How To Start Up by FF&M cover art
Podcast · 44 episodes

How To Start Up by FF&M

by Juliet Fallowfield · English

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us! Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship. How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence. Subscribe to build your startup knowledge & receive invitations to exclusive events. Follow us on Instagram: @fallowfieldmason Guest submissions are welcomed via www.fallowfieldmason.com

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How to build a 40,000-strong paid community from scratch with Jo Hutton, Yoga For Tired PeopleJo Hutton’s pivot from yoga studio burnout to building a 40,000+ paid community via Substack, using long-form newsletters as a “growth engine,” plus practical claims about growth/retention, community…22 Sep 2026 · 45 min · 23 chapters
How to turn a viral moment into a global brand with Vivien Wong, Little MoonsHow Little Moons co-founder Vivien Wong turned a January 2021 TikTok “mochi ice cream” viral moment into long-term global brand growth—without mistaking virality for business success.8 Sep 2026 · 30 min · 15 chapters
How to never make a bad hire again with Joe Woodward, VizzyHow Bizzy (Viszy) rethinks hiring by replacing CVs with “busy” profiles to better predict performance, especially for early-career candidates; how to avoid bad hires and what signals matter.25 Aug 2026 · 35 min · 17 chapters
How to get Steven Bartlett to invest with Bethan Higson, Mother RootBethan Higson, founder of Mother Root (fiery non-alcoholic aperitifs with ginger and apple cider vinegar), discusses why she built the brand, her Dragon’s Den pitch, how she chose between multiple…11 Aug 2026 · 35 min · 19 chapters
How to build a brand through PR & VIP, with Kate Halfpenny, Halfpenny LondonHow Halfpenny London built a bridal brand through PR, VIP/celebrity relationships, and word-of-mouth rather than paid advertising; how to choose brand-fit celebrities/influencers; and how to sustain…28 Jul 2026 · 32 min · 15 chapters
How a career built on calm couldn't fix her own insomnia with Hayley Dawes, Dreem DistilleryHayley Dawes explains how chronic insomnia led her to build Dream Distillery, a science-led sleep wellness brand using broad-spectrum CBD and plant actives.14 Jul 2026 · 32 min · 19 chapters
How (& why) to build a second business with Laura Butler-Madden, GROVE EnglandLaura Butler-Madden explains how and why she pivoted from interior/property renovation into launching Grove England, a natural luxury fragrance brand, and shares practical lessons for starting a…30 Jun 2026 · 36 min · 17 chapters
How to turn waste > revenue & family founder farming, Le Prunier's Jacqueline TaylorLe Prunier founder Jacqueline Taylor explains how plum pits (farm waste) became a vertically integrated, organic luxury skincare/ingredient brand, and how she and her two sisters co-founded and…16 Jun 2026 · 28 min · 12 chapters
How to pivot in your mid-life, Jo Glynn-Smith, The Ascent AssociatesMidlife career pivot from corporate work to entrepreneurship, focusing on readiness, financial runway, self-awareness, transferable skills, identity loss, and rebuilding self-confidence.2 Jun 2026 · 40 min · 16 chapters
How to think like a CFO when you're a founder with Thea Brook, CALMMHow founders should “think like a CFO” to scale without burnout—using senior-level, data-driven decision making, capacity management, and internal “cog” optimization instead of copying playbooks.19 May 2026 · 47 min · 21 chapters
How to overcome founder loneliness, with Emmie Faust, founder of Female Founders RiseFounder loneliness and how to overcome it, with a focus on female entrepreneurship.5 May 2026 · 29 min · 16 chapters
How to grow a brand with intent, Izipizi: Charles BrunHow to grow and sustain a brand with intent, using Easy Peasy (Izipizi) as the case study—purpose, selective distribution, B Corp, and long-term rituals.21 Apr 2026 · 38 min · 16 chapters
How to: build a truly consumer-led business, Nick Croft-Simon, White RabbitHow to build a truly consumer-led business, using White Rabbit’s gluten-free pizza journey as the case study.7 Apr 2026 · 29 min · 11 chapters
How to scale early by saying no: Dan Cray, PHIZZDan Cray (Fizz) explains how to scale early while staying focused on the “hydration first” North Star, including when to say no to tempting product lines and international expansion.24 Mar 2026 · 30 min · 15 chapters
How to make podcasting work for your business with Samantha CusickIn this episode, Juliet Fallowfield discusses the transformative power of podcasting for entrepreneurs with Samantha Cusick, an award-winning hairdresser and podcast host.10 Mar 2026 · 47 min · 27 chapters
How to start, scale & stay married Marie du Petit Thouars & Matt Berkson, Maison Louis MarieMarie du Petit Thouars and Matt Berkson, founders of Maison Louis Marie24 Feb 2026 · 33 min · 13 chapters
How to use social media to grow your business, Sophie Paterson InteriorsIn this episode, Juliet Fallowfield interviews Sophie Paterson, the founder of the internationally recognized design studio Sophie Paterson Interiors.10 Feb 2026 · 39 min · 27 chapters
How to start a business & stay healthy, Rhian Stephenson, ArtahIn this episode of *How To Start Up*, host Juliet Fallowfield interviews Rhian Stephenson, a nutritionist, naturopath, and founder of ARTAH, a practitioner-led supplement brand.27 Jan 2026 · 39 min · 19 chapters
How To Start With No Experience, Andy Varley, Insanity GroupAndy Varley, Founder of Insanity Group13 Jan 2026 · 37 min · 18 chapters
12 How to be more productive & less stressed, Emily AustenHelping startup founders with practical advice on decision-making in business.5 Jan 2026 · 42 min · 14 chapters
11 How to harness your cycle, Le'Nise BrothersNutritionist and yoga teacher specializing in women's health, hormones, and the menstrual cycle.4 Jan 2026 · 26 min · 12 chapters
10 How to love your business finances, Rachel Harris, Accountant SheHow to Love Your Business Finances, Rachel Harris, Accountant She3 Jan 2026 · 40 min · 16 chapters
9 How to build emotionally intelligent teams, Daisy BirdIn this episode of "How To Start Up," host Juliet Fallowfield interviews Daisy Bird, founder of BIRD PR.2 Jan 2026 · 41 min · 17 chapters
8 How to build personal brand, Eshita Kabra-Davies, By RotationEshita Kabra-Davies shares insights on balancing the development of a personal brand with running a successful business.1 Jan 2026 · 28 min · 11 chapters