Coleen Rooney: "I Never Put My Name To Things I Don't Believe In"

0:00I think I always held on to that. I'm only in the public eye because of Wayne. I've always held my hands up. I was only in the public eye at the beginning because I was in a relationship with Wayne, but I must be doing something right because I'm still here today. You know, people are still interested. People are still buying stuff that I, you know, I advertise. People are still wanting more from me. So it wasn't just that. Colleen Rooney has spent more than 20 years in the public eye, building a career across television, publishing and fashion, all whilst raising four boys. Now with her third by Colleen Collection launching at Primark and growing a portfolio of business interests, we're talking about ambition, independence and why sometimes your next chapter is about finally making more space for yourself.

0:58A light bulb moment launches your business, but consistent habits power it every day after. Today's episode is powered by Starling. Whether you're side hustling or scaling, Starling believes that with the right mindset and tools, anybody can be good with money. It's not about complex number wrangling or losing days to admin. It's creating a smart system of financial habits that can give you active control and build your confidence so that you can focus on being a founder, not the finance team. Search Starling Business to find out more about their monthly fee-free business account. I'm so pleased you're here.

1:32Thank you. I'm so, so excited to unpack everything. Because when I was reading the notes, I'm like, you've been in the public eye for more than 20 years. that is I mean that's no mean feat is it like that is pretty wild 16 years old when you sort of came onto everyone's radar which is crazy you've written books in that time worked in television television series now your career has sort of gone from strength to strength your third third Primark collection launches this week which is very very exciting what I love about you when to think about your story and kind of the woman you are, you could choose to step back from working and you're doing the opposite.

2:18And I bloody love it. Like, I think there's nothing more empowering than that. What, what is the itch for you that sort of keeps making you want to build and create something of your own when some might say it's not necessary. You've, you know, you've got a lovely life you know we talk on this podcast a lot about you know coming from a financial place where you've got option but I love that you want to build something for you yeah I think the itch is you know creating something for myself but also for the audience that you know follow me and have done from from day one yeah I still feel like they are the people that have stuck by me all along and they always want more so to create things that you know um from scratch or you know to collaborate I think it it excites me and to see it come to life yeah is you know it's it's fantastic and I do think I do give the audience what they want because I do things you know when I think back I started where I was at school I wanted to go to university I wanted to go into media and I had a plan and I always you know I had jobs I remember my nan and granddad had a pub so I used to help behind the bar there it was illegal I shouldn't have but I still done it and yeah and it used to save up me um a tip jar you know it used to give me a pound or and I used to save up for something that I really wanted you know it wasn't given to me on a plate my mum and dad I'd worked hard, but we didn't have a lot.

3:55And I'd go and I'd buy, you know, the top that I'd been looking at in the shop for weeks and weeks. But I would graft. And also I had a job in, it was agency work in the holidays from school. I used to clean the chalets of Puntins. I love this. I used to go with my two aunties and we used to get picked up on a minibus. Again, it was illegal. I was on a fake national insurance number, but I wanted to earn money. and I wanted you know I I am I love nice things as well so I wanted to earn to buy stuff that I you know I liked I enjoyed um so that was that and then I met Wayne and I was working in Newlough so I had a Saturday job and it was coming up to Christmas so I'd done a few Thursday nights and my dad used to drop me off and pick me up and um and I love that because it was something that I loved was fashion so to work in a shop in retail um I didn't get the best jobs I got clear rail and changing rooms and you know but when I was absorbing it all but I loved what was coming in what people were buying you know especially when I was in the changing rooms they used to come out and I used to ask for my opinion and he's saying oh yeah that looks all maybe why don't you try this and it's something that I loved and at that point it started going out with Wayne so my that that money went on his birthday presents on his Christmas present.

5:19Um, so I always had a plan. I always wanted to earn my own money. Um, and I think there's nothing better than, you know, especially I'm, I'm a giver. I love to keep people. That is my, you know, if I'm going somewhere, I want to take everyone with me. I want them to enjoy the moments as well. So I think if you can do that it's it's even better I love I love that um so yeah I've always I've always put in a graft and then um I met Wayne and things went a totally different way to what I expected it to it's almost like the story that you just couldn't write like when you actually think about it and I'm sure I'm sure since there's been people trying to see that and your success as a couple and what you've both done as almost a strategy because it's one of those things that is like Like the world was literally infatuated with you as a pair.

6:15And bearing in mind at the time, it was Wayne that kind of had the career per se that people were, you know, would turn up to football every week and would be a fan of. But really, it was like the idea of the pair of you was so, so interesting. And I suppose that is something that at 16 years of age, I picture you, I can literally see the picture. And I've always, my family live up north. so I always used to go to Liverpool every week and I used to look in cricket and that would be my like RIP cricket by the way my favourite shop ever um I used to look at that bag and I just the picture of you holding the cricket bag and the puffer coat and it's so iconic it's uh well do you know what cricket my auntie used to shop in there and I used to go in and look like oh I just love everything in there and that's where you used to save bags to take to school you know when you used to take I used to do a Jane Orman bag, a Jane Orman and Morgan.

7:10So cricket was that bag that you wanted to take to school. But yeah, Wayne, you know, obviously he was doing really well in his career. And that's where it all, like, I didn't see it coming. It just blew up out of nowhere. And literally I was walking to school and he was a photographer and he took a photograph. And I went into school and I was a bit like, oh, I don't know what to think about it. a man taking photographs of me on my way to school when you actually think like when you actually deep it like yeah and you think about it in like 2026 like you almost think would like the idea of like you've been thrusting to me is one thing but when you actually think about it now I'm like would that be deemed appropriate now like well it wasn't until I got into school and it was the talk of the common room obviously word spreads and a teacher came up to me and she was like I've just overheard what's happened I think you best go and ring your mum and just let her know that you know this has happened so I was a bit like like how do you explain obviously Wayne had been packed so I knew that it probably was that but where was this picture going like what was it getting used for and it wasn't until the it was a Sunday after and I remember the phone going my nan was like the news of the world she used to ring every day and used to be a guess what's happened this blah blah blah and she used to get the newspapers because she owned a pub they used to put the newspapers on the bar and she she rang and she was like oh colleen's in the paper and my mom's like what do you mean and i was like it must be that photograph so we lived next door to a news agent so we went and got the paper and it was in there and i was just like what's relevant about this you know i'm going out with wayne um what is the relevance but people were interested and And still, now, I can't get my head round here.

9:00It was the beginning of this kind of culture of, I suppose, the like, I don't know, society being really interested in the other half of the game, you know, or the other half of like wanting to know who these players are, who these people are, what their world is, I suppose. But that really was, when I think about it, like the beginning of that moment that we sort of had access to the other side of the game yeah yeah no it was it was the start of you know i think with wayne as well he was so young and he was you know they knew he was going to be successful he was you know playing for england and i think what the press did at the time was they invested a lot in them wondering what was going to happen you know there's this young lad with all this money he's going out with this girl you know where is he going to go wrong it's going to go one way or another that vibe yeah so I think that's where they invest the time in that um but I think all these years later they're still interested and it baffles me like I've you know this you know the press still report on anything or on everything that we do so people are still interested and think about it now you've got a son older than you were at that age when that first picture was talking about this on the way hope sometimes I have to bite my tongue because he will give me the back chat of well what was you doing at 17 I wasn't doing anything wrong but I moved out at 17 we lived together at 17 so I have to now just stop and think you know obviously he's not an adult to still rule some place and he lives under our roof but you've got to yeah think yeah when you look at the life you were living at that age and I think it's so interesting that like you say that from that one picture your life then completely I suppose changed overnight what was that like that moment going back into school after that Sunday like was I always think about how when you're dealing with something or whether that's good or bad reaction from other people can sort of you find out who your friends are you find out sort of who's with you who isn't and it can be a bit uncomfortable especially when this is something really new for you that's been placed on you and now you're in the spotlight but before you were just going to school as everybody else was yeah it did he was the the odd person like to be honest most people were fine about it and still you know my friends were my friends and um but there was a few that would you know I think as well because I was going out with Wayne that was a bit of a talking point as well because he was you know doing well and you do get some jealous people and there was not not a bad happen but I always say as well I was deputy head girl I always say if I wasn't going out with Wayne I reckon I would have been head girl because I didn't get the votes because they didn't vote for me um so yeah I do think there was you know a bit of talk but generally it was fine it was fine and I've always had a really good friendship group that protect I think that's a scouse thing you know we protect each other and they're still you know today anything gets said it's like they just pounds there's nothing that you need to do no so we've all got each other's backs and I think you know they've played a big part in that throughout the years and was that pretty clear because they always say like when when you reach a certain level of success or and however that looks you really sort of need to find your tribe and who those people are that you know that you can count on and sometimes you know a couple of people might fall off along the way but it's really important to find those people whether that's when you're starting something new like we've always got that person that we're going to call first say I've had this idea and I'm excited about this what do you think were those people really clear from the off for you who was going to be in your corner yeah 100 % and you know they I've always said if you know we wouldn't be so grounded today if we didn't have that core group from the beginning and I do feel like we're fame and you being in the public eye you see a lot of people falling off the wagon or going you know in not nice ways and that's because they haven't got that support system around them and I feel sorry for them because you think you know there's a lot of people out there that have got so much talent I've got you know that really they could be so successful but they've not got the right people yes and I just think we're so fortunate that we've always had them people around as both family and friends um and also people that just let us be us we don't have to put an act on in front of anyone we're just us and um we they are perfect moments if we you know me and we and if we could choose anything it'd be a night in with our mates yeah well you're just it's just the simple easy the life that you know that you're authentically you do you think that your sort of i I suppose drive has become more important to you as you've got older.

14:22Yeah, I think, you know, as I've got older, my confidence has grown. I think I always held on to that. I'm only in the public eye because of Wayne. You know, at the beginning, the opportunity, and I, you know, I've always held my hands up. I was only in the public eye at the beginning because I was in a relationship with Wayne. But then going back to what I said at the beginning, I must be doing something right because I'm still here today. You know, people are still interested. People are still buying stuff that I, you know, I advertise. People are still wanting more from me. So it's it wasn't just that.

14:59Do you think there's also in that there's like a little sort of level of like imposter syndrome? And I think that's a female thing that we that then give ourselves because like you say, goodness me, like you've been around for like we were saying 20 plus years like this isn't because you're somebody's wife or because you were someone's girlfriend yes that might be how we first saw you but I think women sort of do that to themselves a little bit where you think god are they really asking me to do that aren't I I'm used to just you know being this character or I'm a support system versus being the one that's front and center 100 % and that's something that I'm learning to cope But, you know, there's been times where I've been getting my makeup done and Cassie said like, oh, this is so good that you've been offered.

15:46And I actually have to stop and like take a breath and think, do I actually, you know, why am I doing this? And she's like, just jump at it. You know, they want you because you're you. You know, why doubt yourself? And I do have to talk to myself now and again, you know, just to say, do you know what? Just go for it and just do it. and that's something that I'm still learning to get to grips with um but I do think over the last number of years you know since I've decided to go back into work since you know having the kids and um it's something that I am you know starting to believe more in myself and get more confidence I think you know the the jungle done a lot of that for me um and I think that's going in there you're raw you don't know what they're putting out you don't know um how people are portraying you and I think when I come out of there the love and the support was unbelievable and I think it gave me that you felt that boost of confidence to say do you know what you can do you can go on and do a lot more but it's such a brave thing to do because you don't you have no control like I think like there's always myths I think that need to be debunked with that show it is real and I think the big thing for me was leaving the kids because of no contact and I'm so organized I'm so in control you know I do everything in the house like regimental and for me to go and leave that behind that was the biggest thing for me since like I was born we always have a holiday once a year and you know or the weekends every now and again no contact but I can phone them and I can say to my mom like how are they or have they got this for school or so it's that's completely different but no contact at all is and did that sort of settle for you when you got there because like you say you are the woman of the house like this is your like that's been your thing right and you can I remember even watching your VTs as you went in and it was like the uniform was laid out and you I remember seeing your mom speak and she was like everything was like yeah this is the list to follow two full whiteboards just full of like militant operation and i love that but when you got there was that something that was playing on your mind or was you in the experience no do you know what when i got there when i landed the phone got got took off me so i was only there i was only in the hotel for a couple of days i was the last one to fly out so i was only there for a couple of days until we went in the jungle and the phone got taken off me and i thought you know what it's not and i can do now i've done all i can i trust like my mom has literally been by my side and brought the kids up with me so she you know she's that's not my mom she's obviously wayne's there as well but wayne's been in oh you know he's had a career he hasn't been there all the time day in day out but my mom i was fine but i did think i've done everything i can so then now it's like i have to just switch off i've got to focus on i think reality hits as well because have been that busy just planning everything didn't actually think about going in the show yeah yeah yeah it was all getting ready to leave i was like oh shit like what have i said yes to this but i'm so glad i did it and i've got so much out of it um and also the kids the kids absolutely loved it watching it and i think it was nice for me to come out and them to be you know really proud of me yeah yeah yeah um just to show like i've always i'm not afraid to get and do it you know i've always done active things with the kids yeah but the bravery that's a bit different yeah absolutely obviously now like stepping into your own lane which is I love to see I love it when I'm like yes when you know a woman takes that time and I think you can even on the outside I can sense that that felt right for you at the moment of the jungle and after that that you've really kind of sort of you've found your path now and you're on it which feels amazing how much of the choices that you made for yourself professionally have to fit around sort of what's happening with your husband and your you know your family life those decisions that you make are you making them from a place of who you are as a mom and a wife first yeah family comes first always for me and that is something you know that I try and work around it doesn't always happen so I will like look at the the year ahead on the school planner and think right I want to be at that pinstay I want to be at that sports day obviously fixtures come and I'm not I can't because I've already put work in the diary so there's things that I try to work around but it's not always the case um the kids are getting a bit older now yes so I do feel like I I don't need to be there as much as you get a bit of time back yeah um and you know I've got a good team around like my parents are great with kids Wayne's not working as much you know the obviously he's working loads but not as intense as when you're a footballer and traveling he's not traveling as much as he used to so I just yeah I feel like the time timing was right to to you know start exploring again and the the great thing with me is there's always been opportunities there and whether I take them or not you know it's just it's always been just a time and thing um when I think back what I did I feel like I've come full circle around you know the fashion the um lifestyle stuff I feel like I did do that before kids but now I'm doing it again but on a bigger scale yeah it's almost like on a like you're the landscape of it's changed for you and it feels like so much more elevated than it did before which is which is so nice to see how was has it changed your dynamic at all like have like Wayne being so busy and like you say his life being I suppose that was quite militant right when you're yeah and that's where I chose to be you know I was fortunate you know where obviously I earned before kids but in a financial situation as a family you know i i didn't have to work and i chose to take that time out to be a full-time mom and i know friends who would absolutely love that opportunity but then i've got friends who love going to work and you know spending whatever time right so everyone's different and that's where i always take into consideration is you know no one's got the same drive or got the same you know everyone and you've got to let them just have their own journey and i think that time was busy for for wayne and i took the decision to be a full-time mom i did do a little you know the odd projects now and again but my focus was family um and to to you know make our house a home and you know be there for them but also be there for wayne when when he came home um because it is you know I think you've got to consider their needs as well and that's where I felt Wayne obviously come out full-time football management and it wasn't easy because he was around the house and he did my head in and he was just like there all the time I was just thinking oh and also he's been so regimental with football he's been told where to be what to wear what to eat yes so much that when they come out of that it's they get a bit lost it's yeah because it must just be so different yeah it's so different so in a way i would have to say can you pick the kids up why am i saying can you pick the kids up because he's used to be because he should be saying i'll pick the kids up today but instead he's waiting for me to say give him a sort of instruction on how yeah which i feel like that's completely changed now he's so more present in our family life and he's enjoying it i think he's making up for lost time as well and he's adjusting isn't it it's like a whole different setup for you guys and a whole different dynamic as who's gonna like you say before that that's automatically your role but it's quite nice that you can yeah and i'm enjoying it i'm just enjoying you know sharing the house loads and um and the kids you know they've missed out on he's not you know the sports days there's activities that he's not being able to go to and now you know we try and do as much as we can where both of us can be there and be present and but work wise for me you know it's I enjoy you know exploring new projects but what I'm doing at the minute is you know it makes me happy it's things I enjoy and I think there's nothing better than work and you know doing stuff that you you love to do and you're interested in it feels that feels like your passion yeah and also I don't put one thing that I've never done is put my name to things that I don't believe in we talk a lot on this show about the unfiltered reality of founder life the late nights wrong turns obviously the shiny wins too but we talk less about the unsexier day-to-day stuff that actually keeps the wheels turning in other words the endless financial admin that can end up disrupting the craft and the creativity that led you to actually launch in the first place.

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25:47Starling accounting is a bit of a game changer too. It handles bookkeeping and making tax digital all from your bank. Just search Starling Business to find out more. Well, let's talk about this because there's so many I remember just when you come out of the jungle I hosted your the one of your launches in London for applied nutrition now this I mean one thing that is crystal clear about you we'll talk about Primark and we'll talk about fashion in a second but you really you're into your wellness you're into and we saw that in the jungle like there was she was doing our squats there was you know and that is if I see a picture of you even Pat now it's probably on the way to the gym like I feel like you're really known for your sort of approach to wellness how did Applied Nutrition come about?

26:33So Applied Nutrition is a Liverpool-based company and they I've used their products over the years and they came to me with the opportunity to come on and be an ambassador for the brand and you know I don't I look into things obviously and it wasn't you know a decision that I jumped at straight away because I wanted to know like why why me what you know what do you want from me as an ambassador and you know as soon as he had the first meeting I was like I definitely want to be involved in this Applied Nutrition was known as more of a male brand of a masculine brand masculine bodybuilders gym goers and you know you know the protein the whey um so they wanted to deliver their products to the female audience so they asked me to to come on board and you know we we got on straight away they are all you know everyone works their scousers and it does always um you know just loads of humor in the office and it was just so lovely an environment that I thought you know what this can work but also what they wanted me to do I was I was doing anyway yeah and that's the thing is you know I I go to the gym I am into wellness I use products so we you know we started working together and I was a brand ambassador and then once we got going on that they asked me to produce some products for them so we've done a collab where I've done you know a range of of hydration and sleep and different you know different products but then they were floating the business and on the stock market and I thought you know what this is something that I want to invest in and I put money and invested in it and it's just grown strength strength you know they've got a new factory opening here in the UK and then they've got one in New York so they're reaching out more to you know the American audiences and it's you know they just keep delivering they've got new products on the go all the time and they were just yeah it just felt like a right fit yeah it really is that's the thing is you can i think to be part of a brand you know put your name to something you've got to believe in it of course or to put money in it's a risk yeah well money yeah money's money's totally different isn't it and this is something that I did think you know what I'm willing to to do this because I do believe in this brand and I do think you know it's going to grow well nothing says you believe in something more than yeah like you say you can there's an idea of putting your name to something or doing a great shoot and saying you use something but having belief and investing is is completely different but no I still you know I I'm loving what I'm doing hopefully you know it just goes strength you know from strength to strength and um that's just you know one of the projects I've got on yeah I mean it's honestly it's so impressive and that's what how I started this conversation is like what I love is that on the outside people would assume oh you know she doesn't need to she's you know she can have a lovely life but you want to build and you that when you've got that sort of entrepreneur in you that doesn't leave you that's not something that sort of lays dormant yeah you might sort of have sort of mini hiatuses and raising families etc etc but when you've got that sort of work ethic and that drive that's something that's always going to be about yeah it's instilled I think it comes from you know obviously my parents were hard working yeah um and you know they've always put into us you know money doesn't grow on trees if you want something you've got to earn it you know I think you've got it and even with my boys now obviously they've got you know a privileged life but they're not just going to sit around and do anything they've got to do their own thing and I think that as parents is important to to let them know that you can't just sit back and take the ride you've got to you know it's not sometimes it doesn't last forever as well the proof's in the pudding you're teaching them firsthand right like you like we said you could and you're not so there's no excuses under this roof I want to touch on Primark for a minute because I love sort of watching this play out in, I watch the episodes of the series and seeing your passion and seeing how much, you can see what of a big decision it is for you when you're taking on a project like that.

31:12And it's absolutely smashing it, isn't it? Yeah, it's been, you know, it's been a really huge success. And I think what you see from the show is there was doubts along the way and there is going to be because obviously you're working we're a new team um it might have been something that you've touched on previous but it's it is all new again and you you know you hope for the best but everything doesn't always go to plan and there's things that I look back on now that with the first drop that I think why didn't I do that but it was good because it's a learning curve that you know drop two will do that better and we'll learn from their mistakes so like the white jacket that I brought out and drop one we didn't buy enough of and it sold out in 48 hours and you're kicking yourself thinking why didn't we buy we could have done loads yeah so drop two we brought out a obviously because that's done well we repeated but in a you know a checked um pattern and we bought more because we knew that that was was going to sell and i think primark's been great because it's my target audience and i think that's what you've got to you've got to know your audience and you've got to know what what they want and i think with Primark it's you know it's real it's down to earth it's all them girls that bought my perfume you know years ago they're buying my clothes in Primark and obviously not just them there's more but I think you know it's I look at it and my you know my friends their mums are buying it they're buying it for the nieces it's not just you know one or it's they they are the core but then they're expanding you know and you're so right it's just honing in on that I think when people the ideas for me that work the best are is you're actually focusing on who we always say and I don't know if you do this when you're in conversation with a prime art but we say she loves this and she loves that but knowing who she is and who your audience are and who's the who are the people that are invested in you and have been for a long time and knowing where they want to shop and what level we can bring them at this shop I think it's sort of you can see it's like the perfect fit it really really is yeah no and somewhere where I've always gone you know I remember when I was I think it was 12 I went on a trip to Ireland with my parents and um it was at that time when you used to take something back you know you should go away and used to take like a key ring or a pencil for your friends and I remember going in it was pennies pennies yeah And I remember going in and he was like, they've all been reduced.

33:52There was loads of slippers and they were like£2.50. I was like, I'm going to get them all a pair of slippers. I brought about eight pairs of slippers back for all the girls. No spacing in suitcases. No, and that was, you know, that was my first, that's the first time I remember going in. And then we got one in Manchester. I remember going into that for the first time and thinking, oh my God, there's just so much. It's grown so much. That's what I was saying. you know used to go in more for like your basics your pajamas and and now you walk in and it's so much you know so much more much more fashionable yes um affordable and so quickly changed around so every time you do go in you see something new which I do think is is great because it's so affordable you can go in numerous times and always you know get something and then when you're putting on ranges and edits that are delivered in the way they are it's like honestly it's I love to see it's like a genius collaboration it's such such a good idea so this third collection with yourself and is all about festive dressing what's not to love but I actually think the message behind the campaign is quite interesting because it's called style your season and it's encouraging women to take a moment for themselves at Christmas which is quite a hard task isn't it when they're often obviously busy making everything special for everyone else I feel like it's quite a fitting collection for you and this chapter personally for you is that you're sort of you know stepping in into your own how easy is it for you to actually make time for yourself around the festive season this is something that I've had to learn to do and I you know I've I always give time to everyone else but I do you know think you need to have some time for yourself and whether that be just going and getting a massage or whether that be yeah or you know a night out with friends or just watching an episode of you know I don't I don't sit down on my own and watch tv I don't have to get roped into watching tv and still then I'm still like trying to do a million things at once but I do yeah I think it's important that we we do have time for ourselves and just to re-energize and just to that was the thing where you know i'm going back to the jungle again was i actually had time to think yes sometimes i go days and days and i just don't stop and think about it just like on autopilot um so yeah i do think we have to look after ourselves and give some time but i think over the festive period it can be especially you know being a parent it can be manic and you want to do everything and anything that you know to make the kids happy but um yeah I think what's nice about the collection is that it's fun it's party season it's something that I haven't done before so I feel like drop one was more your staple pieces and it was more tonal and then drop two we added a bit more color a bit more texture you know it was just elevating that first um drop and then this one it's completely different um and you've involved your mom my mom which is so so brilliant so i wasn't sure they asked me would i you know would i be a you know on board with the idea and i was like i i will i definitely am but i don't know whether my mom will be so i asked her and she's like oh i've never done anything like this before and it was great and you know the the photographs which will will be out or she you know she wore the clothes well and for me it it was a bonus to have my mom in to show do you know my mom wears the clothes you know I wear the clothes we've got models so it is you know there's something in there that most women can you know go in and purchase and all ages sizes um so yeah I'm really excited for for it to come out and and we are going to the launch in Dublin so my mum's going to come along so she'll be like yeah yeah yeah so brilliant now it's time for three two one some financial questions powered by our friends at Starling Bank the bank on a mission to give founders confidence and control over their finances so the first one is what do you think are three assumptions about money and financial security that aren't necessarily true because you earn a lot of money you're financially secure which isn't always the case because if you have money you have a lifestyle you've got to keep up with that lifestyle yeah yeah so you know you might spend money but you mightn't have savings and it's you've got to you know not everyone is you know is financially secure if you're spending even if they've got a big income of course because the bigger bills also yeah it's you know your tax your your security you know you live in a bigger house you're more of a target you've got to pay out for things you know security and I do think you pay out more but it doesn't always mean that you're secure you're so right because people have this assumption that they but because you earn you know you know it's a big sum that's well that's fine you mustn't have no bills because but you're obviously not in the same house that you was in before you're not your lifestyle is now different and it's had to adapt and change which means they're also bigger you're in a bigger sum but they're bigger outgoing and it all becomes a little bit relative your insurance more exactly you know it all comes yeah yeah it's interesting you're right I've never thought of that before um tell me two things that you're happy to pay for to buy back time I would say help a home yes um you know having four boys I am really tidy and in control they aren't well saying that five boys to be honest with your way in ease is okay but the you know some of the boys just yeah are messy yeah so to have that extra help where you know someone can help with the housework do the iron and we have a lot of washing um so definitely that saves me time for football playing boys the washing i actually dread to think for you and you know what they get changed a lot for boys as well so i've had to put a stop to this in my house because i'm like when everyone will it's the pajamas for me they get from school they put a pair of pajamas on then they'll have dinner and do whatever and then have a shower and then put another i'm like that's too that's too towels that's what i've had to have to say you know you can't use a towel again don't just put it in the washing basket and i go up and i just see these like just piles of towels i'm like no it's not on i was having this conversation with my mom the day and she was like karma is what this is this is karma and i would say um food prep and food delivery that's a good one so we obviously i don't always have time to go out and do food shop um and also it can be quite hectic so food delivery but also we're obviously having a 17 year old who is uh he plays football um i'm not always around to make of he's actually a good cook he is a good cook but very messy but he'll also be time poor as well also time if he's running in and out so then if if there's food prep in the fridge then it's easy you can just whack in the microwave oh they're such good saves yeah they're they are good they're very good um and then what's one thing you want to achieve professionally in the coming years um do you know what I'm always you know you always have a plan and things that you would like to do I don't look into the future that much um but I would say what I'm doing at the moment I absolutely love so I would like to just grow with what I'm doing um so obviously you know we the the fashion the lifestyle you've seen a bit of us as a family which has been fun and i think we know yeah um it's nice to do stuff together and also when we've done the program i look back and i think it's captured moments that i wouldn't have captured yes and actually there's things in there where the kids where i wasn't around and i think i don't get to see i've never seen that's such a good point i watched an interview the kardashians once and they were saying that like we have the best family albums that you could ever ask for yeah because we've filmed so much over the years and it's so normal to them but they've got the best memories that i suppose none of us would really have doing the program the the um my dad gave a load of archive that my dad used to always have a camcorder and watching that back again my kids were mesmerized because they were like is that you when you were little and it was just so nice so then to have that for them to see when you know they're older and when they have kids so I do really like that so I would say to grow with what I'm doing I've you know there's a few things on the table that could be new projects but at the minute we're just enjoying more of the same yeah the same I want to before I let you go I want to there's a conversation that we come back to quite a bit on this podcast when I'm talking to parents and it's that idea of like that hustle that we had in us that sort of has led us to have the careers that we have had when we're raising kids it's the idea of how do we because you can't sort of teach that hunger and I think to myself like my kids live in a lovely home they you know have gone to a lovely school they live in a lovely area there's nowhere that they're going to really want to get out of it to be honest I'll probably have them with me too which I would love but how how do how are you guys going about sort of teaching them the same level of work ethic as you have both had and that sort of that that mentality to graft because it's really hard when you're when you're born into something I think keeping them grounded is something that we probably couldn't get away with because of our family and friends and you know everyone is still the same people as what they always have been and so they should be but i think over the years what i've found is people change towards you and you it's not you that actually change it's them and people say oh she's changed because i don't know how to act towards you yeah that i've changed and i haven't it's you that's changed towards me but i think with kids you know it is hard i i do think it's it's not just our kids it's a lot of that generational it's the generational thing i I don't think it's, you know, obviously ours may have more, but I do think kids have it easier nowadays than what we did.

44:39But I think with us is we, you know, we tell them and, you know, obviously our experiences and I think you've just got to let them know what, you know, what we did when we were younger, what our parents did for us. And, you know, we always go back to, you know, Wayne, obviously whereas we've got boys is he had two brothers four play football his mum didn't drive she got the bus everywhere you know took three of them to training and that's the thing you've just got to keep relating that to them to say you want them to just have a passion don't you and I think like you say they might they've got a different life to we you know yeah we had from a financial perspective but as long as they've got that passion and they work at it and they see that improvement i suppose that's how they'll get that work ethic yeah i think as well each child's difference and that's the thing with me is you know obviously i've got four i don't treat them all the same way you know obviously my parenting is you know obviously the main things manners you know be generous you know care but there's certain things that i do different with each of mine because they're all totally different they've got different needs they've got different personalities and they've got different passions so i'm not gonna you know just because it might be convenient for for me because they all you know one of them does football you're all doing football if one of them doesn't like football you don't have to do it and i think that you've got to treat them as individuals and see to the needs and support the passion even if you know it's something that it's you think oh he's not gonna do that well in but they love it and it could grow it could come to something that they mightn't actually be a footballer but they could work within that industry and they could learn from being around the you know the sponge yeah you're so I do think kids you've got to yeah it's it's a big time investment very but I just yeah it's that's the thing we have saying before I would have had loads kids but because they all they need time and you need um a lot of attention I just haven't got you want to give it much I want to give that to them and you're in your own lane now and I and I and I love it and it's so like I said it's so nice to see like the success of it all and there always be that moment because we're female and we I don't we had a life coach on here and she said we don't use the word imposter syndrome it's not a syndrome she's like no no I'm not having this but there'll always be that time where you sort of, there's a safety blanket, isn't there?

47:18Where you're like, oh gosh, I'm not the one that's front facing. But you are and it's going so incredibly well. And there's a reason that we've all been intrigued by you for the last 20 years because you're absolutely smashing it. And yeah, I love to see a woman shine and you don't need someone by your side to do that. You've got it going on. Thank you so much for coming to talk to us. Thanks for having me. It's gone so quick. Thank you. Thank you. Don't forget to follow us on Apple and Spotify or wherever you get your podcasts to make sure that you don't miss out because next time I'm going to be talking to another incredible lady who launched.

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