Clio Con Clips 2025 - Reagan Attle - E05

0:00Reagan Attle:Welcome to ClioCon Clips 2025, recorded live from Boston and proudly sponsored by Clio, the world's leading legal technology company transforming the legal experience for all. I'm your host, Rob Hanna, and over this special Legally Speaking podcast series, we'll be bringing you exclusive conversations with the brilliant minds behind Clio, the innovators, strategists, visionaries driving one of the most transformative companies in legal tech. Across these interviews, we'll explore how Clio is uniting brilliance across teams, technology and communities worldwide. From AI and data to leadership, culture and the future of client experience.

0:38Reagan Attle:You'll hear from people shaping what's next for law and redefining what's possible for legal professionals everywhere. So whether you're a lawyer, technologist or leader passionate about innovation, you're in the right place. This ClioCon Clips 2025 is where brilliance meets purpose and the future of law takes shape. Let's get into it.

1:03Reagan Attle:Welcome to the Legally Speaking podcast, recording live from Boston for our ClioCon Clips series 2025, sponsored by Clio. And I am joined by... Regan Adal, Chief Marketing Officer here at Clio. You sure are. And before we get into today's chat, Give us one fun fact that people here may not know about you. Fun fact. I used to play rugby. People are pretty surprised about that one. Really? I used to play a lot of rugby. Do you? Yeah, way back in the way. We used to win lots of competitions and all sorts. Yeah, that's awesome. What position were you? Scrum half. I was number nine. You were number nine?

1:35Reagan Attle:I was number nine. This is going to be great. This is going to be great. Okay, before we go down the rabbit hole, let's talk a little bit about this incredible conference and Cleo's journey because it's been incredible growth yet again And one year on from where we sat down in Austin to where we are today here in Boston. And you've been a huge part of that growth. So how has the brand actually evolved since you joined, I think, back in 2017? 2017, yeah. So this is my ninth ClioCon, eight and a half years at Clio. So it's, I mean, it's evolved substantially. It's evolved with the company. And that's really, I think, the important part of what a brand does, right?

2:12You have to evolve with the company. um we have i think when we started our our logo itself has not changed yeah but our look and our feel and how we show off who we are how we speak to our customers are you know just the the core of how we solve our customers problems and how that was reflected in our brand has evolved substantially

2:34Reagan Attle:yeah and it's been so exciting to see and there's just real energy attached to clear every time i come out here every clear con i get to and i'm just really looking forward to even what's next because you've been touching on, we're still at the beginning of this AI revolution and we're talking about uniting brilliance this year. So what does uniting brilliance mean from a marketing perspective and how you bring that energy into everything from Clio Khan to other campaigns? Yeah, so uniting brilliance was this, I think it was one of those moments where it felt a bit like fate because when we, I'm so glad you asked me this question because I didn't get to talk about this, But when we first determined what our theme was last year, when we launched the registration for the 25 conference, we had talked about Uniting Brilliance being all about bringing together an incredible group of legal professionals.

3:29We knew things were evolving. We knew that it was going to require brilliant minds coming together and having conversations and talking about what that meant for the future of law. And frankly, I still very much believe that that is the theme of this conference. But the really neat thing is that it also is really about bringing together two companies that we announced today, which is, in my mind, really about uniting brilliant minds, brilliant product, brilliant teams, and brilliant customer base. And it's going to be a really neat evolution.

4:12Reagan Attle:And it feels seamless the way that Clio has been evolving and just the energy that's been given off here and around there. And it's exciting. I touched on AI before, but AI is transforming absolutely everything. We can't, you know, outside of legal tech and beyond. But it's also transforming how brands tell their stories. So, you know, how is Clio using AI to enhance creativity whilst keeping that marketing human and having that human touch? Yes, thank you. Like, you're right. AI is everywhere and we're not like our customers. You know, our marketing team is learning and evolving with it as well.

4:48And we're being challenged and we're having to think about new ways or different ways of evolving what we do through AI. And we played around with so many things. But one of the things that I was that you would have seen today, it was our opening video.

5:04Reagan Attle:Yes. All done by AI. Love that. Obvious, but intentionally obvious. and we wanted to play on this concept that things were changing, things were evolving and what a better way to do that than having my team change, evolve and learn something new and then be able to show that on the big screen. So we have to be careful though. We've had a very customer focus in our marketing. Thought leadership is really important to us. And that thought leadership is often coming from the brains of the people that we're surrounded by today and every day. And so I think we think about AI as an accelerator and it allows us to, whether it's tell those stories, maybe faster, getting things to market or to our customers faster.

6:00has certainly been something that's been a game changer for us in the marketing team. But it always has to be rooted in those real stories, those human stories, those conversations that we have every day with our customers.

6:14Reagan Attle:It's so true. And I remember a mentor said to me before I set up my company, Rob, look, facts tell, but stories sell. Get the story out there to people. They'll buy in. They'll connect to it. And I love the start of that video from ClioCon. For folks who weren't there, it was great, wasn't it? It was talking about the evolution of legal practice from like fax machines to paper to moving into the cloud. And I thought it was so well done. A great example of actually how you can blend the two, that human creativity from the input to actually the AI doing some of the work from the creativity side for connection.

6:43Reagan Attle:Okay, I want to talk about community. It's something we're super proud of and really passionate about here on the show. But what role does community play in Clio's brand specifically? And how has that community grown globally? It's like I've printed the questions for you. The community is everything for us. This whole event is the once a year big display of the incredible community that we have at Clio. But it's in everything we do and every way we think. How do we bring our customers together? How do we get to talk to our customers? How do we bring customers together with other customers? So we have different ways that we do that.

7:26We have an online community where our customers can chat about the product or they can chat about a challenge that they're having that may be outside of the product. But there's like-minded individuals there. The really neat thing about Clio is that we have so many customers that you can find somebody, whether it's in your local area or that deal with a specific practice area that you do. or a niche challenge that you're trying to solve, you can generally find somebody that has had that, that can help you through that. So we do that, like I said, online. We do little user events throughout the year in different cities.

8:12We go to events and we bring together people at, whether it's little parties or sessions, we try to tell stories through our case studies or through bit videos. So, I mean, we're always looking at ways that, number one, we can connect with our customers, but how they can connect with each other and create that community amongst themselves.

8:29Reagan Attle:And what I think is so impressive is given the velocity and speed and scale, which Clio has grown, you haven't lost that client centered piece. And you know, everything you do, everything you touch, feel like you've articulated there shows that you're taking them on the journey with them. They're not just a number, you genuinely care. And it's really exciting. I want to double down on ClioCon because I've been coming since Nashville, Austin, in Boston. Every time it gets bigger and bigger and bigger. So how do you ensure that this conference that you put on is an experience that everyone goes away with that warm, fuzzy feeling?

9:02Reagan Attle:Because I get it every time from coming to a clear con. Yeah. I mean, it's easy to have a warm, fuzzy feeling when you get to meet really, really cool people. And I think bringing this community together. But we do like, we want to create these memorable moments. We want people to leave going, this was really informative. Or I met somebody cool that I learned something off of. Or, you know, that evening event felt really inclusive and very, or fun. You know, like whatever makes you excited and makes you feel special. Or we understand that it's hard to take out two, three, four days, depending where you're traveling from, to come and spend time on yourself, to learn and, you know, to meet other people, that's a commitment.

9:48Reagan Attle:Yep. And so, yeah, that warm, fuzzy feeling is what we want people to leave with, and we're really deliberate about ensuring that. And you absolutely deliver on that. And one thing you also continue delivering on is your mission. And I guess from your perspective, how do you ensure that mission Clio has, which is to transform the League of Experience for All, comes through in every touchpoint? It starts in the beginning. Like, it's foundational to how we hire. So every person that joins Clio has really understood what our mission was. And usually is one of the big reasons why they join Clio is that they want to be part of that mission.

10:24And so when it's like foundationally there from the start, I think that like translates into the everyday. But we talk about it a lot. You know, we have customer stories that we have all hands. customers join us on our all hands and they talk about how they're furthering their mission or how their uh our missions might be tied together or how you know how they're supporting each other so yeah it's very much just kind of innately there because it starts in the beginning yeah and it's

10:57Reagan Attle:clear from every cleon here everyone you speak to like values matter the way the people cleo bring on genuinely everyone believes in the mission they see their value and that shines through and i think that's why it's so special and why i particularly enjoy coming to cleocon as well Okay, looking forwards then, what most excites you about the future of legal marketing and how Clio continues to lead it? Yeah, well, I mean, I definitely like to be one of the leaders, but I think it's because, I don't know if I should say this, but when I first went to join Clio, I thought, oh, I'm not sure if this is the industry that you could be as creative or as you get this customer feeling that we're talking about through this conversation.

11:40And it just blew me away. Day one. Day one was really just so special to see how our customers reacted to what we were doing and why we were doing it and what we were trying to educate them on or why we were doing that. I guess what excites me about legal marketing, I don't know. I think the customers and the industry in general is just very receptive to learning from us. And we've taken an approach of thought leadership. I think legal marketing should be rooted in thought leadership. This is an industry full of learners. Yep. Right? And so the more we can help learn, I think the better well that will be received.

12:29I think AI is interesting you know it's obviously going to evolve so much the pace of technology in this industry is changing and we're just there to champion it

12:39Reagan Attle:Yeah and I love that you talked about trust and I remember someone said to me very early on Rob if you want to be known go out and create if you want to be trusted educate and that leans to your point around thought leadership there and Cleo does such a great job because every time I come here I feel far more knowledgeable about what's going on trends, the legal trends report everything you put on is absolutely brilliant Regan, this has been fantastic because I knew it was always going to be. What's been a highlight moment thus far for you of ClioCon 2025? Jack's Keto was a pretty special one this year.

13:06Like when you get to announce that many things that is going to have such a fundamental impact on our customers, I keep saying it, that's why I'm here. I just light up. So that's been pretty exciting. And then this conversation with Europe.

13:22Reagan Attle:Of course. It's all strategically thought out with Clio. I love it because last year, you were talking about Amphire Impact And that's just built into then uniting brilliance. And it's really, you know, the flywheel that Jack talked about in his keynote before the other year about sort of those inputs. Clio is doing exactly that. Those energy inputs keep coming, keep coming. It's super exciting. So I'm looking forward for what's next and what you're getting up to on the marketing side. If people want to learn more about you or indeed Clio, where can they go to find out more? Feel free to shout out on your websites.

13:47Reagan Attle:Any social media handles, we'll share them this episode for you too. Yeah. So, I mean, Clio.com is where you would learn about Clio. My LinkedIn is Reaganaddle on LinkedIn. you can certainly connect with me and I always try to connect back. You absolutely will. Reagan, it's been an absolute pleasure doing this with you live here from Boston. So from all of us here on the Legally Speaking podcast, sponsored by Clio, thanks again over and out. Thank you for listening to this week's episode. If you like the content here, why not check out our world leading content and collaboration hub, the Legally Speaking Club over on Discord.

14:21Reagan Attle:Go to our website, www.legallyspeakingpodcast.com. There's a link to join our community there. Over and out.