good habit, I'm told, for sleep as well. So I I think you got to put some guardrails up that you can adhere to. It's hard, especially because everything now also, the other one, and you just mentioned it, is everything is on subscription now. So you don't even know what you're paying for half the time. I go through and I look at my subscriptions like every six months or so and get rid of the ones that I'm just not using or that I bought on some stupid whim.

12:37Yeah. I mean, we should all put that. That should be a guardrail that we all have. Emails too. If you can get off the email lists, which I went through my phone the other day and asked me if I wanted to look at all those email subscriptions because I unsubscribed from one thing and I got a little notification. Hey, do you want to look at the other things that you're subscribed to? Which it had never done for me before, but I went down the list. I got rid of like 50. That's a lot. Yes. Yeah, I mean, because sometimes I want the 15 % off, and so I sign up. Of course. I do. I mean, I probably have more than 50.

13:14I shouldn't say that's a lot. I mean. It is a lot. It's a lot. But, I mean, it happens with me, too, because if you're a first-time buyer, you get the 15%. Most of my email, I can't even get through my email with actually legitimate emails. Right. Because my spam doesn't catch them. Everything is that. Everything is that. And then it rolls over into your texts. I've just started. As soon as I get the first text from them, I get the 15%. But then as soon as I get the first text, I just stop it. Yeah. So that I don't get the texts anymore because they're really annoying. How do they even get your information like this so quickly?

13:54You give it to them. But like my phone number? When you sign up for something. I guess so. But then I like don't they? I guess in very fine print, they're like, can we text you? Yeah. And you don't even see these things. Exactly. And then you get stuck with these things. So can we just talk about credit cards? We can. Because right now, I mean, like the Platinum American Express, it's$900. It's expensive. Do you think something like that is worth it? If you use the benefits. So I canceled the Platinum American Express. You did. I had it for many years. And I canceled it because the lounge system and the other benefits with that card was not working for me as much as the lounge system with the Chase Sapphire card.

14:39So I'm using the Chase Sapphire card and I use Citibank's American Airline cards. Why? Because I live in Philadelphia. And if you want to fly anywhere, you have to fly American. So that's where I try to group my benefits. Chase built a fantastic lounge in the Philadelphia airport, much better than the other lounges. And so if I have to like hang in an airport, I'll use the Chase benefits. And Chase is also, I think you want a card that is going to give you some flexibility for other airlines, other hotels, other perks. Amex totally does that because it It has a lot of transfer partners. Chase does it.

15:27Capital One does it. If you're going to upscale one card, you want to make sure that you can use the points in a variety of ways. So that was my question. I know you can go online and you hear all these different reels and things about the MX versus the Sapphire card, but it looked to me, because I'm going through this right now, that the Platinum American Express has much better perks. But if I shop, if my bank is Chase, I don't live in Philadelphia. So if you don't live in Philadelphia, you don't have that lounge, what would be the benefit? What is a benefit pro and con for these? So you should be basically going down the list of benefits and seeing which ones you'll use.

16:20Like Chase rolled out a whole bunch of new benefits yesterday. I think the only one that I have a shot of using is that they took their DoorDash credit from$5 a month to$15 a month. So if you use DoorDash, add that up, that's$225 a year. That goes a decent, goes a long way to paying for the card. But you got to look at all the things on the list and ask yourself, Am I actually going to use these things? And then you just make a decision about what is going to pay off most for you. But most people really don't need both of those things. No. So do you think the American Express, the platinum is overrated?

17:02Because I feel like everyone just goes and gets it. I actually don't think it's overrated. I just, for me, based on where I was living, I had it for many years. and then I decided to cancel it. I still keep Amex gold. It's a lot cheaper. And some of the time I want to have an Amex. There's some places where it just seems that having an Amex is valuable. All right. So overall, you're saying it really, at the end of the day, it depends on who you are, what your lifestyle is, where you live, and then base it around those particular perks. And most people should be paying for none of these cards. Well, they're$900 a month.

17:46And so is Sapphire. It's like$800. Exactly. But if you go one level below Sapphire with the Chase card, and Amex, it's true as well. If you go down from platinum to gold or if you go from Sapphire to, I think it's called Reserve, it's$95. And there are still some really good benefits. So the young people in my life who don't travel as much for work and are using but still want to have a card that gives them miles and flexibility have gone with that version of the Chase card. And the$95 very quickly pays for itself. I thought the gold card was$395. The gold might be$395. It's expensive. That's why I was like, if I'm paying$350 or$395 for this one, I might as well do the other one.

18:35Yeah, and get the benefits. But literally, because you're coming on here, I'm like literally dealing with this yesterday. I'm like, I have to ask you this question, you know? So what can I, okay, so let's get back to like financial, actual hardcore financial advice. So if someone can only do one thing this month to improve their financial life, what should it be? Go through their spending. Look at, map it. Map where your money is going. It's not fun. but it will give you control over where you want your money to go. And only once you know where your money is going can you start making changes about where you actually want it to go.

19:22It'll give you the power to increase the amount you're saving, to bump up perhaps what's going in your retirement accounts. It'll show you where you have to cancel all the subscriptions. We have a program at my company where we take people through the process of doing this. And they free up thousands of dollars in a very, very short period of time because money moves so invisibly these days that we just don't pay attention. So what would be one habit that people who are building wealth are doing versus people who are just making good money? They're saving first. And they're saving automatically.

20:02So people who are building wealth are actively saving for particular goals. And, you know, those goals, one of them may just be the future, right? Retirement, whatever it is down the road. But it could be houses. It could be trips. It could be kids. They are putting money away because, really, that's the only way to build wealth. You are not using all of your resources. And then they're investing that money so that it's working. Okay, so the first question I have about that, what you just said, I've got two threads here. The first is, how much should people be saving based on the amount of money they make?

20:39Is there a percentage that they should be doing? Can you talk about that a little bit? Sure. For retirement, for those long-term goals, at least 15%. Okay. Which, if you're not saving anything, sounds like a ton. but it can include any matching dollars that you're getting from your employer. And it's what it takes to replace about 80 % of your pre-retirement income when you combine it with Social Security once you get to retirement. So besides putting it into a 401k, what else can we do with it? Well, once you've got it in the 401k, you have to invest it, right? So money that goes into a 401k these days is probably being defaulted into a target date retirement fund, which is a very diversified retirement fund that invests age appropriately for people, depending on when they're likely to leave the workforce.

21:43But besides a 401k, if you can do more, because there are limits to how much you can put into these accounts, open an IRA on the side, put money in a health savings account. If you do that consistently and you don't use the money to pay for health care, it grows into a supplemental nest egg, a supplemental retirement account, 529 college savings plans for your kids. All of these accounts have tax advantages. So you put money in them, you get a tax deduction for saving that helps you now, and your money gets to grow a little bit faster. What gives you the best interest rate? Stocks. Well, right.

22:28So what would you say about that? Because a lot of people are putting their money in stocks or real estate. What would you tell people who are doing that stuff? I would tell people that you've got to be consistently diversifying. So when we talk about what's going to make a difference for people down the end of the road, the mix of assets that you have, what we call asset allocation, is responsible for about 90 % of your results. So if you want to do this in a fairly easy way, when you're really young, most of your money should be in a diversified stock portfolio. Really young being like what?

23:14Like 20s and 30s. You can put 90 % of your money in stocks, maybe even more. Some people start with like all of their money in stocks. By the time you get into your 40s and 50s, you've taken that number down a little bit. Maybe you've got 70 % of your money in stocks and you've got the rest in safer havens like bonds, fixed income. They're not having a very good time right now, but historically they've been safer. And as you get into retirement, you've got less risk that you're taking category by category. So less stocks, more bonds, and fixed income. Well, you say in your book, right, the subtitle, you know, the new retirement strategy to spend more, worry less and never run out of money.

24:08How does that happen? We're living longer now than ever before. Women are living even longer than men. People want to live to 150 now. How do we do this? Because times are so different. We're living 20 years longer. We do it by making a plan for how we're actually going to use our money. So financial journalists like me, and I think the financial industry in general, we took our eye off the ball. And all that we talked about for many, many years was save and invest, save and invest, accumulate, build money for retirement. And rinse and repeat, basically. Exactly. And we didn't talk about the fact that, oh my gosh, you're going to get to this point when the earning stops and you're going to need to make your money last the rest of your life.

25:00And as a result, people don't know how to do that. And many retirees are not spending, which is a problem because they saved for this purpose for decades. And now not using their money means leaving a lot of joy and happiness and experiences. experiences. You know, everybody's got their bucket list and these bucket lists are not getting checked off. Having a forever paycheck solves that problem in a number of ways. So the research that I did for the book looked at what happens when instead of having all of your money in a big chunk in a 401k, you take some of it and you use it to build a paycheck that will arrive for the rest of your life, no matter how long you live.

25:51And we can do that with investments, and we can do it with insurance annuities. Both of those things have their advantages. But what the research has shown is that people spend income. We spend the paychecks that we get because we know we're going to get another paycheck. We don't spend that big balance in the retirement account because it has become such a huge, precious thing that we don't want to see that number heading in the other direction. And what happens for people, like, is it too late for someone who are in their 50s or 60s and they haven't saved anything yet? First of all, definitely not in your 50s.

26:34Your 50s, you're just hitting, for most people, your peak earning years. You can make up a ton of ground. Even your 60s is not too late because the equivalent of, and you may have to make a decision that you are going to work a little longer or that you are going to downshift in terms of your expectations for what life is going to look like in retirement. But the equivalent of working just an extra six months is like putting 1 % into your retirement over 30 years. It's really, really powerful because it allows you to delay Social Security. It keeps whatever you have in those retirement accounts growing.

27:19You're not pulling money out. Plus, there are a lot of health benefits, as you know, to staying in the workforce. It keeps people connected. They get less lonely. They're, you know, still... Having a purpose. Yes, exactly. Yeah, absolutely. All the things. Yes. Isolation will kill you faster than anything else. No. Right? Yeah. What would you tell somebody in their 30s or late 20s that, you know, they should start doing now that maybe they're not even thinking of or aware of? In your 20s and your 30s, your job is to accumulate, right? Your job is to get into that 401k plan. And if you work for a small company or you work for yourself where you don't have one, your job is to set up an IRA and start putting money into it every single time you get paid.

28:10And your job is to not get overloaded with credit card debt because that will just slow you way down. That's the worst. Yeah. That's the worst. I mean, you know, I have two kids, right? And so 11 and 13. And I'm very much an entrepreneur. I do certain new businesses and all the things. So they kind of watch and see what I do all the time. And they've become quite entrepreneurial. My little 11-year-old, she makes nails and she's trying to like hustle them and sell them at school, you know, like, and my son, he's doing this whole thing with Pokemon. I'm sure you know all about this Pokemon thing, which is amazing.

28:47Well, it's a craze. What's so amazing about Pokemon is I went through it when my son was 11 and he is 32. Okay. And he's still doing it? No. Oh. Okay, well, it's still popular. Oh, I know. By the way, I don't know if it, I think it had a dip and I feel it's come back again. Yeah, I think so. But my point is my kids, he's like doing this, he's selling this, he's doing all sorts of like things. How do you teach, like what would, how do you teach kids in your experience about money early? So they are aware of like the value of it and how to, and what to do with it. Well, two things. you make some rules about how much of their money they have to start saving so that they actually save it.

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29:37Because the act of saving money is not fun, but having money saved is a lot of fun, right? And so they have to see success. They can see it. You can open a bank account for them. They can dial in online. They can see it grow. That's going to get them going. What do you mean? Like you should. like I would say like get them like have them to have like open up their own bank account. Yeah exactly. Yeah. Yeah but then not just open it up but give them online access so they can see they can actually see the money working for them. But the other thing that you have to do is and I learned this with my kids when they were young too because they they worked and they babysat and they had money and their money is much more valuable to them than your money.

30:29Absolutely. So you have to put some restrictions in place so that they are forced to spend some of their money. Oh, absolutely. You know, like I remember vividly going to a store. My son who grew up and now works in football. He works at WCDO now. He produces, he's one of the producers on New Heights, the podcast. Oh, I don't know that one. The Kelsey Brothers podcast. Oh, the Kelsey. Okay, yeah, yeah. One of the producers. How many producers does that podcast have? It has two. Oh, okay. So he's, you know. Okay, he's one of the two. But anyway, he wanted a jersey. He wanted some jersey that was$70.

31:10And I had said, bring your wallet when we went to the store. And he picked out this jersey. He said, this is what I want. I said, great, go buy it. And he said, well, I don't want to buy it with my money. I want to buy it with your money. I was like, well, that is not happening today. And he didn't want it quite as much because in his mind, it wasn't just$70. It was six hours of babysitting at that point. You know, he had done the rough translation to figure out how much of his time it was. And that's really powerful. Yeah, I think that to me is the best way to teach any child about money is when you make them use their own money.

31:54Yeah. Period. Full stop. That's where I think a lot of parents go wrong with allowances. They give their kids money, sometimes for chores, sometimes not, but they never force them to use the money. Right. The allowances have to come with a list of things that you're no longer going to buy. And that list should get bigger as the allowance gets bigger so that once kids go to college, they can actually handle a month's worth of money without blowing it. Have you noticed that kids these days don't babysit anymore? They don't have these like side jobs. Like they're not working at like the McDonald's.

32:31Like when I was young, 13 years old, 12, I was babysitting. I was babysitting. I was finding these little jobs at the McDonald's of the world, the bakery down my street. Because I was in the workforce, because it taught me how to earn money when I make money, then I buy things. I feel this generation doesn't do that anymore. No one's mowing the lawn. In my neighborhood, I don't see any children mowing the lawn. You have someone coming as a gardener. And it's not just here. It's like a thing. No, and I think it came about when parents started to feel as if their kids needed all their time for school.

33:20Exactly. Or the resume building activities. I mean, I think actually having a job is a resume building activity. By the way, 100%. I had this guy on my podcast. He was like the dean of Wharton many years ago because there was this whole thing, private school versus public school, how you should put the kid into a private school to be a feeder school, to get into an Ivy League, all the things. And I'm living in L.A., right? So I'm surrounded by more money than God here. One person's richer than the next. Yeah. Right? And all these people are fighting for those like private school placements. And this is why, for the feeder schools.

33:55And I'm like, listen, to me, in my opinion, like if you're if you're smart and capable, you can go anywhere. So I got this guy on my podcast and I literally asked him all these questions. And he said to me, it's all a bunch of nonsense. He's like, if your kid is smart and capable and doing all these things, it doesn't matter if they're going to the public school, if they're going to Harvard Westlake or our school. They actually are there. They actually will benefit by going to the public school versus that school and having a job. Yeah. And like learning how to actually like function in society.

34:27And so I said, I'm like, he's like, I have three kids. And I said, okay, so where did your three kids go to school? He's like, they all went to public school. Yeah. And I was like, thank you. My job here is done. And goodbye. Because I think that there's like this misconception, like you're right. Like these parents are like, oh, the kid has to spend 24 hours a day on their schooling and they should only do activities that are for. I'm like, what are you talking about? You working at McDonald's and keeping that job for two years looks way better than you doing anything else. Yeah, exactly. I agree.

34:58I think that there are a lot of ways that we've sort of lost the thread. No, I think that's a big one. No, I think we could do a whole other podcast. I've done many podcasts actually on this topic. But I think it's important because it feeds into money, in my opinion, and values and success. and economics and all these things. If no kids now are like mowing the lawn or doing their, you know, having a little side hustle of painting or, you know, working as a camp counselor or a camp counselor. And all they're doing is like, I don't even know what they're doing. To me, it's like you lost the plot.

35:39And you lost the ambition and the drive and all of it. Like I say to my kids, you want that matcha or you want whatever that bobo drink is, go buy it. I'm not buying it for you. You want that new shirt? Go buy it. But now they're conditioned to do that. Right. Right? And so it's about conditioning these kids to do this. And I'm sure they take some pleasure in knowing that they can buy it for themselves. A hundred percent. That they can do it for themselves. It builds self-esteem and confidence. Absolutely. Because it's showing that you actually are capable and competent and that you have the power and the ability to kind of do these things on your own.

36:18Yeah. Yeah. And being out there, I was thinking back, my first job besides being a camp counselor and a babysitter, I worked at the local sporting goods store in Wheeling, West Virginia. That's where I went to high school, public high school, Wheeling, West Virginia. And it just, you know, helped people fit sneakers all day. It was fantastic because you learn how to talk to grownups. You learn how to, I mean, in those days we learned how to manage money and count everything out of the cash register. But it helps you learn how to get along in the world. It's like interactive, like how to interact with people.

37:01Again, a lost art right there. Exactly. People don't know how to do that, which, again, is a whole other podcast we can get into.

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39:01Let's talk about another group of people, women, because I think this is also an issue with women. Women who, there's a few things, right? I think that women who are on their second life, let's say, and they got a divorce, and now they don't know what to do with money because they had someone who took care of it for them. Like their husband was taking care of all their money, so now they're at a loss, right? What is the biggest financial mistake that actually women make? Let's start there, and then we can move on from there. Look, I think the biggest financial mistake that anybody makes is taking their eye off the ball.

39:34And I think younger women are making it much less frequently than people my age made it. I mean, we get a lot of women coming through our coaching programs at Her Money who are going through divorce and are trying to figure it out and move forward. And they're learning on the fly. You're better off learning how to manage your money when you're not in crisis. It is a big mistake. I get why it happens that in a couple where you are trying to get everything done in a day, you can't all do everything. You have to divide and conquer. These are traditional roles, but they're not traditional roles that serve women.

40:19The other thing, and this was something that really came to the fore as I was doing the research for this book, is that we, as you said, we live longer. We also earn less. The salary gap has been stuck, is not getting better. We are still the ones who take breaks from work to care for kids, to care for older parents. When we get to retirement, the balances in our retirement accounts are 40 % smaller, and then we have to make them last a longer number of years. We've got to focus on planning for our own retirement. What do we want? When do we want it? If we have a partner, and fewer and fewer people have partners these days, but if we have a partner, we have to talk to that partner about what retirement looks like so that we can set ourselves up with the right paycheck and the right system that will give us those things that we want and need.

41:20I clipped an article out of the Wall Street Journal like 15 years ago. The headline was, He Says Maine, She Says Florida. And it was all about retirement and a couple that had not talked about it and realized as they got really, really close to it that they were on completely different pages. And it happens all the time. We need to sit down and talk to the people in our lives about how we're going to enter this next phase and pay for it and what we actually want. Right. If someone's a spender and someone is not, another massive issue. Yeah. Right? Where do you find the happy middle, the middle ground?

42:10I know you're not a clinical psychologist, but I mean, this is really a big problem. It is a big problem. I think you find the middle with financial autonomy for both people in a relationship, right? And this is— Does that mean keeping your own bank account, your own money? Yeah, I think everybody should have their own bank account, honestly. I think there should be one for the house, and people should have some money that they are able to manage on their own. Because otherwise—look, I don't want to ask my husband's permission when I go buy something. I'm not, first of all, I'm not asking permission.

42:47But second of all, it just starts to feel very parental. One person has all the power in that case. It's not a system that works. Yeah. Well, okay, but then what do you, like, so someone, it's easy for you or me to say that because we have a career and we've structured our life not to be in that predicament. And I think every woman should, but that's a whole other podcast in itself. What about women who don't have a career, who relied on that husband or whatever partner to basically do all of this and they have no money of their own? Well, they should set up the system so they have money of their own.

43:29She should still have an account of her own. It should be funded automatically with a chunk of money that comes out of the paycheck because not funding that is like saying what she is doing in taking care of the family has no value. Right. Which we know is not true. Oh, interesting. So you're saying that there should be some type of fee, like some kind of fee or salary put placed on someone who is taking care of the home because that is technically a job too. I don't think we want to. I like that. I don't know if we want to define it as a fee, but I think, look, everybody needs money of their own.

44:07Everybody needs a chunk of money that they can manage. And so you sit down and you look at whatever's coming in each month. You figure out what we need for the household expenses, what we need to save. Those things come first. And then the breadwinner gets some money and the person who's saving at home gets some money and they get to manage it as they want to manage it. But I don't think that's such a bad idea. No, I think it's a great idea. You know, like if I'm staying at home, cooking the food, buying the groceries, picking up the children every day, doing all those things, that is technically a job.

44:43Right. And by the way. I should get paid for it. Yes, and there should be a life insurance policy on you. Because if something were to happen to you, it's going to cost that guy money, that person money, to replace all of those things that you do. Yeah. Yeah. Because, you know, honestly, like side note, you know, because I work like a dog, and I'm sure you, maybe you work like a dog too. It's costing me a bloody fortune to have like help, like a nanny, an au pair, all these things. Sure. I mean, it is literally, it's like not cheap. No. I'm literally working to pay for my nanny or for my own. That's literally what's happening.

45:24So like for someone who's staying home doing that job, they should be compensated for it. And having the person who's like the actual mother or father or whatever doing a job, it's even better because they care more. That's just the way it is, right? And they like put more into it. So I think that job should, that should be, that should be like a six-figure job. And by the way, they are six-figure jobs here in certain places. In certain places, they are. You know? So I think that's a really good idea. And that's how you can get your own, start building your own wealth. Well, because there's no law that says with this money that's in your name that you have to spend it.

46:03You can save it. You can invest it. You can do whatever you want. No, I see people, I see women all the time asking permission to like go buy this or go buy that. I also think it's important to be fair for I feel like women don't even a lot of times, not all women, they're not paying attention. They don't even look at prices of dresses or things like I think being conscientious of how much milk costs and how much a bag costs and how much shoes costs is really important for yourself too. I think it depends on how much money you have. Right. I mean, I think people who are living paycheck to paycheck, they know exactly what everything costs.

46:41Right. So we're trying to, I'm trying to like do a gamut here. I'm not trying to be, I don't want to assume someone has a lot of money or. Right. But people who listen to this podcast, it's all over the map. You've got people who are very wealthy probably and people who are, you know, just starting out. And just so I want to make sure I'm covering for everybody. But you asked me at this, at the top of the show, what's the one thing people can do? Yeah. They can pay attention to where their money is going. And that's going to teach them what things cost. Do you know where a lot of the money's going, honestly?

47:09To matchas and coffee. Like people are paying$10,$20,$30 a day on buying coffee. What does that equal if that's doing that? $30 a day, because let's say you buy one in the morning, you buy one in the afternoon, plus tax and all the things. Let's say you're up to$25 a day. Okay. $25 times$7 is$175. Okay. Right? $25 times$6 is$150. D25 times 7, 175 times 4 is... Let's do the math right now. Okay, and I'm going to tell you why I'm doing this. Well, you can 25 times 7, let's just say. Okay, they're buying$25 worth of coffee a day times 7 is$175, right? Times 4. That's$700 a month times 12. That's now$8 ,500 just like a year.

48:02And there was a very famous book by David Bach, a guy named David Bach, his friend of mine, that talked all about the latte factor. Yeah. Right? And this was when coffee was$5.

48:15It's stupid. I won't do it. Money slips through our fingers in two ways. It's the little things that we buy all the time, and it's the big things where we should really rein it in a bit. and making choices about I won't do it or I'm going to. I mean, we like Starbucks. We make it at home. You know, those kind of things give you the freedom to spend your money in other ways. I'm not going to tell somebody if their one coffee is the thing that like gets them through the day. I'm not going to say you can't do that. What I will say, and I think what I've said for a long time, is you got to choose.

48:55Like we can't have everything. So your money is yours to do with as you want, but you should be making choices that are going to make you the most happy. I just think that I have a problem with people who are just frivolous for no reason, right? Like to me, like you can easily make coffee at home that's just as good and save so much. Like to me, the prices of coffee have gotten to be so outrageous. It's like I'm offended by it. I'm offended in some restaurants lately as well. And I'm offended by restaurants too. Yeah. I went to get, you know how much a salad is now with like protein? With stuff on it.

49:37With stuff on it. I went to, I hate to say it, I go there a lot. I went to Pura Vida. Do you know what this, you know Pura Vida? Okay, it's a very popular restaurant. It started in Miami. Now they're all over the place. I get this Greek salad with like raw tuna. It was like$36. And I was like, this much protein. Yeah. I'm like, is this like absurd? I mean, anywhere you go now, even like sweet cream, I'm paying$25 for a salad. Like, these prices have gotten out of control. Yeah. Yeah. No, I feel the same way. I have trouble with entrees that are more than$40. It just, it just, even. It's crazy.

50:14I went out for dinner the other night,$57 for salmon and some vegetables. Yeah. Crazy. It's crazy. So who can afford this? Well, not many people. Right? Right. And this is why people are going into debt, though. It's why people are going into debt. It's why people are saying we're not going out to dinner. It's why people are so—I mean, if we're going to dig into it, it's why people are so upset about the economy in general right now. Because things have become— Stupid. I mean, I don't live here in L.A., but I filled up a car here recently. You don't get me started with this. The gas situation is mind-blowing.

50:57So unless you have a Tesla or like an electric car, you're spending$120 a week just on gas, just filling up your car. Which is why, for me, it all comes back to control, right? We're earning a certain amount of money. You're helping people earn more, which is amazing. Not really. I'm trying. we we have to make sure that we're making good choices about how we're managing that money what are we gene like what are we supposed to do when you go you there's like it's kind of like this oxymoron it's kind of like this cash catch 22 people are lonelier and more isolated than ever and so the way that people socialize is they meet for lunch or dinner or whatever they do like people socialize over a meal.

51:50Now it's too expensive for most people to go eat out on a regular basis. And then they stay home. So like even groceries are absurdly expensive. They are. Go for a walk. I mean, that's what people are doing, right? People go for a walk. Walk the dog. Yeah. Go for a walk. I mean, how many times do you walk around the block at this point? Like, I mean, do you know what I'm saying? Even a workout class is 30 bucks. I know. My Equinox gym membership is$400. Like these prices are not sustainable for regular people. Like unless you're making a ton of money, people are struggling or they are in debt.

52:27People are struggling. There's absolutely no question. And it's not just LA. No, no, no, no. It's not just LA.

52:44It's not kept up with inflation. And it's been 20 years. We had a slight blip around the pandemic where wages moved ahead. But for pretty much the last 20 years, wages have not kept up with inflation, which means your dollar is buying less and less. And we're seeing it and feeling it more now because of everything that's going on politically. Prices, especially at the pump, are going way up. And this is all happening at a time when we have more responsibility for our retirements than any generation that ever came before us, right? Gen X, and I sit right on the bubble between a boomer and a Gen Xer.

53:31Gen Xers have no pensions. Like very, very few Gen Xers have the pensions that parents had, which means it's on us to make sure that we save enough for our futures. And now we've got all of these Social Security fears to add on to that. Now, I think Social Security will be there. I think that the government won't fix it until the very, very last minute, because that seems to be how our government likes to behave. But we have to pay attention to this. The good news about the retirement system and the 401k system is that about two decades ago in 2006, there was a change in the law that allowed employers to automatically enroll people in 401ks, to automatically bump up their contributions each year until they were maxing out, to default them into investments that were appropriate.

54:27As a result, we've got more 401k millionaires than we have ever had before. Like the amount of money in these retirement plans is enormous. But when you get to retirement, you have to do it right. You don't get a do-over on this. If you don't pay attention to it and don't approach it strategically, you're going to miss out on happiness and even health and longevity, Like having a strategy that gives you a paycheck for the rest of your life has been shown to improve how long you're going to live, how healthy you're going to be, how happy you're going to be. It seems like a really, really small thing, but it makes a very, very big difference.

55:16Hmm. Okay. Here are some more questions for you. Ready? Okay. All right. These are going to be more like rapid fire. This is like a little bit of a - Lightning round? Yeah, kind of. All right. Rent or buy? I don't want to give you an it depends answer, but I'm going to give me an it. I don't want the it depends. In pretty much every major metro area right now, renting is the better economic decision. However, when you buy a house and you pay down a mortgage, you end up with this supplemental pot of money at the end of the road and you can use that money for a lot of stuff. I get asked a question about long-term care insurance all the time.

55:57Should I buy long-term care insurance? And long-term care insurance is really, really expensive. If you've got a paid off mortgage, that's like having a long-term care policy. Really? Because you can live in that house or you can sell that house and go live in assisted living if you need to. Okay, so rent or buy is a depends answer. It kind of is. You know what I mean? Yeah, it is. Okay, debit or credit card? Credit card if you can handle debt. If you pay it off every month, credit card, no question. Pay off debt or invest? That depends on the interest rate on the debt. So if you've got 25 % on a credit card, pay off that credit card.

56:39If you've got 5 % or 4 % on a mortgage, as many people do, invest. Okay. Roth or traditional 401k? Both. Both. When you get to retirement, you want to have different buckets of money that you can pull from as your income roller coasters through retirement. The younger you are, if you can afford to put money in a Roth, put it in the Roth, you're never going to have to pay taxes on it again. Really? Okay, good to know. Lease or buy a car? Buy. Why? Buy used and drive it into the ground. Cars have gotten way too expensive. I haven't bought a new car in a really long time. We buy certified used cars and drive until they die.

57:26That's a good idea. What kind of car do you drive? I drive a Volvo because I'm like a suburban mom. That sounds perfect. I love it. Okay. Joint or separate bank accounts in marriage? You kind of said that. Yeah, both. Both. Separate and then a joint for like household items. Okay. Allowance or no allowance? Allowance as a teaching tool, but make sure they're using it to buy stuff. Love that. College fund or retirement first? Retirement. Really? Why? Because there's financial aid for college and there's no financial aid for retirement. Good answer. Pay off the mortgage early or keep investing? I like the idea of having a paid off mortgage as you go into retirement.

58:07I think it gives you a lot of room to breathe and be flexible by the numbers, particularly if you've got a low rate mortgage, investing is the right thing to do. I paid off my mortgage. Yeah. Okay. What about, well, I said some of these are already we kind of touched on, but financial advisor necessary or not for most people? By 50, everyone should have a financial checkup with a financial advisor. Whether you want to keep that person around for the long term is a judgment call. How many credit cards is too many? I don't want to show you my wallet. All right. Let's take the business cards off the table, right?

58:50We're not counting your business cards. Most people probably just need two. They need one that they're going to get all the points on if they're doing points, and they need one with a lower interest rate for a purchase that they might have to pay off over time. But I would say once you get past like three or four, you've got too many. Nobody needs the store cards. Yeah, nobody needs. And also, Who's using the Discover card or the MasterCard? Does anyone use the MasterCard? I have MasterCard. For what? What are you using it for? My Citibank card is a MasterCard. My American Airlines card is a MasterCard.

59:28So it depends on what program you're in. But why? Why is it a MasterCard? No, no. What's the benefit? MasterCard or Visa? They're the same. Yeah. But no, I feel like Visa is kind of synonymous with Kleenex for tissues. Do you know what I mean? No. No, I think it's, you've been with. I've never heard of anyone who uses a MasterCard anymore. I use it all the time. Really? Yeah, because. Steve Chatsky uses a MasterCard? Well, and I use a Visa, right? My Chase Sapphire Reserve is a Visa. My Citibank American Airlines card is a MasterCard. They're synonymous. It just depends on where the bank lined up.

1:00:05Okay, so I guess my question, I said, I asked you earlier about the MX Platinum, but like, what is a MasterCard, Visa, or what was the other one? Or American Express. Which one is the best for business? Depends what you're trying to do. Make money, save money, don't spend money. My business card is also an American Airlines card because I travel a ton for business and I fly out of Philly. All right? And so that's what I need. I'm going to keep on whittling down this credit card thing. I'm trying to figure this out. You got to look at the benefits. But MasterCard, Visa, same deal. Okay. What money rule you think is probably outdated by now?

1:00:46You know, I was talking about this with my son-in-law, and I think it's outdated and really bad advice right now, which is sometimes realtors will tell you to marry the house and date the interest rate. Like, date the rate on your mortgage. because you can always refinance. I think people who took that advice are in a lot of trouble as mortgage rates start popping. Well, they're really high right now. They're really high, and some people think they're going higher. Watch out for adjustable rate loans right now. Really see if you can, unless it's like a, even if it is a, unless you know that you're moving before the term on your rate expires, I would make sure that you lock into a fixed.

1:01:39I mean, I don't know if this is something you can answer, but I think so. In terms of just financially, where is the best place for a family to live in the U.S. right now? Boy, I mean, there are a lot. It's a really hard question because it depends on where your job is. You've got to live where your job is. But in terms of just overall quality of life, prices. When I worked at Money Magazine every year, we published a list of the best places to live. I don't know where that is right now. I mean, Philadelphia is actually very affordable when it comes to other cities, and we've got some of the best restaurants in the country.

1:02:22I mean, places like that are, like, I feel, popping now. I mean, LA's number is, like, the last on the list. Did you know that? And, you know, New York's really expensive. My daughter and son-in-law, they moved to Charlotte. Why? It's nice. Yeah. It's a great quality of life. Yeah. And much more reasonable. Yeah. They cut their rent in half and doubled their space. Oh, my God. You know, I went to, even Austin, I went recently and I went to a friend of mine's house who is like a very well-known, successful person. and I could not believe that my house in LA costs more than their house in Austin.

1:03:01Based on like the caliber, like LA is that expensive. LA is crazy. It's like, it's like, it's literally unbelievable. People can like work like a dog, make money and they're like still, they're still like, you know, paying hand, what do you call it? Like money and whatever. The real estate here is in like West LA is so stupid expensive. And you get nothing for your money. Nothing. Yeah. No, I know. I mean, I've watched. People should not be buying here. I'm just telling you. Anyway, let's keep on going. Okay. So I have a couple more questions. Okay. For somebody who knows absolutely nothing about investing, what is the simplest way to start in 2026?

1:03:43What do I actually open, buy, and contribute every month? Open an IRA or a Roth IRA at a big Fidelity Vanguard Schwab firm that has all the services and a really good online interface. Contribute. Start with$100 a month. I mean, start where you are. If you can contribute more than that, great, but contribute$100 a month and buy a total stock market index fund or ETF that just puts you in the market and start watching what it does. Okay. And if someone's, okay, so what's the difference? Let's say this. If someone's earning$100 ,000 a year,$150 ,000 a year, what would be the financial plan that you would put them on?

1:04:38I would put them on some sort of a budget so that they're getting to the point where they are saving that 15 % that we talked about earlier. So back to the 15%. Back to the 15%. So we got to target something, right? And so we'll target saving. What has to happen to that family, to that person, so that that money goes in automatically? Is it coming out of their paycheck? Where's it going? Get it invested in some sort of diversified portfolio can be the total stock market fund that I talked about a second ago. Then you make sure that their spending is in line, right? So they're not going into debt to support that saving.

1:05:24You make sure they've got a protection plan in place. What does this family look like? Are they married? Are there kids? If so, do they have a will? Do they have life insurance? Are they single and dependent solely on themselves? If so, do they have disability insurance in case something were to happen? Have they put into place documents so that somebody else could take care of things if they were to get sick? Is there a health care power of attorney or financial power of attorney? All of those things. What are the best ways for an average person to create wealth outside of their paycheck? I love that you said outside of their paycheck.

1:06:09Investing is the easiest lift, right? If you buy real estate, and I know that a lot of people have made a lot of money in real estate and people like it, but if you buy real estate, then you're giving yourself another job. You're becoming a landlord in many, many cases unless you just buy a REIT. If you buy stocks, you are buying just pieces of companies. Those companies are doing the work. Let them do that. So you say stocks? Stocks. Because real estate is always the number one, right? To buy, people think, oh, buy real estate, buy real estate, or have a side hustle or a business, or is it, you're just saying stocks would be the best way?

1:06:48Just the best. And stocks? It's certainly the easiest. If you're. Lowest lift, for sure. If you're starting a side hustle, you got to work that side hustle. Yes. Buying a laundromat, you got to work that laundromat. It's a full-time job. Exactly. Okay. Enough with my little questions. I want to know, what is the number one thing people ask you about that you get the most questions about? I get the financial planner question, which you asked, how do you find one? I get the long-term care question a lot. That is a reflection, I think, of my audience. Those are the two that I get most often. I mean, when I've been out talking about the book, I've been getting asked a lot of questions about how do you set up a paycheck?

1:07:31Like, how do you, how do you, and I think it comes down to a little bit of your personality. Like, buying a paycheck with annuities gives you guarantees. You know that that money is going to come for the rest of your life, no matter how long that life is. If you use investments to build your paycheck, bonds, CDs, dividend-paying stocks, that gives you some upside that you're not going to necessarily get with annuities. So it's really a matter of how risk-averse you are versus how much FOMO you have. But, you know, people sort of want to know the ins and outs of that. Well, it sounds to me just talking to you for the last hour and something and change.

1:08:19like it's basically the same like like besides the fact that people are living longer than they did 25 years ago when you started or right you know it's still the same information like it's like it's kind of like in the fitness business right like people are constantly looking for like this magic potion or pill to get results but it's the boring basics that always get you to the finish line in every industry in every vertical right like it's like tell me the newest and greatest and best. And it's like, well, unfortunately, it's the Roth, it's the IRA, it's the 401, it's the save your money, it's investment.

1:08:56Like, you could package it any way you want. You could put lipstick on this pig as much as you'd like, but it's literally the same thing over and over again. That's kind of like what I've gleaned from this whole thing. You know, it's like a squat and a lunge will get you to the finish line more than all these fancy tools to, you know, it's the same thing. I, I, um, and I talk about it in those terms a lot, like you can't out exercise a bad diet. No, you can't. And you can't save, you can't invest your way out of not saving any money. If you don't save anything, there's going to be nothing there to invest.

1:09:33Exactly. The whole program doesn't work. I, people laugh at me all the time because I am very mindful of like where I put my money. And it's because I don't want to be in a situation because you never know where I'm like spending more than I make. Like I think that's a horrible stress that people don't need in their life. A hundred percent. Right? Is there anything else that people can get from your book? Or what would be the top two things people will get from your book if they go up there and buy it today? I think they're going to learn that the spending down phase of their money needs a plan.

1:10:16And if they plan for a paycheck, it's going to make them a lot happier and a lot less stressed as they go through it. Well, I'm telling you, this book, as everything else you do, I love. Thank you. Where do people find more about you and your business? Because you said you have courses and all the things. My business is Her Money. We have courses. We have newsletters and free newsletters. They're good, actually. Actually, you sound surprised. No, they're good. HerMoney.com. And for more on me and the book, just Gene Chatsky. I love it. Thank you again for being here. I'm so happy. Oh, thanks. This is super fun.

1:10:59Thank you for being here. Guys, one more thing I always am remiss to say, and I get in trouble all the time. If you have not subscribed to the podcast, please hit the button because it makes a big difference on the algorithms on all channels. And if there's any comments or things you want to see on the show, please let me know. I'm always open and love hearing from you. So with that being said, thank you for being here. And bye, everybody.

1:11:28Thank you.

From the publisher

You can make a lot of money and still have no idea if you are actually financially secure. A bigger paycheck does not automatically mean you are building wealth, making smart decisions, or setting yourself up for the future.

We dive deeper into this in Habits & Hustle with Jean Chatzky. We talk about the habits that actually build wealth, how much you should be saving, and why getting control of your money often comes down to a few simple decisions you repeat consistently.

Jean Chatzky is a financial journalist, the founder of HerMoney, and spent 25 years as the financial editor of the Today Show. She has also made plenty of money mistakes herself, which is part of what makes her advice so practical. Her approach is about taking something that feels intimidating and breaking it down into choices people can actually understand and use.

What's Discussed:

(3:18) Why personal finance is usually much simpler than people make it seem. 

(8:25) Why automating your money can prevent some of your biggest financial mistakes. 

(18:05) The one thing everyone should do this month to improve their finances. 

(19:09) The money habit that separates people building wealth from people who simply earn a good income. 

(26:24) Why your 50s or even 60s may not be too late to seriously improve your retirement. 

(31:19) Why making kids spend their own money may be one of the best ways to teach them its value. 

(40:49) Why everyone in a relationship should have money of their own. 

(45:55) How everyday purchases like coffee can quietly add up to thousands of dollars a year. 

(1:03:48) The simplest way to start investing in 2026 if you have absolutely no idea where to begin. 

(1:08:58) Why the boring basics still beat most of the flashy financial advice people chase.

 

Thank You to Our Sponsors!

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Tru Niagen®: For supplements that are rigorously tested, third-party verified, and actually deliver what's on the label, head to truniagen.com

Kion: Visit getkion.com/habits for 20% off


Find more from Jen Cohen:

Website: jennifercohen.com

Instagram: @therealjencohen

Books: jennifercohen.com/books

Speaking: jennifercohen.com/speaking-engagements

 

Find more from Jean Chatzky & HerMoney: 

Website: hermoney.com

Instagram: @jeanchatzky

Facebook: Jean Chatzky

LinkedIn: Jean Chatzky

YouTube: HerMoney

Book: The Forever Paycheck

 

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Episode 593: Jean Chatzky: Personal Finance Strategies for Building Wealth Without Overcomplicating MoneyHabits and Hustle · 1 h 12 min
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