#31. Anders Björkstål: Mastering Small Cap Investing

20 Apr 2026 · 1 h 22 min · 39 chapters

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In short

Anders Björkstål discusses how to master small-cap public equity investing, drawing lessons from his upbringing, early investing, and years on sell-side and hedge-fund buy-side roles. He also explains why Swedish corporate governance and founder culture can be investable, and shares key wins/losses from his career.

Guest background

Anders is a Swedish investor focused on small and mid-cap public equities for ~15 years, with most experience on the sell side and institutional hedge funds. He worked in London at Berenberg (where he met the host during an assessment process), and later managed money for university endowments and family offices. He grew up outside Gothenburg in a rural village with limited money and a strong emphasis on education.

Key claims

  • Small caps can outperform when you combine cheap valuations with real business quality and margin expansion.
  • Swedish markets can be unusually trustworthy due to low corruption and long-term founder/holding-company structures.
  • Earnings declines are often not “priced in,” so investors should avoid situations where earnings are shrinking.
  • Capital allocation discipline (avoiding dilution, reinvesting free cash flow into higher ROIC opportunities) is central to compounding.

Notable examples

  • Early investing: Ericsson shares (1990s story via his grandmother) and his first trades at ~14–15.
  • Mistake: Just Eat/Delivery Hero–related capital allocation—buying struggling UK/US assets during COVID while market share was being lost.
  • Win: A Swedish gambling/spinout company (NetEnt-linked ecosystem) where Yggdrasil slot production drove margin inflection and a large stock rerating.
  • Swedish playbook: Bureman & Beving and Logikrans—serial acquisition without dilution, using price-to-working-capital as a KPI and reinvesting cash into niche businesses.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Meeting Anders Björkstål

0:35 to 2:14

Host introduces guest Anders Björkstål, discussing his impressive background in investing.

“I understand I'm the first guest of this podcast, so I'm very honored.”

First Encounter at Berenberg

2:14 to 4:00

Anders and the host share a humorous story about how they met during the interview process at Berenberg.

“I'm 6 '5", but Anders is the normal spiking blood man, which makes him a super giant.”

Influence of Upbringing on Investing

4:00 to 5:29

Anders reflects on his upbringing in Sweden and its impact on his investment philosophy.

“I did a couple of those, but yeah, this was the one I met you, so.”

The Journey into Investing

5:29 to 8:00

Anders discusses his early exposure to investing and how family history influenced his path.

“Yeah, so I mean, I grew up outside of Gothenburg, a tiny, small village.”

Starting as a Young Investor

8:00 to 11:45

Anders shares how he began investing at a young age and the lessons learned from early successes.

“I mean, I don't like to study in general, but I mean, you can get through it.”

University Investment Society Experience

11:45 to 13:38

Anders describes his role in a university investment society and the structure of their fund.

“I mean, for disclosure, I don't really read investment books anymore.”

The Investment Culture at University

14:00 to 15:00

Learn about the unique investment culture and practices within a university fund.

“So that's where like everyone spent like 100 % of the time.”

High-Intensity Investing Experience

15:00 to 16:00

Discover how a group of students engaged in serious small-cap investing.

Personal Investment Journey

16:00 to 17:00

Explore the speaker's personal journey into investing, including initial capital.

Learning from Successful Investors

17:00 to 18:00

Insights into how one learned from a successful investor's strategies.

Show all 39 chapters

Investment Strategies and Market Timing

18:00 to 19:00

Understand the importance of market timing and effective investment strategies.

The Evolution of Small-Cap Investing

19:00 to 20:00

Discuss how small-cap investing has changed over the years and its challenges.

Character and Integrity in Business

20:00 to 21:00

Learn about the importance of trust and integrity in Swedish business culture.

The Nordic Corporate Governance Advantage

21:00 to 22:00

Insights into the strong corporate governance in Nordic countries.

Sweden's Unique Historical Context

22:00 to 23:00

Explore how Sweden's history has shaped its current economic landscape.

Swedish Society and Business Practices

23:00 to 24:00

Understanding the Swedish societal values that affect business practices.

“He's like, I don't know, some kind of third sense that he always times really well.”

Sweden's Economic Efficiency

24:00 to 25:00

Learn how Sweden's high taxes contribute to business efficiency.

“You can really trust, I mean, Swedish people.”

The Dual Share Class Structure

25:00 to 26:00

Explore the implications of dual share classes in Swedish corporate governance.

“And even if you're coming, like in Sweden, like everyone pays invoices on time.”

Long-Term Thinking in Investment

26:00 to 27:00

Discuss the importance of long-term thinking in investments in Sweden.

Efficient Capital Allocation in Sweden

28:00 to 29:15

Explore how capital efficiency and governance structures in Sweden differ from other countries.

“because you have the systems in place from Sweden and you're probably like 15, 20 % more efficient than your competitors.”

The Influence of the Wallenberg Family

29:15 to 31:22

Learn about the Wallenberg family's significant role in Swedish entrepreneurship.

“probably has had a very big impact on Swedish entrepreneurship in general.”

Challenges of A and B Shares in Investing

31:22 to 33:18

Understand the complexities and liquidity issues surrounding A and B shares in investments.

“So that's through Investor that they own several other industrials, banks, EQT, I guess, which is a big private equity firm.”

Learning from Investment Mistakes

33:18 to 34:28

Discuss early investing mistakes and the critical lessons learned from them.

Case Study: Just Eat's Downfall

34:28 to 40:01

Analyze the decline of Just Eat and key lessons from its capital allocation mistakes.

“I'm probably butchered his second last name here, but he was a founder.”

Big Wins in Early Investments

40:01 to 42:00

Hear about a notable early investment in the gambling industry and its growth potential.

“shrinking earnings like it doesn't matter like it will it will just continue going down and there's no end to it.”

The Growth of Small Cap Gambling Businesses

42:00 to 46:20

Learn about the various gambling businesses and their impressive growth metrics.

“So you had about 100 million Swedish or 10 million US in terms of enterprise value left.”

Investing in Serial Acquirers: The Berryman and Beving Example

46:20 to 48:31

Discover how Berryman and Beving effectively acquire and grow businesses.

“But yeah, that was, I mean, it was like every quarter it's just raised and beat up 25 % and it trended a bit and raised and beat up and again.”

Leadership in Business: The Case of Jörgen Big

48:31 to 51:28

Explore the leadership style and strategies of Jörgen Big and their impact on company success.

“I think, I'm not sure what Adtech's market cap is now, but it's probably like 10 billion or something.”

The Importance of Discipline in Capital Allocation

51:28 to 56:00

Understand the significance of disciplined capital allocation in maintaining business success.

“all the free cash flow that they generate from a business.”

The Impact of Market Behavior on Investment Strategy

56:00 to 58:00

Understanding how market conditions influence investment decisions.

“a lot easier to evaluate whether someone's disciplined to what they said that we're going to do, right?”

Evolving Investment Styles Over Time

58:00 to 1:00:30

Exploring how Anders' investment approach has changed and matured.

“but it looks like their acquisition pace kind of slowed down a little bit.”

Simplicity in Investment: Lessons Learned

1:00:30 to 1:04:40

The importance of focusing on core fundamentals in investing.

“And it takes you two minutes to find out that.”

Navigating the Challenges of Investment

1:04:40 to 1:07:30

Discussing the unique challenges faced by investors compared to entrepreneurs.

“situation where one situation is exactly the same as the last time.”

Common Mistakes New Investors Make

1:07:30 to 1:10:04

Identifying pitfalls that newer investors should avoid to succeed.

“And yeah, being investing, I mean, I've done it for 20 years.”

The Dangers of Gambling in Stock Markets

1:10:04 to 1:12:00

Understanding the risks of aggressive trading and the importance of research.

“And I think this is something that happened during COVID, but I don't think it's going to go away.”

Finding Success in Small Cap Investments

1:12:01 to 1:13:19

Discussing how to achieve significant returns through smaller investments.

“So we're taking all that money investing in stocks.”

The AI Investment Dilemma

1:13:20 to 1:16:02

Exploring the implications of AI on business investments and revenue generation.

“We will see where the growth comes from.”

The Emotional Rollercoaster of Investing

1:16:03 to 1:19:35

Insights into managing emotions and expectations as an investor.

“because there's a lot of revenue that needs to be generated to make up for these investments.”

Freedom Over Wealth: The Investor's Mindset

1:19:36 to 1:20:57

Understanding the personal motivations that drive investment decisions.

“And you probably still do a couple of percent per year.”
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Transcript

Automatic transcript. May contain errors.

0:00Anders Björkstål:If you ask any great founder or investor how they got here, the answer is usually not a straight line. It's a series of decisions, risks, setbacks, and turning points that shake the path along the way. This is Inflection Moments Conversations, a companion series of one-on-one conversations with founders and investors focused on the defining moments in their career so far. These are the moments that tested them, that changed their thinking, and influenced what happened next. In each episode, we unpack those moments and the lessons behind them for the people building and backing the next batch of great businesses.

0:35Anders Björkstål:So without further ado, let's dive in. Welcome, Anders. Thank you for joining. Thank you for having me. I understand I'm the first guest of this podcast, so I'm very honored. Yeah, first, but hopefully not the last. See, I've heard you have a good pipeline, so it should be okay going forward. I appreciate that, man. Okay. Well, look, it's worth introducing you because I think you've got a background that our listeners are going to find really interesting. So for the last, I don't know, roughly 15 years, Anders has been an investor with a focus on small and mid-cap public equities. With most of that experience working on the sell side and institutional hedge funds.

1:13Anders Björkstål:and having grown up in Gothenburg in Sweden, Anders spent his formative years in investment banking, starting out with internships at Goldman, Pareto, Carnegie, Danske, like a who's who of investment banks out there. And he spent several years as an analyst managing money for his university student society. And then he moved to London as an analyst at Berenberg Investment Bank, which is how Anders and I originally met. And we'll talk about a funny story in a few moments about how actually we did meet at Berenberg. And after that, he spent six years working on the buy side, institutional hedge funds, including managing money for some of the most prestigious university endowments and family offices in the world.

1:51Anders Björkstål:But most impressively, and my thing you know, is Anders developed his craft from scratch to be a phenomenal public markets investor and did so by learning a quite unconventional approach and one that has proven to outperform many of the largest institutions looking at the same opportunity set. so welcome and as i hope that that did justice for your background i mean i'm living my own life and when you summarize it like that it's uh it sounds better than it actually is but maybe it's the power of looking from the outside yeah well i can always be your sort of like part-time cheerleader if nothing else uh ends up working out so i think it's worth sharing a little bit about the actual moment that you and I met at Berenberg because whilst you can't tell from a camera, Anders and I are maybe above average sized humans.

2:42Anders Björkstål:Anders is a little bit more so than me. Anders is what? 6 '7", 6 '8"? You like average in Sweden, aren't you? I'm 6 '5", but Anders is the normal spiking blood man, which makes him a super giant. And so when we met, it was actually during the interview process and when we were when the HR head of HR came in she kind of shared that we would be waiting for a little bit and then as she left I think everyone started speaking in German right yeah I mean it was a German investment bank and even if we were in London it was the influence was quite clear that there were a ton of Germans I mean I'm Swedish I don't speak German you're British I mean none of you guys speak any other language so that's how I got started right and so like i think the assumption was that everyone was going to end up working in the london office but sorry to hear everyone speaking german around you like makes you wonder if like they're actually schlepping us out to munich by accident anyway i think uh we ended up seeing each other as being on the slightly uh outsider's perspective but neither of us spoke german and we actually became good friends in the interview process and regardless of whether i think either of us got the job we exchanged numbers and kept in touch and it was a cool outcome that actually I think we're probably probably only two if not maybe one or two others that got the job in that assessment center right yeah I think it was maybe one or two more that's right I mean it just is investment banking kind of assessment center days I mean it's a kind of a sweatshop for university students right you throw them in a room and it's kind of like the hunger games and you do various tests throughout the day and in the end you have no clue, you just go home and you wait for a couple of days and then you get a cool phone call.

4:29It's quite stressful, to be fair. I did a couple of those, but yeah, this was the one I met you, so.

4:38Anders Björkstål:And that was what, 2015? That was 10 years ago, or 2014 maybe. I moved here in 2016 to London, so this must have been 2015 because it was a year before then. And yeah, then we had to wait for I think 7-8 months before we actually started the role. Yeah. Well, anyway, there'll be plenty of kind of overlap, I'm sure, in the course of this conversation about when we talk about my and the shared experiences working together. But I think, you know, just to start out this conversation, it's important that I feel how people think about founders and investing is really impacted by your formative experiences as a child, because that's ultimately what makes people quite different, you know, in their philosophy and their experiences.

5:21Anders Björkstål:So it'd be interesting to hear a little bit more about your upbringing and how you think that affected you as an investor. Yeah, so I mean, I grew up outside of Gothenburg, a tiny, small village. I mean, in a good day, it might be 150, 200 houses there, call it 500 people. There might be like three, four kids in each age group, you know, and you have to take the bus to the other town or, I don't know, village, whatever you want to call it. and they kind of collect all the children that lives around on different kind of farms, basically. It's quite rural. And, I mean, there's no affluence there.

6:02There are some people commuting to Gothenburg and working maybe a little bit kind of, yeah, regular industry type of jobs. But I wouldn't say there is like, it's a very different lifestyle to growing up in London. I mean there is no such thing as private schools like everyone goes to the same schools everyone playing the same football team and yeah I think that like if you go on holiday once a year like I mean you're well off against your pierce there so it's a super like I don't know it's very safe I couldn't have a wish for a better upbringing but like there was never like money flowing around Like you never had these options.

6:47Like there were maybe a couple that went traveling like after a while. But like I used to remember like in my ninth grade class. So we were probably like 75. And I think seven or eight of them went to university. And I was one of them. So that's like a very, like it's a very small proportion. If you compare it to like living in London or any big city in the US. I mean it's like everyone's goal is to bring their children to university right I mean that's that's what people work for that's why they save up I mean you have such a like college funds like I mean that shit doesn't exist in Sweden I mean university is free so even though it's free to go to university actually in fact you get paid like 250 300 a month to go to university as long as you like manage it finish your courses and still people don't do it in that great extent and that kind of yeah that was upbringing i had and i always felt like a little bit like an outsider so my mom for example she grew up in gothenburg and yeah my grandfather was like a ceo of an insurance company so they always had like this more like education is important and then we moved out here because my mom didn't want to live in the city anymore so she moved out there and met a man and so on and that kind of always felt like she still brought this with me like she always told me like oh it's important to like do the right thing I mean I'm I'm always gonna love you whatever you want to do but but if you go to university it's not a bad thing you know and And yeah, so I mean, I went to university and studied business economics and I did like my bachelor's in financial economics.

8:35I kind of didn't like university. I mean, I don't like to study in general, but I mean, you can get through it. So I choose economics. It's mostly math. So you don't have to go to class so much, which was the best thing. So that's why I chose it. You could choose that own business administration kind of accounting and that stuff. But I didn't want to go to school. So yeah, it's better to do math.

8:55Anders Björkstål:and share a little bit about how you first got into investing because i think that's an interesting story right because before you started working at hcm managing money for the university student society you kind of i guess being a young kid growing up in a small town like where there's not too much in the way of like the local job market it's it could be interesting to hear about how you first kind of dip your toes in yeah so my grandfather he he died when i was four years old so he was never with me but he was he was like a he invested a lot and obviously my grandmother benefited from that so basically he bought quite a lot of shares in ericsson and this was like 1990 you know and then the it bubble came and those shares just like i don't know 100 200x or something she i mean i think that was like a four or five thousand dollar maybe investment from start and it is like skyrocketed and she sold it like on the peak and she managed to build a house for them like she just decided to build a house and she sold the shares and then like two years later she booked back the same amount of shares and it cost like four thousand dollars again so it was so that was like I heard that story being told sometimes and my mom always told me like oh you would have enjoyed to be with your grandfather so much because you had a very similar mind however there was no one investing in my family like I've heard about it that knew kind of what it was and then I had an older stepbrother he also went to university to study but he became an engineer though but he was like dabbling in like some shares on the side when he was in uni I mean, he did like high risk kind of lottery ticket type of things.

10:46But so he kind of showed me a little bit. He was like, oh, I use this platform to do my trades, whatever. And I was like, okay, well, let me do one as well then. But then I was like 14 or 15. So then I needed my mom to sign off on it for opening it because you cannot open it until you're 18 in Sweden. So yeah, I got that one started and then I just bought like three or four stocks. And that was kind of my first introduction. um i didn't look so much at it i think this was like in 2009 so when i looked back a couple of years later i mean they were all like three four hundred percent up because and i was like oh this is pretty sweet um should do more of this uh i mean there was no money back then but uh yeah that that's really how it started i thought it was a good idea to see what's uh what stock market's about so i started investing more and more reading books like i mean it's the regular stuff you know like Warren Buffett, Peter Lynch, and Joel Greenblatt.

11:42Those were probably my favorites back then. I mean, for disclosure, I don't really read investment books anymore. I think there's very little benefit once you read the best 20. After that, the marginal return on that time is quite limited, and I don't enjoy it so much. It's a bit dry. So I'm not doing so much anymore. But yeah, back then it was good to lay the foundation. and yeah I started investing a bit more and more and that's when I kind of realized in high school I was like okay maybe this is what I want to do because I had a few jobs on the side you know and nothing really interested me so this was like the first thing because I wasn't quite lazy so I was like okay here I can actually make money but I don't actually have to do so much I could just like look at the companies they did the work for me that that's a pretty good deal and so yeah I I thought, okay, after university, I'm going to try to go into investing.

12:39So that's when I went to study business and economics. And yeah, that's how I got into HCM, what you mentioned before, which was basically a selection of 15 students from all different age groups. So it's from first year up to the fifth year. So it could be both from bachelor and also the master's. So the masters, these guys were typically, I'm saying guys here because we tried to get female in, but I mean, this is like nerds, you know, like everyone's like loving investing. I mean, we had like maybe one application a year from a female out of 100. So it was hard to get a female in. We managed in the end, but it was a struggle together.

13:28But yeah, in the end, like I became a part there. We had like three, four hundred thousand dollars maybe at the time. I think it's like 4 million now maybe. So they put like pretty strict restrictions like how you could invest. So some had to be in money market funds, some had to be in bonds, some had to be in mutual funds. But then there was like 30 % of the portfolio that could be invested in stocks. And 50 % of those, so those 15%, they were invested in small caps. So that's where like everyone spent like 100 % of the time. So that 15 % of the portfolio, it was like, that was the only thing people cared about.

14:08So we were like, okay, so every week we had like meetings, usually had like four or five presentations a week, maybe. So every time a company reported, for example, we had an analyst that was in charge of like doing the updates, telling what they've thought about stock, and you took a buy or sell decision afterwards. And also you would do new company kind of pitches. you probably did like three or four of those per person per semester so yeah every four or five weeks or something like that you had to do a pitch and so yeah we had meetings every week and it was like three hours maybe everyone's just sitting around talking stocks and yeah that was a bit more formal though the really good thing was that we had an office so we managed to in some way into like the principal because he loved us so he would give us an office at school so basically take like an old classroom that was like kind of too small to use but nor it could have been used but he was like yeah but what you guys do is like really important so i'm gonna give you this office like here are your keys and then we basically got sponsorship from a swedish broker as well a brokerage platform called nordnet and um they gave us like six computers with like double screens some subscriptions to some various news sources and like databases and stuff and i mean that's where i spent my university like i didn't go to class i went to this office and it was like we were like three or four of us there was the most hardcore involved in this thing we were there all the time you know it's like even on weekends we would go down and just like chill talks talks yeah you see what's going on and yeah that's what we did it's interesting right

15:47Anders Björkstål:because most people when you think of investing money for your university student fund you think of people that are doing this like an hour or two a week like super part-time they're probably mostly investing in large caps so there's only so only so much tracking error that you can get from investing in you know other big stocks in the index but what you guys are doing it's almost like you're investing as if you were doing this professionally right like you you are working 30 40 hour weeks even running money for your student like student university fund and you're doing it in a niche that very few institutional investors are looking at and are finding alpha in those kind of small pockets is that kind of feel like was that kind of how it felt like back in the day so so i would say there were um so we were 15 of us and i would say that there were probably three or four of us that did like there were you spending a lot of time there but we also invested we also invested ourselves so we would spend like a disproportionate amount of time and because so i have diabetes which meant that when i was like 12 when i got it i i got a bit of an insurance payout so i had a little bit of starting capital i mean we're not talking millions here we're talking like 35 000 so but i did have a starting capital which at the time was i mean it was quite useful it was putting like mutual funds in the meantime until i was 18 when i got access to it so it wasn't like it was i couldn't do anything with it but um so so we were a few that might from various sources had a little bit of capital and some of them especially the ones that spend the most time they were a little bit older um so actually i was like 22 but the ones i was hanging out mostly with they were like 30 and they haven't they was like one of the guys his name is uh yeah he's on he's on twitter i'm not gonna give out his real name because he doesn't want it but his name is christian or nemcap at twitter so he was basically he started investing when he was like 18 i think he took a loan so he had like 15 000 dollars from the start and since that until today he's compounded that money by 50 per year like a kegger of 50 and just to make sure people had that that's five zero not one five five zero exactly so i mean he's taken it from so he had he started with like 170 000 swedish kroner which like 15 or 17 000 and today that's about 50 million dollars and he has taken out money alongside the way as well so he's never had a job so he went to do school because he became a full-time investor not working when he had like 200 grand like dollars so he was like okay if i don't make like 40 per year i'm gonna need to find a job so he went to university because then you actually get paid for going to school and you can also take out like basically an interest-free loan um so you can support yourself so you can have like thousand dollars of coming into your accounts every month and you don't have to do so much like as long as you pass your courses you get that money obviously of course the loan part of it you need to pay back but he was like okay if i give myself three years here studying i can use defer that payment and i can be cash flow neutral when i'm studying and i can compile my money in the meanwhile so i think at that time he had probably like 400 grand or something and but then he was like oh maybe i should start working as an accountant but then because i need it's kind of good to know like accountant stuff you know and then well then he just found a 15 bagger and the portfolio went to like five million he was like no I'm not gonna do that I'm actually not gonna finish so he never finished uh he like failed the last statistics course like three times in a row and he was like oh I don't want to do this anymore it's like it's too boring it's too expensive for me to sit and try to win do this like if I find one more investment case it's pointless for me to find it like it's like the opportunity cost is too big I can't I cannot waste my time on statistics yeah so maybe share a little bit more about what christian taught you right and like what you were able to absorb from someone that can compound it 40 50 60 percent a year yeah i mean he didn't never did any models or anything it was kind of um isn't that big to basics he was like it mainly like if companies grew the valuation was cheap and you could get the double engine or triple engine even that you have revenue growth and you also have expanding profit margins in combination with a cheap valuation from start and remember this was back in 2011 2012 like there were a lot of small caps in sweden that traded on like four or five times ebit and was that like maybe seven eight times price to earnings ratio and they were growing like 50 because the economy was recovering from the financial crisis and if you could find i mean they were they were very fertile hunting ground back then and if you were on top of companies you could really find a good stuff today everyone knows about sweden everyone knows about the serial acquires and you see all these like american investors they're just looking at small swedish companies and it was just very different back then like nobody wants to touch dogs it was he's like all right good good times it was like cheap valuations great companies like good corporate governance in the nordics economy was growing everyone's happy like yeah it was uh it was good it was a good time um so that was different but back then i mean it's always been very like sensible and heavy does it and in some way he manages to like never lose money on any stocks he purchased is like even the times when he's wrong he very rarely loses money so he's very patient and usually he buys stocks when the market's dipping a little bit and in small caps you can get kind of kind of a bigger movements usually so he oftentimes manages to buy quite well i think that's getting harder with time because he's now much bigger so for some of his investment in sweden he needs to own like eight to ten percent i think in one of the companies he owns here it's like the second biggest shareholder so it's getting tougher when you have more capital but back then that wasn't really a problem um but in general it's used to find like kind of honest people running companies decent growth margin expansion and yeah he's trying to think about it and just not overpaying for things and usually staying relatively patient around how he purchases and when he realizes he's wrong he just like chucks it like he's just getting rid of it like there's no questions like you just need to get get out he doesn't care like he's yeah so i think from from what i've seen like i mean i realized like we bought the same stocks and he was like oh i made 60 percent of this i was like oh but i made 45 how did you do that like he was like yeah but i purchased on this day on this hour when it was down like six seven percent on the day okay okay so he he's like always He's managed to suck out every little...

23:24He's like, I don't know, some kind of third sense that he always times really well. I'm not so good at that. So that's why my Kager is much lower than his. I think those are really the big things. He never really has any losses and he just manages to purchase really well and sell really well. I don't know. I think that's a skill that is very hard to learn. But yeah, because it's so much about the motions,

23:51Anders Björkstål:right when it comes to that yeah how about like from a founder's perspective right so you know you talk a lot about corporate governance and i think one thing that's quite interesting to for listeners to hear a little bit about who aren't familiar with the nordic market is what makes the corporate governance and the founder sort of culture so investable you know and what you were able to learn both from christian and just like observationally about the kind of founders he was backing i think in sweden is like or at least among the swedes that grew up like 20 or like they are baby born like the 60s 70s and 80s like i mean people to people take pride in like doing a good job and it's like it's very rare that you try to come up with frauds are not so common i mean it's been a little bit more of that lately but But I think in general, like people are quite honest.

24:47You can really trust, I mean, Swedish people. I mean, I think people are too honest sometimes because when they do business with other geographies, they might get screwed over because they trust people so much. And even if you're coming, like in Sweden, like everyone pays invoices on time. You go to Denmark, like they don't pay you. Like you need to go to the door to get the invoice paid. you know it's like it's like a culture shift happens already in in Denmark and like look at the stock exchanges like there's a massive difference like look in Sweden like the stock

25:23Anders Björkstål:markets are very developed and I think there is a strong entrepreneurial spirit and there has been a little bit of tech companies I mean you have Spotify for example which maybe is the biggest one, but also with engineering, like kind of, so one thing about Sweden is that it was a very poor country, but we stayed neutral in the Second World War. I mean, think of that what you will, but we didn't take anyone's side, which means we were never bombed. When the whole of Europe was building up again, like Sweden sits on like massive resources in like forest, mining, and yeah kind of like industry and engineering knowledge so when they were rebuilding europe like in sweden was like there was it was roaring like people went from farmlands to becoming like kind of middle class wealthier and you had this massive kind of social social infrastructure being built out you had a security system i mean sweden was always a social democrat or i don't know liberals probably call it um and uh it's always been quite high taxes but people always trusted each other and no one would screw you over and there wouldn't be any really corruption to speak of of course it always corruption but it's not so much i mean corruption index in sweden is probably one of the lowest in the world i mean maybe iceland is higher but like you you basically you had a trusted society and people weren't like people would do a good job and people wouldn't stay home just because they could stay home on benefits and just do nothing and like everyone kind of contributed and it was like a sense of um sense of everyone contributing together so i think it was fine to pay a little bit high tax because you knew what you got the government had you like they would provide school for you they would provide health care for you probably among one of the best in the world and you wouldn't pay anything for it.

27:27I mean, you already paid it in the tax bill. And then there was so little corruption alongside the way. So actually, the kind of system did kind of work. And most companies are quite efficient as well because it's so expensive to hire people in Sweden. Like the tax bill for hiring people is like really high. So you need to be efficient. So you cannot not be efficient because you can never compete on international scale. But then when you bring that abroad and you go to another country like the UK, where the tax bill is lower all of a sudden, like, yeah, you can compete pretty well because you have the systems in place from Sweden and you're probably like 15, 20 % more efficient than your competitors.

28:06Like you, I mean, you print money. And that's what happens. Like you have so many companies, industrial businesses, that's gone and been really strong in the US as well.

28:17Anders Björkstål:Right. Yeah, I mean, from a sort of capital efficiency standpoint, you get very hard with how to invest in capital businesses. is out of Sweden for that reason. I think it'll be interesting maybe to explore a little bit on the corporate governance side, right? Like about how you deploy capital and the sort of very long-term thinking. I think it's also worth explaining like what makes the Swedish sort of like founder culture a little bit different because you can talk a little bit about like the dual share class structure that's super common that basically gives a lot of voting power to the people that control a lot of the business.

28:45Anders Björkstål:You know, at least where I'm from in the UK, typically the corporate governance structure is a little bit more short-term thinking, a little bit more dividend centric, which means that you're not reinvesting enough cash in the business, like truly grow a moat. So I think it's interesting to explore what makes the sort of corporate governance and how you deploy capital different in Sweden, because I think that affects how founders make decisions that ultimately build great companies. I think that the Wallenberg family probably has had a very big impact on Swedish entrepreneurship in general. I mean, there hasn't really been so much class A and B shares.

29:29You've seen a little bit of that in the US lately, especially with tech founders that wanted to protect themselves. But that's like from venture capital taking over, so they cannot take long-term decisions. And then when they go to the stock exchange, they just keep the A and B shares and they remain in voting power. But in Sweden, you had this family called Wallenberg. I mean, it's a super wealthy family. It's more like a dynasty, if anything. and they own several big companies in Sweden and they might own like 20-30 % of them in terms of like the share capital, but they have like one to 10 voting shares.

30:07So they would own the A shares, which is 10 times stronger than the B shares. So let's say you have more than 10 % of a company's outstanding shares and you own the A shares, you will basically have a majority to or like a super majority to vote on the AGM and decide. Which is fine as long as the people who are in charge are sensible people. Which they are. I mean, they've created like very strong. I mean, if you look at Omex 30 today, which is the biggest 30 companies listed in Sweden. I mean, I don't know how many they are apart of, but they probably have voting shares like six of them or something.

30:49So it's, yeah, it's a big sphere and the family has a very long history and they've been groomed to be business leaders. They keep a very low tone though. They're never out speaking in media really. They stay away from media as much as they can and they do their thing and they stay in majority of these important Swedish large companies. And, yeah, I mean, they've done more. So they own Investor, which is their holding company, basically. So that's through Investor that they own several other industrials, banks, EQT, I guess, which is a big private equity firm. So they have investments throughout.

31:37Anders Björkstål:Yeah, and it feels like there are a lot of other holding vehicles that have kind of adopted that same philosophy, right? Like you've got the tour and other big, like, like big pools of capital that when they're allocating to local Swedish companies, it's with the idea that like we're going to be permanent source of capital for you to be able to reinvest long term, which I think further reinforces this idea that these Swedish companies are quite different and why they can be a phenomenal niche for investors, right? Yeah, I mean, A-Shares is great as long as you have someone who does the right thing.

32:09if you don't I mean then you're screwed like then I mean you cannot do anything you sit there and you're I mean as a minority shareholder it might not matter so much because you can always sell your shares but if you own 5-10 % of a company that is listed and the people in charge have all the A shares I mean there's no liquidity in the A shares I mean some of these big even if it's like a 20 billion dollar company with market cap like there's no one trading the A shares like they are listed on the stock exchange you can buy and sell them but i mean the spread will rip you out your eyes out so you have to buy the b shares basically and um so investor for example their a shares is trader and their b shares are traded so not to say that you cannot get the control yourself but you can never get you can never go past uh developer family anyway so yeah and you don't have very strong liquidity in a share so yeah that's why you probably buy the be shares anyway but if you trust a good person is in charge then it's fine but yeah it you have to have a long history of understanding how what kind of decisions they've taken in the past um but yeah for myself i mean if i was investing i mean i wouldn't care if i was buying investor for like a pension portfolio i mean i would be totally happy with wallenberg being in charge there like i mean why not like they've done the right thing for like like 150 years like uh probably their son's or daughter is going to continue doing the same so let's change gears a little bit um and

33:37Anders Björkstål:talk a little bit more about like the key moments you know that as an investor you're able to kind of learn from in your decision making style you know on the journey so i guess like as a first sort of question for you you know we're talking a lot we've spoken a lot about what you've learned like in the formative years of your career so like what would you say was the biggest investing mistake that you made like earlier on in your journey that allowed you to kind of realize because I think people remember their mistakes much more than their successes and a lot of the mistakes not all the mistakes but a lot of them happen at the earlier part of your journey as an investor so it'd be interesting to hear maybe a mistake that you made whether it was like on a founder level you know how you approach investing in a company and what it taught you basically Okay, so just the takeaway, there was a business that was run by Jitze Kroon, who is his Dutch.

34:34I'm probably butchered his second last name here, but he was a founder. He started the business back when he was in university to basically get food delivery. And it was a marketplace business. It was super profitable. It was more like a booking type of business model where the restaurant delivers the food. You as a customer, you order it and they take a little cut of 10 % and you make 60 % margin basically. Then the company grew and they become very, very strong in Holland. And they went to basically war in Germany with Delivery Hero and they managed to win. They did a really good job winning Germany.

35:16They did a few small acquisitions of like number three and four. they became number two and then they just managed to take over Deliver Hero. I think this is where it went a little bit wrong because I think Gigi became, he thought he could take it over the world. And over this time, also, I'm not sure if you remember, but during COVID, Uber and DoorDash grew immensely and they were subsidizing vouchers for everyone to order. and Just Eat, that was like a profitable company with 45 % margins in Germany and Holland. They felt that, okay, if we're going to have a business left, we're going to need to also join in on this.

36:04So what they did first was they acquired Just Eat in the UK, which was a very struggling asset. I think they've done a decent job here, but UK was a much more of a battleground than Germany and Holland. So Uber came here. You also had Deliveroo here. And both those models, they lived on venture capital. So they could do a lot of discounts and just started to lose market share, which meant that they needed to change their operating model to become logistics, which is basically you're not only aggregating the demand, you're actually providing the rider as well but they didn't have any density so they probably lost like five pounds in order right which is really hard and yeah he allocated capital to the uk and then also it was he bought grubhub in the us and for our us listeners you probably know that grubhub is not the hottest stuff on the street anymore i mean it's doordash all over the place right and uber in some uh some geographies but nobody really just grab up anymore so that was a declining asset and he diluted the shares he came down to like 10 ownership which was fine it was probably a 10 billion company by then but i mean he paid i'm trying to remember the numbers but probably like i cannot remember actually but probably six billion he paid he paid a large chunk of the market cap for acquiring grubhub and i believe this was somewhere around five six billion and i mean at the bottom probably just its market cap was one and a half so you could see how the market was judging his capital allocation skills but he diluted shares and he bought assets that were struggling he thought they could turn them around and it was just too much to chew.

38:08I mean, there was like a war here. Like during COVID, you remember, like everyone was at home, like everyone throwing vouchers. You had Get Deer, you had GoPuff, you had all this like super, like there was the supermarkets, there was everything. Everyone's like, okay, home delivery is like, it was like AI is today. That's what delivery to home was for, I don't know, iPhone cables and snacks and whatever. Like it was like, it was all over the place. Like there was just, and for me, I thought, okay, But just it has a very strong marketplace business in Germany and Holland. It will be fine. They've proven it will work if it also works in the UK.

38:42But the capital, I don't know, there's a book called Capital Allocation of Capital Cycles by the Marathon guys that runs the big investment firm. And if I would have thought about when I read that book, this was the sign to leave. because the share price were propped up because they were growing like 60, 70%. The only problem was the Doordash was growing like 200%. So they were losing market share and Uber was also growing faster in the UK. So they were losing market share. They had to invest a lot of the money they made and all the money that went from the good business they had to throw on the bad business just to keep market share.

39:24And we did a lot of research on this, but I mean, just following where the money is going, I think this was the time we should have said, okay, this is just getting too complicated. There's just too many players getting involved here and everyone is fighting for it. And what will happen when stuff reopens? Like not everyone's going to order as much. All the demand was just pushed forward so much. And if there's something that the market doesn't like, it's when earnings shrink. So that's an important lesson. Stay away from companies where earnings shrink, like you think is priced in. I promise you it's not it's never it's never priced in like everyone everyone loves the short shrinking earnings like it doesn't matter like it will it will just continue going down and there's no end to it.

40:14Anders Björkstål:Changing gears and inverting what we were just talking about like how about your biggest investing win like what can you share about the story of how that happened and what you learned from that as an investor? So it's not going to be my biggest win in terms of money because those tend to be later on if you do it well. But it was actually investments like back in 2012. So this was during the Handles Capital Management days when we were sitting in that office. And yeah, so Alex came dragging with this like gambling company. It was like$20 million US market cap equivalent. They basically, this is a company that spun out Betson, for example, and also Net Entertainment.

41:01I'm not sure if you guys know what it is, but those are two fairly large gambling companies as well. And Net Entertainment was bought by Evolution Gaming later. So this was like the mother of the Swedish gambling companies. And what was left was it was a small business where you have like blackjack tables in pubs. So not the most sexy stuff. And then you also had a few online brands and you had this little studio called Yggdrasil, which was a slots producer. They made the slots games that the online casinos would then implement into their product. So this was really interesting because it was valued to, I don't know, probably like four or five times EBIT, which is quite low.

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41:53they had a big payout from an asset they sold. So they had a lot of cash on the balance sheet, half the market cap was in cash. So you had about 100 million Swedish or 10 million US in terms of enterprise value left. And you had three small businesses. And the interesting part was that you could probably defend the valuation from only the blackjack tables almost in the restaurants. I mean, this is not a great business, so people are not going to pay a high multiple for it. So probably four or five times was fair enough. And then they had these online brands, which were really taking off. They were growing like really strongly, but they spent like 50 % of sales in marketing.

42:39So they were growing really, really fast, but they spent a lot. And then you had this Yggdrasil, which was the slots provider in studio, that they were basically starting off. and you could see, I mean, they were growing like 6, 7, 800 % a year. I mean, it doesn't matter what it is because it was from like a really low base. But just thinking about it for a second and we followed it for a little while and then you could see that the margins were kind of turning positive in the online casino brands, which grew like really, really fast, 100 % class. And Yngrasil was just delivering quite well. And then they had another business as well, which was like kind of affiliation.

43:19So it was called Game Lounge. And in that business, they were basically funneling players to other casinos. So you go on a site and you say, where's the best bonus? And they say, oh, it's going to be with, I don't know, Unibet or whatever. You press on there and you go and you deposit$1 ,000. And yeah, when you lose the money, that's the profit for the gambling companies. They would probably take 30 % of it. So it's like a commission, basically affiliate business. and over time like this company just i mean it started to get a little bit of recognition when it started to grow so fast but once these smaller parts of the business like the online brands game lounge and also yggdrasil started to like grow i mean the growth was like 80 90 per quarter the margins were kind of inflecting they weren't really profitable yet but once yggdrasil because you had NetEnt that was listed.

44:14So NetEnt was like a mature gambling studio and you could see the slots there. It was like okay, they are growing like 30 % per year. Their margins is like 60 % EBITDA, like 50 % EBIT. It's like the return on investor capital is like infinite. Like they don't have any costs. It's not assets. Like there's just people that create things which indicates it's not a high moat business but it's, I mean, the return of investor capital is great and it was training on like 50 times earnings. So everyone loved that stuff. And And Ygrasil came from nowhere. And they just grew like hundreds of percents every quarter.

44:48And the margin started to inflect. And that's when it really took off. Because the game launch part, which was the affiliation part, it was doing well. They were growing really fast. The online brands were growing really fast. And the Ygrasil part was growing even faster. And that's where the margin kind of started to go. And then it just overnight or over a few quarters. It's like the stock price went like by 300-400%. but it just got cheaper because if you were looking forward and you were like okay but now you're just gonna start doing 20 30 40 margins and all the other business was doing pretty well also and then i mean nobody cared about the casino in the pubs anymore the tables in the pubs and um yeah they did a they did another acquisition that was probably in 2016 of Common, which was a big, more, it was a B2C online casino, a little bit more towards sportsbook than casino, but also a lot of, a lot of casino as well.

45:47So they, yeah, it went from, yeah, went from like tiny cap, like nano cap for like$20 million US. I think it went up to maybe about 700 million. So yeah, over that time, it was probably, I don't know, 20, 30 bagger. Probably, if you held the whole time, you got some dividends as well. Right. But yeah, you got a little bit diluted as well at one point when they did a common deal from memory. I can't remember exactly, it was a long time ago. But yeah, that was, I mean, it was like every quarter it's just raised and beat up 25 % and it trended a bit and raised and beat up and again. And it was lucky in terms of what time it was.

46:34The industry was really emerging. And yeah, I mean, obviously it became a big part of my portfolio. I mean, it started like 10, 15 % maybe, but it was pretty fast, like 50%, 50%. And I sold a little bit alongside the way, which was obviously a mistake. But then I got shaken out a little bit around the regulation that came in in Sweden because it hit them quite hard. So I decided to take it down a little bit. Then it was bought out in the end. I had a bit of share still when it was bought out. So it was my former best investment. I don't know exactly in terms of percentage.

47:09Anders Björkstål:I guess as an extension of that, you know, when you think about maybe ones that you haven't invested in yourself, But, you know, from an investor's standpoint, and you're just like observationally looking at the textbook for how to deploy capital as like a great example of, let's like keep it close to home, like a Swedish company that has a phenomenal management team that just allocates capital super efficiently into higher ROIC, you know, opportunities. Like, what's that example that kind of sticks out for you? And one that I guess like is a useful playbook to follow. Yeah, I mean, we were talking about the Wallenberg sphere before, but there is another sphere in Sweden called, yeah, Barryman and Beving.

47:51It's like, I don't know, every U.S. person seems to have like an obsession with serial acquirers nowadays, where you basically, a company takes all the free cash flow, buy a new small niche business, and they put them together, and yeah, they buy them for five times EBITDA, and the company is listed and trades for 30. I mean, I guess that's like Constellation Software is similar as well. But these Berryman and Beving, they've spun off like a couple of companies. So you have Adtech, Adlife, and Logikrans as well. And those are like three really, really strong businesses. I think, I'm not sure what Adtech's market cap is now, but it's probably like 10 billion or something.

48:35And Logikrans might be like six, seven. So it's been doing really well. And if you held Berman & Beving for a long time, you compounded a lot of wealth. Anyway, I think the most impressive is Logikrans. They started basically like, they were spun out like probably 20 years ago. And the business, it was spun out after the IT crisis. and this company had like 50 % exposure to like Ericsson and a couple of other telecom providers and they were selling like really low margin products to them and that basically meant that when there was no demand anymore, I mean, you had low margins, but actually the demand imploded as well, which meant that, yeah, the company was in deep shit.

49:30Like they were, I mean, the market was like 200 million sec, like probably 300 million sec maybe. it's over 30 million dollars and um they had this person his name is jrgen big he's still a ceo today actually he um and if i would pick one ceo to have running uh either take care of my children or as a babysitter or allocate my capital it would be him like he's such a nice guy like i met him a couple of times and i had a i had the pleasure of having one-on-ones with him as well he's sitting down and discussing their business. But basically what he did is like, okay, we need to get rid of this. Like we need to start acquiring good quality businesses.

50:13Back then, this was a business that like the logocons did probably like two, 3 % margin. They were heavily indebted. Like they didn't really have a business because the IT crisis happened. And so half of the business disappeared. So it was a tough place to be. So he started to use the little cash flow he had and just started to acquire new businesses and new niches. And today, I don't know how many companies they have, probably like hundreds, about 100 acquisitions. They're probably done over the years. And they follow the recipe like this company doesn't dilute. And this is something that I really don't like about the US markets.

50:54And that's like the dilution. And like, why would I as an investor pay a management fee of your profits? Like sometimes I look and it's like 20 % of the profits is going to stock-based compensation. Like this is what I talk about with the Swedish kind of culture. Like you can do a good job without getting like immensely paid. And that's a very important part. Because if you're a shareholder and you never have any delusion over 20 years and the company just continues to reinvest all the free cash flow that they generate from a business. And they'd be like, okay, now we can buy a new niche business.

51:32We pay five times for it. In four years, we're going to make it better over the four years. So in four years, we're going to get the money back and we just continue to do that. And in the same time, they have this like really stringent, like they don't say like, oh, we're going to do this margin. We're going to do that. They be like, okay, what's the working capital in the business? So like, because all businesses need to keep working capital to an absolute minimum, because that's capital we can use to acquire new businesses. So they have this KPI, which is the most important in business. And that's just price to working capital, basically.

52:06So they make sure they're working capital business, like working capital levels of the business is used on a really good level. And they suck out all the cash flow from the businesses. Mainly they buy 100%. So they have like 100 % influence on where the cash flow goes. And if something doesn't work, they replace them. And they have these clusters. So they have one business manager. They are in charge of like 10 smaller companies, for example. And they just take the cash flow out. They reinvest it in somewhere else. And yeah, it's just, I mean, look back on a property compounded profits by 20 % of the last 20 years.

52:40It's like, it doesn't go fast. But now the valuation is like eye-watering, like it's 40 times. like he used to trade on like 12, 15 times with people doubting the models. Now no one's doubting the models anymore. Now every Florida family office is pounded into this stuff, you know, they're talking about the Swedish serial acquirers. So I don't know, it's a tax efficient way if you're American to own it because you pay capital gains tax if you sell and instead you can just buy these companies, they compound your cash flow by 15 % per year and you just leave them alone. And Jürgen, he's from a small town as well.

53:18so we kind of clicked pretty well. He's from a tiny little village in, yeah, a bit more north in Sweden, but he has a quite funny accent as well. Sounds like a farmer. And he's just like a meat and potato type of guy, you know? Like, he's like, you know what I love doing? He's like, you know, always going and check what the prices are for all the things in what the companies sell. Like, you can always adjust a little bit, squeeze out some margin, you know? Like, that's what I love. like that's his hobby you know just squeeze out some extra margin yeah right i mean in practice

53:53Anders Björkstål:you know those companies are so few and far between it seems because the discipline to do that year on year throughout the capital cycle is so rare you know like i think certain managers can do that for three four five years and if the corporate governance structure isn't right like you have someone that comes in for four or five years does a good job but believes the money and leads so you know you can not have a bigger than life like larger than life kind of person there you just need to have like a guy that's just when i yeah i love going to the factories and i do it for people here i love going to work like i have my family like we go like to canary islands once a year like i mean that's like their ambition you know like it's like when you when you get people that want to live like they just like oh if i don't fly private i don't want to be ceo here like that's just the people you don't want to have like because those are the guys are going to have 30 spc to sales you know like you want to find these like really boring people that are like nerds and just just want to compound capital and love to squeeze the price like like to adjust the prices on a friday night and not go out and yeah you just show off you know like it's uh yeah you just want to find boring people running your businesses like that's how you stay away from trouble i think that was i don't know like i felt like sometimes jitza or justice i mean i think jitza is a really good guy and he's he's very he's very consistent in what he's done but i feel like sometimes maybe he was a bit larger than life person and uh he loved he loved he's a little bit arrogant and i think it's hard when you get into a fight and it's hard to i mean when you're in a food delivery world war three you know like it's it's tough if you're an outsider maybe if you're him you can weather through it but i don't know i don't want to wait five years for this stuff to go away like i can do a lot of other more fun stuff with my money in the meanwhile yeah and that's the difference between an entrepreneur and being an investor yeah i think that's exactly what i had in mind right like as your as your perspective from the outside looking in it's a lot easier to evaluate whether someone's disciplined to what they said that we're going to do, right?

56:10Anders Björkstål:Because you're underwriting a thesis about they're going to allocate capital like this and they've done it maybe for the most recent three, four, five years. So it feels like this is what is going to happen. And then, you know, capital markets get super frothy, capital gets super loose and people make stupid decisions and it can blow up the whole thing. Whereas, you know, you think about the Lagerkrantz example and like here are people that are just like, no matter rain or shine doesn't matter what the market's doing how frothy the you know capital raising environment is i'm going to do the same thing each day and do it as well as i can yeah and they never changed like even during the even during the years during covid because you had this like because everyone's looking at ad tech logocrants lifco like these were the like um and in the trade as well it was like okay these are the best serial acquirers and then you had these copycats coming in and they were just like raising capital equity capital and because they didn't have any cash flow so they just came to market and they started buying like it was like every day there was a new acquisition i was like how is this even possible then i mean because they were just raising equity capital and they were trying to rush to success and then the interest rate would end up like three four points and the business imploded like i mean logikrans and the other guys they were just like okay the multiples have gone from five times ebitda to seven times because all these newcomers are coming in and driving up the prices.

57:34All right, so we're going to accumulate cash instead. And when those guys went away in 2002, when the energy crisis basically hit Europe and all these other guys were imploding, they were like, all right, now we can start buying again. Or they went to Finland and bought a bit more, or they went to like Southern Europe, because those businesses had scale then, so they could actually reach a little bit further. And so they already had their organizational place. So they went to other markets and did a bit more acquisitions, but it looks like their acquisition pace kind of slowed down a little bit.

58:03But now they can acquire in Sweden again because these other guys don't have any money. They're actually selling their recences because they just took on so much debt. They took on so much new equity capital. And I mean, the share prices went up probably like 20 times to begin with, but now it's down 95 % sense. So yeah, you haven't created any value. Right.

58:21Anders Björkstål:And as you kind of think about all these like learnings that you've taken over your time doing this, what do you think, how do you think your style has changed since you first started doing this right like because it's clear that you just absorbed so much from studying these firms at a really granular level especially in the nordics but obviously more broadly so like if you think back to how your style was at the start and how it is now and you know how that gives you kind of peace of mind as a long-term investor like how how has that evolved do you think i think it's quite similar like obviously when I moved to London and you started investing with other people's money or like you kind of widened your horizon like your universe a little bit so before I was very Nordic focused and I think today if I look in my portfolio I might have a few Nordic companies but actually there is a lot of other things there as well I have a little bit of US, I have a little bit of Japan, I have a little bit of China like there's a there's a good spread and so that's something that's probably changed in the last kind of seven to eight years but I wouldn't say it's changed so much in terms of like what I'm actually looking for I think there were a little bit over a couple of years I tried to make things a little bit more complicated than it was and now I kind of come back more towards like okay I mean in the end of the day like If you get the market right, if you'd be like, okay, this is a good industry and the industry doesn't change for the next two to three years, which is maybe how long you want to own the stock.

1:00:02And then if the revenue is going to grow, the margin is going to go up and the multiple you're paying for it is not too expensive. I mean, in 95 % of the case, you probably make money.

1:00:17It's really what the core is. I mean, you can spend so much time like trying to understand everything about it, but, and you want to understand those things, but you can never lose, like, you can never really lose track of what's actually important. So when you look at Just Eat, I mean, maybe it doesn't matter how well they are doing in Brescia, Italy, you know, like maybe the fact that Uber and DoorDash is pouring in billions and billions of promotions in the US is the more important thing. And it takes you two minutes to find out that. And once you find out that, just be like, this is too hard for me.

1:00:57We just need to find the restriction, like where do I draw my line for what I cannot understand? And when a lot of capital goes into one place, it gets very, very competitive and it gets really hard and it's hard to know who's going to be the winner or not. So I'd rather just try and stay away from those places. Find something. I mean, I'm not even, I don't have any exposure to AI, for example. Like, I don't even, I haven't even looked at this stuff. I used to see on Twitter where people write about it, but I never opened a report and tried to like understand what the CapEx cycle is going to be like.

1:01:30I mean, I don't know. I'm full on reading about, I don't know, automotive software in Japan. that's like really entrenched and trading on two and a half times sales and the margin is going to explode in the next three to four years. And I give them five years to do it and hopefully it'll be all right. But that's kind of what I want. This company is called Broadleaf. It's a Japanese company. Just to give an idea, they are like 10 times larger than the second competitor. They basically are the only option for the aftermarket for automotives. Japan is also not a market where Chinese vehicles are coming too much because they have a very strong automotive industry themselves.

1:02:18And yeah, they are basically going from a license model to a SaaS model and they are inflecting on the margins now. So they've been basically loss-making because they're moving all the licenses over to the SaaS part of the business. and now you're really seeing inflecting. So now the EBIT margin is positive. The cloud business is growing 50 % and the overall group is growing somewhere between 15 % and 20%. And yeah, it's trading three times sales. I think they can do probably like 35%, 40 % margin here in a couple of years' time. And when a company goes from 6 % margin to 40 % margin, the revenue is growing 15%, 20%.

1:03:00Yeah, I mean, it's training below three times sales. Yeah, I can see the upside. I can see a couple of hundred percent actually in the next three to four years. And that's really what I'm doing. As long as they remain competitive and they remain the market leader and they're doing fine, I'm happy. I haven't made much money here. The stock price is just kind of doing nothing. But yeah, I've been investing for a year, probably up to 15%. end i think at some point over the next three years i'm going to make a lot of money but i just need to wait for that day and then we'll see what we do but right and it kind of goes back when you know

1:03:36Anders Björkstål:chatting separately um from this conversation but like as an investor your kind of journey almost comes full circle right like when you first start doing it you want to keep it super simple but like at that point you don't know what the core fundamentals are yet then you go into this chapter where you're drinking from a firehose learning all this stuff and it can be super complicated 5d chess trying to kind of incorporate all these data sets and kind of obsess over these tiny little comments that are made in earnings calls and maybe get lost in the weeds a little bit but then you learn all that stuff and then you condense it into what's actually like maybe the one maybe two most important things you know i mean it's like anything you can it takes it takes a long time to learn and it takes a long time to understand what's actually important and what to focus on but the thing with investing is that when you're an entrepreneur for example you run your own business like there's a lot of partner recognition as well and probably like founders that do their second second company they do things much faster than they did the first time right but it's not with investing it's a lot more variations of things so you never have this situation where one situation is exactly the same as the last time.

1:04:49There's always like small variations or tiny things that differ like because companies are not I mean on a spreadsheet it might look very similar but in the end of the day like a company is like it's like flesh and blood you know it's like people going to work every day like you can it's very hard to find it's like different jurisdictions different exposures different products they're different parts of like you're in different place in the capital cycles like there's just so many things like that can go wrong all the time and um yeah of course if you look you can you can just you can just say like i don't care about any of that stuff and just look at the financials but then you become a quantitative investor right so um and i don't know if i'm any good at it and i don't know maybe maybe i am but i don't think so because it seems like other people are better and And I don't want to compete with people who are really good at math because I'm not.

1:05:46So, and it's, I know plus and minus and how to multiply. That's enough, you know? So, yeah, I think, I think at the end of the day, like that's, that's the part of where it makes investing really hard and why a lot of entrepreneurs struggle with investing because there's just variations of everything. When you do, when you do entrepreneurship, like you get so many chances, like you, okay, you go to work every day, you execute on what you're doing, like. with investing like you cannot execute so much you just have to wait and see if you're right right and it's uh it's very different and also you're not in charge you cannot do any changes yourself you get a report every quarter and hopefully you're right you know like you have to evaluate that information and there are subtle differences that you need to pay attention to and there are other people in charge like I think for myself running my own business nowadays it's uh it's quite liberating sometimes because I can step away from the market and I cannot I don't have to look anything at it because I'm full-on at work I'm used at work trying to squeeze the margins like Jörgen does at Lagerkrantz but I'm trying to do it in my business instead you know and um yeah I think uh it's it's very very different and I think if you're an entrepreneur they're very very good at what you do, understand your limitations, and maybe it's just better to do an index fund to start with.

1:07:09And maybe you develop a kind of a passion for investing later on in life, which is probably not unlikely, given that you're a capable human being. If you create a good business, you're capable. So you should be able to understand investing. But I think for the peace of mind, And if you run a business that is stressful, don't involve you with investments because it can suck a lot of time out of you and a lot of kind of mind power when you're actually needed for your own business, which is probably the most important part. And yeah, being investing, I mean, I've done it for 20 years. I'm lucky because I have a big backlog of companies that I looked at, like probably hundreds that is using an Excel sheet.

1:07:58And I know what they do. I know kind of what they are. so I don't need to spend like 50 hours when I start looking at company I mean maybe read a couple of transcripts and look at the last quarter reports and if it looks cheap enough like yeah maybe I buy it if I trust the people in charge like um so I have that benefit but if you're an entrepreneur that haven't invested before like it's hard to know then you just get sucked in and you buy Palantir and you don't really know you know in that same way you know you've been doing

1:08:26Anders Björkstål:this for 15 years and you've learned a ton about all these kind of pitfalls along the way and just how to avoid them because i think in many ways like good investing is just avoid making mistakes especially ones that can be brutal so as you kind of think about and reflect about what you see around you about investors especially new ones making mistakes like what are some common mistakes that you you think is important to share you know to people that are maybe earlier on their journey than you are and how to avoid those from happening? I think one thing that I see is that there's a lot of social media involved with investing now.

1:09:02That wasn't really when I was starting. Then we had a forum that was basically like people post a thread and then that thread would get consumed over the day and people posted new threads about companies all the time. and today it's just i see people on twitter and they just throw around tickers and yeah on reddit and you kind of people don't even know what they're buying i mean i think i think invest like there's no investing speculating but i think our generations like i'm 34 now the generation is from my age or our age down to like 18 now, they don't want to sit and play slots or sports books or whatever.

1:09:47I mean, they are trading options, you know, like this is a new gambling. So you have to like, I think you have to separate. I think our generation, I mean, I think being long, like brokerage businesses is great, like, because these guys have like 90 % incremental margins and like in our generation, it's like people People gamble on the stock market. And I think this is something that happened during COVID, but I don't think it's going to go away. It seems like it's continuing. It's continuing for five years now. And I think it's really dangerous to get sucked into this because you don't really know what you own.

1:10:23I feel like the analysis part of investing has kind of disappeared. If you do a little bit of research, if you open a 10K, I mean, most of the people sitting and doing same-day options, do you think they have ever opened a 10K? like investing is like amazing because you can choose your opponents if you go down in market caps i mean especially in the us if you go below one billion you have very few funds to invest in it might be some smaller micro cap funds but whatever but if you go below 100 million like i mean there will be some people but there might be a founder here there like some index funds or whatever but like if you spend 20 20 hours on the company you probably like yeah you know more than most so yeah so why would you why would you want to compete with the best and smartest people in the world you can be average intelligence and you can spend a little bit of time and you can get amazing outcomes from investing in smaller companies like i mean if if you're lazy like me like why not sign me up like why would i want to compete with like 0.72 martial ways like millennium like all these guys that have all the data in the world that you can buy for money and like really intelligent people like i mean i've been competing on a similar level to them before but that's just to realize like it's really really hard and if i have competed in those like i'm like the guy who broke my leg when i was doing my first premier league debut and now i kind of healed and now i come back in division three, four and I'll be like, yeah, I'll still do an okay job, you know, like, I'll be a solid player on the midfield, but I'm not, yeah, but that's enough for me, you know, I'm, if you make 25, 20 % Kager per year and you save a little bit of money and yeah, I don't overspend and I mean, I come from pretty humble upbringing, so I don't have any need to show other people that I'm making money or anything, so I use, And we have a pretty successful business.

1:12:32So we're taking all that money investing in stocks. Right.

1:12:36Anders Björkstål:I guess, you know, thinking about that, it's kind of like just the willingness to be a little bit different and independent and what you're looking at. Because I think a lot of the time when it comes to investing, you know, it's kind of like dinner pie conversations. You're talking about, you know, big, sexy stocks that you own. Trying to think of like, you know, trying to think of like NVIDIA and Palantir and big, sexy household name growth stocks that people want to say to their friends, they've been invested in basically and i think what's interesting about your story and is you know you've made your success in names that no one no one even many people in the investment community haven't heard of and i guess what you're saying is that doesn't bother you because at the end of the day it doesn't matter if you're investing in google or investing in you know 25 million dollar um swedish company you're if you're more likely to generate 100 return on that little one as opposed to a big one it doesn't really matter who you know what the conversation is at a dinner party you know you just say that my returns are x you know yeah i mean 25 is 25 it doesn't matter which stock you buy right so yeah you just go find where the 25 is easier to find like that's uh that's how i look at but but yeah i know there are different things about this and large caps have done incredibly well so yeah this is just my way i mean if you've been investing in magnificent seven over the last uh 10 15 years you've done amazing but i'm just worried that a lot of the people that they're now invested they might have joined in the last couple of years the only problem now is they're going to spend it on gpus and data centers over the next couple of years which would make it a very asset heavy business and you're not going to have the return of asset capital above like 30%.

1:14:25We will see where the growth comes from. I'm just afraid that, okay, AI is great, but I don't pay for AI. I use it for free, like several different apps I can install. I mean, I get it for free for my use case. I'm sure there are people that use it. If you're using a commercial sense, yes, maybe you actually need license or if you use a lot of it and you do more advanced things, sure you you probably want to pay for it but i think for the for the majority of people like probably i mean i look at my mom like she would never pay for ai you know like she would just use whatever i mean and there is like endless money free in front of this so um there will always be someone who's willing to offer it for you for free and i think it's a commodity i don't think any of these models are particularly much better than the other so it's very similar outcome especially for the use case that 95 % of the population use it for which is basically to do a more advanced Googling and write your homework for you but I don't do homeworks anymore so I use it in terms of investing like I can write a little bit and be like okay, what's been interesting things about this business in the past like what has happened please be a buy side investment analyst for a top firm and it gives me like it just spits out whatever could be interesting from an investment perspective.

1:15:45They always write the same risks anyway, but it can be useful for like historical things and yeah, digging up some articles in the newspapers and stuff. But that's really how much I look at it and I'm just worried that all of these investments are not going to bring fruit on the revenue side because there's a lot of revenue that needs to be generated to make up for these investments. And I'm not smart enough to understand it, so I just leave it to others. People write about it. It's interesting to follow, but I don't spend any time on it.

1:16:21Anders Björkstål:Sure. Okay, man. All right, so let's kind of close things out. I want to ask you a few quickfire questions that will probably overlap a little bit with what we've discussed, but it's always interesting to kind of just hear your knee-jerk reaction to them. Let's go. Best niche or best niches in the market to invest in? the smaller niche smaller the better worst parts of the market to invest in there is no answer to this because every asset has a price so you just need to understand where the price is and I wouldn't say there are any bad parts I've been in all over the place you know like you can make money in all kinds of weird shit I

1:17:13Anders Björkstål:Okay, best founder you've ever come across? So he's not a founder, but he was there. I would say he's there from the start. And we talked about him earlier, and it's Jürgen Wig, Lagerkrantz. He's just done what I want the CEO to do. He just goes to work. He's down to earth. People love him. And that's what he's supposed to do. And the company has performed a clockwork for like 20 years, which means that it's not luck. is something there. And yeah, if I can find, if anyone knows a guy who does it the same way, but it's a bit earlier in his journey, like, I mean, please reach out. I'd love to invest with a guy.

1:17:55All right.

1:17:56Anders Björkstål:Worst thing about being an investor? Because it sucks like 95 % of the time. It's like your portfolio goes down, you have a 20 % drawdown. You'd be like, oh, what am I doing this shit? Like, there's no. and then you have a couple of days a year where oh it's pretty good like I really like this um well it's I mean usually you have like kind of a I think the uncertainty like you don't know like I run a business as well and it's like okay this day okay I look at the account and I'll be like okay on Monday there's gonna be 15 grand coming in an account all right that feels really good is the best thing you'd be like oh no then I said open down so now I'm down 100 grand I was like oh okay it's not so fun you know it's like it's all the uncertainty all the time uh which uh but yeah i love it anyway it's it's just like you're you're being addicted to it over time but it's i don't think i don't know i don't have a particularly heavy mindset about things so even if the portfolio is down 20 30 it doesn't it doesn't impact how i live it doesn't impact me i know for some people it does but i'm i'm i'm pretty good like in terms of um keep my emotions in check.

1:19:10So I think you have to understand that if you want to be an investor, you cannot go around and think the world is going to end. You just have to be quite possibly minded and kind of just get on with shit. Because it's tough. Otherwise, I would recommend just to index funds and just buy a little bit every month. And if the market goes down, you buy more. And then you get a cheaper price and over time it will be fine. And you probably still do a couple of percent per year. So it's better than inflation at least. And you've already kind of answered the last one, which is the best thing about being an investor,

1:19:48Anders Björkstål:but I think I maybe might add a little bit on, which is what makes you keep coming back? Like why is it such a fulfilling thing for you?

1:20:00I think for me, I don't care so much about the money. I care about the freedom. So I want to be able to do whatever I want in my life. And up to now, I don't think I've really been maybe able to. But I want to be able to live where I want in the world. I want to be able to do what I want when I want it. And I don't want to work for anyone else. So those are the three things that really drives me. I don't know. I don't really spend any money. So it's quite useless for me to have money because I don't really enjoy it in that sense. It's like going on a yacht or buying expensive watches or doing all that stuff.

1:20:40It doesn't interest me so much. But I want to be able to do what I want when I want it. I don't want anyone to look over my shoulder. I just want to be left in peace. I may be introverted in that way, but I don't really like to be around people too much. So if I can choose not to, then that's an advantage.

1:21:01Anders Björkstål:Except me. If we're in a brasserie blanc, slugging lettuce, there's an exception. It's fine. You're remote now, so it's all good. All right. On that note, we'll let you go. I appreciate your time, Anders. It was really cool, as always, to hear what your thoughts are on investing in markets and what makes a great founder. It was awesome to have this conversation with you. Thank you for having me. Thank you for joining us on Inflection Moments. if today's story sparked a new perspective or challenged your thinking be sure to share it with someone you know loves this stuff as much as you and i do maybe it's a college buddy your water cooler buddy or maybe even someone in the family group chat if you enjoyed this deep dive make sure to leave a five star review and subscribe to our channels so you can be the first one to hear what we've got coming next and if you're interested in insights ideas and lessons from some of the world's greatest entrepreneurs, sign up for our newsletter.

1:21:59Anders Björkstål:The link is in the show notes. Until next time, keep building and talk soon.

From the publisher

In this first episode of Inflection Conversations, we sit down with Anders Björkstål to trace the path that shaped him into one of the most thoughtful small cap investors in the industry. From his early years in Sweden to managing capital at institutional funds in London, Anders shares how he built his investing craft from the ground up, and why his edge has come from looking where others don’t, thinking independently, and staying disciplined for longer than most.

We talk about the moments that sharpened his philosophy: managing a student fund, learning hard lessons from early mistakes, developing a framework for spotting exceptional capital allocators, and understanding why corporate governance and founder culture matter so much in small caps. This is a conversation about patience, judgment, and what it really means to know what you own.

For founders, there’s a lot here beneath the surface of public markets investing: what great investors notice, how long-term trust is built, and why the best businesses so often come back to aligned leadership, disciplined capital allocation, and a culture that compounds quietly over time.


Chapters


(00:00) Introduction

(05:05) Formative Experiences as an Investor

(12:42) Managing the University Student Fund

(20:14) Compounding at 50% as an Investor

(24:19) Corporate Governance in Sweden

(33:35) Biggest Investing Mistake

(40:13) Biggest Investing Win

(47:09) Corporate Governance in Small Caps

(58:21) How Your Investment Philosophy Evolves Over Time

(01:03:34) The 3 Stages of an Investor

(01:08:23) The Issue With Not Knowing What You Own

(01:16:21) Quick-fire Questions


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