How Jennifer Meyer Built a Timeless Jewelry Brand Through Resilience and Manifestation

0:01Hi, everyone. Welcome back to another episode of Let's Get Dressed. It's your host, Librez. I hope you're having an amazing week wherever you're tuning in from. Thanks so much for joining us today. I am so excited about today's episode because I got to interview the founder of a brand that I have followed for a very long time. To be honest, if I was to jump in a time machine, take me back to like the early 2000s, I could very easily picture myself flipping through the pages of People Magazine, really interested in fashion and wanting to know what everyone was wearing. And there was one jewelry brand I would consistently see in every issue.

0:36and that was Jennifer Meyer. Fast forward 20 years, she's actually celebrating her 20th anniversary this year. Her designs are still a staple in entertainment and fashion, worn by the likes of Jennifer Aniston, Selena Gomez, and so many more. In today's episode, we got to sit down and chat about her amazing journey building a truly timeless brand that has lasted for decades, from print magazines to social media, retail, e-com, and more. She survived and thrived it all. We also dive into how she stayed resilient through the ups and downs of business, how her personal life and spiritual journey shape her designs, and the lessons that she's learned along the way.

1:15Plus, she gives us her go-to travel tips for packing jewelry. I literally gasped when she told me what she does because it's so smart, why haven't I been doing it in the past, and what she is excited to stack for summer. Before we get going, a quick housekeeping note. If you love this podcast, you will definitely love my new Substack newsletter. let's get dressed. As a subscriber, you will get weekly fashion deep dives, daily styling tips, trend forecasting, and access to an incredible community of fashion lovers alike. And as a thank you to you guys for being my podcast listeners, I'm giving you three months free when you subscribe for the full year.

1:52That's just$63 for exclusive content and access to my private style chat, where you can ask me questions directly, like what to wear to a friend's wedding or how to style that new shoe that you just got for your closet. You can sign up through the link in the show notes, and I hope to see you guys there. I hope you guys love this episode. Let's go get dressed with Jennifer Meyer. Hey, Jen. Welcome to the pod. Thank you for having me. Thrilled to have you on. Thank you. I want to talk a little bit about how you get dressed every day because I'm sure you get dressed every day with jewelry top of mind.

2:23It is always kind of like the final thing for me. So how are you going into your closet every day and getting dressed? Actually, it's kind of the opposite. So I always say that women in their day actually don't have time to think about their jewelry. That when you wake up in the morning, you're trying to get out of the house, you're showering, you're eating breakfast, you're doing so many things. And you've got to get dressed and you've got to look presentable. And a lot of women, you're doing your hair, you're doing your makeup, you're doing all these things. If you're trying to get to the office, you're rushing, if you're making lunch for your kids or getting them to school or whatever it may be.

3:00I always say that you can't really think about. And what pieces am I going to put with this outfit? What jewelry pieces work with this outfit? It's like, it's hard enough figuring out what shoes to wear with what jeans and pants and t-shirt. So I really try and design jewelry that you never have to take off, that become part of you, that become part of your wardrobe, that you can layer in. And that was sort of the goal. So I try and wear pieces. I mean, everything you're seeing right now with the exception of my earrings. But these earrings, I mean, I've slept in this. I've showered in it. I've worked out in it.

3:37And it just becomes a part of me. You have a pretty good stack going right now. Is this your everyday stack or is this just like the beginning of the week? You're like, this is what I'm putting on for the week. This is my current everyday stack. I always have my good luck charm on. That never comes off. What is your good luck charm? So this is our best seller forever. It is sort of all the good luck, love, protection encompassed in one. It's a horseshoe up. It's an elephant trunk up. It's the evil eye. It's a four leaf clover. It's the heart. It's an ohm. I love the good luck charm. So it just never comes off.

4:15And I get the most amazing stories about the good luck charm all the time. You've always like had that. I feel spirituality and like manifestation so close. It's something I've always kind of known about you. I mean, listen, I'm a big believer in manifesting. I'm a big believer that you can focus on things that you really want and be really careful on focusing on things that you don't want because you can create your reality. What do you feel has worked for you in manifesting? I mean how long is this podcast go for it I think everything I mean all all the amazing things in my life have have worked in manifesting and concentrating on the good things on concentrating on the things that you want I think that I hope that there was a part of me that manifested Ruby and Otis my children I think I manifested my amazing fiance I think I manifested a really seamless separation divorce from my ex-husband, who's now my best friend.

5:17And my ex and my current, my fiance are super close. I mean, I feel like all the goodness, my family, my amazing friends, my business, I feel like there's just all the good things are things that I've spent time I'm thinking about and concentrating on and envisioning, you know, really envisioning. Do you think manifestation is about saying it out loud, writing it down, or do you have to be able to see it in your brain? Listen, there was a quote by Wayne Dyer and it said, I'll see it when I believe it. Right. Instead of like, I'll believe it when I see it, which is very sort of cynical, but like, I'll see it when I believe it.

6:01So it's like when you can believe something, when you believe it, you then can manifest it. That is going to happen for me. You know, when you really concentrate on the things that you really want, I will say it's really good to do both. It's really good to see your writing, to put it out on paper, to know really what you want, how you want it. I think also like believe you deserve it. I think a lot of people think, why should I ask for that? Why do I deserve that? Well, I already have a great job. Why do I deserve a better job? Like, why do I, I'm already, you know, I already had a great relationship.

6:41Why do I deserve another great relationship? I already have a beautiful home. Why do I want a better home? And I think that that's bullshit. I think it's really important to always believe that you are deserving of every little bit that you want. And the more you receive, the more you can give. Thank you for this business, little business, emotional tangent. I appreciate it. Back to the everyday stack because this is something I am also working on. It's like, I need to up my jewelry game a little bit. Are you switching yours out like every week? No. No. It's just like, this is what you're doing all the time and maybe you'll like throw something in here and there.

7:20Yeah. Or I'll change it out or I'll add something else or I'll add a couple more or I'll take a couple off. I think it's like you've got to just wear jewelry that just you feel that sticks with you. I always say that women look in look in their jewelry boxes and they know every piece that's in there. They know what they received it for, what the occasion was, who bought it for them, if they bought it for themselves, how much money it costs, like why they bought it for themselves. So I think that jewelry has a lot of meaning. And I think when you find those pieces that you love, stick with them.

7:53Just put them on and don't think about it. I like to design jewelry that you are wearing first thing in the morning, that you are wearing a workout, and that you're wearing to go out to dinner with your husband or your friends or whatever it is or an event. I got a question on Instagram recently where someone was asking about like summer styling for jewelry, right? And I feel like in the summer we see like a lot of layering, right? Most of us are like in tanks, tees, and that layer is kind of a big part of the outfit. Yeah. And someone said, is there ever a way to be wearing too much jewelry? What do you think?

8:23I mean, yeah, probably. I'm a simple person, although I do see people that have piles and piles of jewelry on that I'm like, it works. They do a great job at it. You know what? It's all about your comfort. Yeah, I totally agree with you. It doesn't matter. You can have one piece of jewelry on. You can have 15 necklaces on. If you are comfortable, wear it, own it, enjoy it. there's a girl on Instagram who is like kind of known for her ring stack and every single finger is filled with like thick, different mixed metals. Yeah. And it's not something I feel like if I saw on someone, I'd be like, oh, that looks great.

8:57But she wears it with such confidence. There you go. Then I'm like, is that am I trying that? And I would usually not ever try that. But yeah, full like three rings a finger and she just goes for it and it looks great on her. Yeah. There you go. Yeah. Do you mix metals? I do. Yeah. I do too. Totally. I feel like it's like the more you overthink it. I don't think there's any rules. Yeah. You know, it's like there's no rules. The rules are that you should feel good and you should feel comfortable. And I think the one thing I can say about jewelry is it's an investment. So and I try and really design pieces that when you're going to look at it in 10 years, you're not going to say, why did I buy that Jennifer Meyer piece?

9:39you're going to be excited. You're still going to be wearing it. You're going to have your tennis necklace on or whatever it is. It's never going to go out of style. And I like classic pieces all around anyway. So I think investing in jewelry is important. If you want to invest in something like that, I feel like you never want it to go out of style. So you want it to be classic and beautiful. How did you get into jewelry to begin with? Like growing up, was there a moment where you were like, this might be my thing? You know what? I, my grandmother designed jewelry and I used to do it with her.

10:15And then I never thought about it. And I worked in fashion. I worked for Ralph Lauren and I worked for Giorgio Armani and I worked at Glamour Magazine. So I always loved being in fashion. And secretly, I always wanted to design jewelry, but I had no idea how to. And actually, my ex-husband was the one who was like, what do you want to do? I was like, I don't know. And he said, everyone has something in their head that they want to do and they're too scared to say it. It's like a secret. You know, you're too scared. You think you're too old. You think you're too young. You think you didn't go to school for it.

10:46You think you have to study for it. He's like, but everyone has it in their head. They're just too scared to say it. It's so true. And it's true. Yeah. And I was like, really? And he's like, yeah, what do you want to do? You want to be a doctor? You want to be an actress? Do you want to be a writer? You want to work for NASA? saw. And I was like, oh, I was like, I mean, if you're putting me on the spot, I've always wanted to be a jewelry designer. He's like, that seems doable. Yeah. And I was like, it does. I have no clue how to do it. And he was like, you can try and figure that out. And I did.

11:16I literally went downtown. If it's a jeweler on the door, I knocked on the door. I asked them to make this leaf that I had designed. I went down Beverly Hills, Brighton Way. If it's a jeweler, I was knocking on the door. I went to culver city and I found people that could actually make my pieces half the people more than half the people were like sorry we can't help you other people were like yeah sure this will cost x amount of dollars this will cost x amount of dollars and I saved a very little bit of money and I taught myself every single step I really appreciate that your ex-husband at the time was like you can go do it I think sometimes the people in our lives are the best mirrors A hundred percent.

11:59Yeah. A hundred percent. I love that. And it's really important in life to listen to the people that you know really want only goodness for you. Yeah. You know, it was like I was trying to say to my kids the other day, I was like, when I give you advice as your mother, I was like, I am one person in your life that I promise you I can guarantee I only want to see you have the greatest life. I only want to see you be so happy, so successful, so thrilled with everything that happens to you. I said, you never have to question that. So it's like, I think when somebody who really loves you or cares about you, whoever that is, is trying to give you good advice, you got to take it.

12:42Moms are the best. Moms are the best. That is so sweet. You and your career have worked with some pretty incredible people. I know you were at Armani under Wanda McDaniel, who we love and adore. I was, yes. She's the EVP, I think Executive Vice President of Armani Global. And I wonder for you during that time, also you mentioned you at Ralph Lauren. Yeah. Is there anything from that time that has like really stuck with you today that you hold really close? Oh, yeah. I mean, for me, starting to work for Giorgio Armani and under Wanda was like, I mean, I was, working at Giorgio Armani and in that whole world was sort of the greatest training you could get.

13:25It was like, you are signing on for this job. You are going to work 24 seven. It was not an option. There was no like, well, I'm working overtime. Well, do I get a raise? Well, how much am I going to make? It was like, no, you are lucky to have this job and you are going to work your ass off and you are going to work on Friday nights and you are going to work on Saturdays and you are going to work on Sundays if they need you and you are going to be available and you are going to go travel to Milan, which is amazing, but you're not going to sleep. But you are going to be around the most brilliant designer in the world who has built a multi-billion dollar company and you are lucky to learn from this.

14:07And it was true. It was like you get thrown into the fire in the most positive way and it's very different now. People work very differently now. how much am I making? How much overtime? What is this? I don't work Saturdays. I don't work Sundays. And you know what? I respect boundaries. Absolutely. But during that time, if you said, oh, sorry, I can't work. It's Saturday. They'd be like, okay, great. No problem. Because there's somebody who will. I remember my first job was at Teen Vogue and I was there so late all the time. And then going to class in the morning. But I wanted to be. I think that's kind of the the difference as I was desperate to be there.

14:47I was so excited to be there. You know, my dad was an agent forever and I would hear him talk to his clients. And if they didn't want to do, if his clients didn't want to do a job or they weren't interested in going to that meeting or whatever the case may be, he would always say, listen, there is somebody out there who is younger than you, who's smarter than you, who's more handsome or more beautiful than you, who has more drive than you, who wants to work harder than you. And they are sitting there waiting for you to fuck up so they can take your place. Yep. They're just like, damn, I'm just waiting for her because I want what she has.

15:27And they will do better. Yep. So don't stop grinding, you know? Really don't. Like if you love something or you want to show how good you are at it, like keep going. Like work your hardest. I think that applies forever. I agree. I like, I think I'm always going to have that. looking over my shoulder. I agree. And I think it's what keeps you humble and going. 100%. Yeah. Without it, I just, you never want to be too comfortable. I always say like being comfortable is like the kiss of death. 100%. Yeah. While we're on the note of incredible jewelry, I want to share with you guys one of my favorite ways to style jewelry for the summer.

16:04I really love to wear a bunch of necklaces. Maybe they're colorful. Maybe it's a bunch of pearls. And my favorite way to style that is with something that leaves kind of an open chest. Maybe that's a great button down. Maybe that's an amazing v-neck. And I have two in my closet that I love to wear that are both from Jenny Kane, who are the sponsor of today's episode. I love their Flynn cashmere sweater. You guys have heard me talk about it all the time. It's just so good. The quality is amazing, and they have so many good colors if you're looking for just a really easy sweater to pair with all your jewelry this summer.

16:37And then I also really love their linen Logan shirt right now. They also have that in a few colors like black, natural, a dark moss, and then just a simple classic white. It's a beautiful white linen down that will be great for anything you're wearing this summer. I can definitely see myself wearing it in the ivory color with a pair of jeans, maybe paired with their Nina sandals, which I love as well, and a beautiful necklace to tie it all together. You guys know I'm such a big fan of Jenny Kane. I've been shopping the brand for years and it makes up so much of my closet. I have so many great essentials for summer from them, and I know you guys will love their pieces.

17:13I have a 15 % off code for you guys if you're looking to add some new things to your closet. So find your forever pieces at Jenny Kane. Get 15 % off at JennyKane.com backslash Liv, L-I-V. At checkout, that's 15 % off your first order at J-E-N-N-I-K-A-Y-N-E.com using the promo code Liv. That's me. Let's let getting dressed be one last thing we have to worry about this summer. I was actually thinking about this interview this morning and thinking about how many jewelry brands that I know that have sustained as long as you have and thrived and killed it. Thank you so much. And it's interesting to look at the beginning of your career, having worked for such heritage, iconic brands that have made a massive imprint on American fashion and global fashion.

17:59And I wonder for you what you think the key to sustainability is, especially at fashion. My goodness. Oh, God. I know I made you bite, take a big bite of the fashion cookie. You know, I'll tell you something with Ralph Lauren and with Mr. Armani, those men were there. Those men were showing up at the fashion shows. Those men were doing the fittings. Those men were part of this brand. It's their name, but they weren't messing around. They worked hard. they showed up and I think that you have to still care about your business you have to care about the people that work with you you have to care about the aesthetic you have to stick with what you know is good for the brand so and you can never get too comfortable how much of your personal life like whether it's your friends or family or Ruby going to college like how much of that informs what you're designing oh I mean first of all my friends inform everything that I'm designing like nothing inspires me more than you than fashionable women that seeing how people put their stuff together how they wear their clothes how they wear their jewelry how they wear you know their hair everything so I think I get so inspired by women in general and stylish women and people who are willing to take risks and my daughter inspires me all the time although half the time she's like doesn't want to wear my jewelry and then all of a sudden like I'll go into her bathroom and I'm like, where'd you get this?

19:31She's like, oh, I'm so sorry. I took it from your room. I'm like, oh my God. Okay. Jen, what are the teens wearing jewelry wise? Like I think about what I, I mean, first of all, if, if you were my mom and I was just surrounded by incredible jewelry all the time, I'd probably have done way better than I did in high school. Ruby wears some pretty good jewelry. I was going to say I was wearing like Claire's highlighter pink star cut out earrings. That's cute though. Like 2012. Yeah. That was the look. That was cute. What are they wearing these days? You know what? That's a good question. They are more, they're much, they're about gold hoops and, and otherwise, you know, it's all about fashion.

20:13Yeah. They love comfort, athleisure, sweatpants and like a cropped t-shirt. I mean, were we not living in free city for years? A hundred percent. That's LA. Exactly. It's, it really is. And Uggs. The city of sweatpants. And Uggs. Yes. Little has changed. I feel like LA people knew the power of Uggs before the world knew the power of Uggs. For sure. Maybe that's my limited mentality because I grew up here, but I just feel like we were always wearing Uggs. We were. It was the thing. To the beach, to school. On the sand. Always. On the sand. Yeah. Like wearing, even to this day in Malibu, I see people walking on the beach in their Uggs.

20:49Yeah. You're like, makes sense. They were originally actually made as for surfers. Yeah. For sure. You mentioned earlier that when you were, you know, first working at Armani and all these amazing places, and when you even started your own business, social media didn't exist. And I remember Jen Meyer was like the blueprint of celebrity placements. Like back in the day, if you opened up any of the tabloids and it was like what we're loving right now, what we're gifting, your jewelry was there every time without doubt. And now you're in this world where social media is everything. It's probably the place where you meet your audience at every day.

21:24How has that shift navigated? And what do you think is the place where you are meeting your customers the most? Well, Instagram. Yeah, for sure. I mean, that's it. Instagram is a beautiful thing, you know, for making connections and for seeing beautiful things out in the world and being exposed to new ideas and new people. I think it can get really overwhelming. I think that, you know, as a designer, it's really important to stick with what you love, what your aesthetic is. Don't be too worried about what everybody else is doing and what you're seeing on Instagram. You know, it's like whether you're making jewelry or doing a podcast or, you know, running a marathon, it doesn't, you're, you're seeing on Instagram, 95 % of the time, you are seeing the best of the camera roll.

22:15You are seeing the best of everything. And it's very, rare that you're really seeing like everything that goes into it behind the scenes. And I love Instagram, but I also know that it's not always real life. I remember growing up here, you were like you and Barney's were synonymous. Thank you. I'll take that as a big compliment. Absolutely. I miss Barney's. I was going to say like, yeah, I miss those days. I remember your jewelry was everywhere. It was, you were a best seller at Barney's for years. You were a best sell our Barneys. And I feel like people were there and you were there to get Jen Meyer jewelry.

22:52Yeah. Thank you. Barneys was an amazing time. And at the time they really invested in their people and they really invested in me, like truly invested in me. And it was amazing. And I invested in them and we grew an amazing business together. It was very sad when they closed. There's one in Tokyo. I just went the other day. How was it? Interesting. Not as like, I think the old Barneys, there was such a soul to it because again, everything you just said is so correct. It was like a fashion lover's paradise, just discovering new things, finding new things. This just felt a little discombobulated, but it's still there.

23:30And I heard they're making a TV show. Did you see that? No. The creators of Gossip Girl, I think are going to be doing a TV show about Barneys. Okay. Well. They better include the Jen Meyer era, let me tell you that much. I'm going to call them right now. Yeah. Just make picture. So funny. What was that like when it closed? Was there like a shift moment for you of having to be like, what's our next kind of tentpole moment? I think you have to be careful in your business not to depend on one person or one store or something like that to be making your business whole. And Barney's was a very, very, very important part of my business.

24:08And when they closed, they owed me a lot of money, like a devastating amount of money that I never got back. I never saw the jewelry, all of it. It was, it was very sad. Wow. And the jewelry back at least. Oh yes. Cause they, they take it from you, right? Yeah. That's the way it works. Okay. The jewelry was gone. The money was gone. They literally said to me, you can sue us, but because we filed for bankruptcy, you probably won't get any money. And it was really sad. Wow. But I was lucky in the sense that I positioned myself in a way where if Barney's closed or anybody had closed, I would have still been okay and I could still sustain my business in a great way.

24:50I had built my business in a way that I didn't depend on one person. Yes. Did it sting? Yes. Was it a bummer? Absolutely. But we were able to move forward and it also opened up a great, At the time, I was still at Net-A-Porter, and I'm still at Net-A-Porter for over 10 years, and they're incredible. But leaving Barney's opened up other amazing opportunities, which was Neiman Marcus and Bergdorf. So they're amazing partners of mine, and I love being at Neiman Marcus and Bergdorf. They're just phenomenal. So with every door that closes, there's a new one that opens. That was the hardest moment. I mean, that was a moment that rocked us.

25:33Yeah. But again, didn't define us. It didn't close the business. It didn't put us in trouble. But I've had a lot more great moments than I have bad moments. But every day is something. I mean, every day it's like right now I'm talking to all these designers every single day. It's like the price of gold is so wild that it's affecting everybody, you know? So I think it's just like there's always going to be something. You just have to learn how to ride the wave. I think you have to be really good at problem solving to own a brand. yeah every day it's something new you also have to be ready to make decisions you know you have to be ready to like move forward quickly be very decisive yeah firm and in the vision yeah i bet you that's where your manifesting comes in because it's like you're able to just probably make those decisions so quickly because you can probably see the vision to an extent well i'm just like in life like that i want that yeah you know that's it i want that and go get it like and and without jealousy.

26:32You've got to see what other people have or what you feel and be like, that looks good. I'm going to go after that because God bless her for getting it. You know what I mean? Like, show me the blueprint. Show me how you got there. I feel like you have really, obviously you were born and raised in LA, but LA is so your city. And I love talking to people about the amazing fashion industry here. I feel like it is such a close-knit community. How do you feel about being a designer in LA? Love. Love. Yeah. I mean, absolutely love. And I love, there's so many designers in LA that I am obsessed with.

27:09I think it's, you know, again, I'm born and raised in LA and I've only felt completely welcomed by, you know, the fashion world and so many other places, even being from LA. Give LA, the fashion people, their, their flowers. Yeah, I agree. There are so many great brands here. A hundred percent. It's a smaller community of people doing really interesting things. I agree. Yeah. I love it. I agree. I know you have a store in the Palisades village. How has that been navigating that post fires? I mean, it's devastating. You know, it's, my store is still standing, although it has to be completely gutted.

27:49Everything around the village is pretty much burnt to the ground and it's devastating. So the good news is about my store still standing. I mean, it won't be open for at least another year, nor will the village, but I hope and I plan on when we can come back, we all come back together stronger than ever, help to build that community up, help to bring everybody into our arms and do everything we can. And I've never seen anything like it in my life driving through there. I was trying to look at any silver lining. I'm like, listen, the good news is if there was any good news is that these fires happened in the afternoon and not in the middle of the night because that would have been really devastating.

28:36But LA comes together hard and we will rebuild and we will help these families and do everything that we can. I love hearing you say that you are going to be back there and ready to go. I think so many people need to hear that right now. And I think even Elise Walker mentioning that she's announcing that she's reopening. I think people need to see that level of hope and excitement and that those communities are going to come back. I think that that's really important right now. My mom, as you know, is in Malibu and there were some points where, you know, so many businesses closing all at once that it was hard to see any kind of layer of hope there.

29:15So I think going out and saying that you're going to come back and you're excited to come back is really important. Yeah. No, it's sad. I mean, these stores need to reopen and people lost their jobs and it's devastating. If you're based in LA, please go to those areas and support as many businesses as you can. They really need it. Okay. Looking forward, let's talk about summer a little bit. What are some summer jewelry trends that you're loving right now? I really love color for summer. I'm always in turquoise. And I think that, like you said before, it's like, you know, you're always in like a tank top or a little sundress or something.

29:52And it's always nice to have some sparkle around your around your neck or, you know, that's where I just love a pile of like bracelets. Yeah. Bengals in the summer. I think there's never too much. I agree. Like just lay it all on. And I completely agree with you. I love like a big turquoise something. Me too. Also, I'm very big on whatever you're wearing to dinner, you should wear to the beach. Like 100 % jewelry has got to just like live on you. I love that so much. Put that on a hat. Yeah. If you're wearing it to dinner, wear it to the beach. Exactly. I just love that. Like I want, I think there's so many outfits that I've seen that I love of people just like in bikinis with like jewelry everywhere.

30:34I'm like, yeah. So good. That's the vibe for the summer. I agree. Yeah. I'm also loving a lot of like the long necklaces that I'm seeing now, a lot of stones, a lot of like precious kind of gems vibes. I think it's fun. Color. Color. Yeah. More than ever, I feel like I'm seeing a lot of color. Yeah. Right. Yeah. How are you traveling with jewelry in the summer? What's your best tip for people who are like heading abroad or heading on a trip and they're packing all of their jewelry with them. Okay. Here is my trick to all my jewelry, little Ziploc bags, or you can get really like reusable ones on Amazon.

31:07Anytime you put something in a Ziploc bag, like a necklace and you hang the tip of the necklace out of the bag and you close it, it will not, it will not tangle. It will not get into a little knot. So that will be your best friend or use that Ziploc bag and you can use it over and over and over again. And that is my tip. And you can get like a little envelope or reusable something or a little makeup bag and you can put your jewelry in there and little Ziploc bags. I prefer that so much more to a like pre-sold jewelry box where I love a jewelry box. Don't get me wrong. But sometimes some of the travel ones only have like specific like I'm like, I have more earrings than the five slots that you've given me.

31:51Yeah. What am I supposed to do with that? Ziploc bags. Ziploc bags. I love that. What are you most excited to wear on like where from your jewelry collection this summer? I mean, I love this tennis necklace with the open heart. It's always going to be a turquoise tennis necklace during the summer. Probably mix it with like a lapis tennis necklace or an amethyst tennis necklace to like bring out the color. That's that's my vibe. Thank you so much for on today. Thank you for having me. Congratulations on 20 years. It was so amazing to talk to you and hear the full journey and everything that you've done and you're working on.

32:47Thank you.