In short
Steve Aoki discusses growing up experiencing racism in Newport Beach, how music helped him reclaim pride, and how his father’s death pushed him toward cancer prevention, brain science, and longevity research. He also covers his DJ/career origins, COVID-era hobbies (card collecting), and philanthropic work via the Aoki Foundation and interest in brain freezing (Alcor).
Guest backgrounds
The episode is with Steve Aoki, son of Rocky Aoki (founder of Benihana). He’s a music DJ/producer and investor who has also built a foundation funding brain-related research and alternative approaches. No other guests are identified in the transcript.
Key claims
Diversity education matters in majority-white environments to prevent underrepresented kids from feeling “other.” Music was his path to self-acceptance. His father’s death led him to prevention-focused anti-cancer philosophy and later to brain-technology funding. He argues COVID outcomes improved with vaccination and urges following statistics. He believes deep-freezing could preserve brains for future revival and that longevity breakthroughs may arrive in his lifetime.
Notable examples
Being mocked for Japanese food (“eating worms”), racial epithets during a playground incident that led to a fight and suspension, finding belonging through punk/skate scenes, first DJing at UC Santa Barbara’s K-Juice, naming himself “DJ Kid Millionaire” from Andre 3000’s lyric, and spending $420,000 on a raw Japanese Pokemon card later graded PSA 9.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOAoki's Emotional Reflections
0:25 to 1:01
Steve Aoki reflects on his career and personal journey.
“You know back to school is coming in fast.”
Aoki's Emotional Reflections
1:22 to 2:08
Steve Aoki reflects on his career and personal journey.
“We then sat down at his Las Vegas home where he got emotional, reflecting on his career.”
Facing Racism in Childhood
2:08 to 4:02
Aoki discusses his experiences with racism growing up in Newport Beach.
“And that sounds kind of scary and crazy when you say that.”
Struggles with Identity
4:02 to 6:18
Aoki shares his struggles with cultural identity and belonging.
“And if they don't get checked or they don't have education on what the underrepresented are experiencing, they might not even realize what kind of effect it has on other people.”
Finding Community Through Music
6:18 to 9:08
Aoki explains how music became his outlet for self-expression and acceptance.
“Like, I was just, I couldn't be a part of their thing.”
Creative Attempts at Romance
9:08 to 14:00
Aoki recounts humorous attempts to impress girls during his youth.
“And that's what I consider myself at that point.”
Early DJ Memories and K-Juice
14:00 to 16:26
Discover the early DJ experiences and memories of Steve Aoki at K-Juice.
“And I just started banging on the drums until the lights on the house went on so that she could see me playing drums.”
Early DJ Memories and K-Juice
16:32 to 17:09
Discover the early DJ experiences and memories of Steve Aoki at K-Juice.
“You know back to school is coming in fast.”
Becoming DJ Kid Millionaire
17:09 to 21:50
Steve Aoki shares the story of how he became DJ Kid Millionaire and the challenges faced.
“So your best buddy Dan told me you almost started DJing out of necessity initially because you just needed money.”
Journey into Health and Mindfulness
21:50 to 28:00
Exploration of Steve Aoki's journey into health, nutrition, and mindfulness after a personal loss.
“So anyways, I used that name for that gig.”
Show all 42 chapters
Exploring the Future of Technology
28:00 to 31:28
Discussing the exponential growth of technology and its implications.
“That's when like people take the imagination and go, what can we reverse engineer back to things that can happen now or in our lifetime?”
The Aoki Foundation's Mission
31:28 to 37:20
Steve Aoki shares the goals of his foundation in advancing brain technology.
“And it's natural to die around this age.”
Living Longer: The Future of Human Lifespan
37:20 to 40:08
Discussing the potential for extended human lifespan through technology.
“same thought process that are doing real work, that are going down that path, that are finding, finding ways to like, you know, one, first of all, we got to, we got to find cures for all degenerative brain disease.”
Navigating the Pandemic and Its Impact
40:08 to 42:00
Steve Aoki recounts his experience during the COVID-19 pandemic and its effects on his career.
“We'll know if scientists will get involved.”
Navigating Life During the Pandemic
42:00 to 45:28
Steve Aoki discusses how he adapted to life and hobbies during the pandemic.
“Like I luckily built my dream home that was like meant for a pandemic.”
Investing in Card Collecting
45:28 to 48:02
Aoki shares his journey of investing in sports and Pokémon cards during COVID.
“You know, I was like, the Mickey Mantle one.”
Returning to Touring: The Balancing Act
48:02 to 50:08
Aoki reflects on the challenges of returning to live shows during the pandemic.
“You know, you can't, as long as they're not altered or doctored, they're real numbers.”
The Isolation of a Performer
50:08 to 54:22
Aoki opens up about the loneliness and pressures of being a touring artist.
“Describe the feeling of just, as you put it, being tired, lonely, and slapped around by the road.”
Desires for Family and Future
54:22 to 56:00
Aoki discusses his hopes for having a family amidst his busy career.
“You said on the topic in your book, and you were like raw and seemed to be brutally honest in it.”
The High of Performing Live
56:00 to 1:00:09
Steve Aoki shares the exhilarating feeling he gets from performing live and connecting with the audience.
“So if I ever have a kid in the future, like, it will do what, I'll do what I'm supposed to do.”
Reflections on Life and Sacrifice
1:00:20 to 1:05:20
Aoki reflects on the sacrifices he's made for his career and the fleeting nature of life.
“When you were up there in Newport Beach recently, do you start thinking of?”
Redefining Success
1:05:20 to 1:10:00
Aoki discusses his perspective on success, emphasizing internal fulfillment over external validation.
“And I drank every show for a period of time.”
Financial Struggles in the Music Industry
1:10:00 to 1:11:40
Steve Aoki shares his early financial challenges while building his label.
“that would come in, it would literally get spent.”
Self-Reflection on Skills and Teamwork
1:11:40 to 1:13:20
Aoki reflects on his skills and the importance of a supportive team.
“Your friend Dan, who was actually your first artist you signed at Dimock said you're the most incredible salesman he's ever met.”
Influence of Michael Jackson
1:13:20 to 1:15:00
Aoki discusses how Michael Jackson inspired him as a performer.
“across the board like you know from touring from my my life here in my house uh from the music side from all my investment sides, all the different businesses I have, the fashion label.”
The Process of Remixing Classics
1:15:00 to 1:16:40
Aoki describes his experience remixing a Jackson 5 track and the lessons learned.
“Yes, of course, I would love to go to the moon.”
Overcoming Pressure in Music Production
1:16:40 to 1:18:20
Aoki shares insights on managing pressure while producing music.
“And I brought that in my studio, which was in my, a small room in my house at the time, on Wonderland, Laurel Canyon.”
Experiencing Tomorrowland
1:18:20 to 1:20:00
Aoki recounts his nerve-wracking debut at Tomorrowland.
“Hearing him breathing in the microphone, him talking to the engineer, the drumstick clicks, like all these sounds.”
Friendship with DJ AM
1:20:00 to 1:21:40
Aoki reflects on his friendship with DJ AM and his influence.
“because you have a potential to really break.”
The Evolution of Banana Split Parties
1:21:40 to 1:24:00
Aoki discusses the growth and impact of the Banana Split parties.
“So DJs, what we do is we want, we're like constantly listening.”
The Impact of a Mentor
1:24:00 to 1:25:28
Learn how a close friendship with a legendary DJ shaped personal growth.
“Like Paris Hilton was always going there, Lindsay Lohan.”
Reflections on Drinking and Performance
1:25:28 to 1:27:25
Discover how the death of a friend led to a reevaluation of drinking habits.
“Well, for sure it grounded me, you know, like seeing that.”
Family History and Influences
1:27:25 to 1:29:04
Explore the unique backgrounds of a family filled with performers and entrepreneurs.
“And now I've brought it back because, you know, I like to enjoy the time with my friends.”
The Thrill-Seeking Lifestyle
1:29:04 to 1:31:58
Analyze how a father's adventurous spirit influenced his son's approach to life.
“dancer, Tokyo Stage Productions, he owned a jazz club.”
Understanding Parental Expectations
1:31:58 to 1:35:09
Reflect on the balance between parental expectations and pursuing one's passion.
“I couldn't believe in the doc there's a video clip of him saying his priorities were business, health, and family.”
A Final Connection
1:35:09 to 1:38:07
Experience the emotional depth of a life-changing moment between father and son.
“How cool was telling him you were playing in Coachella in 2007?”
Emotional Moments with Dad
1:38:07 to 1:39:15
Steve reflects on a heartfelt moment with his father, discussing survival and emotional connections.
“That moment, I just, all of it came out, and, you know, he was just telling me he's going to make it through.”
Emotional Moments with Dad
1:39:23 to 1:39:54
Steve reflects on a heartfelt moment with his father, discussing survival and emotional connections.
“You know back to school is coming in fast.”
Sister's Success and Family Bonds
1:39:54 to 1:41:43
Steve shares stories about his sister's early success and their father's pride.
“It was more like beautiful to see that moment.”
Overcoming Debt as a DJ
1:41:43 to 1:44:54
Steve discusses his struggles with debt and the strategies he used to overcome financial challenges.
“First on the money front, because you brought up the period of your life where you were really in debt.”
Investment Strategies and Risks
1:44:54 to 1:47:41
Steve talks about his investment philosophy, including successes and failures in the market.
“I dump it all on the table and I buy a Prius.”
The Role of His Mother
1:47:41 to 1:51:00
Aoki expresses deep gratitude for his mother's unwavering support throughout his life.
“invest in things that I really believe in.”
Transcript
Automatic transcript. May contain errors.0:00Every game day you show up for your team. Now it's your time. We go V! We go V! Ask your prescriber about We Go V. Semaglutide Injection 2.4mg, a GLP-1. Call 1-833-4-WEGOV or visit wegovy.com to view the medication guide and to learn more about We Go V. Why wait? We go V! Hey Chicago, class it up with Crocs. You know back to school is coming in fast. So why wait to find your new fave footwear? Step into a local Crocs store and step into your new look. Try it, style it, make it yours. Because the right pair doesn't just show up, it shows off. First day fits, handled. Walk out ready for whatever's next.
0:56Visit your nearest Crocs store today. This week on the In-Depth Podcast, Steve Aoki. In order to do what I do at the level I'm doing that, you have to train yourself like an athlete. When we caught up with the famed music DJ in summer 2021, we saw firsthand the passion and intensity he brings to each and every one of his signature shows. We then sat down at his Las Vegas home where he got emotional, reflecting on his career. Love what you're doing, where you're at. That moment's gone. And revealed a nerve-wracking moment while going all in on one of his hobbies, card collecting. I spent an enormous amount of money on buying a raw Pokemon card on a Japanese auction that could be a fake card.
1:52And I actually forked over$420 ,000. The son of Rocky Aoki, who founded the famous restaurant chain Benihana, Steve also shared how his father's death sent him on a journey of learning about the human body. The end goal is finding a way to live forever. And that sounds kind of scary and crazy when you say that. But we began with the racism Aoki encountered growing up in Newport Beach, California. So I wanted to start by taking you back to when you were a kid growing up. First, loved your book. And you opened up about a lot of stuff in the book. And I want to read a quote to you because, you know, you were given a real hard time growing up by your peers.
2:40You wrote, you grew up eating this f***ed up food, looking oddly different, always out of place. and you convince yourself the girls in your class won't like you because you have slanted eyes and your hair is not blonde and you start to feel separate, you move around like you are somehow other or less than. Elaborate on that if you don't mind. This is how I felt at that age. So it's different when I say f***ed up, I'm talking about my own food. I was not proud of my culture. I felt like I shouldn't be. And kids said you were eating worms. First of all, you bring a rice ball to school in a class that just doesn't understand what that food looks like.
3:16I'm like, Mom, why do you do that to me? Everyone's like, I can't eat this. I have to eat this in private because I love, I grew up eating this food. And Newport Beach, it's 96 % white. It's very conservative.
3:37And I say it like this. you know, when you look back, it doesn't matter where you look at it. If you go to a place that's 96 % or largely, largely the majority, one thing, then the small minority is going to get some sort of underrepresentation. It's going to be largely, not some sort of, largely underrepresented. And kids growing up in that climate, they just don't have a filter. And if they don't get checked or they don't have education on what the underrepresented are experiencing, they might not even realize what kind of effect it has on other people. And that's the issue is that the peers, the teachers, the parents, they weren't educating the large majority of these kids.
4:31So I just feel like in those kinds of places, When I think about in like a broad strokes, kind of a macro point of view, the education on diversity is so important. You know, it's so important to actually have that more so in places like that. I was talking to your sister, Kana. She recalls when you were on the playground that you were talking to the ants. How did that feeling of like not belonging, you think, come out in you back then? I mean, it's tough when I really go back to me as a little boy. I remember even one of my class, the group I was in, the class I was in, there was only two other guys, and it was all girls.
5:27All I wanted to do is be like the two guys and be friends with them, but they definitely did not want me in there. I wanted to be accepted into their world. I remember following them and doing whatever they did. And they were really into bird watching. And so I got into it. I'm like, they were like looking at birds. And like, I could never hang out with them. But I would like go, oh, that's what they're doing. That's what the guys are doing. I got to do that too. I remember like going backyard and like, well, I'm really into birds. Like, why are you into birds? I get these bird books. I was like drawing them and stuff.
6:02and they still like, I don't know, it's just funny, you know, looking back at what it felt like at that time and just wanting to fit in with these guys and like, you know. What would they do to you in terms of like the cruelness of the kids? They wouldn't like push me around. They just wouldn't let me in. Like, I was just, I couldn't be a part of their thing. And, you know, I don't want to say, like the thing is, I don't want to like put myself in the victim situation you know um well but you also credited if not for that you don't think you would have gone on to have the success that you ended up having right yeah yeah exactly i think like later on in life but that was i was a kid i was like a kid then i mean just like you know going growing through that um there's a lot of other things i had to deal with that um that that you know you just have to just kind of find your own thing to do.
7:03And luckily, I found music. And what happened where you were almost expelled once? I actually befriended this one kid. We were really close, and we hang out all the time. And he, like, befriended another friend, and that guy did not like me at all. I ride my bike over to his house, and he's just, like, I'm like feeling things like being thrown at me behind a bush. And then I hear like the racial epithets, just like everything. I'm like, and I realize it's my friend. I remember like so confused why that was happening. I was crying and I just didn't understand. Like I had, I brought back his glasses.
7:45I was borrowing his glasses. So I go, well, I broke his glasses. I was so angry. I threw it in the trash. And then on the next day I confronted him. I'm like, like why? Like what happened? and then his friend was there, the guy that didn't like me, and then they were just saying all kinds of stuff again, and then we got into a fight, and that was my first fight, physical fight. And there was a playground, and all these people were surrounding us. They're like, fight. They're encouraging the fight, and we got into it, and I beat them up. I felt bad, though. I just was so scared, I just ran and hid in a bush.
8:28It bothers you even now, talking about it. Yeah, I just remember hiding in the bush. I mean, the fights, I don't like them. But at that moment, feeling this kind of betrayal, and all these, you know, why would you say all these negative things? Why would you say all these racial things about me? Like, no, you don't like me because I'm Asian. Like, I don't get it. I didn't understand. You know, and then it makes me feel like that's the culture I live in. It's normal. Like, Asians in that environment, we are like not. We are subpar. And that's what I consider myself at that point. I'm like, I'm not at the same level.
9:15And that's just how it is. It's just sad to see that. I got, like, suspended or whatever from school. and then I came back to school and I saw him, his friend, riding his bike in front of me and this guy like looked at me like a little like, like he could kick my ass too, you know, because he was always talking s*** to me. I think his older brother was like a Nazi skin or something, you know, like they had like a family of racism, you know, and I rode up to him. I'm like, yo, what's up? I don't want to say his name on here, but I was like, yo, what's up? Like, and he just like took off. And I was like, I was like, wow, he didn't say anything bad.
10:02And he took off and he tried to hop the curb. And I don't know if it's karma or something, but his front wheel like came off the spoke. And then he just like rolled over his bike. And I'm like, oh my God, I just couldn't believe that happened right at that moment. Didn't your mom in some of these situations, like what you do, apologize? She's like, doesn't want to rock the boat. She doesn't want to cause a stir. She's just like, the Japanese culture is keep your head down and just keep moving. Like, don't stand up. Don't be seen. And definitely, you know, don't create attention, negative attention to us.
10:44Because we're barely here. Like, we're just hanging in here. So don't do anything. So it's like she was apologizing about, you know, if anything. I'm like, Mom, there's like, like, he was like straight up just, I mean, it was just not cool. You know, like what he was saying, what they were doing. You know, like it's not about defending me at the point. It's more about like just let's just not cause a scene. Like, sorry, we're sorry. You know, please leave us alone kind of thing. like, you know, growing up there as any sort of minority, you're going to have some level of discrimination. In high school, I still like dealt with just, just dumb racism, you know, and like ignorance.
11:30Of course you deal with that. When you're a kid, it's harder to understand that and you don't know who to turn to. But in high school, that's when I was lucky to find music because the scene that I got involved in, like the kids I was hanging out with, they're all like either bullied or like outcasted or like you know pushed to the side or you know in some form or fashion they were like we don't belong with the with like with the mainstream or whatever we don't belong with like the the general majority of the kids so we're going to hang together and we're going to skate we're going to go to shows punk shows and and and the bands that were that were playing they're singing about the same kind of concepts the philosophy of like Like, it's okay, we're the outcasts, we don't fit in.
12:15Come hang out, we're like our own world. Like, whoa, that's like my world. Yeah. And they're not Asian, but we have the same kind of understanding of like, hey, we don't fit in anywhere, so we'll fit in together. And we'll allow you to give you a voice so you can find the courage to just be you. How did you find music helped? Music, yeah, was my source to express myself. and to learn who I am and to be proud of, because I was so ashamed, like my face, my eyes, like I'm Japanese. I just like, I had a lot of shame in that. And then like later on, I felt guilty about it. And then I was like, I got to reclaim that.
12:57I got to own this because it is who I am. It's like, I want to be proud of that, you know? And so I was able to find that through music and the empowerment around the people that were like allowing me to just be me. Tell about the full drum kit in Jessica's front lawn. Oh, yeah. Yeah, so, yeah, when you're a kid, like... Creative ways to pick up girls. Yeah, yeah, like, you know, I definitely was not good at picking up girls, for sure. When I got to that age where I'm like, oh, man, I really like girls now. Like, I don't know how to express this. And, you know, there was one girl, and she was in my neighborhood, and they're like, okay, this is going to be kind of like that scene in John Cusack where he has the boombox over his head in front of the girl's house.
13:49But I have my drum set. So I put it right on the front lawn of her house. I don't know, it's like midnight or something. And I just started banging on the drums until the lights on the house went on so that she could see me playing drums. and, like, the family was not happy. They, like, ran out. I'm like, oh, my God, we got to grab the drums. Like, you know, yelling at me. And I'm like, I grabbed the drums and I ran into the car with my friends and we just took off. But that was just dumb. Did she ever say anything to you? I don't know what happened after. I think she started laughing about it.
14:30She was like a good-natured girl. She was just, you know. But, like, nothing ever came of it. I kind of just like was I walked away with my head like you know down and like was like okay that didn't work. How about your best memory from K-Juice? Oh my god K-Juice? Yeah it was my first time actually being a DJ maybe one or two people were listening like literally. At UC Santa Barbara there's the radio station for the college students and K-Juice is like for when you started out before you become a real radio DJ. I never, ever became a real radio DJ. I, I lived in K-Juice land where like, it's only played into like the library and who's going to listen to the K-Juice in the library?
15:20Yeah, right. Because I had all these records. I started collecting all this vinyl and I would play these records and I was really playing for myself. I would like play a set and record it and like have like my set, but it was going out and I was talking on the mic and, and, um, you know, just excited to actually like have a place to broadcast this music and try to find out if anyone was listening. And yeah, I would like go to the public library and be like, yo, you listen to K-Jews? I just randomly ask people and they'd be like, what's that? Like no one knew what it was. It's just like, it wasn't there to exist for the world, you know?
15:58So is there a practice? And I did that for like a few semesters and that was it. I was like, okay, I'm just going to focus on being in my band. Every game day you show up for your team. Now it's your time. We go V. We go V. Ask your prescriber about Wegovy, semaglutide injection 2.4 milligrams, a GLP-1. Call 1-833-4-WEGOV or visit wegovy.com to view the medication guide and to learn more about We Go V. Why wait? We. Go. V. Hey, Chicago. Class it up with Crocs. You know back to school is coming in fast. So why wait to find your new fave footwear? Step into a local Crocs store and step into your new look.
16:52Try it. Style it. Make it yours. Because the right pair doesn't just show up. It shows off. First Day Fits, handled. Walk out ready for whatever's next. Visit your nearest Croc store today. So your best buddy Dan told me you almost started DJing out of necessity initially because you just needed money. You were going under the name DJ Kid Millionaire and you said you were screwing up a ton initially. How so? The name DJ Kid Millionaire, people always ask like where did that come from? So the name, my first DJ name was called DJ Cry, like crying. Because the guy that gave me my first DJ set ever was this guy named Callie DeWitt from Los Angeles.
17:41And he was a bartender, and he knew I had like this insane record collection of punk records and hardcore records. Because I was in bands, and he would come see my shows. And he was a hardcore kid, but he's also a rock. He was just like an L.A. person, a great person to know in L.A. and he was like, hey, you should DJ at my bar and you can play whatever you want. Like, really? Like, I know you have a really crazy collection of vinyl. Come here and play whatever you want and you get a free bar tab. You just drink, you know, have fun. And so I was like, wow. So I would play like these, like, screaming hardcore records in this, like, small bar called Three of Clubs in L.A.
18:22And people would just be like, what the, like, they just, no one liked it because it's like it's like hardcore in a bar they're like drinking at a like at the bar you know i just want to hear like something called and um i mean i only did that one time he let me do it one time just but like i think it scared people away but he he liked it he liked it so um and then he's like hey we should start a group together called the cry babies and i'll be babies and you'll be cry i'm like all right sweet he just was like so nice to me i don't know why. And he was like one of your early closest friends. Yeah he was like my first LA friend.
18:59Yeah. Callie. And so we went by DJ Crybabies. We never ever actually DJed together. But I did use a name once DJ Cry. And I opened for Sam Spiegel. It goes by Squeaky Clean. It was like another early friend of mine who let me open. So there's one flyer where it says DJ Cry opening. That was like the only time I ever used that name. But I you know I was loyal to the name because he kind of gave me the name yeah to cali and then um i was like it's such a weird name dj cry i can't like i'm like i gotta i gotta like use a different name so then um and you were doing gigs where somebody'd pay you 50 but then they thought you were so bad that they'd let you come back but they were gonna pay you less oh yeah that happened a lot of times i mean i i was lucky to even get paid and then one gig i played most of the time i was playing for free just because i i needed to get my head in Or if they paid you money, it'd cost you more to actually get there.
19:52Yeah, yeah. Put together the set. So, yeah, I remember playing one place. And this is the origin of the story of the name Kid Millionaire. I was playing this record called Millionaire by Khalees featuring Andre 3000. So I was playing all kinds of vinyl. It was all vinyl sets. And by the way, I was sucked as a DJ then. Like I could barely mix. I was horrible. but I'm surprised they even let me DJ. I'm like, why were you? I mean, I was like train wrecking because I didn't have a set. I would have to practice at the gig. They'd have to let the door open. I had to practice there because I didn't have turntables at my apartment.
20:34So I would practice before I would show up for like an hour or two so I could learn how to beat match before every gig. Not to mention those who knew you best thought you'd end up going the A &R route as opposed to DJ. I was always an A &R. That was my main thing. That's why I even like maybe even got shows because I was signing acts to my label, Dimmon, at the time. And so when I was playing this record, Millionaire, and there was an emcee that came up. Yo, I'm like, let me emcee for you. He's like, what's your name? What's your DJ name? And I was playing Millionaire by Khalees. And there's a line right when it was playing where Andre 3000 says, Mama, I'm a millionaire.
21:14So I said, I'm Mama Millionaire. And he's like, you're not a girl. You're a guy. You shouldn't be called Mama Millionaire. Because Mama, I'm a millionaire. That's what he says. I'm like, oh, yeah, you're right. You should be Papa Billionaire. So this is live. Like, he's live talking to me right now, like, while I'm DJing. And I'm like, Papa Billionaire? That's weird. That sounds old. Call me Kid Millionaire. You know, and that's really where it came. He's like, yo, we got DJ Kid Millionaire. I'm like, well, that sounds actually pretty cool. I'm going to go with that one. So that's where that name came up.
21:49That's where people always ask, where did this name come from? So anyways, I used that name for that gig. I was doing gigs, like you were saying, where I would be bringing in equipment. It would cost like$100. I'd have rent it. And then they'd pay me$50. I'm like, yo, I'm losing money. I'm thinking for four hours for you. And I'm like literally out at$50. Can I get$100 next time? He's like, no, I'm going to pay you$40 next time. I mean, it was like, I don't know. it was okay you know i'm like 40 i have to pay 60 dollars like i can't do this this is not sustainable for me you know because i was like i was looking for anywhere to play and that's just how it was at that time you know yeah but i mean looking back on it especially because it worked out i mean you were investing in yourself and yeah exactly i was like i i mean i could still cover the like still like pay to play kind of thing because i'm happy to play in front of like whoever was there.
22:40And, you know, playing in front of 20 people was actually great. Because when I was in bands, playing in front of 20 people was like a sold-out living room. Your first time you played in front of people in a band, you wouldn't look anybody in the eye in like your friend's living room. Yeah, but there's like literally, there's more people here than like the shows I was playing. I was playing in front of like five to 10 people. Right. You know, so it's hard to look at five people in the eye. They're like, they feel uncomfortable already. So I'm going to jump around some. I want to talk to you a little bit about the brain.
23:11How did your father's death send you on this kind of journey figuring out the human body? Yeah, so when my father passed away in 2008, that was the first time I really dealt with a death so close to me, and that was really hard. I mean, we all were there in the hospital room when he passed away. It gave me a lot of closure, but it also opened a lot of doors for me. Up until he died, I didn't really believe that he could die. Because my father was this invincible adventurer that literally survived more than nine lives. Like, there's so many different ways that he was supposed to be dead. And all the different things that he did.
23:57And he survived them all. I'm like, he's going to survive this. Even to the point when the doctor was saying, you know, we've now pronounced him gone. I'm like, there's no way he's gone. I just, my mind couldn't actually believe that he would actually leave, you know. I was with him the night before, and I remember, like, he, you know, he, like, he, like, took a shit in the bed. And I was like, oh, that's a good thing, you know. It was right before he passed away. And I remember I was like, hey, guys, he like, you know, he like relieved himself. Like, that's a good thing. Maybe like, you know, there's something happening.
24:41And then, you know, doctors and nurses, they're like so straight up. They're like, now it's time. It's like his organs are failing, you know. That was really heavy to hear, really heavy to hear that. And then in the morning, all the family was there and we were all around him. but after he passed away um uh I just had a lot of questions on like what like what what killed him like what is cancer you know like how do you prevent that and like in what if I did this a lot of what ifs really yeah like if I did this I could have saved him you know if I was able to share this with him I could have prevented this you know there's a lot of what ifs and a lot of the what-ifs now came to the people I could potentially save at that moment forward, which is people I love, my mom, my family, my sister, my brother.
25:38So like after he died, I picked up this book called Anti-Cancer. It was all about, it's all Eastern philosophy. You know, it's more about prevention and preventative philosophy. You know, like going back to like the starting, what do you have to do with your body? to prevent yourself to even get to the point where it's like you're surgically taking things out? Because I am a believer of the concept of both. You can't have just Eastern philosophy. You need to have Western as well. You need to be able to know exactly when to do surgery and pull the tumor out or do that at the very last minute. But how do you prevent that?
26:20And so this book was actually really, really incredible for me. And I read all his other books that he wrote, this great doctor. Actually, I wrote to him. And I did that a lot. If I read a book, I would write to the authors. And I would like to try to build a relationship with them. Back then, most of these people actually did write me back. But some of them didn't because they're so big. But now it's like it's changed. Now I actually can talk to some of these authors and collaborate with them, which is great now. And you've even traveled some in recruiting different doctors or scientists. Yes, of course.
26:53Now it's like I have a platform where like they actually do want to speak with me. So back then when I would write to them and try to like learn from them and like learn more about what I can do to share this information with people I care about. Like, you know, that's what I was that's what became my kind of like my one of my missions in in learning to share. I mean, at the end of the day, that's like why why do we learn things to share? I mean, it's like you learn it because you want to go, oh, I found something, the meat of something. Now I want to share it with someone that they can feel that too.
27:32And if it's to help you to live a longer, healthier, happier life, I would need to read more. I need to learn more about that. And that led me down this path into nutrition, into mindfulness, and then into what I got really excited about. this world of science fiction and between science fact. This world where like, what can we do to live a longer, healthier, happier life? What are the things that are possible? And that's exciting. That's when the imagination kicks in. That's when like people take the imagination and go, what can we reverse engineer back to things that can happen now or in our lifetime?
28:22And then that's when I learned about Ray Kurzweil, who talks about this idea that we're moving at this exponential rate of technology. This technological curve is going so fast, faster than we can imagine. Because as we, you know, like if you look back, he explains it like this. we look back to uh like when we rode horses 200 years ago to when we like got it when we started driving cars to when we went to the moon it's like 200 to 100 to 50 went to the moon 50 like 50 years ago and then in like 30 years ago we did something extraordinary 20 years ago we like we're on cell phones 10 years ago we're like it's just everything's going at this crazy fast curvature because as we learn something like this vast this vast output comes out and we can like move much faster so I think that the idea is that like especially people like Elon Musk and and scientists out there that are really advancing the science those are the people I want to know learn and like talk to Brian Johnson for example he's the head of kernel he has a leading brain technology in the world.
29:41And I got to meet with him. Those people mean what as it pertains to what you're doing on the philanthropic front? Yeah, so I have a foundation, Aoki Foundation, and it's exactly this idea to learn and share. And part of the sharing is funding. You want to share this information in the world so that people will help the scientists and researchers and the people in the labs that do this work so we can get to where we can go faster to the point where we can do it in our lifetime. And you're most interested in funding the people that aren't already funded by like Big Pharma. Yes, exactly. I mean, we do, we're very broad when it comes to funding in the brain category.
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30:31You know, like we've just adopted autism into our foundation as another way to help out with different orgs that are supporting families or research or whatnot in autism. But we're also doing, we've been doing stuff with Alzheimer's and dementia. And my passion is in what's in the future with brain technology. where can we go to not only just optimize our lives and advance what we can do with our output, with our creativity, but, you know, the end goal is finding a way to live forever. And that sounds kind of scary and crazy when you say that, but it's not scary and crazy when you actually start inching what that looks like.
31:22At one point time, we would live to my age now. I'm 43. And it's natural to die around this age. That sucks. Imagine that. Like in your 40s, it's like, hey guys, we got five more years left. You know, like we're naturally going to die in the next five years. That would suck. And now people are living to 70, 80 and older. My mom's 78. I want to see her live to 120. I I always say, Mom, you have another 50 more years left. And I want to see her live a happy, healthy life to that point. She was telling me the other day about how you've wanted for a while for her to commit to freezing her brain. And she's like, I don't want to do it.
32:06Your sister said the same thing. But explain where the Alcor Life Foundation comes from. Yeah, so Alcor is a facility that deep freezes your body. You die, okay? So once you die, you're dead. And you're doing your whole body as opposed to just the head up. I'll put it this way. Once you're technically dead, you're either going to go in the ground or you're going to be cremated, right? I mean, unless, like, you're lost at sea, okay? Like, there's two options. You're either going to have worms crawling through your body and you're going to be composted into the ground or you're going to be sand.
32:47or in this case, you're dead, but you're like Kelvin temperature, deep, deep, deep, cold Kelvin temperature frozen with zero degeneration. If I'm so lucky to die in a hospital situation where they can move my whole body and quickly get my body, my brain, most importantly, into this deep Kelvin temperature. And when the technology is ready to bring me back, which sounds crazy, but if there's technology to actually bring you back, then I could come back. But, you know, it's like the sad thing is I don't want to come back and, like, my whole family's gone. You know? That's why I'm asking my whole family, at least all do it together, you know?
33:38Look at it this way. People die, right? People have died and come back to life. can you can you agree with me on that yeah sure like your heart stops and you and they come back like well you were actually technically dead for a minute or two minutes whatnot like the the oxygen stops into your brain and the longer time that you don't have oxygen in your brain your your brain degenerates to the point where you could come back and like you're actually brain dead you know and You're still alive, but your brain's not functioning. That happens too, right? So there's a potential where if my brain isn't degenerated so much, where it's almost very similar to coming back as if I just, you know, my brain stops degenerating at the same moment of, say, one minute or two minutes or three minutes.
34:28If it gets to this temperature where it's, like, frozen, if I was to come back, it's almost very similar technically as if I was out for three minutes. So, that's where I'm like, where people are like, well, that's just weird. But it's not weird to bring someone back to life if they die and they just come right back in three minutes, right? I mean, at the end of the day, all this stuff, all these organs, your skin, your body, they're all going to fail. It's like we're all going to degenerate over time. But imagine, and we're already doing this. That's the thing. People don't get it. We're already doing this.
35:09We're doing heart transplants. We're doing organ transplants. When it fails and you have a life, if you say, hey, do you want to get like a clean liver to live? I'm assuming most people would say yes so they can continue living. Right. In our lifetime, like which is zero to 80, right? There's going to be a point in time where the normal lifespan might be zero to 160. So at like 140, they're like, hey, everything's working good because we've changed out everything in your body now. Like we have a different heart and it's actually not even human. It's like an AI or whatever heart. Like it's some sort of technologically like where it doesn't degenerate.
35:55And all of a sudden, we are essentially sidewalks at that point. You know, like, if you inch your way towards where technology is going, where we can live longer and have, like, healthy lives and happier lives, most of us will take that route. And we already do in those kinds of dire situations where your loved one or someone you care about. because sometimes, you know, I'm saying this about myself, but it's more about the people. It's easy to answer this question when you think about something you care about, something you love so deeply that, like, is your life. And you're like, I will do anything to save them.
36:40Just, it's easy. You're like, your wife, your sister, your brother, your mother, your father, your daughter, your son, they're in a situation where you're like, I can save them by giving them a robotic heart, by doing this and they can have a life, you're going to say yes. These are all steps to what I believe in the future will eventually get to the point where we can, we might potentially live forever in our lifetime and have that conversation and be like, wow, people used to actually die. That's like, that's possible. And I hope it's in our lifetime. time. So with the foundation, I want to help out researchers and orgs and people that have that same thought process that are doing real work, that are going down that path, that are finding, finding ways to like, you know, one, first of all, we got to, we got to find cures for all degenerative brain disease.
37:41That is, that is a big one for me to lose your mind. This thing is so important to your whole living. We got to find cures for all brain degenerative disease, period. One. Two, we got to find avenues that lead to the place where we can do what I'm saying. Live longer, healthier, happier lives to the point where we can live forever. COVID, I understand kind of a tough transition for you because you go from literally being yanked off what was then your biggest tour ever to, you know, coming back here and everything comes to a grinding halt like it is for everybody. But how hard of a transition was that for you initially?
38:30I didn't believe it would last this long. I read Yuval Harari's book. He's also my favorite author. He's also on my album, too. I reached out to him. He wrote this book called Sapiens and Homo Deus. Sapiens obviously has been my favorite book I've ever read. I'm a sociology major. Like, I'm a sociologist in general. Like, the way I think about study of people, why they do things, culture. I love history. I love understanding, like, why the bipedal species has, like, become the Homo sapiens species. Why they exist. Like, how did we get here? What brought us here? Like, where did religion come from?
39:04Where did like these things, like, you know, all these things are really important. He does a great job kind of storytelling that. It's beautiful. It really is. And he also, in Homo Deus, he talks about the future of where he thinks we're going. Now, he has more of a bleak future than what I believe in. He, you know, with AI and technology kind of, you know, doing more of the Terminator route. But like, I don't want to put words in his mouth. But when it comes to disease, basically what he says in the future or now moving forward, it's pretty much eradicated. Because we have all the technology and science.
39:43Like we stopped SARS. We stopped it at the butt. You know, like before, 100 years ago, it would kill like tens of millions of people when you have a plague. Like now when it happens, you can isolate it. And like, of course, people die. Like 1 ,000, 10 ,000, 20 ,000 people die, but not like millions. When I read that book and when I heard about COVID, I'm like, it'll be controlled. We'll know if scientists will get involved. And that's at the end of the day. We need more funding to the scientists. They need the funding, not like these conspiracy theorists put the money with the scientists so they can find out, you know, like the cures and the vaccines and things that can eradicate these issues.
40:36So I thought like it would end pretty quickly. I was very hopeful of that. So with that in mind, I'm like, we're going to be back on the road in June, you know. And like I live on the road. I do 250 shows a year for 15 years straight. So I was kind of setting up for that, you know. and I dropped my album during COVID. I remember I was like, okay, I'm back home. Okay, we're going to do 15 days of Aoki Boot Camp until my album drops. And I was like working out, working out, working out. I'm like, okay. You got like eight or 9 % body fat. Yeah, yeah. I was like very disciplined at that moment. And then, you know, album drops.
41:10I'm like, okay, we got to like support the album somehow because the tour got canceled. So we're like, okay, in June, like, you know, what's going to happen? Like, we got to reschedule the tour. and I'm like, I'm going to be on the road again. So guess what has to happen? I need to use this time wisely and make music because whenever, before, when I was touring, I would have three days home and I'd be like studio time, studio time, studio time. We have deadlines. We have to get these records done. I'm going to work in the studio. I'm going to crank out music. So I was just like in the studio, boom, boom, boom, boom, boom, boom, boom, boom, boom.
41:47and then like a few months goes by and I'm like there's no shows lined up like what's going on I was just burnt out I was burnt out and I was like oh man I can't I was just like I'm just like I like every day you can't you can't do that every day after a while you know you need to take breaks and that's why I liked my life before I was like on the road studio on the road studio now I'm just straight studio but I got a lot of music done and was there a low point for you yeah I mean I mean, I don't really have like low points like that. Like I luckily built my dream home that was like meant for a pandemic.
42:28Yeah. I don't really need to leave my house. So we kept a very, very tight ship here. Like we're always, you know, testing people as they come in and stuff like that. I've got this crazy COVID door. You have to like walk through like it's like sprayed. I mean, we never actually use it, but I got the door. Like I was like prepared, like they're going to get sprayed down. They're going to get tested like the whole nine yards. And, um, and then like I found other hobbies, you know, and that's, that's when I found collecting cards and Pokemon and sports cards and, and getting back into novelty. I mean, the thing is not novelty, nostalgia, you know, like that's, that's the thing during COVID is that it happened to so many people around the world.
43:12nostalgia, going back to things that you loved to do when you were a kid, because that's what you did. You're a kid, you're at home, you're friends, you know, like, and like, and so I went back to nostalgia for me as cards. I just remember like, like going to the card shop and buying a pack of cards with my friends and, and being so jealous of my friend that had like 10 Ken Griffey Jr. rookie cards in his binder, 10 Barry Sanders rookie cards in his binder and Michael Jordan's up the wazoo and I'm like, I just got one Jordan. I got one Daryl Strawberry rookie. I got like, I just have like a, like a pitiful collection to my friends.
43:47And I'm like, well, I have money now. I could actually buy some cards, you know? And you ramped that up pretty quickly. I did. I, I, um, I got, I got keyed into this, uh, group with Gary V and some friends and like, they kind of schooled me and taught me about investing in the cards. It's not just about collecting, it's about investing in the grading cards. I got queued in with PSA and Beckett and SGC. The hobby, the big players in the hobby really with open arms really accepted me. It was great because I was okay, I'm learning. This is summer of 2020. And I want to invest, you know, because I am also an investor.
44:39I've been investing in startups since, you know, 2010. Right when I started making serious money in like the 2010 period is when I started investing in startups and, you know, failing in a lot of them, learning, pivoting, adapting, and reinvesting in things that I believe in and failing again and learning and winning some, losing most, and also learning what my platform has that I can offer to, you know, things. So like I, you know, teamed up with different artists and we jumped in on different funds. And I'm like, okay, this is going to be another alternative investment. And so I treated it like that and went in.
45:30and I bought cards I knew and I loved. Michael Jordan rookie card. Mickey Mantle rookie card. You know, I was like, the Mickey Mantle one. I was like, I just remember that as a kid. Yeah. It's the card that, like, you will never, ever own. Ever. It's like, it's just impossible. It's the most iconic baseball card of all time. Yeah, but yeah, Jackie Robinson. Again, Jackie Robinson's rookie card. So yeah, I put serious money in. And then I got into Pokemon, and I'm like, okay, I got to just go for the grills. So I went in, and I spent an enormous amount of money on buying a raw Pokemon card on a Japanese auction that could be a fake card, could be damaged, could be a lot of things, a lot of coulds.
46:24And I actually forked over$420 ,000. It was so scary, but I was like, that is the holiest, holy grail of the biggest IP in its space. How did it work out? It worked out beautifully, but it was very scary. It's like the biggest gamble because it could be a fake. It could be inauthentic. It could be altered. It could be damaged. It could be like something wrong with it. so I got the card and had it float they flew it over and I graded it the next day the next morning went to PSA I got it graded graded PSA 9 I made an investment on that PSA 9 with the Aoki collection pedigree on the actual slap there's only a few cards with that and people care about the premium on that you know so with that if I ever do sell it I wouldn't sell for under you know 2.53 million dollars did I read you spent 10 or 12 million dollars during the pandemic on I don't know if I should put that out to the world I mean that's uh it's whatever you went in yeah let's not talk about numbers, let's just say that I went in heavy and I had a lot of time and it just like, it was like, I was day and night on eBay.
47:55I was on the auctions. I just was like full bore into card collecting. So, and I'm hopeful after the sit down, we can look at some of your cards, whatever you might have here but uh how did you go about figuring out when to get back into touring again because i know at some point during the pandemic you took some heat for doing a show i would imagine you're between a rock and a hard place because you want to get back going with your you know career and what you love while also trying to figure out how to be conscious of what's going on right yeah the only place that's really open right now is the united states it's a the shows are back doing my four shows a week now so it's vegas my residency is open i'm playing every weekend here i got vaccinated as early as i possibly could and after the vaccination i just felt i felt a lot safer and then i also follow statistics i don't follow tiktok conspiracy theories and that's what i try to tell people like look at the statistics When people got vaccinated and they were showing the numbers of how many people were getting vaccinated, like over half the population in the United States getting vaccinated, the COVID numbers just were dropping drastically, like majorly.
49:12Follow the numbers. Follow the statistics. You know, you can't, as long as they're not altered or doctored, they're real numbers. You could see right there. It's working. The vaccines are working in a way that we can live our lives. You hear about the Delta variant and you hear about these new strains, and that does worry me, does bother me. Of course it does, because it is affecting people that are vaccinated. And I'm hoping that they come with a new vaccine for the Delta or whatnot. Booster, yeah. Yeah, I mean, for me, if there's a booster, I'm in. Yeah. I'm going to do it. I'm playing these shows already.
49:56You know, so it's like it's a responsibility that I need to take. I think entertainers in general should think about that more often. Most number of shows you've ever done in a month? I know I've done 32. How about in a year? Over 300. Describe the feeling of just, as you put it, being tired, lonely, and slapped around by the road. The road is not, it's like it looks fun. The pictures, social media, it tells one side of the story. I'm not going to put me in the shower like, you know, like crying or something. Yeah. My story. It doesn't happen. Like that happened in certain parts of tour life, you know, just, you know.
50:44But it's also like you have to like, it's all mindset. If you're not in the right mind, mentality, it's tough, man. I know a lot of artists that like they they like get popular from their music and they hit the road and they don't last very long because it's tough traveling and moving and being in demand. And like you have to show up and you have to put on your best face every single night. You have to be able to mask any of the issues personal that you're going through and you got to entertain them. And that that's that's very hard for a lot of people. I want to read a few different quotes from your book and kind of get your reaction to each.
51:29But you wrote, I am alone. I mean, I live in a big house, play to big crowds, live a big, full life. But end of the day, it sometimes feels my life is empty. Explain that. I didn't know we were going to do a therapy session today. I wrote this book almost in a way I didn't have to explain these things. You know, I'm like, you want to know about it? Just read the book. Because I don't really like talking about it that much. It brings me back to very, you know, I'm human. I mean, but the reality is, too, it's probably, you know, there are a lot of people who everybody goes through their own stuff.
52:07And when you see somebody of stature who has a lot of success, who goes through the same sort of struggles that anybody can identify with, that has a positive impact on people, too, because you can identify with it. Yeah, there's a point where in those moments of loneliness and sadness, I made a decision. I did it instead of being at home and having, you know, potentially a family, like kids running around. Like, I don't have kids right now, you know.
52:49you know if you're in one place you're more likely to have a stable kind of situation like that in the relationship sense I chose this life and I'm on the road a lot so like whoever whoever I end up dating or whoever becomes part of my life it's a very like it's a specialized life it's only meant for a certain kind of person to be able to to live like this you know when i was talking to your mom and sister that was the one time in the call that both of them got emotional talking about your schedule and kind of the impact it has i don't like them feeling that way you know i don't want them to be because my mom she's like my emotion she's like my emotional support system so if like if I feel sad she'll she'll feel like 10 times more sad I don't like her feeling that way because I want her to be happy so don't bring up anything like this to her please yeah yeah that's like that's important to me but um and my sister's the same way they're both in like incredibly empathetic so I like it's I need to I need to keep them like for me I need to keep them happy and healthy.
54:13They're my rock. So yeah, it's not a normal life. You said on the topic in your book, and you were like raw and seemed to be brutally honest in it. In the movie of my life that's been playing in my head since I was a kid, I always have a family. I'm a father. And yet in my reality, it should have happened for me by now. Do you still feel that way? Sometimes. You know, we all daydream, you know? We all, like, you know, like you see, like when you see families rolling around, you know, people my age definitely have kids, majority of them. You know, and I definitely want to have kids. There's no doubt about it, it's going to happen.
55:00But I'm a realist, too. but in my book I want it's exactly the point I want to be raw I want to be real with it too and share some of the feelings I have about that but yes I think in the future it'll happen to what extent do you feel like the schedule has to change to allow for that? I think what I've talked to my friends that before and after they have kids, they change. And they're like, it's just something, maybe it's instinctively they change. Like once they have a kid, something in their body changes and they're like, I'm going to put more time here. So I'm going to let my instincts run the course of that instead of preparing already, you know?
56:02So if I ever have a kid in the future, like, it will do what, I'll do what I'm supposed to do. It seems like, like, those that are closest to you, you know, want to see for your own sake, for you to ease up on the schedule some, but on the other hand, you've worked your entire life to get to the point where, you know, you're at the top of your profession. I really am so lucky. When I'm on the stage, when I'm playing, there's no greater high that I can experience in my life. It is the absolute pinnacle. Drugs cannot reach the high that I'm getting. I am completely sober. I don't drink before shows.
56:49I don't do any drugs. I let the moment and the real raw connection I'm having bring me to that level. It's why I play so many shows because that energy is always different. The feeling is always a new synergy of emotions that's happening between strangers and myself. That's also what's so beautiful too. It's strangers, people I don't know that I'm connecting with in a very intimate way, in a really raw way. When you see someone like crying in the crowd and they're singing your song and they're in this moment of full like freedom, they've escaped whatever they've gone away from and they're in this moment where they're just ripping their emotions out.
57:52there's nothing more beautiful than that. And to connect with that at that moment gives me chills down my spine. It's just raw emotions coming out, like raw souls just connecting. We don't need to know each other's names or we don't need to know each other. We're connecting in such a raw spiritual way. It's incredibly beautiful and it's something that you can't replicate that. Like, you can, if I'm like a tech owner and I IPO, you can't find that feeling there. If I'm like breaking a box of cards, like get the Charizard, you can't find the feeling there. It's still a great feeling. I'm not saying like those aren't great feelings.
58:43They're great feelings, but for me, I'm just talking about me. I'm not like saying about anybody else, me. that is my ultimate high and I'm so lucky to do what I do and at some point in time I won't be able to do it anymore just recently in Newport Beach I was like bawling my eyes out playing why? just like you know you just go down the web hole of like how every moment matters and it makes me think about my mom every moment with her matters it makes me think about my friends that have passed away. And those moments matter because when they're gone, they're gone forever. So you better f***ing...
59:27You better just give 100 % love what you're doing, where you're at. Because after that moment, it's gone. What about it touches you so much now? Because I have people in my life that have gone away that I love.
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1:00:47Visit your nearest Croc store today.
1:01:00When you were up there in Newport Beach recently, do you start thinking of? I think about my best friend that passed away last year, who gave his entire life to support me.
1:01:20every moment you have with people you care about you better give me 100 % of your time and all the times when I didn't I feel f***ing awful life is short because it goes so fast it goes so fast and then it's and it's gone and people go away forever
1:01:46and then you have just those moments. So you just gotta give 100%. Have you found you've gotten older and been in the profession for longer, you start to think about that more? Yeah, there's no doubt that as I've been doing this longer, you gain more wisdom into why. Why do you do all this? I do sacrifice time with the people I care about and I love, and that sucks. That's a really big sacrifice. But, you know, just having, like, some of the closest people in my life close to me, it's really, really special to me, and I'm really happy about that. So, at least I have that, and I could really do what I love to do.
1:02:43You know, at the level I'm doing it, and I hope I have a longer career. I hope I have a long career with it, you know. There's no expiration date for me on this, you know. I'm going to continue doing this as long as people care, as long as people are coming to the shows and being part of the experience. And I love making music. I love performing. I'm just going to continue doing what I love to do. And you've had to make personal sacrifices yet it's your hard work that's put you in the position to be able to take advantage of all these amazing opportunities and create an amazing life for you and your family and carry on the family legacy and so on.
1:03:38Yeah, in order to do what I do at the level I'm doing that, you have to train yourself, your mind, your body, your spirit, your mental state, like an athlete. I'm training for a perpetual competition all year long. And so when I do that, you have to prioritize certain things and sacrifice certain things in order to have the stamina and the endurance and the energy to put the 100 % in there. so for me as an athlete because I consider myself an athlete mindfulness meditation you know the ice bath certain things I prioritize I have two ice baths here I like you know like that's the thing about I'll put my money where that is I have I had two saunas at one point I put one on my mom so she can use it but I have like a really great sauna here.
1:04:52These things are really important to me. So I do them on a regular basis. So I'm like constantly at my peak performance. And, you know, I'm 43 now. So like, you know, if some of my joints and limbs are like having issues and I'm, you know, just doing what I can to make sure that like I'm at, as optimal as I can so I can perform at that level. And that requires not partying. I don't do drugs. Never actually really did them. I had one acid trip when I was 13. And I drank every show for a period of time. And then I stopped. And I still drink to celebrate, to taste, to enjoy. But if anything, I hate to say it, and it's going to be cheesy, but I drink responsibly.
1:05:51How do you think success affects you? Success is a very subjective word. I mean, most people, when they think of success, they think about money. Like, how much money did you make? That is absolutely not the right way to think about success. Success is how you feel about yourself. and success doesn't have to be this grand moment in your life because that just doesn't happen. There's no grand moment. They're all little moments and even the little moments after you have that success of whatever that may be, that project that you're able to finish on time or you're able to reach or the record that came out and it reached these kinds of people or the show that you hit or the success you have with your family or whatever it might be, the change that happens after isn't like, wow, there's a real change.
1:06:48Like the sky's opened up. It's gradual. You don't really see it until much later. You know, like you could stop back, you could stop at a certain point and turn back and go, okay, wow, you see it. But as you're growing, it's very much this idea that the road, the road, you know, what would they say? that like road less travels no no like where it's not about the the the goal but it's like the not about the destination of the journey yeah it's not about the destination it's the journey you know and and the success is i think success it's like at the end of the day it's what you make of it for me it's just it's it's just you know finding happiness within yourself what lesson do you think you learned from your arcade fire experience back in the day that's what i was too big for my britches.
1:07:39Dimock was, we were doing really well as a label. We were the indie label that all the majors were looking at because we would find artists and they would blow up. And we were on a roll. We were just consistent. I was signing artists that was like, okay, I definitely have a skill in A &Ring. I know what art's about to break. We sign them and something happens. And I was like, wow, I'm good at what I'm doing. And I'm not even with a major label. And major labels were trying to pick us up just so they can get all the artists that we have. And I was talking to like all kinds of labels at that time.
1:08:24And RK Fire, they were primed to release their new album, Funeral, the first album, Funeral. And they had this EP that they made, No Cars Go. and I heard the EP and I was like, oh my God, this is incredible. And this is like very early days of Arcade Fire and I saw them at the Troubadour and I was just so blown away by this band. I never even met them, never even talked to them. I was talking to their lawyer and the lawyer was like, hey, we have this EP, you can just drop it because that's what we did. We put out EPs and then a big label would come and do the album. I'm like, I need the album.
1:09:09It's like, the album's already signed. You can't have the album. I'm like, I need the album, and then I'll do the EP. And obviously, she's like, no. So she passed on that, and I missed the opportunity to release the No Cars Go EP, which it was in my lap. I'm just being so dumb about it, stubborn, and so egotistical. like thought that you know like i can get the album like no i can't i can't i wouldn't and the takeaway from that after the fact was what i mean after that i was just like i was just putting out every ep i was like i can't be like that that's just like i missed out on a like a massive opportunity for for dimmock even if like at the end of the day it's not like we're our bank account was just blowing up and it wasn't about money for me at that time for dimmock because all the money that would come in, it would literally get spent.
1:10:02And at that time, where we're crushing and signing these artists that were doing so well, and we're actually selling lots of records, even at that time, I was still negative$100 ,000 in debt because I did not know how to run my business. And all the money was coming. I was just spending it on marketing and promotion and radio and this, that, and the other. And then I didn't have a partner or someone working for me that was like, Like, Steve, you're spending all the money. Like, we made money, but we have no money now. We have, like, we've sold, like, you know, 10 credit cards, like, completely maxed out.
1:10:40And then I was like, s***, I might have to fold Din Mok. I mean, at some point, like, I was trying to get an 11th credit card. I mean, literally, I was, like, on my, like, the end of the line. And every label's looking at us, like, we're, like, this golden touch. It was like a crazy scenario for me because we were crushing it and yet we're completely in debt. And I was like, there's no way I could pull myself out of this. There's no financial way that DinBot can actually get out of this hole right now. And then I was DJing on the side and those$200 shows actually meant something. And in the end, I literally paid for all my debt, all the, what's it called when the debt piles up and then you have the on top.
1:11:28The interest? Interest, yeah. Sorry, I forget these words. So the interest was piling and piling and piling up. I paid off all the interest. I paid off all the debt, all from DJing. That was like the best feeling ever. Holy s***. I'll never forget that. Your friend Dan, who was actually your first artist you signed at Dimock said you're the most incredible salesman he's ever met. How about what you think your best skill is? My best skill, probably throwing a cake in your face accurately from pretty far distance. I would say I'm better than anybody else. You got a torn rotator cuff. Yeah I know but like it's good, I could do it again.
1:12:08You know, I need I need like the right cake, though, and I'll get you good. Yeah. What about the skills you lack and how you try and compensate for that with people on your team? Yeah. So that's that's an important thing as as a as a boss is understanding where your skills lie and where your weaknesses are. And and I have a very, very, very absolutely incredible team. Having a great team around you is so important. And I have, you know, I've over 20 years or 15, at least 15 years of understanding how to delegate and how to find the right people. To give the task to the right person that they not only are good at, but they want to do.
1:13:00You want to bring on people that like care about what they do. Because they're not going to last very long. they don't really care about what they do you know because it's the same reason why i'm doing what i'm doing they're also doing that for their reasons they have to care about it and they and if they really like it and they love it and they're all good at it so just like you know and i've i've like you know i a management a great management team i got just a great team all across the board like you know from touring from my my life here in my house uh from the music side from all my investment sides, all the different businesses I have, the fashion label.
1:13:39I mean, there's a lot going on. It's like an octopus, just tentacles out of verticals of business. Michael Jackson. How well do you remember seeing him for the first time in third grade? That was my very first concert that I've ever seen. And it was Michael Jackson on stage. I remember Magician was before him, I think. I'm pretty sure Magician was before him. We were in the nosebleed seats, so we had binoculars. It was raining. I remember we had an umbrella and we had binoculars. We were looking out and seeing Michael Jackson in his sparkly jacket. I remember coming home. You're a kid. You just reenact what you see and what you love.
1:14:22I love Michael Jackson. I would try to do the moonwalk. I'd wear one glove in my hand. How do you think he influenced you? It was more of the, more of the, not necessarily his voice so much, but more about his presence. You know, his music videos, that live show, being on stage. The bar was too high for me to imagine me being on that stage. So I'm not ever going like, yes, I want to be on that stage too. That's not the way I think. I'm not like, even when I was a DJ, I'm like, I want to be the biggest DJ in the world. Like, instead of doing that kind of moonshot, which I think a lot of people, actually, it's great advice for people.
1:15:03Do the moonshot. That's not how I live my life. Yes, of course, I would love to go to the moon. Is that going to happen? Who knows? But I'm going to do little things in the meantime and focus on the moment. Going back to that, focus on the people in front of me, whether it's three people or 3 ,000. You know, that's how I can see myself getting to the stage of being on the stage, being maybe on the level, not on the level, but maybe potentially on the same stage that Michael Jackson will perform on. And I think also as pop sensibility unconsciously has a big effect on, you know, on me as a songwriter and as a producer.
1:15:47The hooks are what really sink in. you know and Michael Jackson was a hook guy. He was a hook master. And shortly after his death you worked with Motown on a Jackson 5 remix but then a few years after that you worked with Sony and you have the entire Michael Jackson catalog to work with. Take me through the process of doing that remix and then finding out it was lacking the wow factor. This was a big deal at the time because I was still very early with my production skills. But I definitely took it on. And there was bigger records I could have done, but I decided to do Dancing Machine because it was more like, it's a great song.
1:16:28And also in my head, I'm like thinking, I don't want to remix the biggest song. I want to remix a song I can imagine with my DNA in it. And I was like, okay, this one I can start wrapping my head around. And I brought that in my studio, which was in my, a small room in my house at the time, on Wonderland, Laurel Canyon.
1:16:52And I had such a struggle, like, finishing the production on that remix. And then finally I got to the point where I'm like, okay, I'm gonna go funk with it. I wanna create like a really funky bass line on this one. Change up the whole style, not try to go EDM so much. And this is pre-EDM, so I shouldn't even say that. It was like more electro. I'm not going to go hard with it. I want to make a palatable, listenable remix that's funky and fun. So finally I get there. I'm like, okay, I think I'm ready. And I dropped it. And it just didn't hit the nail on the head. It was fun. It was cool. I hear, I'm like, okay, for what it was, it was good.
1:17:32But it just didn't hit the nail on the head. And I felt like I missed that shot. Like what Eminem says, you only got one shot. And I missed it. I got that golden opportunity and I just failed on it. I did that before with Drake too. I remixed a Drake record that he gave me and I failed on that one. It just didn't last a test of time. But with the Michael Jackson one, after you got that feedback, you then go to your studio, I believe, and take me through this meditative reset that you did. I remember what was so kind of haunting and special and brought me back to when I was a kid was hearing all the ad-libs.
1:18:20Hearing him breathing in the microphone, him talking to the engineer, the drumstick clicks, like all these sounds. It's just as if Michael Jackson was in the room with me. Like no joke. Like I would hear that and I would just get, tingles it was such a special thing and it was so coveted it was like a you know like mission impossible like the the the stems will self-destruct after you finish like literally they're like you can't like no one can get the stems no one can ever have these sessions the fact that I was it was in my studio the pressure at that time was way too much and that's the time when I'm like I really need to just hone in on this one I really need to just stop being so starstruck about this and like stop, reset and meditate and like leave the studio which is what I do sometimes like there's many times when I'm stuck on a project and I just get to leave what I like to do is jump in the ice bath as a complete reset.
1:19:37I didn't have an ice bath in the Wonderland house back in 2008 or whatever that was. There was a period of time while you were working on the song where you didn't eat or sleep for an extended period, right? Yeah, the pressure when you have this kind of pressure it's a lot of anxiety. Everything stops because you have a potential to really break. You have a potential to really do something. It's like playing at Tomorrowland for the first time on main stage. I can remember playing at Tomorrowland. I didn't eat anything. It's terrifying to play in front of all these people. And your nerves get you more there than anywhere else.
1:20:25Yeah, Tomorrowland for sure. I mean, now it's different. but like the first time when I closed out main stage at Tomorrowland, it was the most terrifying experience. It's very similar to like having this kind of responsibility in your hands. You can't say no to it though. You have to take it. And the discomfort that's happening there, that's when the real growing starts. That's when you really are changing and adapting and learning. And I learned a lot in that. DJ AM, what was your reaction when he first started showing up to your parties? Well, DJ AM, he was the king of DJs. For what we did, there's no one bigger.
1:21:11When you have the greatest of what you do, walk into the room, it's like you're shook. He was the best. He was the biggest. But he was also incredibly humble. And I thought that was so cool. like the biggest and the best person in my world is humble and learning. And he came to listen, to learn about the electro world. You know, like he loved what he, like he's a DJ. So DJs, what we do is we want, we're like constantly listening. We are A &Rs. All DJs are essentially A &Rs. We're listening for the next thing. Not just for what's popular, but what's the next thing? What are like, what's brewing over here?
1:21:56What's brewing over there? If you had talked to any DJ, that's what they do. And DJ AM was doing just that. He was going to my parties and what we did was like more, we were a subculture. We did electro, we did like that whole world. But in LA, that world was indie, was hip hop, was rock, was electronic. It was what was brewing in our, like what we had going on. so he was coming to like see the artists and see the other djs and i just like i felt so like just honored to have him there and his humility allowed for me to become friends with him and then we became like best friends and we started a party together in the whole nine yards and it just was so special how did that evolve into banana split and some of the best young artists came to perform there.
1:22:51Exactly. So like we had the Dimock Tuesdays going on and that was purely like, you know, I mean, we had like Kate Cuddy there with like boys noise and like the Ed Banger crew and, and Daft Punk, you know, DJing without their mask, which was like an epic, epic night. And then when, so we're doing our thing every Tuesday. Consistency is key with, with stuff like this. Consistency is key with all life. You know, any business you do, if you're consistent and you're being, you're providing great service to people that care, you're going to be successful in that world. So we're doing that. We've been doing that since for, I mean, we did that with a party for almost 10 years.
1:23:35Am and I were like, we should do another party on Sundays at his club at LAX in Las Palmas. It's like, we're going to do something similar but different. We're going to still bring in the same DJs, and they would end up playing on Sunday and Tuesday. So when Lady Gaga's first tour came through, she played at Banana Split and at Denmark Tuesdays. You know, and it was so cool. But with AM, he brings in a whole different, you know, list of people. He is the celebrity guy. He brings in the pop world. Like Paris Hilton was always going there, Lindsay Lohan. Like the L.A. socialite circle of what that was at that time, they were all going to Banana Split.
1:24:21So he brings in like pop culture, bringing more of the underground, and that combination made it like this one plus one equals four. In what way did he kind of grow to serve as a mentor and life coach? Yeah, I mean, the thing is, is like outside of just being an incredible DJ, he was just an incredible human being, period. And he was a big AA advocate. And with that philosophy comes just this nurturing attitude towards others. And that's what he was. He was always available for the people that he cared about. So I can call him at four in the morning, he'd pick up the phone and be like, hey, everything's all good.
1:25:05and having a friend that actually did that was very rare. I didn't know anyone else that would actually do that. And then you find out this person that's doing that is literally the biggest DJ on the planet. And he's now your best friend, your close friend. How do you think it helped you? Well, for sure it grounded me, you know, like seeing that. And it just, obviously, it made me, like, when someone's there for you all the time, you know, you pay it forward. You know, you learn and you share. Just like what I was saying before. You have to always learn the things that move you, that change you.
1:25:50And what do you do after you learn? You want to share. What about his death do you think caused you to cut back on the drinking? Yeah, so after he passed away in 2009, I just made kind of a self-awareness check on my lifestyle. And my lifestyle wasn't consisting of drug usage. I never got into drugs. But I was drinking every show to get that liquid courage to just put on a great show. And it's fine when you do it here and there. But when you're doing every show, and then you go back and you count how many times you drink through the year, you're like, pretty much, you're just drinking all year.
1:26:32And it's so normal, you don't realize it until you stop and look back. And two to three drinks started becoming three to four. Yeah, and I was just like, and my show was a full-on physical show. I'm going ham. If you see a Steve Aoki show, it's like I am not just standing in the DJ booth. Back then I was like crowd surfing and I was in the crowd. I was jumping on things. And, you know, like I was just very, I was bringing the punk element of what I used to do, you know, when I was in bands. And I brought it to the DJ set. And it's a show. People loved it. But when AM died, not related to drinking, I just was like, I need to stop and think about my life, my future.
1:27:17And I can't do what I was doing. This is a full stop now. So at that moment, moving forward, I just didn't drink. And now I've brought it back because, you know, I like to enjoy the time with my friends. I don't go overboard. Like, you know, I've found that balance in my life. Before when I was DJing, when I was drinking and DJing, I would never drink alone. I never got to that point. But I would drink purposefully. I would drink to, like, party because I was playing and I needed to perform. I needed to get this energy out there and be, like, live. and that purpose is gone now I didn't need to drink to perform.
1:27:57I can't imagine you know getting drunk and performing now you know it's been like since 2009 you know that's the last time that I actually drank before I before a show. And a number of people in your family are allergic to alcohol right? Myself included Oh really? Yeah Japanese people Asians in general are allergic like if I have a shot I am red as a what's a fruit that's red? Strawberry, I don't know I'm red as a strawberry You didn't even have a first drink until after college Yeah, I was a straight edge until after I graduated college and then when I moved to LA I was at the bars at the clubs and that was the life I was in So I started drinking, and I was like, okay, this is fun.
1:28:53And then in 2009 I stopped, and then I just don't drink before. I haven't drank before a show since 2009, so it's been like 11 years. So your dad, and first your grandfather, he was a choreographer, dancer, Tokyo Stage Productions, he owned a jazz club. Then your dad was a wrestler in the Japan, I think, 1960 Olympic team before obviously creating the successful Benihana restaurant chain. You said he was kind of like the Richard Branson of his time. How so? He just did everything. He's like, he was of the motto, there's a will, there's a way. With Benihana as his platform, he was able to host these offshore boat races, but then race in them.
1:29:50He was able to get into a hot air balloon and break a world record going from Japan to the United States. He did so many things where he broke the traditional rule of how to do them by just doing it. You know, of course, he had experts around him to make sure that he could get it done. but I love that idea and I always looked up to him in that way that like he might not be the expert of that field but he will put his life to the test just to do it and I think I definitely have been inspired by him to also push myself outside of my own comfort zones to experience life at that level not nearly at where he was at.
1:30:39But, you know, in fun things I do, like cliff jumping and whatnot, that are like, it's definitely a little bit outside the comfort zone. But I want to experience that high, you know. Three comments you made about him that I thought were interesting were that he was all about the thrill. His whole life was like a string of impulse moves. And he was most at home when he was out of place. Explain that. Yeah, I mean, that's exactly, he's a thrill seeker, adventure seeker, adrenaline seeker. And when he's sitting still, it's like something's off. You want to experience him? You got to move with him.
1:31:21Like he's moving and I'm like, dad, hold on, hold on. He's like, I'm going. He's like, you better jump on. And I'm on. I'm like, okay, I made it. All all right, cool. We just go, you know? And then like, I'm like, I got to go home now. See you later. He's like, all right, see you later. And you come back around. You're like, he's like, I'm coming. Like, hold on, dad. All right, all right. All right, sweet. All right, this is, you know. So what he gave me was a life of experiences through his crazy world. Like I was blessed and spoiled by those experiences. How was he the most determined person you ever knew?
1:31:57He put his work at the top priority of the list. I couldn't believe in the doc there's a video clip of him saying his priorities were business, health, and family. Yeah, and he's not kidding. He was blunt in almost a very funny way. It's like he's cracking a joke about it because he knows how savage it is to say that. In the moments that we were together, when we had special quality time together, he was there. And that was important to me. And I won't forget those moments. In one of the more unusual stories, the boat racing accident and how you found out about your other siblings. I was so young, I don't even remember it.
1:32:36It's more from what you've been told. Yeah, what I've been told. In retrospect, it's crazy. I'm sure in the moment, I feel bad for both of the women. you know um the way my dad tells it he wakes up in his uh after an awful accident really like you know where he actually did die and they had to resuscitate him he wakes back up and he sees you know my mom his wife and then his mistress you know who eventually becomes his second wife and like i love all families we all became really close and that's one thing that my dad did with his family says he put his all his kids together and we're like you guys be friends you guys are brothers and sisters but yeah that the moment he wakes up and he sees both the women in his life and he just you know he says a story like to to people all the time like it's like i just want to die because i just want to die you know it's like funny now but wow lung cancer diabetes hep c cirrhosis of the liver, pneumonia.
1:33:42You made the comment that you never got so close to him as you did when he was passing away. Why do you think that was? Well, just like I was saying before, he was always moving. Yeah. At that time, he wasn't moving. You know, he was still. And there was a lot more of a heartfelt exchange there.
1:34:10and he really got to see how much he cared about his kids then. He was always concerned about Kyle and he was always concerned about Echo and all his kids. He was always making sure, like, is everyone doing all right? And at that time, I finally crossed the threshold
1:34:35where he got to see a glimpse of my success of what it means to him where I think the most important thing is that I'm stable. I think every parent, that's all they care about. As long as my kids are stable and they're going to have a sustainable longevity, I'm okay. Finally, he's accepted. I'm all in on music. Like, and I, this DJing thing actually panned out, Dad. It actually did. I actually was making money. You wouldn't believe it. And he's like, okay, I don't have to worry about you. There's like really special bonds of that, that I got to experience. How cool was telling him you were playing in Coachella in 2007?
1:35:17Yeah, I mean, it's just, it's not even just about that. It's just about, he doesn't know what Coachella is. You know, he doesn't, he didn't know. He didn't, to him, it's like, I just want to know you're like you're really legitimately going to be okay with like it's not going to be like the carpet's going to pull out from under you and you're basically living in little bars playing until you're old you know and it has like that's what you do playing little bars you know because he had wanted you to go to business school and become an executive in Benihana and you understandably wanted to he was more understanding that like I don't necessarily have to follow in that footstep.
1:36:01He's not a nepotistic father where it's like, okay, I'm going to swing you in here and you're just going to get like fast-tracked through. He never financially supported us for one. Well, he did pay for half my education, so I have to give him that. He supported my mom when they split and supported his, you know, but like he wasn't like, you know, birthdays, here's a check. I mean, actually, I never get many birthday presents. But that's not the point. The point is that he was more like, you need to learn on your own so when you fall, you can learn how to pick yourself up. Because if I pick you up, if I throw you the lifeline rope when you're in debt, which I was, when you're in a hole, you're never going to learn.
1:36:45And you're going to get in debt again. If I pay for the debt, which I can, you will figure out how to make another debt. and it's just an endless loop of not learning. You have to figure this out. You have to think outside the box. I never even asked him for help on the debt. I knew he would say no. That's his style. He would never pay. Just because he's rich doesn't mean that he's going to pay. That's the Japanese work ethic. That's a Japanese traditional father. There's no lifeline. maybe to the point like if I go to jail for something like I have to go it's not gonna bail me out he's he's a very like hard edged tough love father I'm grateful for that that's the only way you learn is you pick yourself up there was a moment um but I think you guys were in the the hospital room you really hadn't been alone with them before what about that time made it so powerful to you?
1:37:51It was just the quietness. It was a bit awkward a little bit in the beginning, and then, like, my heart just opened up, and I was holding him and crying, and I never cried like that. I never cried around my dad. That moment, I just, all of it came out, and, you know, he was just telling me he's going to make it through.
1:38:22And I really believed him because he was just a survivor. He survived everything. But I'm so glad I had that moment with him. I was really... I'm glad I got to be able to share that. Looking back now on it, it means even more. Yeah.
1:38:48Um, what of, what do you think he'd have to say about all the success you've now had? Every game day you show up for your team. Now it's your time. We go V! We go V! Ask your prescriber about WeGoV, semaglutide injection 2.4 milligrams, a GLP-1. Call 1-833-4-WEGOV or visit wegovi.com to view the medication guide and to learn more about WeGoV. Why wait? WeGoV! Hey, Chicago. Class it up with Crocs. You know back to school is coming in fast. So why wait to find your new fave footwear? Step into a local croc store and step into your new look. Try it. Style it. Make it yours. Because the right pair doesn't just show up.
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1:40:00Oh, he, my sister. Okay, so my sister, Devin. she was really successful when she was like 14, 15, 16, like when she was really young she was crushing in modeling and she started, then she became an actress by like when she was super young and my dad would just pick her up and just, you know, and she was a baby of the family so So it was just great to see that. It wasn't jealous. It was more like beautiful to see that moment. He loved to see that and loved to cherish it and pick up those moments. And I was so happy for Devin to have that kind of bond because she had such a great bond with him. And, yeah, I miss those moments that could have been like that.
1:40:53you know, it could have had like some really special moments there. And it's just, you know, I'm not going to cry again. So we're just going to keep it going. If not for him, do you think you would have had your same level of determination? All that stuff is unconscious. It's subconsciously part of me. I can't deny that. All of his kids, all of us, we all have some of him in us. And you can't take that away. I want to, as we wrap, I want to ask you a little bit about money and then close talking to you about your mom. But first, on the money front, because you cramping up. Yeah. First on the money front, because you brought up the period of your life where you were really in debt.
1:41:51How did you end up getting out of it? Slow and steady cash grabs from DJ sets at bars and clubs. My total cost of living,$450 for rent. My girlfriend was paying for the other$450. It was$900 a month. My phone bill is, let's just say$150. okay like my little small phone so that's 450 plus 150 that's 600 my car insurance is let's just say it's 150 so that's six seven fifty right and my food expenses for the month i don't know maybe like let's just give it 500 bucks that's 1200 dollars 1200 dollars is my like raw cost of the of my month. If I make$200 to$400 a show, I'm playing, I'm trying to play like four times a week.
1:42:44So let's average it at$300 times four. $1 ,200 in one week. I just pay my raw cost in one week. As long as I manage my food, everything else is constant. So as long as I keep my food cost down, the next three weeks, I'm making$3 ,600. $3 ,600. Where am I putting that money? I'm paying off my bills. How did you avoid letting it whack you out, though? I'm a cheap guy. I'm like a goldfish. I'm in a little goldfish pond, so this is all I can do. I'm not going to go and buy something I can't afford. I have to pay this s*** off. Wait, that's what Dan Bilzerian told me even with you today. Like, you were super frugal.
1:43:29I'm the cheapest. I don't want to say rich guy, but I'm a cheap guy. If I don't need it, I don't want to spend on it. Unless it's an experience that I love. That's why I spend so much on my house. Because I experience this all the time. I'd rather buy a foam pit in my house than a Bugatti. Well, maybe that's too expensive. Maybe like a low-end Ferrari. You know? because I love the fucking foam pit. I'll experience that more. I do have a Lamborghini, but that's because I've made enough where I can afford that. But in any case, at that time, I'm the goldfish. And if I do it correctly, this is where my business has started kicking in.
1:44:12If I do it correctly, I'll be able to pay everything off. And then Dimock money starts coming in and that'll help pay that off. But I stopped. once I found out I was maxing everything out I was able to pay it all off Dimock started making more money I started hiring employees that became a self-sustaining business eventually over time and then I made enough money where I paid off my stuff I had$20 ,000 of cash I bought my first car on my own I think you're 28 years old I finally paid off all my stuff I'm in debt all the way until I'm 28. I have$20 ,000 of like dirty$10,$20 bills, $5 bills crinkled up in a bag.
1:45:00I dump it all on the table and I buy a Prius. I had$18 ,000. The Prius is$20 ,000. Guys, it's$18 ,545. You're going to take it? We spent like an hour counting this out on the table. They're like, this has never happened before. We don't know what to do with this. I'm like, either take it or leave it. That's all the money I got. You can have all the cash I made. I'm a DJ. They finally talked it over. They're like, fine, take the Prius. And I got the Prius, you know,$1 ,500 off and drove off with my first car that I bought because I had issues with rodeo. My mom bought an auction for$7 ,000 and I drove to the ground.
1:45:42My mom has been my support structure. Like, financially, she's the one that, like, supported me. So I have to give that to my mom. We have a moment in the show. The most creative way, before you found success, the most creative way you were able to save money to get something special for yourself or somebody else would be what? The most creative way? Yeah. Buy my mom a home so she can be right here. That's the most important thing. I mean, it's selfish for me. But that way she has a nice home that she can build. My mom and my sister live there. yeah we're gonna build a bigger home for them now I want to I want to give her like the dream home before you found success how did you find smart ways to save money for yourself to make it financially I didn't have any money to save before you know I just like I had to worry about real real issues problem is when you're a DJ and you have all this cash it's easy to spend it because is cash.
1:46:45That's why personally I don't like having cash around me. I'd rather have it in the bank. I don't want it around because it's so easy to spend and so easy to lose. So that's one of the best advices. Don't carry cash. Smartest financial move and worst financial mistake? Smartest financial move. The way I invest my money, I have like it's supposed to be like a triangle and your safety is right here. You know, the bulk of your money should be in the things growing at like what, like five to seven percent. Safe money. And private equity is up here. And like alternatives is up here. This is the way it should be structured.
1:47:29Do that.
1:47:33I kind of do this now. It's not smart, but it's more fun. Why do you do it? I have money where I can invest in things that I really believe in. A lot of those things are tech startups. A lot of those things are things that are very speculative. I love being speculative in ways where there's higher growth potential, but it's higher risk. You go to the casino, you win big. You only talk about your big win. How about all the times you lost? Be real with it. At least one thing I can say as advice, be real with yourself. If you're afraid to tell people how many times you lost, Don't tell, but at least know how many times you lost.
1:48:14Yeah. Because I've lost on so much of this coin. You know, I went in. I went on Doge. I went on some of this stuff late. I got to GameStop one week before it went to the moon. I mean, I crushed on that one, but then I got on Doge late. So it balances itself out in the end, you know? And I invested in Shiba and these other coins, and like, I don't know what's going on with that, you know? What's your worst one? The worst investment? Yeah. I invested in this one tech startup that was literally, I got interviewed for because it was the biggest Kickstarter tech startup of the year. It blew everyone away.
1:48:57So I'm like, I got in early, guys. And everyone's like, Steve, tell us what happened. How did you get in early? Tell us about this company that's about to blow up. It's the biggest Kickstarter. I was doing interviews with tech companies or tech magazines. I'm like this thing's like literally impenetrable. It's just gonna blow up. And they just like, they got all the money in, and they tried to develop it in time, and for whatever reason they, it's like they spent all the money, and they couldn't get it out to market, and it just fell off, and it just, I lost all the money there. But that happens, you know, I'm not faulting them.
1:49:33Strangely enough, F &B, they say that 9 out of 10 restaurants close, so it's the most difficult business. Food and beverage and clubs are very, it's just tough, tough to make money in those. One diner I invested in, LA, never received, I invested 100 grand, I received 80 bucks. Or 800 maybe, I think it was 800 bucks. So what I say is always invest in the people, not the company. So I was investing in another guy that opened up a few restaurants. Nick Mathers from Australia. And the first restaurant we did was a restaurant called Evoli. It's on Sunset Plaza. And then that did really well. Then we opened up a New York restaurant called Dudley's on Brimble and Orchard.
1:50:22And it's still crushing. Then we opened up a small restaurant called Cassie. And then we opened up, before COVID, Elefante in Santa Monica. And they're all, like, It's been my greatest ROI. It's just incredible how well he operates. He puts so much attention to detail in the ambience, the environment, the food. And whatever he does, I'm in. I'm just in. I'm in with him. Nick Mathers, he's got an idea. I'm in. I want to end talking about your mom, who's kind of the unsung hero in all of this. How would you best explain the role that she's played in your life? She's my rock. She's my heart. She's my support structure.
1:51:09She's been there day in, day out since I was born. She's my biggest fan. She's just there. She's always there. She's my sun. She's my moon. And I'm just so lucky to have her in my life. I was going to say, what does she mean to you? You ask these questions and I don't want to cry, man. I'm just like, I love her. I'm just going to, I don't want to get emotional like this. I don't like it. I just, I love her. She's everything to me. It works. Yeah, okay. I wasn't trying to make you emotional. I know, I know, but like, get there, you know, I don't like it. Thanks for doing this. Yeah, no problem, man.
1:51:55That's it for my chat with Steve Aoki. to check out a tour of his elaborate and interestingly designed home and a look at his rare sports and Pokemon card collection. Go to youtube.com slash Graham Bensinger. And of course, while we were there, I participated in Aoki Staple getting caked and jumping off his roof into his pool, which I might add he bailed on shortly beforehand because he was a little under the weather. And I might also add I was quite concerned after I jumped that I might have overshot the pool. If you care to watch for yourself, youtube.com slash Graham Bensinger. If you get a chance, give us a rating and review.
1:52:51Thanks again for listening. Every game day you show up for your team. Now it's your time. We go V. We go V. Ask your prescriber about We Go V. Some maglutide injection 2.4 milligrams, a GLP-1. Call 1-833-4-WEGOV or visit wegovy.com to view the medication guide and to learn more about We Go V. Why wait? We go V. Fall is the perfect time to refresh and reorganize your space. At the Home Depot, find power tools and tool sets starting at$50 to help tackle DIY projects, home updates, and more. Whether you're drilling brackets to support new shelving or sharpening your hedge trimmer blade with an angle grinder, the Home Depot has the tools you need to check projects off your list.
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From the publisher
Graham gets an all-access pass to one of the world’s most prominent and financially successful DJs, Steve Aoki. While talking at his epic Las Vegas home in July 2021, Aoki opens up about the sacrifices that come with his professional successes and how his father’s death led to a pursuit to live forever. The avid card collector also details a risky purchase of an extremely rare item.




