In short
Steven Pinker discusses speculative bubbles, “greater fool theory,” and how bubbles can be triggered by public signals or rumors that coordinate others’ expectations. He uses examples like “Emperor’s New Clothes” and a boy blurting out the truth, plus public ceremonies and announcements that make people infer others are entering a market.
Key claims
bubbles can keep inflating while enough “greater fools” remain, but they pop when that pool runs out; public signals can start the cascade even without fundamentals.
Notable examples
meme stocks promoted by influencers despite weak fundamentals; Super Bowl crypto exchange ads (Larry David and Matt Damon) emphasizing “everyone’s getting into crypto” and “don’t be left out.”
Guests
Steven Pinker (sole guest; no other guests mentioned).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOUnderstanding Speculative Bubbles
0:04 to 0:27
Delve into the concept of speculative bubbles and the greater fool theory.
“It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks.”
Understanding Speculative Bubbles
0:56 to 3:22
Delve into the concept of speculative bubbles and the greater fool theory.
“examples, crypto perhaps being one of the most recent examples, are cases where people think that other people will, in the future, will want to buy in.”
Transcript
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0:56Steven Pinker:Speculative bubbles. examples, crypto perhaps being one of the most recent examples, are cases where people think that other people will, in the future, will want to buy in. Something that's called the greater fool theory of investing, that you invest because you think other people will invest because they think that still other people will invest. The thing is, of course, bubbles can pop when the market starts to run out of the greater fools who think that it will continue to appreciate forever. But this can all get started when there is some public signal, like in the case of the emperor's new clothes, the boy blurting it out, or like a public ceremony or a public signal.
1:37Steven Pinker:Or if there is just a rumor or some reason to think that other people are getting in, that can cause other people to get in. A couple of recent examples are meme stock, where an influencer might talk up a stock, even if the fundamentals are pretty crummy. But the fact that other people know that he's talking it up and they know that still other people are talking it up means that it really can appreciate, at least for a while. Two Super Bowls ago, there were a number of high concept ads for crypto exchanges, which mentioned nothing about the advantages of crypto. These are the Larry David ads.
2:13Steven Pinker:The Larry David, the Matt Damon, where the point of the ads were everyone's getting into crypto, don't be left out. And in fact, the punchline to the Larry David comic ad was, don't be like Larry, don't be left out.
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From the publisher
Steven Pinker on Speculative Bubbles and the Power of Public Signals
1 Oct 2025
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Why do people pour money into hype—like crypto or meme stocks—even when it’s risky? Steven Pinker explains the psychology that makes markets chase fads.
Listen to the full IdeaCast episode here: https://s.hbr.org/42fZ1ll
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