What Our Food Scientist Won't Buy at the Supplement Store w/ Ruston Pack

6 Jul 2026 · 35 min · 10 chapters

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In short

Food scientist Ruston Pack explains why many supplement gummies (especially creatine and melatonin) can lose potency during shelf life, how to interpret supplement vs nutrition labels, and why third-party testing matters.

Guest

Ruston Pack, trained in chemistry/biochemistry; worked on liposomes, hydrocolloid/nanoencapsulation, and supplement/food development for multiple brands and co-manufacturers; now at Just Ingredients focused on quality/compliance and research-backed formulation.

Key claims

Water and oxygen accelerate degradation in gummies; label claims are a “contract” at end-of-shelf-life, so underdosing/overage practices vary. Creatine gummies can degrade into creatinine (example: 5g creatine may drop to ~200mg after a year). Melatonin gummies may be overfilled to avoid lawsuits, risking large hormone overdoses for kids (example: 10–20mg added for a 2mg label). Vitamin D and minerals are generally more stable; greens gummies are often mostly vitamins/minerals with limited actual greens. Labeling: nutrition fact panels for foods vs supplement facts panels for supplements; third-party testing is the only way to know true potency.

Notable examples

liposomal glutathione bypassing GI destruction; Target-selling creatine gummy potency drop; probiotic underdosing caught via triplicate testing.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Rustin Pack's Background and Expertise

0:45 to 4:01

Rustin shares his background in chemistry and food science, discussing his journey and the importance of encapsulation in supplements.

“I was really passionate about just interactions between molecules, learning how everything interacts together.”

The Issue with Gummies

4:01 to 8:00

Discussion on the drawbacks of gummies as a supplement form, particularly regarding stability and degradation of ingredients.

“The crazy thing is nutritionally, they probably still have a lot of the same nutrition because those antimicrobials, those preservatives are working so well, no biological life wants to touch them.”

Concerns About Creatine and Melatonin Gummies

8:00 to 13:00

Exploration of specific concerns regarding creatine and melatonin in gummy form and potential overdosing risks for children.

“That's what makes them gummy, like with gelatin probably.”

Vitamin D Gummies and Additional Considerations

13:00 to 14:00

Discussion on the safety of vitamin D gummies and consideration of alternatives to melatonin for sleep issues.

“Third-party testing is very important, but third-party testing only happens when the batch is fresh, right after production.”

Understanding Supplement Ingredients

14:00 to 18:33

Learn about the safety and efficacy of various supplements, focusing on melatonin and vitamin D.

“You're better off with them underdosing you and then it degrading over a year and being hardly there because at least you're not mega dosing a hormone with your kid.”

Decoding Supplement Labels

19:47 to 28:00

Understand the differences between supplement labels and nutrition panels, and their implications.

“Okay, next thing I want to talk to you about is supplement labels.”

The Importance of Third-Party Testing

28:00 to 29:23

Learn why third-party testing is crucial for supplement potency and safety.

“And so I asked for it to be tested in triplicate because I thought maybe it could have just been a bad batch.”

Challenges of Real Food Ingredients

29:23 to 30:01

Discover the difficulties in sourcing high-quality real food ingredients for supplements.

“listeners have learned something about gummies, about melatonin being a real concern to me in gummies, the creatine gummies.”

Navigating Product Development Challenges

30:01 to 33:10

Explore the complexities involved in product development and maintaining quality.

“You want a lot of things to happen very quickly.”

Encouraging Curiosity in Supplement Choices

33:10 to 33:59

Understand the value of being curious and conducting research on supplements.

“Listeners, if you have more topic ideas or more questions that you want Rustin to answer, DM them to us at Just Ingredients.”
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Transcript

Automatic transcript. May contain errors.

0:00Welcome to the Just Ingredients podcast. I'm Cara Lynn, and here we dive deep into the journey of healing and wellness. If you're ready to learn, feel empowered, and take charge of your health, you're in the right place. Welcome back to the show. Today we have our food scientist on the show, and you guys loved his last episode about natural flavors and where those really come from. And so he is back on the show today to answer a lot of questions. So welcome back to the show, Rustin. Thanks, Carl, and it's good to be back. Well, it's always fun having you. Why don't you tell my listeners, though, first a little bit about yourself and your background and maybe how you came to Just Ingredients.

0:41My educational background is in chemistry. I studied analytical, physical, even nuclear chemistry, as well as biochemistry. I was really passionate about just interactions between molecules, learning how everything interacts together. I also had a passion for nutrition as well. I thought eventually I would get into maybe more like chemical engineering or mining industry. But yeah, my first job out of college, it was somebody who wanted to create liposomes. And so I actually didn't have a lot of experience in that particular thing, but I did have background in research. And so that was my focus for the first few years out of college was building hydrocolloid systems and being able to nanoencapsulate different things.

1:25Liposomes are interesting because a lot of supplements like glutathione, they're super good. They're the master antioxidant, right? But there's the problem. You have to go through the GI tract. And the GI tract, it's... Destroys the glutathione. Yeah. I mean, you've got proteases. You've got, you know, super high acid systems. So, yeah, it rips everything apart. And that's what it does its job. It tries to make sure that pathogens and your food is broken down. So that's how I got into formulating and food science. Well, we should say really quick about glutathione, though. That's why you want a liposomal glutathione.

1:58So it protects the glutathione through the acid, through the digestive tract. I like to compare it to like a really miniature fat water balloon that has like a water core. And that's where it's able to encapsulate the glutathione. and it can bypass the GI tract entirely and then be absorbed into the gut lining. So through my research, I found different ways, different sizes of liposomes, different ways to increase encapsulation efficiency. And that's the thing, like that's like liposomes. That's one of those catchwords that, oh, we have liposomes. Great. Like what's the encapsulation efficiency?

2:31What's the shelf life? What's the Oswald ripening? Like, is this a shelf stable product? And that's why we're so glad you're at Just Ingredients because you know so much about making supplements. But should we say why you even came to Just Ingredients? Yeah, so I'd worked for a bunch of different brands in co-manufacturing, and I helped them develop different systems. Some that I was not really like their biggest fans and some that like I truly believed in their mission and they did things the right way. Yeah, Karlyn was one of my clients. I loved working with her. I love the novel approach. It's crazy.

3:02It's a novel approach, but it's really about doing things the way they were done 100 years ago, right? Yeah. Back then it was, hey, we want our crop to last a little bit longer. Okay, we have our grain silos. We could add it there. How do we fix it with other things? They made fermentation for alcohol and cheese and yogurt and salt preserved meat. But what about all these other foods? And a lot of it is about just literally just drying out foods. And, you know, food science has gone so much beyond that. We're at the point where we've missed the mark. We're not focusing on making food last longer and be shelf stable.

3:37we're thinking how can this be hyper palatable almost like an addiction to gambling or social media how can we make people eat this bag of cheetos or or whatever and be addicted no slander to cheetos but and want to keep eating it over and over right so that that's where food scientists are now like if you think about the preservation systems we have in food they work right like have you ever seen those tiktok videos of a mcdonald's hamburger that somebody's been keeping for five or 10 years. It's crazy. And then they're still fine. The crazy thing is nutritionally, they probably still have a lot of the same nutrition because those antimicrobials, those preservatives are working so well, no biological life wants to touch them.

4:18I'm sure they're dry as everything, you know, they're not hermetically sealed or anything, but that's where the food industry is. How do we make things more like McDonald's? How do we make things more like Coca-Cola? How do we make things last longer and be addictive is what food scientists are working on. And, you know, you have a lot fewer recalls when you, you know, scorch earth, your food, right? If there's no nutritional content there anymore, if there's no bioactive compounds that are helpful, nothing's going to grow, right? Which it's kind of like salting the earth, in my opinion. So you're at Just Ingredients.

4:50You help us with a ton. You make sure all our dosing on supplements is efficacious. You make sure our supplements are the best out there. You help with flavoring food and... Yeah. So ultimately, you hired me for quality and compliance. And I remember we were doing a TikTok reel, which was following a viral trend, basically explain what you do to a group of kids. And I always say I make sure the food is safe. That's my main job. But yeah, you've let me work more on like the research side because you appreciate my background in supplement and food development. So wherever I can, I look for studies.

5:26I look for ingredients. I have a pretty extensive supplier network. So that's what I do at Just Ingredients. Yeah, it's been fun having you and we've been making a ton of new products. So many new products. And I'm excited for a lot of them that are coming out. Okay, I want to talk about a lot of things that are trendy out there, some myths out there, lots of different things. But I first want to start with gummies. So a lot of people keep asking me to make creatine gummies. And I'm a little hesitant because of all the things that I've learned from you about creatine gummies. So let's just talk about gummies.

5:57Like, what is the problem with them? Yeah, who doesn't love gummies? Like beyond the sugar content, I love fruit snacks, right? And that's essentially what we're doing is we're making Flintstone vitamins for grownups, right? Gummies taste good and they can be the right answer with certain nutrients that we want to encapsulate. The problem with gummies is unlike a dry powder, which, you know, when we have supplements, we always make sure we put a desiccant or an oxygen absorber in there. And that's because the two biggest things for life are what? Water and oxygen. That can be a good thing, but it also can be like a double-edged sword.

6:33Water and oxygen are not good for stability. Like they're great for biology, and that could also help with microbial growth, which we're trying to always eliminate. We always want to make our stuff shelf stable. But even at a molecular level, a lot of compounds in an acidic or aqueous, a water environment, they can degrade in a water environment. And from a supplement standpoint, that makes it very hard because unlike foods, supplements are required at the end of the shelf life, whether it's 18 months, two years. Technically, you could make a supplement that has a 10-year shelf life if you wanted, as long as you have the data to back it up.

7:14But you want to make sure that that potency is there. When you print out a label, that's essentially a contract that you're making with the customer that you're getting at least that amount. And I say at least because there's always going to be an overage. You're always going to want to build in a buffer just in case there's any degradation or in case for any reason the mixture wasn't completely homogenous. So the problem with gummies is it just accelerates all those degradation pathways. Something that's in a capsule, you might need 15 % or 20 % overage, and we could put it in a shelf life study, and, you know, there might be 5 % overage at the end still, and that'd be great.

7:55In a gummy, certain compounds really degrade quickly. Okay, let's review this for everybody. So gummies have water in them. That's what makes them gummy, like with gelatin probably. So water, oxygen, water and oxygen are the two things that start degrading the supplements over time. And so you're saying that when creatine is in the gummies due to the water, it can degrade over time. Absolutely. So, you know, we eat creatine in our diet. We get about a gram or two per pound of like red meat and to a lesser extent with other meats. We have it in our muscles naturally. It's a bioactive compound and it's constantly being changed from creatine to creatinine.

8:37And if you ever get a blood panel, you'll look and creatinine is actually one of the byproducts of creatine. And sometimes it can show, or at least it can be a signal to your doctor that, hey, your kidneys might be in trouble. It's just a waste byproduct and it's a signal. It's really useless if it's in a gummy. If you put five grams of creatine in five gummies, you know, you get one gram each. After a year, you're looking at maybe 200 milligrams total. And is this because of the water in the gummies? Yeah, it's the water. It could also be affected a little bit by the pH. A lot of fruit flavors have some acids in them to make them tart and tasty.

9:14I actually had a client before you and they wanted to lean on my liposomal research and they said oh wouldn't it be cool like without any validation for would it actually be beneficial but they said wouldn't it be cool to have a liposomal creatine and I was like I mean we could do that like it's a small enough molecule that within a hundred nanometer liposome we could we can make that work but I told him I said the water activity which the water activity is how much unbound water there is So like in honey, like a lot of the water is bound, but in a soda, it's pretty much all unbound water. Like if I crack this open and if I came back in a week, this can would be completely empty.

9:55That's because it's unbound. But I said in this type of system, we would need, and I did some quick calculations based on our stability on it. I said we would need just for a year shelf life, we can't do the two year shelf life, but for a year we would need a 3x overage. He wanted five grams. And he's like, well, what if we go to three grams and you just put nine grams of creatine in there? So in this situation, this product is still out there. It's sold at Target. Yeah, this product is still out there. If you look at the date and if it's fresh, you could get eight grams of creatine, eight or potentially nine grams.

10:29But if you get it close to that one year to the end of expiration, you're looking at six grams of creatinine and about three grams of creatine. So it's just a little bit more work for your kidneys to do. Interesting. Okay, so that's why there's so much noise out there on TikTok, Instagram about creatine gummies is because the creatine is degrading. So people put in five grams at the very beginning, but after a year, they go and test these gummies and they're down to like one gram. And gummies in particular, in order to get the gelatin to harden and everything to solubilize, you have to heat it up, right?

11:02There are a couple things. Heat, UV light, water, acid, oxygen. These are all things that degrade various vitamins and bioactive compounds. So yeah, maybe with a gummy right off the bat, even if it's fresh, you're probably looking at, you know, less than label claim. Okay, so I'm curious then for melatonin because there's a lot of parents that give their kids melatonin gummies. So does the same thing apply to melatonin gummies? So it's a hormone, right? and it's one of the more quickly degrading things in an acidic aqueous solution like a gummy. So yeah, a lot of companies, they won't get sued if they put 10 or even 20 milligrams, if the label is two milligrams for serving.

11:47They will get sued if after 18 months or whatever the shelf life is, if it has 1.6 milligrams, they could say, hey, this is false advertising. You guys didn't do your homework. This actually, I think, is sort of dangerous because I've seen gummies out there for melatonin that save five milligrams. And I know a lot of parents, like I said, are getting these for their kids. So companies are putting overage in so that they don't get sued in a year. So they'll still have five milligrams in. So they're maybe putting 10, 15, 20 milligrams of melatonin in. And you don't know you're giving that much to your kids.

12:20Yeah, exactly. Milligram amounts of melatonin, the cost difference is less than a penny per serving. So yeah, a lot of these companies, they would rather just have a healthy overage and not worry about it. I've seen certain companies that, you know, test results, third-party tests where it's actually 10x. So the five milligrams is actually already really big for a hormone, especially for a kid. So if they 10x that, 50 milligrams, could you imagine if your doctor prescribed you like any hormone and instead they said, oh, take this, depending on the expiration date, it might be accurate or it might be 10 times the amount that you need.

12:57This is terrible. Yeah. So how do parents even know what amount they're giving their kids? Well, they don't. Third-party testing is very important, but third-party testing only happens when the batch is fresh, right after production. You could tell if it's in a gummy and it's a 5 milligram claim and they have like 5.2 milligrams, that that's probably not going to last the full shelf life. But also, at least you know that you're not super dosing your kids with a hormone. This seems like a scam. And the thing is, you know, you want your kid to sleep at night. Your kid wants something that tastes good.

13:30Also, some people, you know, adults, they like gummies as well. Like I said, I love fruit snacks. I mean, I try not to eat them. But yeah, if you want me to swallow three or four big pills or eat some gummies, I'm going gummies all day. Except I actually know that it's just better just to find something that's dry powder that is as accurate as possible. Yeah, so there are certain compounds that just it doesn't make sense for gummies. And melatonin does not make sense in gummies. So that is one that parents should probably stay away from. Absolutely. Get it in a dry powder form instead. You're better off with them underdosing you and then it degrading over a year and being hardly there because at least you're not mega dosing a hormone with your kid.

14:12Yeah, that is so crazy. And honestly, I don't really think we need to even use melatonin. I like melatonin for jet lag, like to try to get your body back in the right circadian rhythm. But other than that, like if your kids can't fall asleep, if you can't fall asleep, to me, it's your body screaming, hello, like you need some help. We need something. And so sometimes maybe those kids just need a little bit more magnesium. Maybe those kids need, you know, something else rather than melatonin. Okay. So I'm curious though. So is it just creatine and melatonin gummies that I should be aware of? Or like there's a lot of vitamin D gummies out there for kids.

14:48Are those okay? So vitamin D typically has a pretty good tolerability with an upper limit. I think there's like some Swiss physician, I don't remember his name off the top, but he has this phrase that basically, I'm going to paraphrase him. He says the dose is the poison, right? And we like ingredients that have a lot broader dose. Like his full statement was basically everything is poison at a certain dose. And that's even true with water, right? If you get too much water and not enough sodium, you can get hyponatremia and your brain can swell and you can die, right? But water's great, right?

15:21Nobody's saying anything about that. But vitamin D3, that's one that you don't really need a whole lot of. And the side effects aren't that bad. A lot of people are trying to get more vitamin D3. The stability of it in the gummy is better than melatonin, better than creatine. and what you can do is you can add antioxidants in there. Things like D-alpha-tocopherol. These things can kind of be the shield in front of the gummy that takes all those oxygen bullets and saves the vitamin D3. So I don't want to disparage gummies entirely. I think there are a lot of great use cases. D3 is one of the more important supplements that a lot of people who spend more time inside nowadays are not getting enough of and it's been shown to have great health outcomes when people get sick.

16:05A lot of this is just looking at like, hey, who's sick? What are their vitamin D3 levels? But typically D3 is one that I feel pretty good about. Just a full list of what I think is good in a gummy. Minerals. Minerals are great. Sure, sometimes they have a metallic taste, but minerals do not degrade. Minerals are atoms in of themselves unless there's some sort of nuclear fission or fusion going on, which I assure you at room temperature gummy, nothing like that's going on. If you put some zinc in there, it's going to be there. So typically, most companies only add a 5 % overage for all minerals.

16:39And that goes for, you know, iron, zinc, copper. Minerals are really good. Water-soluble vitamins, sure. Let's list some water-soluble versus the fat-soluble. Yeah, so all the B vitamins are pretty good. And also, the B vitamins, they're really like some of the more micro of the micronutrients. For example, the average adult only needs 2.4 micrograms of B12. The B vitamins, those are the ones that all day, every day, they're meant to be in that sort of environment. They're water-soluble and yeah. Okay, so can I ask you about greens gummies? Because those are popular. So what I've seen is they promote like, oh, it's, you know, your daily's worth of vegetables.

17:22You've got broccoli and kale and spinach. And in reality, it's got a bunch of vitamins in there with just a little bit of greens. Is that correct? Yeah, but at the same time, and I'm not trying to be on the fence one way or the other, a lot of those phyto compounds are more stable. That comes down to formulation. How much are you really getting of the greens? And how much is this just a vitamin mineral gummy? So yeah, a lot of it is marketing. We know that more than most. Okay, so would you recommend a greens gummy or not necessarily? You know, I think that greens gummies are nice because they just kind of help clear the table and say, okay, I'm at least getting this much of all these essential vitamins and minerals.

18:04At the same time, that's kind of like what cereal does, right? They fortify it with all the vitamins and minerals. So can it be helpful? Sure. Is it necessary? Probably not. Okay, but a greens gummy is more like a multivitamin rather than getting your daily allotment of spinach and broccoli and kale. And from that perspective, sure. Like a lot of these greens drinks are heavy on the vitamins and minerals and light on the greens. Let's take a quick break to hear from our show sponsor. This podcast is sponsored by Active Skin Repair, a skin health brand that helps your skin heal using natural, non-toxic, medical-grade ingredients.

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19:19Trusted by over 1 million customers and clinicians, thousands of five-star reviews and ingredients so safe and clean, they can be used from the youngest member of the family to the oldest. You now have one simple solution for all your family's skin health needs. To learn more and get 20 % off your order, visit activeskinrepair.com and use code JUSTINGREDIENTS. You can also find Active Skin Repair on Amazon and at your local CVS. Now back to the show. Okay, next thing I want to talk to you about is supplement labels. And so on the back of a bottle, everybody's seen it, the supplement label. But there's supplement labels and there's nutrition fact panels.

20:02And so let's talk about the difference between them. And then you've got some concerns about them that I know that I want listeners to hear. So first, describe the difference. Yeah, so you always use a nutrition fact panel when the product is a food, right? When you can say, look, this is meant to be taken as a food and our protein shakes, that's a food. Like, you know, the byproduct from cheese is whey and that's a food that people use. Which is crazy, though, because most protein powders out there have a supplement panel. But because we use food in ours, we have a nutrition food panel. And an important distinction is also how it's marketed.

20:40If you want to talk about specific benefits that it has, that's typically a supplement fact panel. Now, because protein helps you build muscle, helps repair tissue, those are common things that even a nutrition fat panel can say. And those are structure function claims that we can make. But with the supplement, it's specifically marketed towards a gap in nutrition. People usually think of a supplement in terms of a capsule. And I think that's great because, first off, that's the most shelf-stable, that's the most accurate way to get those micronutrients. But it's not just vitamins and minerals.

21:13Some people use Eastern medicine, different herbs, different amino acids, creatine. So a supplement fat panel has a little bit different rules. With a nutrition fat panel, you're just trying to say like, this slice of bread has about this much calories. And, you know, back in the day when people really worried about fat, they're like, oh, this is fat free. And that's what they looked at the nutrition fat panels for. And then the past 10 years when we realized how added sugars were so bad for us and people wanted to make sure they got as little of that in their diet, that's what they would then look at.

21:47Really, it's meant to just give you the macronutrient breakdowns, carbs, fats, and proteins. And then at the very bottom, it's got vitamin D, calcium, iron, and potassium. And those are required? Those are required, yeah. And why those four? Because the government just came up with that rule. Here's the thing. A lot of times, better isn't always better, right? Like the poison is the dose. We have a lot of people who like our chocolate protein because we're using a lot of cacao. And cacao has iron in it. And if we are not completely accurate with that, then some people think they're getting more iron than they are or getting less.

22:22And there are some people who have hemochromatosis, which they're trying to eliminate iron almost completely from their diet. And then there are other people who are anemic and need a little bit more iron. So they put that there just to help people have a better understanding of exactly those micronutrients. Makes sense. Okay, but on a supplement panel, we do not put the fats, the carbs, the protein, the sugars, things like that. We can if there's enough of it. Like you said, those protein supplements, they do put the amount of protein in there, and they'll also put carbs and fats. But typically supplements don't really have a lot of energy, like fats, carbs, proteins.

22:55So what's really important there is that they have the daily value and the correct weight associated and that it can reach the shelf life. So if you have an 18-month shelf life, you better do your homework ahead of time. And usually people just do an accelerated stability study or they can use like products to help determine what overage they need in order to make sure that it's at least that label at the end of 18 months or two years. Okay, so you just talked about overage again. So do all supplement pills out there have overage so that they can meet their label claims? From my past, like helping fix other people's formulas, I know for sure that sometimes they're not even there at the beginning.

23:34So depending on the level of food scientists, they might not understand potency or the moisture content that everything has. Even here in Utah, where it's super dry, there's an ambient, you know, 10 to 15 percent humidity. and on powders, it hydrates those. It doesn't look wet or anything, but if you put like 30 grams of creatine that's just been sitting out here and you put it in the oven for a little bit, it'll come back and it'll be maybe 28 grams because all those water molecules that were hovering right nearby have been pushed out. So if you don't understand the science between potency, like a lot of vitamin B12 is only 98 % potence.

24:13If you're just saying, oh, this is B12, I'm gonna put it at 2.4 micrograms, you're ignoring, you know, possible degradation, you're ignoring potency, and you're ignoring the amount of water that's in there. And there are some other factors to be concerned about as well. So yeah, I can certainly say that without third-party testing, you don't know what you're getting. So a lot of companies don't even put enough in to begin with. Yeah. And then you've got some that maybe are putting way too much in to have overage so that it can last longer. Right. And as a food scientist, as a chemist, I'm not concerned when people put like a 200 % overage of like a B vitamin because B vitamins are water soluble, right?

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24:53But things that are fat soluble, like vitamin A, that's why we have prenatal vitamins. And that's why we don't have prenatal gummy vitamins. Because if we did, it would be impossible to hit the vitamin A target. And there are some real severe birth complications that can happen when women eat too much vitamin A. Well, there are prenatal gummies out there. So beware of them. No comment. Just like the creatine and melatonin. Beware. Yeah. I mean, obviously these micronutrients you need, but fat soluble ones, especially when you're creating life within yourself, you really want to make sure that you have the appropriate dosages.

25:28And that goes beyond the C of A. That also includes the format. Don't look at what it was on day one. Look at what it is throughout the whole shelf life. And if something starts off at a thousand milligrams and then it meets label claim, which is only 100 milligrams at day 700, that's not something you want, right? You want something that is going to be consistent, something that you feel confident that's going to be pretty close to that label claim. These labels seem like a scam then because they can be way under, they can be way over, and no one knows. I wouldn't say it's a scam. Definitely transparency could be increased.

25:59We do need to hold them accountable to something. Like I said, it's like a contract, right? You know at the end of the shelf life, those micronutrients or those herbal supplements, they're going to be guaranteed at that potency and that activity level. Like I said, we are here in Utah. We have desiccant packs. We use nitrogen flushing. We actually put nitrogen in our bottles before we seal it up. That helps get rid of oxygen, which oxidation is one of the big things for those fat soluble vitamins. Everybody has their own way of protecting the integrity of their label. Some people just choose to just add a bunch more and some people disregard it entirely and aren't actually compliant.

26:37To disregard it is cheaper. To disregard it is cheaper until you get caught. And if you're a big enough company, you will get caught. Okay. So third-party testing is really the only route then that the consumer knows exactly what's in there. Okay. So let's tell them though about our digestive enzymes. Can we talk about those? Yes, please. They are formulated great. So sometimes these errors happen on the manufacturer's part, not on the formulation, because what happened for ours is they're formulated great. We sent them to manufacturing. Then after manufacturing, we did third-party testing like we do on all of our supplements.

27:12And it came back that there was less probiotics in the pill than what our label claimed. And so we could have sent them out to the consumer, and the consumer would never have known that there was just a little bit less probiotic in there. And so these third-party tests are, I think, necessary. I mean, I think there should be mandatory. And they're not only great for consumer confidence, but like you said, they're great for us because very few supplement companies are manufacturing their own stuff. We rely on co-manufacturers. We rely on partners. And when I saw that it was underdosed, my initial thought was, well, probiotics are actually kind of hard to test in the lab.

27:52You have to do cereal dilutions. And then based on how many 10x dilutions you get, you kind of count how much grows on a plate in a Petri dish. And so I asked for it to be tested in triplicate because I thought maybe it could have just been a bad batch. And then it came back again. I said, well, there are also sometimes probiotics that are viable but not countable. And that's just because they don't happen to grow in the testing parameters. And so we did an additional test. And, you know, that costs more money and it's a different ISO certified test. But yeah, at the end of the day, the raw ingredient just wasn't at the correct potency level.

28:30And we fixed it. But we would never have known that without third-party testing. And the consumer would never have known if we were dishonest and just sent it out to everybody. Yeah, absolutely. And so part of the manufacturing process, when it's done correctly, is actually looking at the potency at various levels. First, the supplier will send you their certificate of analysis. If that's good to go, you trust, but you verify. Then you do your own testing. and then at the very end after you've mixed everything up because things do interact with one another you have to test it again and that's just a lot of testing it costs a lot of money but sometimes i see things on amazon i'm like wow this magnesium bisglycinate is eight dollars for 120 capsules i guarantee you they're not testing testing testing and who knows what's actually even in there yeah that's the other thing is there's no one really regulating what's put in these capsules unless you get them third-party certified yeah absolutely okay so i hope the listeners have learned something about gummies, about melatonin being a real concern to me in gummies, the creatine gummies.

29:30I hope they've learned about supplement panels and nutrition fact panels and to really look for those third-party tests because it is the wild, wild west out there, I say, with supplements. You don't know what people are putting in those capsules. And so listeners, hopefully you have learned something about gummies and supplements. But I'm curious, Rustin, what do you think has been one of the hardest things that you've had to do at Just Ingredients or you find is hard at Just Ingredients? Some of the things that are hard at Just Ingredients are also the things I love. Carlin, you're super demanding.

30:02You want a lot of things to happen very quickly. And that means nobody's ever bored. But also we're still building processes to catch things. I would say without a doubt, using real food, using real food is just so much harder. It's so hard. We have to find so many good partners. We have to find good growers. We have to find good co-manufacturers. We have to trust so many people. And we trust, but we verify. And just using real food, like... Strawberries. When people think about strawberries and cream just ingredients, they think, oh, it's so delicious, right? But that's because we're constantly holding it to this high standard.

30:41It's almost like a brand, right? Like a taste that has like, oh, this is just ingredients strawberries. It wouldn't be that way if we just took any strawberries that were sent our way. We constantly have to reject material. Sometimes we miss deadlines. But that standard, even when we understand that we're dealing with real food, that the variation is just inherent and natural. I'm surprised you haven't turned gray from it yet. Formulating with real food is so hard. I mean, every single day we are fixing formulations because of like strawberries we were talking about. We had so many bad ones come in, meeting not bad like bacteria or anything.

31:19They just weren't as sweet and flavorful as what we normally use. And so then we're trying to put like more strawberries in or a little bit more sweetener. And it just was causing headaches for every formula to make all the formulas taste right. Being involved with product development and also quality, it's also on our job to find good partners, good suppliers. And, you know, we sometimes have to rip off the Band-Aid and maybe reformulate, find a new supplier. Somebody that, as we're growing, that they can keep up with our growth and that can also, you know, meet or exceed our very demanding specifications for flavor, for color, for nutritional quality.

31:54Yeah. If I just put natural flavors in everything, we'd never have these headaches because it would taste the same every time. I wouldn't even bother showing up to taste test anything like it would always be the same. It's like a distilled down chemical that you just have the ratio. It's a layup. Tell the listeners that we now have a person at one of our main manufacturers hired just to purely taste stuff to make sure it's the same. And yesterday it was chocolate peanut butter protein powder that he denied and said, nope, this new batch doesn't taste the same. You guys had to bring it to me. We had to figure out why it didn't taste the same.

32:27And the cacao wasn't as strong as normally. So we had to add more cacao. Yes. We literally have additional quality people, additional people that, you know, other companies don't even think about. Yeah, we have a whole quality team just to make sure our products try to stay the same using natural variations that happen along real food. Yeah. And we're cleaning it up. We're getting better partners. We're getting different sources. It's tough because we need organic. We can't have anything that has any corn on it. Or GMOs. If anything is spray dried, we have to make sure it uses tapioca. You have a picky boss.

33:01These are a lot of constraints. And luckily, we're growing fast enough that there are a lot of people out there that want to work with us. It's been fun, but it's also been an adventure. That's for sure. Thank you, Rustin, for being here and taking the time to answer some of the stuff that's being talked about on social media. Listeners, if you have more topic ideas or more questions that you want Rustin to answer, DM them to us at Just Ingredients. And on episode number three, we will answer those concerns for you. And so as we're ending, Rustin, what's your final takeaway that you hope people got from this podcast episode?

33:33I think the thing I want everybody to do is I don't want everybody to become a scientist just so they can know what their supplement routine is. But I do think it's worth being curious. And if your curiosity leads you to DM, you know, customer support team at Just Agreements, it's probably going to come to me. But also just do your own research. And when I say that, I don't mean just follow anybody online. Just actually look at some studies. Being curious is always going to yield great results. That is true. I love that. Thank you, Rustin, for being here. And listeners, like I said, DM us any more questions that you have.

34:10Thank you for being here and being part of this community. Don't forget to subscribe to the Just Ingredients podcast. We've got so much more to share with you. And if you're not already, come join us daily on all social media platforms at just.ingredients. Until next time, keep choosing what nourishes you.

34:33To be continued...

From the publisher

In this episode, I sit down with Ruston Pack, our Food Scientist and Director of Quality and Regulatory at Just Ingredients, who's spent [X] years in R&D, manufacturing, and food science, and has seen firsthand some of the wildest things that happen behind the scenes in the supplement industry. Ruston pulls back the curtain on what's actually happening inside a supplement bottle between the day it's made and the day you take it, and some of it might surprise you.

Here are a few of my biggest takeaways from our conversation:

Supplement labels don't work like you think We talk about the difference between a Nutrition Facts Panel and a Supplement Facts Panel, and why that distinction matters. Ruston breaks down whether the amount listed on a label is exactly what's in the product, and whether companies only have to hit that number on day one, or all the way through the expiration date. 

Why supplements break down over time Light, oxygen, moisture, heat — supplements are fighting a slow battle against all of it from the moment they're manufactured. We get into why certain ingredients are especially hard to keep stable, and what you can look for as a consumer. 

Gummies are the hardest format to get right If you've ever wondered why your gummy vitamins taste a little different bottle to bottle, this is why. We talk about why water is the enemy of stability, what actually happens to melatonin and other actives as gummies sit on a shelf, and why some companies use large overages to compensate. Ruston also gets into the creatine conversation, and why the gold-standard powder form gets tricky the moment it's mixed into a gummy or a drink.

How to shop smarter We close out with the practical part: what to actually look for on a label, what separates a company that's cutting corners from one that's genuinely trying to do formulation right. 

This one is a must-listen if you've ever tossed a supplement in your cart without a second thought. My hope is it helps you feel a little more confident reading labels and asking better questions about what you're actually giving your family.

Tune in now and share this one with a friend who needs to hear it.

Bio: Ruston is a chemist by education and a food scientist by profession. He has worked in multiple food and supplement co-manufacturing facilities as an R&D scientist and has extensive experience in formulation, ingredient validation, supplement facts panel verification, and batch corrections for major brands in the industry.

He is deeply familiar with the ways companies use deceptive marketing, hide ingredients, and cut corners. Ruston has also studied analytical testing methods used to validate label claims and ensure product integrity.

At Just Ingredients, Ruston serves as the Quality and Compliance Manager. He oversees and audits our co-manufacturers, protects product quality, and creates scientific substantiation files to ensure our supplement claims are accurate, compliant, and backed by strong research.

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