Bryce Adams: How I make $13M/year on OnlyFans | Trending Now

24 Apr 2026 · 8 min · 5 chapters

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In short

Bryce Adams (OnlyFans top creator) explains how she and partner Brian run an OnlyFans business doing about $13–14M/year, including revenue split, money management, content strategy, custom streaming tools, and ad/traffic tactics.

Guests

Bryce Adams, an OnlyFans creator with ~1.8M active followers; Brian partners with her (co-runner; referenced as having a “$550k/month = freedom” note).

Key claims

50/50 revenue split; she logs in daily to review sales and request payouts; profits are reinvested into ads and team rather than stocks/retirement; success comes from building a large video catalog (about 550 videos) and using data/CRM to optimize fan experience.

Notable examples

custom software aggregating comments/tips across three live pages; paying other creators for “on-platform advertising” (about $700k in ads outstanding; expects ~15–20% not fulfilled); shifting from heavy porn production to more safe-for-work social content (YouTube Shorts/IG/TikTok) to drive new subscribers.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Bryce Adams' Revenue Journey

0:18 to 2:22

Bryce details his impressive earnings, management strategies, and investment choices.

“I think we're on track for like 13, 14 million in sales.”

Building a Content Catalog

2:22 to 3:02

Bryce explains the importance of creating a substantial video inventory.

“It was like a lot of building up the things that we have really dialed in now of like, okay, well, when do I do the custom videos?”

Developing Custom Software and CRM

3:02 to 4:23

Bryce discusses the creation of software and CRM tools to enhance user engagement.

“And everything else is kind of the safe for work type content.”

Advertising Strategies and Collaborations

4:23 to 6:15

Bryce shares insights on his advertising budget and collaborations with other creators.

Content Creation & Social Media Focus

6:15 to 7:16

Bryce talks about his daily schedule and the shift towards safe-for-work content and social media.

“We do production probably five days a week.”
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Transcript

Automatic transcript. May contain errors.

0:01Hey everybody, it's Graham and it's Friday, which means today we get to bring you another trending clip. What you're about to listen to is trending this week on our Facebook page. Hope you enjoy it.

0:18Most money you've ever made in a year? Probably this year. I think we're on track for like 13, 14 million in sales. and off that you guys would net what eight something like that and how does the split work with you and Brian partners okay yeah 50 50 50 yeah how do you manage the money I manage it I have an accountant and they do our payroll but like I'm kind of like the front end of like making sure all of that is you know how it is part of like my morning routine like I'll log in only fans I'll look at our sales I'll do the I'll request payouts from them and just from there it's just like okay cool dump that in the savings pay off the credit card oh we booked a trip cool all right like do you invest it we invest back in the company okay so it goes into ads or it goes in the team people were like why don't you have like a Roth IRA or why don't you have you know all this in stocks and it's like because every single time that we've ever put money back into ourselves we've been able to make like way more back from it so your vision for the channel was was what then as you were kind of figuring it out and what about today I think vision we were just kind of like how big can we make this you know how far can this go um Brian can probably tell you he had a saved note and it said like hey if we do 550 ,000 dollars a month like that's enough for like complete freedom for us like imagine if we could get there and then when we did by the end of the year and it was like oh well now what it was so rewarding for us figuring things out that we're motivated to do more you're just very self self-motivating to us of like we're still not the best at this I think we can be better we can be the best at this particular thing I'm the most followed creator on the platform so I have like 1.8 million active people just on OnlyFans which that number on any kind of platform is an astounding number but to have that many on this platform is a lot.

2:16And it's just like, I never expected to have that kind of audience for that kind of reach. So the grind though entailed what from a time investment perspective? 80, 90, 100 hour weeks, we didn't care. It was like a lot of building up the things that we have really dialed in now of like, okay, well, when do I do the custom videos? What's my time block for responding to the messages? What's my live show thing gonna be? Building up our video inventory was like our big thing. I have like 550 different videos. So kind of like once you have that, anybody who's new, all of that is new to them. So it's nice in that you don't have to keep making a ton of new stuff.

2:56And Brian was telling me yesterday, he's like, Bryce maybe does 32 hours a year now of actual porn. And everything else is kind of the safe for work type content. and you was talking about just how that number's reducing or lessening because you have this catalog now. Exactly. So like front-ended the catalog building for like the first two and a half years and now it's like, cool, we can focus on bringing in more people. So that's now where my time and attention is much more like that kind of production. So live streaming was kind of like the next couple of years. It was like one of our projects too.

3:34We built custom software for that because I have three pages and I would want to go live on all of them at the same time and talk to everybody. So we had software to aggregate all the comments aggregated all the tips we had commands So it was like if a certain thing like hit a goal like confetti would go up and just like cool interactive things Basic things for like twitch streaming, but like only fans didn't have that so we made all of that And how did you do that? We had at one point thing we had like five developers on staff, but we did that we started building like a CRM Internally just for us on our page so we could have real-time data So we have we have data log I have every single piece of data you can only imagine.

4:10Like? Chat history, sales history, you know, we track all of our fans, where they come in from, like what platform, what advertiser, what they do. So what their spend arc is, what their lifetime value is. So then they move to pages, which one do they move from? How? Why? Okay. Like every little detail that you could possibly think of about the customer's experience, we would test and get the data and then ask for feedback from the fans, which I think is why we ended up doing so well is we cared enough to make the experience the best possible experience for the fans and make it the safest environment for them and then I'm being myself on top of it all so then they're like okay she's real she's delivering on the promises that she's made and the content's really good like of course I'm gonna stay you guys have a pretty substantial advertising budget right yeah like what do you think you spend in a year on advertising uh million million and a half something like that um i have a lot of stuff in the bank if you will um so the on-platform advertising i do with all the other creators i probably have like 700 grand in in ads that i have paid for that i'm waiting to be fulfilled so that's like i paid you know all these different creators and they send fans to us but okay explain how that works so other girls have socials so like they may have 10 000 fans on their page and they want to make a little extra money so because fans come and go they'll make it's you know there's there's a time for them and some of them just fall off and aren't as interested so then the girls are like well if they're not going to you know stick around for me maybe i can at least give them somebody else and make a little money from it cool most people do that they'll like pay two or three girls i have like 350 active right now max maxed out like 650 like actively like pushing things to us so i it's a very unique market in that we pay in full there's no guarantee that they're going to fulfill it and uh usually it's in a non-refundable format so you're like all right please uh please do it you wouldn't have hundreds of thousands of dollars just outstanding there right now if you weren't confident it would get fulfilled i would i would venture probably 15 of it i'll never see maybe 20 what's a typical weekly schedule entail for you today?

6:24So work out every day. We do production probably five days a week. Usually short form content, you know, YouTube shorts, real stuff like that. That's primarily where a lot of our content is. The safe for work content. All safe for work. Yeah. So why is that kind of the majority of the content creation now? Going back to the on platform advertising with all the girls, I kind of reached a cap of that market. Like we had maximized reaching out to everybody we could possibly reach. And we're like, well, we still want to get more people. And going back to like, well, what can we do to have fun, build some more skills, and what are we bad at?

6:58And it's like, well, we don't know socials. And everybody on this platform has socials. Let's try that. So now that's become like my primary focus of like, how can I get better at content, make cool things that are engaging that, you know, people like and watch. And it's fun. It's like I get to hang out with my friends and goof off in the gym. And we get paid to just say whatever and do whatever. And it's just driving a whole other set of different traffic to our OnlyFans page. Now, that isn't currently the only product I have for sale. I don't have a, quote, safe for work product. It's not like I sell a gym line of clothing or a protein powder or a shirt line or anything.

7:35I just don't have any of that. So it's like if people want to support me and they like me or they want to get to know me more, because I think the socials content is like they see a glimpse of me or my friend group, and it's like they want to see more of it. and The OnlyFans is kind of the way to kind of peeking behind the curtain so we'll post BTS stuff on there and just everything that you can probably imagine is on there As always, thanks for listening To see more trending clips from my team go to youtube.com slash Graham Benzinger

From the publisher

 Bryce Adams discusses how her background in data and business fueled her rise to becoming one of the most-followed creators on OnlyFans. She also touches on the behind the scenes, sharing how she manages the production and day-to-day operations of her brand. Adams discusses the huge amount of money her channel brings in each year - and why she’s always looking to reinvest in the company.


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