In short
In Depth With Graham Bensinger: Rob Dyrdek Episode Summary
Episode Overview Podcast Title: In Depth With Graham Bensinger Episode Title: Rob Dyrdek: New MTV Deal | Trending Now Release Date: [Insert Release Date] Episode Description: Rob Dyrdek discusses his recent 140-episode deal with MTV, reflecting on his feelings about aging in the industry and the dynamics of his long-standing relationship with the network.
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Key Highlights
Rob Dyrdek's Relationship with MTV
- Age Concerns: Dyrdek expresses feeling "too old for MTV," questioning his role in a network primarily aimed at younger audiences.
- Fantasy Factory Closure: Initially, Dyrdek confirmed that the latest season of *Fantasy Factory* would be its last, marking a significant moment in his career.
The 140-Episode Deal
- Negotiation Background:
- MTV approached Dyrdek for another season of *Fantasy Factory* after his record-breaking stunts and successful run.
- Dyrdek initially declined but stated he would reconsider if the deal was financially substantial.
- Negotiation Process:
- Dyrdek negotiated directly with MTV executives without intermediaries, which he found to be a smooth and efficient process.
- He emphasized the importance of the revenue generated by his shows, particularly *Ridiculousness*, which continuously performs well in ratings.
Financial Implications
- Significant Deal: Dyrdek describes the new contract as the "most significant financial deal" of his career.
- Revenue Generator: He notes that *Ridiculousness* attracts viewers around the clock, demonstrating its value to MTV.
Future Aspirations
- Business Ventures: Dyrdek expresses a desire to transition towards business rather than primarily being in front of the camera.
- Continued Presence on TV: Despite his goals of evolving into a businessman, he acknowledges that he will remain active on television for the foreseeable future.
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Key Concepts
- Negotiation Strategy: Dyrdek's unique approach to negotiating directly with decision-makers rather than through agents exemplifies a more personal and effective strategy in deal-making.
- Value of Content: The discussion underscores the importance of content that drives continuous revenue and viewership for networks like MTV.
- Career Evolution: Dyrdek’s aspirations reflect a common theme in entertainment – the transition from performer to entrepreneur, balancing both roles.
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Conclusion This episode of *In Depth With Graham Bensinger* provides a compelling look at Rob Dyrdek's career decisions and his relationship with MTV. His reflections on aging in the industry, combined with strategic negotiations leading to a major new deal, highlight the complexities of sustaining relevance and profitability in the entertainment landscape.
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Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Hey everybody, it's Graham and it's Friday, which means today we get to bring you another trending clip. What you're about to listen to is trending this week on our Facebook page. Hope you enjoy. This week, Rob Dyrdek.
0:19You recently said you feel like you're getting too old for MTV, yet you just signed a massive 140 episode deal. Yeah. So what happened there? You know, I think the reality of it is, you know, for sure this was the last season of Fantasy Factory, right? Shot the whole thing, broke the world record, you know, jumping the car backwards, 90 feet, like, ooh, did it. Like, did a whole, like, show, did like a singing speech to say goodbye, hour-long special. And then they're like, hey, like, will you do it again? Will you do one more? And I'm like, you know, no, right? Because it comes out and then, like, ridiculousness and fantasy factory together just had done so well.
1:06And, you know, for MTV in general, it wasn't on purpose, but I was kind of threatening them. Not threatening them, but basically saying, like, I don't want to be on MTV when I'm 40. I don't want to be Kurt Loder. And, you know, and as we were talking, right, when they wanted me to do their, like, you know, do fantasy factory again. And I said, man, like, honestly, it's going to have to be so much money that I'd be stupid not to do it. And then a couple weeks later, they're like, how about this? I'm like, okay, when do we start? And, and, but ultimately I said, look, let's do one big deal. Because the big, big scary threat for them.
1:49Hit me on. Oh! Got it. Ridiculousness. The new season premieres Thursday, July 10th at 10 on MTV. And so the scary part for them is if I walked away from that because of what sort of a monster that is from the amount of revenue it generates because it rates 24 hours a day. Don't matter if you play it at 9 a.m. or play it at 10 at night, it's rating. And so I said, I'll do one big deal if we open up everything. And this is sort of like the, this is Rob's run into 42 to do the rest of all the stuff. And they were like, absolutely, let's go. And it was, you know, it's obviously the most significant financial deal I've ever done in my entire life.
2:43and they, it was painless and cool. You know, like, I negotiated it one-on-one with the top people and without dealing with lawyers or, you know, agents or anybody. You know, that's the relationship that I've built with them over the years, that it's ultimately anything and everything that I want to do at the network or potentially in the future. You know, I talk to the people that make the decision all the way down to how much I could bully them for money, you know, So as much as I would like to evolve into just being a pure businessman, which I enjoy so much more, I'm going to be on TV for a while here.
3:27One quick thing before you leave. Please consider giving the podcast a rating and review. Those go a really long way in helping us reach new listeners.
From the publisher
Despite Rob Dyrdek’s claim that he’s too old for MTV, he reveals why he recently signed a 140-episode deal.
