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Hell Or High Water Podcast - Episode 40: Don't Discount Our Ocean
Episode Overview
- Podcast Title: Hell Or High Water
- Host: Lawrence Stafford
- Episode Title: EP 40: Don't Discount Our Ocean
- Guests: Giles Bristow (Surfers Against Sewage) and Chad Nelson (Surfrider Foundation)
- Release Date: [Date not provided in the transcript]
- Description: A special episode highlighting the Blue Friday initiative and discussing ocean health, climate initiatives, and community mobilization.
Key Themes
- Blue Friday Initiative
- An alternative to Black Friday where donations are made for every order placed, focusing on ocean health and access.
- Celebrates five years of collaboration between Surfers Against Sewage (SAS) and Surfrider Foundation.
- Ocean Health & Climate Initiatives
- The urgency of addressing climate change and pollution.
- Discussion on whether the ocean has reached a point of irreparable damage.
- Focus on clean water, beach access, and combating plastic pollution.
- Mobilizing Communities
- Importance of grassroots activism and community engagement.
- Utilizing personal connections to motivate collective action.
- Discussion on mobilization strategies to rally support for ocean protection.
Key Discussions Surfrider Foundation
- History: Founded in 1984 in Malibu, focuses on coastal conservation and has expanded to 250 chapters across the U.S.
- Core Issues: Clean water, beach access, coastal health, and plastic pollution.
- Chad Nelson's Experience: 30 years with Surfrider, emphasizes the evolution of environmental issues from local to global scale.
Surfers Against Sewage (SAS)
- History: Celebrating 35 years, originally focused on sewage pollution, now addressing broader pollution issues.
- Giles Bristow's Perspective: Emphasizes the relationship between people, businesses, and the environment, advocating for profit prioritization to shift towards environmental restoration.
Political Engagement
- Structure differences between U.S. and UK in terms of environmental legislation.
- Grassroots movements at local levels can influence state and federal policies.
- Need for accountability from decision-makers in both regions.
Campaign Strategies
- Creative Campaigning: Use of humor and relatable themes to engage the public.
- Examples of Campaigns:
- Surfrider's "Ocean Needs More Friends" campaign.
- SAS's various campaigns addressing pollution and accountability.
Recent Wins and Hopeful Outcomes
- Legislative Progress: California's extended producer responsibility bills and other state-level successes.
- Community Mobilization: Successful grassroots campaigns leading to increased public awareness and political action.
- Cultural Shifts: Emphasizing that the future economy relies on clean beaches and water, promoting sustainable business practices.
Closing Thoughts
- Call to action for listeners to engage with their respective organizations, emphasizing that activism can be fun and rewarding.
- Importance of building a community around ocean advocacy, inviting everyday people to participate and make a difference.
Additional Resources
- Links to [Surfers Against Sewage](https://www.sas.org.uk) and [Surfrider Foundation](https://www.surfrider.org) for donations or involvement.
- Encouragement for listeners to share the episode and spread awareness about ocean conservation.
Conclusion
- The episode highlights the collaborative efforts of grassroots organizations in fighting for ocean health and climate action. Through engaging storytelling and mobilization, these organizations inspire hope and encourage community involvement in ocean advocacy.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:03My name's Larry Stafford and you're listening to Hell or High Water, the Finistead podcast exploring the depths of our oceans and the resilience of the human spirit.
0:14welcome back to the show where we dive into the stories that shape our connection to the sea and the communities built around it this time we're connecting with two powerhouses of ocean conservation bringing together the leaders of our neighbors over at surfers against sewage and their stateside counterparts surf rider foundation it's a landmark episode celebrating five years of our Blue Friday initiative, where every year we choose not to chase Black Friday discounts, instead making a donation for every order placed that goes towards improving ocean access and ocean health. Now many of you I'm sure will already be familiar with the work of Surfers Against Sewage and Surfrider, whether taking the fight for clean waterways from the beaches of Cornwall to the doors of Parliament, or fighting to preserve ocean ecosystems and protecting some of the world's best waves.
1:07We're lucky to be joined by their respective helmsman, Giles Bristow of Surfers Against Sewage and Chad Nelson of Surfrider Foundation, two surfers and ocean activists who have been at the forefront of this fight for decades. We spoke about the myriad climate solutions offered by a healthy ocean, dove into how to effectively mobilise people to your cause and whether we are indeed past the tipping point of being able to repair the damage we've done to our seas. So without further ado, here's episode 40 of Hella High Water with Giles Bristow and Chad Nelson. A Blue Friday special, don't discount our ocean.
1:48All right, well, listen, thanks for taking the time. And I think in getting you guys together and to talk about your your respective organizations the work you've done the work you do and the work ahead of you which is probably the more pressing of conversations that i'd like to dig deep into chad we've had the chance to sit down on a few occasions now recorded a podcast a number of years back and and talk through the campaigns that you're that are alive and happening and and all the work around surf rider both across the chapters in the u.s but also you know international reach and surf ride europe and and and everywhere else and then and then giles yeah through um surfs against sewage you know we're we're we're neighbors here at world kitty workshops and um we've we've been making good trouble with you guys or you know informed by you guys for the best part of 30 years well 30 years plus of sas and that's right 25 years almost to finish there so yeah it's quite a partnership isn't it it's really cool and it's so cool whenever we talk to anyone about being here, we share these Cornish walls, you know, you get a real sense of the DNA then.
2:54If people know Travordance, they know Aggie, and they go, oh yeah, Finistere and SAS up there. You know, it's a magnet. It's a cool thing. At this point, we need to knock down all the walls and just have one big office, I think. But, yeah, just for yourself, Chad, to kick things off. So, tell us a little bit about Surfrider, Surfrider Foundation, and your coming to be there. Yeah, I've been at Surfrider for 30 years of our 41, so quite a long part of our history. But, you know, we were founded in 1984 in Malibu, Surfrider Beach, that's the name. And, you know, back then surfers were frustrated because they weren't really being considered in the decision-making processes.
3:37They were discounted as the bums, the burnouts, the dropouts that nobody cared about. And, you know, over that 41 years, we've really evolved into a sort of coastal conservation powerhouse, certainly in the United States and beyond. So we're a grassroots coastal and ocean conservation group. We have 250 chapters and clubs across the U.S. You know, we fight for things that surfers care about, but also matter to the coastal environment. Clean water, beach access, healthy coastlines, ocean protection and plastic pollution. There you go. You mentioned that 30 years with Surfrider is a hell of an accomplishment.
4:20Yeah. But, you know, I see your energy in and around these places and it seems to be as palpable and as big as it ever was. And I think, obviously, the ocean and climate crisis means that this work is being done at a rate that's probably not before or with urgency and understanding that it hasn't had before. Um, yeah. What's, um, you'd have, you'd have campaigned for some stuff in your time. Yeah, a few. Um, yeah, you know, I think it's, it's, well, first of all, you know, I grew up at the beach. I love the ocean, lifelong surfer. Um, pretty much want to do anything whether on the ocean that, whether it's fishing, diving, pre-diving, sailing, you name it.
5:05Um, so I feel lucky to have had this life, uh, sort of, you know, right against the sea. And so I'm passionate about that generally. The opportunity to protect it, to work with other people who care as much as I do is, I think, a gift. I love the work as much today as I did on day one. I think it's interesting. The work evolves and arguably not in good ways. I think in the early days, we felt like we kept humans out of the way. Things would be pretty good. don't build too close don't litter the beach uh don't dump poison in the ocean um but now we recognize these problems aren't local they're global so now we have things like plastic pollution that's you know everywhere and uh climate change that's everywhere so i think you know we used to look at issues kind of right in front of us and now we recognize that we need these are issues we need to tackle sort of collectively and globally so and i guess that intersection between those things you just mentioned there climate and plastic or sewage and climate and my understanding in my layman's terms would be that there is a there's a those things are linked more than ever um in fact myself and giles were just chatting in the car park real quick about you know the connection between you know plastic and new oil and um everything that you guys campaign around drilling is killing to everything that that giles and surfskins sewage do around and plastic pollution so actually probably a nice thing there just to just to hand over to you Giles and um surfs against sewage yeah like we say 35 years this year 35 years yeah we had our uh we had the ball this year back on the cliffs in St Agnes very much back on the cliffs back on a bit of a hiatus that's right yeah it's been a few years been a good sort of decade since we had a ball but um yeah so that's not the waterman's ball no this is this is the different thing altogether We won't go down that rabbit hole, but what happens at the Waterman's Ball stays at the Waterman's Ball.
7:05Well, it's a bit like that. But yeah, no, we had 3 ,000 ocean activists get together to celebrate our 35th year anniversary. So a lot of the OG were there, so Chris Hines and the crew. And then all the young activists who just all came out, 3 ,000 of them. It was the one day in July where it rained, but we didn't care. We had an awesome time. Wicked party. So yeah, we are paddling out. We are protesting and we're partying. So it's still, you know, we're building the movement still. And you've got to know how to party together if you want to campaign. Because campaigning is hard, right? It's tough and it's like negative and it's like difficult.
7:41And you're up against big corporates and all this kind of stuff. And therefore, it's important to know that you've got this home in the movement and you can retreat with each other and just have a good time and then get out and do the serious hard work again. So yeah, 35 years, been amazing. And Chad, I couldn't agree more, man. It is the issues have gone from being understood locally to being we understand them now as systemic. So what all those issues that you mentioned have in common is it's about the relationship of people to the planet and the relationship of business to people and to nature.
8:15And all of them at the moment that we're tackling, the golden thread is the prioritization of profit over the restoration of nature. right so it's vital that we can unpick that a bit we can look at the levers and think about what we need to change and then yeah if we can bring people on a journey that's mindsets and it's hearts and it's you know energy uh to wanting to change these things whether it's tackling a broken water system here in the uk whether it's tackling global plastic whether it's tackling climate change all starts locally individual actions but knowing that that adds up and that can really add up and build that movement you've got a mandate and you've got to reach and you can go into government you can say not on my watch like you're not doing this we've got you know a couple hundred thousand people here with us you know who are saying this is just not good enough so yeah organizations like surf rider sas and others with support of great brands like finister who really get this agenda you know we're part of a big movement for change yeah well the um i i'd like to pull on a few threads there um obviously chad you mentioned surf rider through everything plastic reduction ocean ocean protection beach access coast and climate and clean water obviously there's so many so shared endeavors over with surf against sewage but i i would probably pin yours with the two of end sewage pollution yeah and and plastic pollution yeah that's right if you go on the surf against sewage website they are those two big things for your campaign day in day out year in you're out.
9:48That's right. I mean, look, we started in sewage, right? Literally, we started as a bunch of surfers down near St. Agnes, Port Town, you know, surfing in sewage, right? Literally, and people getting sick. But then the mission's grown. But it grew so big that recently we said, no, we've got to cut this back. So we cut it back to pollution, right? So what we mean by that is, it's where people like us get in the water. So that water, the watery environment is being destroyed and it has the possibility to affect our health so that venn diagram of human health the water users being damaged and the environment being damaged we operate at that middle bit because on the sad fact is like 20 of people are green like deep green and we'll do something about it move their money vote etc but 100 of people care about human health it's very rare you don't find something to that so it's a powerful campaigning position we're in the middle so So that's why we focus on pollution.
10:43The other thing is, as the evidence grows, pollution, be it sewage, chemical, or plastic, any of those three, it's undermining the resilience of these environments to bounce back and recover from climate change and to recover from biodiversity loss. So unless we get the pollution bit right, we are screwed for them all. So that's why we're going heavy on pollution. We also actually believe here in the UK, we've got a campaigning window of opportunity to win. So that's why, again, we're focusing on pollution, yeah. And I'm very aware that across both organizations, your governmental or political structure is different as well.
11:18Chad, I'm assuming here because you have state lines and a very different governmental structure. It's very different to what you do when you lobby and petition against government here. Maybe you could both just take turns and just shed light on exactly what that looks like from citizen science all the way up to delivering these messages to the people in power. Yeah, you know, I think it's interesting because I think at a macro level, it's probably very similar. But we operate obviously inside different government structures. So, you know, we both currently live in democracies, and hopefully it'll stay that way, because that's pretty fundamental to having the success we have.
11:59But, you know, the fundamental premise is we've got decision makers locally for us, the states and federally, you know, who are being influenced by these big companies and ultimately set the laws. You know, we know as good as the laws are on the books, if they're not held to account by the public, they're going to slip. The Clean Water Act is the federal law in the United States, you know, and it's supposed to make the coastal waters of the U.S. fishable and swimmable by. you know, sometime in the 1990s. So we're a little late on that. We're still not there yet. But yeah, so we operate locally, municipal town level government.
12:39And then, you know, we have obviously the states, which is a strong governmental entity. We can get a lot done at the state level, which is what we're focused on now, because our federal government is quite delinquent when it comes to these issues currently. And then we have the federal level. So depending on the uh law policy or decision making structure we can kind of operate any one of those three but our our sort of basic premise i think similar to sas is get locals involved make a difference there scale that up in our case to the states and then you know scale that up to the federal government you know and then just the the scale that we're operating you know california has as many people as the uk so you know we have we there's all you know over 300 million people in the United States.
13:26So, you know, we're, we're trying to operate at quite a large scale with, you know, varying levels of success. But at the end of the day, sort of as Giles said, everybody cares, but not enough people are taking that passion for these places and putting that into political action, which is what we need to hold decision makers accountable and combat all the money that's motivated to do the opposite. Yeah, yeah. I mean, that really resonates. So that is so similar to SAS. I mean, clearly our structures are different, but we start with the grassroots. So we see pollution as a million local tragedies.
14:08Plastic on your beach is on your beach. Sewage pouring into your water is in your water. And so that is there and to be campaigned on locally, and we hope to build that campaigning capability and capacity locally. But then we add that up. The role that SAS comes in to help doing that building and then add it up for those national moments. So we seek the systemic change. You know, we say, what are those levers that need to be pulled? What are the policy instruments? How can we transform to help put the pressure on to transform an industry? And so that's where we come in. And in the UK now, the environment is a devolved issue.
14:41So what that means is Scotland, Wales, Northern Ireland have their own right to determine their environmental future, which makes our campaigning a little bit more difficult now. So we have to nuance it. But we still treat the UK as a whole. Water flows around the UK and down our rivers and onto our beaches and stuff. So we do it like that. But we're working more and more locally to really understand the nuance at a local level. And then next year is devolved nation elections. So we're going to be campaigning again around those elections. So helping to give local campaigners the tools they need to hold wannabe politicians to account, to make them make the promises and to make the ocean an electoral issue.
15:24But then the other thing we're trying to do is sort of thicken the democracy, if you like, a bit. So in relation to the water sector, we've been campaigning hard for regional governance that involves people, involves water users, surfers, swimmers, tourists, you know, the people who are out there using these environments. And so regional level governance and interposing that. So the water companies can't just do what they want. You know, they have to be accountable to regional boards. So, yeah, you know, I would really love to spend time with Chad, you know, learning about how that operates in the US.
15:56And because there will be lessons and things that we can translate over to here into the UK. There's always commonality. There's always those things of how do you engage people? How do you equip them? How do we mobilize them? How do we compel transformation? You know, so and, you know, and Chad, I'll be honest, I look across the pond at the moment. I think, wow, you know, you've got some macro tides flowing against you. And we have them similar here. But I think there's still more of a, at the moment, a kind of faith in how our institutions are working. Whereas in America, from this side of the pond, it feels like they're being deconstructed a bit.
16:32You know, so how you keep up your energy against that, I don't know. I mean, that's where, you know, I think, well, first of all, I think you're absolutely right. Because I think the back to sort of the grassroots organizing piece, you know, going to decision making hearings and giving testimony and reading reports, you know, let's not kid anyone is not fun. It's hard work. It's a slog. So you're only going to get people to be motivated about that if it's not abstract. So if they can see their surf spot polluted, their beach, if they can relate to this issue at a personal level and see them as a character in the story.
17:12I think that's fundamental to getting people motivated. And I think that's why grassroots activism is such a powerful tool, because it makes sense to them. And then it's your job, my job, and our organizations to help turn that local action into something that's bigger than local and create that systemic change. So I think we share that in common, whether it's your sort of governmental structure or ours. But, yeah, I mean, obviously the Trump administration here is an enemy to the environment, an enemy to our oceans. They are put in pro-industry people at every position of power in the government.
17:53So we're fighting against that. So, you know, currently we're basically playing defense at the federal level, trying to stop bad things from happening, which is too bad because we're at a time where we need to be making advancements, not just trying to hold the tide. But again, the state structure in the US has value because we're actually getting a lot of good things done at that level of government. And it's interesting because I think also the scale of government correlates with sort of being ideological. Local governments solve practical problems, right? People are coming to the meeting saying, fill the potholes in the street.
18:32So they're really trying to deal with issues that the public and their community care about. When you get up to the higher levels, it's easier for them to be more abstract about the issues. So it's another reason why you can get a lot done locally. Yeah. And before I was kind of ocean campaigning, I was very much in the climate space, like deep in the energy system. And I remember with the first Trump administration, there was this huge panic of like, oh my God, he's going to unwind all the progress. And American colleagues said to me, like, fear not. What's happening at a state level in terms of energy and climate is unstoppable.
19:06You know, the rollout of solar, you know, and just the direction of travel, like mines were closing and people were moving money into renewables. And so I did take a lot of comfort from that. And so I think that's still the macro. It's definitely still going in that direction. And President Trump can't unwind it all. It's not. That's not what's happen no i mean in california where i live is the fourth largest economy in the world yeah so um and i think uh you know almost two-thirds of our power now comes from renewables yeah so you have a essentially a nation state inside of the united states and got the population of la county which is just north of me all los angeles county has more people than 40 of the states in the united states yeah right so if they're like it's a valley county bans plastics it's the equivalent of banning plastics in louisiana or you know all these other small places so it's a sort of another view into uh making stuff happen regardless and you know fortunately a lot of these issues like renewables i think the trains left the station it's now the cheapest and fastest source of power so now the economic system is going to start working in the right way which is you know capitalism is going to drive renewables instead of campaigners.
20:24Yeah, that's right. And I think there's something about that kind of medium level of governance too. Like there's the opportunity to set up competition. You know, in Scotland, we have ambitions for zero waste economy. In Wales, we have the Future Generations Act, you know, and these put pressure on Westminster. You know, because we can point them and go, hang on a minute, Westminster, what are you doing? Look at what's happening over our internal borders, you know. So internal competition and ambition, you know, this does drive voting behaviors, you know. And when you've got powerful advocates, people like, you know, in the US and California, you've got Governor Gavin Newsom and people like that.
21:03They're just these inspirational guys, you know, and they can really push the narrative. And same way we're looking for those kind of people, you know, here in the UK. I would say we should focus less on the English football team and, you know, maybe follow So Wales and Scotland have perhaps a little less success there and see where we can have success on the environmental front instead perhaps. Of course you mentioned Trump there, Chad. And I'm just trying to, yeah, just for the listener out there, how's that relating for Surfrider and for the ocean and ocean alarm in general? And of course, you know, if we follow the UN guideline of oceans is now ocean.
21:42We've dropped the S a number of years ago, didn't we? So, you know, everything that happens overseas impacts us around the world. And I think that's a pretty real situation with regards to, you know, obviously the U.S. political system at the moment. But obviously, the Trump administration is to release a five-year offshore drilling plan proposal to which Surfrider, Oceana and a couple of other organizations have sued the Trump administration. and that was earlier this year to protect our ocean from offshore drilling. Obviously, in California, where you are in Laguna, you can see the structures out at sea that make this possible.
22:26But yeah, where are you guys at with that at the moment? What does that look like and what's next? Yeah, it's actually a pretty interesting story. So the rigs that you see off the California coast currently were put in in the 70s and early 1980s before there was a ban and they've been banned in california waters for for decades but our waters go up three miles which is pretty close beyond that it's federal waters um where the government has say not the states so those are those are remnants of an earlier time and one of them just spilled three years ago covered huntington beach with oil so we're learning the less than the hard way about the cost of offshore drilling all the time.
23:10We're being reminded of the consequences. But the first Trump administration tried to open the coast, all coasts of the United States to offshore drilling. That's right. A hundred percent of them. And we campaigned against that very vigorously. And essentially one, because it's hugely unpopular. The coastal recreation and tourism economy is 12 times the sides of the oil and gas economy. So if you own a restaurant or hotel or surf shop in a coastal community, these rigs are an existential threat to you. So they're unpopular. And that's true for both sides of our government, the Republicans and the Democrats.
23:53And in fact, in the last Trump administration, when he was running for president again, he tried to pull Florida and South Carolina off the map because it was so unpopular it was hurting him. But he's seemingly beholden to the oil industry. So he made announcements to open the coast to drilling again. And that's why we sued him. One of his executive orders in the first days of office was to undo some protections that Biden, the prior administration, had put in and tee up opening the coast to drilling again. And we've actually been waiting for that plan to drop. Every day we hear, oh, it might be this week.
24:34And about a month ago, the plan was leaked and had the East Coast of the United States, the Atlantic on it. There was such an uproar from the Republicans on the coast from his party in that part of the world, largely based on our campaigning, you know, seven or eight years ago, they're supposedly going to pull it off the map. So we're still waiting. It looks like it might be Gulf of Mexico, as we still call it. California and Alaska are what we're hearing rumored, but we haven't seen the plan yet. And so once again, the East Coast is off the map. That's a great thing. One less threat. And a real testament to campaigning eight years ago that was so effective.
25:21Drilling is still hugely unpopular politically on both sides of the aisle. So that's good news. Our lawsuit is up in Alaska. Courts in Alaska is still working its way through the system. So we'll see what that brings. And we'll be campaigning vigorously against any new drilling. And we're doing that for a couple of reasons, right? These are a threat to the coast. Oil spills are disastrous. It's a huge industrialization. So it's not just the rig. It's pipelines. It's ports. It's refineries. It's boats. It's every step of the way. Yep. Yeah, it pollutes every step of the way. And then third, arguably the most important is we need to stop pumping carbon into the atmosphere and using fossil fuels for power.
26:06So, you know, those rigs off California, should they be open to a threat to you guys on the in England? Because, like you said, it's one ocean. So which is going to be rising everywhere, which is, you know, a whole nother threat that we're facing. So we're really opposed to any new drilling off any coast. You know, we just we work in our areas, but it's just time to move past that and get to renewables. And silly question, perhaps, but can the Trump administration do this? Is it legal to turn over all these protections? That's the question that the courts are going to decide. We don't think so.
26:47there's been a series of other lawsuits that have fallen his way in recent months. So it's definitely not as clear cut as we thought it was in January. So we will wait and see. Okay. I mean, yeah, we will wait and see this side as well, of course. As I mentioned a second ago, the link between drilling for new oil and identifying new oil sites. We've campaigned with Surf's Against Sewage and with Oceana UK and with Friends of the Earth and Uplift UK around the Rosebank oil field up in the North Sea. And the new site or the site that has been proposed for new oil exploration up there. And it's an ongoing campaign and battle.
27:42But it highlights what goes on back here as well. But what I do want to highlight and just speak a bit more of is new oil means more plastic. We should be phasing off fossil fuels. We should be phasing out of plastic. We should be... Obviously, everything serves against sewage around and plastic pollution, all the way back to the incredible momentum it had off the back of the blue planet effect we talk about. And plastic was put in the mainstream as a real kind of disgusting, misused material. and I guess that's where there's the commonalities between the stuff you campaign around. But where we're at in the UK right now when it comes to plastic awareness, plastic pollution, bottle deposit, and cleaning up our act.
28:27Yeah, okay. I'll just start with the common thing though with Chad, which is, you know, you mentioned Rosebank. Rosebank's really interesting. So here we have the Climate Change Act, right? We're meant to be on a one-way street to renewables, one-way street to massive cuts in carbon emission. In fact, you know, sequesting and moving beyond that into kind of positive restoration. That's meant to be enshrined in the law, but we're seeing our government now like reigning back on those kind of commitments. So it's under attack everywhere. So the kind of work that both our organizations do is absolutely vital to keep the momentum up on the side of the angels, right?
29:04And say that now is not the time to be looking back to quite literally like a fossil industry and saying that's our future. It so isn't. The only reason we're sort of struggling now is because the narrative being used is one of cost and cost of living. But that's because of the system we are in. If we shift the system, renewables are cheap. It's the fastest form of energy and it's clean and it's literally fuel free. It's almost like the internet of the energy age, right? But what are the apps we can develop off the back of renewables? We're seeing electric cars and how digital and energy can come together.
29:42We're at the birth of a whole new era. And these governments are holding us back because they have a lack of imagination about the future. And so whether it's President Trump, whether it's the Labour government saying, hang on a minute, we're going to open up the question of new drilling in the North Sea. nobody wants it but they feel that they're on the you know they think that's the that's what they should be um promoting uh because somehow it harks back to an era they think it's part of populist agenda the truth is it's not it's really not we have to offer someone we have to offer the population a whole a positive future of where we're going now you mentioned plastic so the fossil fuel industry at large knows it's under attack it's a different narrative right when you go to the other big producers, they are diversifying their economies.
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30:31They know they've got to do other stuff to move away from oil and gas, right? The OGM, you know, the majors, they know as well. They've got to shift. What's the OGM, sorry? Oil and gas majors, so the big guys, you know, the exons, et cetera. Change happens slowly, slowly, slowly, then very fast. And they know there's a cliff edge coming, right? And so they've been looking for other cover. The other cover at the moment for continued fossil fuel exploration in a climate-changing world is plastic. Because they say, well, it's necessary. We need it. It's the stuff of modern life. It's everywhere. And the projected volumes of growth by the industry are huge, right?
31:12Did I just see INEOS put a plan together for over 600 million, 600 billion worth of investment in plastic? Quite possibly. So INEOS being a company, Jim Rackliff's company, here in the northeast of England through Grangemouth, that pretty much provides us with most of the virgin plastic production in the UK. So, you know, there's a single point of, you know, target there for us. And the fossil fuel industry, though, itself, yeah, it needs continued and the growth of plastic production to justify continued exploration, you know, and to justify its share prices and da-da-da-da-da, you know, it goes right back in the system.
31:48So our contribution, surface against sewage contribution, to tackling climate is to expose this. It's to put it out there, make it crystal clear, leave no one in doubt that the plastic that we see and experience is changing our climate. Through the production of it, through the disposal and the end of life, every single bit of plastic ever produced is still in existence if it hasn't been incinerated. And that incineration is carbon emission. So the fossil fuel emissions throughout the system are just, well, it's an existential threat. So we're campaigning and we are going to demand a dramatic reduction in virgin plastic production because there is no other way.
32:25We absolutely have to get rid of it. And then the plastic that we have to have needs to go into a circular economy. And lo and behold, surprise, surprise, this is an industry that's done everything it can to keep as many diversified streams of plastic into the market as possible because that makes it much harder to reuse, recycle, etc. So, yeah, that's what we need. A massive, dramatic cut in virgin plastic, everything else into a circular economy, and this is going to hurt. But then there are new business models. These companies have got to get with it. They've got to start thinking about innovation.
32:59They are quite literally undermining their own existence now, and if they do nothing about it, then they are also fossils. They're dinosaurs, right? So that's exactly what we've got to push out. So exposing that link between plastic and climate is vital. Yeah. So my understanding, obviously, it's COP30 this week, time of recording, listener, in Belém, down in the Amazon. And the plastic and climate theme, particularly around circular economy and circularity within the plastic industry, is something that's on the agenda way more than it has been at previous COPs. Well, this is true. I mean, as an international community, we have failed still to have a global plastics treaty.
33:41Yeah. So, you know, the fossil fuel nations have managed to obstruct this whole process. And they are pushing a big narrative about recycling. And why? Because it takes it off their corporate agendas and it pushes it down to you and me. If we don't do our recycling, then the problem's ours. That's not true. This is a system. You know, it cannot be that we get held to account for this. We sure we have to do our recycling. That's totally good. But the system shouldn't be putting it out there. And the Global Plastic Treaty failed. It was absolutely stuffed full of fossil fuel corporates. There were entire delegations of countries which were only represented by corporates.
34:19So it's no wonder it failed. And then COP is suffering something similar. Huge corporate presence from the fossil fuel majors still in the international agreements. It doesn't talk about the industries that pollute. It talks about carbon. It talks about net zero. It talks about 1.5 degrees. Let's actually get real. Let's talk about the plastic. Let's talk about agriculture. let's talk about energy only when we start putting specific sectors under massive pressure will they change but at the moment it is a big corporate fest still and that's difficult and you know it's being held in brazil which is an amazing country and brazil wants to be a fossil fuel major like a big producing nation that has huge reserves and so they have this difficult dilemma right brazil's future prosperity they are linking with that um with with fossil fuel extraction and production.
35:10And at the same time, Brazil is a country massively at threat from climate change. So look, none of this is easy. That's the point. None of it is easy. And sometimes as campaigners, we have to do that thing, which is go, we keep it simple. We have to keep this simple. These systems are destroying us. We have to shift the systems. Yeah, that's how I kind of have to approach it in my head. Otherwise, it's just so complicated. Yeah. We mentioned campaigning a few times we use the word campaigning at finister we go on a winter campaign shoot we go on a autumn campaign we go you know it's um and then i think you mentioned jiles about imagination and you know sparking imagination amongst an audience as well now both your respective organizations i've i've watched and admired over the years and there's there seems to be an awful lot of creativity and imagination amongst yourselves your colleagues your you know your staff and and um and and how you realize these campaigns uh so i just wanted to talk a little bit around kind of layer the land layer the ocean with the campaigns that are live for you now how you come to this kind of these like creative kind of um what the creative manifestation of these things are so we've had and what campaigning in the modern age means actually but um obviously chad if i just mentioned surf rider you've got this um the ocean needs more friends campaign that seems to encapsulate a fair few themes and conversations, some really kind of loud and kind of in-your-face graphics and with a bit of a play on words, bit of tongue-in-cheek, bit of humor.
36:49The suck at sea otters or the lol oil spills happen, sometimes.org. You know, it's that. And then, of course, you know, if everything's served against sewage they've done over the years from i'm not obey the campaign to the monster to the sorry the creature there's always wasteland dirty money yeah yeah and there's like alarm and urgency there is some level of fun kind of tongue-in-cheek or flipping the script on it all um why is that the approach of so many of the campaigns that you can do or that you do realize what is is it an attention thing is it to fuck with the algorithms is it uh you know um and what success do you see from them i think you know obviously work right we live in the attention economy uh we're bombard we're bombarded by advertising media you know whether it's on our phones or driving down the street you know so part of it is how do we break through uh and how do we get some attention um you know i I think, unfortunately, I think one of the largest challenges we face as a movement broadly is we don't have enough people acting on behalf of our environment and, frankly, in the best interest of people.
38:11So we're constantly trying to figure out how to get more people involved and engaged in the movement. And it also can be pretty gloom and doom, right? We don't want to only talk about the pathway we're on because that will turn people off. We've got to get a little tongue in cheek. We have to sort of shake people out of their complacency. And in the case of the Oceanese More Friends campaign, the sort of first iteration of this is, hey, we have a bad relationship with the ocean. We have like an abusive relationship with the ocean currently. and so we're trying to sort of personify the ocean as as someone who you care about therefore you should treat them as you treat a friend so that that was the sort of original concept of the campaign and then you know we're now we're talking about sort of a toxic relationship and so we're trying to flip that on its head and say hey if you're not if you're being passive you're essentially allowing the other side to win yeah so so are you that friend that doesn't show up and uh you know and so this idea if you're not a friend what are you you know is it's kind of what we're doing now a bit of guilt in there just the right that's you know and i mean we also know you know everybody loves whales everybody loves otters nobody likes plastic or oil spills we're trying to get people to think a little bit about sort of the other side of not being a friend what does that mean so i was going to say there are there are more things that are more relatable or more beautiful and bountiful and whales and cetaceans um you know next to you know a crisp packet on the beach yeah exactly it's um yeah there's a there's a there's a more beautiful side to ocean activism and advocacy um and then there's um there's a there's yes well there's an uglier side yeah and but but what chad says is absolutely right it starts with numbers and it starts with engagement like you know if we're just a tiny voice on our own nothing yeah why should the decisions decision makers you know want to hear from us at all right so mandate i constantly talk about mandate we need the public at large to be saying not in my name this is not right um and so how do you spark that exactly as chad said you've got to use a mixture of outrage courage and disgust.
40:30But then you've got to turn that quickly into community, into love, into beauty, into a shared sense of why this is important, because that's when you get systemic change. I spend my whole time talking to policymakers about the business case for change and what's the cost and what's the opportunity cost and which sectors are going to thrive, which are going to die, et cetera, et cetera. But at the end of the day, these politicians and decision makers, they're there for all of us, right? And so if we're bound by a love of the ocean, we tap into values and a depth at a different level, literally, when you're thinking about humanity and its relation to nature, that's when you get systemic shift.
41:10That's when we go, whoa, yeah, we really have to do something differently. So then you have a completely different conversation with a policymaker, then, you know, if you can say, look, I've got a couple of hundred thousand people here who say, this is just wrong. And for these reasons, and you're damaging their livelihood and da-da-da-da-da, but also the place that they love. And like, you talk to a policymaker about where is it you love? Where, you know, would you like us to concrete over that? Would you like us to pour sewage all over that? You know, that's how we connect as human beings. And that's where it's vital.
41:40So a lot of Chad's campaigning, a lot of our campaigning is values-based. It's about really getting and tapping into that bit where we go, God, yeah, that's beautiful. And that's lush, you know. And now I want to protect that. And so that positivity. And then, of course, you come back in again with another, like a left hook and then an uppercut, you know, with a kind of something awful and disgusting and pictures of sewage or the numbers around sewage or the profit being made by the industry or the volume of virgin plastic going into the ocean each year. And then you wind that back up again. Then you have to flip back and go, why?
42:14Because it's really important to us as human beings. you know we are in pain if we don't sort this out i mean we are quite literally sick of sewage literally sick of sewage we get 2 000 people to last year two and a half thousand people so this is a tip of an iceberg two and a half thousand people contacted surfers against sewage to say hey i got really sick um swimming diving surfing whatever it happens to be playing you know on the beach um and that's just the tip of the ice that's just the people who know us and and get in touch, right? So this is a public health disaster as well. And, you know, we haven't even started to talk about the plastic that's in our brains, you know, seven milligrams of plastic, a credit card in your brain, in my brain, in Chad's brain.
42:53You know, we've been breathing it in, we've been eating it, we've been drinking it, and it's lodged in there. And there's, you know, evidence emerging that that plastic makes us more susceptible to Alzheimer's and, you know, diseases in the brain and heart disease and this kind of thing. Like, this is a ticking time bomb of a public health disaster. and it's in our hands we don't have to accept this so um so yeah so that campaigning it needs to be cool edgy creative fun to drive community you want to be involved and both you know our organizations again that's what we have in common is it's they are attractive campaigns to be involved with yeah i get that i want to be in i want a bit of that yeah and there's a youthful energy to it and the youth is the youth allowed and the youth don't take any and then um i get And I guess these are your future, you know, kind of campaigners now.
43:42And then they're, dare I say, future CEOs. And, you know, people aspire. I've seen it firsthand here at Finisterre. People aspire to work at Cirfs Against Sewage across the way. And they wear it as a badge of honor. And I know that it's the same for the surf rider clan. You know, it really is something. And it's the reason why people work 30 years in a single place. You know, I know there's still a surf grom in there. Yeah, exactly. I could say this exactly the same for Tom K. He's the biggest froth for us all. So, yeah, actually just to pivot then on Turkey, because we're very aware of the doom and the gloom and the fight and the challenge we're up against.
44:21But where have you seen in recent years or in recent memory like those real moments of hope or what are those recent wins? Yeah, we have passed a handful of the state level extended producer responsibility bills. So this is putting the responsibility, extending the responsibility of plastic pollution to the producer. So this incentivizes the producers to minimize plastic. We think it's sort of one of the things that's going to fundamentally shift the industry because part of the reason we're polluting the world with plastics is it's too cheap. So this is a way of forcing the producers of plastic to deal with the downstream impacts.
45:02So some encouraging momentum at the state level here. California passed one of those laws. So it's great. This is beginning to turn off that tap of plastic pollution. so that encourages us and we also have some pretty cool new projects at some surf spots around the United States where we're trying to figure out how to move back from the coastlines and do nature-based coastal adaptation some groundbreaking work happening there now that people can see what a adapted coastline looks like we're pretty hopeful that that's going to become a model for dealing with coastal erosion around the country in many places.
45:43So every day we make some incremental improvements out there in the world, and that's sort of what keeps us going. I saw you had a big win there in Ventura. Yeah, that's this Surfer's Point classic. I was just up there this weekend. Classic surf spot, river mouth surf spot, right point break, kind of quintessential California surfing. Okay, that's enough. That's enough. That's enough of your point breaks, Chad. We're dealing with shifting cold break. each break's back here thank you very much um um giles yeah what's what's what's really kind of like giving you energy and and faith in it all recently so so last year we had a general election and we went big on that because we just knew we'd had you know a decade of former administration conservative government and we we knew that when you get the potential for a new government to come in they've got energy they're up for you know new legislation and policy making etc so we knew that That was a window of change.
46:38And we campaigned hard. We went around. We got a double-decker bus. We went on a big tour. We took our surfboards and our wetsuits. We went around the UK. A Hustings tour. A Hustings tour, correct, yeah. So the election tour. And Finister, you backed us and enabled us to get around the country, visiting loads of communities and doing these Hustings all around the country. So we effectively got wannabe politicians to pitch as to why they'd be the candidates for the ocean. And we reckon, by hook or by crook, roughly about 260 MPs that are now in Parliament, in some form, owe their seat to the ocean and their commitment to the ocean.
47:19And so now we're leveraging that. So Keir Starmer, the Prime Minister, on the steps of Downing Street. At time of recording. Keir Starmer, the Prime Minister. Yeah, that's right. At time of recording. Good one. But, you know, last year when he was elected, his opening speech as he moved into Downing Street, paragraph one of his speech, he talked about ending the sewage crisis now rivers, lakes and seas and creating a circular economy. And we had a real moment of pride because that's what we've been campaigning so hard. Everyone out on the streets, everyone paddling out. We had our biggest ever paddle out that year.
47:50And, you know, we had loads of people contacting their MPs and their future MPs to say, you have to be making these decisions differently. And so we had a real moment of pride when Sir Keir Starmer said that they were two priorities for this incoming government. Now, that's not only our work. Of course it's not. We're not trying to say we're taking full credit, but we're part of that movement and really, really pushing it. Subsequently, we've had the Independent Commission on Water. There's new water legislation coming in. This will start to transform the sector. So that's all cool stuff happening.
48:21And then around plastic, circular economy, there is momentum there. there is a whole bunch of work happening within government within DEFRA about how to establish that circular economy and like Chad was saying extended producer responsibility legislation coming in also the deposit return scheme like we I'm 51 right when I was a kid if you bought a glass bottle in a shop you could give it back they give you 10 pence back right that's the sort of thing that we now need to make those producers those materials responsible for them after their life. So there are big shifts happening, but we want to see systemic shifts happening.
48:57We want to see real transformation of these systems so that they're no longer polluting systems, that they prioritize the restoration of the environment and public health. So we're pushing for bigger moves. We are literally pushing for what's the future shape of the water sector in the UK? You know, can it be mutual? Can we all have a democratic stake in it? Can it prioritize the environment first? We want to see long-term investors paying in to restore the environment through cleaning up the water. You know, so we're speaking the language of business. We go into the city of London. I talk to investors all the time.
49:26I talk to the insurance industry. I talk to all of these big guys and say, is there a sideways step you can make which suddenly can make a huge difference? And there is. There's this potential. There's people who get it. They really understand it. The economy, the future of the economy depends on clean water. It depends on beaches that are clean. So this awakening is happening. And so your question originally was, what gives you hope? as Chad said incremental legislative change that can add up to systemic change but for me it's every time I'm out in the community like being amongst this movement when we have a UK wide paddle out and 10 ,000 people go out on their surfboards and we paddle out and we make noise and we are colourful and we are this inclusive community and we're an attractive bunch to be around and we're banging drums and we're making noise and Larry I've been out you know out back with you in the line up loads of times at these paddle outs and it's just great fun and you feel You feel this raw energy and you think, that's where my hope comes from.
50:21Like these people are making a noise and they're doing it and they're giving up their time and they're bringing their kids along and they're inviting their friends. And they're shouting about it. And we put our local reps in front of the media and they are fluid and they are articulate and they can say what they want. And, you know, that's what's making the difference. And that's where the hope comes from. Yeah. Well, listen, I know you are both very, very busy gentlemen of the sea. and you've got more important work to be getting on with than rambling on with me, perhaps. But listen, it's a pleasure for Finisterre to support however best we can, the campaigns and the work you do, share the messages, raise awareness, show up at beach cleans, paddle outs, whatever that might look like.
51:09And it's, yeah, credit to you and your organizations for mobilizing us, everyday folk, and engaging with us and taking our message to the halls and the places that matter. So, yeah, I think we can kind of round things off there. Actually, one final thing would be to say, if you did have a message for somebody in the audience or a budding ocean activist and advocate, yeah, what would it be? Well, first of all, I just, you know, thanks to Finisterre for being a brand that lives up to its values and supports the good work in the UK and in the United States, We're excited to have Finisterre gaining momentum over on this side of the pond and, you know, supporting the global wave conferences for years and years and years.
51:56So we're appreciative of all that you do. And, you know, as Giles said, you know, and one of our famous sort of political activists said, we're making good trouble, meaning it's fun. Yeah, it is fun. Great people. And so I encourage just people to get involved in the movement to protect our oceans, waves and beaches, because it's a good time and it's meaningful and good chance you'll make friends for life. Yeah, I couldn't agree more with that. And I'd also like to echo that, you know, business can be a force for good. And Finisterre is putting a good message out there and it's putting its money and its practice where its mouth is.
52:35And it's doing the right thing by our futures for all of us. And standing by and developing this narrative for the ocean and with us is meaningful. It allows us to have a more credible and authentic voice too. There's good businesses out there doing that. So thanks for this there. And then I totally agree with Chad. Yet again, you know, if you're out there and you're listening to this podcast and you're thinking, what can I do? Well, just join us. You know, we are so open and we want to include you in our community. You will have fun and we'll help you express your agency around this. we'll find good, practical, fun things to be doing as a community together, whether it's beach cleans, whether it's campaigning, whether it's like we'll tool you up to write to your MP or your senator or your governor or whatever it happens to be.
53:17But, yeah, most of the time we have fun doing this. And that's the point. What else is the point if we're not enjoying it and protecting this ocean? Can't agree more. Well, there you go. Well, listen, I'm probably going to find some time to get the three of us in the soup at some point. And there you go. That's where you really become friends. guys pleasure to have you both on thank you for your time and um yeah let's make good trouble yeah exactly thank you yeah thanks guys take care well hopefully you enjoyed that one that was giles bristow and chad nelson two leaders helping to stand up for the health of our ocean drive policy change putting pressure on government and empowering an army of ocean activists to join the cause.
54:04We're grateful to Chad for joining us from across the pond and of course Giles for making the long journey across the Wilkitty car park. Conservation can be a hard-hitting conversation in current times and one of the strengths of both SAS and Surfrider is their ability to highlight the hope and the possible solutions offered up by a healthy ocean. Together we believe we can still turn the tide. If you want to learn more about SAS or Surfrider, whether to donate or get yourself out there and be more directly involved, check out the link in our show notes. And if this is a conversation that resonated with you, if it moved you, made you hopeful, angry or sad, please share it because we need everyone to join in this fight.
54:46Thanks to Chad and Giles again and their respective organisations. Thanks to Gareth and the team over at Chatterbox Audio for stitching the show together. Sound design by CJ Mirror. If you are listening via the usual podcast platforms, subscribe to be the first to know about future episodes until then don't discount our oceans
From the publisher
This special edition Hell or High Water was created to highlight the work of our Blue Friday partners, Surfers Against Sewage and Surf Rider Foundation, on the fifth echo of our Black Friday initiative.
Join guests Giles Bristow and Chad Nelson, the point-men of Surfers Against Sewage and Surf Rider Foundation, as they discuss a myriad climate initiatives to deliver a healthy ocean, how to effectively mobilize people and if we’ve pasted the point at which our sea is beyond salvation.




