Live from NYFW: The Most Viral Moments, What’s Trending, and More

0:02Hi, everyone. Welcome back to another episode of Let's Get Dressed. It's your host Liv Perez. We have a very special episode today because I have a dear friend on the podcast who also happens to be a social media guru. She's the woman behind pretty much everything you see go live on my Instagram, as well as so many other creators, celebrities you love, like Chriselle Lim, Ashley Tisdale. My brain just like skipped a thousand beats. Kate Hudson. Kate Hudson. I'm sorry, you work with so many people that like sometimes I'm like, Oh my God, she's all everywhere. Miranda Kerr. Her name is Lydia Berry.

0:40She shot my wedding too. So there were so many comments I feel like post-wedding that were like, who's on this content? And it's the one and only Lydia Berry. She co-founded a social media company called Darlington that is based in New York and LA. And I'm so excited to have her on the podcast today because we are here together in New York in the midst of fashion week. We have been through four fashion weeks, months together now. And I'm thrilled to chat with you about trends, things we're seeing, all the things. It's going to be a fun one. I'm so excited. I did ask on Instagram and Substack, I asked a lot of you for questions that you had about fashion week and beyond.

1:16So we're going to get to those at the end of the episode. So make sure that you stick around for that too. How did we meet? For people who are wondering, like, who's Lydia? Why is she here? How did we meet? We met because I used to be head of content at Dear Media Podcast Network. I was there for five years. I published Instagram post number one, and I was there when Liv joined the network. And immediately, as a fashion girlie myself, was obsessed because you were like our first fashion podcast. And we would be like saying hi to each other in the studio. And yeah, you would come in and be like, can you do this social clip or Dear Media?

1:51And then once I left Dear Media and went on my own and started Darlington with my partner, Chloe, I reached out to Liv. We were together before Darlington. We were together before Darlington. So I left Dear Media. I started freelancing, doing creative brand building on my own as a freelancer before I started Darlington. And then, and Liv was my very first client. And from day one, you've just been there and believed in all my creative skill sets. And you were, yeah, I reached out basically to some of the people that I had a relationship with at Dear Media and you immediately, I think it was like 10 minutes.

2:31No, you had to follow up. No, you followed up. No, I did. Oh. Yeah. So you emailed me first and I was like a little confused. Yes. I distinctly remember because I actually, I'm so grateful you followed up because I was like, wait, I actually need this. And I think the first time I saw it, it might've just like, you were like, what is this? I just, it went over my head a little too fast, which is a bad habit of mine sometimes, but power of following up guys. Make sure you follow up because now you're like integral to my business. But you were so just like open-minded. You were like, wait, yes, let's have a conversation.

3:01Like, what does this look like? You hadn't expanded your team or like— At all. At all. I think what you do is fascinating. You are working in a very interesting niche. Obviously, I've been in social media for 10 plus years, but one of the biggest pain points, I think, of a lot of creatives and now even more so brands, celebrities, pretty much anyone across like entertainment, fashion, sports, whatever it is, social is a language and not everybody speaks it. And if you joined the, if you're a little bit older and you're learning social media and like what it can do for your brand, you really need that expert to come in and help sift through the noise of all of it.

3:41And I remember getting your email and being like, wait, there are not enough people doing this, like really helping bring things to life. There's so much out there and I get so much value from you in the moments when we're shooting, but also like you are sending me trends and like what's happening all the time. And I think that that is just crucial if you are someone who has an Instagram account today. Everybody's expected now to be online and to be a creator. It's how you sell a brand. It's how you market yourself. It's how you sell a movie. That's just the world that we live in now. I don't think that was necessarily the case five years ago, three years ago.

4:15We've seen social completely transform and really become, to your point, like a second language. And if you don't know how to speak that language, you're falling behind or you're not capitalizing as much as you can on, again, the selling of something, the marketing of something, whatever, connecting with the community. And so now we see where at the creator level, the influencer, the content creator level, you guys are expected to now be posting and churning out so much content in order to hit the algorithms and be on people's for you pages. is. It's not just enough like it used to be, you know, to post a really great carousel once a day and call it that on one platform.

4:59It's TikTok. It's Instagram. It's sometimes TikTok twice a day. It's sometimes Instagram twice a day. Are you doing a carousel? And are you doing a reel? Are you showing up on stories every single day? Let's talk about Substack. Let's talk about Snapchat. Let's talk about YouTube Shorts. Let's talk about long form. How are we syndicating all of that across each other? It's like it's really become a full-time job. So we think of ourselves as a social media manager, strategist, thought partner, as you might for a brand, but now just for personalities and individuals, because that's the nature of what social media is today and has become.

5:31So this is why I wanted to have you on the pod today, because I've been going to fashion week for 10 years, and I've been showing up to shows and working with fashion brands. But I think the month of September in general has become a really interesting marketing moment. And what I've always loved about you and your expertise is it's not just social, It's like the deeper message of everything. Like what's happening with brands. You love a good collab. I love watching the way that you analyze what's going on. Also, I love fashion. Like for the record, that's why I started with content creation and photography background.

6:06Like New York Fashion Week is low-key my favorite. It's always exciting. We were just at the Koss show, which was in Greenpoint, which was absolutely beautiful. I'm moving there tomorrow, I think. Most importantly, I walked in, I sat down, and I saw Conrad Fisher. I've never seen Liv in the state that she was after seeing Conrad Fisher. I was pretty feral. You were skipping through the streets. No, I was skipping through the streets. I have to say that I think this entire week, the most newsworthy thing that has happened across the board is Chris Briney from The Summer I Turned Pretty attending all of these fashion shows.

6:41He has been everything out and about. And this is like historically a person who like doesn't post on the gram, likes to be private, like doesn't really engage in like the world of the entertainment and like the fact. I mean, he has like dabbled, but like he was at, he did a campaign for Prada. He's everywhere. He was at Valentino Beauty. He was at Calvin. He just sat front row at Kos. And like I was walking out of the Kos show to an entire crowd, street town photographers, people, team Connie, Connie baby. and you're just like oh my god this thing has completely taken over he usually like doesn't post right that's not kind of offline he's like indie i feel like he's like indie cool guy like you know also he's my age yes he's also lydia's age lydia what are you 27 27 yeah yeah so like he's gen z he's you know but i swear i've never been part of a fashion week where just this one person has literally put a chokehold on everyone.

7:37He's at the height right now, but he's also not like a household name, I'd say. He has 4.5 million followers on Instagram. Right. And so it's fun to see these lower key celebrities. I don't know what you'd say. Do you know what I mean? It's not a face you'd necessarily expect to be at Calvin Klein. Right. But I would bet to say, I don't know the stats on this yet. I don't think that they're out yet, but I would love to see someone do a review of, there's a website called Launch Metrics where you can find like the EMV, which is the earned media value of a talent or a brand partnership at any given time.

8:14And every single news outlet, whether it's Vogue, Today Show, anything along those lines, are posting him first from every show. He is the most shared moment from every show. It's the thing that's making shows go viral. Disclaimer, I don't watch The Summer I Turned Pretty. Jail. I tried. You need to go to jail. I know, I know. I need to give it a second try. What? So I'm not like in his world. So since you don't watch the show, I have to fill you in. The finale, the series finale, the show is ending this Wednesday. Oh. You're going to find out who, like, everyone. I mean, we better all know who she ends up with.

8:52But, like, the ending moment of hopefully the two of them being together and riding off into the sunset is this coming Wednesday. So you and I, as people who like love strategic marketing. Right, so that's what this is. This is publicity gold. Got it. Wait, epic timing. Epic timing. Like this could, that's why I'm saying everyone is feral. That's why I'm wondering. Got it. Got it, got it, got it, got it. That makes, it just clicked for me. Because we have spent four years waiting to see the ending of this show. And he's right there and knows all the secrets. This is his press week. Yes. Like literally, he doesn't need to be on Fallon.

9:28He doesn't need to do all these things. Who's his publicist? I want to meet them. Because like genius, honestly. It's so smart. Well, I mean like Amazon definitely. Amazon wasn't like let's end the show during fashion week. But it just. No, no, no. But it worked out perfectly. It worked out perfectly. It's been an excellent marketing run for the show. Yes. Every time I see. One thing I've learned working now with celebrity influencer and seeing BTS is there's always some type of ulterior motive. So that was going to be my next question is, does this guy just really love fashion? No. Or like, why is, you know what I mean?

10:02Like, or why is he all of a sudden at, and again, of course, The Summer I Turned Pretty is like, the show right now, fine. But the fact that the finale is next week. No, no, no. It's in all lines. The finale is in two days. You're right. In two days. Yeah, the finale is in two days. It's a big week. On top of Connie just being really cool, today was my first cost show. A lot of people asked in my AMAs this week, like where to get really good professional clothing that's interesting and like not Aritzia, not Zara and cost should be your go-to. Like this show was so beautiful and elegant and refined.

10:36The layering was really cool. The suiting, the tailoring, like I think it's a little bit pricier than Aritzia. Not by that much, but I think it's a good go-to. And you're always someone who's like in good workwear. Like where do you get a lot of your workwear? Dude. You always surprise me. Like you came into my house a few weeks ago in like a really great pair of pointed toe flats and you were like old navy remember that yeah I don't know sometimes I I mean it I pick and choose my pieces like shoes are is harder for me because they just I always like scuff up my shoes no matter what so like I I need them to be comfy I look for good construction not that like old navy is like the king of construction but what I like about cost is I do feel like like at least if you're buying basics, you should buy something that is constructed really well.

11:25And I don't know, just like lays right and feels like it's tailored to you. Like that is what I think you need in a basic. I mean, honestly, I just told you like, I love going to Crossroads. You do love a Crossroads find. I know. I don't know. Especially that you just said the Marina Del Rey one was really good. Not to blow up their spot. I mean, not to blow up my spot, but if you live in LA, the Marina Del Rey Crossroads, I guess all the cool girlies are dropping their used stuff off there. I just found these beautiful blue Vince satin pants for like$40. Incredible. I saw you in them. They looked so good on you.

11:59Thanks. What has caught your eye the most so far this week? Ooh, that's a really good question. There's so many things. I think we first have to discuss the aquamarine moment. Oh my God. We haven't talked about this. There's a brand called Tyler McGivory, I think is how you say it. That brand has been around for a really long time. And really fun collection, New York-based brand. They had Sarah Paxton, the star of Aquamarine, The Mermaid, walk down the runway. She closed it, right? I'm not sure if she closed it, but the show was themed mermaid. It was a mermaid-themed fashion show. And they were like, okay, who's the ultimate OG mermaid?

12:40Sarah Paxton! Are you kidding me? Sarah fucking Paxton! There's nobody else. No, like you're not going to hire Ariel herself. No. She is the number two to Ariel, in my opinion. So to have Sarah Paxton, and by the way, I don't know if you saw her like opening moment when she walked out. She was on the top of like a staircase and she had a seashell. She had her shell phone. Yes, and she walked down the runway with the shell phone. I want this stat. Okay. After seeing this show, I was like, oh my God, I have not seen Aquamarine. Since I was 10 years old. How many people watched it? Since I was 10 years old.

13:10Yeah. Last night, I ordered takeout and I watched Aquamarine. And it was amazing. I forgot how, like, it's just like, like, we all watched it when we were kids. You know, we wanted to be the mermaid. And, like, it was so special. Oh, hell yeah. Emma Roberts, Sarah Paxton. JoJo. Yes, JoJo. I saw that moment yesterday. And I was like, that is the viral playbook. Like, for a brand that's been going strong in New York for 10 years, like, great collections that people buy and love, for them to say, we need a viral moment for this show and tap into nostalgia like that and get all of us talking about their brand.

13:45That is the only way you have these viral moments. A hundred percent. And it was so, also, I just think of again, like, not that these, listen, you should not be doing things for simply the social moment, but what an amazing social moment and like share and like what you said, like virality moment now that these people can share on Instagram and TikTok, right? Of that like nostalgia cut, like you said. And that honestly, I think is what, it's funny because I think we've been talking about nostalgia, this concept, right? The nineties, the eight, like whatever for so long. And like, that's a whole other deep dive that we can go off of, but we're still seeing that resonate.

14:24And like, we're still longing for that, like nostalgic. Like the old reality stars and like the old movies. Yeah. It's everywhere. Like as a collective. Yeah. Everything. It is the thing that goes the most viral. Right. So like, what's going to be the nostalgia of now, now, when we're 40? You know what I mean? Like, euphoria. Or like Instagram filters. Or like... Yeah, but like, I think of like our tentpole things now. Oh, like, I see what you're saying. Like, because in my mind, it's like, what were we watching back then that like people want to drudge up? And it's like... Euphoria is a good one.

14:59Yeah. I think... Oh, summer I turned pretty. The summer I turned pretty, you guys. Like, in 25 years from now, hopefully like Conrad has a great career but like he's gonna walk a runway and we are all going to lose our minds like yeah nostalgia is such a good unlock for marketing like it's just the ultimate marketing thing and I'm sure that Tyler saw sale I mean I don't know if he saw I don't know if the brand saw sales directly but I will say putting on a runway show is so expensive yeah truly like people don't realize that it probably costs a brand minimum a hundred thousand dollars to put on a show.

15:33Like you have to get the location. You have to create the collection alone, the fabrics, the patterns, the seamstresses, the whole nine yards, hiring models, getting people there, hiring PR, getting loans out, getting loans back, hair and makeup. It is such an expensive venture. So if you can tap into that viral moment and at least get like that earned media value back. Right, right. Like at least you can say, okay, this was worth it. Like our name is in the press. like right the relevancy the the like hard metric of it was genius I actually saw that first on people brands and things which is an account you and I are obsessed with they do such a good job of covering great brand partnerships and collabs definitely follow it it's at people brands and things they were on it yesterday and everybody was just loving it literally loving it she was beautiful too shout out Sarah Paxton she literally it was so you could tell she was so happy to be there and like knew that this was like the moment.

16:30It was fun. I'm turning it over to you now. Talk to me about the U.S. Open because we kind of talked about this off the mic a little bit. I am an analytics person. I really like data and I really like seeing what goes on on the back end of these giant cultural moments. And the U.S. Open to me has always been the epitome of chic. week I went a few years ago with Ralph Lauren it was like the honor of a lifetime and I feel like the U.S. Open has really become to me almost on par with the Super Bowl and I feel like this season specifically I knew so many people who came to New York last week went to the U.S.

17:13Open with a brand or just went to go support and had an amazing time stayed for the beginning of fashion week and left and the amount of friends that I saw this week that were like I was like oh how's your week going or like, oh, are you here for the whole week? And they're like, no, I did the U.S. Open. I'm going home tomorrow. And just that verbiage alone to me indicates a really big cultural shift of what people are paying attention to and where they want to be and be seen. Yeah. When Alex, my husband, and I were watching the finale, the men's finals, and I could see, you know, the cameras going to all the celebrities in the different booths, and I was able to identify what they were wearing.

17:48Obviously, the Ralph Lauren box at the U.S. Open is a huge deal and a massive marketing moment for them. I said to Alex and I was like, wow, the US Open is really like my entire feed. Every brand is doing something there right now. And then within the next three minutes, Carlos Alcaraz won the US Open. Not only did Nike drop a massive campaign in the second that he won, which was a phenomenal social moment. Literally, he won. I opened up my Instagram. There was Nike with their, you know, I think two time wins. All of it was probably pre-cued. Yeah. In the span of those last three minutes of before he won, I saw the people in the Ralph Lauren box.

18:27I saw the Nike ad go live. I saw Alcaraz put on his Rolex watch the second that he won, ready to go. The Rolex banners were flying. I saw Evian splash on the background. And then I saw Tiffany & Co. engraving his beautiful US Open trophy. And those are some of the chicest, biggest brands in the world. Nike is actually in the top 20, is the only fashion brand in that top 20 most followed Instagram. So back to my stats. I love stats. This is fun. In the week of the U.S. Open, the U.S. Open alone generated$810 million in EMV for brands across the board in that moment. Fashion week alone generated roughly around$200 million.

19:12So$600 million difference. Four times the size. Granted, obviously, sports, way more accessible, way bigger fandom, not as niche as New York Fashion Week. But I think, you know, when you think of these big moments and celebrities coming to New York Fashion Week and the history of New York Fashion Week and how big of a moment it has historically been, that is a massive point of difference. And this year, obviously, was the biggest year for the U.S. Open yet. However, obviously brands are still doing big pushes here during New York Fashion Week. Ralph Lauren had their show. They had a big fragrance event last night.

19:45But I still think that like what's really taking home the prize in terms of like moving the needle is the U.S. Open. I think the U.S. Open is starting to really overshadow New York Fashion Week in September. Yes, in September. I think it also just speaks to this like larger shift we're seeing in general too of like I've talked to you about this a little bit before because you've been doing Fashion Week for 10 years, which, pause, is amazing, crazy. Like, I just, you have seen such an evolution. You were there at the beginning when, like, influencers started to go to the shows. To now, you're, I mean, I can't imagine what year one versus year 10 and the difference looks like, you know, even the evolution of social media.

20:33Like, I just think, you know, the way that we consume Fashion Week is so different now and in terms of like interests and whatnot too, and the way that like even content performance, right? Like I think, correct me if I'm wrong, I'd imagine that like your post from Fashion Week five years ago, 10 years ago did way better than what we maybe see now. What do you think? I think 10 years ago, there was still a veil. People were still like, what's that? It was still sparkly. If we're talking about content and engagement and that curiosity, yes, 10 years ago, it did way better than it's doing now because I think now everybody knows what happens here.

21:14Yeah. I don't know how you feel about this. We haven't talked about this. I feel like every New York Fashion Week video I see, these videos that they're putting out, reels, why are they so low quality? I'm like, it's Fashion Week, guys. Why are we? Is it shot on iPhone? Yeah, it's shot on iPhone, which is fine. I mean, this is so niche. But I think a lot of people don't realize that when they text videos. Guys, stop texting videos. Stop doing shared albums. The only thing I could guess on the back end is that these teams that are working so hard throughout the week are putting everything into a shared folder and it's going live.

21:49So fair. But yes, the pro tip here is. Do not text your videos and photos. the resolution via text obviously gets diminished. I think most people know that, but obviously the pixels get diminished. Shared albums are efficient, but when you add a photo to a shared album, it actually makes a copy of that photo. So it lives not only in the shared album now, but it still lives on your phone. And the copy of that photo or video is a lower resolution because you're duplicating it. Like it can't duplicate it exactly to the same pixel level. I've heard more and more recently that people are saying Dropbox sometimes decreases quality.

22:28Have you noticed that? Well, you and I use Dropbox. I know, but have you noticed any? No, but so then how are we supposed to do this? Well, another, okay. So Dropbox is usually - AirDrop? AirDrop 100 % is what we do. Dropbox is what we do as well. TBD, I've heard people say like sometimes the quality gets lost there, but you're uploading the full file. Maybe if you download it on like weird Wi-Fi, it'll get a little pixelated. And then we transfer. Nobody ever talks about WeTransfer. Usually I feel like I've only used WeTransfer. I just rolled my eyes. She's fully rolling her eyes. It's an operation.

22:59It's an operation, yeah. One day you and I are going to start a business that's some type of really easy way to share full-size photos without losing resolution. Because right now it's a—I just signed you up for that. Can we talk about seeing everyone's thongs? I was really excited to talk about that one. Let's absolutely talk about seeing everyone's thongs. So in the last week, I've been seeing a lot of thongs. Like, not just like, you know, I feel like we're used to seeing the Calvin Klein briefs. We're used to seeing the Mew Mew briefs. But I have literally seen everyone's G-strings everywhere.

23:32I love a G-string. So Nikki Glaser at the VMAs wore a G-string. Dakota Johnson at, I think, the Caring Awards, the gala that just happened here. Full G-string out. Margot Robbie promoting her recent movie in that drop-dead gorgeous. She looked unbelievable. Favorite look of the year so far. Armani, Privé, full thong out. There's just been a lot of thongs everywhere, like stringy thongs. And I'm like, is this the trickle-down effect of the fact that we've just seen— that we've gone from In My Calvins to Mew Mew Undies to, like, what branded thongs are we wearing now? I would love to know what branded thongs we're wearing because I don't know.

24:10Yeah, me too. Like, what are those thongs? That's like a— That's a G-string. We need a Let's Get Dressed podcast on just intimates, I think, because we never talk about that. Mm-hmm. So that's homework for you. Got it. I think it's more Y2K. Because think of like the early 2000s when like everybody was doing the whale tail Y2K, like, right? Like. Is this just the natural evolution of the low rise? Potentially. The low rise definitely, I think, does have, but low rise was popular back in Y2K vibe. Like in your mind, who popularized the thong sticking out for you? Was it Paris Hilton? I was about to say, I think Paris Hilton, Nicole Richie.

24:46There was a Degrassi episode. So I loved Degrassi as a kid. And do you know what Degrassi is? Yeah, but I didn't watch it. I only know what it is because... Of Drake. Well, no, I didn't even know he was in it. But I was gonna say because older people talk about me. Ouch. That's insane. I'm 31, but okay. We're gonna have the Gen Zs on this. I missed that. I missed that. That era. Also, the fact that you didn't know Drake got his start on Degrassi, a Canadian show about teenagers and school. Was it like reality? No, it was a scripted show that like tackled real life teenage issues. And I remember there was a point in time where my parents were like, or my sisters actually, who were like, you can't be watching this.

25:26And I remember I loved the show so much. I went to my parents and petitioned and was like, I'm learning about real life things in this show. Of course you do. Yeah, so me. So me. But so there was like one character, Manny, And by the way, if you are listening right now and you're a Degrassi lover, there is a, like, documentary coming out about the making of Degrassi. Drake is in it. The whole cast is back. Oh. I think it's coming out soon. I can't wait to watch it. But there was, like, an episode where Manny came to high school in her low-rise jeans and her, like, bright blue thong sticking out over her hip bones.

26:02And it was a cultural shift. It's just, like, I don't know. There's something, like, I don't know. It was, like, edgy, cool, rebellious. Like, oh, my God. Like, we shouldn't. you know what I mean? Like hot, like, but that was that, like the zeitgeist of that era. And now we're seeing, I feel like so much Y2K come back. And I just think we're getting like less and less clothes are like being accepted on the red carpet too, which is like hot and chic. Dua Lipa, I feel like is like known for that kind of like thong vibe. I think Addison Rae, we're seeing like a lot more of that too. And like, she's really leaning into the Britney era, you know, back in the 2000s.

26:39So I think that's maybe where we're seeing more of that from. But it could be a combination with the Calvin and the Miu Miu too. I'll also remember when Haley did that dress for the Met Gala. I forget what year. Yes. And she was wearing Is that actually Alexander Wang? Or Alexander Wang. Yeah. And it was the thong in the back. Yes. Yes. Like it gives that. Yeah. And maybe that's just something that gets like cycled through fashion. I think it's always acceptable. Like it's always going to be a thing in fashion. but just recently I've seen it in a very big cluster. Also shout out Gabby Wendy. I feel like she does.

27:11The thong vibe, really, really great. She just wore an insane tie Gabby. Gosh, I love Gabby Wendy. I know, she's great. Shout out Lydia who made her podcast cover. Oh yeah. Oh my God, did you forget that? Yeah, I did actually. That's crazy. You made her podcast cover. We were friends before she went on The Bachelorette. I was like, nobody can do a look like that like her. She does it. I love everything about Gabby Wendy. She's really great. Every bit of her. I can't wait to see her host this show that she's going to host for Alex Cooper. It's going to be good. Perfect role for her. Should we talk about her favorite shows?

27:43Yes. Tell me, you are a fashion girly. What have you loved so far? Like what has jumped out to you that is exciting you? I mean, all to Zara has become my new fave. I was at the show. And usually when I see these fashion shows from someone who's like not fully, fully, fully, really deep in this like world of fashion. Sometimes it's hard for me. A lot of it's conceptual and a lot of it feels like, yeah, that's beautiful. But like, I don't, I would never actually wear that or I would, I don't know like how I see that actually coming to life. This I'll choose our show, every single thing, it was still high fashion, but I was like, whoa, this was the first show I've ever seen that I really, I don't know, just like fell in love with every single piece.

28:30And like, it was this really good mix of femininity with some edge. And it was just, he striked a really good balance, I think, between that. Altazara to me, it's been around for a really long time. But in the last four seasons, he's really found his stride. Yeah. In a way that every season, I see that show and I'm like, that's it. Like, that is exactly what New York women, who is his demographic, want to be wearing and nails it. This collection also took my breath away. I saw it and DM'd him and I was like top of the week, beautiful, fabulous, tens across the board. I think what he does really well is he, all of it feels like a uniform.

29:14It feels like something you could wear. It's something that feels like something I could wear, but there's something about it that feels interesting. Yes. You're like, you know, we all want to be the best dressed person in the room. And like Altasaro is what you wear if you are that person who wants to be the best best dress in the room. Fully. Because it's casual, but there's just that little something about it that's like, oh, that's different, but cool. When I went, everybody had this muslin-wrapped gift bag, and it was a book. And the book, basically, it was a book with a bunch of different paperclips inside of all of these mood board references for the collection.

29:51And he based, basically, the book is where I believe he found his inspiration for this show. And the book is called The Memory Police. I don't remember who the author is, but it's long story short about how things disappear. But then when they reappear, they're a little bit different. And that's exactly what this collection was, was these, you know, a leather jacket we know and love and a dress, whatever. But to your point, there's something that makes it a little bit interesting. And that's exactly what basically his inspiration was. Sometimes fashion shows are like difficult for me because they don't feel approachable and they're not always supposed to feel approachable and that's fine and I understand that.

30:31But when I think about how these shows apply to day-to-day or what I'd wear or how they trickle into what I'm buying at Zara or whatever, it is really interesting, I think, and exciting to see these pieces that feel, I don't know, it's something that I would put my money towards. It's something that feels really nice. I also love seeing what he did with the newspaper in the bag. Fab. Like, that's what I love about Fashion Week. Fine, let's talk about the approachable pieces that, like, look chic and, like, are interesting. But also it's, like, seeing the fun things like the aquamarine or this newspaper bag, like, come to life.

31:08It feels like art and it's so exciting. For context, a lot of the models were walking down the runway with the New York Times in their hands. I think that, like— Wait, but it was, like, in the bag. Yeah, so it was, like, hooked on the bag. They were in the bag. some that were holding. I think what you just said is important, which is context. Like, I think what's really a good moment in New York Fashion Week shows is when you can feel yourself being that person. Yes. It's like, oh, yeah. Like, I walk around with, like, a million papers in my laptop, and, you know, like, that is so me. Yeah. I think what has been really great about this season is there's been a lot of great kind of everyday classic workwear, leisure, thinking, like, great suits, a lot of harem pants.

31:47The bubble pants are still having their moment, but with that is how you make it your own with a statement accessory. So think long lariat style statement necklaces. As I said, harem pants are still here. And that like drapey, flowy, romantic vibe is everywhere. So I think we're seeing that across the board. And monochrome, as we just said. I have not seen, besides Brandon Maxwell, I have not seen a print that I've loved. It is so interesting though. Like I love to see, I don't know, it's a very clear trend we're seeing that there's not a lot of print. Looking at these shows, I see, you know, a great leather jacket go down the runway.

32:24And I'm like, that's an amazing leather jacket. It's really well-constructed, well-made, like not really statement pieces, but staple pieces. Yes. Like a lot of this I think we're seeing is a lot of staple wardrobe moments. Monochrome, I feel like inherently seems like boring, but it's not boring. It's just like really cool, elevated pieces. as we say everything is monochrome. Do you think there is going to be a standout color? I feel like I saw a lot of mustard yellow between the Kate show and the Altuzara show. Is that going to be the color? Is that just a coincidence? I think gemstones are thriving right now.

32:59So mustards, that beautiful deep purple, like aubergine that you saw at Altuzara as well. A lot of like camely browns at Calvin Klein at Altuzara as well. I'm wearing like brick red, which is also in the gemstone family. Like I think those deep, rich looking colors are what's going to thrive. I think we're just seeing a lot of things that are more accessible and easier to style. I'm here for it. Yeah. This was so fun. You're going to have to come back. Yeah. You guys should follow Lydia and especially at Darlington on Instagram. It's literally at Darlington. They work with amazing clients, great social media inspiration and fun things.

33:40And there are great follows. so make sure you go check them out. If you have any questions or want to dive deeper in this, my, on anything that we talked about, my DMs are always open. Okay, guys, have a great week and I'll see you next week. Bye.

34:10Thank you.