Podcast · 368 episodes
How I Built This with Guy Raz, page 2
by Guy Raz | Wondery · English
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.
All episodes, page 2
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle BreakthroughHow Krishna Kalyanann built Catalina Crunch, a high-protein, low-carb breakfast cereal/snack brand, from keto-driven home experiments to a scaled CPG business.6 Jul 2026 · 1 h 4 min · 31 chapters
Advice Line with Ronnen Harary of Spin Master/PAW PatrolRonnen Harari (Spin Master co-founder) gives advice to founders on scaling and staying resilient: (1) adapting to gold-price surges in fine jewelry, (2) choosing growth channels for a family…2 Jul 2026 · 43 min · 22 chapters
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics GiantHow e.l.f. Cosmetics founder Joey Shamah built a $1 beauty brand into a publicly traded, billion-dollar company by targeting dollar-store economics, leveraging media PR, and scaling operations after…29 Jun 2026 · 1 h 15 min · 31 chapters
Advice Line with Susan Griffin-Black of EO ProductsEO Products founder Susan Griffin Black updates listeners on EO’s post-2019 growth challenges (COVID hand-sanitizer surge, then ~50% sales drop; $30k pre-COVID packaging vs $2M exposure; inventory…25 Jun 2026 · 44 min · 19 chapters
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut InstinctStephen Starr’s path from comedy/music promoter to building STARR Restaurants—how he used “gut instinct” and obsessing over the full guest experience (lighting, temperature, music, greeting) rather…22 Jun 2026 · 1 h 14 min · 28 chapters
Advice Line with Shazi Visram of Happy Family OrganicsShazi Visram (Happy Family Organics; Healthy Baby) advises founders on scaling CPG/consumer brands, choosing growth channels, leveraging science/education, and deciding between private label vs…18 Jun 2026 · 45 min · 24 chapters
Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal EmpireMaxine Clark’s unconventional pivot from running Payless Shoes to founding Build-A-Bear Workshop after a beanie-baby disappointment and a desire to recreate a “Disney-esque” mall experience where…15 Jun 2026 · 1 h 4 min · 24 chapters
Advice Line with Christina Tosi of Milk BarThe episode is an advice round with Milk Bar founder Christina Tosi, plus business guidance for founders on growth, fundraising, positioning, and building repeat customers.11 Jun 2026 · 45 min · 17 chapters
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)Tobias Lütke recounts how he and Scott Lake pivoted from a snowboard e-commerce startup (Snow Devil) into Shopify, building year-round e-commerce infrastructure and navigating early funding,…8 Jun 2026 · 59 min · 29 chapters
Advice Line with Tim Ferriss (August 2025)Tim Ferriss discusses building businesses by exploring “off-menu” projects, identity diversification, and reducing digital malaise via analog social time; then he gives advice to three founders on…4 Jun 2026 · 47 min · 22 chapters
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.Brian Smith’s path from an Australian accountant importing sheepskin “Uggs” to building a U.S.1 Jun 2026 · 1 h 28 min · 40 chapters
Advice Line with Jeffrey Hollender of Seventh GenerationAdvice on building purpose-driven, sustainable businesses and growing through messaging, social media, sampling, and evidence-based positioning.28 May 2026 · 46 min · 25 chapters
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.Justin Gold’s path from experimenting with peanut butter in a Boulder apartment to building Justin’s Nut Butter into a nationally distributed brand, including how he solved product shelf-life,…25 May 2026 · 1 h 27 min · 47 chapters
Advice Line with Sarah LaFleur of M.M. LaFleurAdvice for founders on managing self-doubt, justifying premium pricing for functional products, and shifting consumer behavior toward refills/reuse; includes Sarah LaFleur’s MM LaFleur update after…21 May 2026 · 48 min · 13 chapters
NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest companyNVIDIA’s rise from near-collapse to dominating AI computing, centered on Jensen Huang’s long bet that GPUs plus CUDA would become general-purpose supercomputers.18 May 2026 · 1 h 7 min · 27 chapters
Advice Line: New Offerings, Bigger MarketsA mashup of three Advice Line calls about introducing a novel product/service to bigger markets: (1) scaling a pottery brand beyond local studios, (2) whether to expand a niche hardware product from…14 May 2026 · 42 min · 16 chapters
Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture GiantJohn Gabbert’s path from running his family’s furniture store (Gabbert’s) to founding Room & Board, inspired by IKEA, including a broken stock-sale deal, a decade-long family estrangement, and the…11 May 2026 · 1 h 2 min · 30 chapters
Advice Line with Jonah Peretti of BuzzfeedAdvice Line episode featuring BuzzFeed founder/CEO Jonah Peretti discussing BuzzFeed’s current challenges and reinvention, then giving business advice to multiple callers: MotionFlix (outdoor movie…7 May 2026 · 43 min · 21 chapters
Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own CompanyGregg Renfrew’s entrepreneurial journey—scaling Beauty Counter to about $1B valuation, being pushed out after Carlyle bought a majority stake, buying it back, and rebranding; plus her earlier…4 May 2026 · 1 h 13 min · 34 chapters
Advice Line with David Neeleman of JetBlueAdvice Line episode with David Neeleman on building and scaling businesses, plus airline strategy and resilience amid fuel-price shocks.30 Apr 2026 · 44 min · 17 chapters
Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.How Shep and Ian Murray turned a shrinking late-1990s necktie market into Vineyard Vines, a New England beach-lifestyle brand rooted in Martha’s Vineyard prints and culture.27 Apr 2026 · 1 h 8 min · 23 chapters
Advice Line with Eric Ryan of Method returnsAdvice Line episode where serial entrepreneur/investor Eric Ryan updates his venture investing work and gives go-to-market advice to three founders: a fragrance/allergen-free skincare brand, a…23 Apr 2026 · 40 min · 19 chapters
KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack barDaniel Lubetzky’s shift from PeaceWorks (Israeli-Arab joint ventures to promote peace through gourmet foods) to founding Kind Snacks, and how Kind grew into a $5B brand (later acquired by Mars).20 Apr 2026 · 1 h 6 min · 34 chapters
Advice Line with Chieh Huang of BoxedAdvice for founders on scaling and distribution, plus two business-building calls: (1) how to grow a small skincare brand without losing its “soul,” (2) whether to expand into retailer marketplaces,…16 Apr 2026 · 51 min · 18 chapters